CN109246448A - Offline content of copyright distribution system and method - Google Patents
Offline content of copyright distribution system and method Download PDFInfo
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- CN109246448A CN109246448A CN201810953837.6A CN201810953837A CN109246448A CN 109246448 A CN109246448 A CN 109246448A CN 201810953837 A CN201810953837 A CN 201810953837A CN 109246448 A CN109246448 A CN 109246448A
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Abstract
This application involves a kind of offline content of copyright distribution system and methods.The system includes: platform side, the content of copyright provided for obtaining copyright side, and, content of copyright is encrypted to obtain encrypted content；User terminal is used to download encrypted content from platform side, and, propagate the encrypted content offline between the ues, and, when playing the encrypted content, when being played to pass point, authentication request is sent to platform side；The platform side is also used to: after the authentication is passed, decrypting the encrypted content, and user terminal is allowed to continue to play the content after decryption；The platform side is also used to: carrying out tripartite point account, the tripartite includes: copyright side, platform side and the user side for meeting preset condition.The application can reduce the requirement to network, reduce payment threshold.
Description
Technical field
This application involves technical field of data processing, due to being related to a kind of offline content of copyright distribution system and method.
Background technique
Currently, the distribution channel of video display industry be mainly cinemas show, pay TV, DVD, online request etc., such as
The polymeric type video display platform of Netflix and YouTube etc provides a kind of distribution channel of centralization, to network requirement height, uses
Family payment threshold is high, and the Online Video service of Streaming Media is difficult to meet the entertainment need of network low developed area common people
It asks；And pay TV and DVD viewing have required television set and power supply, this for many third world countries rural area family
Front yard is unable to reach.
Summary of the invention
To be overcome the problems, such as present in the relevant technologies at least to a certain extent, the application provides a kind of offline content of copyright
Distribution system and method.
According to the embodiment of the present application in a first aspect, providing a kind of offline content of copyright distribution system, comprising: platform side,
The content of copyright provided for obtaining copyright side, and, content of copyright is encrypted to obtain encrypted content；User terminal is used
In from platform side download encrypted content, and, propagate the encrypted content offline between the ues, and, play institute
When stating encrypted content, when being played to pass point, authentication request is sent to platform side；The platform side is also used to: logical in authentication
Later, the encrypted content is decrypted, and user terminal is allowed to continue to play the content after decryption；The platform side is also used to: into
Row tripartite divides account, and the tripartite includes: copyright side, platform side and the user for propagating the encrypted content for meeting preset condition
Side.
According to the second aspect of the embodiment of the present application, a kind of offline content of copyright distribution method is provided, comprising: obtain platform side
The content of copyright for taking copyright side to provide, and, content of copyright is encrypted to obtain encrypted content；
User terminal downloads encrypted content from platform side, and, propagate the encrypted content offline between the ues；
User terminal is when playing the encrypted content, when being played to pass point, sends authentication request to platform side；Platform side's authentication
By rear, the encrypted content is decrypted, and user terminal is allowed to continue to play the content after decryption；Platform side carries out tripartite point
Account, the tripartite include: copyright side, platform side and the user side for meeting preset condition.
The technical solution that embodiments herein provides can include the following benefits:
By transmitting content of copyright offline, the wide-scale distribution of content of copyright may be implemented, and reduce the requirement to network,
Reduce payment threshold；The offline user information for propagating content of copyright of the above-mentioned available participation of platform, can carry out communication process
Retrospect, so as to realize mass communication studies learning value and accurate advertisement launch etc. commercial values.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The application can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the application
Example, and together with specification it is used to explain the principle of the application.
Fig. 1 is the structural schematic diagram for the offline content of copyright distribution system that the application one embodiment provides；
Fig. 2 is the flow diagram for the offline content of copyright distribution method that the application one embodiment provides；
Fig. 3 is the flow diagram for the offline content of copyright distribution method that another embodiment of the application provides；
Fig. 4 is the structural schematic diagram for the offline content of copyright distribution system that another embodiment of the application provides；
Fig. 5 is the structural schematic diagram for the offline content of copyright distribution system that another embodiment of the application provides；
Fig. 6 is the application schematic diagram of block chain in the embodiment of the present application.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the application.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the application.
Fig. 1 is the structural schematic diagram for the offline content of copyright distribution system that the application one embodiment provides.
As shown in Figure 1, the system 10 of the present embodiment includes: platform side 11 and user terminal 12.
Wherein, user terminal 12 is multiple, in Fig. 1 for 3, is indicated respectively with user A, user B and user C.
Platform side 11 is used to obtain the content of copyright of copyright side's offer, is encrypted to obtain encrypted content to content of copyright.
User terminal 12 be it is multiple, at least one user terminal be used for from platform side download encrypted content, for example, user A
Encrypted content is downloaded from platform side；And the encrypted content is broadcast to other users by least one user terminal offline
Terminal, for example, encrypted content is broadcast to user B by user A, and, user terminal is being played when playing the encrypted content
When to pass point, authentication request is sent to platform side.
When at least one user terminal downloads encrypted content from platform side, for example, user A is out of platform side downloading encryption
Hold.
When at least one user terminal propagates encrypted content, for example, encrypted content is broadcast to user B by user A.In addition,
Encrypted content can also be propagated further, for example, encrypted content is broadcast to user C by user B offline.In addition, user
Terminal can be for propagation to multiple user terminals, for example, encrypted content is broadcast to user by user A offline when propagating encrypted content
B and user D.The platform side 11 is also used to: after the authentication is passed, decrypting the encrypted content, and user terminal is allowed to continue
Content after playing decryption.
The platform side 11 is also used to: carrying out tripartite point account, the tripartite includes: copyright side, platform side and meets default
The user side of condition.
In some embodiments, the user terminal includes: network connecting module, and the network connecting module is used for:
It establishes and is connected to the network with platform side, and encrypted content is downloaded from the platform side by the network connection；With/
Or,
It when being played to pass point, establishes and is connected to the network with platform side, disconnect in other times and connecting with the network of platform side
It connects, wherein when establishing network connection with platform side, the decruption key sent by the network connection receiving platform side, and/
Or, transmission process information is sent to platform side.
For example, then the network connecting module of the user terminal will for the user terminal from platform side's downloading encrypted content
Network connection is established with platform side and downloads encrypted content from platform side.
For another example, if user terminal is from the received encrypted content of other users terminal, the network of the user terminal
Link block can carry out of short duration network connection with platform side, decruption key be obtained by the network connection, using decryption
Key pair encryption content is decrypted.Further, transmission process information can also be sent to platform side.
Transmission process information for example, the User ID of the side of propagation, the User ID of recipient, propagating contents content ID,
The facility information of user terminal used in the facility information of user terminal used in propagation side and recipient.Propagation side refers to
Encrypted content is broadcast to the user of other users, recipient refers to the user for receiving the encrypted content that other users are propagated.
Further, the user terminal for sending transmission process information can be user terminal used in propagation side, and/
Or, user terminal used in recipient.
In some embodiments, the user terminal does not need to access internet when being played to pass point, this feelings
It can be by the voice service of SMS or hotline, to obtain the number or letter of decruption key, then under condition
It is manually entered into the APP of user terminal and completes authentication；String number or alphanumeric codes (packet can be generated in the APP of user terminal
Contain transmission process information), above-mentioned number or alphanumeric codes are sent to finger by short message by way of pasting duplication by user
Fixed receiving number can also pass to operator by the way that hotline is oral, and then be passed by short message receiving platform or operator
It is defeated by platform side, so that platform root is according to the propagation chain of transmission process information architecture encrypted content.
In some embodiments, the platform side includes: communication process determining module, and the communication process determining module is used
In: construct the communication process of the encrypted content.
Further, the communication process determining module is specifically used for:
User information corresponding to the user terminal of record downloading encrypted content, and, receive non-downloading encrypted content
The transmission process information that user terminal is sent is propagated according to the user information of record and received transmission process information architecture
The complete chain of process；Alternatively,
Mark information is extracted from encrypted content, and the complete chain of communication process is constructed according to the mark information, wherein
Communication process information is recorded in the mark of encrypted content when propagating the encrypted content to other user terminals by user terminal
Remember in information.
For example, platform side will record the information of user A, such as the User ID of user A when user A downloads encrypted content,
For user A when propagating encrypted content to user B, user A records the communication process, for example, disseminator is user A, recipient is
User B, alternatively, recipient carries out above-mentioned record, for example, user B record disseminator is user A, recipient is user B, later,
When either user A and user B network with platform side, the propagation information recorded can be sent to platform side, thus flat
Platform side can determine that user A propagates encrypted content and gives user B, and similar, platform side can also determine that user B is propagated in encryption
Hold and give user C, so as to construct the complete chain of this communication process of user A- user B- user C.
For another example, user terminal can also will propagate information and be recorded in encrypted content, for example, user A is passed to user B
Sowing time, this transmission process information of user A- user B is recorded in the mark information part of encrypted content by user A, similar, is used
Family B is after propagating encrypted content, and user B can also record user B- user C in the mark information part of encrypted content, thus flat
Platform root can construct the complete chain of this communication process of user A- user B- user C according to the mark information of encrypted content.
Further, transmission process information is other than including the User ID of above-mentioned propagation side, the User ID of recipient,
It can also include: used in the content ID of propagating contents, the facility information of user terminal used in propagation side and recipient
The facility information etc. of user terminal.
Complete chain based on the communication process that platform side constructs can determine the use for meeting condition when carrying out point account
Family side.For example, the user of the preceding two-stage of default active user can participate in a point account, then such as active user is user C, is propagated through
The complete chain of journey is that user A is broadcast to user B, and user B is broadcast to user C, then the satisfaction that participating user C is paid presets item
The user of part includes: user A and user B.Above-mentioned preset condition can be increased or decreased with flexible modulation and be participated in point account
Distribute level, the ratio of giving out money according to a certain proportion of each adjustable distribution level.
In some embodiments, the user terminal includes:
Offline transmission module, for being connect offline with the foundation of other user terminals, to propagate encrypted content to others
User terminal.
Further, the offline transmission module includes: bluetooth module, alternatively, included wifi module.
It when reaching decryption point, establishes and is connected to the network with platform side, and in other times, disconnect and connecting with the network of platform side
It connects；
Wherein, the decruption key that the platform side is sent is received by the network connection, to use the decruption key
Encrypted content is decrypted, and/or, transmission process information is transferred to platform side, the transmission process information includes: to propagate
The User ID of side, the User ID of recipient, the content ID of propagating contents, user terminal used in propagation side facility information and
The facility information of user terminal used in recipient, so that platform root is determined according to the transmission process information meets default item
The user side of part.
The offline transmission module includes: bluetooth module, alternatively, included wifi module.
In the present embodiment, user terminal only when needing to decrypt encrypted content, just carries out of short duration networking with platform side, from flat
Platform side is decrypted encrypted content after obtaining decruption key, due to not needing to continue networking, can reduce the flow of user side
Expense.In addition, in of short duration networking, transmission process information can also be sent to platform side by user terminal, so as to platform root evidence
Transmission process Information locating goes out the propagation path of encrypted content, and the user side etc. for needing point account can be determined based on propagation path.
In some embodiments, the platform side includes:
Logging modle, for the relevant information in offline content of copyright distribution process to be recorded in block chain.
By taking content of copyright is video as an example, relevant information such as includes user information and video information, for example, under user A
Video 1 is carried, video 1 has been broadcast to user B by user A, and user A payment has viewed video 1, or does not watch and directly pass
It broadcasts to other users etc..
Further, platform side can also include:
Personalisation process module, for carrying out individuation data processing, the individuation data processing includes in following item
It is one or more:
Advertisement is launched；Quantify advertisement delivery effect；Orientation is invited；Piracy monitoring；
The content of copyright is counted in preset range and/or download and/or propagation amount in the time, according to download
And/or propagation amount carries out dynamic rewards to downloading side and/or propagation side；
The pruse that promoter provides is obtained, and, according to the information that the logging modle is recorded, determine that promoter arrives
Disseminator between target person, and according to pre-defined rule, the pruse is shared with the promoter between target person
Disseminator.
Wherein, carry out individuation data processing based on data can be recorded on above-mentioned related letter on block chain
Breath, the information being also not necessarily limited on block chain certainly can also be obtained user data using other modes, and carry out individual character based on this
Change data processing.
Wherein, dynamic rewards, which refer to, carries out different degrees of reward according to the difference of download and/or propagation amount, with downloading
For amount, in general, learning rate and download are inversely, that is, the prize compared with great dynamics is carried out when download is smaller
It encourages.For rewarding downloading side, for example, when the download in some area is less than 10,000 times 100 can be rewarded to downloading person
Token, and when download is between 10,000-9 ten thousand, 50 token of downloading person can be rewarded, and so on, so as under
When carrying capacity is smaller, more downloading demands are excited.For another example, the original people for participating in propagating has the excitation of point account, this divides account ratio
Example is also possible to dynamically, for example a new film, there are no when reputation, a user propagates the film, then more to disseminator
More TOKEN rewards, the viewing once someone pays, the people for participating in distribution can also obtain being divided into for greater proportion.Until this piece
When the popularity reputation of son improves or even everybody actively this piece to be looked for see, the difficulty of propagation is just small, prize
Encouraging can also be reduced.Accordingly it is also possible to which the amount of propagation carries out dynamic rewards.
When orientation is put on someone's head, for example, a female fan wants the delivery of video of paying court to oneself to certain Black people soccer star, she can be with
A large number of TOKEN is bought as putting on someone's head: her video of paying court to was delivered to soccer star if there is one day, then this transfer chain
Owner on item can share TOKEN reward.As to how share, it can be by platform side, uploader etc. is configured.It is similar
, the video for finding the relatives that scatter, the notice for recruiting scarce talent, the farm introduction for seeking investment can all use the above-mentioned side of putting on someone's head
Method is initiated orientation video and is propagated.
Correspondingly, being based on above system framework, referring to fig. 2, the embodiment of the present application also provides a kind of offline content of copyright
Distribution method, comprising:
S21: platform side obtains the content of copyright that copyright side provides, and, content of copyright is encrypted to obtain in encryption
Hold；
S22: at least one user terminal downloads encrypted content from platform side, and, at least one user terminal will be described
Encrypted content is broadcast to other user terminals offline；
S23: user terminal is when playing the encrypted content, when being played to pass point, sends authentication to platform side and asks
It asks；
S24: the encrypted content is decrypted after the authentication is passed by platform side, and user terminal is allowed to continue after playing decryption
Content；
S25: platform side carries out tripartite and divides account, and the tripartite includes: copyright side, platform side and the user for meeting preset condition
Side.
In above content, content of copyright for example, the digital contents such as video, audio, text, picture, application, webpage.
Continuous reinforcement with every country to intellectual property and copyright protection, video-encryption processing are more necessary.Video
Encryption is to be encrypted to certain from copyrighted video, and user only has the sight that could obtain video under certain conditions
See power.For example, could be watched by register account number, time limit can be watched infinitely or not limit by setting in the regular hour
Watched time processed can protect the interests of the video owner in this way.
In the application, encryption is that content of copyright itself is encrypted.By taking content of copyright is video as an example, encryption is calculated
Method can use existing video encryption algorithm, the new video encryption algorithm that can also be proposed using the application.Specific view
Frequency Encryption Algorithm may refer to subsequent descriptions.
At least one of multiple user terminals need the connecting platform side that networks, to download encrypted content from platform side.Example
Such as, as shown in Figure 1, user A and platform side network, then user A can download encrypted content, user A and platform side from platform side
It can be connected by fixed network or mobile network.
At least one user terminal from platform side download encrypted content after, encrypted content can user terminal use from
Line mode is transmitted, for example, user A gives encrypted content transfer to user B offline.The mode transmitted offline can be set using any
It is standby to arrive equipment (Device to Device, D2D) mechanics of communication, for example, the wifi technology etc. that Bluetooth technology, terminal are included.
User terminal downloads encrypted video from platform side, alternatively, after receiving the encrypted content that other users terminal is propagated, it can
To be played out to it.Encrypted content may include free part and charge part, when playing encrypted content, first play free
Part, to facilitate user to try.Encryption part is then entered when reaching pass point, user continues to watch if necessary, then may be used
It is watched with carrying out payment.
It should be noted that user terminal when playing free part, can be played out using any player,
When reaching pass point, if the player that user uses is nonspecific player, prompting message can be popped up, is prompted under user
Specific player is carried, and follow-up play is carried out using specific player.
User terminal may include user's mark in authentication request when arrival pass point sends authentication request to platform side
Know, to determine user identity according to user identifier, for example, user identity is that then the authentication is passed by registered members.Alternatively, authentication request
In include payment information, payment information meet needed for watch expense when, then the authentication is passed.
When dividing account, it further includes the user side met certain condition that point account person, which not only includes copyright side, platform side,.User
The condition just met can be set as needed, for example, the preceding two-stage user to active user carries out a point account, for example, current use
Family is user C, and the encrypted content of user C comes from user B, and the encrypted content of user B comes from user A, then the pay imformation of user C
Account will be divided to user B and user A.
In addition, respective point of account ratio of tripartite can according to need setting, and, the user's of different stage divides account ratio
It can also be with flexible setting.
In addition, divide the form of account unlimited, for example can be shadow coin form, cash format, coupon format etc..
Fig. 3 is the flow diagram for the offline content of copyright distribution method that another embodiment of the application provides.This implementation
Example is by taking content of copyright is video as an example.
As shown in figure 3, method provided in this embodiment includes:
S31: video is uploaded to platform side by copyright side.
System as shown in connection with fig. 4, as shown in figure 4, copyright side can be specially video display copyright side, video display copyright side is such as
For SONY, PVR, EROS, Hungama or individual video producer.
In the present embodiment, platform side is by taking Xender cloud platform as an example, then above-mentioned video display copyright side uploads video work
To Xender cloud platform.
Wherein, Xender can be used as a kind of video display distribution platform, and various legal video resources are shown on platform, are provided
Video display classification, Retrieval Interface, access various the resources of movie & TV after user's registration, can watch, download, share online in which can be convenient
Deng.Application scenarios of the invention be mainly concerned with the downloading of video with share offline.
S32: video is encrypted in platform side.
Video-encryption can also be may refer to using existing video-encryption technology or the particular content of encryption
Subsequent descriptions.
S33: user A uses network foradownloaded video from platform side.
Wherein, user A can be by user terminal, using mobile network or fixed network, from platform side's foradownloaded video.Under institute
The video of load is encrypted video.
User A is when foradownloaded video is watched, according to the type of business of video, it may be necessary to pass through on-line payment means
Carry out video purchase.User A can collect the User ID of user A, video ID, handheld terminal used when watching video
Facility information.
During user watches video, video frame will pop up in video-encryption point, the video frame is for prompting user's branch
Pay the expense for continuing viewing, in video frame can with display platform relevant information, video display relevant information, copyright side's relevant information etc.,
It can provide payment interface such as offline generation payment code, user can carry out offline electronic payment by identification payment code, wherein pay the bill
Code is disposable and real-time update, includes the information such as user identifier, token value.It can be set in the predetermined time or make a reservation for play frequency
It can be with view for free in secondary.
S34: encrypted video is shared with user B by user A.
Realize that video display are distributed by way of user " sharing under line ", user is shared offline using platform, works as user
When more people interconnect, wherein a person, which selects " connection friend --- creation connection ", enters wait state, other people select " connection friend
Friend --- search is added ", the pet name of founder is clicked, connection can be realized.It can also be invited: be clicked directly on short message or by file
It is dragged at " invitation " button, after inputting the phone number of friend or directly selecting contact person, contact person is obtained quick by short message
Version download address is installed, simple reception file function can be realized by clicking after installing.It can also realize locally applied, figure
The sharing of any file format such as library, music, history interface.
User A gives transmission of video to user B, and user A, can be in offline field when video sharing is transferred to user B
Scape transmission.When A or B have any one phone network, transmission process information can be collected into Xender platform, including
Following information: the ID (when registration, cell-phone number is bundled with inside system) of user A, B, the video display for transmitting video
ID, the facility information for transmitting handheld terminal.
When transmitting file, also the information comprising copyright quotient, caption information, virtual coin are long-pending in addition to video file in file
Divide, sign etc..Any one player plays video can be used after receiving video in user B, if user uses non-
The platform player plays video pops up a video frame then when being played to some time point, and user is prompted to download this platform
App, video frame may include platform download address, platform relevant information etc., only can be carried out when user has downloaded this platform
Other interactions, as continued viewing after paying, downloading, sharing.
S35: user B payment viewing.Further, encrypted video can also be shared with user C by user B.
The video is watched in user B payment, and for registration user B during video is watched in payment, the APP of user terminal is same
It can collect and buy information on mobile phone user ID, video ID, the hand-held terminal device information of user and the line of user.
S36: divide account.
The information that platform root is uploaded according to each user carries out tripartite and divides account:
Point account refers to that businessman's (being often referred to business platform) according to pre-set distribution of earnings rule, realizes a friendship
The real-time or non real-time fractionation of the easy order payment amount of money, is distributed to different account or platform.Distribution rule in this programme
Then are as follows: user A can give the video sharing (offline transmission) after payment viewing to user B, and user A can receive awards at this time；With
Family B has payment prompt or download platform prompt during watching video, after user B payment viewing, the expense one of payment
Part flows to copyright quotient, a part flows to platform, a part flows to user A (i.e. tripartite point account)；User B can continue video
It is shared with user C, user B can also receive awards at this time；User C during watching video equally can encounter payment prompt or
The prompt of download platform, after user C payment viewing, expense a part of payment flows to user A and user B, a part flow to version
Power quotient, a part flow to platform, according to this rule and so on.
In addition, shadow coin (token) is properly termed as one as shown in figure 5, platform side provides a kind of shadow coin (block chain currency)
The incentive mechanism of kind of user, user can by register, share in APP poster to social platform, download film, watch film,
It transmits the approach such as film, the timely communication tool of IM (such as wechat) recommendation and obtains shadow coin, can use the shadow coin viewing electricity of acquisition
Shadow transfers accounts or withdraws deposit, and increases the mobility of shadow coin.
Cipher mode provided by the present application are as follows:
Digital watermark technology
Using universally acknowledged strong robustness encryption flow with a high credibility by film name, copyright number built in film, distribution
Time, publisher's information, issuing scope, the anti-pirates shoot preventing recording by theft information closely bound up for copyright side's interests such as film classification is all
In sightless information fingerprint embedding grammar insertion movie file.Maximized protection copyright side's interests, effectively strike infringement
Stream, the illegal activities copied illegally are stolen in the bootlegging broadcasting of copyright side.
Digital Fingerprinting Technology
The resources of movie & TV of magnanimity needs to carry out to classify well and accurately search, sets complexity for each film
Id code and encryption code key code, the complexity of id code and code key code and ensure that not obscuring and can not cracking for video without repeated
Property, these are distinguished by code based on advanced encrypting fingerprint algorithm and is embedded in file.
Encryption technology
The password of insertion is also carried out special dictionaryization and handled, ensure that by encryption technology other than carrying out simple encryption
The anti-increase for cracking complexity.It may be said that entire file all encrypts and entire file does not all see encryption.It ensure that counter crack
Sufficient invisibility is also ensured while property.It is exactly extremely strong robustness and hiding.
Based on above-mentioned process, the distribution of offline content of copyright may be implemented.Further, relevant information in the process
It can recorde in block chain, the mode of platform side be recorded in relative to centralization processing mode, the application remembers relevant information
Record is in block chain, it is ensured that fair and just.
The relevant information that block chain is recorded can be as shown in Figure 6.
For pirate monitoring therein, Xender player can read video finger print therein when playing video, with
Whether the information such as device id, User ID are uploaded to Xender platform together, are analyzed for platform, for example, being bought according to user
Legal video is crossed to determine whether user has viewed pirate video, and pirate situation is determined according to device id, User ID etc.
Position.It is, of course, understood that be not limited to based on video fingerprint recognition video, it can also be based on speech recognition, image recognition etc.
Technology identifies the video of user's viewing.
It further, can be with recording-related information, for example, being recorded during offline content of copyright is distributed
In block chain, individuation data processing can be carried out based on the relevant information of record later.Individuation data processing is for example wrapped
Include: advertisement is launched, quantization advertisement delivery effect, orientation are invited, pirate monitoring, dynamic rewards, orientation are put on someone's head.
The content of above-mentioned each personalized data processing is described as follows:
(1) accurate advertisement put-on method
(including each user is sharing poster to society to the user data collected based on appeal adventure content of copyright distribution system
Hand over platform, downloading film, viewing film, transmission film, the recommendation of timely communication tool etc.), it can precisely identify leader of opinion, it can
To find the strong user of transmission capacity, which user that can also draw a portrait-know to user like propagating what kind of film,
Or once why type film payment, etc..Based on above data analysis and user's portrait, can precisely launch wide
It accuses.
Advertisement putting mode: can launch on the interface APP of associated user (when each user mobile phone networking,
Automatically update ad content；Phone number, email address or other contact methods provided when can also pass through user's registration
Launch advertisement.
(2) method of quantitative evaluation advertisement delivery effect
When advertisement is directly launched on the interface APP of user terminal, can with by whether click advertisement Banner,
Whether residence time on advertisement page opens the modes such as online shopping link on advertisement picture and assesses advertising results；
Short message, mail or other various advertisements are launched, one can generated for the object each precisely launched
A identifiable code, and when require user shop is consumed under specified website or line, it is desirable to provide its
The code received.And can be preferential to motivate with certain is obtained, attract user actively to provide code.It can assess in this approach
The validity of advertisement.
(3) method that orientation invites viewing movie and video programs
, can be with lock onto target user based on data analysis and user's portrait, and the advertisement of target user's directive sending is given, also
Token or electronics coupons can be launched to orientation in the APP account of target user, for inviting target user's viewing a certain
The movie and video programs promoted a bit.
For example, at present on African, digital television program supplier generally require to spend considerable outdoor advertising and
Broadcasted TV ads expense, to publicize a new film or one grade of new program.So, have benefited from the offlineization content of copyright
Distribution system and business method, the promoter with program copyright can accurately invite leader of opinion and have a large amount of same type
Video display propagate the user of record to watch new film or print.
(4) pirate video display monitoring
Pirate movie and television film is transmitted and played by user terminal A PP, and transmission and broadcasting record can be collected automatically by backstage.
As user terminal A PP is in the growth of every country number of users, the pirate video display monitoring number of large area is may be implemented in platform side
According to collection, helps to understand certain film and by the pirate time and spread unchecked degree on some national market.
In addition, the content that dynamic rewards and orientation are put on someone's head may refer to the associated description in system embodiment, herein no longer
It is described in detail.
Corresponding with system, on the basis of above method embodiment, this method can also include:
When user terminal downloads encrypted content from platform side, Internet is established with platform side and is connect, and passes through institute
It states Internet connection and downloads encrypted content from the platform side；And/or
User terminal play encrypted content when, establish Internet with platform side and connect, other times disconnect and
The Internet of platform side connects, wherein when establishing network connection with platform side, passes through the network connection receiving platform
The decruption key just sent, and/or, transmission process information is sent to platform side；Alternatively, passing through when being played to pass point
Short message or voice communication obtain decruption key, and decruption key is input in broadcasting application；And it plays application and generates simultaneously
Display includes the number or alphanumeric codes of transmission process information, is put down so that user gives the code by short message or voice feedback
Platform side.
Some embodiments, this method further include:
Platform side constructs the communication process of the encrypted content, specifically includes:
User information corresponding to the user terminal of record downloading encrypted content, and, receive non-downloading encrypted content
The transmission process information that user terminal is sent is propagated according to the user information of record and received transmission process information architecture
The complete chain of process；Alternatively,
Mark information is extracted from encrypted content, and the complete chain of communication process is constructed according to the mark information, wherein
Communication process information is recorded in the mark of encrypted content when propagating the encrypted content to other user terminals by user terminal
Remember in information.
Some embodiments, it is described to propagate the encrypted video offline between the ues, comprising:
The encrypted video is propagated offline between the ues alternatively, terminal carries wifi using Bluetooth technology.
Some embodiments, this method further include:
Relevant information in offline content of copyright distribution process is recorded in block chain by platform side.
Some embodiments, this method further include:
Platform side is based on the relevant information and carries out individuation data processing, and the individuation data processing includes following item
In it is one or more:
Advertisement is launched；Quantify advertisement delivery effect；Orientation is invited；Piracy monitoring；
The content of copyright is counted in preset range and/or the download in the time, according to download to downloading side and/or
Propagation side carries out dynamic rewards；
The pruse that promoter provides is obtained, and, according to the information that the logging modle is recorded, determine that promoter arrives
Disseminator between target person, and according to pre-defined rule, the pruse is shared with the promoter between target person
Disseminator.
Some embodiments, the content of copyright include one or more in following item:
Video, audio, text, picture, application, webpage.
It is understood that same or similar part can mutually refer in the various embodiments described above, in some embodiments
Unspecified content may refer to the same or similar content in other embodiments.
It should be noted that term " first ", " second " etc. are used for description purposes only in the description of the present application, without
It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present application, unless otherwise indicated, the meaning of " multiple "
Refer at least two.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is contained at least one embodiment or example of the application.In the present specification, schematic expression of the above terms are not
Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any
One or more embodiment or examples in can be combined in any suitable manner.
Although embodiments herein has been shown and described above, it is to be understood that above-described embodiment is example
Property, it should not be understood as the limitation to the application, those skilled in the art within the scope of application can be to above-mentioned
Embodiment is changed, modifies, replacement and variant.
Claims (10)
1. a kind of offline content of copyright distribution system characterized by comprising
Platform side, the content of copyright provided for obtaining copyright side, and, content of copyright is encrypted to obtain encrypted content；
Multiple user terminals, at least one user terminal are used to download encrypted content from platform side, and, at least one user is whole
The encrypted content is broadcast to other user terminals by end offline, and, user terminal when playing the encrypted content,
When being played to pass point, authentication request is sent to platform side；
The platform side is also used to: after the authentication is passed, decrypting the encrypted content, and user terminal is allowed to continue to play decryption
Content afterwards；
The platform side is also used to: carrying out tripartite point account, the tripartite includes: copyright side, platform side and meets preset condition
User side.
2. system according to claim 1, which is characterized in that the user terminal includes: network connecting module, the net
Network link block is used for:
When user terminal downloads encrypted content from platform side, Internet is established with platform side and is connect, and by described mutual
Intranet network connection downloads encrypted content from the platform side；And/or
When user terminal plays encrypted content, Internet is established with platform side and is connect, in other times disconnection and platform
The Internet connection of side, wherein when establishing network connection with platform side, pass through the network connection receiving platform side and send out
The decruption key sent, and/or, transmission process information is sent to platform side；Alternatively, passing through short message when being played to pass point
Or voice communication obtains decruption key, and decruption key is input in broadcasting application；And it plays application and generates and show
Number or alphanumeric codes comprising transmission process information, so that the code is passed through short message or voice feedback to platform by user
Side.
3. system according to claim 1, which is characterized in that the platform side includes: communication process determining module, described
Communication process determining module is used for: constructing the communication process of the encrypted content.
4. system according to claim 3, which is characterized in that the communication process determining module is specifically used for:
User information corresponding to the user terminal of record downloading encrypted content, and, receive the user of non-downloading encrypted content
The transmission process information that terminal is sent, according to communication process described in the user information of record and received transmission process information architecture
Complete chain；Alternatively,
Mark information is extracted from encrypted content, the complete chain of communication process is constructed according to the mark information, wherein user
Terminal believes the label that communication process information is recorded in encrypted content when propagating the encrypted content to other user terminals
In breath.
5. system according to claim 1, which is characterized in that the user terminal includes:
Offline transmission module, for being connect offline with the foundation of other user terminals, to propagate encrypted content to other users
Terminal.
6. system according to claim 5, which is characterized in that the offline transmission module includes: bluetooth module, alternatively,
Included wifi module.
7. system according to claim 1, which is characterized in that the platform side includes:
Logging modle, for the relevant information in offline content of copyright distribution process to be recorded in block chain.
8. system according to claim 1, which is characterized in that the platform side further include:
Personalisation process module, for carrying out individuation data processing, the individuation data processing includes one in following item
Item is multinomial:
Advertisement is launched；Quantify advertisement delivery effect；Orientation is invited；Piracy monitoring；
The content of copyright is counted in preset range and/or download and/or propagation amount in the time, according to download and/or
Propagation amount carries out dynamic rewards to downloading side and/or propagation side；
The pruse that promoter provides is obtained, and, according to the information that the logging modle is recorded, determine promoter to target
Disseminator between person, and according to pre-defined rule, the pruse is shared with the promoter to the propagation between target person
Person.
9. system according to claim 1-8, which is characterized in that the content of copyright includes one in following item
Item is multinomial:
Video, audio, text, picture, application, webpage.
10. a kind of offline content of copyright distributes method characterized by comprising
Platform side obtains the content of copyright that copyright side provides, and, content of copyright is encrypted to obtain encrypted content；
At least one user terminal downloads encrypted content from platform side, and, at least one user terminal is by the encrypted content
It is broadcast to other user terminals offline；
User terminal is when playing the encrypted content, when being played to pass point, sends authentication request to platform side；
The encrypted content is decrypted after the authentication is passed by platform side, and user terminal is allowed to continue to play the content after decryption；
Platform side carries out tripartite and divides account, and the tripartite includes: copyright side, platform side and the user side for meeting preset condition.
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Application publication date: 20190118 |