CN109242572A - A kind of comprehensive operation modality for co-operation improving brand effect - Google Patents
A kind of comprehensive operation modality for co-operation improving brand effect Download PDFInfo
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- CN109242572A CN109242572A CN201811086884.1A CN201811086884A CN109242572A CN 109242572 A CN109242572 A CN 109242572A CN 201811086884 A CN201811086884 A CN 201811086884A CN 109242572 A CN109242572 A CN 109242572A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses a kind of comprehensive operation modality for co-operation for improving brand effect, the comprehensive operation modality for co-operation includes that IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination.Brand of the present invention passes through IP platform, it is capable of the popularization of diversification, by the influence power of IP in conjunction with on-line off-line service of goods depth, the great market competitiveness, and brand can be implanted in TV programme, it can be efficiently, suitable intention, which is provided, for various brands in time is implanted into scheme, but also interesting plot can be increased, emotionality, reach certain emotional resonance, last star, which represents, finds branding communication point of penetration accurately based on artist's characteristic analysis, carry out the formulation of communication strategy, on the basis of guaranteeing that brand utmostly exposes, carry out brand public praise construction and consumer's emotional loyalty degree.
Description
Technical field
The present invention relates to Brand Operation technical field more particularly to a kind of comprehensive operation cooperation moulds for improving brand effect
Formula.
Background technique
Brand Operation refers to that enterprise utilizes this most important incorporeal capital of brand, on the basis of building mighty brand,
The planning function for preferably playing mighty brand, promotes the production and operation of product, makes brand assets tangibility, realizes that enterprise is long-term
Growth and enterprise value increment.
The channels of brand are more traditional in the modality for co-operation of existing Brand Operation, the interesting plot of brand implantation, emotion
Property it is poor, certain emotional resonance is not achieved with spectators, for this purpose, the present invention propose it is a kind of improve brand effect comprehensive operation close
Operation mode.
Summary of the invention
The purpose of the present invention is to solve the problems of the prior art, and a kind of synthesis of the raising brand effect proposed
Run modality for co-operation.
To achieve the goals above, present invention employs following technical solutions:
A kind of comprehensive operation modality for co-operation improving brand effect, the comprehensive operation modality for co-operation include IP authorization fortune
Battalion, brand implantation, content marketing and star represent four services, and are used in combination.
Preferably, the IP authorization operation includes that IP authorization and depth integrate two aspects,
The depth is integrated by the influence power of IP in conjunction with on-line off-line service of goods depth,
Brand is able to repeatedly promote distribution and be cashed by the IP authorization in general show business, and transboundary by derivative exploitation
Cooperation.
Preferably, brand implantation comprehensive customization centered on brand provides the propagation implantation sides such as movie and television play, variety
Case strategy.
Preferably, the content marketing includes the marketing of video display variety content, activity planning and execution, branded content customization three
A service content,
Customer requirement customed product is pressed in the video display variety content marketing, plot/game bridge section is implanted into, by the attraction of brand
Spectators are communicated to theory；
The activity planning and execution provide the hair on line, under line for film, TV play, variety column and various brands quotient
The movable planning such as cloth meeting, roadshow, notice executes service；
The branded content customization is using brand as principal direction, for product property customized development market content, joint
Brand, platform, channel carry out 360 degree of on-line off-line comprehensive Interaction and integration marketing.
Preferably, the star, which represents, finds branding communication point of penetration accurately based on artist's characteristic analysis, carries out communication strategy
It formulating, the star represents including star's big data analysis, Below-the-line service, star's dynamic monitoring, implantation marketing,
Star's big data analysis is analyzed by various related data, for you brand matching it is suitable represent it is bright
Star；
The Below-the-line service is to artist's stroke, and process confirms, media interviews, under the line of one-stop service and brand
Activity；
Star's dynamic monitoring be star take part in a performance video display, variety, hot topic, in real time push, allow brand and star
It mutually sets each other off, star's public sentiment real-time delivery allows brand side to control in real time；
The implantation marketing is the movie and television play binding star and taking part in a performance, and variety show carries out the content integrated communication of multiplicity.
Preferably, the derivative exploitation Mashup object of the IP authorization includes animation product, game products, books, shadow
It is regarded as product, peripheral product etc..
Preferably, the brand implantation is in program making early period, by with using names, contributing, interaction, patronage, implantation etc.
Content cooperation is unfolded in cooperation forms and program making team, media side (satellite TV/video website).
Preferably, the animation product and game products are mainly directed towards the younger generation after 90s, the books, peripheral product
A middle aged generation after being mainly directed towards 70/80.
Compared with prior art, the present invention provides it is a kind of improve brand effect comprehensive operation modality for co-operation, have with
It is lower the utility model has the advantages that
Firstly, brand is capable of the popularization of diversification by IP platform, the influence power of IP and on-line off-line service of goods is deep
Degree combines, the great market competitiveness, and brand can be implanted in TV programme, can efficiently, in time provide for various brands
Suitable intention is implanted into scheme, but also can increase interesting plot, and emotionality reaches certain emotional resonance, last star's generation
Speech finds branding communication point of penetration accurately based on artist's characteristic analysis, carries out the formulation of communication strategy, utmostly exposes in guarantee brand
On the basis of light, brand public praise construction and consumer's emotional loyalty degree are carried out.
It is not directed to part in the device to be the same as those in the prior art or can be realized by using the prior art, structure of the invention
Simply, easy to operate.
Detailed description of the invention
Fig. 1 is a kind of structural schematic diagram of comprehensive operation modality for co-operation for improving brand effect proposed by the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.
In the description of the present invention, it is to be understood that, term " on ", "lower", "front", "rear", "left", "right", "top",
The orientation or positional relationship of the instructions such as "bottom", "inner", "outside" is to be based on the orientation or positional relationship shown in the drawings, merely to just
In description the present invention and simplify description, rather than the device or element of indication or suggestion meaning must have a particular orientation, with
Specific orientation construction and operation, therefore be not considered as limiting the invention.
Embodiment 1
As shown in Figure 1, a kind of comprehensive operation modality for co-operation for improving brand effect, the comprehensive operation modality for co-operation include
IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination；
The IP authorization operation includes that IP authorization and depth integrate two aspects,
The depth is integrated by the influence power of IP in conjunction with on-line off-line service of goods depth, the great market competitiveness
Brand is able to repeatedly promote distribution and be cashed by the IP authorization in general show business, and transboundary by derivative exploitation
Cooperation；
The derivative exploitation Mashup object of IP authorization includes animation product, game products, books, films and television programs,
Peripheral product etc.；The animation product and game products are mainly directed towards the younger generation after 90s, and the books, peripheral product are main
Towards the middle aged generation after 70/80.
Brand is managed by the IP of profession, distribution, runs technology, by the influence power of IP and on-line off-line service of goods depth
In conjunction with, the great market competitiveness, and can brand be able to repeatedly promote distribution and cashed in general show business, and opened by derivative
Send out Mashup.
Embodiment 2
As shown in Figure 1, a kind of comprehensive operation modality for co-operation for improving brand effect, the comprehensive operation modality for co-operation include
IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination；
Brand implantation comprehensive customization centered on brand provides the propagation such as movie and television play, variety and is implanted into scheme policies；
The brand implantation is in program making early period, by with the cooperation forms such as using names, contributing, interaction, patronage, implantation
Content cooperation is unfolded with program making team, media side (satellite TV/video website), brand is implanted in TV programme, it can be high
Effect for various brands provides suitable intention implantation scheme in time.
Embodiment 3
As shown in Figure 1, a kind of comprehensive operation modality for co-operation for improving brand effect, the comprehensive operation modality for co-operation include
IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination；
The content marketing includes three marketing of video display variety content, activity planning and execution, branded content customization services
Content,
Customer requirement customed product is pressed in the video display variety content marketing, plot/game bridge section is implanted into, by the attraction of brand
Spectators are communicated to theory, for hard wide, content marketing can increase interesting plot, and emotionality reaches certain emotion
Sympathetic response；
The activity planning and execution provide the hair on line, under line for film, TV play, variety column and various brands quotient
The movable planning such as cloth meeting, roadshow, notice executes service；
The branded content customization is using brand as principal direction, for product property customized development market content, joint
Brand, platform, channel carry out 360 degree of on-line off-line comprehensive Interaction and integration marketing, being capable of Rapid Popularization brand.
Embodiment 4
As shown in Figure 1, a kind of comprehensive operation modality for co-operation for improving brand effect, the comprehensive operation modality for co-operation include
IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination；
The star, which represents, finds branding communication point of penetration accurately based on artist's characteristic analysis, carries out the formulation of communication strategy, institute
Star is stated clearly to represent including star's big data analysis, Below-the-line service, star's dynamic monitoring, implantation marketing,
Star's big data analysis is analyzed by various related data, for you brand matching it is suitable represent it is bright
Star；
The Below-the-line service is to artist's stroke, and process confirms, media interviews, under the line of one-stop service and brand
Activity；
Star's dynamic monitoring be star take part in a performance video display, variety, hot topic, in real time push, allow brand and star
It mutually sets each other off, star's public sentiment real-time delivery allows brand side to control in real time；
The implantation marketing is the movie and television play binding star and taking part in a performance, and variety show carries out the content integrated communication of multiplicity；It fills
Divide and understand on brand Demand Base, branding communication point of penetration is found accurately based on artist's characteristic analysis, carries out the formulation of communication strategy,
On the basis of guaranteeing that brand utmostly exposes, brand public praise construction and consumer's emotional loyalty degree are carried out.
It should be noted that a kind of comprehensive operation modality for co-operation for improving brand effect disclosed by the invention, is awarded by IP
Power operation, brand implantation, content marketing and star represent four services, are used in combination, firstly, brand passes through IP platform, it can
The popularization of diversification, by the influence power of IP in conjunction with on-line off-line service of goods depth, the great market competitiveness, and can incite somebody to action
Brand is implanted in TV programme, efficiently, in time can provide suitable intention implantation scheme for various brands, but also can increase
Interesting plot, emotionality reach certain emotional resonance, and last star, which represents, finds branding communication incision accurately based on artist's characteristic analysis
Point carries out the formulation of communication strategy, on the basis of guaranteeing that brand utmostly exposes, carries out brand public praise construction and consumption
Person's emotional loyalty degree.
The foregoing is only a preferred embodiment of the present invention, but scope of protection of the present invention is not limited thereto,
Anyone skilled in the art in the technical scope disclosed by the present invention, according to the technique and scheme of the present invention and its
Inventive concept is subject to equivalent substitution or change, should be covered by the protection scope of the present invention.
Claims (8)
1. a kind of comprehensive operation modality for co-operation for improving brand effect, which is characterized in that the comprehensive operation modality for co-operation includes
IP authorization operation, brand implantation, content marketing and star represent four services, and are used in combination.
2. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 1, which is characterized in that the IP
Authorization operation includes that IP authorization and depth integrate two aspects,
The depth is integrated by the influence power of IP in conjunction with on-line off-line service of goods depth,
Brand is able to repeatedly promote distribution and be cashed by the IP authorization in general show business, and is transboundary closed by derivative exploitation
Make.
3. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 1, which is characterized in that the product
Board implantation comprehensive customization centered on brand provides the propagation such as movie and television play, variety and is implanted into scheme policies.
4. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 1, which is characterized in that in described
Holding marketing includes that video display variety content is marketed, activity planning and execution, branded content customize three service content,
Customer requirement customed product is pressed in the video display variety content marketing, plot/game bridge section is implanted into, by the attraction of brand and reason
Thought is communicated to spectators；
The activity planning and execution provide the publication on line, under line for film, TV play, variety column and various brands quotient
The movable planning such as meeting, roadshow, notice executes service；
Branded content customization is using brand as principal direction, for product property customized development market content, co-branding,
Platform, channel carry out 360 degree of on-line off-line comprehensive Interaction and integration marketing.
5. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 1, which is characterized in that stated clearly
Star, which is represented, finds branding communication point of penetration accurately based on artist's characteristic analysis, carries out the formulation of communication strategy, the star represent including
Star's big data analysis, Below-the-line service, star's dynamic monitoring, implantation marketing,
Star's big data analysis is analyzed by various related data, for you brand matching it is suitable represent star；
The Below-the-line service is to artist's stroke, and process confirms, media interviews, living under the line of one-stop service and brand
It is dynamic；
Star's dynamic monitoring be star take part in a performance video display, variety, hot topic, in real time push, make brand and star mutual
It sets off, star's public sentiment real-time delivery allows brand side to control in real time；
The implantation marketing is the movie and television play binding star and taking part in a performance, and variety show carries out the content integrated communication of multiplicity.
6. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 2, which is characterized in that the IP
The derivative exploitation Mashup object of authorization includes animation product, game products, books, films and television programs, peripheral product etc..
7. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 3, which is characterized in that the product
Board implantation is in program making early period, by with cooperation forms and the program making group such as using names, contributing, interaction, patronage, implantation
Content cooperation is unfolded in team, media side (satellite TV/video website).
8. a kind of comprehensive operation modality for co-operation for improving brand effect according to claim 6, which is characterized in that described dynamic
Unrestrained product and game products are mainly directed towards the younger generation after 90s, the books, peripheral product be mainly directed towards 70/80 after middle age
A generation.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811086884.1A CN109242572A (en) | 2018-09-18 | 2018-09-18 | A kind of comprehensive operation modality for co-operation improving brand effect |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811086884.1A CN109242572A (en) | 2018-09-18 | 2018-09-18 | A kind of comprehensive operation modality for co-operation improving brand effect |
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| CN109242572A true CN109242572A (en) | 2019-01-18 |
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ID=65059685
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811086884.1A Pending CN109242572A (en) | 2018-09-18 | 2018-09-18 | A kind of comprehensive operation modality for co-operation improving brand effect |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110992089A (en) * | 2019-11-25 | 2020-04-10 | 秒针信息技术有限公司 | Traffic sharing method and device, electronic equipment and readable storage medium |
| CN112085529A (en) * | 2020-09-09 | 2020-12-15 | 薄荷星球科技(深圳)有限公司 | System and method for accurately butting artist and product resources based on AI big data |
-
2018
- 2018-09-18 CN CN201811086884.1A patent/CN109242572A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110992089A (en) * | 2019-11-25 | 2020-04-10 | 秒针信息技术有限公司 | Traffic sharing method and device, electronic equipment and readable storage medium |
| CN110992089B (en) * | 2019-11-25 | 2023-08-29 | 秒针信息技术有限公司 | Traffic sharing method and device, electronic equipment and readable storage medium |
| CN112085529A (en) * | 2020-09-09 | 2020-12-15 | 薄荷星球科技(深圳)有限公司 | System and method for accurately butting artist and product resources based on AI big data |
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Application publication date: 20190118 |
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