CN109214663B - Method, device, computer equipment and storage medium for calculating service drainage - Google Patents

Method, device, computer equipment and storage medium for calculating service drainage Download PDF

Info

Publication number
CN109214663B
CN109214663B CN201810949565.2A CN201810949565A CN109214663B CN 109214663 B CN109214663 B CN 109214663B CN 201810949565 A CN201810949565 A CN 201810949565A CN 109214663 B CN109214663 B CN 109214663B
Authority
CN
China
Prior art keywords
service
access
user
drainage
link
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201810949565.2A
Other languages
Chinese (zh)
Other versions
CN109214663A (en
Inventor
席旭亮
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ping An Life Insurance Company of China Ltd
Original Assignee
Ping An Life Insurance Company of China Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ping An Life Insurance Company of China Ltd filed Critical Ping An Life Insurance Company of China Ltd
Priority to CN201810949565.2A priority Critical patent/CN109214663B/en
Publication of CN109214663A publication Critical patent/CN109214663A/en
Application granted granted Critical
Publication of CN109214663B publication Critical patent/CN109214663B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0639—Performance analysis of employees; Performance analysis of enterprise or organisation operations
    • G06Q10/06398—Performance of employee with respect to a job function
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0613—Third-party assisted
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02A—TECHNOLOGIES FOR ADAPTATION TO CLIMATE CHANGE
    • Y02A10/00—TECHNOLOGIES FOR ADAPTATION TO CLIMATE CHANGE at coastal zones; at river basins
    • Y02A10/40—Controlling or monitoring, e.g. of flood or hurricane; Forecasting, e.g. risk assessment or mapping

Abstract

The application relates to the field of mass data and data resources, and discloses a method, a device, computer equipment and a storage medium for computing service drainage based on data computing processing, wherein the method comprises the following steps: acquiring an access ID of a service link issued by an access service person; judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link; if the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not; and if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman. According to the method and the device, the reason that the customer purchases the product is known more accurately through the drainage calculation of the user, and the corresponding salesmen can be checked more perfectly. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.

Description

Method, device, computer equipment and storage medium for calculating service drainage
Technical Field
The present invention relates to the field of mass data and data resources, and in particular, to a method, an apparatus, a computer device, and a storage medium for computing service drainage.
Background
Drainage, i.e. the business staff guides the clients to purchase products, recharge and other various behaviors beneficial to the performance of the company.
Now, the network is developed more and more, and the mobile internet era is coming. Social networks have also transformed to be mobile internet based. WeChat and microblog are increasingly subject to user dependence in a manner that movement is concise.
In many sales works, a salesman is linked to WeChat friend circle through product information or activity information issued by a forwarding company, and after a customer of the salesman knows related product information or activity information through the friend circle issued by the salesman, the customer purchases the product through the APP, so that the customer can purchase the product under the influence of the salesman, but the product cannot be reflected, and the performance increase of the salesman is influenced to a certain extent. The market reverberations of products issued by the company cannot be intuitively known.
It is a major problem to provide a new method for computing traffic drainage.
Disclosure of Invention
The main object of the present application is to provide a method, an apparatus, a computer device and a storage medium for more accurately calculating traffic flow.
In order to achieve the above object, the present application proposes a method for calculating traffic drainage, including:
Acquiring an access ID of a service link issued by an access service person;
judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link;
if the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not;
and if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman.
Further, the step of determining whether the user ID corresponding to the access ID generates the service includes:
judging whether the user ID generates the service in a preset time;
if the service is generated within the preset time, determining that the user ID corresponding to the access ID generates the service.
Further, after the step of determining that the service is a drainage for the salesman, the method includes:
acquiring the access quantity of service links issued by the service staff and the drainage quantity of the service staff;
dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
Further, after the step of determining that the service is a drainage for the salesman, the method includes:
acquiring the total access quantity of the service links and summarizing a plurality of drainage quantities corresponding to all operators who issue the service links to obtain the total drainage quantity;
And dividing the total drainage quantity by the total access quantity to calculate the conversion rate of the service link.
Further, after the step of determining that the service is a drainage for the salesman, the method includes:
and acquiring the category of the access ID, and counting the proportion of each category, wherein the category is used for editing the business content by a background person according to the style corresponding to the category with the highest proportion when editing the new business content.
Further, after the step of determining that the service is a drainage for the salesman, the method includes:
acquiring all drainage of the service links issued by the service staff;
acquiring access time of access IDs corresponding to all the drained users;
and calculating the number of access IDs in each preset time period, and respectively counting the proportion of the number of the access IDs in each time period to the number of all the drainage streams of the service links issued by the service staff, wherein the proportion is used for selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link.
Further, after the step of determining whether the access ID belongs to the user ID associated with the platform corresponding to the service link, the method includes:
if yes, the contact information of the user is sent to the salesman.
The application also provides a device for calculating service drainage, which comprises:
the acquisition module is used for acquiring the access ID of the service link issued by the access service personnel;
the first judging module is used for judging whether the access ID belongs to the user ID associated with the platform corresponding to the service link;
the second judging module is used for judging whether the user ID corresponding to the access ID generates the service or not if the access ID belongs to the user ID associated with the platform;
and the determining module is used for determining that the service is the drainage of the salesman if the user ID corresponding to the access ID generates the service.
The present application also provides a computer device comprising a memory storing a computer program and a processor implementing the steps of any of the methods described above when the computer program is executed by the processor.
The present application also provides a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the method of any of the above.
According to the method, the device, the computer equipment and the storage medium for calculating service drainage, the reason that the customer purchases the product is known more accurately through drainage calculation of the user, and accordingly, the corresponding service personnel can be checked more perfectly. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.
Drawings
FIG. 1 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 2 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 3 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 4 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 5 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 6 is a flow chart of a method for computing traffic steering according to an embodiment of the present application;
FIG. 7 is a block diagram illustrating a device for calculating traffic flow according to an embodiment of the present application;
FIG. 8 is a block diagram illustrating a device for calculating traffic steering according to an embodiment of the present application;
FIG. 9 is a block diagram illustrating a device for calculating traffic flow according to an embodiment of the present application;
FIG. 10 is a block diagram illustrating a device for calculating traffic steering according to an embodiment of the present application;
FIG. 11 is a block diagram illustrating a device for calculating traffic steering according to an embodiment of the present application;
FIG. 12 is a block diagram illustrating a device for calculating traffic steering according to an embodiment of the present application;
fig. 13 is a block diagram schematically illustrating a structure of a computer device according to an embodiment of the present application.
The realization, functional characteristics and advantages of the present application will be further described with reference to the embodiments, referring to the attached drawings.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.
Referring to fig. 1, an embodiment of the present application provides a method for calculating traffic drainage, including the steps of:
s1, acquiring an access ID of a service link issued by an access service person;
s2, judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link;
s3, if the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not;
and S4, if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman.
As described in the above step S1, the service link refers to a network link containing service information for a profit or development market, which is introduced by a company. The service link is issued by the service staff to the self-media platform for others to access and read, and the service is promoted to the clients or potential clients. The step of releasing the service link by the service staff is that the service link is shared by the service staff on a self-media platform, and the self-media platform comprises a WeChat friend circle or a microblog and the like. The service staff can also directly issue service links to designated friends, clients and quasi clients. The link is generated by a server of the platform to which the service link corresponds, and any person accessing the service link leaves an access record including the visitor access ID, i.e., the information of the visitor's device or the ID of the media account used by the visitor. The server obtains the access ID of the service link.
As described in step S2, the user of the service refers to a personal group that has personal information registration in the service platform and can directly participate in generating the service behavior. When a user is registered, the server assigns an ID, i.e., a user ID, to the user. The access ID is personal information of a person who accesses the link. The visitor issues a micro signal which is linked with the WeChat friend circle service through a micro-letter visit attendant, and the visit ID is the micro signal of the visitor; the visitor accesses the service link issued by the service staff on the microblog through the microblog, the access ID is the microblog number of the visitor, the visitor accesses the service link issued by the service staff on the service platform through the service APP, and the access ID is the user ID of the visitor. The service personnel are linked to other people for access through the short message publishing service, and the access ID is the equipment IP address of the access person. After the access ID is acquired, whether the access ID is bound with the user ID is judged. When registering as a user, personal information needs to be filled in. Alternatively, the user accepts that the user's other media ID is bound to the user ID when accessing the service link through other media. If the access ID is judged to be bound with the user ID or the access ID is judged to be the user ID, the access ID is judged to be the user of the service.
If the access ID is a user of the service, it is further determined whether the user ID corresponding to the access ID generates the service corresponding to the service link, as described in step S3. The server obtains whether the user ID has new service generation, and the new service generated by the user ID is matched with the service linked with the service. After the user accesses the service link, the server acquires the access ID of the user, and even if the user does not directly generate the link through the service link, but the user logs in the server corresponding to the service link by himself and then generates the service, the user is judged to generate the service.
As described in the above step S4, if the user who accessed the service link generates a new service, it is indicated that the generated service is affected by the service link issued by the service person, and thus, it is determined that the service is the drainage of the service person.
In one embodiment, the step S3 of determining whether the user ID corresponding to the access ID generates the service includes:
s31, judging whether the user ID generates the service in a preset time;
s32, if the service is generated within the preset time, determining that the user ID corresponding to the access ID generates the service.
In this embodiment, the preset time is automatically generated by the server. After the server obtains the service link issued by the user accessing the service personnel, starting timing, and if the user generates the service corresponding to the service link within the preset time, determining that the service is the drainage of the service personnel, namely, generating the service by the user ID corresponding to the access ID. If the service corresponding to the service link is generated after the preset time is exceeded, the service is not the drainage of the service staff. In one embodiment, the predetermined time period is 5 days. Because the service link has a certain influence time, if the user accesses the service link issued by the service staff, but after a period of time, the service is generated through other information channels or after the user needs the service, so that the association degree between the generation of the service and the previous access of the service link by the user is not very high, and the service staff is not required to conduct drainage.
Referring to fig. 2, in one embodiment, after the step of determining that the service is the diversion of the salesman, the method includes:
s5, acquiring the access quantity of the service links issued by the service staff and the drainage quantity of the service staff;
And S6, dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
As described in the above step S5, the service staff is a service link issued after logging in the own service APP, and the service link has the login information of the service staff. The server counts the number of times the service link with the information of the service staff is accessed, acquires the number of accesses of the service link issued by the service staff, and counts the number of times the service link is accessed, namely the number of access IDs, and if the same access ID is accessed for a plurality of times, the number of accesses is still recorded as one access number. And then obtaining the quantity of the generated service after the user accesses the service link, and counting to obtain the drainage quantity of the service link of the service person. The drainage quantity is the quantity of generated services, and if a user accesses the service links issued by the service personnel and generates a plurality of services, the corresponding drainage quantity is also a plurality of services.
After the access number and the drainage number are obtained as described in the above step S6, the drainage number is divided by the access number to obtain the drainage rate of the salesman corresponding to the service link. The company may use the drainage rate as an indicator of the assessment attendant. In another embodiment, the server obtains a plurality of access numbers and a plurality of corresponding drainage numbers of a plurality of service links issued by the salesman, then calculates the sum of the plurality of access numbers to obtain a cumulative access number, calculates the sum of the plurality of drainage numbers to obtain a cumulative drainage number, divides the cumulative drainage number by the cumulative access number to obtain a cumulative drainage rate, and the total drainage rate can more objectively reflect the performance of the salesman. The company uses the cumulative diversion rate as an indicator to assess the business person.
Referring to fig. 3, in one embodiment, after the step of determining that the service is the diversion of the salesman, the method includes:
s7, acquiring the total access quantity of the service links and summarizing a plurality of drainage quantity corresponding to all operators who release the service links to obtain the total drainage quantity;
s8, dividing the total drainage quantity by the total access quantity, and calculating the conversion rate of the service link.
After the server generates a service link, a plurality of operators issue the service link to respective media platforms, as described in step S7. And a plurality of business links corresponding to a plurality of operators are accessed and read by other people respectively. The server respectively counts the access quantity of each salesman and then adds the access quantity to obtain the total access quantity. Meanwhile, the server obtains the drainage quantity corresponding to the service articulation of each service person and then adds the drainage quantity to obtain the total drainage quantity. The total number of accesses and total number of traffic streams is only relevant to this traffic link, irrespective of other traffic links.
Dividing the total number of streams by the total number of accesses, as described in step S8 above, yields the conversion rate of the service link. Namely, after the service staff issues the service link, the issued effect is counted. The more the generated drainage quantity is, the higher the conversion rate is, which shows that the service corresponding to the service link is more interesting and loved by the market. The conversion rate can be used as an important index for judging the quality and the quality of the service.
Referring to fig. 4, in one embodiment, after the step of determining that the service is the diversion of the salesman, the method includes:
s9, acquiring the category of the access ID, and counting the proportion of each category, wherein the category is used for editing the service content by a background person in a style corresponding to the category with the highest proportion when editing the new service content.
As described in step S9 above, the access ID is a service link issued by the user accessing the service person through his own media account. The user accesses the service link through different media platforms, and correspondingly, the access ID acquired by the server is different. The access ID includes a user ID and a media ID. The user ID refers to the ID of the user on the media platform to which the service corresponds. The media ID refers to a media ID when a user accesses a service link through other media accounts. The server reads the access record of the service link, acquires the access ID thereof, and acquires the category of the access ID according to different format names of the access ID. When a service person issues a service link, the service person issues the service link through a plurality of channels. The category of the access ID is obtained, namely a channel for a user to know the product link specifically is obtained through a service APP or other media platforms. The method is helpful for helping the service staff to put vector, and the important point is to issue on the platform corresponding to the ID category when the service link is issued later. Further, the media ID includes various forms of media ID such as a micro-letter media ID, a micro-blog media ID, etc. The server acquires the categories of all the access IDs of the users, counts the proportion of the IDs of each category in all the IDs, and is beneficial to editing the media style content corresponding to the ID type with the highest proportion when editing the service linked content in the background.
Referring to fig. 5, in one embodiment, after the step of determining that the service is the diversion of the salesman, the method includes:
s10, acquiring all drainage of the service links issued by the service staff;
s11, acquiring access time of access IDs corresponding to all the drained users;
s12, calculating the number of access IDs in each preset time period, and respectively counting the proportion of the number of the access IDs in each preset time period to the number of all the drainage streams of the service links issued by the service staff, wherein the method is used for selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link.
In this embodiment, after a period of time, specifically, after 24 hours from when the service link is issued by the service person, the drainage corresponding to all the service links of the service person is obtained, that is, how many users of the service person generate the service through the service link. And then respectively acquiring the time when the user IDs corresponding to the drainage access the service links issued by the service staff. And counting the proportion of the access quantity in each time period to all the drainage quantity of the service links issued by the service staff.
In a specific embodiment, after a server issues a service link for 24 hours, the server obtains that the server has 100 drainage, that is, 100 users access the service link and generate a service, and obtains access time of the 100 users access the link. Meanwhile, the server has 3 preset time periods, namely, the morning (8 to 12 points), the afternoon (12 to 18 points), the other time periods (18 to 24 points and 0 to 8 points), the server obtains the time periods in which 100 access moments are respectively located, the number of accesses in each time period is calculated, 20 access moments belong to the afternoon time period, 30 access moments belong to the afternoon time period, and 50 access moments belong to other time periods. The proportion of accesses in other time periods is the greatest, and the subsequent salesmen issue in other time periods when issuing the service links.
Referring to fig. 6, in one embodiment, after the step of determining whether the access ID belongs to the user ID associated with the platform corresponding to the service link, the method further includes:
and S201, if yes, sending the contact information of the user to the salesman.
As described in step S201, after the server obtains that the user accesses the service link issued by the service administrator, the server extracts the contact information registered by the user during registration, and sends the contact information to the service administrator, so that the service administrator can contact the user directly, explain the specific content of the service to the user, help the user to directly and deeply understand the service, and better promote the user to generate the service. The contact information of the user is sent to the salesman, and the contact information can be sent to the mobile phone number of the salesman through a short message or can be sent to the business end of the salesman. In addition, the contact way can also be a contact way corresponding to the category of the access ID, so that the service staff can communicate through the same contact way with the user. For example, when a user clicks a service link with a WeChat, the system sends the mobile phone number of the user to a service person, and simultaneously sends the access ID of the user to the service person, so that the service person knows that the user is reading related service information with the WeChat, and the service person directly contacts with the user through the WeChat, thereby improving the communication efficiency between the service person and the user.
In one embodiment, the business includes purchasing a product, entering an account, downloading an APP.
In this embodiment, a business refers to an action that can generate a direct benefit or an indirect benefit to a company. Purchasing a product refers to purchasing a company's product, and may bring direct benefits to the company. The activities refer to popularization or propaganda behaviors of a company organization, such as a product display meeting, a company annual meeting and the like, introduce products of the company or propaganda company images, are behaviors of developing markets, and the activities of registering and participating in the activities by users belong to development clients and belong to indirect benefit behaviors. The APP is a platform for issuing products or activities, and users download the APP, so that the APP is more convenient for receiving product information or activity information issued by a company, is a behavior of development clients, and belongs to an indirect benefit behavior.
In summary, the method for calculating service drainage of the present application, through the drainage calculation of the user, more accurately knows the reason why the customer purchases the product, and is convenient for more perfect examination of the corresponding service personnel. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.
Referring to fig. 7, an apparatus for calculating traffic drainage is further provided in the embodiment of the present application, including:
the acquisition module 1 is used for acquiring the access ID of the service link issued by the access service person;
a first judging module 2, configured to judge whether the access ID belongs to a user ID associated with a platform corresponding to the service link;
a second judging module 3, configured to judge whether the user ID corresponding to the access ID generates the service if the access ID belongs to the user ID associated with the platform;
and the determining module 4 is configured to determine that the service is the drainage of the salesman if the user ID corresponding to the access ID generates the service.
In this embodiment, the service link refers to a network link containing service information for profit or development market that is introduced by a company. The service link is issued by the service staff to the self-media platform for others to access and read, and the service is promoted to the clients or potential clients. The step of releasing the service link by the service staff is that the service link is shared by the service staff on a self-media platform, and the self-media platform comprises a WeChat friend circle or a microblog and the like. The service staff can also directly issue service links to designated friends, clients and quasi clients. The link is generated by a server of the platform to which the service link corresponds, and any person accessing the service link leaves an access record including the visitor access ID, i.e., the information of the visitor's device or the ID of the media account used by the visitor. The acquisition module 1 acquires the access ID of the service link.
The business user refers to a personal group which has personal information registration in the business platform and can directly participate in generating business behaviors. When a user is registered, the server assigns an ID, i.e., a user ID, to the user. The access ID is personal information of a person who accesses the link. The visitor issues a micro signal which is linked with the WeChat friend circle service through a micro-letter visit attendant, and the visit ID is the micro signal of the visitor; the visitor accesses the service link issued by the service staff on the microblog through the microblog, the access ID is the microblog number of the visitor, the visitor accesses the service link issued by the service staff on the service platform through the service APP, and the access ID is the user ID of the visitor. The service personnel are linked to other people for access through the short message publishing service, and the access ID is the equipment IP address of the access person. After the access ID is acquired, the first judgment module 2 judges whether the access ID is bound to the user ID. When registering as a user, personal information needs to be filled in. Alternatively, the user accepts that the user's other media ID is bound to the user ID when accessing the service link through other media. If the first judging module 2 judges that the access ID is bound with the user ID or the access ID is the user ID, the first judging module judges that the access ID is the user of the service.
If the access ID is a user of the service, the second judging module 3 further judges whether the user ID corresponding to the access ID generates the service corresponding to the service link. The server obtains whether the user ID has new service generation, and the new service generated by the user ID is matched with the service linked with the service. After the user accesses the service link, the server obtains the access ID of the user, and even if the user does not directly generate a link through the service link, but the user logs in the server corresponding to the service link by himself and generates a service, the second judging module 3 judges that the user generates the service.
If a user accessing a service link generates a new service, it is indicated that the generated service is affected by the service link issued by the service person, and thus the determination module 4 determines that the service is a guide for the service person.
In one embodiment, the second determining module 3 includes:
the judging unit is used for judging whether the user ID generates the service in a preset time;
and the determining unit is used for determining that the user ID corresponding to the access ID generates the service if the service is generated within the preset time.
In this embodiment, the preset time is automatically generated by the server. After the judging unit acquires the service link issued by the user accessing the service personnel, starting timing, and if the user generates the service corresponding to the service link within the preset time, determining that the service is the drainage of the service personnel, namely, the user ID corresponding to the access ID generates the service. If the service corresponding to the service link is generated after the preset time is exceeded, the service is not the drainage of the service staff. In one embodiment, the predetermined time period is 5 days. Because the service link has a certain influence time, if the user accesses the service link issued by the service person, but after a period of time, the service is generated through other information channels or after the user needs the service, so that the association degree between the generation of the service and the previous access of the service link by the user is not very high, and the judging unit judges that the drainage of the service person is not calculated.
Referring to fig. 8, in one embodiment, the apparatus for calculating traffic diversion further includes:
the quantity module 5 is used for acquiring the access quantity of the service links issued by the service staff and the drainage quantity of the service staff;
And the drainage rate module 6 is used for dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
In this embodiment, the service staff is a service link issued after logging in the own service APP, and the service link has login information of the service staff. The number module 5 counts the number of times the service link with the information of the service staff is accessed, acquires the number of accesses of the service link issued by the service staff, and counts the number of times the service link is accessed, namely the number of access IDs, and if the same access ID is accessed for a plurality of times, the number of accesses is still recorded as one access number. And then obtaining the quantity of the generated service after the user accesses the service link, and counting to obtain the drainage quantity of the service link of the service person. The drainage quantity is the quantity of generated services, and if a user accesses the service links issued by the service personnel and generates a plurality of services, the corresponding drainage quantity is also a plurality of services. After the access number and the drainage number are obtained, the drainage rate module 6 divides the access number by the drainage number to obtain the drainage rate of the business person corresponding to the business link. The company may use the drainage rate as an indicator of the assessment attendant. In another embodiment, the server obtains a plurality of access numbers and a plurality of corresponding drainage numbers of a plurality of service links issued by the salesman, then calculates the sum of the plurality of access numbers to obtain a cumulative access number, calculates the sum of the plurality of drainage numbers to obtain a cumulative drainage number, divides the cumulative drainage number by the cumulative access number to obtain a cumulative drainage rate, and the total drainage rate can more objectively reflect the performance of the salesman. The company uses the cumulative diversion rate as an indicator to assess the business person.
Referring to fig. 9, in one embodiment, the apparatus for calculating traffic diversion further includes:
the total number module 7 is used for acquiring the total access number of the service links and the total drainage number obtained by summarizing a plurality of drainage numbers corresponding to all the operators who issue the service links;
and the conversion rate module 8 is used for dividing the total drainage quantity by the total access quantity to calculate the conversion rate of the service link.
In this embodiment, after the server generates a service link, a plurality of operators issue the service link to respective media platforms. And a plurality of business links corresponding to a plurality of operators are accessed and read by other people respectively. The total number module 7 counts the access number of each salesman respectively and then adds the access number to obtain the total access number. Meanwhile, the total number module 7 obtains the drainage number corresponding to the service articulation of each service person and then adds the drainage numbers to obtain the total drainage number. The total number of accesses and total number of traffic streams is only relevant to this traffic link, irrespective of other traffic links. The conversion rate module 8 divides the total number of streams by the total number of accesses to obtain the conversion rate of the service link. Namely, after the service staff issues the service link, the issued effect is counted. The more the generated drainage quantity is, the higher the conversion rate is, which shows that the service corresponding to the service link is more interesting and loved by the market. The conversion rate can be used as an important index for judging the quality and the quality of the service.
Referring to fig. 10, in one embodiment, the apparatus for calculating traffic diversion further includes:
and the statistics category module 9 is used for acquiring the category of the access ID, counting the proportion of each category, and editing the business content by a background person in a style corresponding to the category with the highest proportion when editing the new business content.
In this embodiment, the access ID is a service link issued by the user accessing the service person through his own media account. The user accesses the service link through different media platforms, and correspondingly, the access ID obtained by the statistical category module 9 is also different. The access ID includes a user ID and a media ID. The user ID refers to the ID of the user on the media platform to which the service corresponds. The media ID refers to a media ID when a user accesses a service link through other media accounts. The statistic category module 9 reads the access record of the service link, acquires the access ID thereof, and acquires the category of the access ID according to different format names of the access ID. When a service person issues a service link, the service person issues the service link through a plurality of channels. The category of the access ID is obtained, namely a channel for a user to know the product link specifically is obtained through a service APP or other media platforms. The method is helpful for helping the service staff to put vector, and the important point is to issue on the platform corresponding to the ID category when the service link is issued later. Further, the media ID includes various forms of media ID such as a micro-letter media ID, a micro-blog media ID, etc. The statistics category module 9 obtains the categories of the access IDs of all users, calculates the proportion of each category, and is beneficial to editing the media style content corresponding to the ID type with the highest proportion when editing the business linked content in the background.
Referring to fig. 11, in one embodiment, the apparatus for calculating traffic diversion further includes:
the acquisition and drainage module 10 is used for acquiring all drainage of the service links issued by the service personnel;
the acquisition time module 11 is used for acquiring access time of access IDs corresponding to all the drained users;
the statistics time module 12 is configured to calculate the number of access IDs in each preset time period, and respectively count the proportion of the number of access IDs in each preset time period to the number of all the traffic links issued by the service staff, where the proportion is highest, and the statistics time module is configured to select the issue time according to the preset time period with the highest proportion when the service staff issues a new traffic link.
In this embodiment, after a period of time, specifically, after 24 hours from when the service link is issued by the service person, the acquisition and drainage module 10 acquires all the drainage flows corresponding to the service link of the service person, that is, how many users of the service person generate the service through the service link. The acquiring time module 11 then acquires the time when the user IDs corresponding to the drainage access the service links issued by the service personnel. The statistics time module 12 counts the proportion of the number of accesses in each time period to the number of all the traffic links issued by the salesman.
In a specific embodiment, after the server issues a service link for 24 hours, the acquisition and drainage module 10 acquires that the server has 100 drainage, that is, 100 users access the service link and generate a service, and the acquisition time module 11 acquires the access time of the 100 user access links. Meanwhile, the server has 3 preset time periods, namely, the morning (8 to 12 points), the afternoon (12 to 18 points), the other time periods (18 to 24 points and 0 to 8 points), the server obtains the time periods in which 100 access moments are respectively located, the access quantity of each time period is accessed, the statistics time module 12 calculates that 20 access moments belong to the afternoon time period, 30 access moments belong to the afternoon time period, and 50 access moments belong to other time periods. The proportion of accesses in other time periods is the greatest, and the subsequent salesmen issue in other time periods when issuing the service links.
Referring to fig. 12, in one embodiment, the apparatus for calculating traffic diversion further includes:
and the sending module 13 is configured to send the contact information of the user to the salesman if the access ID belongs to the user ID associated with the platform.
In this embodiment, after the server obtains that the user accesses the service link issued by the service administrator, the contact way registered when the user registers is extracted, and the sending module 13 sends the contact way to the service administrator, so that the service administrator can contact the user directly, explain the specific content of the service to the user, help the user to directly and deeply understand the service, and better promote the user to generate the service. The contact information of the user is sent to the salesman, and the contact information can be sent to the mobile phone number of the salesman through a short message or can be sent to the business end of the salesman. In addition, the contact way can also be a contact way corresponding to the category of the access ID, so that the service staff can communicate through the same contact way with the user. For example, when a user clicks a service link with a WeChat, the system sends the mobile phone number of the user to a service person, and simultaneously sends the access ID of the user to the service person, so that the service person knows that the user is reading related service information with the WeChat, and the service person directly contacts with the user through the WeChat, thereby improving the communication efficiency between the service person and the user.
In one embodiment, the business includes purchasing a product, entering an account, downloading an APP.
In this embodiment, a business refers to an action that can generate a direct benefit or an indirect benefit to a company. Purchasing a product refers to purchasing a company's product, and may bring direct benefits to the company. The activities refer to popularization or propaganda behaviors of a company organization, such as a product display meeting, a company annual meeting and the like, introduce products of the company or propaganda company images, are behaviors of developing markets, and the activities of registering and participating in the activities by users belong to development clients and belong to indirect benefit behaviors. The APP is a platform for issuing products or activities, and users download the APP, so that the APP is more convenient for receiving product information or activity information issued by a company, is a behavior of development clients, and belongs to an indirect benefit behavior.
In summary, the method for calculating service drainage of the present application, through the drainage calculation of the user, more accurately knows the reason why the customer purchases the product, and is convenient for more perfect examination of the corresponding service personnel. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.
Referring to fig. 13, a computer device is further provided in the embodiment of the present application, where the computer device may be a server, and the internal structure of the computer device may be as shown in fig. 13. The computer device includes a processor, a memory, a network interface, and a database connected by a system bus. Wherein the computer is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system, computer programs, and a database. The memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The database of the computer equipment is used for storing data such as models for calculating service drainage. The network interface of the computer device is used for communicating with an external terminal through a network connection. The computer program is executed by a processor to implement a method of computing traffic steering.
The processor executes the steps of the method for calculating traffic flow: acquiring an access ID of a service link issued by an access service person; judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link; if the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not; and if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman.
In one embodiment, the step of determining whether the user ID corresponding to the access ID generates the service includes: judging whether the user ID generates the service in a preset time; if the service is generated within the preset time, determining that the user ID corresponding to the access ID generates the service.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring the access quantity of service links issued by the service staff and the drainage quantity of the service staff; dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring the total access quantity of the service links and summarizing a plurality of drainage quantities corresponding to all operators who issue the service links to obtain the total drainage quantity; and dividing the total drainage quantity by the total access quantity to calculate the conversion rate of the service link.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: and acquiring the category of the access ID, and counting the proportion of each category, wherein the category is used for editing the business content by a background person according to the style corresponding to the category with the highest proportion when editing the new business content.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring all drainage of the service links issued by the service staff; acquiring access time of access IDs corresponding to all the drained users; and calculating the number of access IDs in each preset time period, and respectively counting the proportion of the number of the access IDs in each time period to the number of all the drainage streams of the service links issued by the service staff, wherein the proportion is used for selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link.
In one embodiment, after the step of determining whether the access ID belongs to the user ID associated with the platform corresponding to the service link, the method includes: if yes, the contact information of the user is sent to the salesman.
In summary, the computer device of the present application, through the drainage calculation of the user, more accurately knows the reason why the customer purchases the product, and is convenient for more perfect assessment for the corresponding service personnel. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.
Those skilled in the art will appreciate that the architecture shown in fig. 13 is merely a block diagram of a portion of the architecture in connection with the present application and is not intended to limit the computer device to which the present application is applied.
An embodiment of the present application further provides a computer readable storage medium, on which a computer program is stored, where the computer program when executed by a processor implements a method for computing traffic drainage, specifically:
acquiring an access ID of a service link issued by an access service person; judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link; if the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not; and if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman.
In one embodiment, the step of determining whether the user ID corresponding to the access ID generates the service includes: judging whether the user ID generates the service in a preset time; if the service is generated within the preset time, determining that the user ID corresponding to the access ID generates the service.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring the access quantity of service links issued by the service staff and the drainage quantity of the service staff; dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring the total access quantity of the service links and summarizing a plurality of drainage quantities corresponding to all operators who issue the service links to obtain the total drainage quantity; and dividing the total drainage quantity by the total access quantity to calculate the conversion rate of the service link.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: and acquiring the category of the access ID, and counting the proportion of each category, wherein the category is used for editing the business content by a background person according to the style corresponding to the category with the highest proportion when editing the new business content.
In one embodiment, after the step of determining that the service is a diversion for the salesman, the processor includes: acquiring all drainage of the service links issued by the service staff; acquiring access time of access IDs corresponding to all the drained users; and calculating the number of access IDs in each preset time period, and respectively counting the proportion of the number of the access IDs in each time period to the number of all the drainage streams of the service links issued by the service staff, wherein the proportion is used for selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link.
In one embodiment, after the step of determining whether the access ID belongs to the user ID associated with the platform corresponding to the service link, the method includes: if yes, the contact information of the user is sent to the salesman.
In summary, the computer readable storage medium of the present application, through the drainage calculation of the user, can more accurately understand the reason why the customer purchases the product, and is convenient for more perfect examination of the corresponding salesmen. And the service links which are popular with clients can be acquired, and the service links are fed back to the background to guide the background personnel to timely adjust the issued content, so that the operation efficiency is improved.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium provided herein and used in embodiments may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), dual speed data rate SDRAM (SSRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, apparatus, article, or method that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, apparatus, article, or method. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, apparatus, article or method that comprises the element.
The foregoing description is only of the preferred embodiments of the present application, and is not intended to limit the scope of the claims, and all equivalent structures or equivalent processes using the descriptions and drawings of the present application, or direct or indirect application in other related technical fields are included in the scope of the claims of the present application.

Claims (8)

1. A method of computing traffic steering, comprising:
acquiring an access ID of a service link issued by an access service person;
judging whether the access ID belongs to a user ID associated with a platform corresponding to the service link;
If the access ID belongs to the user ID associated with the platform, judging whether the user ID corresponding to the access ID generates the service or not;
if the user ID corresponding to the access ID generates the service, determining that the service is the drainage of the salesman;
the step of judging whether the user ID corresponding to the access ID generates the service comprises the following steps:
judging whether the user ID generates the service in a preset time;
if the service is generated within the preset time, determining that the user ID corresponding to the access ID generates the service;
after the step of determining that the service is the traffic guide of the salesman, the method comprises the following steps:
acquiring all drainage of the service links issued by the service staff;
acquiring access time of access IDs corresponding to all the drained users;
and calculating the number of access IDs in each preset time period, and respectively counting the proportion of the number of the access IDs in each preset time period to the number of all the drainage streams of the service links issued by the service staff, wherein the method is used for selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link.
2. The method of computing traffic drainage according to claim 1, wherein after said step of determining that said traffic is drainage for said salesman, comprising:
Acquiring the access quantity of service links issued by the service staff and the drainage quantity of the service staff;
dividing the drainage quantity by the access quantity to obtain the drainage rate of the salesman.
3. The method of computing traffic drainage according to claim 1, wherein after said step of determining that said traffic is drainage for said salesman, comprising:
acquiring the total access quantity of the service links and summarizing a plurality of drainage quantities corresponding to all operators who issue the service links to obtain the total drainage quantity;
and dividing the total drainage quantity by the total access quantity to calculate the conversion rate of the service link.
4. The method of computing traffic drainage according to claim 1, wherein after said step of determining that said traffic is drainage for said salesman, comprising:
and acquiring the category of the access ID, and counting the proportion of each category, wherein the category is used for editing the business content by a background person according to the style corresponding to the category with the highest proportion when editing the new business content.
5. The method for computing traffic steering according to claim 1, wherein after the step of determining whether the access ID belongs to a user ID associated with a platform corresponding to the traffic link, the method comprises:
If yes, the contact information of the user is sent to the salesman.
6. An apparatus for computing traffic steering, for performing the method of claim 1, comprising:
the acquisition module is used for acquiring the access ID of the service link issued by the access service personnel;
the first judging module is used for judging whether the access ID belongs to the user ID associated with the platform corresponding to the service link;
the second judging module is used for judging whether the user ID corresponding to the access ID generates the service or not if the access ID belongs to the user ID associated with the platform;
the determining module is used for determining that the service is the drainage of the salesman if the user ID corresponding to the access ID generates the service;
the acquisition and drainage module is used for acquiring all drainage of the service links issued by the service staff;
the acquisition time module is used for acquiring access time of the access IDs corresponding to all the drained users;
the statistics time module is used for calculating the number of access IDs in each preset time period, respectively counting the proportion of the number of the access IDs in each preset time period to the number of all the drainage streams of the service links issued by the service staff, and selecting the issuing time according to the preset time period with the highest proportion when the service staff issues a new service link;
The second judging module comprises a judging unit for judging whether the user ID generates the service in a preset time;
and the determining unit is used for determining that the user ID corresponding to the access ID generates the service if the service is generated within the preset time.
7. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 5 when the computer program is executed.
8. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 5.
CN201810949565.2A 2018-08-20 2018-08-20 Method, device, computer equipment and storage medium for calculating service drainage Active CN109214663B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201810949565.2A CN109214663B (en) 2018-08-20 2018-08-20 Method, device, computer equipment and storage medium for calculating service drainage

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201810949565.2A CN109214663B (en) 2018-08-20 2018-08-20 Method, device, computer equipment and storage medium for calculating service drainage

Publications (2)

Publication Number Publication Date
CN109214663A CN109214663A (en) 2019-01-15
CN109214663B true CN109214663B (en) 2023-07-25

Family

ID=64988776

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201810949565.2A Active CN109214663B (en) 2018-08-20 2018-08-20 Method, device, computer equipment and storage medium for calculating service drainage

Country Status (1)

Country Link
CN (1) CN109214663B (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109919650A (en) * 2019-01-16 2019-06-21 深圳壹账通智能科技有限公司 Multi-stage service promotes management method, device and storage medium, computer equipment
CN112700276A (en) * 2020-12-30 2021-04-23 北京博瑞彤芸科技股份有限公司 Method and system for intelligently realizing marketing activities

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105809365A (en) * 2016-03-22 2016-07-27 武汉斗鱼网络科技有限公司 User drainage management system
CN106779608B (en) * 2016-12-22 2020-05-12 深圳微众信用科技股份有限公司 Information processing method and information processing system based on WeChat platform
CN107087017B (en) * 2017-03-09 2020-02-21 阿里巴巴集团控股有限公司 Method and device for service drainage
CN107909381A (en) * 2017-08-24 2018-04-13 平安普惠企业管理有限公司 Business recommended method, apparatus, equipment and computer-readable recording medium

Also Published As

Publication number Publication date
CN109214663A (en) 2019-01-15

Similar Documents

Publication Publication Date Title
US10341490B2 (en) Real-time communications-based internet advertising
CN110402570B (en) Information processing method and system, server, terminal, computer storage medium
CN107979525A (en) A kind of red packet distribution method, equipment and medium
US20080177600A1 (en) Methods and systems for measuring online chat performance
CN110309418A (en) Recommendation determines method, apparatus, storage medium and computer equipment
WO2009133949A1 (en) Creative content optimization server, creative content optimization system, creative content optimization method, and program
CN101729288B (en) Method and device for counting network access behaviours of internet users
CN108234413A (en) The determining method, apparatus and advertising platform of ad traffic quality
CN109214663B (en) Method, device, computer equipment and storage medium for calculating service drainage
CN106294601B (en) Data processing method and device
KR101981612B1 (en) Analysis of the results of the influencer marketing implementation service delivery method
US20120004950A1 (en) System and method for integrated offline audience validation
US20120030019A1 (en) Enablers For Service Delivery HUB On A Mobility Network
CN108702334A (en) The method and system of distributed testing for the network configuration for zero rate
US20220101347A1 (en) Methods and systems for programmatic control of transmitted electronic content
CN111865753B (en) Method and device for determining parameters of media information, storage medium and electronic device
CN110738784B (en) Invoice management method, device, server and system
US20180211326A1 (en) A method and system for tailoring a product based on user interactions
JP2015069404A (en) Investigation system, investigation method, server, user terminal, program, and recording medium
US10068249B1 (en) Inventory forecasting for bidded ad exchange
CN110070379B (en) Message transmission method, device and server
CN111178971A (en) Advertisement putting control method and device, electronic equipment and storage medium
CN115334154A (en) Page access method and device, computer equipment and storage medium
CN109492890A (en) Measurement method, device, the computer equipment of user experience quantitative evaluation value
CN111885139B (en) Content sharing method, device and system, mobile terminal and server

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant