CN109150757B - Advertisement resource processing method and device and electronic equipment - Google Patents
Advertisement resource processing method and device and electronic equipment Download PDFInfo
- Publication number
- CN109150757B CN109150757B CN201710459742.4A CN201710459742A CN109150757B CN 109150757 B CN109150757 B CN 109150757B CN 201710459742 A CN201710459742 A CN 201710459742A CN 109150757 B CN109150757 B CN 109150757B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- resource
- access
- access record
- advertisement resource
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
Images
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L47/00—Traffic control in data switching networks
- H04L47/70—Admission control; Resource allocation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention provides an advertisement resource processing method, an advertisement resource processing device and electronic equipment, wherein the method comprises the following steps: receiving an advertisement resource processing request; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record. By the advertisement resource processing method provided by the invention, the advertisement resources available for distribution can be quickly distributed by inquiring the advertisement access records, the operation is simple and convenient, and the efficiency of advertisement resource distribution is improved.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to an advertisement resource processing method and apparatus, and an electronic device.
Background
With the rapid development of computer network technology, network advertisements take the internet as an advertisement medium, have the advantages of rapidness, convenience and strong flexibility, and are adopted by more and more users.
Specifically, when an advertiser puts an advertisement through an advertisement platform, it usually sets some putting conditions, such as targeting, traffic, and the like, where targeting refers to a combination of attributes of a target user to which the advertisement is to be pushed, and a targeting includes at least one tag of a tag type; each tag type contains at least one tag, and as long as one of the tags of each tag type in all tag types is satisfied, the orientation can be considered satisfied, for example: determining that the orientation of the push information of product a1 is met, i.e., the age is between 20 and 30 years and the gender is male; the flow rate refers to the number of times the advertisement is displayed in a set advertisement delivery period.
And the advertisement platform allocates advertisement resources for the advertisements to be launched according to the launching conditions set by the advertisers. The advertisement resource is a resource which can be used for advertisement display, and one advertisement resource can be used for advertisement display at one time.
Taking advertisement resources as advertisement traffic as an example, the advertisement platform predicts whether the demand of the advertisement to be delivered can be met according to the user classification of the historical advertisement traffic, so as to distribute the advertisement traffic for the advertisement to be delivered. Specifically, in the process of distributing advertisement traffic for the advertisement to be delivered, the advertisement traffic that meets the target of the advertisement to be delivered and is not distributed needs to be inquired first to judge whether the traffic demand of the advertisement to be delivered can be met. And after the advertisement traffic is distributed to the advertisement to be delivered, the distributed advertisement traffic is identified so as to prevent the distributed advertisement traffic from being distributed to other advertisements again. The advertisement traffic distribution algorithm in common use at present is a HWM (High Water Mark, abbreviated as HWM) algorithm, which distributes advertisement traffic as a problem of bipartite graph matching. Specifically, the traffic sets of each node at the supply end in the HWM algorithm are disjoint pairwise, so that splitting and targeting are required in the advertisement traffic allocation process. Because the orientation dimensions are often many, the cartesian product is required to be taken between different orientation dimensions, which easily causes too thin orientation splitting and needs more time.
In the prior art, no effective solution is provided at present for the problem of low advertisement resource allocation efficiency.
Disclosure of Invention
The embodiment of the invention provides an advertisement resource processing method, an advertisement resource processing device and electronic equipment, and aims to solve the problem of low advertisement resource allocation efficiency.
In a first aspect, an embodiment of the present invention provides an advertisement resource processing method. The method comprises the following steps: receiving an advertisement resource processing request; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record.
In a second aspect, an embodiment of the present invention further provides an advertisement resource processing apparatus. The device includes: the receiving module is used for receiving the advertisement resource processing request; the analysis module is used for analyzing the advertisement resource processing request and acquiring an advertisement resource query condition corresponding to the advertisement resource processing request; the query module is used for querying advertisement access records which accord with the advertisement resource query conditions and to which the corresponding advertisement resources are not distributed from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and the processing module is used for responding according to the inquired advertisement access record.
In a third aspect, an embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the programs when executed implement the steps in the advertisement resource processing method described above.
In a fourth aspect, the embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in the advertisement resource processing method described above.
Thus, in the embodiment of the present invention, the request is processed by receiving the advertisement resource; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record. Because each advertisement access record in the advertisement access record file corresponds to one-time historical advertisement access and one advertisement resource for distribution, the advertisement resource for distribution can be quickly distributed by inquiring the advertisement access record, the operation is simple and convenient, and the efficiency of distributing the advertisement resource is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the description of the embodiments of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without inventive exercise.
FIG. 1 is a diagram of a hardware environment of an advertisement resource processing method according to an embodiment of the present invention;
FIG. 2 is a flowchart of an advertisement resource processing method according to an embodiment of the present invention;
FIG. 3 is a flowchart of a method for processing advertisement resources according to another embodiment of the present invention;
FIG. 4 is a flowchart of a method for processing advertisement resources according to another embodiment of the present invention;
FIG. 5 is a block diagram of an advertisement asset processing system provided by an embodiment of the present invention;
FIG. 6 is a diagram illustrating a mapping relationship between historical advertisement access data and future available advertisement resources for distribution, provided by an embodiment of the present invention;
FIG. 7 is a schematic diagram of historical advertisement access data versus future available ad resources for allocation according to yet another embodiment of the present invention;
FIG. 8 is a block diagram of an advertisement resource processing apparatus according to an embodiment of the present invention;
FIG. 9 is a second block diagram of an advertisement resource processing apparatus according to an embodiment of the present invention;
FIG. 10 is a third block diagram of an advertisement resource processing apparatus according to an embodiment of the present invention;
FIG. 11 is a fourth block diagram of an advertisement resource processing apparatus according to an embodiment of the present invention;
fig. 12 is a block diagram of an electronic device provided in an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
According to the embodiment of the invention, the advertisement resource processing method is provided, when the advertisement resource processing request is received, the unallocated advertisement access record which meets the advertisement resource query condition is queried from the advertisement access record file according to the advertisement resource query condition corresponding to the advertisement resource processing request, and the corresponding processing can be directly carried out on the basis of the queried advertisement access record without directional splitting, so that the operation is simple and convenient.
Optionally, in this embodiment, the advertisement resource processing method may be applied to a hardware environment formed by the client 01 and the server 02 shown in fig. 1. As shown in fig. 1, client 01 and server 02 may be connected via a network, including but not limited to: a wide area network, a metropolitan area network, or a local area network. The client 01 may be a PC, a mobile phone, a tablet computer, etc.
Specifically, when needing to place an advertisement, the advertiser may send an advertisement resource processing request, for example, an advertisement resource query request or an advertisement resource allocation request, through the client 01. Specifically, the advertiser may set, through the client 01, advertisement placement conditions such as the nature of the advertisement to be placed, the placement time period, and the advertisement placement location to be placed. After receiving the advertisement resource processing request sent by the client 01, the server 02 analyzes the advertisement resource query condition, that is, the advertisement delivery condition, in the advertisement resource processing request, and queries, from a pre-stored advertisement access record file, an advertisement access record which meets the advertisement resource query condition and to which the corresponding advertisement resource is not allocated, and when the advertisement resource processing request is the advertisement resource query request, the server can return the number of the unallocated advertisement resources to the client 01 according to the queried advertisement access record, and when the advertisement resource processing request is the advertisement resource allocation request, the server can allocate the advertisement resources to be delivered according to the queried advertisement access record.
It should be noted that the hardware environment shown in fig. 1 may further include other hardware modules according to requirements, and the advertisement resource processing method according to the embodiment of the present invention may also be executed by other hardware modules, which is not limited in this embodiment.
An embodiment of the present invention provides an advertisement resource processing method, referring to fig. 2, fig. 2 is a flowchart of the advertisement resource processing method provided in the embodiment of the present invention, and as shown in fig. 2, the method includes the following steps:
In this embodiment, the advertisement resource is a resource that can be used for advertisement display, and specifically, one advertisement resource may be used for advertisement display at a time. Optionally, the advertisement resource processing request may be an advertisement resource query request, or may be an advertisement resource allocation request.
In this embodiment, the advertisement resource query condition may be set according to actual requirements, and specifically, the advertiser may set the advertisement resource query condition through the client 01. Optionally, the ad resource query condition may include targeting of the targeted ad, targeted ad slot information, and a targeted time period. The targeting of the target advertisement refers to the combination of attributes of the target user to which the target advertisement is to be pushed, and may include gender, age, region, access terminal type, and the like. The target advertisement spot information refers to placement location information of a target advertisement, for example, an advertisement spot of an a page. The target time period is a target advertisement delivery time period.
In this embodiment, the advertisement access record file may be generated in advance according to historical advertisement accesses. For example, an advertisement access record file may be generated from log information of advertisement accesses for 28 days in history and stored in the server 02. Specifically, each historical advertisement visit may include visit time, user information, advertisement space information, advertisement information, and the like, where the user information may include information such as gender, age, region, terminal model, visit account, and the like of the user, and the advertisement information may include a title, a material ID, and the like of the advertisement. When the advertisement access record file is generated according to the historical advertisement access, the data in the historical advertisement access can be selected according to actual requirements. Optionally, each advertisement access record in the advertisement access record file includes access time, user characteristic information, and advertisement slot information.
In this embodiment, the more types of the user feature information are, the more types of the orientations available for the query are.
And step 204, performing response processing according to the inquired advertisement access record.
In this embodiment, the response processing corresponding to the advertisement resource processing request may be executed according to the queried advertisement access record. For example, if the advertisement resource processing request is an advertisement resource query request, the advertisement resource available for allocation may be output according to the queried advertisement access record, and if the advertisement resource processing request is an advertisement resource allocation request, the advertisement resource may be allocated according to the queried advertisement access record. In the embodiment, each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource for allocation, so that when the advertisement resource is inquired or allocated, the advertisement access record which meets the inquiry condition of the advertisement resource can be directly inquired from the advertisement access record file, the advertisement access record which is not allocated to the corresponding advertisement resource is inquired or allocated, directional splitting is not needed, and the operation is more convenient and rapid.
The advertisement resource processing method of the embodiment of the invention receives an advertisement resource processing request; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record. Because each advertisement access record in the advertisement access record file corresponds to one-time historical advertisement access and one advertisement resource for distribution, the advertisement resource for distribution can be quickly distributed by inquiring the advertisement access record, the operation is simple and convenient, and the efficiency of distributing the advertisement resource is improved.
Referring to fig. 3, fig. 3 is a flowchart of an advertisement resource processing method according to an embodiment of the present invention. As shown in fig. 3, the advertisement resource processing method provided by the embodiment of the present invention includes the following steps:
In this embodiment, the advertisement resource is a resource that can be used for advertisement display, and specifically, one advertisement resource may be used for advertisement display at a time. The advertisement resource query request is for querying advertisement resources available for allocation. Specifically, in the process of placing the advertisement list, the advertiser generally needs to query the amount of available advertisement resources for allocation, for example, the amount of available advertisement traffic (also referred to as the advertisement exposure), so as to determine the amount of advertisement resources to be requested based on the amount of available advertisement resources for allocation, wherein the advertisement list is an order for advertisement placement.
This step is the same as step 202 described above and will not be described herein again.
This step is the same as step 203 described above, and will not be described herein again.
In this embodiment, the number of the queried advertisement access records may be counted as the first number.
In this embodiment, the server 02 may execute the above steps 301 to 305 to determine the number of advertisement resources available for allocation, and output the number of advertisement resources available for allocation to the client 01.
Optionally, when the advertisement access record file is a file generated according to the non-sampled historical advertisement accesses, the first number of the inquired advertisement access records may be directly determined as the number of the advertisement resources available for allocation.
Optionally, the advertisement access recording file is a file generated according to historical advertisement access sampled according to a preset sampling rate, and the outputting of the number of advertisement resources available for allocation determined according to the first number includes: dividing the first number by the preset sampling rate to obtain a second number; outputting the second quantity as the quantity of the advertising resources available for allocation.
Since the number of historical advertisement visits is usually large, in order to reduce the data processing amount, the historical advertisement visits may be sampled according to a preset sampling rate, and an advertisement visit record file may be generated based on the sampled historical advertisement visits and stored in the server 02.
In this embodiment, when the advertisement access record file is a file generated according to historical advertisement access sampled according to a preset sampling rate, and when the first number of the queried advertisement access records is obtained, the first number needs to be divided by the preset sampling rate to determine the number of the advertisement resources available for allocation.
For example, if the preset sampling rate is 0.5 and the number of queried advertisement access records is 5000, the number of available advertisement resources to be allocated is 5000 × 2, that is, the number of available advertisement resources to be allocated is 10000.
The embodiment generates the advertisement access record file based on the sampled historical advertisement access, and can reduce the data query amount, thereby improving the query efficiency.
The advertisement resource processing method of the embodiment of the invention receives the advertisement resource query request; analyzing the advertisement resource query request to obtain an advertisement resource query condition corresponding to the advertisement resource query request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; determining a first number of queried ad access records; and outputting the quantity of the advertisement resources available for allocation determined according to the first quantity. The embodiment of the invention can directly determine the quantity of the advertisement resources which can be distributed and output the quantity of the advertisement access records which are in line with the advertisement resource query condition and the corresponding advertisement resources are not distributed from the advertisement access record file through counting, and has convenient and fast operation and higher efficiency.
Referring to fig. 4, fig. 4 is a flowchart of an advertisement resource processing method according to an embodiment of the present invention. As shown in fig. 4, the advertisement resource processing method provided by the embodiment of the present invention includes the following steps:
In this embodiment, the advertisement resource is a resource that can be used for advertisement display, and specifically, one advertisement resource may be used for advertisement display at a time. The advertisement resource allocation request is used for allocating advertisement resources, such as advertisement traffic, for the advertisement to be delivered. Specifically, the advertisement resource allocation request includes the number of the advertisement resources to be requested, that is, the third number.
Generally, when an advertiser places an advertisement list, the client 01 may select the amount of advertisement resources required to be requested, so that the server 02 may allocate the advertisement resources according to the amount of advertisement resources required to be requested by the advertiser.
This step is the same as step 202 described above and will not be described herein again.
This step is the same as step 203 described above, and will not be described herein again.
A first number of queried ad access records is determined, step 404.
In this embodiment, when the advertisement access record file is a file generated according to the non-sampled historical advertisement accesses, the first number of the inquired advertisement access records may be directly determined as the number of the advertisement resources that can be allocated, that is, the fourth number. When the advertisement access record file is a file generated according to historical advertisement access sampled according to a preset sampling rate, when the first number of the inquired advertisement access records is obtained, the number of the advertisement resources which can be allocated is determined by dividing the first number by the preset sampling rate.
And 406, distributing advertisement resources according to the fourth quantity.
In this embodiment, when the advertisement access record file is a file generated according to the non-sampled historical advertisement access, a third amount of advertisement resources may be allocated to the advertisement to be delivered of the current advertiser from a fourth amount of advertisement resources available for allocation. When the advertisement access record file is a file generated according to historical advertisement access after sampling according to the preset sampling rate, the product of the third quantity and the sampling rate can be calculated as the sixth quantity, and the advertisement resources corresponding to the sixth quantity of the inquired advertisement access records in the first quantity of the inquired advertisement access records are determined to be distributed to the advertisement to be released of the current advertiser.
For example, if the preset sampling rate is 0.5, the number of the advertisement resources to be requested is 4000, and the number of the queried advertisement access records is 5000, the number of the advertisement resources available for allocation is 5000 × 2, and it is determined that the advertisement resources corresponding to 4000 × 0.5 advertisement access records in the 5000 queried advertisement access records are allocated to the advertisement to be delivered of the current advertiser.
Optionally, the allocating advertisement resources according to the fourth quantity includes: calculating the ratio of the third quantity to the fourth quantity as a locking probability; and distributing advertisement resources according to the locking probability.
In this embodiment, since the advertisement is usually delivered according to a certain probability when being delivered online, when allocating advertisement resources for the advertisement, a ratio of the third quantity to the fourth quantity may be calculated as a locking probability, and advertisement resource allocation is performed according to the locking probability. For example, each inquired advertisement access record is traversed, whether the advertisement access record is selected or not is determined according to the locking probability, and the advertisement resource corresponding to the selected advertisement access record is determined to be distributed to the current advertiser to be advertised. The embodiment allocates the advertisement resources according to the locking probability, so that the rationality of the allocation of the whole advertisement resources can be improved, and the utilization rate of the whole advertisement resources can be improved.
In this embodiment, the advertisement resources corresponding to the fifth number of advertisement access records in the queried advertisement access records are identified as allocated, for example, an allocated identifier may be added to the fifth number of advertisement access records in the queried advertisement access records to indicate that the advertisement resources corresponding to the fifth number of advertisement access records in the queried advertisement access records are occupied, so as to avoid reallocation of the allocated advertisement resources to subsequent demanders.
It should be noted that, this embodiment may set different allocated identifiers to advertisement resources allocated to different advertisements, for example, different advertisement IDs may be used as the allocated identifiers of the advertisement resources allocated to different advertisements.
In practice, some advertisers need to cancel the advertisement bill after the advertisement bill is placed, or cancel the advertisement placement for a part of the time before the end of the advertisement placement time, for example, the advertisement placement time scheduled by the advertiser is 15 days, and after 10 days of advertisement placement, the advertiser can cancel the advertisement placement for the remaining 5 days.
Optionally, the advertisement resource processing method further includes: and when an unlocking request is received, clearing the distributed identification of the advertisement access record corresponding to the advertisement in the unlocking request.
In this embodiment, the advertiser who has placed the advertisement slip may send an unlocking request through the client 01 to cancel the advertisement slip or the advertisement placement in a part of time in the advertisement slip. Specifically, the unlocking request may include advertisement information, for example, an advertisement ID, so that all advertisement access records identified as allocated in the advertisement access record file may be traversed, the advertisement access records identified as allocated and corresponding to the advertisement in the unlocking request may be obtained, and the allocated identifiers of the advertisement access records may be cleared, so that the advertisement resources corresponding to the advertisement access records cleared of the allocated identifiers may be reallocated, and the utilization rate of the advertisement resources may be improved.
Optionally, the advertisement access record in the advertisement access record file corresponds to historical N days of advertisement access, the query time period of the advertisement resource available for allocation corresponds to the future N days, the historical N days and the future N days are in one-to-one correspondence, where N is a positive integer.
In this embodiment, the advertisement resources available for allocation for the next N days are simulated by historical N-day advertisement access. Alternatively, N may be 28. For example, advertising resources available for allocation from month 1 to month 29 may be modeled by advertising access data from month 1 to month 1, 28. The advertisement access data of month 1 can simulate the advertisement resource available for distribution of month 1 and month 29, the advertisement access data of month 1 and month 2 can simulate the advertisement resource available for distribution of month 1 and month 30, and so on, thereby supporting the inquiry of the advertisement resource available for distribution in the future 28 days, namely the inquiry of the advertisement resource available for distribution of month 1 to month 2 and 25.
Specifically, after the target time period in the advertisement resource query condition is obtained, each date in the target time period may be processed according to a predetermined algorithm to obtain a corresponding historical access date. For example, the target time period is 2 month 5 to 2 month 10, the corresponding date 28 days before each of the dates 2 month 5 to 2 month 10, that is, 1 month 8 to 1 month 13, can be calculated, so that the advertisement access record with the access time of 1 month 8 to 1 month 13 can be inquired.
The advertisement resource processing method of the embodiment of the invention receives the third quantity of advertisement resource allocation requests carrying the advertisement resources to be requested; analyzing the advertisement resource allocation request to obtain an advertisement resource query condition corresponding to the advertisement resource allocation request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; determining a first number of queried ad access records; determining a fourth quantity of advertising resources available for allocation based on the first quantity; distributing advertisement resources according to the fourth quantity; and identifying the advertisement resources corresponding to a fifth quantity of the inquired advertisement access records as allocated, wherein the ratio of the third quantity to the fourth quantity is equal to the ratio of the fifth quantity to the first quantity. The embodiment of the invention can directly inquire the advertisement access record which accords with the advertisement resource inquiry condition and is not allocated with the corresponding advertisement resource from the advertisement access record file, and allocate the advertisement resource according to the inquired advertisement access record, thereby having convenient and fast operation and higher efficiency.
Specifically, the embodiment of the present invention may sample the advertisement access log from the user dimension based on the OLAP search engine, that is, record all advertisement accesses of the same user respectively. By using the sampled advertisement access logs, the advertisement access ID is used as a row ID, the user characteristic information is used as the content of each column in the row, an index is built for the column structure, the index is loaded into an OLAP engine, and the engine can provide retrieval service to the outside. The present embodiment is described below with reference to fig. 5:
referring to fig. 5, the advertisement resource processing system of the present embodiment includes: aggregation server 021, a plurality of distributed retrieval servers 022, and index server 023.
Specifically, the aggregation server 021 is connected to each of the plurality of search servers 022 to aggregate the search service results of the plurality of search servers. In addition, the aggregation server 021 can also communicate with the client, for example, receive an advertisement resource processing request sent by the client, send the inquired amount of advertisement resources available for allocation to the client, and the like. Index server 023 is configured to generate a plurality of index shards from historical ad accesses and output the index shards to search server 022. Each of the plurality of distributed retrieval servers 022 may load a plurality of index shards. The retrieval server 022 is responsible for responding to the retrieval request initiated by the aggregation server 021 and then calls the corresponding program module to complete the response task, and the retrieval servers can be completely independent and have no mutual communication.
Specifically, the advertisement resource processing method of this embodiment simulates the advertisement access data of the future N days through the advertisement access data in the past N days of logs, so as to be used for advertisement resource query and advertisement resource allocation. Wherein N is a positive integer, and optionally, N is 28.
Specifically, each of the search servers 022 in this embodiment includes the following program modules:
the advertisement resource query module: the method and the device are used for directly searching lines (one line is an advertisement access record and corresponds to an advertisement resource, namely exposure) meeting the query condition of the advertisement resource through the OLAP engine for each advertisement resource query request, and judging whether the advertisement resource corresponding to the advertisement access record is allocated or not according to whether the allocated identifier exists or not. And counting the number of the unallocated advertisement access records of the corresponding advertisement resources, dividing the number by the sampling rate to obtain the number of the allocable advertisement resources, and returning the number of the allocable advertisement resources to the client.
The advertisement resource allocation module: the method includes the steps that for each advertisement resource allocation request, the number s of available allocated advertisement resources and the number d of advertisement resources to be requested by a user are combined, the obtained locking probability p is d/s, rows which are in accordance with advertisement resource query conditions and are not allocated are retrieved through an OLAP engine again, each row is traversed, whether the row is selected or not is determined according to the locking probability p, if the row is selected, the advertisement resource corresponding to the advertisement access record is identified as the advertisement locking in the request, and namely the advertisement resource corresponding to the advertisement access record is identified to be allocated.
An unlocking module: and the advertisement access record clearing module is used for directly traversing the advertisement access record identified as the distributed advertisement access record and clearing the identification of the advertisement access record corresponding to the advertisement resource locked by the advertisement in the unlocking request when the unlocking request is received.
In this embodiment, to implement the rolling update of the index, the index server 023 may implement the retrieval service and the index update as shown in fig. 6 and fig. 7, where fig. 6 and fig. 7 both take 28 days as an example for description:
referring to fig. 6, if the current date is month 1 and 29, the advertisement access data from month 1 to month 1 and 28 can simulate the advertisement resources from month 1 to month 2 and 29 to 25, respectively. For example, ad access data for month 1 is used to simulate an ad resource for month 1, 29, available for allocation, ad access data for month 1, 2 is used to simulate an ad resource for month 1, 30, available for allocation, and so on. Referring to fig. 7, after month 1 and 29 are finished, that is, when the current date is updated to month 1 and 30, the advertisement access data of the historical 28 days can be updated to be the advertisement access data from month 1 and 2 to month 1 and 29, and the advertisement resources available for allocation from month 1 and 30 to month 2 and 26 are simulated through the advertisement access data from month 1 and 2 to month 29, respectively. In particular, ad access data for month 1 29 may be modeled with ad resources available for allocation for month 2 26.
In the advertisement resource processing method of this embodiment, the advertisement access log is sampled from the user dimension, the advertisement access ID is used as the row ID of the sampled advertisement access log, the user characteristic information is used as the content of each column in the row, an index is established for such a column structure, and the index is loaded into the OLAP search engine. The advertisement resource processing method of the embodiment is accurate to each advertisement access, so that frequency control can be performed, the time for inquiring the advertisement resources or distributing the advertisement resources is greatly shortened, and in addition, the guarantee rate of the advertisement bill can be improved.
Referring to fig. 8, fig. 8 is a structural diagram of an advertisement resource processing apparatus provided in the present invention, as shown in fig. 8, an advertisement resource processing apparatus 800 includes a receiving module 801, a parsing module 802, an inquiring module 803, and a processing module 804, where:
a receiving module 801, configured to receive an advertisement resource processing request.
The parsing module 802 is configured to parse the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request.
The query module 803 is configured to query, from the advertisement access record file, an advertisement access record that meets the advertisement resource query condition and to which the corresponding advertisement resource is not allocated; wherein each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation.
And the processing module 804 is configured to perform response processing according to the queried advertisement access record.
Optionally, the advertisement resource processing request is an advertisement resource query request, referring to fig. 9, where the processing module 804 includes: a first determining unit 8041, configured to determine a first number of the queried advertisement access records; an output unit 8042, configured to output the quantity of advertisement resources available for allocation determined according to the first quantity.
Optionally, the advertisement access record file is a file generated according to historical advertisement accesses sampled according to a preset sampling rate, and the output unit 8042 is configured to: dividing the first number by the preset sampling rate to obtain a second number; outputting the second quantity as the quantity of the advertising resources available for allocation.
Optionally, the advertisement resource processing request is an advertisement resource allocation request carrying a third quantity of advertisement resources to be requested, referring to fig. 10, where the processing module 804 includes: a second determining unit 8043, configured to determine the first number of the queried advertisement access records; a third determining unit 8044, configured to determine a fourth amount of advertisement resources available for allocation according to the first amount; an allocating unit 8045, configured to allocate advertisement resources according to the fourth quantity; an identifying unit 8046, configured to identify that an advertisement resource corresponding to a fifth number of advertisement access records in the queried advertisement access records is already allocated, where a ratio of the third number to the fourth number is equal to a ratio of the fifth number to the first number.
Optionally, the distribution unit 8045 is configured to: calculating the ratio of the third quantity to the fourth quantity as a locking probability; and distributing advertisement resources according to the locking probability.
Optionally, referring to fig. 11, the advertisement resource processing apparatus 800 further includes: the unlocking module 805 is configured to, when an unlocking request is received, clear the allocated identifier of the advertisement access record corresponding to the advertisement in the unlocking request.
Optionally, each advertisement access record in the advertisement access record file includes access time, user characteristic information and advertisement space information, and the advertisement resource query condition includes targeting of a target advertisement, target advertisement space information and a target time period.
Optionally, the advertisement access record in the advertisement access record file corresponds to historical N days of advertisement access, the query time period of the advertisement resource available for allocation corresponds to the future N days, the historical N days and the future N days are in one-to-one correspondence, where N is a positive integer.
The advertisement resource processing apparatus 800 can implement each process implemented by the method embodiments of fig. 2 to fig. 4, and is not described herein again to avoid repetition.
The advertisement resource processing apparatus 800 according to the embodiment of the present invention receives an advertisement resource processing request through the receiving module 801; the analysis module 802 analyzes the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; the query module 803 queries the advertisement access record which meets the advertisement resource query condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; the processing module 804 performs response processing according to the inquired advertisement access record. Because each advertisement access record in the advertisement access record file corresponds to one-time historical advertisement access and one advertisement resource for distribution, the advertisement resource for distribution can be quickly distributed by inquiring the advertisement access record, the operation is simple and convenient, and the efficiency of distributing the advertisement resource is improved.
Referring to fig. 12, fig. 12 is a structural diagram of an electronic device provided in the implementation of the present invention, and as shown in fig. 12, the electronic device 1200 includes: at least one processor 1201, memory 1202, at least one network interface 1204, and a user interface 1203. The various components in the electronic device 1200 are coupled together by a bus system 1205. It is understood that bus system 1205 is used to enable connected communication between these components. Bus system 1205 includes, in addition to a data bus, a power bus, a control bus, and a status signal bus. But for clarity of illustration the various buses are labeled as bus system 1205 in figure 12.
The user interface 1203 may include, among other things, a display, a keyboard, or a pointing device (e.g., a mouse, trackball, touch pad, or touch screen, among others.
It is to be understood that the memory 1202 in embodiments of the present invention may be either volatile memory or nonvolatile memory, or may include both volatile and nonvolatile memory. The non-volatile Memory may be a Read-Only Memory (ROM), a Programmable ROM (PROM), an Erasable PROM (EPROM), an Electrically Erasable PROM (EEPROM), or a flash Memory. Volatile Memory can be Random Access Memory (RAM), which acts as external cache Memory. By way of illustration and not limitation, many forms of RAM are available, such as Static random access memory (Static RAM, SRAM), Dynamic Random Access Memory (DRAM), Synchronous Dynamic random access memory (Synchronous DRAM, SDRAM), Double Data Rate Synchronous Dynamic random access memory (ddr Data Rate SDRAM, ddr SDRAM), Enhanced Synchronous SDRAM (ESDRAM), Synchlink DRAM (SLDRAM), and Direct Rambus RAM (DRRAM). The memory 1202 of the systems and methods described herein is intended to comprise, without being limited to, these and any other suitable types of memory.
In some embodiments, memory 1202 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof: an operating system 12021 and application programs 12022.
The operating system 12021 includes various system programs, such as a framework layer, a core library layer, a driver layer, and the like, and is used for implementing various basic services and processing hardware-based tasks. The application 12022 contains various applications such as a Media Player (Media Player), a Browser (Browser), and the like, and is used to implement various application services. A program implementing a method according to an embodiment of the present invention may be included in the application 12022.
In the embodiment of the present invention, by calling a program or an instruction stored in the memory 1202, specifically, a program or an instruction stored in the application program 12022, the processor 1201 is configured to: receiving an advertisement resource processing request; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record.
The method disclosed by the embodiment of the invention can be applied to the processor 1201 or implemented by the processor 1201. The processor 1201 may be an integrated circuit chip having signal processing capabilities. In implementation, the steps of the above method may be implemented by integrated logic circuits of hardware or instructions in the form of software in the processor 1201. The Processor 1201 may be a general-purpose Processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, or discrete hardware components. The various methods, steps and logic blocks disclosed in the embodiments of the present invention may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present invention may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in the memory 1202, and the processor 1201 reads information in the memory 1202 and completes the steps of the above method in combination with hardware thereof.
It is to be understood that the embodiments described herein may be implemented in hardware, software, firmware, middleware, microcode, or any combination thereof. For a hardware implementation, the Processing units may be implemented within one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), general purpose processors, controllers, micro-controllers, microprocessors, other electronic units configured to perform the functions described herein, or a combination thereof.
For a software implementation, the techniques described herein may be implemented with modules (e.g., procedures, functions, and so on) that perform the functions described herein. The software codes may be stored in a memory and executed by a processor. The memory may be implemented within the processor or external to the processor.
Optionally, the advertisement resource processing request is an advertisement resource query request, and the processor 1201 executes response processing according to the queried advertisement access record, including: determining a first number of queried ad access records; and outputting the quantity of the advertisement resources available for allocation determined according to the first quantity.
Optionally, the advertisement access record file is a file generated according to historical advertisement access sampled according to a preset sampling rate, and the processor 1201 executes the output of the number of available advertisement resources determined according to the first number, where the number of available advertisement resources is determined according to the first number, and includes: dividing the first number by the preset sampling rate to obtain a second number; outputting the second quantity as the quantity of the advertising resources available for allocation.
Optionally, the advertisement resource processing request is a third quantity of advertisement resource allocation requests carrying advertisement resources to be requested, and the processor 1201 executes the response processing according to the queried advertisement access record, including: determining a first number of queried ad access records; determining a fourth quantity of advertising resources available for allocation based on the first quantity; distributing advertisement resources according to the fourth quantity; and identifying the advertisement resources corresponding to a fifth quantity of the inquired advertisement access records as allocated, wherein the ratio of the third quantity to the fourth quantity is equal to the ratio of the fifth quantity to the first quantity.
Optionally, the processor 1201 performs the allocating of the advertisement resource according to the fourth quantity, including: calculating the ratio of the third quantity to the fourth quantity as a locking probability; and distributing advertisement resources according to the locking probability.
Optionally, the processor 1201 is further configured to: and when an unlocking request is received, clearing the distributed identification of the advertisement access record corresponding to the advertisement in the unlocking request.
Optionally, each advertisement access record in the advertisement access record file includes access time, user characteristic information and advertisement space information, and the advertisement resource query condition includes targeting of a target advertisement, target advertisement space information and a target time period.
Optionally, the advertisement access record in the advertisement access record file corresponds to historical N days of advertisement access, the query time period of the advertisement resource available for allocation corresponds to the future N days, the historical N days and the future N days are in one-to-one correspondence, where N is a positive integer.
The electronic device 1200 of the embodiment of the present invention receives an advertisement resource processing request; analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request; inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file; each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for allocation; and performing response processing according to the inquired advertisement access record. Because each advertisement access record in the advertisement access record file corresponds to one-time historical advertisement access and one advertisement resource for distribution, the advertisement resource for distribution can be quickly distributed by inquiring the advertisement access record, the operation is simple and convenient, and the efficiency of distributing the advertisement resource is improved.
An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the advertisement resource processing method in any of the above method embodiments.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment of the present invention.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (11)
1. An advertisement resource processing method, comprising:
receiving an advertisement resource processing request, wherein the advertisement resource processing request comprises an advertisement resource query request;
analyzing the advertisement resource processing request to obtain an advertisement resource query condition corresponding to the advertisement resource processing request;
inquiring an advertisement access record which accords with the advertisement resource inquiry condition and to which the corresponding advertisement resource is not allocated from the advertisement access record file;
the advertisement access record file is a file generated according to historical advertisement access sampled according to a preset sampling rate, and each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for distribution;
determining a first number of queried ad access records, dividing the first number by the preset sampling rate, and outputting a resulting second number as the number of ad resources available for allocation.
2. The method of claim 1, wherein the advertisement resource processing request is an advertisement resource allocation request carrying a third amount of advertisement resources to be requested, and the method further comprises:
determining a first number of queried ad access records;
determining a fourth quantity of advertising resources available for allocation based on the first quantity;
distributing advertisement resources according to the fourth quantity;
and identifying the advertisement resources corresponding to a fifth quantity of the inquired advertisement access records as allocated, wherein the ratio of the third quantity to the fourth quantity is equal to the ratio of the fifth quantity to the first quantity.
3. The method of claim 2, wherein said allocating advertisement resources according to said fourth amount comprises:
calculating the ratio of the third quantity to the fourth quantity as a locking probability;
and distributing advertisement resources according to the locking probability.
4. The method of claim 2, further comprising:
and when an unlocking request is received, clearing the distributed identification of the advertisement access record corresponding to the advertisement in the unlocking request.
5. The method of any one of claims 1 to 4, wherein each advertisement access record in the advertisement access record file comprises access time, user characteristic information and advertisement slot information, and the advertisement resource query condition comprises targeting of a targeted advertisement, targeted advertisement slot information and a targeted time period.
6. The method of claim 5, wherein the ad access record in the ad access record file corresponds to historical N days of ad access, wherein the query time period for the allocated ad resource corresponds to N future days, wherein the historical N days are in one-to-one correspondence with the N future days, and wherein N is a positive integer.
7. An advertisement resource processing apparatus, comprising:
the system comprises a receiving module, a processing module and a processing module, wherein the receiving module is used for receiving an advertisement resource processing request, and the advertisement resource processing request comprises an advertisement resource query request;
the analysis module is used for analyzing the advertisement resource processing request and acquiring an advertisement resource query condition corresponding to the advertisement resource processing request;
the query module is used for querying advertisement access records which accord with the advertisement resource query conditions and to which the corresponding advertisement resources are not distributed from the advertisement access record file; the advertisement access record file is a file generated according to historical advertisement access sampled according to a preset sampling rate, and each advertisement access record in the advertisement access record file corresponds to one historical advertisement access and one advertisement resource available for distribution;
and the processing module is used for determining a first quantity of the inquired advertisement access records, dividing the first quantity by the preset sampling rate and outputting an obtained second quantity as the quantity of the advertisement resources available for distribution.
8. The apparatus of claim 7, wherein the advertisement resource processing request is an advertisement resource allocation request carrying a third amount of advertisement resources to be requested, and the processing module further comprises:
a second determining unit, configured to determine a first number of the queried advertisement access records;
a third determining unit, configured to determine a fourth amount of advertisement resources available for allocation according to the first amount;
the distribution unit is used for distributing the advertisement resources according to the fourth quantity;
and the identification unit is used for identifying that the advertisement resources corresponding to the fifth quantity of the inquired advertisement access records are allocated, wherein the ratio of the third quantity to the fourth quantity is equal to the ratio of the fifth quantity to the first quantity.
9. The apparatus of claim 8, wherein the allocation unit is configured to:
calculating the ratio of the third quantity to the fourth quantity as a locking probability;
and distributing advertisement resources according to the locking probability.
10. An electronic device, comprising:
one or more processors;
a memory; and
one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, wherein the programs, when executed, implement the steps in the advertisement resource processing method of any of claims 1-6.
11. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps in the advertisement resource processing method according to any one of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710459742.4A CN109150757B (en) | 2017-06-16 | 2017-06-16 | Advertisement resource processing method and device and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710459742.4A CN109150757B (en) | 2017-06-16 | 2017-06-16 | Advertisement resource processing method and device and electronic equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109150757A CN109150757A (en) | 2019-01-04 |
| CN109150757B true CN109150757B (en) | 2021-06-11 |
Family
ID=64830716
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710459742.4A Active CN109150757B (en) | 2017-06-16 | 2017-06-16 | Advertisement resource processing method and device and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109150757B (en) |
Families Citing this family (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111667323B (en) * | 2020-06-30 | 2023-07-11 | 成都新潮传媒集团有限公司 | Advertisement point position allowance scheduling method and device and computer equipment |
| CN112668902B (en) * | 2020-12-31 | 2024-02-06 | 上海众源网络有限公司 | Resource allocation method and device, electronic equipment and storage medium |
| CN113743975A (en) * | 2021-01-29 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Advertisement effect processing method and device |
| CN113934468A (en) * | 2021-09-28 | 2022-01-14 | 青岛海尔科技有限公司 | Application program starting method and device, storage medium and electronic device |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101365153A (en) * | 2007-08-08 | 2009-02-11 | 上海亿动信息技术有限公司 | Method and system distributing mobile phone advertisement publishing information according to time period |
| CN101573726A (en) * | 2006-12-28 | 2009-11-04 | 夏普株式会社 | Advertisement distribution system, advertisement distribution server, advertisement distribution method, program, and recording medium |
| CN102609862A (en) * | 2012-02-02 | 2012-07-25 | 北京亿赞普网络技术有限公司 | Method and device for acquiring advertisement delivery parameters |
| CN102693496A (en) * | 2012-05-04 | 2012-09-26 | 亿赞普(北京)科技有限公司 | On-line advertisement serving method and on-line advertisement serving device |
| CN106447401A (en) * | 2016-10-13 | 2017-02-22 | 上海拓畅信息技术有限公司 | Smart aggregation advertisement platform and advertisement display method |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| FI19992230A (en) * | 1999-10-15 | 2001-04-16 | James Casserly | Notification delivery mechanism |
-
2017
- 2017-06-16 CN CN201710459742.4A patent/CN109150757B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1877582A (en) * | 2006-07-12 | 2006-12-13 | 百度在线网络技术（北京）有限公司 | Advertisement information retrieval system and method therefor |
| CN101573726A (en) * | 2006-12-28 | 2009-11-04 | 夏普株式会社 | Advertisement distribution system, advertisement distribution server, advertisement distribution method, program, and recording medium |
| CN101365153A (en) * | 2007-08-08 | 2009-02-11 | 上海亿动信息技术有限公司 | Method and system distributing mobile phone advertisement publishing information according to time period |
| CN102609862A (en) * | 2012-02-02 | 2012-07-25 | 北京亿赞普网络技术有限公司 | Method and device for acquiring advertisement delivery parameters |
| CN102693496A (en) * | 2012-05-04 | 2012-09-26 | 亿赞普(北京)科技有限公司 | On-line advertisement serving method and on-line advertisement serving device |
| CN106447401A (en) * | 2016-10-13 | 2017-02-22 | 上海拓畅信息技术有限公司 | Smart aggregation advertisement platform and advertisement display method |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109150757A (en) | 2019-01-04 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| JP6547024B2 (en) | Dynamic phone number assignment | |
| CN109150757B (en) | Advertisement resource processing method and device and electronic equipment | |
| CN108733706B (en) | Method and device for generating heat information | |
| KR102154626B1 (en) | System for managing rent space | |
| US20140128104A1 (en) | Method and Apparatus for Probabilistic User Location | |
| US20150088612A1 (en) | Method for Analyzing Website Visitors Using Anonymized Behavioral Prediction Models | |
| JP2017534113A (en) | Method and apparatus for controlling data permissions | |
| US20150310050A1 (en) | Managing a table of a database | |
| CN112101994A (en) | Member rights management method, member rights management device, computer equipment and readable storage medium | |
| CN110019367B (en) | Method and device for counting data characteristics | |
| US20190095536A1 (en) | Method and device for content recommendation and computer readable storage medium | |
| CN109284321A (en) | Data load method, calculates equipment and computer readable storage medium at device | |
| CN108256718A (en) | Declaration form service role distribution method, device, computer equipment and storage device | |
| EP2704031A1 (en) | Improved schema mapping based on data views and database tables | |
| US20150302473A1 (en) | Information processing system and information processing method | |
| US20180167446A1 (en) | Response latency reduction in fixed allocation content selection infrastructure | |
| EP3776432A1 (en) | Processor systems to estimate audience sizes and impression counts for different frequency intervals | |
| CN111861296A (en) | Piece collecting task allocation method and device, piece collecting system, equipment and medium | |
| CN108154024A (en) | A kind of data retrieval method, device and electronic equipment | |
| CN113900907A (en) | Mapping construction method and system | |
| CN112346951A (en) | Service testing method and device | |
| CN111767481B (en) | Access processing method, device, equipment and storage medium | |
| KR102192580B1 (en) | Apparatus and method for providing advertisements | |
| CN110914854B (en) | Joint transmission promise simulation | |
| CN114860806A (en) | Data query method and device of block chain, computer equipment and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |