CN109121090B - Shop electronic fence establishing method and device - Google Patents
Shop electronic fence establishing method and device Download PDFInfo
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- CN109121090B CN109121090B CN201811010115.3A CN201811010115A CN109121090B CN 109121090 B CN109121090 B CN 109121090B CN 201811010115 A CN201811010115 A CN 201811010115A CN 109121090 B CN109121090 B CN 109121090B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04B—TRANSMISSION
- H04B17/00—Monitoring; Testing
- H04B17/30—Monitoring; Testing of propagation channels
- H04B17/309—Measuring or estimating channel quality parameters
- H04B17/318—Received signal strength
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management
Abstract
The invention discloses a shop electronic fence establishing method and device, wherein the method comprises the following steps: acquiring a plurality of images including a shop boundary, and constructing to obtain a shop electronic plan according to the plurality of images; receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary; and combining the wireless signal intensity of the preset position of the shop boundary with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence. Based on the fact that the signal attenuation and jumping are obvious after the wireless signals penetrate through the wall, the wireless signal strength received by the shop boundary position is obtained by the aid of the preset Bluetooth signal generator arranged in the shop, so that the inner and outer boundaries of the shop are accurately defined, and the actual shop boundary position is conveniently and accurately established. Meanwhile, the constructed shop electronic plane graph is combined with the wireless signal strength of the shop boundary to obtain an accurate shop electronic fence.
Description
Technical Field
The invention relates to the field of software, in particular to a shop electronic fence establishing method and device.
Background
O2O (Online To Offline) perfectly connects the internet with an actual store, and thus, the internet can be landed, and users can enjoy Online services while enjoying a premium price. O2O provides users with the advantages of low-price consumption, convenient consumption mode, timely acquisition of discount information and the like, and attracts a large number of users. After the user arrives at the store, the targeted and accurate marketing is carried out on the user, and the viscosity of the user to the store can be improved.
In the prior art, when a user arrives at a store, the position of the user is identified, and the position of the user is compared with the geographical position of the store to determine whether the position of the user is inside the store. When identifying the position of the user, methods such as GPS, wifi, ibeacon signals are generally used, and these methods have the following problems:
1. when through wifi discernment, require to be connected with user equipment, it is more limited. And user equipment systems such as android and IOS systems enhance the protection of user privacy, so that the real mac address of the user equipment cannot be obtained under the condition of non-wifi connection, and accurate identification cannot be achieved.
The wifi power is large, a strong wall penetrating effect is achieved, when a user is in a mall or mall with dense shops, the wifi misjudgment rate is high, and the wifi is easily identified as a wrong shop.
3. The error rate of positioning the user through the GPS data is relatively high, and indoor accurate positioning cannot be achieved due to environmental limitation.
4. The existing ibeacon signal is used for immediately sending out marketing action after the signal is detected, and no operations such as detection, determination and the like are carried out on the signal, so that marketing confusion is caused.
In view of the above, in order to accurately identify a user from a store, it is necessary to construct an electronic fence of the store from a spatial position of the store itself, so as to more accurately identify the user from the store by using the electronic fence of the store.
Disclosure of Invention
In view of the above, the present invention is proposed to provide a store electronic fence establishment method and apparatus that overcomes or at least partially solves the above-mentioned problems.
According to one aspect of the invention, a shop electronic fence establishing method is provided, which comprises the following steps:
acquiring a plurality of images including a shop boundary, and constructing to obtain a shop electronic plan according to the plurality of images;
receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary;
and combining the wireless signal intensity of the preset position of the shop boundary with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
Optionally, the step of combining the wireless signal strength of the preset position of the store boundary with the preset position of the store boundary corresponding to the electronic plan of the store to obtain the store electronic fence further includes:
calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the preset position of the shop boundary; wherein the distance is related to the wireless signal strength and/or a preset environment attenuation factor;
and combining the distance between the preset position of the shop boundary and the preset Bluetooth signal generator for playing the wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
Optionally, the step of calculating a distance between the preset position of the shop boundary and the preset bluetooth signal generator playing the wireless signal according to the wireless signal strength of the preset position of the shop boundary further comprises:
and calculating the distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal by using the following formula:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
Optionally, the method further comprises:
adding the basic information of the shop to an electronic fence of the shop; the shop basic information comprises shop geographic position information, shop ID and/or shop area information.
Optionally, the preset Bluetooth signal generator is arranged in the shop according to a preset rule; wherein, the preset rule comprises: the preset Bluetooth signal generator is arranged at a position where the straight-line distance between the preset Bluetooth signal generator and the preset position of the shop boundary is smaller than or equal to the preset straight-line distance, at the position of the preset straight-line distance at the corner of the shop boundary, and/or in a shop compartment.
Optionally, the bluetooth signal generator is preset to be a merchant cash register device.
Optionally, the shop ID is carried by the wireless signal played by the preset bluetooth signal generator.
According to another aspect of the invention, a method for realizing user positioning based on a shop electronic fence is provided, which comprises the following steps:
receiving wireless signals played by one or more preset Bluetooth signal generators in a shop, and acquiring the wireless signal intensity of the current position of a user;
and determining whether the user is currently in the shop according to the wireless signal strength of the current position of the user and the shop electronic fence established by the shop electronic fence establishing method.
Optionally, determining whether the user is currently in the store according to the wireless signal strength of the current location of the user and the store electronic fence further comprises:
judging whether the wireless signal intensity of the current position of the user is greater than or equal to the wireless signal intensity of each preset position of the shop boundary in the shop electronic fence;
and if so, determining that the user is currently in the shop.
Optionally, determining whether the user is currently in the store according to the wireless signal strength of the current location of the user and the store electronic fence further comprises:
calculating the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the current position of the user;
judging whether the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal is larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator playing the wireless signal;
and if so, determining that the user is currently in the shop.
According to still another aspect of the present invention, there is provided a store electronic fence establishing apparatus, including:
the building module is suitable for obtaining a plurality of images containing the shop boundary and building an electronic shop plan according to the plurality of images;
the recording module is suitable for receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary and recording the wireless signal strength of the preset positions of the shop boundary;
and the combination module is suitable for combining the wireless signal intensity of the preset position of the shop boundary with the preset position of the shop boundary corresponding to the electronic plan of the shop to obtain the shop electronic fence.
Optionally, the combination module is further adapted to:
calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the preset position of the shop boundary; wherein the distance is related to the wireless signal strength and/or a preset environment attenuation factor;
and combining the distance between the preset position of the shop boundary and the preset Bluetooth signal generator for playing the wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
Optionally, the combination module is further adapted to:
and calculating the distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal by using the following formula:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
Optionally, the apparatus further comprises:
the information adding module is suitable for adding the basic information of the shop to the shop electronic fence; the shop basic information comprises shop geographic position information, shop ID and/or shop area information.
Optionally, the preset Bluetooth signal generator is arranged in the shop according to a preset rule; wherein, the preset rule comprises: the preset Bluetooth signal generator is arranged at a position where the straight-line distance between the preset Bluetooth signal generator and the preset position of the shop boundary is smaller than or equal to the preset straight-line distance, at the position of the preset straight-line distance at the corner of the shop boundary, and/or in a shop compartment.
Optionally, the bluetooth signal generator is preset to be a merchant cash register device.
Optionally, the shop ID is carried by the wireless signal played by the preset bluetooth signal generator.
According to another aspect of the present invention, there is provided a device for implementing user location based on a store electronic fence, comprising:
the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module is suitable for receiving wireless signals played by one or more preset Bluetooth signal generators in a shop and acquiring the wireless signal intensity of the current position of a user;
and the determining module is suitable for determining whether the user is currently in the shop or not according to the wireless signal intensity of the current position of the user and the shop electronic fence established by the shop electronic fence establishing device.
Optionally, the determining module is further adapted to:
judging whether the wireless signal intensity of the current position of the user is greater than or equal to the wireless signal intensity of each preset position of the shop boundary in the shop electronic fence;
and if so, determining that the user is currently in the shop.
Optionally, the determining module is further adapted to:
calculating the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the current position of the user;
judging whether the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal is larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator playing the wireless signal;
and if so, determining that the user is currently in the shop.
According to still another aspect of the present invention, there is provided an electronic apparatus including: the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the shop electronic fence establishing method.
According to still another aspect of the present invention, a computer storage medium is provided, where at least one executable instruction is stored in the storage medium, and the executable instruction causes a processor to perform operations corresponding to the store electronic fence establishment method.
According to still another aspect of the present invention, there is provided an electronic apparatus including: the processor, the memory and the communication interface complete mutual communication through the communication bus;
the storage is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the method for realizing the user positioning based on the shop electronic fence.
According to another aspect of the present invention, there is provided a computer storage medium having at least one executable instruction stored therein, where the executable instruction causes a processor to perform operations corresponding to the method for implementing user location based on store electronic fences as described above.
According to the shop electronic fence establishing method and device provided by the invention, a plurality of images including shop boundaries are obtained, and a shop electronic plan is established according to the plurality of images; receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary; and combining the wireless signal intensity of the preset position of the shop boundary with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence. Based on the fact that the signal attenuation and jumping are obvious after the wireless signals penetrate through the wall, the wireless signal strength received by the shop boundary position is obtained by the aid of the preset Bluetooth signal generator arranged in the shop, so that the inner and outer boundaries of the shop are accurately defined, and the actual shop boundary position is conveniently and accurately established. Meanwhile, the constructed shop electronic plan is combined with the wireless signal strength of the shop boundary, and the obtained shop electronic fence comprises the plan of the building structure of the shop and the wireless signal strength received by each boundary of the shop. A shop model can be established by using the shop electronic fence, whether a user arrives at a shop or is in the shop or not is accurately judged, and marketing means such as in-shop marketing and the like are conveniently developed for the user by shop commodities.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 illustrates a flow diagram of a store electronic fence establishment method according to one embodiment of the present invention;
fig. 2a and 2b show schematic diagrams of the setup of a pre-set bluetooth signal generator in a store;
FIG. 3 illustrates a flow diagram of a store electronic fence establishment method according to another embodiment of the present invention;
FIG. 4 illustrates a flow diagram of a method for implementing user location based on store electronic fences, in accordance with one embodiment of the present invention;
FIG. 5 shows a functional block diagram of a store electronic fence establishment apparatus according to one embodiment of the present invention;
FIG. 6 is a block diagram of a connection structure of a store electronic fence creation apparatus and a store electronic fence based user positioning apparatus according to an embodiment of the present invention;
fig. 7 shows a schematic structural diagram of an electronic device according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
FIG. 1 illustrates a flow diagram of a store electronic fence establishment method, according to one embodiment of the invention. As shown in fig. 1, the method for establishing the electronic fence in the store specifically includes the following steps:
and step S101, acquiring a plurality of images including the shop boundary, and constructing and obtaining the shop electronic plan according to the plurality of images.
The method can acquire a plurality of images including each boundary of the shop and obtained from the actual shop field. The multiple images can be integrated by using, for example, an Augmented Reality (AR) technology to construct an electronic plan of the store. If the MagicPlan application program is used for directly capturing each boundary of the actual shop field, and the shop electronic plan is constructed according to various captured images. The shop electronic plane map is constructed based on the actual shop field by using the augmented reality technology, field measurement can be carried out without using a professional measuring tool, the shop electronic plane map is not influenced by the existing decoration of shops, soft and hard decoration such as tables and chairs (the table and chair decoration at the boundary of the shop does not need to be moved), drawing skills and the like are not needed, the shop electronic plane map can be constructed only through the shot images, and the shop electronic plane map is simple and convenient to operate and rapid in mapping. And the electronic shop plan constructed by the images acquired through the actual shop site is more based on the actual shop site, and better conforms to the actual shop site compared with design drawings such as the existing shop decoration drawing and house type drawing. Furthermore, when the actual place of the shop changes, a plurality of images containing the shop boundary can be obtained again, and a new shop electronic plan can be quickly and timely reconstructed.
And S102, receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary.
The preset Bluetooth signal generator is preset in a shop according to preset rules. Specifically, the preset rule includes: if the linear distance between the preset Bluetooth signal generator and the preset position of the shop boundary is smaller than or equal to the preset linear distance, the preset linear distance is related to the coverage range of the preset Bluetooth signal generator for playing the wireless signal. Suppose that the coverage area of a preset bluetooth signal generator for playing wireless signals is the range with the preset bluetooth signal generator as the center and the radius of 10m, and the preset linear distance can be set to be 8m for accurately receiving wireless signals and conveniently judging that users receive wireless signals outside shops. When the preset Bluetooth signal generator is arranged, a proper position can be selected so that the whole shop can be arranged in a range which can be covered by the preset Bluetooth signal generator when the wireless signal is played, namely, the straight line distance between the preset position of each boundary of the shop and the preset Bluetooth signal generator is smaller than or equal to the preset straight line distance; when the area of the shop is large, when the range which can be covered by one preset Bluetooth signal generator for playing the wireless signals cannot cover the preset position of the shop boundary, a plurality of preset Bluetooth signal generators can be arranged. If in the range department of every 8m apart from a bluetooth signal generator of predetermineeing, increase again and set up a bluetooth signal generator of predetermineeing, analogize in proper order, 16m, 24m, 32m department etc. set up bluetooth signal generator of predetermineeing, set up a bluetooth signal generator of predetermineeing at every interval and predetermine the straight-line distance promptly to guarantee that each border of shop predetermines the position straight-line distance and predetermine that bluetooth signal generator all is less than or equal to and predetermine straight-line distance department setting. Or when the shop boundary has a plurality of inflection points and the shop plane electronic map is not a regular quadrangle, the preset Bluetooth signal generator is arranged in the distance range from the preset straight line at the corner of the shop boundary so as to ensure that the wireless signal played by the preset Bluetooth signal generator can cover each corner of the shop. Or, when compartments such as a bag house, a partition and the like exist in the shop, in order to prevent the received wireless signal played by the preset Bluetooth signal generator from being influenced by the compartments, the preset Bluetooth signal generator is arranged in the shop compartment. And according to a preset rule, selecting a proper position to set a preset Bluetooth signal generator. As shown in fig. 2a and 2b, the shops 1 and 2 in fig. 2a can respectively set preset bluetooth signal generators of respective shops at the dot divisions according to the areas of the respective shops, so as to conveniently cover the respective shops; in fig. 2b, since there are several corners in the store, several preset bluetooth signal generators can be arranged at different positions according to preset rules, so as to cover the whole store.
The preset Bluetooth signal generator can be arranged on the wall of a shop and keeps a certain distance from the ground, so that various interferences such as furniture and the like are avoided. The preset Bluetooth signal generator can adopt the existing cash register of a merchant, such as pos machine and cash register box, so that the preset Bluetooth signal generator can provide more services as the preset Bluetooth signal generator on the premise of realizing the cash register function, and the equipment cost of the merchant is saved.
At each preset position of the shop boundary, mobile equipment such as a mobile phone and the like can be used for starting a Bluetooth function to receive wireless signals played by one or more preset Bluetooth signal generators, and simultaneously, the wireless signal strength played by the corresponding preset Bluetooth signal generator received by each preset position of the shop boundary is recorded, so that comparison can be conveniently performed according to the wireless signal strength received by the preset position of the shop boundary, and when the wireless signal strength received by a user is greater than the wireless signal strength received by the preset position of the shop boundary, the user can be determined to be in the shop; when the intensity of the wireless signal received by the user is smaller than that of the wireless signal received by the preset position of the shop boundary, the user can be determined to be out of the shop.
And step S103, combining the wireless signal intensity of the preset position of the shop boundary with the preset position of the shop boundary corresponding to the electronic plan of the shop to obtain the shop electronic fence.
The preset positions of the shop boundaries can be preset when the electronic plan of the shop is constructed, so that the preset positions of the shop boundaries can be determined in the constructed electronic plan of the shop, and the wireless signal intensity of the preset positions of the shop boundaries and the corresponding preset positions of the shop boundaries in the electronic plan of the shop are combined to obtain the electronic fence of the shop. The wireless signal strength which can be received by the preset Bluetooth signal generator and is played by the preset position is marked at the preset position of each shop boundary in the shop electronic map, so that the shop electronic fence with the boundary in shape can be obtained according to the boundary (such as a wall and the like) of the actual shop field, and whether the shop electronic fence is in the actual shop field range can be conveniently judged according to the received wireless signal strength played by the preset Bluetooth signal generator of the shop.
According to the shop electronic fence establishing method provided by the invention, a plurality of images containing shop boundaries are obtained, and a shop electronic plan is established according to the plurality of images; receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary; and combining the wireless signal intensity of the preset position of the shop boundary with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence. Based on the fact that the signal attenuation and jumping are obvious after the wireless signals penetrate through the wall, the wireless signal strength received by the shop boundary position is obtained by the aid of the preset Bluetooth signal generator arranged in the shop, so that the inner and outer boundaries of the shop are accurately defined, and the actual shop boundary position is conveniently and accurately established. Meanwhile, the constructed shop electronic plan is combined with the wireless signal strength of the shop boundary, and the obtained shop electronic fence comprises the plan of the building structure of the shop and the wireless signal strength received by each boundary of the shop. A shop model can be established by using the shop electronic fence, whether a user arrives at a shop or is in the shop or not is accurately judged, and marketing means such as in-shop marketing and the like are conveniently developed for the user by shop commodities. Furthermore, the preset Bluetooth signal generator adopts the existing cash register of the shop, so that the equipment expenditure is saved for the shop.
Fig. 3 shows a flow diagram of a store electronic fence establishment method according to another embodiment of the invention. As shown in fig. 3, the method for establishing the electronic fence in the store specifically includes the following steps:
step S301, acquiring a plurality of images including the shop boundary, and constructing and obtaining the shop electronic plan according to the plurality of images.
Step S302, wireless signals played by one or more preset Bluetooth signal generators are received at preset positions of the shop boundary, and the wireless signal strength of the preset positions of the shop boundary is recorded.
The above steps refer to the descriptions of steps S101-S102 in the embodiment of fig. 1, and are not described again here.
Step S303, calculating the distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the preset position of the shop boundary.
According to the received wireless signal strength, the distance between the preset position of the shop boundary and the preset Bluetooth signal generator for playing the wireless signal received by the shop boundary can be calculated, the size of the shop can be conveniently marked in the electronic plane diagram of the shop in the follow-up process, and manual measurement by using a measuring tool is avoided. The calculated distance is related to elements such as wireless signal strength and a preset environment attenuation factor. Specifically, the following formula can be used to calculate:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
The wireless signal intensity is received at the preset position of each boundary of the shop, the preset known distance is convenient to receive and calculate, the preset known distance can be set to be 1m, and the wireless signal intensity received at the position 1m away from the preset Bluetooth signal player is recorded. The preset environment attenuation factor is set according to the influence of the specific environment of the shop on the wireless signal.
And step S304, combining the distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
The distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal is calculated by using a formula, and the distance and the preset position of the shop boundary corresponding to the shop electronic plan can be combined, so that information such as the shop area can be obtained through the distance in the obtained shop electronic fence, and the shop electronic fence is perfected. Further, when the position of the user is judged by using the shop electronic fence, the distance between the user and the preset Bluetooth signal generator can be calculated by using a formula according to the intensity of a wireless signal received by the user, and then the distance between the user and the preset Bluetooth signal generator obtained by calculation is compared with the distance between the preset position of the shop boundary recorded in the shop electronic fence and the preset Bluetooth signal generator, so that whether the user is in the shop or not is judged. Here, since the signal attenuation jump is obvious after the wireless signal passes through the wall, when the user is outside the shop, the received wireless signal strength is greatly weakened, and the obtained distance is obviously jumped, for example, the distance between the obtained wireless signal strength and the preset bluetooth signal generator is 10m at the inner wall of the shop, and the distance between the obtained wireless signal strength and the preset bluetooth signal generator at the outer wall of the shop is probably 20-30m due to the wireless signal attenuation through the wall, the large distance jumps, but actually only is a wall. Whether the user is in the shop can be accurately determined by comparing the distance between the user and the preset Bluetooth signal generator with the distance between the preset position of the shop boundary recorded in the shop electronic fence and the preset Bluetooth signal generator. Compared with the method of judging the user by using the GPS and the wifi, when the user arrives near the shop, the GPS cannot accurately position whether the user arrives in the shop or is out of the shop; wifi has certain coverage, and the user also can be connected to the wifi of shop when near the shop, leads to the inaccuracy that wifi judged. By utilizing the store electronic fence in the embodiment, whether the user arrives in the store can be accurately distinguished through distance jumping, the accuracy is greatly improved, the error that the user does not arrive in the store but is mistakenly considered to arrive in the store at the store door is avoided, and accurate user-to-store marketing is conveniently realized.
Step S305, add the store basic information to the store electronic fence.
In order to distinguish different shops, basic information of the shops can be added into the shop electronic fence, so that the shop electronic fence of the different shops can be distinguished, and the shop electronic fence of which shop a user is located can be determined, and the user position can be determined. The store basic information includes store geographical position information, store ID, store area information, and the like. The store ID can be obtained by uploading store geographical position information, a store name, and the like, and the server allocates a corresponding store ID for each store.
Furthermore, when the preset Bluetooth signal generator plays a wireless signal, the preset Bluetooth signal generator can carry a corresponding shop ID to play, and a corresponding shop can be determined conveniently according to the received shop ID.
According to the shop electronic fence establishing method provided by the invention, the distance between the calculated and preset Bluetooth signal generator can generate obvious jump based on obvious signal attenuation jump after the wireless signal passes through the wall, so that the inner and outer boundaries of a shop can be accurately defined, and the actual boundary position of the shop can be accurately established. The built shop electronic plan and the distances between the shop boundaries and the preset Bluetooth signal generator are combined, and the obtained shop electronic fence comprises the plan of the building structure of the shop and information of the distances between the shop boundaries and the preset Bluetooth signal generator (shop area information).
FIG. 4 shows a flow diagram of a method for implementing user location based on store electronic fences, in accordance with one embodiment of the present invention. As shown in fig. 4, the method for implementing user location based on a store electronic fence specifically includes the following steps:
step S401, establishing a shop electronic fence.
The specific method for establishing the store electronic fence can refer to the description of any one of the embodiments in fig. 1 and fig. 3, and is not described herein again.
Step S402, receiving wireless signals played by one or more preset Bluetooth signal generators in the shop, and acquiring the wireless signal intensity of the current position of the user.
When the user reaches the range which can be covered by the preset Bluetooth signal generator to play the wireless signals, the user mobile equipment can receive the wireless signals played by one or more preset Bluetooth signal generators in the shop, and therefore the intensity of the received wireless signals of the current position of the user is obtained. The user mobile equipment can use mobile equipment such as a mobile phone, a pad and the like, and the mobile equipment needs to start a Bluetooth function, so that wireless signals can be conveniently received.
Step S403, determining whether the user is currently in the store according to the wireless signal strength of the current location of the user and the store electronic fence.
The preset wireless signal played by the Bluetooth signal generator also carries a shop ID, and after the wireless signal is received, the shop ID carried in the wireless signal is acquired. According to the carried store ID, the corresponding store electronic fence can be obtained.
And comparing the wireless signal intensity of the current position of the user with the wireless signal intensity of each preset shop boundary position recorded by the shop electronic fence, if the wireless signal intensity of the current position of the user is judged to be greater than or equal to the wireless signal intensity of each preset shop boundary position in the shop electronic fence, determining that the user is currently in the shop, and otherwise, determining that the user is currently out of the shop.
Or, the distance between the current position of the user and the preset Bluetooth signal generator which receives the playing wireless signal is obtained by calculating according to the wireless signal intensity of the current position of the user. The specific calculation method may refer to the description of step S303 in fig. 3. After the distance between the current position of the user and the preset Bluetooth signal generator which receives the playing wireless signal is obtained, comparing the distance between the current position of the user and the preset Bluetooth signal generator which receives the playing wireless signal with the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator which plays the wireless signal, and if the distance between the current position of the user and the preset Bluetooth signal generator which plays the wireless signal is judged to be larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator which plays the wireless signal, determining that the user is currently in the shop; otherwise, it is determined that the user is currently outside the store.
Due to the fact that the coverage range of the wireless signals played by the preset Bluetooth signal generator is limited, when the user is determined to be located outside a shop, the user should be located in a range close to the shop. Further, the corresponding in-store marketing or out-of-store marketing strategy can be performed on the user according to the determined current position of the user, and the strategy can be developed according to the actual situation, which is not limited herein.
According to the method for realizing user positioning based on the shop electronic fence, provided by the invention, based on the shop electronic fence, the user positioning can be accurately realized, and whether the user is currently in a shop or out of the shop is determined. Furthermore, the corresponding in-store marketing or out-of-store marketing strategy can be carried out on the user according to the determined current position of the user, so that the marketing strategy is more pertinent and has a better implementation effect.
Fig. 5 shows a functional block diagram of a store electronic fence establishment apparatus according to one embodiment of the present invention. As shown in fig. 5, the shop electronic fence establishment apparatus includes the following modules:
the building block 510 is adapted to: and acquiring a plurality of images containing the shop boundary, and constructing and obtaining the shop electronic plan according to the plurality of images.
The recording module 520 is adapted to: and receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of the shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary.
The bonding module 530 is adapted to: and combining the wireless signal intensity of the preset position of the shop boundary with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
Optionally, the combining module 530 is further adapted to: calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the preset position of the shop boundary; wherein the distance is related to the wireless signal strength and/or a preset environment attenuation factor; and combining the distance between the preset position of the shop boundary and the preset Bluetooth signal generator for playing the wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain the shop electronic fence.
Optionally, the combining module 530 is further adapted to: and calculating the distance between the preset position of the shop boundary and the preset Bluetooth signal generator playing the wireless signal by using the following formula:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
Optionally, the apparatus further comprises: an information adding module 540.
The information adding module 540 is adapted to: adding the basic information of the shop to an electronic fence of the shop; the shop basic information comprises shop geographic position information, shop ID and/or shop area information.
The descriptions of the modules refer to the corresponding descriptions in the method embodiments, and are not repeated herein.
Fig. 6 is a block diagram illustrating a connection structure between a store electronic fence establishment apparatus and a user positioning apparatus implemented based on the store electronic fence according to an embodiment of the present invention. As shown in fig. 6, the store electronic fence establishing apparatus 500 includes a building module 510, a recording module 520, a combining module 530 and an information adding module 540, and the store electronic fence based user positioning apparatus 600 includes the following modules:
the acquisition module 610 is adapted to: and receiving wireless signals played by one or more preset Bluetooth signal generators in the shop, and acquiring the wireless signal intensity of the current position of the user.
The determination module 620 is adapted to: whether the user is currently in the store is determined according to the wireless signal strength of the current position of the user and the store electronic fence established by the store electronic fence establishing device 500.
Optionally, the determining module 620 is further adapted to: judging whether the wireless signal intensity of the current position of the user is greater than or equal to the wireless signal intensity of each preset position of the shop boundary in the shop electronic fence; and if so, determining that the user is currently in the shop.
Optionally, the determining module 620 is further adapted to: calculating the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal according to the wireless signal intensity of the current position of the user; judging whether the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal is larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator playing the wireless signal; and if so, determining that the user is currently in the shop.
The descriptions of the modules refer to the corresponding descriptions in the method embodiments, and are not repeated herein.
The application also provides a nonvolatile computer storage medium, wherein the computer storage medium stores at least one executable instruction, and the computer executable instruction can execute the shop electronic fence establishing method in any method embodiment.
Fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the electronic device.
As shown in fig. 7, the electronic device may include: a processor (processor)702, a Communications Interface 704, a memory 706, and a communication bus 708.
Wherein:
the processor 702, communication interface 704, and memory 706 communicate with each other via a communication bus 708.
A communication interface 704 for communicating with network elements of other devices, such as clients or other servers.
The processor 702 is configured to execute the program 710, and may specifically execute the relevant steps in the embodiment of the store electronic fence establishment method.
In particular, the program 710 may include program code that includes computer operating instructions.
The processor 702 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the invention. The electronic device comprises one or more processors, which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
The memory 706 stores a program 710. The memory 706 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 710 may be specifically configured to cause the processor 702 to perform the store electronic fence establishment method in any of the above-described method embodiments. For specific implementation of each step in the program 710, reference may be made to corresponding steps and corresponding descriptions in units in the store electronic fence establishment embodiment, which are not described herein again. It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described devices and modules may refer to the corresponding process descriptions in the foregoing method embodiments, and are not described herein again.
The invention also provides a nonvolatile computer storage medium, wherein the computer storage medium stores at least one executable instruction, and the computer executable instruction can execute the method for realizing user positioning based on the shop electronic fence in any method embodiment.
The present invention also provides a computing device comprising: the processor, the memory and the communication interface complete mutual communication through the communication bus; the storage is used for storing at least one executable instruction, and the executable instruction enables the processor to execute the operation corresponding to the method for realizing the user positioning based on the shop electronic fence. The schematic structure of the computing device is the same as the schematic structure of the computing device shown in fig. 7, and is not described herein again.
The algorithms and displays presented herein are not inherently related to any particular computer, virtual machine, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. Moreover, the present invention is not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the disclosure and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the detailed description are hereby expressly incorporated into this detailed description, with each claim standing on its own as a separate embodiment of this invention.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
Furthermore, those skilled in the art will appreciate that while some embodiments described herein include some features included in other embodiments, rather than other features, combinations of features of different embodiments are meant to be within the scope of the invention and form different embodiments. For example, in the claims, any of the claimed embodiments may be used in any combination.
The various component embodiments of the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or Digital Signal Processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components in a store electronic fence establishment apparatus in accordance with embodiments of the present invention. The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names.
Claims (22)
1. A store electronic fence establishment method, comprising:
acquiring a plurality of images including a shop boundary, and constructing and obtaining a shop electronic plan according to the plurality of images;
receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of a shop boundary, and recording the wireless signal intensity of the preset positions of the shop boundary; the preset Bluetooth signal generator is arranged in the shop according to a preset rule;
calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing a wireless signal according to the wireless signal intensity of the preset position of the shop boundary; wherein the distance is related to the wireless signal strength and/or a preset environmental attenuation factor;
combining the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing a wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain a shop electronic fence; and the wireless signal strength received by the position and played by the preset Bluetooth signal generator is marked at the preset position of each shop boundary in the shop electronic plan in the shop electronic fence.
2. The method of claim 1, wherein the calculating a distance between the preset position of the shop boundary and a preset bluetooth signal generator playing a wireless signal according to the wireless signal strength of the preset position of the shop boundary further comprises:
calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing the wireless signal by using the following formula:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
3. The method according to claim 1 or 2, wherein the method further comprises:
adding store basic information to the store electronic fence; the shop basic information comprises shop geographic position information, shop ID and/or shop area information.
4. The method according to claim 1 or 2, wherein the preset rules comprise: the preset Bluetooth signal generator is arranged at a position where the straight-line distance between the preset Bluetooth signal generator and the preset position of the shop boundary is smaller than or equal to the preset straight-line distance, at the position where the straight-line distance is preset at the corner of the shop boundary, and/or in a shop compartment.
5. The method of claim 1 or 2, wherein the pre-set bluetooth signal generator is a merchant cash register device.
6. The method according to claim 1 or 2, wherein the wireless signal played by the preset bluetooth signal generator carries a shop ID.
7. A method for realizing user positioning based on a shop electronic fence comprises the following steps:
receiving wireless signals played by one or more preset Bluetooth signal generators in a shop, and acquiring the wireless signal intensity of the current position of a user;
determining whether the user is currently in the store according to the wireless signal strength of the current position of the user and the store electronic fence established according to the store electronic fence establishing method of any one of claims 1 to 6.
8. The method of claim 7, wherein the determining whether the user is currently within a store further comprises:
judging whether the wireless signal intensity of the current position of the user is greater than or equal to the wireless signal intensity of each preset position of the shop boundary in the shop electronic fence;
and if so, determining that the user is currently in the shop.
9. The method of claim 7, wherein the determining whether the user is currently within a store further comprises:
calculating the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signals according to the wireless signal intensity of the current position of the user;
judging whether the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal is larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator playing the wireless signal;
and if so, determining that the user is currently in the shop.
10. A store electronic fence establishment apparatus, comprising:
the building module is suitable for obtaining a plurality of images containing the shop boundary and building an electronic shop plan based on the actual shop field according to the images;
the system comprises a recording module, a receiving module and a processing module, wherein the recording module is suitable for receiving wireless signals played by one or more preset Bluetooth signal generators at preset positions of a shop boundary and recording the wireless signal intensity of the preset positions of the shop boundary; the preset Bluetooth signal generator is arranged in the shop according to a preset rule;
the combination module is suitable for calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing a wireless signal according to the wireless signal intensity of the preset position of the shop boundary; wherein the distance is related to the wireless signal strength and/or a preset environmental attenuation factor; combining the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing a wireless signal with the corresponding preset position of the shop boundary in the shop electronic plan to obtain a shop electronic fence; and the wireless signal strength received by the position and played by the preset Bluetooth signal generator is marked at the preset position of each shop boundary in the shop electronic plan in the shop electronic fence.
11. The apparatus of claim 10, wherein the bonding module is further adapted to:
calculating the distance between the preset position of the shop boundary and a preset Bluetooth signal generator playing the wireless signal by using the following formula:
distance 10^ (abs (wireless signal strength) -wireless signal strength received a preset known distance from the preset bluetooth signal generator)/(10 ^ preset ambient attenuation factor)).
12. The apparatus of claim 10 or 11, wherein the apparatus further comprises:
the information adding module is suitable for adding the basic information of the shop to the shop electronic fence; the shop basic information comprises shop geographic position information, shop ID and/or shop area information.
13. The apparatus of claim 10 or 11, wherein the preset rule comprises: the preset Bluetooth signal generator is arranged at a position where the straight-line distance between the preset Bluetooth signal generator and the preset position of the shop boundary is smaller than or equal to the preset straight-line distance, at the position where the straight-line distance is preset at the corner of the shop boundary, and/or in a shop compartment.
14. The apparatus of claim 10 or 11, wherein the predetermined bluetooth signal generator is a merchant cash register device.
15. The apparatus of claim 10 or 11, wherein the wireless signal played by the bluetooth enabled signal generator carries a store ID.
16. A store electronic fence-based enabled user location apparatus, comprising:
the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module is suitable for receiving wireless signals played by one or more preset Bluetooth signal generators in a shop and acquiring the wireless signal intensity of the current position of a user;
a determination module adapted to determine whether a user is currently in a store according to the wireless signal strength of the user's current location and the store electronic fence established by the store electronic fence establishing apparatus according to any one of claims 10-15.
17. The apparatus of claim 16, wherein the determination module is further adapted to:
judging whether the wireless signal intensity of the current position of the user is greater than or equal to the wireless signal intensity of each preset position of the shop boundary in the shop electronic fence;
and if so, determining that the user is currently in the shop.
18. The apparatus of claim 16, wherein the determination module is further adapted to:
calculating the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signals according to the wireless signal intensity of the current position of the user;
judging whether the distance between the current position of the user and a preset Bluetooth signal generator playing the wireless signal is larger than or equal to the distance between the preset position of each shop boundary in the shop electronic fence and the preset Bluetooth signal generator playing the wireless signal;
and if so, determining that the user is currently in the shop.
19. An electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the shop electronic fence establishing method of any one of claims 1-6.
20. A computer storage medium having stored therein at least one executable instruction that causes a processor to perform operations corresponding to the store electronic fence establishment method of any of claims 1-6.
21. An electronic device, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the shop electronic fence-based user positioning method of any one of claims 7-9.
22. A computer storage medium having stored therein at least one executable instruction that causes a processor to perform operations corresponding to the store electronics fence-based user location method of any of claims 7-9.
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| WO2014144760A1 (en) * | 2013-03-15 | 2014-09-18 | Kerr Michael A | Contextually aware relevance engine platform |
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| CN107808515B (en) * | 2017-10-20 | 2023-12-26 | 北京智汇空间科技有限公司 | Parking management method and system for shared bicycle |
| CN207625808U (en) * | 2017-12-30 | 2018-07-17 | 深圳市蓝科迅通科技有限公司 | A kind of electronic fence device and system |
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| CN103503521A (en) * | 2011-03-01 | 2014-01-08 | 皇家飞利浦有限公司 | Backhaul link assisted indoor spectrum use enforcement solution for MBAN services |
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