CN109064227A - A kind of customer analysis system based on big data - Google Patents
A kind of customer analysis system based on big data Download PDFInfo
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- CN109064227A CN109064227A CN201810852514.8A CN201810852514A CN109064227A CN 109064227 A CN109064227 A CN 109064227A CN 201810852514 A CN201810852514 A CN 201810852514A CN 109064227 A CN109064227 A CN 109064227A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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Abstract
The present invention provides a kind of customer analysis system based on big data, including data capture unit, data screening unit, data storage cell and data analysis unit, the information that data capture unit carries out browsing and the deal message page to shopping website well-known on internet carries out data grabber, data screening unit sets client characteristics data, the data that data capture unit grabs are screened according to client characteristics data, obtain client characteristics database, data storage cell designs class label according to client characteristics database, and according to class label classified storage, data analysis unit carries out clustering to the data under same category label, obtain client to price, the preference of brand, the frequency information of purchase, and generate corresponding customer analysis report.
Description
Technical field
The customer analysis system based on big data that the present invention relates to a kind of comprising data capture unit, data screening list
Member, data storage cell and data analysis unit.
Background technique
Flourishing for e-commerce is filled with powerful power for the economy in China, at the same the competition between businessman into
Row has arrived perfervid stage.The operator of subsequent entrance can not understand the form in market, and already existing businessman is not enough
Information support oneself expanding production scale of operation.But current data acquisition has evolved to the stage of comparative maturity,
Marketing, customer relation management have had many adaptable theories.It is basic before being provided in the case where the two combines
It can not getable some information.
Current customer analysis is confined to be analyzed from the information that a shop obtains, can only be according to the warp in itself shop
Battalion goes to adjust, and can not understand the status of entire industry, existing customer behavior analysis both for single shop data into
Row analysis, the different price ranges that can not understand entire industry can not understand the preference of consumer.
Summary of the invention
For the problems of above-mentioned prior art, the object of the present invention is to provide a kind of clients based on big data
Analysis system.
In order to achieve the above objectives, the technical scheme adopted by the invention is that:
A kind of customer analysis system based on big data, including the storage of data capture unit, data screening unit, data are single
Member and data analysis unit, the data capture unit carry out browsing and the deal message page to shopping website well-known on internet
Information carry out data grabber, the data screening unit sets client characteristics data, is obtained according to client characteristics data to data
Take unit picks to data screened, obtain client characteristics database, the data storage cell is according to client characteristics number
Class label is designed according to library, and according to class label classified storage, the data analysis unit is to the number under same category label
According to clustering is carried out, show that client to price, the preference of brand, the frequency information of purchase, and generates corresponding customer analysis
Report.
Preferably, setting number by the analysis to well-known shopping website when the data capture unit carries out data grabber
According to rules for grasping.
The beneficial effects of the present invention are: the customer of available some industry into e-commerce field of the present invention
Browsing and consumption, operator can report the adjustment for strategy of carrying on the work according to customer analysis.
Present invention will be further explained below with reference to the attached drawings and examples.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is a kind of connection block diagram of the customer analysis system based on big data in the embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, this hair is elaborated with specific embodiment below
Bright more technical details.
As shown in Figure 1, the customer analysis system based on big data of the present embodiment, including data capture unit, data sieve
Menu member, data storage cell and data analysis unit, wherein
The information that data capture unit carries out browsing and the deal message page to shopping website well-known on internet counts
According to crawl, data grabber rule is set by the analysis to well-known shopping website when data capture unit carries out data grabber.
Data screening unit sets client characteristics data, the number grabbed according to client characteristics data to data capture unit
According to being screened, client characteristics database is obtained.
Data storage cell designs class label according to client characteristics database, and according to class label classified storage.
Data analysis unit carries out clustering to the data under same category label, obtains client to price, brand
Preference, the frequency information of purchase, and generate corresponding customer analysis report.
Available some industry into e-commerce field of customer analysis system based on big data of the present embodiment
The browsing and consumption of customer, operator can report the adjustment for strategy of carrying on the work according to customer analysis.
Although the present invention is to be described with reference to specific embodiments, this description is not meant to constitute limit to the present invention
System.Referring to description of the invention, those skilled in the art are to be anticipated that by other variations of the disclosed embodiments
, such variation should belong in appended claims limited range.
Claims (2)
1. a kind of customer analysis system based on big data, which is characterized in that including data capture unit, data screening unit,
Data storage cell and data analysis unit, the data capture unit to shopping website well-known on internet carry out browsing and at
The information of information page is handed over to carry out data grabber, the data screening unit sets client characteristics data, according to client characteristics number
Screened according to the data that data capture unit grabs, obtain client characteristics database, the data storage cell according to
Client characteristics database designs class label, and according to class label classified storage, the data analysis unit is to same category
Data under label carry out clustering, obtain client to price, the preference of brand, the frequency information of purchase, and generation accordingly
Customer analysis report.
2. the customer analysis system according to claim 1 based on big data, which is characterized in that the data capture unit
Data grabber rule is set by the analysis to well-known shopping website when carrying out data grabber.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810852514.8A CN109064227A (en) | 2018-07-30 | 2018-07-30 | A kind of customer analysis system based on big data |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810852514.8A CN109064227A (en) | 2018-07-30 | 2018-07-30 | A kind of customer analysis system based on big data |
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| CN109064227A true CN109064227A (en) | 2018-12-21 |
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| CN201810852514.8A Pending CN109064227A (en) | 2018-07-30 | 2018-07-30 | A kind of customer analysis system based on big data |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110348876A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | A kind of customer personalized data method for building up of e-commerce website |
| CN110674107A (en) * | 2019-08-30 | 2020-01-10 | 广西农业职业技术学院 | Data screening processing system |
| CN111966726A (en) * | 2020-07-22 | 2020-11-20 | 武汉极意网络科技有限公司 | System and method for generating self-adaptive data analysis report based on different types of clients |
| US20220327161A1 (en) * | 2018-12-21 | 2022-10-13 | Visa International Service Association | Systems and Methods for Generating Transaction Profile Tags |
| CN116012036A (en) * | 2023-03-24 | 2023-04-25 | 中科云策(深圳)科技成果转化信息技术有限公司 | Big data-based distributed data processing system |
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| CN103714139A (en) * | 2013-12-20 | 2014-04-09 | 华南理工大学 | Parallel data mining method for identifying a mass of mobile client bases |
| CN104732425A (en) * | 2015-03-24 | 2015-06-24 | 浪潮集团有限公司 | E-commerce platform customer behavior analytical method based on big data |
| CN106897899A (en) * | 2017-01-24 | 2017-06-27 | 武汉奇米网络科技有限公司 | A kind of method and system by personalized recommendation commodity after customer grouping |
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2018
- 2018-07-30 CN CN201810852514.8A patent/CN109064227A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103714139A (en) * | 2013-12-20 | 2014-04-09 | 华南理工大学 | Parallel data mining method for identifying a mass of mobile client bases |
| CN104732425A (en) * | 2015-03-24 | 2015-06-24 | 浪潮集团有限公司 | E-commerce platform customer behavior analytical method based on big data |
| CN106897899A (en) * | 2017-01-24 | 2017-06-27 | 武汉奇米网络科技有限公司 | A kind of method and system by personalized recommendation commodity after customer grouping |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20220327161A1 (en) * | 2018-12-21 | 2022-10-13 | Visa International Service Association | Systems and Methods for Generating Transaction Profile Tags |
| US11790013B2 (en) * | 2018-12-21 | 2023-10-17 | Visa International Service Association | Systems and methods for generating transaction profile tags |
| CN110348876A (en) * | 2019-05-28 | 2019-10-18 | 成都美美臣科技有限公司 | A kind of customer personalized data method for building up of e-commerce website |
| CN110674107A (en) * | 2019-08-30 | 2020-01-10 | 广西农业职业技术学院 | Data screening processing system |
| CN111966726A (en) * | 2020-07-22 | 2020-11-20 | 武汉极意网络科技有限公司 | System and method for generating self-adaptive data analysis report based on different types of clients |
| CN116012036A (en) * | 2023-03-24 | 2023-04-25 | 中科云策(深圳)科技成果转化信息技术有限公司 | Big data-based distributed data processing system |
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