CN109064219A - A kind of advertisement putting expense control method and device - Google Patents
A kind of advertisement putting expense control method and device Download PDFInfo
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- CN109064219A CN109064219A CN201810789025.2A CN201810789025A CN109064219A CN 109064219 A CN109064219 A CN 109064219A CN 201810789025 A CN201810789025 A CN 201810789025A CN 109064219 A CN109064219 A CN 109064219A
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Abstract
A kind of advertisement putting expense control method and device provided by the invention, by obtaining bid log of the Current ad in the first preset time when bidding process, log of bidding is that Current ad participates in generating when advertisement bidding every time；Exposure log in preset time is analyzed, and log of bidding is combined to estimate the expectation cost that Current ad participates in advertisement bidding, exposure log is that Current ad generates when exposing successfully every time；By Current ad participate in advertisement bidding expectation spend be added to Current ad history spend, obtain Current ad total it is expected spend, history spend be Current ad exposure successfully exposure spend add up with；Relatively more total expectation spends the size with the advertising budget of Current ad, obtains comparison result；The advertisement putting expense of Current ad is controlled according to comparison result.The case where present invention in process of bidding by carrying out pre-control, avoiding the advertisement putting expense of Current ad from exceeding the advertising budget of Current ad from source appearance.
Description
Technical field
The present invention relates to advertisements to launch technical field, more particularly to a kind of advertisement putting expense control method and dress
It sets.
Background technique
In the prior art, in order to avoid the case where advertisement putting expense excess budget occurs, the charging of advertisement putting expense is adopted
Charging is carried out with the mode of asynchronous charging, that is, advertisement needs first to bid, and advertisement is exposed in user terminal after bidding successfully,
Exposure is generated after exposing successfully to spend, exposure is spent and is added up, and is compared further according to cumulative cost with budget, and then control
Advertisement bidding rate processed, but the mode of this asynchronous charging is related to a series of network request, when server or user are whole
When end equipment end network occurs abnormal, chargeable time can several seconds more late than the time of bidding it is even more by tens seconds, it is therefore, this to adopt
It just inevitably will appear advertisement putting person with the mode of asynchronous charging to be unwilling the advertisement putting expense excess budget seen
Situation.
Summary of the invention
In view of the above problems, the present invention is proposed in order to provide a kind of advertisement putting expense control method and device, with reality
The case where even avoiding advertisement putting expense excess budget appearance is now reduced as far as possible.
Specific technical solution is as follows:
A kind of advertisement putting expense control method, comprising:
Bid log of the Current ad in the first preset time is obtained, the log of bidding is that the Current ad is each
It is generated when participation advertisement bidding；
Exposure log in preset time is analyzed, and estimates the Current ad in conjunction with the log of bidding and participates in
The expectation of advertisement bidding is spent, and the exposure log Current ad generates when exposing successfully every time；
It spends the history for being added to the Current ad to spend the expectation that the Current ad participates in advertisement bidding, obtains
Total expectation of the Current ad is spent, and the history spends to add up for what the successful exposure of Current ad exposure was spent
With；
The size for comparing total the expectation cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the exposure log in preset time is analyzed, and in conjunction with the log of bidding estimate described in work as
The step of expectation that preceding advertisement participates in advertisement bidding is spent, comprising:
Exposure log in preset time is analyzed, and calculates the Current ad in conjunction with the log of bidding and participates in
The success rate of bidding of advertisement bidding, the exposure log include: expose every time successful advertisement id information, exposure spend and it is right
The advertisement position answered, the log of bidding include: the advertisement id information of each advertisement for participating in advertisement bidding, the bid and right of bidding
The advertisement position answered；
Each exposure is extracted from the exposure log, and successfully exposure is spent, and it is competing to calculate the Current ad participation advertisement
The exposure unit price of valence；
The exposure unit price of advertisement bidding is participated according to the Current ad and the Current ad participates in the competing of advertisement bidding
The expectation cost that the Current ad participates in advertisement bidding is calculated in valence success rate.
Further, total expectation spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that total expectation spends the size relation with the advertising budget of the Current ad；
When total expectation spends the advertising budget for being much smaller than the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget is sufficient；
When total expectation spends advertising budget that is close but being less than the Current ad, it is determined that the comparison result
It is insufficient for remaining advertising budget；
When total expectation spends the advertising budget for being greater than or equal to the Current ad, it is determined that the comparison result
For remaining advertising budget excess budget.
Further, the step of advertisement putting expense of the Current ad is controlled according to the comparison result, comprising:
When the comparison result is remaining advertising budget deficiency, the advertisement of the Current ad is controlled according to preset rules
Putting expense；
When the comparison result is remaining advertising budget excess budget, stops the Current ad and participate in advertisement bidding.
Further, described current according to preset rules control when the comparison result is remaining advertising budget deficiency
The step of advertisement putting expense of advertisement, comprising:
When the remaining advertising budget is less than the first preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for first threshold；
When the remaining advertising budget is less than the second preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for second threshold；
When the remaining advertising budget deficiency third predetermined threshold value, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for third threshold value.
Further, when the comparison result is sufficient remaining advertising budget or residue advertising budget deficiency, further includes:
After receiving exposure monitoring, exposure log of the Current ad in the second preset time is obtained；
The exposure for counting the Current ad is spent, and the exposure cost of the Current ad is added to the Current ad
History spend, obtain the Current ad total exposure spend；
The size for comparing the total exposure cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the total exposure spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that the total exposure spends the size relation with the advertising budget of the Current ad；
When the total exposure spends the advertising budget for being much smaller than the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget is sufficient；
When the total exposure spends advertising budget that is close but being less than the Current ad, it is determined that the comparison result
It is insufficient for remaining advertising budget；
When the total exposure spends the advertising budget for being greater than or equal to the Current ad, it is determined that the comparison result
For remaining advertising budget excess budget.
A kind of advertisement putting expense control device, comprising:
First processing units, for obtaining bid log of the Current ad in the first preset time, the log of bidding
The Current ad participates in generating when advertisement bidding every time；
The second processing unit, for analyzing the exposure log in preset time, and it is pre- in conjunction with the log of bidding
The expectation cost that the Current ad participates in advertisement bidding is estimated, when the exposure log is that the Current ad exposes successfully every time
It generates；
Third processing unit, the expectation cost for the Current ad to be participated in advertisement bidding are added to described current wide
The history of announcement is spent, and the total expectation for obtaining the Current ad is spent, and it is that the Current ad exposes successfully that the history, which is spent,
Spend cumulative of exposure and；
Fourth processing unit spends the size with the advertising budget of the Current ad for total expectation, obtains
To comparison result；
5th processing unit, for controlling the advertisement putting expense of the Current ad according to the comparison result, to keep away
The advertisement putting expense for exempting from the Current ad exceeds the advertising budget of the Current ad.
A kind of storage medium, the storage medium include the program of storage,
Wherein, the equipment where controlling the storage medium when described program is run executes advertisement as described above and throws
Put Payment control method.
A kind of processor, which is characterized in that the processor is used to run program,
Wherein, advertisement putting expense control method as described above is executed when described program is run.
By above-mentioned technical proposal, a kind of advertisement putting expense control method and device provided by the invention, by competing
Bid log of the Current ad in the first preset time is obtained when valence process, log of bidding is that Current ad participates in advertisement every time
It is generated when bidding；Exposure log in preset time is analyzed, and combines log of bidding to estimate Current ad and participates in extensively
It accuses the expectation bidded to spend, exposure log is that Current ad generates when exposing successfully every time；It is competing that Current ad is participated in into advertisement
The expectation of valence spends the history for being added to Current ad to spend, and the total expectation for obtaining Current ad is spent, and history cost is current
Advertisement exposure successfully expose spend cumulative and；Relatively more total expectation spends the size with the advertising budget of Current ad, obtains
Comparison result；The advertisement putting expense of Current ad is controlled according to comparison result.The present invention is by carrying out pre-control in process of bidding
The case where making, avoiding the advertisement putting expense of Current ad from exceeding the advertising budget of Current ad from source appearance.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of advertisement putting expense control method flow chart provided in an embodiment of the present invention；
Fig. 2 shows a kind of specific embodiment flow charts of step S102 provided in an embodiment of the present invention；
Fig. 3 shows a kind of specific embodiment flow chart of step S104 provided in an embodiment of the present invention；
Fig. 4 shows a kind of specific embodiment flow chart of step S105 provided in an embodiment of the present invention；
Fig. 5 shows another advertisement putting expense control method flow chart provided in an embodiment of the present invention；
Fig. 6 shows a kind of specific embodiment flow chart of step S503 provided in an embodiment of the present invention；
Fig. 7 shows a kind of advertisement putting expense controling device structure diagram provided in an embodiment of the present invention.
Specific embodiment
Term is explained:
Exposure stage: after referring to advertisement bidding success, showing in the media, after being seen by the user of user terminal, passback
To the process of bid server one exposure monitoring request；
Expose successfully: refer to advertisement on online media sites or terminal device APP successful presentation to user terminal；
It bids process: referring to that server end receives ad-request, participates in bidding；
Exposure process: referring to after bidding successfully, and media send the expense of exposure monitoring, this exposure that adds up；
Asynchronous charging: the charging process of advertisement putting expense belongs to asynchronous charging, and advertisement needs, which first pass through, bids, and bids into
Advertisement is exposed in user terminal after function, exposes successfully just accounting fee, is bidded mutually indepedent between exposure process, exposure may be than competing
Valence tens of seconds in evening are even more.
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
As shown in Figure 1, the embodiment of the invention provides a kind of advertisement putting expense control method, specific this method includes
Following steps:
S101, bid log of the Current ad in the first preset time is obtained.
It should be noted that above-mentioned the first preset time being related to can be set according to the frequency of bidding of Current ad
It is fixed.Such as: the first preset time is set as 10s, then what the step obtained bids log as Current ad bidding day in 10s
Will.In embodiments of the present invention, log of the bidding Current ad participates in generating when advertisement bidding every time, above-mentioned to relate to
And log of bidding include: the advertisement id information of each advertisement for participating in advertisement bidding, bid bid and corresponding advertisement position
Etc. information.
S102, the exposure log in preset time is analyzed, and combines log of bidding to estimate Current ad and participates in extensively
The expectation bidded is accused to spend.
It should be noted that the above-mentioned preset time being related to be close on the time that closes on for log of bidding, such as: setting is default
Time is 30 minutes, then the exposure log in the step is the exposure log in nearly 30 minutes.In the embodiment of the present invention, the exposure
The light day will Current ad generates when exposing successfully every time, and the above-mentioned exposure log being related to includes: to expose successfully every time
Advertisement id information, exposure is spent and the information such as corresponding advertisement position.
As shown in Fig. 2, be step S102 provided in an embodiment of the present invention a kind of specific embodiment, that is, to it is default when
Interior exposure log is analyzed, and is combined log of bidding to estimate Current ad and participated in the step that the expectation of advertisement bidding is spent
Suddenly, following steps be can specifically include:
S201, the exposure log in preset time is analyzed, and combines log of bidding to calculate Current ad and participates in extensively
Accuse the success rate of bidding bidded.
In embodiments of the present invention, the success rate of bidding that the above-mentioned Current ad that is related to participates in advertisement bidding can be by the
One preset formula is calculated, specifically, first preset formula are as follows: success rate of bidding=impression/number of bidding,
In, impression is determined according to successfully exposure log is exposed in preset time, and number of bidding is competing according to advertisement is participated in preset time
The log of bidding of valence determines.
S202, exposure every time is extracted from exposure log, and successfully exposure is spent, and is calculated Current ad and is participated in advertisement bidding
Exposure unit price.
In embodiments of the present invention, the successful exposure of exposure every time is obtained from exposure log to spend, to all exposures
Spend the exposure unit price for being averaged and participating in advertisement bidding as Current ad.
S203, the exposure unit price that advertisement bidding is participated according to Current ad and Current ad participate in bidding into for advertisement bidding
Power calculation obtains the expectation cost that Current ad participates in advertisement bidding.
In embodiments of the present invention, the expectation cost that the above-mentioned Current ad being related to participates in advertisement bidding can be by second
Preset formula is calculated, specifically, second preset formula are as follows: and expectation cost=exposure unit price * bids success rate,
In, success rate of bidding is determined by step S201, and exposure unit price is determined by step S202.
S103, the expectation that Current ad is participated in advertisement bidding spend the history for being added to Current ad to spend, and are worked as
Total expectation of preceding advertisement is spent.
It should be noted that total expectation cost of the above-mentioned Current ad being related to is that Current ad is participated in advertisement bidding
It is expected that spending the history for being added to Current ad to spend, specifically, it is that Current ad exposes that history described above, which is spent,
Successfully spend cumulative of exposure and.
S104, relatively more total expectation spend the size with the advertising budget of Current ad, obtain comparison result.
As shown in figure 3, being a kind of specific implementation of step S104 provided in an embodiment of the present invention, that is, more total phase
The step of hoping the size spent with the advertising budget of Current ad, obtaining comparison result, specifically comprises the following steps:
S301, the total expectation of judgement spend the size relation with the advertising budget of Current ad.
In the embodiment of the present invention, the advertising budget of the above-mentioned Current ad being related to is expense produced by Current ad successfully exposes
Maximum value.
S302, when total expectation spends the advertising budget for being much smaller than Current ad, it is determined that comparison result is remaining advertisement
Budget is sufficient.
In the embodiment of the present invention, it is current that above-mentioned " being much smaller than " being related to can indicate that total expectation cost of Current ad only accounts for
The fraction of the advertising budget of advertisement, such as: the advertising budget of Current ad is set as 10000 yuan, and is calculated current
It is 1000 yuan that total expectation of advertisement, which is spent, it is determined that comparison result is that remaining advertising budget is sufficient, that is, remaining advertising budget is
10000 yuan -1000 yuan=9000 yuan.
S303, when total expectation spends advertising budget that is close but being less than Current ad, it is determined that comparison result is residue
Advertising budget is insufficient.
In the embodiment of the present invention, when the total expectation for the Current ad being calculated spends close but is less than the wide of Current ad
When accusing budget, such as: when total expectation that Current ad is calculated spends 9000 yuan, it is determined that comparison result is that remaining advertisement is pre-
It calculates insufficient, that is, remaining advertising budget is 10000 yuan -9000 yuan=1000 yuan.
S304, when total expectation spends the advertising budget for being greater than or equal to Current ad, it is determined that comparison result is residue
Advertising budget excess budget.
In the embodiment of the present invention, when the total expectation for the Current ad being calculated spends the advertising budget greater than Current ad
When, such as: when total expectation that Current ad is calculated spends 11000 yuan, it is determined that comparison result is that remaining advertising budget is super
Budget.
S105, the advertisement putting expense that Current ad is controlled according to comparison result, the advertisement to avoid Current ad are launched
Expense exceeds the advertising budget of Current ad.
As shown in figure 4, being a kind of specific implementation of step S105 provided in an embodiment of the present invention, that is, according to comparing
As a result the step of controlling the advertisement putting expense of Current ad, can specifically include following steps:
S401, when comparison result is remaining advertising budget deficiency, thrown according to the advertisement of preset rules control Current ad
Put expense.
In the embodiment of the present invention, the above-mentioned preset rules being related to can be set according to remaining advertising budget.Specifically.
When comparison result is remaining advertising budget deficiency, according to preset rules control Current ad advertisement putting expense the step of,
Include:
It is the first threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget is less than the first preset threshold
The advertisement putting expense of value control Current ad；
It is the second threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget is less than the second preset threshold
The advertisement putting expense of value control Current ad；
It is third threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget deficiency third predetermined threshold value
The advertisement putting expense of value control Current ad.
It should be noted that above-mentioned the first preset threshold being related to, the second preset threshold and third predetermined threshold value are residue
Advertising budget accounts for the ratio of the advertising budget of Current ad.The first preset threshold and corresponding first set according to preset rules
Threshold value, the second preset threshold and corresponding second threshold and third predetermined threshold value can be according to residues with corresponding third threshold value
Advertising budget is set.Such as: when residual accounts for master budget less than 10%, rate is reduced to 20%；When less than 5%,
Rate is reduced to 10%；When less than 1%, rate is reduced to 1%.
S402, when comparison result is remaining advertising budget excess budget, stop Current ad and participate in advertisement bidding.
A kind of advertisement putting expense control method provided in an embodiment of the present invention is current wide by obtaining when bidding process
The log of bidding in the first preset time is accused, log of bidding is that Current ad participates in generating when advertisement bidding every time；To pre-
If the exposure log in the time is analyzed, and combines log of bidding to estimate the expectation cost that Current ad participates in advertisement bidding,
Exposure log is that Current ad generates when exposing successfully every time；The expectation cost that Current ad participates in advertisement bidding is added to
The history of Current ad is spent, and the total expectation for obtaining Current ad is spent, and it is Current ad exposure successfully exposure that history, which is spent,
Spend cumulative and；Relatively more total expectation spends the size with the advertising budget of Current ad, obtains comparison result；It is tied according to comparing
The advertisement putting expense of fruit control Current ad.The embodiment of the present invention is avoided by carrying out pre-control in process of bidding from source
The advertisement putting expense of Current ad exceed Current ad advertising budget the case where occur.
In embodiments of the present invention, in order to further avoid excess budget the case where appearance, when comparison result is remaining advertisement
When budget abundance or remaining advertising budget deficiency, as shown in figure 5, this method can also be controlled by another advertisement putting expense
Method carries out the control of advertisement putting expense, and this method may include steps of:
S501, after receiving exposure monitoring, obtain exposure log of the Current ad in the second preset time.
It should be noted that advertisement, after user terminal generates exposure, user terminal can send an exposure monitoring request to clothes
Business device, the parameter that server requests every exposure tests parse, and generate corresponding exposure log, expose in log
Contain the advertisement ID of this time exposure advertisement, exposure is spent and the information such as advertisement position.
S502, the exposure for counting Current ad are spent, and the exposure of Current ad is spent to the history for being added to Current ad
It spends, the total exposure for obtaining Current ad is spent.
It should be noted that exposure log is read in log analysis service, the information such as advertisement ID, exposure cost are taken out, and will
Exposure is spent in the history cost for being added to the advertisement, and the total exposure for obtaining Current ad is spent.
S503, the size for comparing total exposure cost and the advertising budget of Current ad, obtain comparison result.
As shown in fig. 6, being a kind of specific implementation of step S503 provided in an embodiment of the present invention, that is, relatively more total to expose
The step of blink takes and the size of the advertising budget of Current ad, obtains comparison result, specifically comprises the following steps:
S601, judge that total exposure spends the size relation with the advertising budget of Current ad.
In the embodiment of the present invention, the advertising budget of the above-mentioned Current ad being related to is expense produced by Current ad successfully exposes
Maximum value.
S602, when total exposure spends the advertising budget for being much smaller than Current ad, it is determined that comparison result is remaining advertisement
Budget is sufficient.
In the embodiment of the present invention, it is current that above-mentioned " being much smaller than " being related to can indicate that the total exposure cost of Current ad only accounts for
The fraction of the advertising budget of advertisement, such as: the advertising budget of Current ad is set as 10000 yuan, and is calculated current
It is 800 yuan that the total exposure of advertisement, which is spent, it is determined that comparison result is that remaining advertising budget is sufficient, that is, remaining advertising budget is
10000 yuan -800 yuan=9200 yuan.
S603, when total exposure spends advertising budget that is close but being less than Current ad, it is determined that comparison result is residue
Advertising budget is insufficient.
In the embodiment of the present invention, when the total exposure for the Current ad being calculated spends close but is less than the wide of Current ad
When accusing budget, such as: when the total exposure that Current ad is calculated spends 9500 yuan, it is determined that comparison result is that remaining advertisement is pre-
It calculates insufficient, that is, remaining advertising budget is 10000 yuan -9500 yuan=500 yuan.
S604, when total exposure spend be greater than or equal to Current ad advertising budget when, it is determined that comparison result be residue
Advertising budget excess budget.
In the embodiment of the present invention, when the total exposure for the Current ad being calculated spends the advertising budget greater than Current ad
When, such as: when the total exposure that Current ad is calculated spends 10500 yuan, it is determined that comparison result is that remaining advertising budget is super
Budget.
S504, the advertisement putting expense that Current ad is controlled according to comparison result, the advertisement to avoid Current ad are launched
Expense exceeds the advertising budget of Current ad.
It should be noted that the step of controlling the advertisement putting expense of Current ad according to comparison result, specifically can wrap
Include following steps:
When comparison result is remaining advertising budget deficiency, take according to the advertisement dispensing of preset rules control Current ad
With.
In the embodiment of the present invention, the above-mentioned preset rules being related to can be set according to remaining advertising budget.Specifically.
When the comparison result is remaining advertising budget deficiency, the advertisement putting expense of the Current ad is controlled according to preset rules
The step of, comprising:
It is the first threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget is less than the first preset threshold
The advertisement putting expense of value control Current ad；
It is the second threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget is less than the second preset threshold
The advertisement putting expense of value control Current ad；
It is third threshold by the advertisement bidding speed adjust of Current ad when remaining advertising budget deficiency third predetermined threshold value
The advertisement putting expense of value control Current ad.
It should be noted that above-mentioned the first preset threshold being related to, the second preset threshold and third predetermined threshold value are residue
Advertising budget accounts for the ratio of the advertising budget of Current ad.The first preset threshold and corresponding first set according to preset rules
Threshold value, the second preset threshold and corresponding second threshold and third predetermined threshold value can be according to residues with corresponding third threshold value
Advertising budget is set.Such as: when residual accounts for master budget less than 10%, rate is reduced to 20%；When less than 5%,
Rate is reduced to 10%；When less than 1%, rate is reduced to 1%.
When comparison result is remaining advertising budget excess budget, stops Current ad and participate in advertisement bidding.
Advertisement putting expense control method provided in an embodiment of the present invention, by bid process carry out pre-control, from
On the basis of the case where source avoids the advertisement putting expense of Current ad from exceeding the advertising budget of Current ad occurs, carrying out
After pre-control of bidding, when comparison result is sufficient remaining advertising budget or residue advertising budget deficiency, exposure process is carried out
Further control, and then the advertisement putting expense for further avoiding the Current ad exceeds the advertising budget of the Current ad
The case where occur.
Referring to Fig. 7, a kind of disclosed advertisement putting expense control method, the present embodiment are corresponding public based on the above embodiment
A kind of announcement putting expense control device has been opened, has been specifically included: first processing units 701, the second processing unit 702, third processing
Unit 703, fourth processing unit 704 and the 5th processing unit 705, in which:
First processing units 701, it is described to bid day for obtaining bid log of the Current ad in the first preset time
Will is that Current ad participates in generating when advertisement bidding every time；
The second processing unit 702 for analyzing the exposure log in preset time, and combines log of bidding to estimate
The expectation that Current ad participates in advertisement bidding is spent, and the exposure log is that Current ad generates when exposing successfully every time；
Third processing unit 703, the expectation cost for Current ad to be participated in advertisement bidding are added to Current ad
History is spent, and the total expectation for obtaining Current ad is spent, and it is that successfully exposure is spent for Current ad exposure that the history, which is spent,
It is cumulative and；
Fourth processing unit 704 spends the size with the advertising budget of Current ad for relatively more total expectation, is compared
As a result；
5th processing unit 705, for controlling the advertisement putting expense of Current ad according to comparison result, to avoid current
The advertisement putting expense of advertisement exceeds the advertising budget of Current ad.
The message driving means based on browser includes processor and memory, above-mentioned first processing units, second
Processing unit, third processing unit, fourth processing unit and the 5th processing unit etc. are stored in storage as program unit
In device, above procedure unit stored in memory is executed by processor to realize corresponding function.
Include kernel in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one
Or more, it reduces as far as possible when carrying out the control of advertisement putting expense to realize by adjusting kernel parameter or even advertisement is avoided to throw
The case where putting expense excess budget appearance.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, if read-only memory (ROM) or flash memory (flash RAM), memory include that at least one is deposited
Store up chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor
The existing advertisement putting expense control method.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation
Advertisement putting expense control method described in Shi Zhihang.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, processor perform the steps of when executing program
Bid log of the Current ad in the first preset time is obtained, the log of bidding is that the Current ad is each
It is generated when participation advertisement bidding；
Exposure log in preset time is analyzed, and estimates the Current ad in conjunction with the log of bidding and participates in
The expectation of advertisement bidding is spent, and the exposure log Current ad generates when exposing successfully every time；
It spends the history for being added to the Current ad to spend the expectation that the Current ad participates in advertisement bidding, obtains
Total expectation of the Current ad is spent, and the history spends to add up for what the successful exposure of Current ad exposure was spent
With；
The size for comparing total the expectation cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the exposure log in preset time is analyzed, and in conjunction with the log of bidding estimate described in work as
The step of expectation that preceding advertisement participates in advertisement bidding is spent, comprising:
Exposure log in preset time is analyzed, and calculates the Current ad in conjunction with the log of bidding and participates in
The success rate of bidding of advertisement bidding, the exposure log include: expose every time successful advertisement id information, exposure spend and it is right
The advertisement position answered, the log of bidding include: the advertisement id information of each advertisement for participating in advertisement bidding, the bid and right of bidding
The advertisement position answered；
Each exposure is extracted from the exposure log, and successfully exposure is spent, and it is competing to calculate the Current ad participation advertisement
The exposure unit price of valence；
The exposure unit price of advertisement bidding is participated according to the Current ad and the Current ad participates in the competing of advertisement bidding
The expectation cost that the Current ad participates in advertisement bidding is calculated in valence success rate.
Further, total expectation spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that total expectation spends the size relation with the advertising budget of the Current ad；
When total expectation spends the advertising budget for being much smaller than the Current ad, then the comparison result is remaining wide
It is sufficient to accuse budget；
When total expectation spends advertising budget that is close but being less than the Current ad, then the comparison result is surplus
Remaining advertising budget is insufficient；
When total expectation spends the advertising budget for being greater than or equal to the Current ad, then the comparison result is surplus
Remaining advertising budget excess budget.
Further, the step of advertisement putting expense of the Current ad is controlled according to the comparison result, comprising:
When the comparison result is remaining advertising budget deficiency, the advertisement of the Current ad is controlled according to preset rules
Putting expense；
When the comparison result is remaining advertising budget excess budget, stops the Current ad and participate in advertisement bidding.
Further, described current according to preset rules control when the comparison result is remaining advertising budget deficiency
The step of advertisement putting expense of advertisement, comprising:
When the remaining advertising budget is less than the first preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for first threshold；
When the remaining advertising budget is less than the second preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for second threshold；
When the remaining advertising budget deficiency third predetermined threshold value, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for third threshold value.
Further, when the comparison result is sufficient remaining advertising budget or residue advertising budget deficiency, further includes:
After receiving exposure monitoring, exposure log of the Current ad in the second preset time is obtained；
The exposure for counting the Current ad is spent, and the exposure cost of the Current ad is added to the Current ad
History spend, obtain the Current ad total exposure spend；
The size for comparing the total exposure cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the total exposure spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that the total exposure spends the size relation with the advertising budget of the Current ad；
When the total exposure spends the advertising budget for being much smaller than the Current ad, then the comparison result is remaining wide
It is sufficient to accuse budget；
When the total exposure spends advertising budget that is close but being less than the Current ad, then the comparison result is surplus
Remaining advertising budget is insufficient；
When the total exposure spends the advertising budget for being greater than or equal to the Current ad, then the comparison result is surplus
Remaining advertising budget excess budget.
Equipment herein can be server, PC, PAD, mobile phone etc..
Present invention also provides a kind of computer program products, when executing on data processing equipment, are adapted for carrying out just
The program of beginningization there are as below methods step:
Bid log of the Current ad in the first preset time is obtained, the log of bidding is that the Current ad is each
It is generated when participation advertisement bidding；
Exposure log in preset time is analyzed, and estimates the Current ad in conjunction with the log of bidding and participates in
The expectation of advertisement bidding is spent, and the exposure log Current ad generates when exposing successfully every time；
It spends the history for being added to the Current ad to spend the expectation that the Current ad participates in advertisement bidding, obtains
Total expectation of the Current ad is spent, and the history spends to add up for what the successful exposure of Current ad exposure was spent
With；
The size for comparing total the expectation cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the exposure log in preset time is analyzed, and in conjunction with the log of bidding estimate described in work as
The step of expectation that preceding advertisement participates in advertisement bidding is spent, comprising:
Exposure log in preset time is analyzed, and calculates the Current ad in conjunction with the log of bidding and participates in
The success rate of bidding of advertisement bidding, the exposure log include: expose every time successful advertisement id information, exposure spend and it is right
The advertisement position answered, the log of bidding include: the advertisement id information of each advertisement for participating in advertisement bidding, the bid and right of bidding
The advertisement position answered；
Each exposure is extracted from the exposure log, and successfully exposure is spent, and it is competing to calculate the Current ad participation advertisement
The exposure unit price of valence；
The exposure unit price of advertisement bidding is participated according to the Current ad and the Current ad participates in the competing of advertisement bidding
The expectation cost that the Current ad participates in advertisement bidding is calculated in valence success rate.
Further, total expectation spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that total expectation spends the size relation with the advertising budget of the Current ad；
When total expectation spends the advertising budget for being much smaller than the Current ad, then the comparison result is remaining wide
It is sufficient to accuse budget；
When total expectation spends advertising budget that is close but being less than the Current ad, then the comparison result is surplus
Remaining advertising budget is insufficient；
When total expectation spends the advertising budget for being greater than or equal to the Current ad, then the comparison result is surplus
Remaining advertising budget excess budget.
Further, the step of advertisement putting expense of the Current ad is controlled according to the comparison result, comprising:
When the comparison result is remaining advertising budget deficiency, the advertisement of the Current ad is controlled according to preset rules
Putting expense；
When the comparison result is remaining advertising budget excess budget, stops the Current ad and participate in advertisement bidding.
Further, described current according to preset rules control when the comparison result is remaining advertising budget deficiency
The step of advertisement putting expense of advertisement, comprising:
When the remaining advertising budget is less than the first preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for first threshold；
When the remaining advertising budget is less than the second preset threshold, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for second threshold；
When the remaining advertising budget deficiency third predetermined threshold value, by the advertisement bidding speed adjust of the Current ad
The advertisement putting expense of the Current ad is controlled for third threshold value.
Further, when the comparison result is sufficient remaining advertising budget or residue advertising budget deficiency, further includes:
After receiving exposure monitoring, exposure log of the Current ad in the second preset time is obtained；
The exposure for counting the Current ad is spent, and the exposure cost of the Current ad is added to the Current ad
History spend, obtain the Current ad total exposure spend；
The size for comparing the total exposure cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled, according to the comparison result to avoid the wide of the Current ad
Accuse the advertising budget that putting expense exceeds the Current ad.
Further, the total exposure spends the size with the advertising budget of the Current ad, obtains comparing knot
The step of fruit, comprising:
Judge that the total exposure spends the size relation with the advertising budget of the Current ad；
When the total exposure spends the advertising budget for being much smaller than the Current ad, then the comparison result is remaining wide
It is sufficient to accuse budget；
When the total exposure spends advertising budget that is close but being less than the Current ad, then the comparison result is surplus
Remaining advertising budget is insufficient；
When the total exposure spends the advertising budget for being greater than or equal to the Current ad, then the comparison result is surplus
Remaining advertising budget excess budget.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Claims (10)
1. a kind of advertisement putting expense control method characterized by comprising
Bid log of the Current ad in the first preset time is obtained, the log of bidding is that the Current ad participates in every time
It is generated when advertisement bidding；
Exposure log in preset time is analyzed, and estimates the Current ad in conjunction with the log of bidding and participates in advertisement
The expectation bidded is spent, and the exposure log Current ad generates when exposing successfully every time；
It spends the history for being added to the Current ad to spend the expectation that the Current ad participates in advertisement bidding, obtains described
Total expectation of Current ad is spent, the history spend be Current ad exposure successfully spend cumulative of exposure and；
The size for comparing total the expectation cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled according to the comparison result, is thrown to avoid the advertisement of the Current ad
Put the advertising budget that expense exceeds the Current ad.
2. the method according to claim 1, wherein analyzing the exposure log in preset time, and tying
The step of Current ad participates in the expectation cost of advertisement bidding, is estimated in log of bidding described in conjunction, comprising:
Exposure log in preset time is analyzed, and calculates the Current ad in conjunction with the log of bidding and participates in advertisement
The success rate of bidding bidded, the exposure log include: expose every time successful advertisement id information, exposure spend and it is corresponding
Advertisement position, the log of bidding include: the advertisement id information of each advertisement for participating in advertisement bidding, the bid and corresponding of bidding
Advertisement position；
Exposure every time is extracted from the exposure log, and successfully exposure is spent, and is calculated the Current ad and is participated in advertisement bidding
Exposure unit price；
The exposure unit price of advertisement bidding is participated according to the Current ad and the Current ad participates in bidding into for advertisement bidding
Power calculation obtains the expectation cost that the Current ad participates in advertisement bidding.
3. the method according to claim 1, wherein total expectation spend it is wide with the Current ad
Accuse the size of budget, the step of obtaining comparison result, comprising:
Judge that total expectation spends the size relation with the advertising budget of the Current ad；
When total expectation spends the advertising budget for being much smaller than the Current ad, it is determined that the comparison result is remaining wide
It is sufficient to accuse budget；
When total expectation spends advertising budget that is close but being less than the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget is insufficient；
When total expectation spends the advertising budget for being greater than or equal to the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget excess budget.
4. according to the method described in claim 3, it is characterized in that, controlling the wide of the Current ad according to the comparison result
The step of accusing putting expense, comprising:
When the comparison result is remaining advertising budget deficiency, launched according to the advertisement that preset rules control the Current ad
Expense；
When the comparison result is remaining advertising budget excess budget, stops the Current ad and participate in advertisement bidding.
5. according to the method described in claim 4, it is characterized in that, when the comparison result is remaining advertising budget deficiency,
The step of advertisement putting expense of the Current ad is controlled according to preset rules, comprising:
It is the by the advertisement bidding speed adjust of the Current ad when the remaining advertising budget is less than the first preset threshold
One threshold value controls the advertisement putting expense of the Current ad；
It is the by the advertisement bidding speed adjust of the Current ad when the remaining advertising budget is less than the second preset threshold
Two threshold values control the advertisement putting expense of the Current ad；
It is the by the advertisement bidding speed adjust of the Current ad when the remaining advertising budget deficiency third predetermined threshold value
Three threshold values control the advertisement putting expense of the Current ad.
6. according to the method described in claim 3, it is characterized in that, when the comparison result is that remaining advertising budget is sufficient or surplus
When remaining advertising budget deficiency, further includes:
After receiving exposure monitoring, exposure log of the Current ad in the second preset time is obtained；
The exposure for counting the Current ad is spent, and the exposure cost of the Current ad is added to going through for the Current ad
History is spent, and the total exposure for obtaining the Current ad is spent；
The size for comparing the total exposure cost and the advertising budget of the Current ad, obtains comparison result；
The advertisement putting expense of the Current ad is controlled according to the comparison result, is thrown to avoid the advertisement of the Current ad
Put the advertising budget that expense exceeds the Current ad.
7. according to right want 6 described in method, which is characterized in that the total exposure spends the advertisement with the Current ad
The size of budget, the step of obtaining comparison result, comprising:
Judge that the total exposure spends the size relation with the advertising budget of the Current ad；
When the total exposure spends the advertising budget for being much smaller than the Current ad, it is determined that the comparison result is remaining wide
It is sufficient to accuse budget；
When the total exposure spends advertising budget that is close but being less than the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget is insufficient；
When the total exposure spends the advertising budget for being greater than or equal to the Current ad, it is determined that the comparison result is surplus
Remaining advertising budget excess budget.
8. a kind of advertisement putting expense control device characterized by comprising
First processing units, for obtaining bid log of the Current ad in the first preset time, the log of bidding is institute
State what Current ad participated in generating when advertisement bidding every time；
The second processing unit for analyzing the exposure log in preset time, and estimates institute in conjunction with the log of bidding
The expectation cost that Current ad participates in advertisement bidding is stated, the exposure log is that the Current ad generates when exposing successfully every time
's；
Third processing unit, the expectation cost for the Current ad to be participated in advertisement bidding are added to the Current ad
History is spent, and the total expectation for obtaining the Current ad is spent, and it is that Current ad exposure successfully exposes that the history, which is spent,
Take cumulative of blink and；
Fourth processing unit spends the size with the advertising budget of the Current ad for total expectation, is compared
Relatively result；
5th processing unit, for controlling the advertisement putting expense of the Current ad according to the comparison result, to avoid institute
The advertisement putting expense for stating Current ad exceeds the advertising budget of the Current ad.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage,
Wherein, the equipment where the storage medium is controlled when described program is run is executed such as any one of claim 1-7
The advertisement putting expense control method.
10. a kind of processor, which is characterized in that the processor is used to run program,
Wherein, such as advertisement putting expense control method of any of claims 1-7 is executed when described program is run.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810789025.2A CN109064219A (en) | 2018-07-18 | 2018-07-18 | A kind of advertisement putting expense control method and device |
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| CN201810789025.2A CN109064219A (en) | 2018-07-18 | 2018-07-18 | A kind of advertisement putting expense control method and device |
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Application publication date: 20181221 |