CN108921655A - Method of Commodity Recommendation and its device, server based on anti-fake information of tracing to the source - Google Patents
Method of Commodity Recommendation and its device, server based on anti-fake information of tracing to the source Download PDFInfo
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- CN108921655A CN108921655A CN201810635864.9A CN201810635864A CN108921655A CN 108921655 A CN108921655 A CN 108921655A CN 201810635864 A CN201810635864 A CN 201810635864A CN 108921655 A CN108921655 A CN 108921655A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/018—Certifying business or products
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
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Abstract
The present invention relates to commercial product recommending technical fields, more particularly to a kind of Method of Commodity Recommendation and its device, server based on anti-fake information of tracing to the source.Wherein, which includes：The anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain is obtained, anti-fake information page of tracing to the source includes the commodity tracing information of several links bought goods；Determine exposure time of the commodity tracing information in mobile terminal display screen curtain of each link；According to the commodity tracing information of each link in the exposure time of mobile terminal display screen curtain, recommend end article.Since anti-fake information of tracing to the source is able to record the commodity tracing information of the links such as raw material, production, storage, the logistics information of product, it can profoundly reflect user's things of interest, and, also according to each link commodity tracing information mobile terminal display screen curtain exposure time, it more further determines the things of user's concern, personalized commercial is more recommended to user to fine granularity with this.
Description
Technical field
The present invention relates to commercial product recommending technical fields, more particularly to a kind of commercial product recommending side based on anti-fake information of tracing to the source
Method and its device, server.
Background technique
With the development of big data technology, the commercial product recommending mode generated based on big data is varied, including logical
It crosses according to the history purchaser record of user and recommends personalized commercial to user, specifically, traditional technology passes through big data analysis
The history purchaser record of user, finds out the commodity of user preferences, to recommend the commodity to user.
However, traditional technology needs to handle mass data, the personalized commercial of user can be determined by making complicated operation.
Also, traditional technology more determines to fine granularity that the personalized commercial of user passes for example, user often buys beer not enough
System technology just recommends beer advertisements to user.However, user is not only concerned only with the mouthfeel of beer for a bottled beer, can also
The places of origin of raw materials, the warehouse logistics of beer etc. information are paid close attention to, therefore, traditional technology is not more concerned about commodity to fine granularity
Each production link, to provide a user more fine granularity ground personalized commercial.
Summary of the invention
One purpose of the embodiment of the present invention is intended to provide a kind of Method of Commodity Recommendation and its dress based on anti-fake information of tracing to the source
It sets, server, more fine granularity ground personalized commercial can be provided according to anti-fake information of tracing to the source for user.
In order to solve the above technical problems, the embodiment of the present invention provides following technical scheme：
In a first aspect, the embodiment of the present invention provides a kind of Method of Commodity Recommendation based on anti-fake information of tracing to the source, including：
Obtain the anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain, the anti-fake information page bread of tracing to the source
Include the commodity tracing information of several links of selective purchase；
Determine exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link；
According to the commodity tracing information of each link in the exposure time of the mobile terminal display screen curtain, recommend mesh
Mark commodity.
Optionally, exposure of the commodity tracing information according to each link in the mobile terminal display screen curtain
Duration recommends end article, including：
It is pre- to judge whether the commodity tracing information of each link is greater than in the exposure time of the mobile terminal display screen curtain
If duration；
If more than traversing out the end article of the commodity tracing information comprising the link out of commodity library, and recommend institute
State end article；
If being less than, do not recommend end article.
Optionally, the commodity that the commodity tracing information comprising the link is traversed out out of commodity library, and recommend institute
End article is stated, including：
The target complete commodity of the commodity tracing information comprising the link are traversed out out of commodity library；
Determine the degree of selling fast of each end article；
Recommend the highest end article of degree of selling fast.
Optionally, the commodity tracing information of each link of the determination is in the exposure of the mobile terminal display screen curtain
It is long, including：
Statistics checks the total degree of the anti-fake information of tracing to the source of the selective purchase；
Judgement checks whether the total degree of the anti-fake information of tracing to the source of the selective purchase is greater than preset times, wherein default
Number is greater than 1；
If more than determining exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link；
If being less than, exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link is not known.
Optionally, exposure of the commodity tracing information according to each link in the mobile terminal display screen curtain
Duration recommends end article, including：
The commodity tracing information of each link obtains the quotient of the link when the mobile terminal display screen curtain is exposed
The clicking rate of product tracing information；
According to the commodity tracing information of each link the mobile terminal display screen curtain exposure time with it is described
Clicking rate recommends end article.
In second aspect, the embodiment of the present invention provides a kind of device for recommending the commodity based on anti-fake information of tracing to the source, including：
Module is obtained, it is described anti-fake for obtaining the anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain
Information page of tracing to the source includes the commodity tracing information of several links bought goods；
Determining module, for determining the commodity tracing information of each link in the exposure of the mobile terminal display screen curtain
It is long；
Recommending module, for according to the commodity tracing information of each link the mobile terminal display screen curtain exposure
Light time is long, recommends end article.
Optionally, the recommending module includes：
First judging unit, for judging exposure of the commodity tracing information in the mobile terminal display screen curtain of each link
Whether the light time is long greater than preset duration；
First recommendation unit is used for if more than the commodity tracing information comprising the link is traversed out out of commodity library
End article, and recommend the end article；
Second recommendation unit, if not recommending end article for being less than.
Optionally, first recommendation unit is specifically used for：
The target complete commodity of the commodity tracing information comprising the link are traversed out out of commodity library；
Determine the degree of selling fast of each end article；
Recommend the highest end article of degree of selling fast.
Optionally, the determining module includes：
Statistic unit, for counting the total degree for checking the anti-fake information of tracing to the source of the selective purchase；
Second judgment unit, for judging to check it is pre- whether the total degree of anti-fake information of tracing to the source of the selective purchase is greater than
If number, wherein preset times are greater than 1；
First determination unit, for if more than determining that the commodity tracing information of each link is shown in the mobile terminal
The exposure time of screen；
Second determination unit, if the commodity tracing information for not knowing each link is aobvious in the mobile terminal for being less than
The exposure time of display screen curtain.
In the third aspect, the embodiment of the present invention provides a kind of server, including：
At least one processor；And
The memory being connect at least one described processor communication；Wherein, the memory be stored with can by it is described extremely
The instruction that a few processor executes, described instruction are executed by least one described processor, so that at least one described processing
Device can be used in executing described in any item Method of Commodity Recommendation based on anti-fake information of tracing to the source.
In the Method of Commodity Recommendation and its device, server based on anti-fake information of tracing to the source that each embodiment of the present invention provides
In, firstly, obtaining the anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain, anti-fake information page of tracing to the source includes choosing
Purchase the commodity tracing information of several links of commodity.Secondly, determining that the commodity tracing information of each link is shown in mobile terminal
The exposure time of screen.Again, it is pushed away according to the commodity tracing information of each link in the exposure time of mobile terminal display screen curtain
Recommend end article.Since anti-fake information of tracing to the source is able to record the commodity of the links such as raw material, production, storage, the logistics information of product
Tracing information can profoundly reflect user's things of interest, also, also according to the commodity tracing information of each link
In the exposure time of mobile terminal display screen curtain, the things of user's concern is more further determined, with this more fine granularity
Recommend personalized commercial to user.
Detailed description of the invention
One or more embodiments are illustrated by the picture in corresponding attached drawing, these exemplary theorys
The bright restriction not constituted to embodiment, the element in attached drawing with same reference numbers label are expressed as similar element, remove
Non- to have special statement, composition does not limit the figure in attached drawing.
Fig. 1 is that the embodiment of the present invention provides a kind of structural schematic diagram of mobile terminal；
Fig. 2 is that the embodiment of the present invention provides a kind of flow diagram of Method of Commodity Recommendation based on anti-fake information of tracing to the source；
Fig. 3 is that the embodiment of the present invention provides a kind of structural schematic diagram of device for recommending the commodity based on anti-fake information of tracing to the source；
Fig. 4 is the structural schematic diagram of recommending module in Fig. 3；
Fig. 5 is the structural schematic diagram of determining module in Fig. 3；
Fig. 6 is that the embodiment of the present invention provides a kind of structural schematic diagram of server.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that described herein, specific examples are only used to explain the present invention, not
For limiting the present invention.
How strike fake and forged commodity accomplishes thoroughly to prevent from the root, and simple verifying product company-information is much full
The foot not market demand, raw material, the production, storage, logistics information of product can be monitored while anti-fake, becomes anti-in recent years
The main trend of puppet development, therefore, when commodity dispatch from the factory, commodity are all pasted with the electronics mark of anti-fake information of tracing to the source for many producers
Label, for user's examination, anti-fake information of tracing to the source is able to record the commodity of the links such as raw material, production, storage, the logistics information of product
Tracing information.
User browse it is anti-fake trace to the source information when, can the different concern of commodity tracing information inputs to different links
Degree, analysis user, can be to user's recommendation more fine granularity a with this to the attention rate of some part commodity tracing information
Property commodity.
Method of Commodity Recommendation provided in an embodiment of the present invention based on anti-fake information of tracing to the source be applied to server, server with
Communication of mobile terminal, to complete the Method of Commodity Recommendation based on anti-fake information of tracing to the source.Mobile terminal supports various desktop applications
The installation of program, one or more multipad in such as following multipad：Shopping application program is drawn
Application program, demonstration applications, word-processing application, spreadsheet applications, game application, phone application
Application program, photo are supported in program, videoconference application, email application, instant message application program, training
Application program, digital camera application program, digital video recorder application program, web page browsing application program, digital music player
Application program and video frequency player application program etc..
Mobile terminal can for smart phone, computer, palm PC (Personal Digital Assistant,
PDA), the mobile terminals such as tablet computer, smartwatch.
Referring to Fig. 1, mobile terminal 100 includes wireless communication unit 11, audio/video (A/V) input unit 12, user
Input unit 13, sensing unit 14, output unit 15, display unit 16, memory 17, interface unit 18, fingerprint recognition mould group
19 and controller 20.
Mobile terminal 100 may include that multi-mode (multi mode) portable terminal and prepare more use (multistandby)
Portable terminal, wherein multi-mode portable terminal is separately connected according at least two communication means or at least two operators
To communication network, prepare more portable terminal is connected to communication according at least two communication means or at least two operators simultaneously
Network.
For illustrative purpose, mobile terminal according to an embodiment of the present invention is described as prepare more eventually as example
End.More standby terminals are portable terminals as follows, i.e.,：It is connected to simultaneously from include such as CDMA (CDMA),
It is selected in multiple communication means of global system for mobile communications (GSM), wideband code division multiple access (WCDMA) or WiMAX (Wibro)
The three kinds of communication networks selected.
Wireless communication unit 11 may include can be realized between mobile terminal and wireless communication system wireless communication or
At least one module of wireless communication is realized between the network at mobile terminal and mobile terminal.For example, wireless communication
Unit 11 includes broadcasting reception module, mobile communication module, wireless Internet module, short-range communication module and location information mould
Block.
Broadcasting reception module receives broadcast singal from external broadcast management server via broadcast channel and/or broadcast is related
Information.Here, broadcast channel may include satellite channel and terrestrial channel.Broadcast management server refers to service as follows
Device, i.e.,：It generates and sends broadcast singal and/or broadcast related information, or receives the broadcast singal generated and/or wide
It broadcasts relevant information and the broadcast singal generated and/or broadcast related information is sent to mobile terminal.Broadcast singal is not only
It may include television broadcasting signal, radio signals and data broadcasting signal, but also including with data broadcasting signal
The broadcast singal of the form engaged with television broadcasting signal or radio reception broadcast singal.
Broadcast related information can refer to information relevant to broadcasting channel, broadcast program or broadcast service provider.May be used also
To provide broadcast related information by mobile communications network.In such a case it is possible to receive broadcast by mobile communication module
Relevant information.Broadcast related information can electronic program guides (EPG) according to digital multimedia broadcasting (DMB) or hand-held number
The form of the electronic service guidebooks (ESG) of video broadcasting (DVB-H) exists.
Digit broadcasting system can be used to receive digital broadcast signal in broadcasting reception module, and digit broadcasting system is all for example
T-DMB (DMB-T), digital multimedia broadcast (dmb) via satellite (DMB-S), only media forward link (MediaFLO),
Hand-held digital video broadcast (DVB-H) or Terrestrial Integrated Service digital broadcasting (ISDB-T).It should be noted that may include broadcast reception
Module 111 to be not only suitable for above-mentioned digit broadcasting system, and is suitable for other broadcast systems.Pass through broadcasting reception module
The broadcast singal and/or broadcast related information received also can store in memory.
At least one party of the mobile communication module in base station, exterior terminal and the server on mobile communications network sends nothing
Line signal, or wireless signal can be received from at least one party in base station, exterior terminal and server.Here, according to character/
Multimedia Message sends and receivees, and wireless signal may include voice call signal, video call signal or various forms of
Data.
Wireless Internet module refers to the module for wireless internet connection, and can be internal or external at movement
Terminal.Such as Wireless LAN (WLAN) (Wi-Fi), WiMAX (Wibro), World Interoperability for Microwave Access, WiMax can be used
(Wimax), wireless Internet technologies as high-speed slender body theory (HSDPA).
Short-range communication module refers to the module for carrying out short haul connection.Such as bluetooth can be used
(Bluetooth), short distance as radio frequency identification (RFID), Infrared Data Association (IrDA), ultra wide band (UWB) or ZigBee
The communication technology.Location information module is the module for obtaining the position of mobile terminal, such as global positioning system (GPS) mould
Block.
It in addition, audio/video (A/V) input unit 12 is used for input audio signal or vision signal, and may include phase
Machine and microphone (microphone).Camera processing is in video call mode or screening-mode by imaging sensor static map obtained
The video frame of picture or such as motion image.Processed video frame may be displayed on display unit.Video through camera processing
Frame can store in memory, or unit can send by wireless communication to outside.According to user environment, may include
Two or more cameras.
Microphone receives external voice signal by microphone in call model, recording mode or speech recognition mode, and
It is electricity voice data by sound signal processing.For call model, processed voice data, which can be converted into, to be passed through
Mobile communication module is sent to the format of mobile communication base station to be exported.In microphone, it may be implemented connecing for removing
Receive the various noise remove algorithms of the noise generated during external voice signal.
User input unit 13 generates input data, and input data is for controlling operation of the user to mobile terminal.User
Input unit may include such as keyboard, thin film switch (dome switch), touch tablet (constant voltage/constant current), idler wheel
(jog wheel) or toggle switch (jog switch).User input unit may include the identification for generating selection signal
Module selection switch, selection signal in multiple selecting modules for selecting specific identification module.
Sensing unit 14 can detecte the current state of mobile terminal, and such as mobile terminal opens/closes state, movement
Whether the position of terminal contacts, the acceleration/deceleration of the direction of mobile terminal or mobile terminal with user, to generate for controlling
The sensing signal of the operation of mobile terminal.For example, can sense slider phones is to beat when mobile terminal is slider phones type
It is opening or closing.Furthermore it is possible to sense, whether power supply unit powers or whether external device (ED) is connected with interface unit.
Sensing unit may include such as touch sensor and proximity sensor.Touch sensor is the sensing for detecting touch operation
Device.For example, touch sensor can have the form of touch membrane, touch sheet or touch unit.
Touch sensor can have interlayer structure (hereinafter referred to as " touch screen ") together with display unit.Touch sensing
Device can be configured as the pressure for being applied to the specific part of display unit or be generated at the specific part of display unit
The variation of capacitor be converted to electrical input signal.Touch sensor can be configured as the position for not only detecting touch and region and
And the pressure that detection touches.
When there is touch input on a touch sensor, signal corresponding thereto (or multiple signals) is sent to touch
Controller.Touch controller handles the signal (or multiple signals) and then sends corresponding data to controller.Thus, control
Device can determine which region of display unit is touched.
In some embodiments, the sensing unit 14 of mobile terminal 100 may include two touch units, and respectively first
Touch unit 141 and the second touch unit 142, the first touch unit 141 are able to respond the first touch command of user's input, the
Two touch units 142 are able to respond the second touch command of user's input, and each touch command can be the touching in touch unit
Sensitive surfaces carry out track operation, clicking operation, double click operation and etc. operate.
Can by proximity sensor arrangement surrounded by touch screen or close to touch screen mobile terminal interior zone
In.Proximity sensor refers to utilizing power or infrared light in electromagnetic field close for detecting in the case where being not necessarily to Mechanical Contact
Scheduled detection surface or the existing sensor for being present in neighbouring object.In addition, compared with touch sensor, close to biography
Sensor has longer service life and higher effectiveness.
The example of proximity sensor includes transmission-type photoelectric sensor, direct reflective photoelectric sensor, mirror surface reflecting type
Photoelectric sensor, high frequency oscillation type proimity sensor, capacitive proximity sensor, magnetic proximity sensor and infrared light are close to be passed
Sensor.When touch screen is capacitive, touch screen is configured as by since indicant is caused by electric field
Change to detect the close of indicant.In this case, touch screen (touch sensor) can be classified as proximity sensor.
" close to touching " refers to causing not contacting touch screen but being identified as being located at close to the indicant of touch screen touching
Movement on screen." contact touches " refers to the movement of the indicant on practical contact touch screen.Indicant on the touchscreen into
Row indicates to carry out close to indicant when touch when indicant relative to the vertical corresponding position of touch screen close to the position touched.
Proximity sensor detection close to touch and close to touch mode (for example, close to touch distance, close to touch direction,
Close to touch speed, close to touch the time, close to touch location, it is mobile etc. close to touching).It can will be approached with detected
Touch with close to the output of touch mode corresponding information on the touchscreen.
Information handled by the display of display unit 16 (output) in the mobile terminal 100.For example, being exhaled when mobile terminal is in
When being mode, display related user interface (UI) or graphic user interface (GUI) with calling.When mobile terminal is exhaled in video
When crying in mode or screening-mode, image that is taking and/or receiving, UI or GUI are shown.
Display unit 16 may include liquid crystal display (LCD), Thin Film Transistor-LCD (TFT LCD), organic
At least one of light emitting diode indicator (OLED), flexible display and three-dimensional (3D) display.
According to the way of realization of mobile terminal, may exist two or more display units.For example, in mobile terminal
In, multiple displays can be separated on the surface or integrally be arranged, or are arranged on different surfaces.
Output unit 15 is for generation and vision, the sense of hearing or the related output of touch, and output unit may include sound
Sound output module, Alarm Unit and tactile module.
In call model, recording mode, speech recognition mode or broadcast reception mode, sound output module is being received
The audio data received from wireless communication unit, or output audio stored in memory can be exported when call signal
Data.Sound output module can export voice signal relevant to a certain function by mobile terminal execution (for example, receiving
The sound of call signal, the sound for receiving message etc.).Sound output module may include receiver, loudspeaker or buzzer.
Alarm Unit exports the signal for notifying the event of mobile terminal to occur.The event occurred in the terminal
Example includes receiving call signal, receiving message, key signals input and touch input.Alarm Unit can export video letter
Number or audio signal other than signal, for example, the signal occurred by vibration informing event.Display unit or sound can be passed through
Output module exports vision signal or audio signal.Therefore, it is single can be classified as alarm for display unit or sound output module
A part of member.
Tactile module generates the various haptic effects that user can feel.By the allusion quotation for the haptic effect that tactile module generates
Type example is vibration.It can be by the intensity and mode of the vibration generated of tactile module controlled.For example, output can be synthesized
Or sequentially export different vibrations.
The various haptic effects other than vibration, the effect of such as following various stimulations can be generated in tactile module：For example, phase
The stitch arrangement that is vertically moved for contact skin surface, by the air blowing force or suction of spray orifice or sucker, nuzzle up skin table
The element that neither endothermic nor exothermic is capable of in face, the contact of electrode or electrostatic force and use reproduces cold and hot effect.
Tactile module can not only transmit haptic effect by directly touching, and can be for example, by the finger of user
Or the muscular sense of arm realizes haptic effect.According to the type of the formation of mobile terminal, two or more tactiles can be provided
Module.
Memory 17 can store the program for operating controller, and can provisionally store input/output data
(for example, address list, message, still image, video etc.).Memory can also store and when applying touch input to touch screen
The vibration and the relevant data of sound of the various modes exported.
Memory 17 may include the storage medium of following at least one type：Flash-type memory, hard disk type memory,
Multimedia Micro Cards type memory, card type reservoir (for example, SD or XD memory), random access memory (RAM), static random are deposited
Reservoir (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable read only memory
(PROM), magnetic memory, disk and CD.Mobile terminal can be with the network for the store function for executing memory on the internet
Storage unit is operated in association.
Interface unit 18 executes the function that all external equipments are connected to the access of mobile terminal.Interface unit is from outside
Equipment receives data, is provided electric power and each element transmission electric power into mobile terminal, or will be in mobile terminal
Data are sent to external equipment.For example, wire/wireless ear port, external charger port, wire/wireless data port, depositing
Card storage port, the port for being connected to the device with identification module, the port audio input/output (I/O), video input/
The output port (I/O) and ear port can be included in interface unit.
Identification module is the chip for storing the various information for verifying access of the user to mobile terminal, and may include
Subscriber identification module (UIM), Subscriber Identity Module (SIM) and Universal Subscriber Identity Module (USIM).It can be according to smart card
Form manufacture has the device (hereinafter referred to as " identification device ") of identification module.Therefore, identification equipment can be via port and shifting
Dynamic terminal connection.
Interface unit 18 may be used as that the electric power from bracket is supplied to shifting when mobile terminal is connect with external bracket
The access of terminal is moved, or user is sent to the access of mobile terminal by the various command signals that bracket inputs.From support
The various command signals or electric power of frame input may be used as the signal whether identification mobile terminal is properly installed to bracket.
Fingerprint recognition mould group 19 can sense the finger print information of user's input.When finger is placed on fingerprint recognition mould by user
When the fingerprint induction zone of group 19, fingerprint recognition mould group 19 can acquire the finger print information of user's finger.Fingerprint recognition mould group 19 can
To be optical finger print module, capacitive fingerprint module and RF fingerprint module.
In addition, controller 20 controls the overall operation of mobile terminal.For example, controller 20 can execute with audio call,
Data communication or the related control of video call and processing.Controller 20 may include for playing multimedia multimedia mould
Block.Multi-media module can be realized in controller and can discretely be realized with controller 20.
In hardware realization, implementations described herein can be come real by using at least one of the following terms
It is existing：Specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing device (DSPD), programmable logic device
Part (PLD), processor, controller, microcontroller, microprocessor, executes these functions at field programmable gate array (FPGA)
Other electronic units.In some cases, these embodiments can be realized by controller 20.
Referring to Fig. 2, Fig. 2 is that the embodiment of the present invention provides a kind of stream of Method of Commodity Recommendation based on anti-fake information of tracing to the source
Journey schematic diagram.As shown in Fig. 2, the Method of Commodity Recommendation 200 based on anti-fake information of tracing to the source includes：
The anti-fake information page of tracing to the source that step 21, acquisition are presented on mobile terminal display screen curtain；
In the present embodiment, user opens and logs in the shopping application program of mobile terminal, is swept using shopping application program
The electronic tag being pasted on commodity is retouched, then, the display screen of mobile terminal jumps to anti-fake information page of tracing to the source, wherein
Anti-fake information page of tracing to the source includes the commodity tracing information of several links bought goods, all raw materials as mentioned above, production,
The commodity tracing information of the links such as storage, logistics information.
Step 22, exposure time of the commodity tracing information in mobile terminal display screen curtain for determining each link；
In the present embodiment, arbitrary content is shown in the display screen of mobile terminal in anti-fake information page of tracing to the source
When, exposure can be regarded as.For example, the raw material content information of anti-fake information page of tracing to the source is presented on the display screen of mobile terminal
On, then raw material content information is exposed.It is and then, past to pull down " production content information " when user's continuation operating display curtain,
And content information will be produced " pull down and when being presented on the display screen of mobile terminal, " production content information " is exposed.However,
" raw material content information " before is hidden by top set, and therefore, " raw material content information " has not exposed.
When the commodity tracing information of each link is exposed, exposure time is all corresponded to, user is limited to and traces back to anti-fake
The corresponding exposure time of commodity tracing information of the drop-down of the source information page or the speed of pull-up, each link is different, example
Such as, " raw material content information " corresponding exposure time is 1 second, and " production content information " corresponding exposure time is 60 seconds.
Step 23, the exposure time according to the commodity tracing information of each link in mobile terminal display screen curtain, recommendation mesh
Mark commodity.
In the present embodiment, server can be according to the commodity tracing information of each link in mobile terminal display screen curtain
Exposure time analyzes user to the attention rate of the commodity tracing information of links, and then recommends end article with this.
For example：Server judges exposure time of the commodity tracing information in mobile terminal display screen curtain of each link
Whether preset duration is greater than, if more than the end article of the commodity tracing information comprising link is traversed out out of commodity library, and push away
Recommend end article；If being less than, do not recommend end article.For example, " raw material content information " corresponding exposure time is 1 second, " production
The corresponding exposure time of content information " is 60 seconds, and preset duration is 15 seconds, and then, server traverses out out of commodity library includes
With the production associated end article of content information, and recommend end article.Alternatively, server is not recommended comprising believing with raw material content
Cease associated end article.
In general, since anti-fake information of tracing to the source is able to record the links such as raw material, production, storage, the logistics information of product
Commodity tracing information, can profoundly reflect user's things of interest, also, chase after also according to the commodity of each link
Information of tracing back determines the things of user's concern, more further in the exposure time of mobile terminal display screen curtain with this more refinement
Recommend personalized commercial to user to granularity.
In order to further enhance the desire to purchase and experience sense of user, in some embodiments, traversed out of commodity library
Commodity of commodity tracing information comprising link out, and during recommending end article, firstly, server is out of commodity library time
Go through out the target complete commodity of the commodity tracing information comprising link.For example, searching out source area out of commodity library is Guangzhou
Target complete commodity.
Secondly, server determines the degree of selling fast of each end article.For example, server passes through crawler technology, from each big net
Network platform grabs the commodity sold fast, and finds out from the commodity sold fast commodity that source area is Guangzhou as end article.
Again, server recommends the highest end article of degree of selling fast.For example, as the target quotient that sells fast that source area is Guangzhou
Product be it is multiple when, server further according to degree of selling fast to inquire source area be Guangzhou multiple end articles of selling fast, according to heat
Degree of selling height arranges, and therefrom the highest end article of degree of selling fast is selected to recommend user.
Therefore, by such mode, the enjoyment of user's purchase can be enriched, the desire to purchase and experience of user are promoted
Sense.
In general, user checks that the anti-fake of selective purchase is traced back using the electronic tag on mobile terminal first scan commodity
When source information, such behavior for the first time recommends personalized commercial to be that there are reference significances fine granularity, but and non-genuine reflection
The degree of concern that user believes the commodity tracing of some part, if server analyzes the such behavior for the first time of user, meeting according to this
The operating load of server is aggravated, and the confidence level of calculated attention rate is not high.Then, in some embodiments, true
The commodity tracing information of fixed each link is during the exposure time of mobile terminal display screen curtain, firstly, server statistics
Check the total degree of the anti-fake information of tracing to the source of selective purchase.For example, user check every time selective purchase it is anti-fake trace to the source information when,
Server all records the device id of customer mobile terminal and the identification code of selective purchase, and the two is formed corresponding relationship, and
And server also writes down the total degree that mobile terminal checks the selective purchase.
Secondly, server judgement checks whether the total degree of the anti-fake information of tracing to the source of selective purchase is greater than preset times,
In, preset times are greater than 1；If more than determining the commodity tracing information of each link in the exposure of mobile terminal display screen curtain
It is long；If being less than, exposure time of the commodity tracing information in mobile terminal display screen curtain of each link is not known.
Therefore, by such mode, user can be determined to the anti-fake information of tracing to the source of selective purchase more accurately
Attention rate, to recommend personalized commercial to user more accurately.
In general, if user check selective purchase it is anti-fake trace to the source information page when, it is anti-fake trace to the source information page click
The commodity tracing information of some part, such behavior representation user especially takes notice of the commodity tracing information of the link, for essence
Standard recommends personalized commercial, is preferentially considered as this class behavior.Therefore, in some embodiments, in the quotient according to each link
Product tracing information the mobile terminal display screen curtain exposure time, recommend end article during, firstly, each link
Commodity tracing information when the display screen of mobile terminal is exposed, server judges the quotient of each links being exposed
Whether product tracing information is clicked, if being clicked, obtains the clicking rate of the commodity tracing information of the link, if being not clicked on, after
Whether the commodity tracing information of the continuous each links being exposed of detection is clicked.For example, " source area content information " is exposed
Light, also, user clicks " source area content information ", and server can detect " source area content information " this link
Commodity tracing information be clicked.
Secondly, server according to the commodity tracing information of each link mobile terminal display screen curtain exposure time and point
Rate is hit, end article is recommended.Although for example, exposure time of the commodity tracing information of some part in mobile terminal display screen curtain
Less than preset duration, still, user clicks the commodity tracing information of the link, and then, server traverses out out of commodity library
The end article of commodity tracing information comprising the link, and recommend end article.For another example although the commodity of multiple links chase after
Information of tracing back is both greater than preset duration in the exposure time of mobile terminal display screen curtain, but in the commodity tracing of the multiple link
" supplier's content information " is just clicked in information, and then, server is traversed out out of commodity library comprising " supplier's content letter
The end article of breath ", and recommend end article.
As the another aspect of the embodiment of the present invention, the embodiment of the present invention provides a kind of commodity based on anti-fake information of tracing to the source
Recommendation apparatus is applied to mobile terminal.Referring to Fig. 3, the device for recommending the commodity 300 based on anti-fake information of tracing to the source includes：It obtains
Module 31, determining module 32 and recommending module 33.
Module 31 is obtained to be used to obtain the anti-fake information page of tracing to the source being presented on the mobile terminal display screen curtain, it is described
Anti-fake information page of tracing to the source includes the commodity tracing information of several links bought goods；
Determining module 32 is used to determine exposure of the commodity tracing information in the mobile terminal display screen curtain of each link
Duration；
Recommending module 33 is used for the commodity tracing information according to each link in the mobile terminal display screen curtain
Exposure time recommends end article.
In some embodiments, referring to Fig. 4, recommending module 33 includes：First judging unit 331, the first recommendation unit
332 and second recommendation unit 333.
First judging unit 331 is used to judge the commodity tracing information of each link in the mobile terminal display screen curtain
Whether exposure time is greater than preset duration；
First recommendation unit 332 is used for if more than the commodity tracing information comprising the link is traversed out out of commodity library
End article, and recommend the end article；
If the second recommendation unit 333 does not recommend end article for being less than.
In some embodiments, the first recommendation unit 332 is specifically used for：It is traversed out out of commodity library comprising the link
The target complete commodity of commodity tracing information；Determine the degree of selling fast of each end article；Recommend the highest end article of degree of selling fast.
In some embodiments, referring to Fig. 5, determining module 32 includes：Statistic unit 321, second judgment unit 322,
First determination unit 323 and the second determination unit 324.
Statistic unit 321 is used to count the total degree for the anti-fake information of tracing to the source for checking the selective purchase；
Second judgment unit 322 is for judging to check whether the total degree of the anti-fake information of tracing to the source of the selective purchase is greater than
Preset times；
First determination unit 323 is used to determine that the commodity tracing information of each link is aobvious in the mobile terminal
The exposure time of display screen curtain；
If the second determination unit 324 does not know the commodity tracing information of each link in the mobile terminal for being less than
Show the exposure time of screen.
Since Installation practice and embodiment of the method under the premise of content does not conflict mutually, are filled based on same design
The content for setting embodiment can be with quoting method embodiment, and this will not be repeated here.
As the another aspect of the embodiment of the present invention, the embodiment of the present invention provides a kind of server.Referring to Fig. 6, the clothes
Business device 600 include：One or more processors 61 and memory 62.Wherein, in Fig. 6 by taking a processor 61 as an example.
Processor 61 can be connected with memory 62 by bus or other modes, to be connected as by bus in Fig. 6
Example.
Memory 62 is used as a kind of non-volatile computer readable storage medium storing program for executing, can be used for storing non-volatile software journey
Sequence, non-volatile computer executable program and module, such as the commodity based on anti-fake information of tracing to the source in the embodiment of the present invention
Corresponding program instruction/the module of recommended method.The non-volatile software journey that processor 61 is stored in memory 62 by operation
Sequence, instruction and module, thereby executing the Method of Commodity Recommendation as shown in Figure 2 based on anti-fake information of tracing to the source, or extremely such as Fig. 3
The various function application and data processing of the device for recommending the commodity shown in fig. 5 based on anti-fake information of tracing to the source.
Memory 62 may include high-speed random access memory, can also include nonvolatile memory, for example, at least
One disk memory, flush memory device or other non-volatile solid state memory parts.In some embodiments, memory 62
Optional includes the memory remotely located relative to processor 61, these remote memories can pass through network connection to processor
61.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Described program instruction/module is stored in the memory 62, is held when by one or more of processors 61
When row, the Method of Commodity Recommendation based on anti-fake information of tracing to the source in above-mentioned any means embodiment is executed, for example, thereby executing such as
Method of Commodity Recommendation shown in Fig. 2 based on anti-fake information of tracing to the source, or it is as shown in Figures 3 to 5 based on anti-fake information of tracing to the source
The device for recommending the commodity various function application and data processing.
The embodiment of the invention also provides a kind of non-transient computer readable storage medium, the non-transient computer is readable
Storage medium is stored with computer executable instructions, and the computer executable instructions are for making server execute as above any one
The Method of Commodity Recommendation based on anti-fake information of tracing to the source.
Device or apparatus embodiments described above is only schematical, wherein it is described as illustrated by the separation member
Unit module may or may not be physically separated, and the component shown as modular unit can be or can also
Not to be physical unit, it can it is in one place, or may be distributed on multiple network module units.It can basis
It is actual to need that some or all of the modules therein is selected to achieve the purpose of the solution of this embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can
It is realized by the mode of software plus general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, above-mentioned technology
Scheme substantially in other words can be embodied in the form of software products the part that the relevant technologies contribute, the computer
Software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including some instructions to
So that computer equipment (can be personal computer, server or the network equipment etc.) execute each embodiment or
Method described in certain parts of embodiment.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；At this
It under the thinking of invention, can also be combined between the technical characteristic in above embodiments or different embodiment, step can be with
It is realized with random order, and there are many other variations of different aspect present invention as described above, for simplicity, they do not have
Have and is provided in details；Although the present invention is described in detail referring to the foregoing embodiments, the ordinary skill people of this field
Member should understand that：It is still possible to modify the technical solutions described in the foregoing embodiments, or to part of skill
Art feature is equivalently replaced；And these are modified or replaceed, each reality of the application that it does not separate the essence of the corresponding technical solution
Apply the range of a technical solution.
Claims (10)
1. a kind of Method of Commodity Recommendation based on anti-fake information of tracing to the source, which is characterized in that including：
The anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain is obtained, the anti-fake information page of tracing to the source includes choosing
Purchase the commodity tracing information of several links of commodity；
Determine exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link；
According to the commodity tracing information of each link in the exposure time of the mobile terminal display screen curtain, recommend target quotient
Product.
2. the method according to claim 1, wherein the commodity tracing information according to each link exists
The exposure time of the mobile terminal display screen curtain recommends end article, including：
Judge the commodity tracing information of each link when whether the exposure time of the mobile terminal display screen curtain is greater than default
It is long；
If more than traversing out the end article of the commodity tracing information comprising the link out of commodity library, and recommend the mesh
Mark commodity；
If being less than, do not recommend end article.
3. according to the method described in claim 2, it is characterized in that, described traverse out the quotient comprising the link out of commodity library
The commodity of product tracing information, and recommend the end article, including：
The target complete commodity of the commodity tracing information comprising the link are traversed out out of commodity library；
Determine the degree of selling fast of each end article；
Recommend the highest end article of degree of selling fast.
4. the method according to claim 1, wherein the commodity tracing information of each link of the determination is described
The exposure time of mobile terminal display screen curtain, including：
Statistics checks the total degree of the anti-fake information of tracing to the source of the selective purchase；
Judgement checks whether the total degree of the anti-fake information of tracing to the source of the selective purchase is greater than preset times, wherein preset times
Greater than 1；
If more than determining exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link；
If being less than, exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link is not known.
5. method according to any one of claims 1 to 4, which is characterized in that the commodity according to each link
Tracing information recommends end article in the exposure time of the mobile terminal display screen curtain, including：
When the mobile terminal display screen curtain is exposed, the commodity for obtaining the link chase after the commodity tracing information of each link
The clicking rate for information of tracing back；
Exposure time and the click according to the commodity tracing information of each link in the mobile terminal display screen curtain
Rate recommends end article.
6. a kind of device for recommending the commodity based on anti-fake information of tracing to the source, which is characterized in that including：
Module is obtained, it is described anti-fake to trace to the source for obtaining the anti-fake information page of tracing to the source being presented on mobile terminal display screen curtain
Information page includes the commodity tracing information of several links bought goods；
Determining module, for determining exposure time of the commodity tracing information in the mobile terminal display screen curtain of each link；
Recommending module, for the commodity tracing information according to each link in the exposure of the mobile terminal display screen curtain
It is long, recommend end article.
7. device according to claim 6, which is characterized in that the recommending module includes：
First judging unit, for judging the commodity tracing information of each link in the exposure of the mobile terminal display screen curtain
It is long whether to be greater than preset duration；
First recommendation unit is used for if more than the target of the commodity tracing information comprising the link is traversed out out of commodity library
Commodity, and recommend the end article；
Second recommendation unit, if not recommending end article for being less than.
8. device according to claim 7, which is characterized in that first recommendation unit is specifically used for：
The target complete commodity of the commodity tracing information comprising the link are traversed out out of commodity library；
Determine the degree of selling fast of each end article；
Recommend the highest end article of degree of selling fast.
9. device according to claim 6, which is characterized in that the determining module includes：
Statistic unit, for counting the total degree for checking the anti-fake information of tracing to the source of the selective purchase；
Second judgment unit, for judging to check whether the total degree of anti-fake information of tracing to the source of the selective purchase is greater than default time
Number, wherein preset times are greater than 1；
First determination unit, for if more than determining the commodity tracing information of each link in the mobile terminal display screen curtain
Exposure time；
Second determination unit, if not knowing the commodity tracing information of each link in the mobile terminal display screen for being less than
The exposure time of curtain.
10. a kind of server, which is characterized in that including：
At least one processor；And
The memory being connect at least one described processor communication；Wherein, be stored with can be by described at least one for the memory
The instruction that a processor executes, described instruction is executed by least one described processor, so that at least one described processor energy
It is enough in execution such as the Method of Commodity Recommendation described in any one of claim 1 to 5 based on anti-fake information of tracing to the source.
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| CN201810635864.9A CN108921655A (en) | 2018-06-20 | 2018-06-20 | Method of Commodity Recommendation and its device, server based on anti-fake information of tracing to the source |
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