CN108600399A - Information-pushing method and Related product - Google Patents
Information-pushing method and Related product Download PDFInfo
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- CN108600399A CN108600399A CN201810859668.XA CN201810859668A CN108600399A CN 108600399 A CN108600399 A CN 108600399A CN 201810859668 A CN201810859668 A CN 201810859668A CN 108600399 A CN108600399 A CN 108600399A
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- information
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- electronic equipment
- identification
- image
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/025—Services making use of location information using location based information parameters
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Multimedia (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment of the present application discloses a kind of information-pushing method and Related product, is applied to server and electronic equipment, and wherein method includes：Target image is obtained by the camera of the electronic equipment；The electronic equipment identifies the target identification in the target image；If recognition failures, the location information of the electronic equipment is determined, the azimuth information of the electronic equipment is determined according to the target image and multiple corresponding reference pictures of the location information；The electronic equipment generates push request with the azimuth information according to the positional information, and push request is sent to server；The server determines target identification according to the azimuth information and the location information, and the corresponding target push information of the target identification is sent to the electronic equipment.Using the application, information pushing efficiency can be improved, convenient for improving user experience.
Description
Technical field
This application involves the Internet of Things communications field, a kind of information-pushing method and Related product have been related generally to.
Background technology
With the development of electronic device technology, people’s lives be unable to do without electronic equipment (such as：Mobile phone, tablet etc.).It is existing
Having in technology, many application programs in electronic equipment can push relevant information, such as：Cuisines, snack, amusement and recreation,
Favor information etc..Therefore, how to improve information pushing efficiency is those skilled in the art's technical problem to be solved.
Invention content
The embodiment of the present application provides a kind of information-pushing method and Related product, and information pushing efficiency can be improved, be convenient for
Improve user experience.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, it is applied to server, wherein：
In electronic equipment identification target identification failure, the push request that the electronic equipment is sent, the push are received
Request carries the location information and azimuth information of the electronic equipment；
Target identification is determined according to the azimuth information and the location information；
The corresponding target push information of the target identification is sent to the electronic equipment.
Second aspect, the embodiment of the present application provide a kind of information-pushing method, are applied to electronic equipment, the electronic equipment
Including camera, wherein：
Target image is obtained by the camera；
Identify the target identification in the target image；
If recognition failures, the location information of the electronic equipment is determined, according to the target image and the location information
Multiple corresponding reference pictures determine the azimuth information of the electronic equipment；
Push request is generated with the azimuth information according to the positional information, push request is sent to service
Device；
Receive the target push information corresponding with the target identification that the server is sent.
The third aspect, the embodiment of the present application provide a kind of server, including：
Communication unit, in electronic equipment identification target identification failure, receiving the push that the electronic equipment is sent
Request, the push request carry the location information and azimuth information of the electronic equipment；
Determination unit, for determining target identification according to the azimuth information and the location information；
The communication unit, is additionally operable to the corresponding target push information of the target identification being sent to the electronics and sets
It is standby.
Fourth aspect, the embodiment of the present application provide a kind of electronic equipment, and the electronic equipment includes camera, the electronics
Equipment includes：
Acquiring unit, for obtaining target image by the camera；
Recognition unit, for identification target identification in the target image；
Determination unit determines the location information of the electronic equipment if being used for recognition failures, according to the target image and
Multiple corresponding reference pictures of the location information determine the azimuth information of the electronic equipment；
Generation unit, for generating push request with the azimuth information according to the positional information；
Communication unit, for push request to be sent to server；It is sending with the mesh to receive the server
Mark identifies corresponding target push information.
5th aspect, the embodiment of the present application provide a kind of information presentation device, including processor, memory, communication interface
And one or more programs, wherein said one or multiple programs are stored in above-mentioned memory, and are configured by upper
Processor execution is stated, described program includes the finger for the step some or all of as described in first aspect and second aspect
It enables.
6th aspect, the embodiment of the present application provide a kind of computer readable storage medium, wherein described computer-readable
Storage medium stores computer program, wherein the computer program makes computer execute such as the embodiment of the present application first party
Step some or all of described in face and second aspect.
7th aspect, the embodiment of the present application provide a kind of computer program product, wherein the computer program product
Non-transient computer readable storage medium including storing computer program, the computer program are operable to make calculating
Machine executes the step some or all of as described in the embodiment of the present application first aspect and second aspect.The computer program produces
Product can be a software installation packet.
Implement the embodiment of the present application, will have the advantages that：
After using above-mentioned information-pushing method and Related product, server loses in electronic equipment identification target identification
When losing, the push request that the electronic equipment is sent is received, the push request carries the location information of the electronic equipment
And azimuth information.The server determines target identification according to the azimuth information and the location information, by the target mark
Know corresponding target push information and is sent to the electronic equipment.In this way, being presently in the corresponding mesh in position based on electronic equipment
Mark mark is pushed, and information pushing efficiency can be improved, convenient for improving user experience.
Description of the drawings
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of application for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Wherein：
Fig. 1 is a kind of flow diagram of information-pushing method provided by the embodiments of the present application；
Fig. 2 is the flow diagram of another information-pushing method provided by the embodiments of the present application；
Fig. 3 is the flow diagram of another information-pushing method provided by the embodiments of the present application；
Fig. 4 is a kind of structural schematic diagram of server provided by the embodiments of the present application；
Fig. 5 is the structural schematic diagram of a kind of electronic equipment provided by the embodiments of the present application；
Fig. 6 is a kind of structural schematic diagram of information presentation device provided by the embodiments of the present application.
Specific implementation mode
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, technical solutions in the embodiments of the present application are clearly and completely described, it is clear that described embodiment is only
Some embodiments of the present application, instead of all the embodiments.Based on the embodiment in the application, those of ordinary skill in the art
The every other embodiment obtained without creative efforts, shall fall in the protection scope of this application.
Term " first ", " second " in the description and claims of this application and above-mentioned attached drawing etc. are for distinguishing
Different objects, rather than for describing particular order.In addition, term " comprising " and " having " and their any deformations, it is intended that
It is to cover and non-exclusive includes.Such as process, method, system, product or the equipment for containing series of steps or unit do not have
It is defined in the step of having listed or unit, but further includes the steps that optionally not listing or unit, or optionally also wrap
It includes for other intrinsic steps of these processes, method, product or equipment or unit.
Referenced herein " embodiment " is it is meant that a particular feature, structure, or characteristic described can wrap in conjunction with the embodiments
It is contained at least one embodiment of the application.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
It describes in detail below to the embodiment of the present application.
The embodiment of the present application provides a kind of information-pushing method and Related product, and information pushing efficiency can be improved, be convenient for
Improve user experience.
Fig. 1 is please referred to, the embodiment of the present application provides a kind of flow diagram of information-pushing method.The information-pushing method
Applied to server, which can connect with multiple electronic equipments.
Electronic equipment involved by the embodiment of the present application may include various handheld devices with wireless communication function,
Wearable device, computing device are connected to other processing equipments of radio modem and various forms of users set
Standby (user equipment, UE), mobile station (mobile station, MS), terminal device (terminal device) etc.
Deng.For convenience of description, apparatus mentioned above is referred to as electronic equipment.
Specifically, as shown in Figure 1, a kind of information-pushing method, including：
S101：In electronic equipment identification target identification failure, server receives the push that the electronic equipment is sent and asks
It asks, the push request carries the location information and azimuth information of the electronic equipment.
In the embodiment of the present application, target identification can be the flag information of the buildings such as market, supermarket, enterprise, park.
How the application identifies that target identification does not limit for electronic equipment, and in one embodiment, the electronics is set
It is standby to identify that the target identification in the target image includes：The electronic equipment carries out contours extract to the target image and obtains
Multiple portions image；The electronic equipment chooses the target part image in the multiple parts of images；The electronic equipment pair
Identification image in the target part image carries out feature recognition and obtains the target identification.
It is appreciated that electronic equipment carries out target image the corresponding image that contours extract can get different objects, so
The target part image in multiple portions image is chosen afterwards, and carrying out feature recognition to the identification image in target part image obtains
The accuracy of identification target identification can be improved in target identification.
Wherein, the method for choosing target part image for electronic equipment does not limit, and can choose area maximum position pair
The contour images answered can also choose the contour images etc. of middle position.
It is not also limited for how to carry out feature recognition to the identification image in target part image, due to identification image
Generally include fundamental figure (such as：Rectangle, circle, triangle etc.) combination or word, number combinatorics on words etc., then electronic equipment can
The image comprising word, number or fundamental figure in target part image is extracted, then feature recognition is carried out to it.
It should be noted that above-mentioned target image may be because the reason of hand shaking or light be difficult to shoot it is clear, or by
It is just not larger in target area, angle, it is difficult to complete target identification to be taken, to cause recognition failures.
In one embodiment, the method further includes：The electronic equipment obtains the complete of the target part image
Degree；When the integrity degree is more than first threshold, the electronic equipment obtains the evaluation of estimate of the target part image；Described
When evaluation of estimate is less than or equal to second threshold, the electronic equipment identifies the target part image failure.
Wherein, first threshold and second threshold are not limited；Integrity degree is according to the image shape of target part image
It is determined, evaluation of estimate is determined according to multiple evaluative dimensions such as the colors, fog-level, angle of target part image.
It is appreciated that obtaining the integrity degree of target part image, when integrity degree is less than or equal to first threshold, determining should
Target part image recognition fails, i.e. the target image recognition failures；If the integrity degree is more than first threshold, then obtains target portion
The evaluation of estimate of partial image, if evaluation of estimate is less than or equal to second threshold, it is determined that the target part image recognition fails, i.e. the mesh
Logo image recognition failures.In this way, target image is identified based on integrity degree and evaluation of estimate, if the integrity degree or evaluation of estimate can
It determines that the target image is difficult to, then the target identification in the target image is not identified, but directly to server
The push request for sending the location information and azimuth information that carry electronic equipment, improves recognition efficiency, to save power consumption.
In the embodiment of the present application, push request carries the location information and azimuth information of the electronic equipment, is used for
Indicate that server sends target push information corresponding with the location information and the azimuth information, which can
It can also be the sales promotion information of market or supermarket to be the notification information in market, supermarket, enterprise, park etc., can also be parking
Vacancy information, bus station, railway station etc. Bus Schedules etc., do not limit herein.
Wherein, location information is the physical location of electronic equipment, and azimuth information is the direction corresponding to electronic equipment front,
For example, the location information of electronic equipment is the emerging research park of section of Shenzhen, azimuth information is positive east.
Location information and azimuth information are determined that the application obtains electronic equipment the side of location information by electronic equipment
Method does not limit, and can be positioned by the global positioning system (Global Positioning System, GPS) in electronic equipment
Chip obtain equipment through dimensional information, so that it is determined that its location information；It may be based on the network location service of electronic equipment
(Network Location Provider, NLP) obtains location information, wherein network includes mobile data network, wireless guarantor
Very (Wireless-Fidelity, Wi-Fi) network or bluetooth (Bluetooth) network etc., i.e., when equipment accesses above-mentioned network extremely
When a kind of few network, media access control (Media the Access Control or Medium of corresponding base station can be obtained
Access Control, MAC) address information and network signal intensity, the mac address information of Wi-Fi and bluetooth MAC Address letter
Breath, and latitude and longitude information corresponding with above-mentioned mac address information or address information are calculated under networking state；Base can also be passed through
Stand setting multiple receiver receiving devices send signal time computing device at a distance from base station, received according to receiver
Direction of the equipment relative to base station is obtained to the direction of signal, to obtain its location information, the method is not limited by networking state
System, as long as having used client identification module (Subscriber Identity Module, SIM card) or similar card in equipment, i.e.,
It can be obtained.
The method that the application obtains directional information for electronic equipment does not also limit, in one embodiment, the electricity
Sub- equipment includes camera, and target image is obtained by the camera；According to the target image and the location information pair
Multiple reference pictures answered determine the azimuth information of the electronic equipment.
Wherein, multiple corresponding reference pictures of the location information are prestored, which includes the position
The corresponding image of information different directions, and image clearly.
It is appreciated that obtain target image by the camera of electronic equipment, then based on the electronic equipment of aforementioned determination
Location information determines the azimuth information of the electronic equipment according to the target image and multiple above-mentioned reference pictures, in this way, can
Improve the accuracy for determining azimuth information.
S102：The server determines target identification according to azimuth information and location information.
In one embodiment, the server determines target identification packet according to the azimuth information and the location information
It includes：The server chooses object reference figure according to the azimuth information from multiple corresponding reference pictures of the location information
Picture；The server determines the target identification according to the identification image in the target reference picture.
As previously mentioned, multiple reference pictures are the image of the corresponding different directions of the location information, since identification image is logical
The often combination including fundamental figure or word, number combinatorics on words etc., then server can according to include in target reference picture word,
The image of number or fundamental figure determines identification image therein, then its progress feature recognition obtains target mark to the identification image
Know.
It is appreciated that the server is chosen according to the azimuth information pushed in request and multiple described reference pictures
Target reference picture, and the location information of the target reference picture and azimuth information are believed with electronic equipment target push to be obtained
Corresponding position consistency is ceased, in this way, the accuracy of determining target reference picture can be improved.Then, according to the target reference picture
Determine target identification, that is to say, that target identification is determined according to the identification information of the target reference picture of image clearly.
S103：The corresponding target push information of the target identification is sent to the electronic equipment by the server.
In the embodiment of the present application, target push information is corresponding with target identification, for the specific interior of target push information
Appearance does not limit.
In one embodiment, the corresponding target push information of the target identification is sent to the electricity by the server
Sub- equipment includes：The server obtains the corresponding multiple information to be pushed of the target identification；Described in the server obtains
The corresponding multiple summary infos of multiple information to be pushed；The multiple summary info is sent to the electronics and set by the server
It is standby；The server receives the electronic equipment and checks request for the target summary info in the multiple summary info；
The server is using the corresponding information to be pushed of the target summary info as the target push information；The server to
The electronic equipment sends the target push information.
Wherein, target identification may correspond to the information to be pushed of multiple and different types, and summary info waits for push letter to be each
Cease corresponding summary info, including the target identification or identification information pushed information corresponding with its for further refining, example
Such as：Market includes the product of multiple and different businessmans, then information to be pushed can be the member privilege information in market, can also be
The new product release information of one of businessman can also be merchandising information of one of businessman etc..
It does not limit, can be examined on the touching display screen of electronic equipment for how electronic equipment chooses target summary info
Stylus detects target user and clicks the corresponding display module of target summary info to the selection operation of target summary info.
It is appreciated that the server obtains the corresponding multiple information to be pushed of the target identification, and obtains and multiple wait pushing away
The corresponding multiple summary infos of breath of delivering letters can briefly explain the approximate contents of pushed information by the summary info, and save aobvious
Show region.Then, multiple summary infos are sent to electronic equipment, in this way, the corresponding user of the electronic equipment may be selected to wait for into
The pushed information that one step is checked then sends to server and checks request for target summary info, by the target summary info
Corresponding information to be pushed sends the target push information as target push information, to the electronic equipment.In this way, server and
Data interaction is carried out between electronic equipment, and user experience can be improved.
In one embodiment, the server obtains the corresponding multiple summary info packets of the multiple information to be pushed
It includes：The server obtains multiple history consumer records corresponding with the target identification in the electronic equipment；The service
Device obtains customer consumption parameter according to the multiple history consumer record；The server obtains in the multiple information to be pushed
Being associated between each information to be pushed and the customer consumption parameter is worth to multiple relating values；Described in the server obtains
It is more than multiple target association values of default correlation threshold in multiple relating values；The server obtains the multiple target association value
In the corresponding information to be pushed of each target association value obtain multiple target information to be pushed；The server obtains the multiple
The corresponding summary info of each target information to be pushed obtains the multiple summary info in target information to be pushed.
Wherein, multiple history consumer records are stored in electronic equipment, and server after authorization, can obtain electronic equipment
Multiple history consumer records, or receive electronic equipment send multiple history consumer records.
Customer consumption parameter includes multiple consumption dimensional informations such as customer consumption level, user preference type.
The application does not limit the method for obtaining the relating value between information to be pushed and customer consumption parameter, one
In kind embodiment, the information to be pushed includes referring to pushed information, by with reference to being illustrated for pushed information, others wait for
Pushed information can refer to the method, and details are not described herein.Specifically, the server obtain it is described with reference to pushed information with it is described
In multiple consumption dimensional informations similar multiple similar values are worth between each consumption dimensional information；The server is according to institute
It states the corresponding preset weights of each consumption dimensional information in multiple similar values and the multiple consumption dimensional information and is weighted meter
Calculation obtains described with reference to the corresponding relating value of pushed information.
Wherein, the corresponding preset weights of each consumption dimensional information in multiple consumption dimensional informations are not limited, it is more
The sum of corresponding multiple preset weights of a consumption dimensional information are 1.
That is, obtaining each consumption dimensional information respectively and with reference to the similar value between pushed information, in conjunction with every
The one corresponding preset weights of consumption dimensional information obtain this and refer to the corresponding relating value of pushed information, in this way, from many aspects into
Row determines, the accuracy of determining relating value can be improved.
It is appreciated that the server obtains multiple history consumption notes corresponding with the target identification in electronic equipment
Record, then determines customer consumption parameter, then obtain each information to be pushed and the user according to multiple history consumer record
Relating value between consumption parameter.In this application, default correlation threshold is not limited, push letter is waited for for obtaining target
Breath will be more than the relating value for presetting correlation threshold as target association value, then, by each target association in multiple relating values
It is worth corresponding information to be pushed as target information to be pushed, multiple summary infos is generated according to multiple target information to be pushed,
In this way, first being screened to multiple information to be pushed according to the history consumer record of electronic equipment, electronic equipment pair can be filtered out
The interested target information to be pushed of target user answered, i.e. Automatic sieve selects the information to be pushed of user preference, convenient for carrying
High user experience.
In information-pushing method as shown in Figure 1, in electronic equipment identification target identification failure, the electronics is received
The push request that equipment is sent, the push request carry the location information and azimuth information of the electronic equipment.The clothes
Business device determines target identification according to the azimuth information and the location information, by the corresponding target push letter of the target identification
Breath is sent to the electronic equipment.It is pushed, can be carried in this way, being presently in the corresponding target identification in position based on electronic equipment
High information pushing efficiency, convenient for improving user experience.
It is consistent with embodiment shown in FIG. 1, Fig. 2 is please referred to, Fig. 2 is that the embodiment of the present application provides another information push side
The flow diagram of method.The information-pushing method is applied to electronic equipment, which connect with above-mentioned server, described
Electronic equipment includes the camera for acquiring image.As shown in Fig. 2, a kind of information-pushing method, including：
S201：Electronic equipment obtains target image by camera.
S202：The electronic equipment identifies the target identification in the target image.
In one embodiment, the electronic equipment identifies that the target identification in the target image includes：The electronics
Equipment carries out contours extract to the target image and obtains multiple portions image；The electronic equipment chooses the multiple part figure
Target part image as in；The electronic equipment carries out feature recognition to the identification image in the target part image and obtains
The target identification.
Wherein, the method for choosing target part image for electronic equipment does not limit, and can choose area maximum position pair
The contour images answered can also choose the contour images etc. of middle position.
It is not also limited for how to carry out feature recognition to the identification image in target part image, due to identification image
Generally include fundamental figure (such as：Rectangle, circle, triangle etc.) combination or word, number combinatorics on words etc., then electronic equipment can
The image comprising word, number or fundamental figure in target part image is extracted, then feature recognition is carried out to it.
It should be noted that above-mentioned target image may be because the reason of hand shaking or light be difficult to shoot it is clear, or by
It is just not larger in target area, angle, it is difficult to complete target identification to be taken, to cause recognition failures.
It is appreciated that electronic equipment carries out target image the corresponding image that contours extract can get different objects, so
The target part image in multiple portions image is chosen afterwards, and carrying out feature recognition to the identification image in target part image obtains
The accuracy of identification target identification can be improved in target identification.
In one embodiment, the method further includes：The electronic equipment obtains the complete of the target part image
Degree；When the integrity degree is more than first threshold, the electronic equipment obtains the evaluation of estimate of the target part image；Described
When evaluation of estimate is less than or equal to second threshold, the electronic equipment identifies the target part image failure.
Wherein, first threshold and second threshold are not limited；Integrity degree is according to the image shape of target part image
It is determined, evaluation of estimate is determined according to multiple evaluative dimensions such as the colors, fog-level, angle of target part image.
It is appreciated that obtaining the integrity degree of target part image, when integrity degree is less than or equal to first threshold, determining should
Target part image recognition fails, i.e. the target image recognition failures；If the integrity degree is more than first threshold, then obtains target portion
The evaluation of estimate of partial image, if evaluation of estimate is less than or equal to second threshold, it is determined that the target part image recognition fails, i.e. the mesh
Logo image recognition failures.In this way, target image is identified based on integrity degree and evaluation of estimate, if the integrity degree or evaluation of estimate can
It determines that the target image is difficult to, then the target identification in the target image is not identified, but directly to server
The push request for sending the location information and azimuth information that carry electronic equipment, improves recognition efficiency, to save power consumption.
S203：If recognition failures, the location information of the electronic equipment is determined, according to the target image and the position
Multiple corresponding reference pictures of information determine the azimuth information of the electronic equipment.
In the embodiment of the present application, location information is the physical location of electronic equipment, and azimuth information is electronic equipment front
Corresponding direction, for example, the location information of electronic equipment is the emerging research park of section of Shenzhen, azimuth information is positive east.
The method that the application obtains location information for electronic equipment does not limit, can be fixed by the GPS in electronic equipment
Position chip obtain equipment through dimensional information, so that it is determined that its location information；The NLP that may be based on electronic equipment obtains position letter
Breath, wherein network includes mobile data network, Wi-Fi network or Bluetooth networks etc., i.e., when equipment accesses above-mentioned network
When at least one network, the mac address information of the mac address information and network signal intensity, Wi-Fi of corresponding base station can be obtained
With the mac address information of bluetooth, and corresponding with above-mentioned mac address information latitude and longitude information or ground are calculated under networking state
Location information；Can also by base station be arranged multiple receiver receiving devices send signal time computing device and base station away from
From the direction for receiving signal according to receiver obtains direction of the equipment relative to base station, to obtain its location information, this side
Method is not limited by networking state, as long as having used SIM card or similar card in equipment, you can obtained.
In the embodiment of the present application, multiple corresponding reference pictures of the location information, multiple reference charts are prestored
Picture includes the corresponding image of location information different directions, and image clearly.
It is appreciated that obtain target image by the camera of electronic equipment, then based on the electronic equipment of aforementioned determination
Location information determines the azimuth information of the electronic equipment according to the target image and multiple above-mentioned reference pictures, in this way, can
Improve the accuracy for determining azimuth information.
S204：The electronic equipment generates push request with the azimuth information according to the positional information, is pushed away described
Request is sent to be sent to server.
In the embodiment of the present application, push request carries the location information and azimuth information of the electronic equipment, is used for
Indicate that server sends target push information corresponding with the location information and the azimuth information, which can
It can also be the sales promotion information of market or supermarket to be the notification information in market, supermarket, enterprise, park etc., can also be parking
Vacancy information, bus station, railway station etc. Bus Schedules etc., do not limit herein.
S205：The electronic equipment receives target corresponding with the target identification push letter that the server is sent
Breath.
In the embodiment of the present application, it can refer to implementation as shown in Figure 1 for how server sends target push information
Example, details are not described herein.
In information-pushing method as shown in Figure 2, electronic equipment obtains target image by the camera, and identifies
Target identification in the target image.If recognition failures, the electronic equipment determines the location information of the electronic equipment, root
The azimuth information that the electronic equipment is determined according to the target image and multiple corresponding reference pictures of the location information, according to
The location information and the azimuth information generate push request, and push request is sent to server, receives the clothes
The target push information corresponding with the target identification that business device is sent.In this way, when electronic equipment is difficult to target identification,
The corresponding target identification in position can be presently in electronic equipment to push, information push effect can be improved based on server
Rate, convenient for improving user experience.
It is consistent with Fig. 1 and embodiment shown in Fig. 2, Fig. 3 is please referred to, Fig. 3 is that the embodiment of the present application provides another information
The flow diagram of method for pushing.The server that the information-pushing method is applied to electronic equipment and is connect with electronic equipment, institute
It includes the camera for acquiring image to state electronic equipment.As shown in figure 3, a kind of information-pushing method, including：
S301：Electronic equipment obtains target image by the camera.
S302：The electronic equipment identifies the target identification in the target image.
S303：If recognition failures, the location information of the electronic equipment is determined, according to the target image and the position
Multiple corresponding reference pictures of information determine the azimuth information of the electronic equipment.
S304：The electronic equipment generates push request with the azimuth information according to the positional information, is pushed away described
Request is sent to be sent to server.
S305：The server determines target identification according to the azimuth information and the location information；
S306：The corresponding target push information of the target identification is sent to the electronic equipment by the server.
In information-pushing method as shown in Figure 3, electronic equipment obtains target image by the camera, and identifies
Target identification in the target image.If recognition failures, the electronic equipment determines the location information of the electronic equipment, root
The azimuth information that the electronic equipment is determined according to the target image and multiple corresponding reference pictures of the location information, according to
The location information and the azimuth information generate push request, push request are sent to server, then the service
Device determines target identification according to the azimuth information and the location information, by the corresponding target push information of the target identification
It is sent to the electronic equipment, then the electronic equipment receives the target push information.In this way, being difficult in electronic equipment
When target identification, the corresponding target identification in position can be presently in electronic equipment based on server and pushed, can be improved
Information pushing efficiency, convenient for improving user experience.
In a possible example, the corresponding target push information of the target identification is sent to institute by the server
Stating electronic equipment includes：The server obtains the corresponding multiple information to be pushed of the target identification；The server obtains
The corresponding multiple summary infos of the multiple information to be pushed；The multiple summary info is sent to the electricity by the server
Sub- equipment；The server receives the electronic equipment and is asked for the checking for target summary info in the multiple summary info
It asks；The server is using the corresponding information to be pushed of the target summary info as the target push information；The service
Device sends the target push information to the electronic equipment.
In a possible example, the server obtains the corresponding multiple summary infos of the multiple information to be pushed
Including：The server obtains multiple history consumer records corresponding with the target identification in the electronic equipment；The clothes
Device be engaged according to the multiple history consumer record acquisition customer consumption parameter；The server obtains the multiple information to be pushed
In being associated between each information to be pushed and the customer consumption parameter be worth to multiple relating values；The server obtains institute
State the multiple target association values for being more than default correlation threshold in multiple relating values；The server obtains the multiple target association
The corresponding information to be pushed of each target association value obtains multiple target information to be pushed in value；The server obtains described more
The corresponding summary info of each target information to be pushed obtains the multiple summary info in a target information to be pushed.
In a possible example, the server determines target mark according to the azimuth information and the location information
Knowledge includes：The server chooses target ginseng according to the azimuth information from multiple corresponding reference pictures of the location information
Examine image；The server determines the target identification according to the identification image in the target reference picture.
In a possible example, the electronic equipment identifies that the target identification in the target image includes：It is described
Electronic equipment carries out contours extract to the target image and obtains multiple portions image；The electronic equipment chooses the multiple portion
Target part image in partial image；The electronic equipment carries out feature recognition to the identification image in the target part image
Obtain the target identification.
It is consistent with embodiment shown in FIG. 1, Fig. 4 is please referred to, Fig. 4 is a kind of knot of server provided by the embodiments of the present application
Structure schematic diagram.As shown in figure 4, above-mentioned server 400 includes：
Communication unit 401 is used to, in electronic equipment identification target identification failure, receive pushing away for the electronic equipment transmission
Request, the push request is sent to carry the location information and azimuth information of the electronic equipment；
Determination unit 402 is used to determine target identification according to the azimuth information and the location information；
The communication unit 401, which is additionally operable to the corresponding target push information of the target identification being sent to the electronics, to be set
It is standby.
It is appreciated that communication unit 401 receives the electronic equipment and sends in electronic equipment identification target identification failure
Push request, the push request carries the location information and azimuth information of the electronic equipment.402 basis of determination unit
The azimuth information and the location information determine target identification, and the communication unit 401 is by the corresponding mesh of the target identification
Mark pushed information is sent to the electronic equipment.It is carried out in this way, being presently in the corresponding target identification in position based on electronic equipment
Push, can be improved information pushing efficiency, convenient for improving user experience.
In a possible example, the corresponding target push information of the target identification is sent to the electricity described
Sub- equipment aspect, the server 400 further include acquiring unit 403 target identification is corresponding multiple to be waited pushing for obtaining
Information；The corresponding summary info of each information to be pushed in the multiple information to be pushed is obtained, multiple summary infos are obtained；
The communication unit 401 is specifically used for the multiple summary info being sent to the electronic equipment；Described in reception
The target summary info that electronic equipment is directed in the multiple summary info checks request；The target summary info is corresponded to
Information to be pushed as the target push information；The target push information is sent to the electronic equipment.
In a possible example, the corresponding multiple summary info sides of the multiple information to be pushed are obtained described
Face, the acquiring unit 403 are specifically used for obtaining multiple history consumption corresponding with the target identification in the electronic equipment
Record；Customer consumption parameter is obtained according to the multiple history consumer record；Obtain each in the multiple information to be pushed wait for
Being associated between pushed information and the customer consumption parameter is worth to multiple relating values；It obtains and is more than in the multiple relating value
Multiple target association values of default correlation threshold；Obtain in the multiple target association value that each target association value is corresponding to be waited pushing away
Breath of delivering letters obtains multiple target information to be pushed；Obtain each target information to be pushed pair in the multiple target information to be pushed
The summary info answered obtains the multiple summary info.
In a possible example, it is described according to the azimuth information from the location information it is corresponding multiple reference
In terms of choosing target reference picture in image, the determination unit 402 is specifically used for determining multiple ginsengs according to the positional information
Examine object；According to the azimuth information target object is chosen from the multiple Reference；According to the target reference picture
In identification image determine the target identification.
It is consistent with embodiment shown in Fig. 2, Fig. 5 is please referred to, Fig. 5 is a kind of electronic equipment provided by the embodiments of the present application
Structural schematic diagram, the electronic equipment include camera.As shown in figure 5, above-mentioned electronic equipment 500 includes：
Acquiring unit 501 is used to obtain target image by the camera；
The target identification in the target image for identification of recognition unit 502；
If determination unit 503 is used for recognition failures, the location information of the electronic equipment is determined, according to the target image
Multiple reference pictures corresponding with the location information determine the azimuth information of the electronic equipment；
Generation unit 504 with the azimuth information for generating push request according to the positional information；
Communication unit 505 is used to push request being sent to server；Receive that the server sends with it is described
The corresponding target push information of target identification.
It is appreciated that acquiring unit 501 obtains target image by the camera, recognition unit 502 identifies the mesh
Target identification in logo image.If recognition failures, determination unit 503 determines the location information of the electronic equipment, according to described
Target image and multiple corresponding reference pictures of the location information determine the azimuth information of the electronic equipment, generation unit
504 generate push request with the azimuth information according to the positional information, and push request is sent to by communication unit 505
Server receives the target push information corresponding with the target identification that the server is sent.In this way, in electronic equipment hardly possible
When identifying target identification, the corresponding target identification in position can be presently in electronic equipment based on server and pushed, it can
Information pushing efficiency is improved, convenient for improving user experience.
In a possible example, in terms of the target identification in the identification target image, the identification is single
Member 502 is specifically used for obtaining multiple portions image to target image progress contours extract；Choose the multiple parts of images
In target part image；Feature recognition is carried out to the identification image in the target part image and obtains the target identification.
It is consistent with Fig. 1, Fig. 2 and embodiment shown in Fig. 3, Fig. 6 is please referred to, Fig. 6 is one kind provided by the embodiments of the present application
The structural schematic diagram of information push-delivery apparatus.As shown in fig. 6, the information push-delivery apparatus 600 include processor 610, memory 620,
Communication interface 630 and one or more programs 640, wherein said one or multiple programs 640 are stored in above-mentioned memory
In 620, and it is configured to be executed by above-mentioned processor 610.
When information push-delivery apparatus 600 is server, above procedure includes the instruction for executing following steps；
In electronic equipment identification target identification failure, the push request that the electronic equipment is sent, the push are received
Request carries the location information and azimuth information of the electronic equipment；
Target identification is determined according to the azimuth information and the location information；
The corresponding target push information of the target identification is sent to the electronic equipment.
In a possible example, the corresponding target push information of the target identification is sent to the electricity described
Sub- equipment aspect, described program 640 are specifically used for executing the instruction of following steps：
Obtain the corresponding multiple information to be pushed of the target identification；
Obtain the corresponding multiple summary infos of the multiple information to be pushed；
The multiple summary info is sent to the electronic equipment；
It receives the electronic equipment and checks request for the target summary info in the multiple summary info；
Using the corresponding information to be pushed of the target summary info as the target push information；
The target push information is sent to the electronic equipment.
In a possible example, the corresponding multiple summary info sides of the multiple information to be pushed are obtained described
Face, described program 640 are specifically used for executing the instruction of following steps：
Obtain multiple history consumer records corresponding with the target identification in the electronic equipment；
Customer consumption parameter is obtained according to the multiple history consumer record；
The relating value between each information to be pushed and the customer consumption parameter in the multiple information to be pushed is obtained,
Obtain multiple relating values；
Obtain the multiple target association values for being more than default correlation threshold in the multiple relating value；
It obtains the corresponding information to be pushed of each target association value in the multiple target association value and obtains multiple targets and wait for
Pushed information；
Obtain the corresponding summary info of each target information to be pushed in the multiple target information to be pushed obtain it is described
Multiple summary infos.
In a possible example, target identification side is determined according to the azimuth information and the location information described
Face, described program 640 are specifically used for executing the instruction of following steps：
According to the azimuth information target reference picture is chosen from multiple corresponding reference pictures of the location information；
The target identification is determined according to the identification image in the target reference picture.
When information push-delivery apparatus 600 is electronic equipment, above procedure includes the instruction for executing following steps；
Target image is obtained by the camera；
Identify the target identification in the target image；
If recognition failures, the location information of the electronic equipment is determined, according to the target image and the location information
Multiple corresponding reference pictures determine the azimuth information of the electronic equipment；
Push request is generated with the azimuth information according to the positional information, push request is sent to service
Device；
Receive the target push information corresponding with the target identification that the server is sent.
In a possible example, in terms of the target identification in the identification target image, described program 640
Specifically for executing the instruction of following steps：
Contours extract is carried out to the target image, obtains multiple portions image；
Choose the target part image in the multiple parts of images；
Feature recognition is carried out to the identification image in the target part image, obtains the target identification.
It is appreciated that electronic equipment obtains target image by the camera, and identify the mesh in the target image
Mark mark.If recognition failures, the electronic equipment determines the location information of the electronic equipment, according to the target image and institute
State the azimuth information that multiple corresponding reference pictures of location information determine the electronic equipment, according to the positional information with it is described
Azimuth information generates push request, push request is sent to server, then the server is according to the azimuth information
Target identification is determined with the location information, and the corresponding target push information of the target identification, which is sent to the electronics, to be set
Standby, then the electronic equipment receives the target push information.In this way, when electronic equipment is difficult to target identification, it can base
The corresponding target identification in position is presently in electronic equipment to push, information pushing efficiency can be improved, just in server
In raising user experience.
The embodiment of the present application also provides a kind of computer storage media, wherein the computer storage media is stored for depositing
Computer program is stored up, which makes computer execute the part or complete of the either method as described in embodiment of the method
Portion's step, computer include server.
The embodiment of the present application also provides a kind of computer program product, and computer program product includes storing computer journey
The non-transient computer readable storage medium of sequence, computer program are operable to that computer is made to execute as in embodiment of the method remembered
Some or all of either method of load step.The computer program product can be a software installation packet, and computer includes
Server.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should understand that, the application is not limited by the described action sequence because
According to the application, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know
It knows, embodiment described in this description belongs to preferred embodiment, involved action and pattern not necessarily the application
It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
In several embodiments provided herein, it should be understood that disclosed device, it can be by another way
It realizes.For example, the apparatus embodiments described above are merely exemplary, for example, unit division, only a kind of logic
Function divides, and formula that in actual implementation, there may be another division manner, such as multiple units or component can combine or can collect
At to another system, or some features can be ignored or not executed.Another point, shown or discussed mutual coupling
Close or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of device or unit, can be with
It is electrical or other forms.
The unit illustrated as separating component may or may not be physically separated, and be shown as unit
Component may or may not be physical unit, you can be located at a place, or may be distributed over multiple networks
On unit.Some or all of unit therein can be selected according to the actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, it can also
It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list
The form that hardware had both may be used in member is realized, can also be realized in the form of software program pattern.
If integrated unit is realized and when sold or used as an independent product in the form of software program pattern, can
To be stored in a computer-readable access to memory.Based on this understanding, the technical solution of the application is substantially in other words
The all or part of the part that contributes to existing technology or the technical solution can embody in the form of software products
Come, which is stored in a memory, including some instructions are used so that a computer equipment (can be
Personal computer, server or network equipment etc.) execute each embodiment method of the application all or part of step.And it is preceding
The memory stated includes：USB flash disk, read-only memory (read-only memory, ROM), random access memory (random
Access memory, RAM), mobile hard disk, the various media that can store program code such as magnetic disc or CD.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
It is completed with instructing relevant hardware by program, which can be stored in a computer-readable memory, memory
May include：Flash disk, ROM, RAM, disk or CD etc..
The embodiment of the present application is described in detail above, specific case used herein to the principle of the application and
Embodiment is expounded, the description of the example is only used to help understand the method for the present application and its core ideas；
Meanwhile for those of ordinary skill in the art, according to the thought of the application, can in specific embodiments and applications
There is change place, to sum up, the contents of this specification should not be construed as limiting the present application.
Claims (10)
1. a kind of information-pushing method, which is characterized in that it is applied to server, the method includes：
In electronic equipment identification target identification failure, the push request that the electronic equipment is sent, the push request are received
Carry the location information and azimuth information of the electronic equipment；
Target identification is determined according to the azimuth information and the location information；
The corresponding target push information of the target identification is sent to the electronic equipment.
2. according to the method described in claim 1, it is characterized in that, described by the corresponding target push information of the target identification
It is sent to the electronic equipment, including：
Obtain the corresponding multiple information to be pushed of the target identification；
Obtain the corresponding multiple summary infos of the multiple information to be pushed；
The multiple summary info is sent to the electronic equipment；
It receives the electronic equipment and checks request for the target summary info in the multiple summary info；
Using the corresponding information to be pushed of the target summary info as the target push information；
The target push information is sent to the electronic equipment.
3. according to the method described in claim 2, it is characterized in that, the multiple information to be pushed of acquisition is corresponding multiple
Summary info, including：
Obtain multiple history consumer records corresponding with the target identification in the electronic equipment；
Customer consumption parameter is obtained according to the multiple history consumer record；
The relating value between each information to be pushed and the customer consumption parameter in the multiple information to be pushed is obtained, is obtained
Multiple relating values；
Obtain the multiple target association values for being more than default correlation threshold in the multiple relating value；
The corresponding information to be pushed of each target association value in the multiple target association value is obtained, multiple targets is obtained and waits pushing
Information；
The corresponding summary info of each target information to be pushed in the multiple target information to be pushed is obtained, is obtained the multiple
Summary info.
4. according to claim 1-3 any one of them methods, which is characterized in that described according to the azimuth information and institute's rheme
Confidence breath determines target identification, including：
According to the azimuth information target reference picture is chosen from multiple corresponding reference pictures of the location information；
The target identification is determined according to the identification image in the target reference picture.
5. a kind of information-pushing method, which is characterized in that be applied to electronic equipment, the electronic equipment includes camera, described
Method includes：
Target image is obtained by the camera；
Identify the target identification in the target image；
If recognition failures, the location information of the electronic equipment is determined, corresponded to according to the target image and the location information
Multiple reference pictures determine the azimuth information of the electronic equipment；
Push request is generated with the azimuth information according to the positional information, push request is sent to server；
Receive the target push information corresponding with the target identification that the server is sent.
6. according to the method described in claim 5, it is characterized in that, the target identification identified in the target image, packet
It includes：
Contours extract is carried out to the target image, obtains multiple portions image；
Choose the target part image in the multiple parts of images；
Feature recognition is carried out to the identification image in the target part image, obtains the target identification.
7. a kind of server, which is characterized in that including：
Communication unit, in electronic equipment identification target identification failure, receiving the push request that the electronic equipment is sent,
The push request carries the location information and azimuth information of the electronic equipment；
Determination unit, for determining target identification according to the azimuth information and the location information；
The communication unit is additionally operable to the corresponding target push information of the target identification being sent to the electronic equipment.
8. a kind of electronic equipment, which is characterized in that the electronic equipment includes camera, and the electronic equipment includes：
Acquiring unit, for obtaining target image by the camera；
Recognition unit, for identification target identification in the target image；
Determination unit determines the location information of the electronic equipment if being used for recognition failures, according to the target image and described
Multiple corresponding reference pictures of location information determine the azimuth information of the electronic equipment；
Generation unit, for generating push request with the azimuth information according to the positional information；
Communication unit, for push request to be sent to server；It is sending with the target mark to receive the server
Know corresponding target push information.
9. a kind of information presentation device, which is characterized in that including processor, memory, communication interface and one or more journeys
Sequence, wherein one or more of programs are stored in the memory, and are configured to be executed by the processor, institute
It includes that the instruction of the step in any one of 1-6 methods is required for perform claim to state program.
10. a kind of computer readable storage medium, which is characterized in that it is used to store computer program, wherein the computer
Program makes computer execute method as claimed in any one of claims 1 to 6, and the computer includes that server and electronics are set
It is standby.
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| CN201810859668.XA CN108600399B (en) | 2018-07-31 | 2018-07-31 | Information pushing method and related product |
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| CN201810859668.XA CN108600399B (en) | 2018-07-31 | 2018-07-31 | Information pushing method and related product |
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| CN108600399B (en) | 2021-08-03 |
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