CN108573407A - The discount coupon marketing method without payment based on social activity comment - Google Patents
The discount coupon marketing method without payment based on social activity comment Download PDFInfo
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- CN108573407A CN108573407A CN201810316977.2A CN201810316977A CN108573407A CN 108573407 A CN108573407 A CN 108573407A CN 201810316977 A CN201810316977 A CN 201810316977A CN 108573407 A CN108573407 A CN 108573407A
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- information
- marketing platform
- marketing
- discount coupon
- businessman
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
- G06Q30/0218—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards based on score
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0211—Determining the effectiveness of discounts or incentives
Abstract
Discount coupon marketing method without payment provided by the invention based on social activity comment, including：Businessman issues coupon information on marketing platform；Marketing platform issues the evaluation information of subscription client input；User clicks the evaluation information of marketing platform；Marketing platform obtains the coupon information for the businessman for being clicked evaluation information, is sent to subscription client and gets；Merchant client receives the discount coupon verification information of businessman's input, and whether verification coupon information is effective；If effectively, judging the success of this customer consumption, generates consumption information and be uploaded to marketing platform；When marketing platform detects the consumption information that merchant client uploads, corresponding commission is deducted in account in supplementing with money for businessman.This method improves the liveness and marketing effectiveness of marketing platform, flow is received using the discount coupon of no payment based on social activity is commented on, realize that simple and fast discount coupon is received, and it realizes that commission is deducted a percentage, increases the interest that user uses, improve the diversification of discount coupon marketing.
Description
Technical field
The invention belongs to technical field of electronic commerce, and in particular to the discount coupon marketing side without payment based on social activity comment
Method.
Background technology
Present discount coupon is generally used as the auxiliary product of e-commerce website, to electric business or O2O platforms into marketing
The promotion of amount.
General discount coupon marketing is all to use following pattern：Merchant issued discount coupon, user pass through solid shop/brick and mortar store, network etc.
After channel gets discount coupon, when user goes businessman to consume, show discount coupon can enjoy it is corresponding preferential.But it is this preferential
Certificate marketing model lacks new meaning, due to belonging to the innovation undertaking epoch instantly, so it is urgent to provide a kind of new discount coupon marketing systems
System improves the diversification of discount coupon marketing.
Invention content
For the defects in the prior art, the present invention provides the discount coupon marketing method without payment based on social activity comment,
Improve the diversification of discount coupon marketing.
A kind of discount coupon marketing method without payment based on social activity comment, including：
Businessman issues coupon information by merchant client on marketing platform；
The evaluation information that marketing platform publication user is inputted by subscription client；
User clicks the evaluation information of marketing platform by subscription client；
Marketing platform obtains the coupon information for the businessman for being clicked evaluation information, is sent to subscription client and gets；
Merchant client receives the discount coupon verification information of businessman's input, and whether verification coupon information is effective；If there is
Effect judges the success of this customer consumption, generates consumption information and is uploaded to marketing platform；
When marketing platform detects the consumption information that merchant client uploads, businessman supplement with money deduct in account it is corresponding
Commission.
Further, this method the businessman issued on marketing platform by merchant client coupon information it
Before, further include：
Businessman supplements account charging with money by merchant client on marketing platform；
Businessman is checked by marketing platform to supplement account balance with money, supplement total value with money in total and supplements historical record with money.
Further, this method the businessman issued on marketing platform by merchant client coupon information it
Afterwards, further include：
What merchant client was used to receive businessman's input checks instruction, and the discount coupon for clicking the businessman in marketing platform is believed
Breath checks that pickup information and the consumption information of the coupon information, pickup information include user information and get the time, consumption letter
Breath includes user information and consumption time.
Further, this method the marketing platform issue evaluation information that user is inputted by subscription client it
Afterwards, further include：
The marketing platform receives the setting instruction of administrator, and the display setting of evaluation information is arranged, including：Setting comment
Whether information needs the filtering rule that the taboo of manual examination and verification, setting blacklist says the time, comment information is arranged；The filtering rule
Including a plurality of regular expression；When regular expression starts, marketing platform is in the evaluation letter for receiving subscription client upload
When breath, judge whether evaluation information meets regular expression, if so, deleting evaluation information.
Further, coupon information is sent in the marketing platform after subscription client gets by this method, also
Including：
Subscription client clicks user's head portrait in marketing platform, checks the use for receiving inquiry instruction input by user
The discount coupon at family receives daily record, including discount coupon receives sum, discount coupon uses sum, general comment number and/or this month comment number.
Further, coupon information is sent in the marketing platform after subscription client gets by this method, also
Including：
Marketing platform is provided with punishment rule；Marketing platform monitors the discount coupon service condition of user, when user is preferential
When discount coupon quantity is not used more than preset punishment quantity in the certificate term of validity, punishment rule is executed to the user, is included in pre-
If penalty minutes in forbid user to get discount coupon.
Further, the marketing platform publication user is specifically included by the evaluation information that subscription client inputs：
The evaluation information includes evaluation content and evaluation time；
The evaluation information received is ranked up by marketing platform according to evaluation time；
Marketing platform is used to filter out several nearest evaluation informations of evaluation time according to the sequencing of evaluation time,
And it is issued.
Further, the marketing platform publication evaluation information specifically includes：
Marketing platform is equipped with electronic map；The position of each businessman, and each position are identified in the electronic map
Equipped with dialog box；
Marketing platform poll in each dialog box shows the corresponding evaluation information filtered out of the businessman.
Further, further include
Marketing platform receives the zoom operations that user is executed by subscription client, is reduced or is put to electronic map
Greatly so that merchant location is moved in current window, and dialog box follows merchant location to move.
Further, further include：
On marketing platform review pages are equipped with for each businessman；
Marketing platform receives the real-time comments that user is inputted by subscription client in review pages；
Poll roll screen shows real-time comments to marketing platform sequentially in time；
The real-time comments include word, picture, video or voice.
As shown from the above technical solution, the discount coupon marketing method without payment provided by the invention based on social activity comment,
Marketing platform shows the evaluation information of each businessman, when the user clicks when evaluation information, gets the discount coupon of the businessman.With social activity
Based on comment, improve the liveness and marketing effectiveness of marketing platform, the TV at social activity comment and businessman scene, project or other
Public devices connect, and can carry out rolling the real-time interactive checked between consumer and consumer, consumer and businessman in real time, mutually
Dynamic content includes the contents such as text reviews, expression, video, audio speech, photo, can reinforce interactivity, improve discount coupon
Marketing effectiveness reinforces the viscosity between consumer, businessman, platform, and this method receives flow using the discount coupon of no payment, realizes
Simple and fast discount coupon is received, and realizes that commission is deducted a percentage, and increases the interest that user uses, and improves discount coupon marketing
Diversification.
Description of the drawings
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art
Embodiment or attached drawing needed to be used in the description of the prior art are briefly described.In all the appended drawings, similar element
Or part is generally identified by similar reference numeral.In attached drawing, each element or part might not be drawn according to actual ratio.
Fig. 1 is the method flow diagram that embodiment one provides.
Fig. 2 is the method flow diagram that embodiment five provides.
Specific implementation mode
The embodiment of technical solution of the present invention is described in detail below in conjunction with attached drawing.Following embodiment is only used for
Clearly illustrate technical scheme of the present invention, therefore be only used as example, and the protection model of the present invention cannot be limited with this
It encloses.It should be noted that unless otherwise indicated, technical term or scientific terminology used in this application are should be belonging to the present invention
The ordinary meaning that field technology personnel are understood.
It should be appreciated that ought use in this specification and in the appended claims, term " comprising " and "comprising" instruction
Described feature, entirety, step, operation, the presence of element and/or component, but one or more of the other feature, whole is not precluded
Body, step, operation, element, component and/or its presence or addition gathered.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment
And be not intended to limit the present invention.As description of the invention and it is used in the attached claims, unless on
Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and the appended claims is
Refer to any combinations and all possible combinations of one or more of associated item listed, and includes these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt
Be construed to " when ... " or " once " or " in response to determination " or " in response to detecting ".Similarly, phrase " if it is determined that " or
" if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true
It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
Embodiment one：
Referring to Fig. 1, a kind of discount coupon marketing method without payment based on social activity comment, including：
S1:Businessman issues coupon information by merchant client on marketing platform；
Specifically, the discount coupon list that businessman's publication can also be checked by marketing platform, can also carry out screening inquiry,
Such as：Period, it is expired, effective, used, by name etc..
What marketing platform can also be arranged discount coupon receives rule.Such as：Get number daily：After daily arrival specified quantity
It cannot get, display has been led.Display until date limits：Provide this discount coupon undercarriage time, expire automatic undercarriage.Use date
Limitation：Provide this discount coupon pot life, not verifiable use outside the time.Service life limits：Provide that this discount coupon refers to weekly
Which fixed day can verify use (such as only on every Saturdays, on every Sundays).The daily period：When providing that this discount coupon effectively uses
Section is only just able to verify that use (such as) at 8 points to 9 points at night within the daily defined period.Total discount coupon limitation：Regulation is originally
Discount coupon sum, distributes and stops.One limits day：Provide single consumer it is daily get number.One always limits：Individually disappear
This discount coupon of expense person always gets number；
S2:The evaluation information that marketing platform publication user is inputted by subscription client；
Specifically, merchant client and subscription client are installed but are not limited on the mobile terminals such as tablet, mobile phone.Quotient
Family or user access marketing platform by verifying login account respectively.
The coupon information includes discounted products, favourable price, address, Business Information etc..Businessman is on marketing platform
Issue discount coupon.After user goes businessman to consume, businessman can be evaluated on marketing platform, evaluation information can be text
Word, picture, video or audio etc., evaluation information can also include scoring.Marketing platform can establish businesses lists, store respectively
The corresponding coupon information of businessman and evaluation information, businessman and coupon information and evaluation information are bound, also square in this way
Just marketing platform checks the corresponding coupon information of businessman and evaluation information.
S3:User clicks the evaluation information of marketing platform by subscription client；
S4:Marketing platform obtains the coupon information for the businessman for being clicked evaluation information, is sent to subscription client and gets；
Specifically, user obtains discount coupon by clicking display comment, on the one hand, it is novel, square to get discount coupon mode
Just.User comments on preferable businessman if necessary in the comment information for checking businessman, and clicking directly on comment can get.Separately
On the one hand, promotion effect is more preferable.When the user clicks when comment information, indicate that user is to have certain interest to the businessman, this
The coupon information of the businessman is pushed to user when a, the chance that user gets discount coupon is increased first, improves quotient
Family's promotion effect.Secondly, if user is exactly interested in businessman, then user execute one click comment on action when,
Not only it can check comment information, but also discount coupon can be got, user can be carried out at the same time two pieces thing, very convenient.
In use, user inputs the Business Information for wanting discount coupon by subscription client, marketing platform searches for the businessman
Discount coupon, and be sent to subscription client, user need to only get on subscription client.It includes when unlimited to get instruction
In click in favor information get order, preservation, record get code etc..
S5:Merchant client receives the discount coupon verification information of businessman's input, and whether verification coupon information is effective；If
Effectively, judge the success of this customer consumption, generate consumption information and be uploaded to marketing platform；
Specifically, verification coupon information whether effectively include verifying whether be receive I, whether before the deadline, be
No satisfaction consumption requirement etc..
S6:When marketing platform detects the consumption information that merchant client uploads, phase is deducted in account in supplementing with money for businessman
The commission answered.
Specifically, the commission of businessman is just deducted after discount coupon is consumed.When businessman supplement with money account balance it is less when, carry out
Supplement prompting with money, when Sorry, your ticket has not enough value to pay discount coupon commission, discount coupon carries out undercarriage.Such as：Businessman A publication have one it is preferential
Certificate often verifies a discount coupon platform and extracts 10 yuan of commission, and businessman's remaining sum has 95 yuan, and the coupon reminder of platform setting is less than
10 promptings, then businessman will receive needs at this time supplements prompting with money.The case where multiple discount coupons, presses the highest calculating of commission.Work as quotient
Family discount coupon commission be 10 yuan, but businessman's remaining sum be 5 yuan when, the coupons undercarriage.When there is multiple discount coupons, according to
It is not enough to pay commissions by arriving small undercarriage successively greatly.
Specifically, discount coupon can also realize multistage distribution by acting on behalf of, and agent can be by sending out on marketing platform
Cloth discount coupon, to obtain corresponding commission.
This method marketing platform shows the evaluation information of each businessman, when the user clicks when evaluation information, gets the businessman
Discount coupon.Based on social activity is commented on, the liveness and marketing effectiveness of marketing platform, social activity comment and businessman scene are improved
TV, projection or the connection of other public devices, can carry out rolling in real time check consumer and consumer, consumer and businessman it
Between real-time interactive, interaction content includes the contents such as text reviews, expression, video, audio speech, photo, can reinforce interaction
Property, the marketing effectiveness of discount coupon is improved, the viscosity between consumer, businessman, platform is reinforced, this method is preferential using no payment
Certificate receives flow, realizes that simple and fast discount coupon is received, and realizes that commission is deducted a percentage, and increases the interest that user uses,
Improve the diversification of discount coupon marketing.
Embodiment two：
Embodiment two increases query function on the basis of other embodiment.
This method further includes before the businessman issues coupon information by merchant client on marketing platform：
S11:Businessman supplements account charging with money by merchant client on marketing platform；
S12:Businessman is checked by marketing platform to supplement account balance with money, supplement total value with money in total and supplements historical record with money.
Specifically, marketing platform can also look at the discount coupon publication situation of businessman, supplement record and record case of deducting fees with money.
Each businessman binds one and supplements account with money.Marketing platform can be with businesses lists, and display includes businessman individual's wechat head in list
Picture, the pet name, the Merchant name of binding, total discount coupon quantity, ongoing discount coupon quantity, expired unused discount coupon quantity,
It gets discount coupon quantity, using discount coupon quantity, businessman's remaining sum, businessman supplemented total value and businessman's authenticated data with money.Businessman's certification
Data includes business license, businessman's wechat payment accounts, seller addresses, business contact people Real Name, business contact mobile phone.
Further, this method the businessman issued on marketing platform by merchant client coupon information it
Afterwards, further include：
S13:What merchant client was used to receive businessman's input checks instruction, the discount coupon of the businessman in click marketing platform
Information is checked that pickup information and the consumption information of the coupon information, pickup information include user information and get the time, is consumed
Information includes user information and consumption time.
Specifically, businessman can be by clicking its discount coupon, and that checks discount coupon receives situation and service condition, facilitates quotient
Family grasps the promotion effect of discount coupon.
Further, coupon information is sent in the marketing platform after subscription client gets by this method, also
Including：
S14:Subscription client is clicked user's head portrait in marketing platform, is checked for receiving inquiry instruction input by user
The discount coupon of the user receives daily record, including discount coupon receives sum, discount coupon is commented using sum, general comment number and/or this month
By number.
Specifically, marketing platform also has subscriber management function.Discount coupon receive sum i.e. platform have altogether get it is excellent
Favour certificate number.Discount coupon has the discount coupon number used altogether using sum in platform；General comment number is the number of reviews issued.This month
Comment on the number of reviews of number, that is, this month.Marketing platform is additionally operable to user's search, and search can be obscured by user's pet name, label
Keyword search.
Further, this method further includes：
S15:Marketing platform also checks the remaining planned number of each coupon information, gets the user information of coupon information；
Marketing platform receives the consumption information that businessman is uploaded by merchant client；Marketing platform is being commented when receiving consumption information
Show that consumption information, the consumption information include user information, usage time and the coupon information using discount coupon by the page.
Specifically, consumer can check the remaining number of discount coupon by marketing platform, easy to use.When consumer arrives
When being consumed in shop, review pages show the consumption information of consumer, and so on the one hand, other consumers are recognized that the businessman
Nearest consumption.The user that discount coupon is got and used is shown to immediately in the comment roll screen of the businessman, including head portrait and
The pet name gets company A discount coupon at 12 points such as party A-subscriber, and party B-subscriber used B companies discount coupon, discount coupon to receive information 15 time
Color is different with normal comment, for distinguishing normal comment information and receiving information.Consumer clicks this comment content, consumption
Information or while receiving information, can jump to the corresponding discount coupon page, get discount coupon.Review pages can check businessman's name
Claim, the businessman can be paid close attention to.
Further, marketing platform also checks the coupon information of all businessmans；Marketing platform is additionally operable to believe discount coupon
Breath carries out screening and checks, including：By merchant category, by discount category, only see coupons, only see coupons and/or by all back gauges
From classification.
Specifically, consumer can screen according to personal preference or demand and check discount coupon, in this way, facilitating consumer fast
Speed finds suitable coupon information, improves the accuracy of popularization.Merchant category can be food and drink class, amusement class, body-building class
Deng.Peripheral distance classification can be distance 1km, 2km, 5km etc..
Embodiment three：
Embodiment three increases setting function on the basis of other embodiment.
This method further includes after the evaluation information that is inputted by subscription client of marketing platform publication user：
S21:The marketing platform receives the setting instruction of administrator, and the display setting of evaluation information is arranged, including：Setting
Whether comment information needs the filtering rule that the taboo of manual examination and verification, setting blacklist says the time, comment information is arranged；The filtering
Rule includes a plurality of regular expression；When regular expression starts, marketing platform is receiving commenting for subscription client upload
When valence information, judge whether evaluation information meets regular expression, if so, deleting evaluation information.
Specifically, blacklist refers to the user of violation.Marketing platform detects user and whether there is violation situation；When user disobeys
When rule, which is executed and prohibits speech operation.Violation situation includes situations such as not consuming improper comment, speech, brush machine.User is banned
The taboo speech time can be arranged in Yan Shi.Consumer can also be checked by marketing platform in the comment for prohibiting speech user head portrait, banned speech
Hold, prohibit speech total time and prohibit speech remaining time etc..Offending user is being prohibited in the speech time and cannot commented on.
Filtering rule is used to carry out automatic, preliminary screening to comment information, could be announced by screening, in this way can be timely
Reject bad speech and photo.There are three buttons below for every comment：Deletion, blacklist, audit pass through.When manual examination and verification,
Administrator clicks blacklist button, blacklist directly is added in the user to make comments, and automatically comment on this as addition
The reason of blacklist, this comment are invisible.The taboo speech that user is only automatically terminated after prohibiting the arrival of speech time, is added blacklist
User afterwards cannot comment on, can be reminded when making comments the user make a speech in violation of rules and regulations it is banned mention forbid how long.Management
Member clicks delete button, this is commented on, dustbin is added, and complete deletion, recovery and batch are carried out in dustbin and is deleted.Pipe
It is visible by then commenting on that reason person clicks audit.
Further, coupon information is sent in the marketing platform after subscription client gets by this method, also
Including：
S22:Marketing platform is provided with punishment rule；Marketing platform monitors the discount coupon service condition of user, when user exists
When discount coupon quantity is not used more than preset punishment quantity in the discount coupon term of validity, punishment rule is executed to the user, including
User is forbidden to get discount coupon within preset penalty minutes.
Specifically, if consumer gets discount coupon without using before the deadline, consumer is punished,
Punishment rule can be set up a plurality of, meet condition and then punish, the no longer newly-increased punishment of the consumer-user in penalty period.Punish item
Part：The discount coupon quantity not used before the deadline reaches punishment quantity.Differentiate the period：Meet punishment within how many consecutive days
Condition is just punished.Punish result：User is forbidden to get the number of days of discount coupon.For example, if having 1 mistake in continuous 7 days
Phase discount coupon is not used, and forbids getting 1 day first day from the condition that meets.If there is 3 expired coupons in continuous 30 days
It is not used, forbids getting 3 days first day from the condition that meets.If there is 10 expired coupons to be not used in continuous 6 months,
Forbid getting 7 days first day from the condition that meets.
Example IV：
Example IV increases evaluation information screening function on the basis of other embodiment.
The marketing platform publication user is specifically included by the evaluation information that subscription client inputs：
The evaluation information includes evaluation content and evaluation time；
S31:The evaluation information received is ranked up by marketing platform according to evaluation time；
S32:Marketing platform is used to filter out several nearest evaluations of evaluation time according to the sequencing of evaluation time
Information, and issued.
Specifically, marketing platform can carry out evaluation information according to factors such as user, quantity, user credit degree, times
Screening.Evaluation information can be filtered in this way, user is made to be easier to catch the evaluation information of concern.The system is commented in screening
It is to be screened according to chronological order, if the comment information that is, dialog box is shown is current recent reviews when by information
Dry comment information.User can recognize the newest situation of the businessman in real time in this way, in this way, improving the use for having got discount coupon
The rate of consumption at family improves the accuracy of popularization.
Further, the marketing platform publication evaluation information specifically includes：
Marketing platform is equipped with electronic map；The position of each businessman, and each position are identified in the electronic map
Equipped with dialog box；
Specifically, its type can be arranged in electronic map, such as：National maps, province's map, city's map, chorography etc..Electricity
Merchant location is marked in sub- map, consumer is facilitated intuitively to know the position of businessman.Evaluation information is by the way of dialog box
Roll screen is shown, can be updated to evaluation information, and user, which need not execute clicking operation, can check commenting for each businessman
Valence information, and different evaluation informations can be viewed automatically, it is easy to use.
Marketing platform poll in each dialog box shows the corresponding evaluation information filtered out of the businessman.
Further, further include after step S31
S32:Marketing platform receives the zoom operations that are executed by subscription client of user, to electronic map carry out diminution or
Amplification so that merchant location is moved in current window, and dialog box follows merchant location to move.
Specifically, electronic map can zoom in or out.Zoom operations can be user when browsing electronic map, touch
Touch subscription client screen, change finger spacing execute zoom in or out operation.Zoom operations can also be to pass through dragging
Electronic map, and adjust scaling and obtain, such as reduce 70%, amplification 120% etc..When merchant location moves, dialog box
Also it and then moves, the comment information of the businessman within the scope of the current window display window of such subscription client.
Embodiment five：
Referring to Fig. 2, embodiment five increases the function of real-time comments on the basis of other embodiment.
This method further includes after step s 32：
S41:On marketing platform review pages are equipped with for each businessman；
S42:Marketing platform receives the real-time comments that user is inputted by subscription client in review pages；
S43:Poll roll screen shows real-time comments to marketing platform sequentially in time；
The real-time comments include word, picture, video or voice.
Specifically, review pages are similar to chat log page, and user can carry out in review pages real-time in real time
Comment.Consumer can carry out photograph video shooting, audio recording in the review pages of the businessman after getting discount coupon and upload,
Similar chat, can issue comment content, and the photo and content of publication are shown in chronological order in commenting on roll screen, when closer
Between more preferential display, the number of reviews of display can be arranged, and more comments is not shown in front end.
Real-time comments include the comment content that discount coupon is got, discount coupon uses, consumer issues, the comment of businessman's publication
Content.Review pages can select vertical screen and transverse screen display, be connected on video screen and shown by mobile phone.Businessman and consumer
It can equally issue and comment at the comment interface of oneself.
Further, this method further includes after step S43：
S44:The marketing platform reads the use of subscription client when receiving the real-time comments of subscription client input
Family location information；If customer position information exists, customer position information is attached on real-time comments and is shown；If with
Family location information is sky, obtains the vendor location information of the user comment, it is enterprising that vendor location information is attached to real-time comments
Row display.
Specifically, marketing platform is additionally operable to the location information of display user, on the one hand improves the authenticity of comment, user
The user location that can check every comment information looks at whether the user near businessman is commented on, and avoids malice
Brush single situation.If subscriber signal is bad, customer position information can not be got, can show vendor location information.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme should all cover in the claim of the present invention and the range of specification.
Claims (10)
1. a kind of discount coupon marketing method without payment based on social activity comment, which is characterized in that including：
Businessman issues coupon information by merchant client on marketing platform；
The evaluation information that marketing platform publication user is inputted by subscription client；
User clicks the evaluation information of marketing platform by subscription client；
Marketing platform obtains the coupon information for the businessman for being clicked evaluation information, is sent to subscription client and gets；
Merchant client receives the discount coupon verification information of businessman's input, and whether verification coupon information is effective；If effectively, sentenced
Breaking, this customer consumption is successful, and generation consumption information is uploaded to marketing platform；
When marketing platform detects the consumption information that merchant client uploads, in the corresponding servant of deduction in supplementing account with money of businessman
Gold.
2. the discount coupon marketing method without payment according to claim 1 based on social activity comment, which is characterized in that this method
Before the businessman issues coupon information by merchant client on marketing platform, further include：
Businessman supplements account charging with money by merchant client on marketing platform；
Businessman is checked by marketing platform to supplement account balance with money, supplement total value with money in total and supplements historical record with money.
3. the discount coupon marketing method without payment according to claim 1 based on social activity comment, which is characterized in that this method
After the businessman issues coupon information by merchant client on marketing platform, further include：
What merchant client was used to receive businessman's input checks instruction, and the coupon information of the businessman, is looked into click marketing platform
See that pickup information and the consumption information of the coupon information, pickup information include user information and get the time, consumption information packet
Include user information and consumption time.
4. the discount coupon marketing method without payment according to claim 1 based on social activity comment, which is characterized in that this method
After the evaluation information that marketing platform publication user is inputted by subscription client, further include：
The marketing platform receives the setting instruction of administrator, and the display setting of evaluation information is arranged, including：Comment information is set
The filtering rule for whether needing the taboo of manual examination and verification, setting blacklist to say the time, comment information is set；The filtering rule includes
A plurality of regular expression；When regular expression starts, marketing platform receive subscription client upload evaluation information when,
Judge whether evaluation information meets regular expression, if so, deleting evaluation information.
5. the discount coupon marketing method without payment according to claim 1 based on social activity comment, which is characterized in that this method
Coupon information is sent to after subscription client gets in the marketing platform, further includes：
Subscription client clicks user's head portrait in marketing platform, checks the user's for receiving inquiry instruction input by user
Discount coupon receives daily record, including discount coupon receives sum, discount coupon uses sum, general comment number and/or this month comment number.
6. the discount coupon marketing method without payment according to claim 1 based on social activity comment, which is characterized in that this method
Coupon information is sent to after subscription client gets in the marketing platform, further includes：
Marketing platform is provided with punishment rule；Marketing platform monitors the discount coupon service condition of user, when user has in discount coupon
When discount coupon quantity is not used more than preset punishment quantity in the effect phase, punishment rule is executed to the user, is included in preset
User is forbidden to get discount coupon in penalty minutes.
7. according to the discount coupon marketing method without payment based on social activity comment described in any claim in claim 1-6,
It is characterized in that, the marketing platform publication user is specifically included by the evaluation information that subscription client inputs：
The evaluation information includes evaluation content and evaluation time；
The evaluation information received is ranked up by marketing platform according to evaluation time；
Marketing platform is used to filter out several nearest evaluation informations of evaluation time according to the sequencing of evaluation time, goes forward side by side
Row publication.
8. the discount coupon marketing method without payment according to claim 7 based on social activity comment, which is characterized in that the battalion
Pin platform publication evaluation information specifically includes：
Marketing platform is equipped with electronic map；The position of each businessman is identified in the electronic map, and each position is equipped with
Dialog box；
Marketing platform poll in each dialog box shows the corresponding evaluation information filtered out of the businessman.
9. the discount coupon marketing method without payment according to claim 8 based on social activity comment, which is characterized in that further include
Marketing platform receives the zoom operations that user is executed by subscription client, zooms in or out, makes to electronic map
It obtains merchant location to be moved in current window, dialog box follows merchant location to move.
10. according to the discount coupon marketing method without payment based on social activity comment described in any claim in claim 1-6,
It is characterized in that, further including：
On marketing platform review pages are equipped with for each businessman；
Marketing platform receives the real-time comments that user is inputted by subscription client in review pages；
Poll roll screen shows real-time comments to marketing platform sequentially in time；
The real-time comments include word, picture, video or voice.
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| CN201810316977.2A CN108573407A (en) | 2018-04-10 | 2018-04-10 | The discount coupon marketing method without payment based on social activity comment |
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| CN201810316977.2A CN108573407A (en) | 2018-04-10 | 2018-04-10 | The discount coupon marketing method without payment based on social activity comment |
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| CN108573407A true CN108573407A (en) | 2018-09-25 |
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