CN108573391B - Method, device and system for processing promotion content - Google Patents

Method, device and system for processing promotion content Download PDF

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CN108573391B
CN108573391B CN201710137643.4A CN201710137643A CN108573391B CN 108573391 B CN108573391 B CN 108573391B CN 201710137643 A CN201710137643 A CN 201710137643A CN 108573391 B CN108573391 B CN 108573391B
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CN108573391A (en
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周彬
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Tencent Technology Beijing Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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Abstract

The application discloses a method, a device and a system for processing promotion content, wherein the method comprises the following steps: receiving a promotion content material uploaded by a client of a demand party; receiving a promotion target parameter set by the client of the demander; generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; responding to the selection of the publisher client for the order, and sending the order and the information of the corresponding promotion content material to the publisher client; receiving the information of the media content and the information of the order uploaded by a publisher client, wherein the media content comprises the information of the promotion content material; providing the information of the media content and the information of the order to the client of the demand party; determining that the media content is associated with the order in response to a confirmation operation of the demander client.

Description

Method, device and system for processing promotion content
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for processing promotion content, a method and an apparatus for publishing media content, and a system for publishing media content.
Background
At present, with the development of network technology, due to the rise of blogs, microblogs, shared collaboration platforms and social networks, everyone has the functions of media and media, and the concept of self-media appears. Self Media (English: we Media): the term "national media" or "personal media" refers to a general term of new media for personalized, civilian, general, and autonomous propagators to deliver normative and non-normative information to unspecified majority or specific individual persons by means of modernization and electronization. The self-media platform comprises network communities such as blogs, microblogs, weChat, baidu official post bars, forums/BBSs and the like.
Disclosure of Invention
The application provides a method for processing promotion content, which comprises the following steps: receiving a promotion content material uploaded by a client of a demand party; receiving a promotion target parameter set by the client of the demander; generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; responding to the selection of the publisher client for the order, and sending the order and the information of the promotion content material corresponding to the order to the publisher client so that the publisher client browses the promotion content material and creates media content; receiving the information of the media content and the information of the order uploaded by a publisher client, wherein the media content comprises the information of the promotion content material; providing the information of the media content and the information of the order to the client of the demand party so that the client of the demand party can browse the media content; determining that the media content is associated with the order in response to a confirmation operation of the demander client.
The application also provides a media content publishing method, which comprises the following steps: selecting an order from a plurality of orders provided by a demand side platform DSP; receiving the selected order and the information of the corresponding promotion content material from the DSP; pulling the promotion content material according to the information of the promotion content material so as to allow a publisher client to browse the promotion content material; creating media content containing information of the promotional content material; uploading the information of the media content and the information of the order to the DSP for the client of the demand side to check; and responding to a message which indicates that the client of the demand party passes the audit from the DSP, and publishing the information of the media content and the information of the order to a media content server.
The application further provides a processing apparatus for promoting content, the apparatus includes: the first receiving module is used for receiving the promotion content materials uploaded by the client of the demander; the second receiving module is used for receiving the popularization target parameters set by the client of the demand party; the generating module is used for generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; the first sending module responds to the selection of the publisher client side for the order, and sends the order and the information of the promotion content material corresponding to the order to the publisher client side so that the publisher client side can browse the promotion content material and create media content; the third receiving module is used for receiving the information of the media content and the information of the order uploaded by the publisher client, wherein the media content comprises the information of the promotion content material; the first providing module is used for providing the information of the media content and the information of the order to the client of the demand party so as to enable the client of the demand party to browse the media content; a determination module that determines that the media content is associated with the order in response to a confirmation operation of the demander client.
The present application also provides a media content distribution apparatus, including: the first selection module is used for selecting an order form from a plurality of order forms provided by the DSP of the demand side platform; the receiving module is used for receiving the selected order and the information of the corresponding promotion content material from the DSP; the pull module is used for pulling the promotion content material according to the information of the promotion content material so as to be browsed by a publisher client; the creating module is used for creating media content containing the information of the promotion content material; the uploading module uploads the information of the media content and the information of the order to the DSP for the client of the demand side to check; and the issuing module is used for responding to the message which is from the DSP and indicates that the client of the demander passes the examination, and issuing the information of the media content and the information of the order to a media content server.
The present application also provides a media content distribution system, which includes: the system comprises a demand party client, a demand party platform DSP, a publisher client and a media content server, wherein the demand party client uploads a promotion content material to the DSP and sets promotion target parameters; the DSP receives the promotion content materials uploaded by the client of the demand party and receives the promotion target parameters set by the client of the demand party; generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; responding to the selection of the publisher client for the order, and sending the order and the information of the corresponding promotion content material to the publisher client; receiving the information of the media content and the information of the order uploaded by a publisher client, wherein the information of the media content comprises the information of the promotion content material; providing the information of the media content and the information of the order to the client of the demand party; the publisher client selects an order from a plurality of orders provided by the DSP; receiving the selected order and the information of the corresponding promotion content material from the DSP; pulling the promotion content material for a publisher to browse according to the information of the promotion content material; creating media content containing information of the promotional content material; uploading the information of the media content and the information of the order to the DSP; the client of the demander further receives the information of the media content and the information of the order from the DSP, pulls the media content according to the information of the media content for the demander to check, and executes confirmation operation when the check is passed; the DSP further responds to the confirmation operation of the client of the demand party, determines that the media content is associated with the order, and sends a message indicating that the client of the demand party has passed the audit to the client of the publisher; the publisher client responds to the message which indicates that the client of the demand party passes the audit from the DSP and publishes the information of the media content and the information of the order to the media content server; the media content server provides the media content to a target user.
By adopting the technical scheme provided by the application, the pushing effect of the promotion content of the demander can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the examples of the present application, the drawings needed to be used in the description of the examples are briefly introduced below, and it is obvious that the drawings in the following description are only some examples of the present application, and it is obvious for a person skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a schematic diagram of a system architecture to which the present application relates;
FIG. 2 is a flow chart of a method according to an example of the present application;
FIG. 3 is a flow chart of a method according to another example of the present application;
FIG. 4 is a message interaction diagram illustrating the processing of promotional content and the distribution of media content according to one embodiment of the present application;
FIG. 5 is a block diagram of an apparatus according to an embodiment of the present application;
FIG. 6 is a block diagram of another embodiment of the present application; and
fig. 7 is a diagram of an apparatus according to an example of the present application.
Detailed Description
The technical solutions in the examples of the present application will be described clearly and completely with reference to the drawings in the examples of the present application, and it is obvious that the described examples are only a part of the examples of the present application, and not all of the examples. All other examples, which can be obtained by a person skilled in the art without making creative efforts based on the examples in the present application, belong to the protection scope of the present application.
The present application proposes a method for publishing media content, which can be applied to the system architecture shown in fig. 1. As shown in fig. 1, the system architecture includes: the system comprises a demander client 101, a promotion content delivery Platform 102, a publisher client 103, a media content server 104 and a target user client 105, wherein the promotion content delivery Platform 102 comprises a demander Platform (DSP), a data server and a promotion engine, and the demander client 101, the promotion content delivery Platform 102, the publisher client 103, the media content server 104 and the target user client 105 can communicate through the internet 106.
Through the client 101 of the demander, the demander can select a promotion type DSP, upload promotion content (such as pictures, videos, and the like) materials thereof to the DSP of the promotion content delivery platform 102, and set promotion targets thereof at the same time, and the DSP receives the promotion content materials, forms corresponding promotion content orders according to the information such as the promotion targets, and stores the promotion content orders into the data server. Here, the promotion types may include: the front paster, the rear paster or the pause can also comprise an alternative promotion type, wherein the alternative promotion type represents that the client of a demand party providing promotion content and the client of a publisher providing media content can mutually select on the DSP, so that when the media content containing the promotion content is provided for a target user, the client of the demand party can find the media content suitable for publishing the promotion content through the DSP according to the content provided by the two parties and the promotion target of the demand party, and the client of the publisher can also find the promotion content suitable for the media content. The promotional goals may include: reserved playing amount (or reserved exposure or reserved traffic), budget, and user orientation.
Through the publisher client 103, a publisher searches for a proper order in a data server of the promotion content delivery platform 102, edits media content (such as a public article, a news article and the like) by combining with the promotion content material associated with the order, associates the media content with the order, uploads the media content to the DSP, and after the approval of the client of the demander is passed, sends the media content to the media content server 104 for delivery.
The target user client 105 browses the media content by accessing the media content server 104, wherein the media content server 104 may be a server of a self-media platform such as WeChat, a news server of Tencent or today's headline, a video server, or the like, which provides a media content service for the user. The media content server 104 reports information (such as an order ID, order targeting information, etc.) of an order associated with the media content browsed by the target user client 105 to the popularization engine, and the popularization engine sends the information of the order to the data server to perform statistics on exposure data of the popularization content.
When the promotion content is an advertisement, the system architecture shown in fig. 1 may be a system architecture for implementing internet advertisement delivery, where the promotion content delivery platform 102 may be an advertisement delivery platform, and the demander may be an advertiser.
In some examples, a publisher (e.g., from media) may publish a certain media content (e.g., an article or a video) on a media content presentation platform (e.g., a wechat public platform, a news platform) via a media content application client (e.g., a wechat client, a news client of APP of Tencent/today, etc.) to introduce promotional content (e.g., a store or a certain merchandise) of a desired party, such as an advertiser store or a certain merchandise from a media publishing an article in a wechat public. The specific publishing process can be seen in the process flow provided in the examples below.
The application provides a method for processing promotion content, which can be applied to a DSP of a promotion content delivery platform 102. As shown in fig. 2, the method includes:
step 201: and receiving the promotion content materials uploaded by the client of the demander.
The promotion content material can be pictures, characters or videos.
Step 202: and receiving the popularization target parameters set by the client of the demand party.
Wherein, the promotion target parameters comprise the preset exposure, budget, user orientation and the like.
For example, the promotion content material is a video, and the promotion target may be set as: 1) The reserved exposure is 10W VV (video View, video playing times) plays, and 2, the budget is: the maximum cost of 10W VV plays of the video is 1500 yuan, 3, the orientation is as follows: video content is content that relates to a travel in the Shanghai.
In some examples, after receiving the promotional content material, reviewing the promotional content material; when the popularization content material passes the audit, executing subsequent processing; and when the popularization content materials do not pass the verification, feeding back a verification result to the client of the demand party or informing the client of the demand party of re-uploading the popularization content materials.
For example, the DSP examines the format and content of the promotion content material, and if the promotion content material meets the requirements, the DSP puts the promotion content material into a material library in the DSP for storage; and if the promotion content material which does not meet the requirement cannot pass the verification, the DSP feeds back the verification result to the client of the demand party or informs the client of the demand party, and the client of the demand party can select to upload the promotion content material again.
Step 203: and generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material.
In some examples, after the order is generated, reviewing the promotional objective parameters; when the promotion target is accurate, the order passes the audit, and the subsequent processing is executed; and when the promotion target is inaccurate, the order can not pass the audit, and an audit result is fed back to the client of the demand party or the client of the demand party is informed to reset the promotion target parameters.
For example, the DSP examines and verifies the directional information of travel category set by the client of the demander, and can see whether the uploaded promotion content material is of travel category, thereby determining whether the directional information is accurate. And whether the budget set by the DSP to the client of the demander accords with the information such as the reserved playing amount set by the DSP.
The states of the orders can be divided into a state to be audited, an auditing state, an auditing passing state and an auditing failing state, and the orders in the auditing passing state are placed in various promotion types by the DSP and are stored in the corresponding data server.
In some examples, when the promotion target parameter set by the client of the demand party is received, the promotion type selected by the client of the demand party is further received; and when the promotion type is a mutual selection promotion type, storing the generated order in a data server accessible by the publisher client for selection by the publisher client.
Step 204: and responding to the selection of the publisher client for the order, and sending the order and the information of the promotion content material corresponding to the order to the publisher client so that the publisher client browses the promotion content material and creates media content.
In some examples, the DSP provides a first page for the publisher client in which information for a plurality of orders is shown; responding to the selection operation of the publisher client on an order in the first page, and sending the order and the information of the promotion content material corresponding to the order to the publisher client; wherein the providing the information of the media content and the information of the order to the client of the demanding party comprises: providing a second page for the client of the demand party, wherein the second page shows the information of the media content and the information of the order; wherein, in response to a confirmation operation of the client of the demand side in the second page, it is determined that the media content is associated with the order, and information of the media content is further added to the order.
In some examples, when the publisher client selects an order, recording information of the order in the data of the selected order of the publisher client; after the publisher client logs in, acquiring data of orders selected by the publisher client and extracting each order selected by the publisher client according to information of each order; according to the extracted popularization target parameters in the orders selected by the publisher client, determining orders matched with the popularization target parameters in the orders selected by the publisher client from the orders created by the client of each demand party, and taking the orders as orders which can be recommended to the publisher client; and displaying information of a plurality of orders which can be recommended to the publisher client in the first page.
Specifically, the DSP determines the order recommended to the publisher according to the registration information and the order taking history of the publisher client in the DSP, and further displays the order recommended to the publisher on a page (such as the first page, which may be a publisher user login page or a page selected after the publisher logs in) accessed by the publisher client, so that the publisher can more conveniently determine its own order taking plan according to its own actual situation, for example: making it faster to find a suitable order.
For example, the DSP displays a promotion order recommending a corresponding demander on a page accessed by the publisher client, based on registration information (user registration information of the publisher) and an order taking history (related information of an order that the publisher has selected) of the publisher client in the DSP, such as information of release date arrangement, media content price setting, and the like of the selected order. Here, the exposure amount of the selected order completion may be compared with the predetermined exposure amount set by the advertiser from the media, and if the exposure amount of the selected order completion is smaller than the predetermined exposure amount, the price of the media content may be set as a part of the budget of the order from the media, or the price of the media content may be set to be the same as the budget of the advertiser from the media, and finally, when the exposure amount of the promotion content material completion is a part of the predetermined play amount, a corresponding part of the budget of the advertiser may be received from the media. For any order, the publisher client can determine whether to take the order according to the relevant information in the order and the actual situation of the publisher client, such as whether the time required by the demanding party client to finish the media content described by the order is consistent with the time required by the publisher client to actually finish the media content, if the time required by the demanding party client to finish the media content is similar to the time required by the publisher client to actually finish the media content, or the time required by the demanding party client to finish the media content is less than the time required by the publisher client to actually finish the media content, the publisher client cannot finish the media content within the time required by the demanding party client to finish the media content, and the publisher client determines not to take the order. For other recommended orders, the publisher client can also make similar selections according to the relevant information in the order and the self condition, so as to obtain an order receiving and arranging plan thereof.
In some examples, after the client of the demander creates an order (an order library may be formed), for any one of the orders, the DSP performs comprehensive matching on parameters of the order, such as release date, budget setting and the like, and the order taking history of the current publisher client and information of the historical order (for example, the directional information in the historical order indicates that the promotion content is a travel category and the like), determines a preferred order suitable for being recommended to the current publisher client from the order library, and displays the preferred order on a page (i.e., a first page) accessed by the publisher client, so that the publisher can find a suitable order more quickly. For example: after a publisher client logs in the DSP, the DSP can acquire the registered user information and extract the order taking history of the publisher client, and if the directional information in the order selected by the DSP indicates that the promotion content is tourism, the DSP selects the tourism order from an order library firstly; and then according to the release date arrangement of the selected order, selecting the order which is suitable for the current publisher client in time arrangement, and so on, and screening the order which is suitable for the current publisher client according to budget information in an order library, namely comprehensively matching the order taking history record and the history order information of the current publisher client with the parameters of any order in the order library, and determining a preferred order which is suitable for being recommended to the current publisher client from the order library.
Step 205: and receiving the information of the media content and the information of the order uploaded by the publisher client, wherein the media content comprises the information of the promotion content material.
In some examples, after receiving the push information associated with the order uploaded by the publisher client, the DSP notifies the demander client to check the push information; when the demander confirms that the push information meets the requirement of the demander, the push information passes the audit; otherwise, the push information can not pass the verification, and the DSP informs the publisher client to modify the push information.
For example, if the publisher is self media, the promotion content of the demander is a video, and the video content relates to Shanghai tourism, the publisher requires that the type of self media is tourism, and the flow is mainly concentrated in Shanghai. After mutual selection is carried out on the DSP, a promotion order of the demander is searched from the media client, a Shanghai tourism strategy is written by combining the video of the demander, the promotion order is uploaded to the DSP after the completion, and the DSP informs the demander that the client checks the push information, including checking the article written by the media, and whether the written content of the article is closely related to the video or not and whether the video is sufficiently native or not is judged; and auditing the information of the type, the flow and the like of the self-media. If the article written by the self-media can meet the requirement of the demand party, the article passes the audit, otherwise, the article cannot pass the audit, and at the moment, the DSP informs the self-media client to modify the push information.
Step 206: and providing the information of the media content and the information of the order to the client of the demand party so as to enable the client of the demand party to browse the media content.
In some examples, after receiving the information of the media content uploaded by the publisher client and the information of the order, the DSP notifies the demander client to check the media content;
when the media content is approved, the client of the demander sends out the confirmation operation; when the media content is not approved, the client of the demander feeds back an approval result;
and responding to the auditing result fed back by the client of the demand party, and sending the auditing result to the publisher client or informing the publisher client of information of media content re-uploading.
Step 207: determining that the media content is associated with the order in response to a confirmation operation of the demander client.
Wherein the DSP determines that the media content is associated with the order, which may be adding a link address (URL) of the media content to an order parameter to become a further attribute of the order, thereby establishing an association relationship between the media content and the order.
Through the technical scheme provided by the application, the client of the demand side and the client of the publisher can mutually select on the DSP of the media content delivery platform, and meanwhile, the publisher adds the push information formed after the promotion content of the demand side, so that the promotion content of the demand side is more native, and the watching experience of a user is improved.
The present application further proposes a media content publishing method, which can be applied to a publisher client, as shown in fig. 3, and the method includes:
step 301: an order is selected from a plurality of orders provided by the demander platform DSP.
In some examples, a publisher client accesses a first page provided by the DSP, the first page having a plurality of orders displayed therein; wherein an order is selected from the plurality of orders in the first page; and responding to the selection of the order, and downloading the order and the information of the promotion content material corresponding to the order from the DSP.
In some examples, the publisher client selects an order with promotion target parameters matched with the media content to be created according to promotion target parameters in each order provided by the DSP.
After finding a proper order, the publisher client downloads the order content from the DSP, wherein the order content comprises promotion target setting information such as URL (uniform resource locator), order ID (identity), order orientation, budget and video playing time requirement of the promotion content material.
Step 302: and receiving the selected order and the information of the corresponding promotion content material from the DSP.
Step 303: and pulling the promotion content material according to the information of the promotion content material so as to be browsed by a publisher client.
Step 304: and creating media content containing the information of the popularization content material.
Step 305: and uploading the information of the media content and the information of the order to the DSP for the client of the demand side to check.
Step 306: and responding to a message which indicates that the client of the demand party passes the audit from the DSP, and publishing the media content and the information of the order to a media content server.
Here, the publisher client uploads the written push information to a DSP in a media content delivery platform, and after receiving a notification from the DSP that the client of a demander passes the audit, the publisher client sends the media content to a media content server to display the media content, so that a target user can view the promotion content and complete the exposure of the promotion content.
In some examples, the media content is edited and the information for the media content and the information for the order are re-uploaded in response to a message from the DSP indicating that the demander client audit failed.
By adopting the technical scheme, the publisher can avoid simply making the own push information, but can make the push information by combining the promotion content of the demand side, thereby developing a more flexible and wider showing method for the publisher.
Fig. 4 shows an interaction diagram of the promotional content processing and media content distribution method proposed by the present application. In this example, the promotion content delivery platform 102 is an advertisement delivery platform, the demander client 101 is an advertiser client, the promotion content is an advertisement, and the publisher client 103 is a self-media client. As shown in fig. 4, the method for distributing media content includes the following steps:
step 401: when an advertiser wants to release an advertisement and create an order on the DSP through an advertiser client, the advertiser can upload advertisement materials and set various parameters of the advertisement order by accessing a page provided by the DSP, wherein the parameters comprise: and selecting an advertisement space which represents the promotion type and can be selected for mutual advertisement, front paster advertisement, rear paster advertisement and the like, and setting an advertisement putting target which represents the promotion target, such as preset playing amount (or preset exposure), budget, user orientation and the like, and simultaneously uploading advertisement materials (such as video material files) to the DSP by the advertiser client.
Step 402: and the DSP checks the format, the content and the like of the advertisement materials uploaded by the advertiser, if the checking is passed, the step 403 is continuously executed, otherwise, the checking result is fed back to the advertiser, or the step 401 is returned, so that the advertiser can upload the advertisement materials again.
Step 403: the DSP stores the advertisement material and obtains the link address thereof, and pulls various parameters of the advertisement order set by the advertiser to form the advertisement order, wherein each advertisement order has an order ID and describes the information of the advertisement space, the delivery target, the link address of the advertisement material and the like. Here, the DSP may maintain a library of advertisement material in which the advertisement material may be maintained.
Step 404: the DSP examines the order parameters, such as information of advertisement target and the like, examines whether the information of the advertisement target and the like meets the requirement, and if the order passes the examination, the step 405 is executed; otherwise, the auditing result is fed back to the advertiser client, or the step 401 is returned to inform the advertiser client to reset the order parameters.
Step 405: the DSP can store each advertisement order according to the different advertisement positions and record the auditing state of the order. The DSP may screen out advertisement orders that correspond to the mutually selected advertisements and that are approved, and perform the following processing on each screened advertisement order. For the advertisement orders of other types of advertisement positions, the placement is performed in other corresponding manners, such as: and processing the advertisement order of the front paster according to the front paster advertisement putting flow of the video.
Step 406: the DSP stores the screened advertisement orders in a data server which is open to the self-media, so that the advertisement orders of the mutually selected advertisements are visible to the self-media client for selection.
Step 407: and searching an advertisement order of a proper mutually selected advertisement from the data server of the DSP from the media client. Here, the page provided by the DSP can be accessed from the media client, the information of the advertisement orders of each inter-selected advertisement is listed in the page, the information of each advertisement order (such as delivery target, bid, content description, etc.) can be browsed from the media client, the advertisement material can be previewed through the advertisement material link in the advertisement order, and the appropriate advertisement order can be selected from the advertisement material link.
Step 408: and after finding a proper advertisement order, obtaining the advertisement order and a link address (URL) of the advertisement material from the DSP from the media client.
Step 409: when the media content is edited, the media content to be published can be pulled to the advertisement material (for example, advertisement video or picture is watched) according to the URL of the advertisement material, so that the advertisement material can be browsed from the media, and further, the media content can be created by combining the advertisement material, the URL of the advertisement material is included in the media content (for example, the URL of the advertisement material is embedded in the page of the media content), and descriptions related to the advertisement content can also be added to the media content, for example: the self-media adds to the WeChat Purchase article video and/or pictures provided by the advertiser that are referring to a restaurant or hotel.
Step 410: after the media content to be finally released is formed, the URL of the media content and the acquired information of the advertisement order are sent to the DSP, the DSP can determine the corresponding advertiser client according to the ID of the advertisement order, and the advertiser client is informed to access the page provided by the DSP to check the articles uploaded by the media.
Step 411: and the advertiser client checks the media content on the page provided by the DSP, if the checking is not passed, the DSP can feed back a checking result to the self-media client and can also inform the self-media client of the checking result, and the self-media client modifies or rewrites the media content. If the audit is passed, step 412 is performed.
Step 412: the DSP determines to associate the media content with the order, such as adding the URL of the media content as one of the parameters of the order.
Step 413: and the DSP feeds back the verification result to the self-media client, and the self-media client sends the URL of the media content to the media content server for publishing.
Step 414: the media content server issues the media content.
Step 415: the target user browses the media content provided by the media content server through the target user client, and the advertisement material can be automatically played according to the URL of the advertisement material contained in the media content (such as automatically playing advertisement video), or the advertisement material can be played in response to the target user clicking the URL of the advertisement material.
Step 416: the media content server obtains the information of the order associated with the media content according to the URL of the media content, when a target user accesses the promotion content material when accessing the media content, the media content server reports the information of the order to the promotion engine, and meanwhile, the promotion engine sends the information of the order to the data server to calculate the exposure of the advertisement video and the like. In some examples, the media content server reports the information of the order and the targeting information of the target user watching the advertisement material to the advertisement engine, so that the advertisement engine corrects the information of the order, for example, corrects the targeting information of the order, and checks whether the targeting information is matched with the targeting information of the target user, if the targeting information is matched with the targeting information of the target user, the exposure is effective, and the advertisement engine sends the information of the order to the data server to perform exposure calculation of the advertisement video and the like; if the targeting information (such as targeting Shanghai) of the order and the targeting information (such as targeting Beijing) of the target user, the exposure is invalid, and the advertisement engine does not send the information of the order to the data server for counting.
Step 417: and the data server performs settlement processing with the advertiser according to the calculated exposure. Specifically, the exposure of the advertisement video may be compared with the exposure setting target value in the advertisement order, and the amount due by the advertiser may be determined according to the settlement rule set in the advertisement order. Such as: if the exposure reaches the advertiser's exposure setting target value, it may be determined that the self-media may charge the advertiser for the full fee, and if not, it may be determined that the self-media may be scaled to the advertiser.
Based on the method provided by the example, the application also provides a device for processing the popularization content, and the device can be applied to the DSP of the demand side platform. As shown in fig. 5, the apparatus 500 includes:
the first receiving module 501 receives the popularization content material uploaded by the client of the demander.
A second receiving module 502, configured to receive the popularization target parameter set by the client of the demand side.
A generating module 503, configured to generate an order corresponding to the popularization content material according to the popularization content material and the popularization target parameter, where the order includes the popularization target parameter and information of the popularization content material.
The first sending module 504, in response to the selection of the publisher client for the order, sends the order and the information of the promotion content material corresponding to the order to the publisher client, so that the publisher client browses the promotion content material and creates media content.
The third receiving module 505 receives the information of the media content and the information of the order uploaded by the publisher client, where the media content includes the information of the popularization content material.
The first providing module 506 provides the information of the media content and the information of the order to the client of the demanding party, so that the client of the demanding party can browse the media content.
The determining module 507, in response to the confirming operation of the client, determines that the media content is associated with the order.
In some examples, the device 500 further includes a first reviewing module 508, the first reviewing module 508 reviewing the promotional content material after the first receiving module 501 receives the promotional content material; when the promotional content material passes the review, the first review module 508 triggers the generation module 503 to execute the processing of generating the order; when the popularization content material does not pass the review, the first review module 508 feeds back the review result to the client of the demand party or notifies the client of the demand party to upload the popularization content material again.
In some examples, the apparatus 500 further includes a second review module 509, after the generating module 503 generates the order, the second review module 509 reviews the promotion target parameter; when the promotion target is accurate and the order passes the audit, the second audit module triggers the first sending module 504 to execute the processing of sending the order; when the promotion target is inaccurate and the order cannot pass the review, the second reviewing module 509 feeds back the review result to the client of the demand party or notifies the client of the demand party to reset the promotion target parameters.
In some examples, the apparatus 500 further comprises a second providing module 510 for providing a first page for the publisher client, the first page having information of a plurality of orders shown therein; the second sending module 511, in response to a selection operation of the publisher client on an order in the first page, sends the order and information of a promotion content material corresponding to the order to the publisher client; the first providing module 506 provides a second page for the client of the demand side, where the second page shows the media content and the information of the order; wherein, the determining module 507, in response to the confirmation operation of the client on the demand side in the second page, determines that the media content is associated with the order, and further adds the information of the media content to the order.
In some examples, the apparatus 500 further includes a recording module 512 for recording information of an order in the data of the selected order of the publisher client when the publisher client selects the order; an extracting module 513, configured to obtain data of the selected orders of the publisher client after the publisher client logs in, and extract each order selected by the publisher client according to information of each order therein; a matching module 514, configured to determine, according to the extracted promotion target parameters in each order selected by the publisher client, an order that matches the promotion target parameters in each order selected by the publisher client from the orders created by each client, and use the order as an order that can be recommended to the publisher client; wherein the second providing module 510 presents information of a plurality of orders that can be recommended to the publisher client in the first page.
In some examples, the apparatus 500 further includes a notification module 515 and a feedback module 516, wherein the notification module 515 notifies the demanding party client to review the media content after receiving the information of the media content uploaded by the publisher client and the information of the order; when the media content is approved, the client of the demander sends out the confirmation operation; when the media content is not approved, the client of the demander feeds back an approval result; the feedback module 516, in response to the audit result fed back by the client of the demander, sends the audit result to the publisher client or notifies the publisher client of information of uploading media content again.
In some examples, the present application also proposes a media content publishing device, which is applicable to a publisher client. As shown in fig. 6, the apparatus 600 includes:
the first selection module 601 selects an order from a plurality of orders provided by the platform DSP on demand.
A receiving module 602, configured to receive, from the DSP, information of the selected order and the corresponding promotional content material.
And the pulling module 603 is used for pulling the promotion content material according to the information of the promotion content material so as to be browsed by a publisher.
A creating module 604 for creating the media content containing the information of the promotion content material.
And an uploading module 605 for uploading the information of the media content and the information of the order to the DSP for the client of the demand side to review.
The publishing module 606, in response to the message from the DSP indicating that the client of the demander passes the audit, publishes the information of the media content and the information of the order to a media content server.
In some examples, the apparatus 600 further comprises: an accessing module 607, for accessing a first page provided by the DSP, where the first page shows a plurality of orders; a second selection module 608 that selects an order from the plurality of orders in the first page; and the downloading module 609 is used for responding to the selection of the order and downloading the order and the information of the promotion content material corresponding to the order from the DSP.
In addition, the application also provides a media content publishing system, which at least comprises a demand side client, a demand side platform DSP, a publisher client and a media content server, wherein the demand side client uploads a promotion content material to the DSP and sets promotion target parameters.
The DSP receives the promotion content materials uploaded by the client of the demand party and receives the promotion target parameters set by the client of the demand party; generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; responding to the selection of the publisher client for the order, and sending the order and the information of the promotion content material corresponding to the order to the publisher client; receiving the information of the media content and the information of the order uploaded by a publisher client, wherein the information of the media content comprises the information of the promotion content material; and providing the information of the media content and the information of the order to the client of the demand party.
The publisher client selects an order from a plurality of orders provided by the DSP; receiving the selected order and the information of the corresponding promotion content material from the DSP; pulling the promotion content material for a publisher to browse according to the information of the promotion content material; creating media content containing information of the promotional content material; and uploading the information of the media content and the information of the order to the DSP.
The client of the demand party further receives the information of the media content and the information of the order from the DSP, pulls the media content according to the information of the media content for the demand party to check, and executes confirmation operation when the check is passed.
The DSP further responds to the confirmation operation of the client of the demand party, determines that the media content is associated with the order, and sends a message indicating that the client of the demand party has passed the audit to the client of the publisher.
And the publisher client responds to the message which indicates that the client of the demander passes the examination from the DSP and publishes the information of the media content and the information of the order to the media content server.
The media content server provides the media content to a target user.
In some examples, the system further comprises a promotion engine and a data server, wherein when a target user accesses the promotion content material while accessing the media content, the media content server reports information of the order to the promotion engine; the promotion engine sends the information of the order to the data server; and the data server counts the exposure times of the order according to the received information of the order.
The detailed method and principle for each entity in the system to implement various functions are described above, and are not described herein again.
In addition, the devices and modules in the examples of the present application may be integrated into one processing unit, or each module may exist alone physically, or two or more devices or modules may be integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
In an embodiment, the media data processing apparatus may be run in any computing device for media data processing and loaded in a memory of the computing device. As shown in fig. 7, the computing device includes one or more processors (CPUs) 702, a communication module 704, a memory 706, a user interface 710, and a communication bus 708 for interconnecting these components.
The processor 702 may receive and transmit data via the communication module 704 to enable network communications and/or local communications.
User interface 710 includes one or more output devices 712, including one or more speakers and/or one or more visual displays. The user interface 710 also includes one or more input devices 714, including, for example, a keyboard, a mouse, a voice command input unit or microphone, a touch screen display, a touch sensitive tablet, a gesture capture camera or other input buttons or controls, and the like.
The memory 706 may be a high-speed random access memory such as DRAM, SRAM, DDR RAM, or other random access solid state memory devices; or non-volatile memory, such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, or other non-volatile solid-state storage devices.
The memory 706 stores a set of instructions executable by the processor 702, including:
an operating system 716 including programs for handling various basic system services and for performing hardware related tasks;
applications 718 may include various applications for implementing media data processing, such as may include apparatus 500 shown in fig. 5 and/or apparatus 600 shown in fig. 6, which may implement the process flows in the examples described above.
In some examples, the apparatus 500 may include at least one of the modules 501-516 shown in FIG. 5, and each of the modules 501-516 may store machine-executable instructions. The processor 702 can implement the functions of the modules 501 to 516 by executing machine-executable instructions in the modules 501 to 516 in the memory 706.
In some examples, apparatus 600 may include at least one of modules 601-609 shown in FIG. 6, where each module 601-609 may store machine-executable instructions. The processor 702 can further implement the functions of the modules 601 to 609 by executing machine-executable instructions in the modules 601 to 609 in the memory 706.
In addition, each example of the present application can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that the data processing program constitutes the invention. Further, a data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present invention. The storage medium may use any type of recording means, such as a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
The present application thus also provides a non-volatile storage medium having stored therein a data processing program for executing any one of the examples of the method of the present application.
The above description is only a preferred example of the present application and should not be taken as limiting the present application, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present application should be included in the scope of the present application.

Claims (21)

1. A method for processing promotion content, the method comprising:
the method comprises the steps that a client of a demand party uploads promotion content materials, promotion target parameters and promotion types to a promotion content delivery platform, wherein parameter items of the promotion target parameters comprise reserved exposure, budget and user orientation;
the promotion content delivery platform generates an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and information of the promotion content material;
when the promotion type is a mutual selection promotion type, the promotion content delivery platform displays information of a plurality of orders which can be recommended to the self-media client in a first page, so that the self-media client compares promotion target parameters corresponding to the orders with actual promotion parameters of the self-media client based on the first page;
the promotion content delivery platform responds to the self-media client to select a matched order, and sends the selected order and information of a corresponding promotion content material to the self-media client so as to enable the self-media client to edit media content matched with the content of the promotion content material based on the promotion content material associated with the selected order, wherein the matched order is an order with at least one parameter item of a promotion target parameter matched with the actual promotion parameter;
uploading the information of the media content and the information of the order from a media client to a promotion content delivery platform, wherein the media content comprises the information of the promotion content material;
the promotion content delivery platform provides the information of the media content and the information of the order to the client of the demand party so as to enable the client of the demand party to check the media content;
and the promotion content delivery platform responds to the auditing and confirming operation of the client of the demand party and determines that the media content is associated with the order.
2. The method of claim 1, further comprising:
the promotion content delivery platform checks the promotion content material after receiving the promotion content material;
when the popularization content material passes the examination and verification, the popularization content delivery platform executes subsequent processing;
and when the popularization content material does not pass the verification, the popularization content delivery platform feeds back a verification result to the client of the demand party or informs the client of the demand party to upload the popularization content material again.
3. The method of claim 1, further comprising:
after the order is generated, the promotion content delivery platform checks the promotion target parameters;
when the promotion target is accurate, the order passes the audit, and the promotion content delivery platform executes the subsequent processing;
and when the promotion target is inaccurate, the order cannot pass the audit, and the promotion content delivery platform feeds back the audit result to the client of the demand party or informs the client of the demand party of resetting the promotion target parameters.
4. The method of claim 1, wherein,
and when the promotion type is the mutual selection promotion type, the promotion content delivery platform stores the generated order in a data server accessible by the self-media client for the self-media client to select.
5. The method of claim 1, wherein the first and second light sources are selected from the group consisting of,
the step of sending the selected order and the information of the corresponding promotion content material to the self-media client in response to the selection of the self-media client for the matched order comprises the following steps: responding to the selection operation of the self-media client on an order in the first page, and sending the order and the information of the promotion content material corresponding to the order to the self-media client;
the providing the information of the media content and the information of the order to the client of the demand party comprises: providing a second page for the client of the demand party, wherein the second page shows the information of the media content and the information of the order;
wherein, in response to a confirmation operation of the client of the demand side in the second page, it is determined that the media content is associated with the order, and information of the media content is further added to the order.
6. The method of claim 5, further comprising:
when the self-media client selects an order, the promotion content delivery platform records the information of the order in the data of the selected order of the self-media client;
after the self-media client logs in, the promotion content delivery platform acquires data of orders selected by the self-media client and extracts the orders selected by the self-media client according to information of the orders;
the promotion content delivery platform determines orders matched with the promotion target parameters in the orders selected by the self-media client from the orders created by the client of each demand party according to the extracted promotion target parameters in the orders selected by the self-media client and recommends the orders to the orders of the self-media client; and displaying a plurality of pieces of information of orders recommended to the self-media client in the first page.
7. The method of claim 1, further comprising:
after receiving the media content information uploaded from the media client and the order information, the promotion content delivery platform informs the client of the demand party to check the media content;
when the media content is approved, the promotion content delivery platform receives the approval confirmation operation sent by the client of the demander;
when the media content is not approved, the client of the demander feeds back an approval result which represents that the media content is not approved;
and responding to the auditing result fed back by the client of the demand party, and sending the auditing result or informing the self-media client of information of re-uploading the media content to the self-media client by the promotion content delivery platform.
8. A method for media content distribution, the method comprising:
when the promotion type is a mutually-selected promotion type, displaying information of a plurality of orders which can be recommended to a self-media client and are provided by a demand side platform DSP in a first page so that a promotion target parameter corresponding to the order is compared with an actual promotion parameter of the self-media client by the self-media client, wherein the parameter items of the promotion target parameter comprise a reserved exposure, a budget and user orientation;
selecting an order from matched orders, wherein the matched order is an order with popularization target parameters and actual popularization parameters matched with at least one parameter item;
receiving the selected order and the information of the corresponding promotion content material from the DSP;
according to the information of the promotion content material, pulling the promotion content material for a media client side to edit media content matched with the content of the promotion content material based on the promotion content material associated with the selected order;
uploading the information of the media content and the information of the order to the DSP for the client of the demand side to check;
and responding to a message which indicates that the client of the demand party passes the audit from the DSP, and publishing the information of the media content and the information of the order to a media content server.
9. The method of claim 8, further comprising:
accessing a first page provided by the DSP, wherein a plurality of orders are displayed in the first page;
and responding to the selection of the order, and downloading the order and the information of the promotion content material corresponding to the order from the DSP.
10. The method of claim 8, further comprising:
and responding to a message which is from the DSP and indicates that the client of the demand party fails to be checked, editing the media content, and uploading the information of the media content and the information of the order again.
11. The method of claim 8, wherein selecting an order from a plurality of orders provided by a demand side platform DSP comprises: and selecting the order with the promotion target parameter matched with the media content to be created according to the promotion target parameter in each order provided by the DSP.
12. An apparatus for processing promotion content, the apparatus comprising:
the first receiving module is used for receiving the promotion content materials uploaded by the client of the demander;
the second receiving module is used for receiving the promotion target parameters and the promotion types set by the client of the demander, wherein the parameter items of the promotion target parameters comprise the preset exposure, budget and user orientation;
the generating module is used for generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material;
the first sending module is used for displaying information of a plurality of orders which can be recommended to the self-media client in a first page when the promotion type is a mutual promotion type so that a promotion target parameter corresponding to the order by the self-media client is compared with an actual promotion parameter of the self-media client; responding to the selection of a matched order from a media client, and sending the selected order and information of a corresponding promotion content material to the media client so as to enable the media client to edit media content matched with the content of the promotion content material based on the promotion content material associated with the selected order, wherein the matched order is an order matched with at least one parameter item of a promotion target parameter and the actual promotion parameter;
the third receiving module is used for receiving the information of the media content and the information of the order uploaded by a media client, wherein the media content comprises the information of the promotion content material;
the first providing module is used for providing the information of the media content and the information of the order to the client of the demander so as to enable the client of the demander to check the media content;
a determination module that determines that the media content is associated with the order in response to an audit validation operation of the client of the requestor.
13. The apparatus of claim 12, further comprising: a first review module for performing a first review of the document,
after the first receiving module receives the popularization content material, the first auditing module audits the popularization content material;
when the popularization content material passes the examination, the first examination module triggers the generation module to execute the processing of generating the order;
and when the popularization content material does not pass the audit, the first audit module feeds back the audit result to the client of the demand party or informs the client of the demand party of uploading the popularization content material again.
14. The apparatus of claim 12, further comprising: a second review module for performing a second review of the document,
after the generation module generates the order, the second auditing module audits the promotion target parameter;
when the promotion target is accurate and the order passes the audit, the second audit module triggers the first sending module to execute the processing of sending the order;
and when the promotion target is inaccurate and the order cannot pass the examination, the second examination module feeds back an examination result to the client of the demand party or informs the client of the demand party of resetting the parameters of the promotion target.
15. The apparatus of claim 12, further comprising:
the second sending module responds to the selection operation of the self-media client on an order in the first page and sends the order and the information of the corresponding promotion content material to the self-media client;
the first providing module provides a second page for the client of the demand side, and the second page shows the information of the media content and the information of the order;
the determining module is used for determining that the media content is associated with the order in response to the confirmation operation of the client of the demand party in the second page, and further adding the information of the media content in the order.
16. The apparatus of claim 15, further comprising:
the recording module is used for recording the information of an order in the data of the selected order of the self-media client when the self-media client selects the order;
the extraction module is used for acquiring the data of the selected orders of the self-media client after the self-media client logs in and extracting the selected orders of the self-media client according to the information of the orders;
the matching module is used for determining orders matched with the popularization target parameters in the orders selected by the self-media client from the orders created by the client of each demand party according to the extracted popularization target parameters in the orders selected by the self-media client and recommending the orders to the self-media client, wherein the second providing module is used for displaying information of a plurality of orders which can be recommended to the self-media client in the first page.
17. The apparatus of claim 12, further comprising: a notification module, a feedback module, wherein,
the notification module notifies the client of the demand party to check the media content after receiving the information of the media content uploaded by the self-media client and the information of the order; when the media content is approved, the client of the demander sends the audit confirmation operation; when the media content is not approved, the client of the demander feeds back an approval result indicating that the approval is not approved;
and the feedback module responds to the auditing result fed back by the client of the demand party and sends the auditing result to the self-media client or informs the self-media client of information of media content re-uploading.
18. A media content distribution apparatus, comprising:
the first selection module is used for displaying information of a plurality of orders which can be recommended to the self-media client and are provided by the demand side platform DSP in a first page when the promotion type is a mutual promotion type, so that the self-media client compares promotion target parameters corresponding to the orders with actual promotion parameters of the self-media client, and the promotion target parameters comprise a reserved exposure, budget and user orientation;
selecting an order from matched orders, wherein the matched order is an order with popularization target parameters and actual popularization parameters matched with at least one parameter item;
the receiving module is used for receiving the selected order and the information of the corresponding promotion content material from the DSP;
the pull module is used for pulling the promotion content material according to the information of the promotion content material so as to edit media content matched with the content of the promotion content material on the basis of the promotion content material associated with the selected order from the media client;
the uploading module uploads the information of the media content and the information of the order to the DSP for the client of the demand side to check;
and the publishing module responds to the message which indicates that the client of the demand party passes the audit from the DSP and publishes the information of the media content and the information of the order to a media content server.
19. The apparatus of claim 18, further comprising:
the access module accesses a first page provided by the DSP, and a plurality of orders are displayed in the first page;
a second selection module that selects an order from the plurality of orders in the first page;
and the downloading module is used for responding to the selection of the order and downloading the order and the information of the promotion content material corresponding to the order from the DSP.
20. A media content distribution system, comprising: a demand side client, a demand side platform DSP, a self-media client and a media content server, wherein,
the client of the demand party uploads the promotion content materials to the DSP and sets promotion target parameters and uploading promotion types;
the DSP receives promotion content materials uploaded by the client of the demander, and receives promotion target parameters and promotion types set by the client of the demander, wherein the parameter items of the promotion target parameters comprise reserved exposure, budget and user orientation; generating an order corresponding to the promotion content material according to the promotion content material and the promotion target parameter, wherein the order comprises the promotion target parameter and the information of the promotion content material; when the promotion type is a mutual selection promotion type, displaying information of a plurality of orders which can be recommended to the self-media client in a first page so that promotion target parameters corresponding to the orders by the self-media client are compared with actual promotion parameters of the self-media client; responding to the selection of a matched order from a media client, and sending the selected order and the information of a corresponding promotion content material to the media client, wherein the matched order is an order with promotion target parameters matched with the actual promotion parameters; receiving the information of the media content and the information of the order uploaded by a media client, wherein the information of the media content comprises the information of the promotion content material; providing the information of the media content and the information of the order to the client of the demand party;
the self-media client selects an order from a plurality of orders provided by the DSP; receiving the selected order and the information of the corresponding promotion content material from the DSP; according to the information of the promotion content material, pulling the promotion content material so as to edit the media content matched with the content of the promotion content material based on the promotion content material associated with the selected order from the media client; uploading the information of the media content and the information of the order to the DSP;
the client of the demander further receives the information of the media content and the information of the order from the DSP, pulls the media content according to the information of the media content for the demander to check, and executes checking and confirming operation when the checking is passed;
the DSP further responds to the auditing confirmation operation of the client of the demander, determines that the media content is associated with the order, and sends a message indicating that the client of the demander passes the auditing to the self-media client;
the self-media client responds to the message which indicates that the client of the demander passes the examination from the DSP and issues the information of the media content and the information of the order to the media content server;
the media content server provides the media content to a target user.
21. The system of claim 20, further comprising: a promotion engine and a data server, wherein,
when a target user accesses the promotion content material when accessing the media content, the media content server reports the information of the order to the promotion engine;
the promotion engine sends the information of the order to the data server;
and the data server counts the exposure times of the order according to the received information of the order.
CN201710137643.4A 2017-03-09 2017-03-09 Method, device and system for processing promotion content Active CN108573391B (en)

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