CN108537574A - A kind of 3- D ads display systems and method - Google Patents

A kind of 3- D ads display systems and method Download PDF

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Publication number
CN108537574A
CN108537574A CN201810229341.4A CN201810229341A CN108537574A CN 108537574 A CN108537574 A CN 108537574A CN 201810229341 A CN201810229341 A CN 201810229341A CN 108537574 A CN108537574 A CN 108537574A
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Prior art keywords
input signal
signal
threedimensional model
multimedia advertising
ads
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CN201810229341.4A
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Inventor
李新福
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Guangdong Kang Yun Multidimensional Vision Intelligent Technology Co Ltd
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Guangdong Kang Yun Multidimensional Vision Intelligent Technology Co Ltd
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Priority to CN201810229341.4A priority Critical patent/CN108537574A/en
Publication of CN108537574A publication Critical patent/CN108537574A/en
Priority to PCT/CN2019/078626 priority patent/WO2019179411A1/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0272Period of advertisement exposure
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005Signs associated with a sensor
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The invention discloses a kind of 3- D ads display systems and method, which includes:Multi-media module, for playing at least one multimedia advertising, the multimedia advertising includes at least one threedimensional model and including at least one of word, sound, picture and video;Input module, at least one input signal for obtaining user, the input signal include at least one of EEG signals, picture signal, hand signal, voice signal and touch signal;Control module, for according at least one input signal, adjusting the parameter of at least one threedimensional model, the parameter includes at least one of size, color and display view angle of threedimensional model.The invention enables users to be interacted with the threedimensional model in multimedia advertising while browsing multimedia advertisement, to understand the details of more commodity, enhances the bandwagon effect of advertisement.The present invention can be widely applied to advertising display field.

Description

A kind of 3- D ads display systems and method
Technical field
The present invention relates to advertising display field, especially a kind of 3- D ads display systems and method.
Background technology
Important means of the advertisement as demonstration is seen everywhere flourishing today in business.The channel of advertisement has very much, Such as paper media, radio station, TV and internet etc., and the form of expression of advertisement is also dazzling, packet in these channels Copy, display advertising or video ads are included, but the advertisement presented at present to people can not interact, therefore people It can only passively browse, user can not initiatively interact with advertisement, to be further understood that commodity.
Invention content
In order to solve the above technical problems, it is an object of the invention to:It provides and a kind of being capable of providing interactive 3- D ads exhibition Show system and method.
The first technical solution for being taken of the present invention is:
A kind of 3- D ads display systems, including:
Multi-media module, for playing at least one multimedia advertising, the multimedia advertising includes at least one three-dimensional Model and including at least one of word, sound, picture and video;
Input module, at least one input signal for obtaining user, the input signal include EEG signals, image At least one of signal, hand signal, voice signal and touch signal;
Control module, for according at least one input signal, adjusting the parameter of at least one threedimensional model, The parameter includes at least one of size, color and display view angle of threedimensional model.
Further, the multi-media module includes air imaging device and/or reality enhancing equipment, and the air imaging is set Be ready for use on and project at least one threedimensional model in air, the reality enhancing equipment be used in reality scene to user present to A few threedimensional model.
Further, the control module is additionally operable to obtain at least one multimedia advertising in real time by internet.
Further, further include background server, the background server is used for the advertisement of control module transmitting multimedia, adjusts The typesetting of whole multimedia advertising, and the collected input signal of input module institute is collected and analyzed, and according to input signal The result of analysis returns to one or more feedback signals to control module, and the control module is according to one or more of feedbacks Signal changes the display content of multi-media module.
Further, the input module includes at least one of touch screen, body-sensing device, microphone and camera.
Further, the control module is additionally operable to cut according to setting time and/or according at least one input signal Change currently playing multimedia advertising.
Second of technical solution book that the present invention is taken:
A kind of 3- D ads methods of exhibiting, includes the following steps:
Play at least one multimedia advertising, the multimedia advertising includes at least one threedimensional model and including text At least one of word, sound, picture and video;
At least one input signal of user is obtained, the input signal includes EEG signals, picture signal, gesture letter Number, at least one of voice signal and touch signal;
According at least one input signal, the parameter of at least one threedimensional model is adjusted, the parameter includes At least one of size, color and display view angle of threedimensional model.
Further, at least one threedimensional model be projected in air or reality enhance by way of be presented to User.
Further, further comprising the steps of:
The data of at least one multimedia advertising are obtained in real time by internet.
Further, further comprising the steps of:
Switch currently playing multimedia advertising according to setting time and/or according at least one input signal.
Further, described according to setting time and/or according to the multimedia of at least one input signal switching broadcasting Advertisement, the step for include:
The user characteristics of current browse advertisements are extracted according to input signal, and switch ad content according to user characteristics.
The beneficial effects of the invention are as follows:By including the multimedia advertising of at least one threedimensional model to user's broadcasting, and The input signal for obtaining user, then adjusts the parameter of threedimensional model so that user can be clear according to the input signal Look at multimedia advertising while interacted with the threedimensional model in multimedia advertising, to understand the details of more commodity, in turn Enhance the effect of advertisement.
Description of the drawings
Fig. 1 is a kind of module frame chart of 3- D ads display systems of the present invention;
Fig. 2 is a kind of flow chart of 3- D ads methods of exhibiting of the present invention;
Fig. 3 is a kind of module frame chart of the 3- D ads display systems of specific embodiment of the present invention;
Fig. 4 is a kind of schematic diagram of multimedia advertising of the present invention;
Fig. 5 is a kind of flow chart of the 3- D ads methods of exhibiting of specific embodiment of the present invention.
Specific implementation mode
Description is of the invention to meet legal requirements in a concrete fashion below.However, description itself is not intended to limit this The range of invention.On the contrary, the present invention has already envisaged for, theme claimed can also otherwise embody, including with Different step or element as step or element class described herein, and combine the technology of other present or futures.
This specification it is each place occur phrase such as " in some embodiments " or " in the present embodiment " not necessarily Refer to identical embodiment.In addition, described feature, structure or characteristic can be in any suitable manner one or more real It applies in example and combines.In the following description, many details are provided, in order to understand thoroughly the embodiment of the present invention.However, Those skilled in the relevant art are it will be recognized that the institute present invention can be in the case of neither one or multiple details or sharp Implemented with other methods, component or material etc..In other cases, well known structure, material or operation are not shown in detail Go out or describe, to avoid various aspects of the invention are obscured.Here it is assumed that all numerical value are all modified by term " about ", either It is no to explicitly point out.Term " about " typically refers to skilled person and thinks that being equal to described value (has identical or essentially identical Function or result) a series of numbers.In many cases, term " about " may be immediate effective including being rounded up to The number of number.By endpoint state numberical range include within the scope of this it is all number (for example, 1 to 5 include 1,1.5,2, 2.75,3,3.80,4 and 5).
Referring to Fig.1, a kind of 3- D ads display systems, including:
Multi-media module, for playing at least one multimedia advertising, the multimedia advertising includes at least one three-dimensional Model and including at least one of word, sound, picture and video;
Input module, at least one input signal for obtaining user, the input signal include EEG signals, image At least one of signal, hand signal, voice signal and touch signal;
Control module, for according at least one input signal, adjusting the parameter of at least one threedimensional model, The parameter includes at least one of size, color and display view angle of threedimensional model.
It is further used as preferred embodiment, the multi-media module includes air imaging device and/or reality enhancing Equipment, the air imaging device are used to project at least one threedimensional model in air, and the reality enhancing equipment is used for existing At least one threedimensional model is presented to user in real field scape.
It is further used as preferred embodiment, the control module is additionally operable to obtain at least one in real time by internet A multimedia advertising.
It is further used as preferred embodiment, further includes background server, the background server is used for control mould The advertisement of block transmitting multimedia, the typesetting for adjusting multimedia advertising, and collect and analyze the collected input letter of input module institute Number, and one or more feedback signals, the control module root are returned to control module according to the result analyzed input signal Change the display content of multi-media module according to one or more of feedback signals.The display content includes threedimensional model, text It is one or more in word, sound, picture and video.
It is further used as preferred embodiment, the input module includes touch screen, body-sensing device, microphone and camera shooting At least one of head.
It is further used as preferred embodiment, the control module is additionally operable to according to setting time and/or according to described At least one input signal switches currently playing multimedia advertising.
With reference to Fig. 2, a kind of 3- D ads methods of exhibiting includes the following steps:
Play at least one multimedia advertising, the multimedia advertising includes at least one threedimensional model and including text At least one of word, sound, picture and video;
At least one input signal of user is obtained, the input signal includes EEG signals, picture signal, gesture letter Number, at least one of voice signal and touch signal;
According at least one input signal, the parameter of at least one threedimensional model is adjusted, the parameter includes At least one of size, color and display view angle of threedimensional model.
It is further used as preferred embodiment, at least one threedimensional model is projected in air or by existing The mode enhanced in fact is presented to the user.
It is further used as preferred embodiment, it is further comprising the steps of:
The data of at least one multimedia advertising are obtained in real time by internet.
It is further used as preferred embodiment, it is further comprising the steps of:
Switch currently playing multimedia advertising according to setting time and/or according at least one input signal.
It is further used as preferred embodiment, it is described to believe according to setting time and/or according at least one input Number switching play multimedia advertising, the step for include:
The user characteristics of current browse advertisements are extracted according to input signal, and switch ad content according to user characteristics.
The present invention is further detailed with specific embodiment with reference to the accompanying drawings of the specification.
With reference to Fig. 3, a kind of 3- D ads display systems are present embodiments provided, which includes multi-media module, input Module, control module and background server.
Wherein, multi-media module, for playing at least one multimedia pipe advertisement, the multimedia advertising includes at least one A threedimensional model, and including at least one of word, sound, picture and video.The multi-media module includes that display is single Member and voice unit (VU), the display unit can be air imaging device or reality enhancing (AR) equipment (includes but not limited to Transparent display screen, AR glasses and the smart machine for carrying AR softwares), the display unit can be by the threedimensional model in air Middle projection, or shown to user by way of AR.In replacing embodiment, display unit can be only common display screen Or projecting apparatus.The voice unit (VU) can be such as loudspeaker or earphone tone playing equipment.The multi-media module can be simultaneously Play multiple multimedia advertisings.In some embodiments, a multimedia advertising can only include the three of word and a commodity Dimension module.In further embodiments, a multimedia advertising can include word, picture, video and multiple commodity simultaneously Threedimensional model.Fig. 4 shows a kind of form of expression of multimedia advertising, and in the present embodiment, which includes text Word 100, picture 200, video 300 and threedimensional model 400, in the present embodiment, threedimensional model 400 are set by air imaging Standby 500 projection is aerial, and word 100, picture 200, video 300 are shown by common display screen.In other implementations In example, word, picture, video and threedimensional model can be simultaneously by the projection of air imaging device in air or by existing Real enhancing equipment is shown.
Input module, at least one input signal for obtaining user, the input signal include picture signal (including The eye trajectory signal analyzed from image), hand signal (including body-sensing signal), voice signal, EEG signals and touch At least one of signal.The input signal can pass through camera, body-sensing device, brain electricity acquisition device in the present embodiment (such as eeg amplifier obtains the device of human body electroencephalogram's signal by contact or cordless), microphone and touch screen obtain It takes.In some embodiments, input module can be individual touch screen.In further embodiments, the input module can To be the combination of camera and touch screen.Those skilled in the art should be recognized that the arbitrary combination that above-mentioned several hardware may be used To acquire user input signal.
Control module, for according at least one input signal, adjusting the parameter of at least one threedimensional model, The parameter includes at least one of size, color and angles of display of threedimensional model.In practical application scene, Yong Huke To amplify threedimensional model, to check the details of commodity part;Or user can be browsed not by selecting the color of commodity Same style;User can also browse commodity from different angles by adjusting the display view angle of threedimensional model.In addition, control Module is additionally operable to read the multimedia advertising made, and controls multi-media module and play these multimedia advertisings, one In a little embodiments, controller can read multimedia advertising from (such as hard disk, USB flash disk or CD) is locally stored.
Background server is used for control module transmitting multimedia advertisement, the multimedia that can will be made such as advertiser Advertisement is issued to by background server in each control module, so that the multi-media module for being distributed in different places can be with Show these multimedia advertisings.In addition, background server can be used for the typesetting of adjustment multimedia advertising, in some embodiments In, background server can provide the editing machine of multimedia advertising, in order to advertiser's edit of multimedia advertisement.These are by row The advertisement of version, can be issued by background server to each control module, to realize the quick Fabrication of multimedia advertising, repair Change and issues.Background server is additionally operable to collect and analyze the collected input signal of input module institute, and believes according to input The result of number analysis returns to one or more feedback signals to control module, and the control module is according to one or more of anti- Feedback signal changes the display content of multi-media module.The display content includes threedimensional model, word, sound, picture and video In it is one or more.Such as system finds that current just in browse advertisements is being a male by analyzing input data, it can be with Advertising words is switching to the advertising words of male's preparation, or product style is automatically switched into for men.
In actual application scenarios, between multiple multimedia advertisings believed according to the input of setting time and/or user It number switches over, the triggering of the handoff procedure can be completed by background server, can also be completed by control module.At some In embodiment, switched in turn according to setting time between multiple multimedia advertisings, for example, each advertisement can be set Play 1 minute, or can will contain video multimedia advertising video length as the time of broadcasting, video playing finishes When switch to another multimedia advertising.In further embodiments, multiple more matchmakers are carried out according to the input signal of user Switching between body advertisement, user can such as be switched by touching virtual key or specific gesture by input signal Different advertisements.In addition, in some embodiments, the switching between multiple multimedia advertisings is carried out according to picture signal , for example, can be captured currently just in the picture signal of the user of browse advertisements by camera, and extract the face of the user Feature differentiates its gender or age, so as to push the advertisement for male/female/adult/child's customization.Wherein, it uses Such as deep neural network machine learning method may be used to realize in the extraction of the facial characteristics at family.If ad system is currently used Family is man, and the Commdity advertisements such as automobile, famous-brand clock or football shirt can be selectively switched to when switching advertisement.If ad system Judge that active user is child, the advertisements such as toy, football or game can be switched to when switching advertisement.In other realities It applies in example, the opportunity of switching advertisement can be judged in conjunction with setting time and the input signal of user, for example, every three can be set Minute switching advertisement, if midway there is user to be interacted with advertisement, time out, until interaction stop one set Time (such as 10 seconds or 15 seconds) restarts timing again, once timing time reaches three minutes, that is, switches advertisement.
With reference to Fig. 5, the present embodiment proposes a kind of methods of exhibiting of 3- D ads comprising following steps:
A, obtain at least one multimedia advertising, the multimedia advertising can by be locally stored (such as hard disk, USB flash disk and CD etc.) it obtains or is obtained from the background server of remote deployment by internet.Wherein, background server can be used for The typesetting of multimedia advertising makes and publication.The acquisition of the multimedia advertising can be real-time.
B, at least one multimedia advertising is played, the multimedia advertising includes at least one threedimensional model and including literary At least one of word, sound, picture and video.The multimedia advertising can be increased by such as air imaging device or reality Strong equipment plays.In some embodiments, the multimedia advertising can only include word and a threedimensional model.Another In some embodiments, the multimedia advertising can include word, picture, video and multiple threedimensional models simultaneously.
C, at least one input signal of user is obtained, the input signal includes EEG signals, picture signal, gesture letter Number, at least one of voice signal and touch signal.Wherein, the input signal can by such as camera, body-sensing device, The hardware devices such as microphone and touch screen obtain.Those skilled in the art can obtain picture signal, gesture according to actual needs One or more of signal, voice signal and touch signal meet interactive needs.
D, according at least one input signal, the parameter of at least one threedimensional model, the parameter packet are adjusted Include at least one of the size, color and display view angle of threedimensional model.For example, threedimensional model can be amplified, to check quotient The details of product part;Or the different colours of preference pattern are to browse different merchandise items;Threedimensional model can also be adjusted Display view angle to browse commodity from different angles.
E, switch currently playing multimedia advertising according to setting time and/or according at least one input signal. In actual application scenarios, between multiple multimedia advertisings cut according to the input signal of setting time and/or user It changes.In some embodiments, switched in turn according to setting time between multiple multimedia advertisings, for example, can be with Each advertisement is set to play 1 minute, or can will contain video multimedia advertising video length as the time of broadcasting, It finishes and switches to another multimedia advertising.In further embodiments, can according to the input signal of user come into Switching between the multiple multimedia advertisings of row, user can be by input signals, such as by touch virtual key or specifically Gesture switches different advertisements.In addition, in some embodiments, the switching between multiple multimedia advertisings is believed according to image It number carries out, for example, can be captured by camera current just in the picture signal of the user of browse advertisements, and extracts the use The facial characteristics at family differentiates its gender or age, so as to push the advertisement for male/female/adult/child's customization. Wherein, such as deep neural network machine learning method may be used to identify in the extraction of user's face feature.Such as judge current User is man, and the Commdity advertisements such as automobile, famous-brand clock or football shirt can be selectively switched to when switching advertisement.As judged to work as Preceding user is child, can switch to the advertisements such as toy, football or game when switching advertisement.In further embodiments, It on the opportunity that switching advertisement can be judged in conjunction with setting time and the input signal of user, is cut for example, can set every three minutes An advertisement is changed, if midway has user to be interacted with advertisement, the timing of pause three minutes, until interaction stops one section of setting Time (such as 10 seconds or 15 seconds) restart timing again.
For the step number in above example, it is arranged only for the purposes of illustrating explanation, it is suitable between step Sequence does not do any restriction, and the execution sequence of each step in embodiment can be fitted according to the understanding of those skilled in the art Answering property adjusts.
In addition, the present invention can be applied in several scenes, such as market, exhibition or exhibition.Its ad content may include Physical goods, game or service etc..
In conclusion the present invention has the following advantages:
1) present invention to user's broadcasting by including the multimedia advertising of at least one threedimensional model, and obtains the defeated of user Enter signal, the parameter of threedimensional model is then adjusted according to the input signal so that user can be in browsing multimedia advertisement While interacted with the threedimensional model in multimedia advertising, to understand the details of more commodity, and then enhance the effect of advertisement Fruit.
2) it is three-dimensional can to enhance equipment presentation by air imaging device projection three-dimensional model or by reality by the present invention Model so that threedimensional model is truer, so that advertisement more has technology sense, greatly promotes advertising results.
3) present invention can switch currently playing according to setting time and/or according at least one input signal Multimedia advertising.Setting is flexible, and advertisement is launched convenient for advertiser.
4) present invention can extract the user characteristics of current browse advertisements according to input signal, and be switched according to user characteristics Ad content.It can realize that accurately advertisement is launched.
5) system of the invention has background server, can be used for publication and edit of multimedia advertisement, is convenient for advertiser Advertisement is timely updated.
It is to be illustrated to the preferable implementation of the present invention, but the present invention is not limited to the embodiment above, it is ripe Various equivalent variations or replacement can also be made under the premise of without prejudice to spirit of that invention by knowing those skilled in the art, this Equivalent deformation or replacement are all contained in the application claim limited range a bit.

Claims (10)

1. a kind of 3- D ads display systems, which is characterized in that including:
Multi-media module, for playing at least one multimedia advertising, the multimedia advertising includes at least one threedimensional model And including at least one of word, sound, picture and video;
Input module, at least one input signal for obtaining user, the input signal include EEG signals, image letter Number, at least one of hand signal, voice signal and touch signal;
Control module, it is described for according at least one input signal, adjusting the parameter of at least one threedimensional model Parameter includes at least one of size, color and display view angle of threedimensional model.
2. a kind of 3- D ads display systems according to claim 1, it is characterised in that:The multi-media module includes sky Gas imaging device and/or reality enhancing equipment, the air imaging device are used to project at least one threedimensional model, institute in air Reality enhancing equipment is stated to be used to that at least one threedimensional model to be presented to user in reality scene.
3. a kind of 3- D ads display systems according to claim 1, it is characterised in that:Further include background server, institute It states background server to be used for the advertisement of control module transmitting multimedia, adjust the typesetting of multimedia advertising, and collects and analyzes The collected input signal of input module institute, and one or more is returned to control module according to the result analyzed input signal Feedback signal, the control module change the display content of multi-media module according to one or more of feedback signals.
4. a kind of 3- D ads display systems according to claim 1, it is characterised in that:The input module includes touching At least one of screen, body-sensing device, brain electricity acquisition device, microphone and camera.
5. a kind of 3- D ads display systems according to claim 1, it is characterised in that:The control module is additionally operable to root Switch currently playing multimedia advertising according to setting time and/or according at least one input signal.
6. a kind of 3- D ads methods of exhibiting, which is characterized in that include the following steps:
Play at least one multimedia advertising, the multimedia advertising includes at least one threedimensional model and including word, sound At least one of sound, picture and video;
At least one input signal of user is obtained, the input signal includes EEG signals, picture signal, hand signal, language At least one of sound signal and touch signal;
According at least one input signal, the parameter of at least one threedimensional model is adjusted, the parameter includes three-dimensional At least one of size, color and display view angle of model.
7. a kind of 3- D ads methods of exhibiting according to claim 6, it is characterised in that:At least one threedimensional model Be projected in air or reality enhance by way of be presented to the user.
8. a kind of 3- D ads methods of exhibiting according to claim 6, it is characterised in that:It is further comprising the steps of:
The data of at least one multimedia advertising are obtained in real time by internet.
9. a kind of 3- D ads methods of exhibiting according to claim 6, it is characterised in that:It is further comprising the steps of:
Switch currently playing multimedia advertising according to setting time and/or according at least one input signal.
10. a kind of 3- D ads methods of exhibiting according to claim 9, it is characterised in that:It is described according to setting time and/ Or the multimedia advertising played according at least one input signal switching, the step for include:
The user characteristics of current browse advertisements are extracted according to input signal, and switch ad content according to user characteristics.
CN201810229341.4A 2018-03-20 2018-03-20 A kind of 3- D ads display systems and method Pending CN108537574A (en)

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CN201810229341.4A CN108537574A (en) 2018-03-20 2018-03-20 A kind of 3- D ads display systems and method
PCT/CN2019/078626 WO2019179411A1 (en) 2018-03-20 2019-03-19 Three-dimensional advertisement display system and method

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Application Number Priority Date Filing Date Title
CN201810229341.4A CN108537574A (en) 2018-03-20 2018-03-20 A kind of 3- D ads display systems and method

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