CN108419143A - A kind of production method and system based on mobile video advertisement - Google Patents
A kind of production method and system based on mobile video advertisement Download PDFInfo
- Publication number
- CN108419143A CN108419143A CN201810429775.9A CN201810429775A CN108419143A CN 108419143 A CN108419143 A CN 108419143A CN 201810429775 A CN201810429775 A CN 201810429775A CN 108419143 A CN108419143 A CN 108419143A
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- video
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
Abstract
Present invention relates particularly to a kind of production method and system based on mobile video advertisement；The technical issues of solution is：There is provided a kind of automatic transcoding and can bring a prisoner before the court, the easy to operate and production method based on mobile video advertisement and system；The technical solution used for：A kind of production method based on mobile video advertisement, including：S101, the exchange that user needs dispensing advertisement is obtained；S102, the exchange selected according to user, search the corresponding essential information of the exchange and the dispensing require information of advertisement position；S103, the video information that user uploads is received；S104, the video information that user uploads is converted into meet the video of advertisement position dispensing requirement；S105, editing and processing is carried out to transformed video and is sent to user terminal and shows；Automatic transcoding and function can be brought a prisoner before the court, need to only upload a material and can automatically generate and be adapted to the intention material that different media launch standards, the efficiency that advertiser makes intention material is substantially improved；Suitable for advertisement field.
Description
Technical field
The invention belongs to the technical fields of ad production, and in particular to a kind of production method based on mobile video advertisement and
System.
Background technology
With the rise of mobile Internet and short Video Applications, more and more advertisers wish to reach by video ads
To publicizing itself brand and obtain the purpose of profit.Short video capture and the flow of making are simultaneously uncomplicated, and can be desirable to will be identical
Video content be thrown to different media, be one expend time and manpower thing.Since the video of different media is created
Specification of anticipating is multifarious, therefore advertiser needs simultaneously when multiple media promote the product of oneself, it is necessary to be directed to each matchmaker
Ad material is fabricated separately in each advertisement position of body.The video tool of creating that ad system provides at present is primarily present following lack
It falls into：
(1) video material can only be made every time, when needing to make the different video ads of the similar specification of a large amount of contents
When material, human cost is big；
(2) it does not support to raw data into edlin, need to be after the video clipping software editing by profession, then be uploaded to wide
Announcement system；
(3) it only supports uploaded videos intention, same pipe can not be carried out to all raw video materials of user and video intention
Reason.
Invention content
The present invention overcomes the shortcomings of the prior art, technical problem to be solved to be：There is provided one kind can be from turn
Code and bring a prisoner before the court function, the easy to operate and production method based on mobile video advertisement and system.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention is：A kind of system based on mobile video advertisement
Make method, including：S101, the exchange that user needs dispensing advertisement is obtained；S102, the exchange selected according to user, search
The dispensing require information of the corresponding essential information of the exchange and advertisement position；S103, the video information that user uploads is received；
S104, the video information that user uploads is converted into meet the video of advertisement position dispensing requirement；S105, to transformed video into
Edlin handles and is sent to user terminal and shown.
Preferably, further include：The dispensing require information of the corresponding essential information of all kinds of exchanges and advertisement position is deposited
Storage forms exchange's database；Manage the dispensing of the corresponding essential information of all kinds of exchanges in exchange database and advertisement position
Require information.
Preferably, the video information that user is uploaded is converted into meeting the video that advertisement position launches requirement, specific to wrap
It includes：The video information that user uploads is converted into meeting the video data that FFmpeg can be read；Pass through the Video coding of FFmpeg
Device converts video data to meet the video content that advertisement position launches requirement.
Preferably, described that transformed video is carried out editing and processing and is sent to user terminal to show, it specifically includes：
Editing and processing is carried out to transformed video, the editing and processing specifically includes：It cuts video length, addition bottom column text and presses
Button, the landing page for adding video trailer and addition product logo；Video after the completion of editor is sent to user terminal to show.
Correspondingly, a kind of manufacturing system based on mobile video advertisement, including：Acquiring unit：For obtaining user's needs
Launch the exchange of advertisement；Searching unit：According to the exchange that user selects, the corresponding essential information of the exchange and wide is searched
Accuse the dispensing require information of position；Receiving unit：Video information for receiving user's upload；Converting unit：For by user
The video information of biography is converted into meeting the video that advertisement position launches requirement；Edit cell：For being compiled to transformed video
Collect processing.
Preferably, further include：Exchange's Database unit：For by the corresponding essential information of all kinds of exchanges and extensively
The dispensing require information for accusing position is stored, and exchange's database is formed；Exchange's administrative unit：For managing exchange's data
The corresponding essential information of all kinds of exchanges and the dispensing require information of advertisement position in library.
Preferably, the converting unit, specifically includes：First converting unit：Video information for uploading user turns
It changes into and meets the video data that FFmpeg can be read；Second converting unit：By the video encoder of FFmpeg by video data
It is converted to and meets the video content that advertisement position launches requirement.
Preferably, the edit cell, specifically includes：Processing unit：For carrying out editing and processing to transformed video,
The editing and processing specifically includes：Video length, addition bottom column text and button are cut, the landing page of video trailer is added and adds
Add product logo；Transmission unit：It is shown for the video after the completion of editor to be sent to user terminal.
The present invention has the advantages that compared with prior art：
1, a kind of production method and system based on mobile video advertisement provided by the invention automatic transcoding and can be brought a prisoner before the court
Function, need to only upload a material can automatically generate the intention material for being adapted to different media dispensing standards, and advertisement is substantially improved
The main efficiency for making intention material.
2, processing unit of the invention can carry out editing and processing to transformed video, and editing and processing specifically includes：It cuts out
Cut video length, addition bottom column text and button, the landing page for adding video trailer and addition product logo；The present invention can be right
The timely progress edlin of raw video material picture, personnel are launched in advertisement need not be fast by the video clipping software energy of profession
Speed completes video creative making, improves work efficiency.
3, it before obtaining user and needing to launch the exchange of advertisement, first establishes exchange's database and exchange's management is single
Member can facilitate user to select the ad spot information for needing to launch, and understand the essential information of exchange, saved the time, carried
High working efficiency.
4, the present invention can also carry out structured storage to the existing raw video material of user and video intention, and auxiliary is used
Family manages video data, and automatic adaptation media advertisement position constraint function can automatically generate and meet the intention element that media launch standard
Material effectively avoids the material caused by the reasons such as material format, duration, coding mode by the problem of refusing, has great practicability.
Description of the drawings
The present invention will be further described in detail below in conjunction with the accompanying drawings；
Fig. 1 is a kind of flow diagram for production method based on mobile video advertisement that the embodiment of the present invention one provides；
Fig. 2 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention one provides；
Fig. 3 is a kind of structural schematic diagram of the manufacturing system based on mobile video advertisement provided by Embodiment 2 of the present invention；
Fig. 4 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention three provides；
Fig. 5 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention four provides；
Wherein：101 be acquiring unit, and 102 be searching unit, and 103 be receiving unit, and 104 be converting unit, and 1041 be
One converting unit, 1042 be the second converting unit, and 105 be edit cell, and 1051 be processing unit, and 1052 be transmission unit, 106
It is exchange's administrative unit for exchange's Database unit, 107.
Specific implementation mode
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention
In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is
A part of the embodiment of the present invention, instead of all the embodiments；Based on the embodiments of the present invention, ordinary skill people
The every other embodiment that member is obtained without creative efforts, shall fall within the protection scope of the present invention.
Fig. 1 is a kind of flow diagram for production method based on mobile video advertisement that the embodiment of the present invention one provides,
As shown in Figure 1, a kind of production method based on mobile video advertisement, including：
S101, the exchange that user needs dispensing advertisement is obtained；
S102, the exchange selected according to user, the dispensing for searching the corresponding essential information of the exchange and advertisement position are wanted
Seek information；
S103, the video information that user uploads is received；
S104, the video information that user uploads is converted into meet the video of advertisement position dispensing requirement；
S105, editing and processing is carried out to transformed video and is sent to user terminal and shows.
Further, further include：The corresponding essential information of all kinds of exchanges and the dispensing require information of advertisement position are carried out
Storage forms exchange's database；Manage the throwing of the corresponding essential information of all kinds of exchanges in exchange database and advertisement position
Put require information.
Further, the video information that user is uploaded is converted into meeting the video that advertisement position launches requirement, specifically
Including：The video information that user uploads is converted into meeting the video data that FFmpeg can be read；It is compiled by the video of FFmpeg
Code device converts video data to meet the video content that advertisement position launches requirement.
Further, described that transformed video is carried out editing and processing and is sent to user terminal to show, it is specific to wrap
It includes：Editing and processing is carried out to transformed video, the editing and processing specifically includes：Cut video length, addition bottom column text
With button, adds the landing page of video trailer and add product logo；Video after the completion of editor is sent to user terminal to carry out
Display.
Fig. 2 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention one provides,
As shown in Fig. 2, a kind of manufacturing system based on mobile video advertisement, including：
Acquiring unit 101：The exchange of dispensing advertisement is needed for obtaining user；
Searching unit 102：According to the exchange that user selects, the corresponding essential information of the exchange and advertisement position are searched
Launch require information；
Receiving unit 103：Video information for receiving user's upload；
Converting unit 104：Video information for uploading user is converted into meeting the video that advertisement position launches requirement；
Edit cell 105：For carrying out editing and processing to transformed video and being sent to user terminal to show.
Specifically, user needs the exchange for launching advertisement to be looked into according to the exchange that user selects by user terminal selection
Look for the corresponding essential information of the exchange and the dispensing require information of advertisement position, the ratio of the dispensing require information such as video of advertisement position
Special rate, video size, frame per second, document size size etc., receiving unit 103 receives user to be believed by the video that user terminal uploads
Breath, and the structure handled by RPC message transmission video (binary content comprising source video URL or video, it is also in need
Exchange's configuration information of conversion) converting unit 104 is arrived, the video information that user uploads is converted into meeting by converting unit 104
Advertisement position launches desired video, and carries out editing and processing to transformed video and be sent to user terminal to show.
Fig. 3 is a kind of structural schematic diagram of the manufacturing system based on mobile video advertisement provided by Embodiment 2 of the present invention,
As shown in figure 3, on the basis of embodiment one, a kind of manufacturing system based on mobile video advertisement further includes：
Exchange's Database unit 106：For by the dispensing of the corresponding essential information of all kinds of exchanges and advertisement position
Require information is stored, and exchange's database is formed；
Exchange's administrative unit 107：For managing the corresponding essential information of all kinds of exchanges in exchange's database and wide
Accuse the dispensing require information of position.
Before obtaining user and needing to launch the exchange of advertisement, exchange's database and exchange's administrative unit are first established
107, user can be facilitated to select the ad spot information for needing to launch, and understand the essential information of exchange, save the time, carried
High working efficiency.
Fig. 4 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention three provides,
As shown in figure 4, on the basis of embodiment two, the converting unit 104 specifically includes：
First converting unit 1041：Video information for uploading user is converted into meeting the video that FFmpeg can be read
Data；
Second converting unit 1042：It converts video data to meet advertisement position dispensing by the video encoder of FFmpeg
It is required that video content.
Fig. 5 is a kind of structural schematic diagram for manufacturing system based on mobile video advertisement that the embodiment of the present invention four provides,
As shown in figure 5, on the basis of embodiment three, the edit cell 105 specifically includes：
Processing unit 1051：For carrying out editing and processing to transformed video, the editing and processing specifically includes：It cuts
Video length, addition bottom column text and button, the landing page for adding video trailer and addition product logo；
Transmission unit 1052：It is shown for the video after the completion of editor to be sent to user terminal.
Specifically, video length is cut to include the following steps：
1, the sliding rail length that adjustment video cuts beginning and end is L, and unit px, time point slide position is x, and unit is
Px, user transmit the video length d got by flow services module, and unit is the second；
2, it is the second that sliding block current time point, which is (x/L) * d units,；
3, two sliding blocks separately win to obtain time point and the terminating point of the cutting starting point of video, and unit is the second；
4, value is passed through into http modes and passes to flow services module, flow services module is sent by RPC message
Structure (including video URL files and cutting position) gives edit cell 105, and cutting video is carried out according to time point.
Addition bottom column text and button include the following steps：
1, the built-in adaptive H tml files for including button image and bottom column picture of element processing module, because Html can
To define bottom column and button position, so user adds text by system, can be placed on most suitable position, at element
Html content of text is sent to picture generation unit by reason module by RPC message；
2, Html files get the PNG pictures with transparent channel by picture generation unit；
3, it is superimposed PNG as coating and video, video is rendered to by edit cell 105.
Addition landing page includes the following steps：
1, there are two sources for the landing page of video：First, the video landing page of application product is by element processing module,
The picture that the product sectional drawing of apple App Store is combined into is obtained according to application product id；Second is that user oneself uploads landing page figure
Piece can be stretched accordingly if picture ratio is different with video ratio；
2, picture is rendered to regarding for the duration of user demand by the suitable landing page duration of user's selection, edit cell 105
Frequently, and splice in the step of adding bottom column text and button or in original video.
Specifically, it after receiving unit 103 receives the video information of user's upload, is preserved by video management module to regarding
In frequency database, and URL files are obtained, the video of upload are parsed to the information such as length, the size of video by FFmpeg,
URL files pass to the Ajax interfaces of user terminal by json modes, if it is application product, then need to select application product
Id, the video that user will can be uploaded by user terminal with preview, and can be from after the completion of edlin video, editor, flow services mould
Block obtains that data and video URL files are arranged accordingly by http request, and data and URL files is arranged in these correlations
Be sent to edit cell 105 by RPC message modes, edit cell 105 receive if it is URL files, then need to regard
Frequently locally downloading server path needs to preserve if the video received is binary content into file, convenient
FFmpeg parsings are read and processing；It is required that Video Quality Metric is that configuration information is converted to by the video encoder of FFmpeg
Video content；The video handled well, which is uploaded to file storing unit, can obtain a URL file；Edit cell 105 passes through
RPC message returns to one structure for including video URL files and video structure information of flow services module, flow services mould
Associated video information in treated structure is passed to the Ajax interfaces of front end by block by json modes, and user terminal is shown
Handling result is as preview or download, if user selects to preserve, will handle self-defined setting and the video processing knot of video
Fruit is preserved by video management unit into video database, for replicating and editing again；User can also as needed again
Editor, user of the present invention interacts with user terminal to be presented by browser, is realized by HTML+JS；Specific behaviour
Make request data allows flow services module come determination processing content by http protocol request.
A kind of production method and system based on mobile video advertisement provided by the invention automatic transcoding and can bring a prisoner before the court work(
Can, need to only upload a material can automatically generate the intention material for being adapted to different media dispensing standards, and advertiser is substantially improved
The efficiency of intention material is made, and supports that, to the timely progress edlin of raw video material picture, advertisement is launched personnel and do not needed
Video creative making can be rapidly completed by the video clipping software of profession；The present invention existing to user original can also regard
Frequency material and video intention carry out structured storage, and user management video data, automatic adaptation media advertisement position is assisted to constrain work(
Can, it can automatically generate and meet the intention material that media launch standard, effectively avoid because of originals such as material format, duration, coding modes
The material caused by has great practicability by the problem of refusing.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, it will be understood by those of ordinary skill in the art that：Its according to
So can with technical scheme described in the above embodiments is modified, either to which part or all technical features into
Row equivalent replacement；And these modifications or replacements, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (8)
1. a kind of production method based on mobile video advertisement, it is characterised in that：Including：
S101, the exchange that user needs dispensing advertisement is obtained；
The dispensing requirement letter of the corresponding essential information of the exchange and advertisement position is searched by S102, the exchange selected according to user
Breath；
S103, the video information that user uploads is received；
S104, the video information that user uploads is converted into meet the video of advertisement position dispensing requirement；
S105, editing and processing is carried out to transformed video and is sent to user terminal and shows.
2. a kind of production method based on mobile video advertisement according to claim 1, it is characterised in that：Further include：
The dispensing require information of the corresponding essential information of all kinds of exchanges and advertisement position is stored, exchange's data are formed
Library；
Manage the corresponding essential information of all kinds of exchanges in exchange database and the dispensing require information of advertisement position.
3. a kind of production method based on mobile video advertisement according to claim 1, it is characterised in that：It is described by user
The video information of upload is converted into meeting the video that advertisement position launches requirement, specifically includes：
The video information that user uploads is converted into meeting the video data that FFmpeg can be read；
The video content for meeting advertisement position dispensing requirement is converted video data to by the video encoder of FFmpeg.
4. a kind of production method based on mobile video advertisement according to claim 1, it is characterised in that：Described pair of conversion
Rear video carries out editing and processing and is sent to user terminal being shown, specifically include：
Editing and processing is carried out to transformed video, the editing and processing specifically includes：Cut video length, addition bottom column text
With button, adds the landing page of video trailer and add product logo；
Video after the completion of editor is sent to user terminal to show.
5. a kind of manufacturing system based on mobile video advertisement, it is characterised in that：Including：
Acquiring unit (101)：The exchange of dispensing advertisement is needed for obtaining user；
Searching unit (102)：According to the exchange that user selects, the throwing of the corresponding essential information of the exchange and advertisement position is searched
Put require information；
Receiving unit (103)：Video information for receiving user's upload；
Converting unit (104)：Video information for uploading user is converted into meeting the video that advertisement position launches requirement；
Edit cell (105)：For carrying out editing and processing to transformed video.
6. a kind of manufacturing system based on mobile video advertisement according to claim 5, it is characterised in that：Further include：
Exchange's Database unit (106)：For the dispensing of the corresponding essential information of all kinds of exchanges and advertisement position to be wanted
It asks information to be stored, forms exchange's database；
Exchange's administrative unit (107)：For managing the corresponding essential information of all kinds of exchanges in exchange's database and advertisement
The dispensing require information of position.
7. a kind of manufacturing system based on mobile video advertisement according to claim 5, it is characterised in that：The conversion is single
First (104), specifically include：
First converting unit (1041)：Video information for uploading user is converted into meeting the video counts that FFmpeg can be read
According to；
Second converting unit (1042)：It converts video data to meet advertisement position dispensing by the video encoder of FFmpeg to want
The video content asked.
8. a kind of manufacturing system based on mobile video advertisement according to claim 5, it is characterised in that：The editor is single
First (105), specifically include：
Processing unit (1051)：For carrying out editing and processing to transformed video, the editing and processing specifically includes：Cutting regards
Frequency length, addition bottom column text and button, the landing page for adding video trailer and addition product logo；
Transmission unit (1052)：It is shown for the video after the completion of editor to be sent to user terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810429775.9A CN108419143A (en) | 2018-05-08 | 2018-05-08 | A kind of production method and system based on mobile video advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810429775.9A CN108419143A (en) | 2018-05-08 | 2018-05-08 | A kind of production method and system based on mobile video advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108419143A true CN108419143A (en) | 2018-08-17 |
Family
ID=63137974
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810429775.9A Pending CN108419143A (en) | 2018-05-08 | 2018-05-08 | A kind of production method and system based on mobile video advertisement |
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| CN111385599A (en) * | 2018-12-28 | 2020-07-07 | 北京字节跳动网络技术有限公司 | Video processing method and device |
| CN112511898A (en) * | 2020-10-27 | 2021-03-16 | 北京智能广宣科技有限公司 | System for realizing intelligent automatic transcoding of advertisement materials for different cinemas |
| CN112766997A (en) * | 2019-11-01 | 2021-05-07 | 百度在线网络技术（北京）有限公司 | Picture delivery method, device, equipment and storage medium |
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Application publication date: 20180817 |