CN108415999A - A kind of real time acquiring method and system of webpage hot spot - Google Patents
A kind of real time acquiring method and system of webpage hot spot Download PDFInfo
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- 230000003542 behavioural effect Effects 0.000 claims abstract description 40
- 238000004458 analytical method Methods 0.000 claims abstract description 31
- 238000005516 engineering process Methods 0.000 claims abstract description 21
- 238000010223 real-time analysis Methods 0.000 claims abstract description 6
- 230000006399 behavior Effects 0.000 claims description 37
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Abstract
The invention discloses a kind of real time acquiring method and system of webpage hot spot, method includes:Acquisition user accesses the behavioral data of website in real time;The behavioral data acquired in real time is carried out using big data streaming treatment technology to analyze calculating in real time, the real-time analysis calculating includes reading depth split screen to calculate and thermodynamic chart calculating;The displaying result that analysis calculates in real time.The present invention carries out analysis in real time to the behavioral data that acquires in real time using big data streaming treatment technology and calculates, and the behavioral data that big data streaming treatment technology analyzes user in real time is utilized, is not necessarily to processed offline, can real-time and efficiently displayed web page hot spot thermodynamic chart;Analysis calculating in real time includes that the calculating of reading depth split screen and thermodynamic chart calculate, by the reading depth index of thermodynamic chart and split screen come more intuitively the hot spot region with more multidimensional displayed page, dimension are more rich.It the composite can be widely applied to web data analysis field.
Description
Technical field
The present invention relates to web data analysis field, the especially a kind of real time acquiring method and system of webpage hot spot.
Background technology
Currently, many web page analysis tools, such as Baidu's statistics, GrowingIO etc. on the market, it can be by website and webpage
Click access data through capturing, including, calculating the page analyzed etc. and be keen to visitor with intuitive heating power diagram form after processing
Region is shown.The head of a station can accordingly thermodynamic chart to web site architecture, content and visitor's usage experience even advertisement position setting etc.
It is adjusted correspondingly and optimizes, to improve the rate of return on investment of website.
However, there are still problems with when web page analysis is applied for thermodynamic chart in the prior art:
(1) processed offline is needed, real-time is low, causes the visualized graphs reaction time inadequate real-time high-efficiency of section of displaying;
(2) preference is only clicked as main dimensional analysis with visitor, reflection dimensional comparison is single.
Invention content
In order to solve the above technical problems, it is an object of the invention to:A kind of real-time high-efficiency and the abundant webpage of dimension are provided
The real time acquiring method and system of hot spot.
The first technical solution for being taken of the present invention is:
A kind of real time acquiring method of webpage hot spot, includes the following steps:
Acquisition user accesses the behavioral data of website in real time;
Analysis in real time is carried out using big data streaming treatment technology to the behavioral data acquired in real time to calculate, described real-time point
It includes reading the calculating of depth split screen and thermodynamic chart to calculate that analysis, which calculates,;
The displaying result that analysis calculates in real time.
Further, the step for real-time acquisition user accesses the behavioral data of website, specifically includes:
The behavioral data that user is accessed website by browser in real time is sent to Reverse Proxy;
The behavioral data equilibrium of reception is sent to acquisition server cluster by Reverse Proxy;
The behavioral data of reception is sent to message queue by acquisition server cluster in real time.
Further, described that analysis calculating in real time is carried out to the behavioral data acquired in real time using big data streaming treatment technology
The step for, it specifically includes:
Stream Processing system reads the data of message queue in real time;
Stream Processing system carries out reading the calculating of depth split screen according to the data read in real time;
Stream Processing system carries out heating power click figure according to the data read in real time and calculates.
Further, the Stream Processing system carries out reading depth split screen according to the data read in real time and calculates this step
Suddenly, it specifically includes:
Quick duplicate removal is carried out to the data read in real time, obtains the data after duplicate removal;
Using website id, date, page url and screen number as dimension, the reading that split screen is calculated according to the data after duplicate removal refers to
The reading index of mark, the split screen includes visitor's number, page browsing amount, independent ip numbers, accesses duration and behavior event times;
Relevant database is written into the reading index of split screen in real time.
Further, the Stream Processing system carries out the step for heating power click figure calculates according to the data read in real time,
It specifically includes:
The relative coordinate of click behavior is obtained from the data read in real time;
According to the relative coordinate of acquisition calculate behavior event page area coordinate ratio;
According to the coordinate ratio of calculating using subregion+website id+url+ dates+element id+ coordinates as major key, distribution is utilized
The counter of database adds up behavior number and distributed data base is written.
Further, the step for the relative coordinate that click behavior is obtained from the data read in real time, specially:
The least member that mouse click location is found using Javascript technologies, with element term, element index of the same generation,
Element id, element class of the same generation and element name values marker element id of the same generation of the same generation, and determine element relative coordinate (w, w1,
W2, h, h1, h2), wherein w and h is respectively the length and height of one screen of current page, and w1 and h1 are respectively the length and height of element,
W2 and h2 is respectively mouse click location to the length of element left margin and mouse click location to the length of element coboundary.
Further, described that behavior event is calculated in this step of the coordinate ratio of page area according to the relative coordinate of acquisition
Suddenly, it specifically includes:
Stream Processing system according to the horizontal axis ratio and longitudinal axis ratio of the relative coordinate calculating elements of element, the element
The specific formula for calculation of horizontal axis ratio rw and longitudinal axis ratio rh is:
Rw=rw2/rw1, rw1=w1/w, rw2=w2/w,
Rh=rh2/rh1, rh1=h1/h, rh2=h2/h;
Return to coordinate ratio (rw, rh).
Further, it the step for the displaying result that analysis calculates in real time, specifically includes:
Rule, which is rendered, by thermodynamic chart finds element to be rendered;
The horizontal axis ratio and longitudinal axis ratio of element to be rendered are read from distributed data base;
Corresponding coordinate points to be rendered are oriented according to the horizontal axis ratio of element to be rendered and longitudinal axis ratio and are rendered.
The second technical solution for being taken of the present invention is:
A kind of real-time acquisition system of webpage hot spot, including:
Real-time acquisition module, the behavioral data for accessing website for acquiring user in real time;
Analysis computing module in real time, it is real for being carried out to the behavioral data acquired in real time using big data streaming treatment technology
When analysis calculate, the real-time analysis calculating includes reading depth split screen to calculate and thermodynamic chart calculating;
Display module, the result for showing analysis calculating in real time.
The third technical solution taken of the present invention is:
A kind of real-time acquisition system of webpage hot spot, including:
Memory, for storing program;
Processor, for loading described program to execute the real time acquiring method of webpage hot spot as described in the present invention.
The beneficial effects of the invention are as follows:The present invention a kind of real time acquiring method and system of webpage hot spot, using big data
Stream Processing technology carries out analysis in real time to the behavioral data acquired in real time and calculates, and it is next real that big data streaming treatment technology is utilized
When analyze the behavioral data of user, be not necessarily to processed offline, can real-time and efficiently displayed web page hot spot thermodynamic chart;Real-time analysis meter
Calculation includes reading the calculating of depth split screen and thermodynamic chart calculating, by the reading depth index of thermodynamic chart and split screen come more intuitively and more
Show to multidimensional that the hot spot region of Website page, dimension are more rich.
Description of the drawings
Fig. 1 is a kind of overall flow figure of the real time acquiring method of webpage hot spot of the present invention;
Fig. 2 is a kind of data flow figure for specific embodiment that webpage hot spot of the present invention obtains scheme in real time.
Specific implementation mode
Referring to Fig.1, a kind of real time acquiring method of webpage hot spot of the present invention, includes the following steps:
Acquisition user accesses the behavioral data of website in real time;
Analysis in real time is carried out using big data streaming treatment technology to the behavioral data acquired in real time to calculate, described real-time point
It includes reading the calculating of depth split screen and thermodynamic chart to calculate that analysis, which calculates,;
The displaying result that analysis calculates in real time.
Wherein, it reads depth split screen to calculate, the split screen that can calculate user is read or the rows such as duration, the depth of split screen browsing
For data, compared with existing stresses to click the mode of this user behavior, dimension is more rich, the conclusion of analysis also more comprehensively and
Reliably.
It is further used as preferred embodiment, the step for real-time acquisition user accesses the behavioral data of website,
It specifically includes:
The behavioral data that user is accessed website by browser in real time is sent to Reverse Proxy;
The behavioral data equilibrium of reception is sent to acquisition server cluster by Reverse Proxy;
The behavioral data of reception is sent to message queue by acquisition server cluster in real time.
Wherein, browser of the invention is arranged on the website with head of a station's statistical function.The head of a station adds in Website page
Can be that a website id is distributed in the website, when user accesses the website, browser can be in real time by user's after adding acquisition js
Behavioral data is sent to Reverse Proxy.
Be further used as preferred embodiment, it is described using big data streaming treatment technology to the behavior number that acquires in real time
According to the step for analysis calculates in real time is carried out, specifically include:
Stream Processing system reads the data of message queue in real time;
Stream Processing system carries out reading the calculating of depth split screen according to the data read in real time;
Stream Processing system carries out heating power click figure according to the data read in real time and calculates.
It is further used as preferred embodiment, the Stream Processing system according to the data read in real time read deep
The step for split screen calculates is spent, is specifically included:
Quick duplicate removal is carried out to the data read in real time, obtains the data after duplicate removal;
Using website id, date, page url and screen number as dimension, the reading that split screen is calculated according to the data after duplicate removal refers to
The reading index of mark, the split screen includes visitor's number, page browsing amount, independent ip numbers, accesses duration and behavior event times;
Relevant database is written into the reading index of split screen in real time.
Wherein, relevant database is used for storing the reading of split screen or browses indicator-specific statistics as a result, mariaDB can be selected in it
Database is realized.To achieve the purpose that fast reading and writing, one layer of distributed number can be set up on multiple examples of mariaDB databases
According to library middleware (i.e. mycat), and a point library is carried out with website id and divides table.Url refers to uniform resource locator, is called with doing webpage
Location is the address of the resource of standard on internet.
It is further used as preferred embodiment, the Stream Processing system carries out heating substation according to the data read in real time
The step for figure calculates is hit, is specifically included:
The relative coordinate of click behavior is obtained from the data read in real time;
According to the relative coordinate of acquisition calculate behavior event page area coordinate ratio;
According to the coordinate ratio of calculating using subregion+website id+url+ dates+element id+ coordinates as major key, distribution is utilized
The counter of database adds up behavior number and distributed data base is written.
Wherein, click behavior can be reflected by the mouse click location of user.The present invention passes through Stream Processing system meter
The behavior number of each coordinates regional is calculated, more in real time;And behavior event is used in the coordinate ratio of page area to reduce
The result set of rendering accelerates rendering.
Distributed data base is used for storing the detailed single and thermodynamic chart result set of behavioral data of user, and hbase numbers can be selected
It is realized according to library, a large amount of data can be stored by distributive array.To achieve the purpose that fast reading and writing, hbase databases are also
Pre- subregion can be done with website id modulus, and the rule that can be sorted according to the lexicographic order of major key carries out quick search.The present invention
The major key designs of subregion+website id+url+ dates+element id+ coordinates can inquire the data sets of needs more quickly.
It is further used as preferred embodiment, the relative coordinate that click behavior is obtained from the data read in real time
The step for, specially:
The least member that mouse click location is found using Javascript technologies, with element term, element index of the same generation,
Element id, element class of the same generation and element name values marker element id of the same generation of the same generation, and determine element relative coordinate (w, w1,
W2, h, h1, h2), wherein w and h is respectively the length and height of one screen of current page, and w1 and h1 are respectively the length and height of element,
W2 and h2 is respectively mouse click location to the length of element left margin and mouse click location to the length of element coboundary.
Wherein, class, name and id have continued to use the definition in Javascript technologies.Current page is relative to working as
For the least member of preceding mouse click location.Each behavior coordinate of user is accurate to each element by the present invention, more
Precisely.
It is further used as preferred embodiment, it is described that behavior event is calculated in page area according to the relative coordinate of acquisition
Coordinate ratio the step for, specifically include:
Stream Processing system according to the horizontal axis ratio and longitudinal axis ratio of the relative coordinate calculating elements of element, the element
The specific formula for calculation of horizontal axis ratio rw and longitudinal axis ratio rh is:
Rw=rw2/rw1, rw1=w1/w, rw2=w2/w,
Rh=rh2/rh1, rh1=h1/h, rh2=h2/h;
Return to coordinate ratio (rw, rh).
It wherein, can be to these results of rw, rw1, rw2, rh, rh1 and rh2 using four houses when carrying out the calculating of coordinate ratio
Five modes entered take 2 significant digits number, such as the API classes BigDecimal that Java.math packets provide can be selected to realize.
Returning to coordinate ratio (rw, rh) will store into distributed data base.
It is further used as preferred embodiment, described displaying real-time the step for analyzing the result calculated, is specifically included:
Rule, which is rendered, by thermodynamic chart finds element to be rendered;
The horizontal axis ratio and longitudinal axis ratio of element to be rendered are read from distributed data base;
Corresponding coordinate points to be rendered are oriented according to the horizontal axis ratio of element to be rendered and longitudinal axis ratio and are rendered.
It is corresponding with the method for Fig. 1, a kind of real-time acquisition system of webpage hot spot of the present invention, including:
Real-time acquisition module, the behavioral data for accessing website for acquiring user in real time;
Analysis computing module in real time, it is real for being carried out to the behavioral data acquired in real time using big data streaming treatment technology
When analysis calculate, the real-time analysis calculating includes reading depth split screen to calculate and thermodynamic chart calculating;
Display module, the result for showing analysis calculating in real time.
It is corresponding with the method for Fig. 1, a kind of real-time acquisition system of webpage hot spot of the present invention, including:
Memory, for storing program;
Processor, for loading described program to execute the real time acquiring method of webpage hot spot as described in the present invention.
The present invention is further explained and is illustrated with specific embodiment with reference to the accompanying drawings of the specification.
In order to overcome prior art real-time is low, rendering speed is slow, reflection dimension is single and analytical conclusions are insecure to ask
Topic, this specific embodiment propose a kind of webpage hot spot and obtain scheme in real time.As shown in Fig. 2, the webpage heat of this specific embodiment
The real-time acquisition scheme of point specifically includes following below scheme:
(1) behavioral data acquires
Behavioral data acquisition the specific implementation process is as follows:
(1) head of a station adds acquisition js in Website page, and the present embodiment can be that a website id is distributed in the website, when user visits
Ask that the behavioral data of user is sent to Reverse Proxy nginx by the website, browser in real time.
(2) behavioral data equilibrium is sent to acquisition server cluster tomcat by nginx.
(3) acquisition server tomcat receives the behavioral data that browser is sent, and is sent to message queue in real time
Kafka。
(2) big data calculates in real time
Big data calculates the data for reading message queue kafka in real time by Stream Processing system storm in real time, carries out real
When analysis calculate, and analysis result is stored in corresponding database.Storm can in real time be read by source node spout
Kafka data, and a point calculate node Bolt carries out analysis calculating, specific implementation process includes:
(1) depth split screen is read to calculate:Quick duplicate removal is carried out using the Bloom filter Bloom Filter of google, with
Website id, date, page url and screen number are dimension, calculate its visitor number uv, page browsing amount pv, independent ip numbers ipv, visit
Ask duration, behavior event times etc. are read or mariaDB databases are written in browsing index in real time.
(2) heating power is clicked figure and is calculated:The relative coordinate of click behavior is taken, calculates behavior event in page area (as differentiated
The page area of rate 20*20) coordinate ratio, using subregion+website id+url+ dates+element id+ coordinates as major key rowkey,
Using the counter of distributed data base hbase, adds up behavior number (i.e. behavior event times) and database is written.
(3) data store
In the present embodiment, data storage is divided into the storage of hbase distributed columns and the storage of mariaDB relationship types.Hbase is used for
The detailed single and thermodynamic chart result set of behavioral data of user is stored, such data volume is big;MariaDB stores reading or the browsing of split screen
Indicator-specific statistics result.To achieve the purpose that fast reading and writing, distributed data base hbase do pre- subregion with website id modulus, utilize
Distributed data base hbase inquires the data set of needs more quickly according to the rule that the lexicographic order of rowkey sorts;
One layer of distributed data base middleware mycat can be set up on multiple examples of mariaDB relevant databases, carried out with website id
Table is divided in point library.
(4) the behavior coordinate location algorithm of striding equipment
In order to which highly also action trails, the present embodiment such as click of original subscriber proposes for realizing across PC or mobile terminal
Etc. equipment behavior coordinate location algorithm, which is accurate to each element by each behavior coordinate, more precisely;By coordinate transformation
At coordinate proportional region, reduce the result set of rendering, accelerates the rendering of thermodynamic chart.Behavior coordinate location algorithm it is specific
Realization process is as follows:
(1) js finds the least member of mouse click location, with element term, element index of the same generation, element id of the same generation, same
Generation's element class and element name values marker element id of the same generation, and determine 6 of element value relative coordinates (w, w1, w2, h, h1,
H2), wherein w and h is respectively the length and height of one screen of current page, and w1 and h1 are respectively the length and height of element, and w2 and h2 divide
Not Wei mouse click location to element left margin length and mouse click location to element coboundary length.
(2) the coordinate ratio of storm calculating elements
The specific formula for calculation of the coordinate ratio of element is as follows:
Rw1=w1/w
Rw2=w2/w
Rw=rw2/rw1
Rh1=h1/h
Rh2=h2/h
Rh=rh2/rh1
For equilibrium calculation speed and computational accuracy, the present embodiment uses the API classes that Java.math packets provide
BigDecimal takes 2 significant digits number to rw, rw1, rw2, rh, rh1 and rh2 round up.
Finally return to the coordinate ratio (rw, rh) of element.
(3) thermodynamic chart renders and api is shown
Thermodynamic chart renders and the specific implementation process of api displayings is:First found according to the rule of behavior coordinate location algorithm
Element to be rendered is accurately positioned out corresponding coordinate points and renders then according to horizontal axis ratio and longitudinal axis ratio.
In conclusion the present invention proposes a kind of real-time heating power diagram technology of the webpage suitable for the mobile terminals PC/ multi-user, tool
It has the advantage that:
(1) each behavior coordinate is accurate to by the behavior coordinate location algorithm across the equipment such as PC or mobile terminal each
Element, more precisely.
(3) coordinate transformation is reduced into the result set of rendering at coordinate proportional region, accelerates rendering.
(3) big data streaming treatment technology is utilized to calculate the behavior number of each coordinates regional, more in real time.
(4) calculated by thermodynamic chart+reading depth split screen, the hot spot region of more intuitive multidimensional displayed page, so as to
It is lower on the basis of existing webpage thermodynamic to bore deeper interaction scenarios (such as carousel turns over screen and bullet layer).
It is to be illustrated to the preferable implementation of the present invention, but the present invention is not limited to the embodiment above, it is ripe
Various equivalent variations or replacement can also be made under the premise of without prejudice to spirit of that invention by knowing those skilled in the art, this
Equivalent deformation or replacement are all contained in the application claim limited range a bit.
Claims (10)
1. a kind of real time acquiring method of webpage hot spot, it is characterised in that:Include the following steps:
Acquisition user accesses the behavioral data of website in real time;
Analysis in real time is carried out using big data streaming treatment technology to the behavioral data acquired in real time to calculate, the real-time analysis meter
Calculation includes reading depth split screen to calculate and thermodynamic chart calculating;
The displaying result that analysis calculates in real time.
2. a kind of real time acquiring method of webpage hot spot according to claim 1, it is characterised in that:The real-time acquisition is used
Family accesses the step for behavioral data of website, specifically includes:
The behavioral data that user is accessed website by browser in real time is sent to Reverse Proxy;
The behavioral data equilibrium of reception is sent to acquisition server cluster by Reverse Proxy;
The behavioral data of reception is sent to message queue by acquisition server cluster in real time.
3. a kind of real time acquiring method of webpage hot spot according to claim 2, it is characterised in that:It is described to use big data
Stream Processing technology carries out the step for analysis calculates in real time to the behavioral data acquired in real time, specifically includes:
Stream Processing system reads the data of message queue in real time;
Stream Processing system carries out reading the calculating of depth split screen according to the data read in real time;
Stream Processing system carries out heating power click figure according to the data read in real time and calculates.
4. a kind of real time acquiring method of webpage hot spot according to claim 3, it is characterised in that:The Stream Processing system
System carries out reading the step for depth split screen calculates according to the data read in real time, specifically includes:
Quick duplicate removal is carried out to the data read in real time, obtains the data after duplicate removal;
Using website id, date, page url and screen number as dimension, the reading index of split screen, institute are calculated according to the data after duplicate removal
The reading index for stating split screen includes visitor's number, page browsing amount, independent ip numbers, accesses duration and behavior event times;
Relevant database is written into the reading index of split screen in real time.
5. a kind of real time acquiring method of webpage hot spot according to claim 4, it is characterised in that:The Stream Processing system
System carries out the step for heating power click figure calculates according to the data read in real time, specifically includes:
The relative coordinate of click behavior is obtained from the data read in real time;
According to the relative coordinate of acquisition calculate behavior event page area coordinate ratio;
According to the coordinate ratio of calculating using subregion+website id+url+ dates+element id+ coordinates as major key, distributed data is utilized
The counter in library adds up behavior number and distributed data base is written.
6. a kind of real time acquiring method of webpage hot spot according to claim 5, it is characterised in that:It is described to be read from real-time
Data in obtain click behavior relative coordinate the step for, specially:
The least member that mouse click location is found using Javascript technologies, with element term, element index of the same generation, of the same generation
Element id, element class of the same generation and element name values marker element id of the same generation, and determine element relative coordinate (w, w1, w2,
H, h1, h2), wherein w and h is respectively the length and height of one screen of current page, and w1 and h1 are respectively the length and height of element, w2
With h2 be respectively mouse click location to element left margin length and mouse click location to element coboundary length.
7. a kind of real time acquiring method of webpage hot spot according to claim 6, it is characterised in that:It is described according to acquisition
Relative coordinate calculates behavior event the coordinate ratio of page area the step for, specifically includes:
Stream Processing system is according to the horizontal axis ratio and longitudinal axis ratio of the relative coordinate calculating elements of element, the horizontal axis of the element
The specific formula for calculation of ratio rw and longitudinal axis ratio rh is:
Rw=rw2/rw1, rw1=w1/w, rw2=w2/w,
Rh=rh2/rh1, rh1=h1/h, rh2=h2/h;
Return to coordinate ratio (rw, rh).
8. a kind of real time acquiring method of webpage hot spot according to claim 7, it is characterised in that:The displaying divides in real time
The step for analysing the result calculated, specifically includes:
Rule, which is rendered, by thermodynamic chart finds element to be rendered;
The horizontal axis ratio and longitudinal axis ratio of element to be rendered are read from distributed data base;
Corresponding coordinate points to be rendered are oriented according to the horizontal axis ratio of element to be rendered and longitudinal axis ratio and are rendered.
9. a kind of real-time acquisition system of webpage hot spot, it is characterised in that:Including:
Real-time acquisition module, the behavioral data for accessing website for acquiring user in real time;
Analysis computing module in real time, for being divided in real time the behavioral data acquired in real time using big data streaming treatment technology
Analysis calculates, and the real-time analysis calculating includes that the calculating of reading depth split screen and thermodynamic chart calculate;
Display module, the result for showing analysis calculating in real time.
10. a kind of real-time acquisition system of webpage hot spot, it is characterised in that:Including:
Memory, for storing program;
Processor, for loading described program to execute the real-time acquisition such as claim 1-8 any one of them webpage hot spots
Method.
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Cited By (6)
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CN109559174A (en) * | 2018-11-30 | 2019-04-02 | 上海连尚网络科技有限公司 | It promotes resource and gets and count the method that resource is clicked of promoting ready |
CN109949395A (en) * | 2019-03-15 | 2019-06-28 | 智慧足迹数据科技有限公司 | Thermodynamic chart rendering method and device |
CN110489508A (en) * | 2019-08-16 | 2019-11-22 | 北京百度网讯科技有限公司 | Heating power drawing generating method, device, equipment and computer readable storage medium |
CN110866165A (en) * | 2019-10-31 | 2020-03-06 | 天津市国瑞数码安全系统股份有限公司 | Network video acquisition method and system |
CN111104608A (en) * | 2018-10-25 | 2020-05-05 | 华为技术有限公司 | Webpage data processing method and related device |
CN111563369A (en) * | 2020-05-11 | 2020-08-21 | 中冶赛迪重庆信息技术有限公司 | Screen visualization method and device, electronic equipment and medium |
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