CN108346088A - Brand official store malice panic buying preventing control method and system - Google Patents
Brand official store malice panic buying preventing control method and system Download PDFInfo
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- G06Q30/00—Commerce
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Abstract
The present invention relates to a kind of brand official store malice to rush to purchase preventing control method and system, the method includes the steps：Collect the business datum of active user, daily record data；Regulation engine is rushed to purchase by malice, operational data is identified based on malice panic buying recognition rule, generates identification account appraisal result；Malice panic buying classification setting is carried out according to appraisal result and the classification thresholds of setting, classification results are stored in malice panic buying identification database；According to operation personnel for the improvement rule of the malice panic buying setting of different stage, determine that user is to let pass or stop in corresponding business operation.The system comprises data collection module, database, malice panic buying recognition rules to establish module, malice panic buying identification module, malice panic buying diversity module, malice panic buying identification database and malice panic buying abatement modules.The present invention can accurately identify and flexibly limitation malice panic buying user allows ordinary consumer to benefit, brand side is allowed to reach the target of marketing activity in the behavior in brand official store.
Description
Technical field
The present invention relates to brand official store online trading data analysis technique fields, specifically, being related to a kind of brand
Official's store malice panic buying preventing control method and system.
Background technology
Electronic Commerce in China development in recent years is swift and violent, and more and more brands establish the brand official store of oneself, with
Marketing activity on the various lines such as various brands release discount coupon, limitation money, the second kills, a collection of professional person " malice snapper-up " is allowed to smell
Huge business opportunity is arrived, the current country has gradually formed a huge Dark Industry Link." malice snapper-up " is in brand official
Store malice is rushed to purchase, and is seriously destroyed movable fairness, is compromised the interests of brand side and ordinary consumer.It stands in brand side
With the angle of consumer, there is an urgent need for a kind of technologies to identify malice panic buying user, to limit their behavior, go back brand side and disappear
One justice of the person of expense.
Patent document CN105653944A, publication date 2016.06.08 disclose a kind of cheating detection method and dress
It sets, wherein the cheating detection method includes：In response to the page presentation request of terminal to be detected triggering, waited for described
Detection terminal sends the page for submitting data；The data writing events for monitoring the page, to obtain the prison of data write-in
Listen result；Judge that the terminal to be detected whether there is cheating according to the snoop results.The technical solution energy of the invention
The detection for accurately realizing the cheating for automatically writing data by computer to third party, effectively avoid general user by
Unfair treatment promotes user experience.
Patent document CN105976230A, publication date 2016.09.28 disclose a kind of purchase request processing method and dress
It sets.This method includes：Receive purchase request；According to the corresponding purchase operation note of purchase request, the legal of purchase request is determined
Property；In response to determining that purchase request is illegal, refuse purchase request.The technical solution, when receiving purchase request, according to this
The purchase operation note of the corresponding commodity to be purchased of purchase request, it can be determined that the legitimacy of the purchase request, and when judgement purchase
When object request is illegal, illustrate purchase request very likely from illegal buyers such as malice panic buyings, therefore, it is possible to directly refuse
The purchase request, so that the illegal buyer such as malice panic buying can not rush to purchase the commodity to be purchased, so that it is guaranteed that only common legal
User could normally buy the commodity to be purchased, so avoid due to illegal buyer rushes to purchase the commodity to be purchased and to the commodity
Businessman and common validated user cause harmful effect.
However, during the malice panic buying prevention and control of brand official store, higher precision and more flexible changeable is needed
Processing method, rush to purchase user to accurately identify suspected malicious, and flexibly handled, shortage can meet above-mentioned in the prior art
It is required that malice rush to purchase Control Technology.
Invention content
The purpose of the present invention is being directed to deficiency in the prior art, provide it is a kind of using data on brand official store line,
Identification engine analysis is rushed to purchase by malice, identifies suspicious malice panic buying user, limitation malice panic buying user is in brand official
The brand official store malice panic buying preventing control method and system of the behavior in store.
On the one hand, the present invention provides a kind of brand official store malice panic buying preventing control method, include the following steps：
S1, data collection：Collect the business datum of active user, daily record data；
S2, malice panic buying identification：By real-time collecting to data be put into malice panic buying regulation engine, the malice panic buying
Regulation engine is based on malice panic buying recognition rule and operation is identified, and ultimately generates identification account appraisal result；
S3, malice panic buying classification：The calculating appraisal result of regulation engine, and the classification thresholds of setting are rushed to purchase according to malice,
Malice panic buying classification setting is carried out, and classification results are stored in malice panic buying identification database；
S4, malice panic buying are administered：According to operation personnel for the improvement rule of the malice panic buying setting of different stage, determine
User is to let pass or stop in corresponding business operation.
Preferably, further include step between step S1 and step S2：Establish malice panic buying recognition rule：Malice rushes to purchase rule
The data that engine is collected into using step S1 monitor identical IP, same client, identical login account, identical branch in real time and pay a bill
Number, same session, identical cell-phone number, similar ship-to, similar email address, the sources IP, user access path, user access
The data of frequency, the malice that notes abnormalities rushes to purchase the behavioural characteristic of user, so that it is determined that the malice rushes to purchase recognition rule.
Preferably, the data that the step S1 is collected include the login of active user, register, place an order, paying, browsing and go through
History data.
Preferably, the specific rules of the step S3 malice panic buying classifications are：According to identical account, cell-phone number, receive
The lower single number of address, email address, the sources IP in a period of time, is divided into three or three with higher level by malice panic buying
Not.
Preferably, different administration ways is taken for the panic buying of the malice of different stage, including：Forbid accessing；Under forbidding
It is single；In observation state.
Preferably, the business datum described in step S1 is obtained by way of database Incremental Log file, described
Daily record data is obtained by way of real time access journal file.
On the other hand, the present invention provides a kind of brand official store malice panic buying prevention and control systems, including：
Data collection module：Business datum for collecting active user, daily record data；
Database：Include the business datum of active user, daily record data；
Malice panic buying identification module：For by real-time collecting to data be put into malice panic buying regulation engine, the evil
Meaning panic buying regulation engine is based on malice panic buying recognition rule and operation is identified, and ultimately generates identification account appraisal result；
Malice panic buying diversity module：Classification for the calculating appraisal result according to malice panic buying regulation engine, and setting
Threshold value carries out malice panic buying classification setting, and classification results is stored in malice panic buying identification database；
Malice panic buying identification database：Include the information of malice panic buying classification；
Malice panic buying abatement modules：For the evil according to operation personnel for different stage in malice panic buying identification database
The improvement rule of meaning panic buying setting determines that user is to let pass or stop in corresponding business operation.
Preferably, the brand official store malice panic buying prevention and control system further includes that malice panic buying recognition rule establishes mould
Block, malice panic buying recognition rule are established in module, and malice rushes to purchase regulation engine and uses the data being collected into, real time monitoring
Identical IP, same client, identical login account, identical payment accounts, same session, identical cell-phone number, similar ship-to,
Similar email address, the sources IP, user access path, user's access frequency data, note abnormalities malice rush to purchase user row
It is characterized, so that it is determined that the malice rushes to purchase recognition rule.
Preferably, malice panic buying is divided into three or three or more ranks by malice panic buying diversity module.
Preferably, malice panic buying abatement modules take different improvement sides for the malice panic buying of different stage
Formula, including：Forbid accessing；Forbid placing an order；In observation state.
The invention has the advantages that：
1, the present invention is a kind of technology using data analysis positioning malice panic buying on line, brand official through the invention
Store malice panic buying prevention and control system and method can identify malice panic buying user, and then limit malice panic buying in brand official quotient
The behavior in city allows ordinary consumer to benefit to improve the fairness of brand campaigns, and brand side is allowed to reach the mesh of marketing activity
Mark；
2, since the present invention is login based on active user, registers, places an order etc., numerous data analyses obtain suspicious evil
Meaning panic buying user, therefore confidence level is very high, the malice panic buying user identified through the invention can be used directly to as limit
Make the foundation of its behavior in brand official store；
3, the present invention carries out multi-grade classification to suspicious malice panic buying user, and on the one hand the high malice of suspicious degree is robbed
Purchase user is sternly administered, and on the other hand the malice panic buying user relatively low to other suspicious degree takes comparatively loose
Administration way, it is flexible and changeable, decrease the harmful effect that brings of erroneous judgement；
4, the present invention can establish malice immediately in a brand official store malice panic buying prevention and control according to real time data
Recognition rule is rushed to purchase, that is, realizes continuous study iteration and the upgrading of malice panic buying recognition rule, can preferably cope with malice and rob
Purchase user's strategy complicated and changeable.
Description of the drawings
Attached drawing 1 is that the brand official store malice of embodiment 1 rushes to purchase the logic chart of preventing control method.
Attached drawing 2 is that the brand official store malice of embodiment 2 rushes to purchase the flow chart of preventing control method.
Attached drawing 3 is that the brand official store malice of embodiment 4 rushes to purchase the composition schematic diagram of prevention and control system.
Attached drawing 4 is that the brand official store malice of embodiment 5 rushes to purchase the composition schematic diagram of prevention and control system.
Specific implementation mode
It elaborates below in conjunction with the accompanying drawings to specific implementation mode provided by the invention.
Reference numeral and component part involved in attached drawing is as follows：
1. 2. database of data collection module
3. malice panic buying identification module 4. maliciously rushes to purchase diversity module
5. malice panic buying identification database 6. maliciously rushes to purchase abatement modules
7. malice panic buying recognition rule establishes module
Embodiment 1
Fig. 1 is referred to, Fig. 1 is that the brand official store malice of embodiment 1 rushes to purchase the logic chart of preventing control method.The product
Board official store malice panic buying preventing control method includes the following steps：
S1, data collection：The login of active user is collected, registers, place an order, paying, browsing history etc. all and can utilize
Business datum, daily record data；
S2, malice panic buying identification：By real-time collecting to data be put into malice panic buying regulation engine, the malice panic buying
Regulation engine will be based on malice panic buying recognition rule and operation is identified, and ultimately generate identification account appraisal result；
S3, malice panic buying classification：According to the classification of the calculating appraisal result of the malice panic buying identification engine, and setting
Threshold value carries out maliciously rushing to purchase classification setting, and classification results is stored in and maliciously rush to purchase identification database, for example identical account 24 is small
When interior lower odd number to reach 5 times by the account number be that C grade malice are rushed to purchase, B grade malice will be identified as and rushed to purchase for 7 times, will identified for 10 times
It is rushed to purchase for A grades of malice；
S4, malice panic buying are administered：According to operation personnel for the improvement rule of the malice panic buying setting of different stage, determine
User is to let pass or stop, for example the malice panic buying of A ranks is forbidden accessing in corresponding business operation, and B grades are forbidden placing an order,
C ranks are in observation state.
Embodiment 2
Fig. 2 is referred to, Fig. 2 is that the brand official store malice of embodiment 2 rushes to purchase the flow chart of preventing control method.The product
Board official store malice panic buying preventing control method includes the following steps：
S1, data collection：The login of active user is collected, registers, place an order, paying, browsing history etc. all and can utilize
Business datum, daily record data；
S2 establishes malice panic buying recognition rule：This is the core that the brand official store malice rushes to purchase preventing control method
Step.The malice panic buying regulation engine data that step S1 will be used to be collected into monitor identical IP, same client, identical in real time
Login account, same session, identical cell-phone number, similar ship-to, similar email address, the sources IP, is used identical payment accounts
The data of family access path, user's access frequency etc. various dimensions, the malice that notes abnormalities rushes to purchase the behavioural characteristic of user, to really
Fixed malice panic buying recognition rule, this process needs are constantly learnt and are adjusted；
S3, malice panic buying identification：By real-time collecting to data be put into malice panic buying regulation engine, malice rush to purchase rule draw
Operation will be identified based on recognition rule by holding up, and ultimately generate identification account appraisal result；
S4, malice panic buying classification：The calculating appraisal result of identification engine, and the classification thresholds of setting are rushed to purchase according to malice,
Malice panic buying classification setting is carried out, and classification results are stored in malice panic buying identification database, such as in identical account 24 hours
It is that C grade malice are rushed to purchase that lower odd number, which reaches 5 times by the account number, will be identified as B grade maliciously panic buyings for 7 times, will be identified as A grades 10 times
Malice is rushed to purchase；
S5, malice panic buying are administered：According to operation personnel for the improvement rule of the malice panic buying setting of different stage, determine
User is to let pass or stop, for example the malice panic buying of A ranks is forbidden accessing in corresponding business operation, and B grades are forbidden placing an order,
C ranks are in observation state.
In the present embodiment, the step of foundation malice rushes to purchase recognition rule is increased compared to embodiment 1, i.e., it is specific at one
The malice panic buying prevention and control of brand official store in, it can be previously according to the business number collected in the past that malice, which rushes to purchase recognition rule,
Can also be that the malice panic buying established immediately of the data based on current collection is known according to the unalterable rules that, daily record data etc. is set
It is irregular, and the malice is rushed to purchase into recognition rule and immediately identifies and is classified for maliciously rushing to purchase.In this marketing activity i.e.
The malice panic buying recognition rule of Shi Jianli has more practicability and reliability.
Embodiment 3
The brand official store malice panic buying preventing control method of the present embodiment includes the following steps：
S1, data collection：The login of active user is collected, registers, place an order, paying, browsing history etc. all and can utilize
Business datum, daily record data；Business datum can be obtained by way of database Incremental Log file, and behavioral data can be with
It is obtained by way of real time access journal file；
S2 establishes malice panic buying recognition rule：This is the core that the brand official store malice rushes to purchase preventing control method
Step.The malice panic buying regulation engine data that step S1 will be used to be collected into monitor identical IP, same client, identical in real time
Login account, same session, identical cell-phone number, similar ship-to, similar email address, the sources IP, is used identical payment accounts
The data of family access path, user's access frequency etc. various dimensions are robbed by the way that malice is can be found that and summed up after statistical analysis
The typical behaviour feature of user is purchased, such as：Fixed frequency registers new user, uses identical (or similar) addressee goods people
Address or phone place an order etc., to gradually determine that the malice of website rushes to purchase recognition rule, since malice panic buying can be continuous
Change its behavior, so malice panic buying recognition rule is also intended to constantly carry out study iteration and upgrading；
S3, malice panic buying identification：By real-time collecting to data be put into malice panic buying regulation engine, the malice panic buying
Operation will be identified based on recognition rule in regulation engine, ultimately generate identification account appraisal result；
S4, malice panic buying classification：The calculating appraisal result of identification engine, and the classification thresholds of setting are rushed to purchase according to malice,
Malice panic buying classification setting is carried out, and classification results are stored in malice panic buying identification database, such as identical sources IP 24 hours
It is that C grade malice are rushed to purchase that interior lower odd number, which reaches 5 times by the account number, will be identified as B grade maliciously panic buyings for 7 times, will be identified as A 10 times
Grade malice is rushed to purchase；
S5, malice panic buying are administered：According to operation personnel for the improvement rule of the malice panic buying setting of different stage, determine
User is to let pass or stop, for example the malice panic buying of A ranks is forbidden accessing in corresponding business operation, and B grades are forbidden placing an order,
C ranks are in observation state.
According to the present embodiment it is found that malice panic buying classification rule is set according to specific data results, need
The characteristics of adapting to different marketing activities.
Embodiment 4
Fig. 3 is referred to, Fig. 3 is that the brand official store malice of embodiment 4 rushes to purchase the composition schematic diagram of prevention and control system.It is described
Brand official store malice panic buying prevention and control system include：
Data collection module 1：For to collect include the login of user, register, place an order, pay, browse history etc. all can
With the business datum utilized, daily record data；
Database 2：Including the login of user, all utilizable business numbers such as register, place an order, paying, browsing history
According to daily record data；
Malice panic buying identification module 3：For by real-time collecting to data be put into malice panic buying regulation engine, the evil
Operation will be identified based on recognition rule in meaning panic buying regulation engine, ultimately generate identification account appraisal result；
Malice panic buying diversity module 4：For rushing to purchase the calculating appraisal result for identifying engine, and the classification of setting according to malice
Threshold value carries out maliciously rushing to purchase classification setting, and classification results is stored in and maliciously rush to purchase identification database, for example identical account 24 is small
When interior lower odd number to reach 5 times by the account number be that C grade malice are rushed to purchase, B grade malice will be identified as and rushed to purchase for 7 times, will identified for 10 times
It is rushed to purchase for A grades of malice；
Malice panic buying identification database 5：Include the information of malice panic buying classification；
Malice panic buying abatement modules 6：For rushing to purchase different stage in identification database for malice according to operation personnel
The improvement rule for maliciously rushing to purchase setting determines that user is clearance or obstruction, such as the evil of A ranks in corresponding business operation
Meaning panic buying is forbidden accessing, and B grades are forbidden placing an order, and C grades are in observation state.
Embodiment 5
Fig. 4 is referred to, Fig. 4 is that the brand official store malice of embodiment 5 rushes to purchase the composition schematic diagram of prevention and control system.It is described
Brand official store malice panic buying prevention and control system include：
Data collection module 1：For to collect include the login of user, register, place an order, pay, browse history etc. all can
With the business datum utilized, daily record data；
Database 2：Including the login of user, all utilizable business numbers such as register, place an order, paying, browsing history
According to daily record data；
Malice panic buying recognition rule establishes module 7：In the module, malice, which rushes to purchase regulation engine, will use the number being collected into
According to monitoring identical IP, same client, identical login account, identical payment accounts, same session, identical cell-phone number, phase in real time
Like the data of ship-to, similar email address, the sources IP, user access path, user's access frequency etc. various dimensions, find
Abnormal malice rushes to purchase the behavioural characteristic of user, so that it is determined that malice panic buying recognition rule, this process needs are constantly learned
It practises and adjusts；
Malice panic buying identification module 3：For by real-time collecting to data be put into malice panic buying regulation engine, malice rush to purchase
Regulation engine will be based on malice panic buying recognition rule and operation is identified, and ultimately generate identification account appraisal result；
Malice panic buying diversity module 4：For rushing to purchase the calculating appraisal result for identifying engine, and the classification of setting according to malice
Threshold value carries out maliciously rushing to purchase classification setting, and classification results is stored in and maliciously rush to purchase identification database, for example identical account 24 is small
When interior lower odd number to reach 5 times by the account number be that C grade malice are rushed to purchase, B grade malice will be identified as and rushed to purchase for 7 times, will identified for 10 times
It is rushed to purchase for A grades of malice；
Malice panic buying identification database 5：Include the information of malice panic buying classification；
Malice panic buying abatement modules 6：For rushing to purchase different stage in identification database for malice according to operation personnel
The improvement rule for maliciously rushing to purchase setting determines that user is clearance or obstruction, such as the evil of A ranks in corresponding business operation
Meaning panic buying is forbidden accessing, and B grades are forbidden placing an order, and C grades are in observation state.
It should be noted that the malice panic buying user identified through the invention, can also be used directly to as limitation
Its behavior in brand official store foundation, by limit malice panic buying behavior to improve the fairness of brand campaigns,
It allows ordinary consumer to benefit, brand side is allowed to reach the target of marketing activity.
The above is only a preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
Member, under the premise of not departing from the method for the present invention, can also make several improvement and supplement, these are improved and supplement also should be regarded as
Protection scope of the present invention.
Claims (10)
1. a kind of brand official store malice panic buying preventing control method, which is characterized in that include the following steps：
S1, data collection：Collect the business datum of active user, daily record data；
S2, malice panic buying identification：By real-time collecting to data be put into malice panic buying regulation engine, the malice panic buying rule
Engine is based on malice panic buying recognition rule and operation is identified, and ultimately generates identification account appraisal result；
S3, malice panic buying classification：The calculating appraisal result of regulation engine, and the classification thresholds of setting are rushed to purchase according to malice, are carried out
Malice panic buying classification setting, and classification results are stored in malice panic buying identification database；
S4, malice panic buying are administered：According to operation personnel for the improvement rule of the malice panic buying setting of different stage, user is determined
It is to let pass or stop in corresponding business operation.
2. brand official according to claim 1 store malice panic buying preventing control method, which is characterized in that step S1 and step
It further include step between S2：Establish malice panic buying recognition rule：The data that malice panic buying regulation engine is collected into using step S1,
Monitor identical IP, same client, identical login account, identical payment accounts, same session, identical cell-phone number, similar in real time
Ship-to, similar email address, the sources IP, user access path, user's access frequency data, note abnormalities malice rush to purchase
The behavioural characteristic of user, so that it is determined that the malice rushes to purchase recognition rule.
3. brand official according to claim 1 store malice panic buying preventing control method, which is characterized in that the step S1
The data of collection include the login of active user, register, place an order, paying, browsing historical data.
4. brand official according to claim 1 store malice panic buying preventing control method, which is characterized in that the step S3
Malice rushes to purchase the specific rules being classified：According to identical account, cell-phone number, ship-to, email address, the sources IP at one
Between lower single number in section, malice panic buying is divided into three or three or more ranks.
5. brand official according to claim 4 store malice panic buying preventing control method, which is characterized in that be directed to different stage
Malice panic buying take different administration ways, including：Forbid accessing；Forbid placing an order；In observation state.
6. brand official according to claim 1 store malice panic buying preventing control method, which is characterized in that described in step S1
Business datum obtained by way of database Incremental Log file, the daily record data passes through real time access journal file
Mode obtain.
7. a kind of brand official store malice panic buying prevention and control system, which is characterized in that including：
Data collection module：Business datum for collecting active user, daily record data；
Database：Include the business datum of active user, daily record data；
Malice panic buying identification module：For by real-time collecting to data be put into malice panic buying regulation engine, the malice robs
Purchase regulation engine is based on malice panic buying recognition rule and operation is identified, and ultimately generates identification account appraisal result；
Malice panic buying diversity module：For according to malice rush to purchase regulation engine calculating appraisal result, and setting classification thresholds,
Malice panic buying classification setting is carried out, and classification results are stored in malice panic buying identification database；
Malice panic buying identification database：Include the information of malice panic buying classification；
Malice panic buying abatement modules：For being robbed for the malice of different stage in malice panic buying identification database according to operation personnel
The improvement rule for purchasing setting determines that user is to let pass or stop in corresponding business operation.
8. brand official according to claim 7 store malice panic buying prevention and control system, which is characterized in that further include that malice is robbed
Purchase recognition rule establishes module, and malice panic buying recognition rule is established in module, and malice panic buying regulation engine, which uses, to be collected
The data arrived monitor identical IP, same client, identical login account, identical payment accounts, same session, same hand in real time
Machine number, similar ship-to, similar email address, the sources IP, user access path, user's access frequency data, find it is different
Often malice rushes to purchase the behavioural characteristic of user, so that it is determined that the malice rushes to purchase recognition rule.
9. brand official according to claim 7 store malice panic buying prevention and control system, which is characterized in that the malice is robbed
Malice panic buying is divided into three or three or more ranks by purchase diversity module.
10. brand official according to claim 8 store malice panic buying prevention and control system, which is characterized in that the malice
Panic buying abatement modules take different administration ways for the malice panic buying of different stage, including：Forbid accessing；Forbid placing an order；
In observation state.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110889745A (en) * | 2019-11-22 | 2020-03-17 | 无线生活(北京)信息技术有限公司 | Method and device for intelligently identifying robbery behavior |
| CN111507729A (en) * | 2020-04-29 | 2020-08-07 | 广东所能网络有限公司 | Electronic commerce risk control system and method based on mobile internet |
| CN114881711A (en) * | 2022-07-11 | 2022-08-09 | 荣耀终端有限公司 | Method for carrying out anomaly analysis based on request behavior and electronic equipment |
| CN116433338A (en) * | 2023-06-15 | 2023-07-14 | 青岛网信信息科技有限公司 | Product marketing inventory protection method, medium and system |
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| CN114881711A (en) * | 2022-07-11 | 2022-08-09 | 荣耀终端有限公司 | Method for carrying out anomaly analysis based on request behavior and electronic equipment |
| CN116433338A (en) * | 2023-06-15 | 2023-07-14 | 青岛网信信息科技有限公司 | Product marketing inventory protection method, medium and system |
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Application publication date: 20180731 |