CN108304400A

CN108304400A - To the method and apparatus of the tracking of the document function containing hypertext markup language

Info

Publication number: CN108304400A
Application number: CN201710020903.XA
Authority: CN
Inventors: 佟路林
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2017-01-11
Filing date: 2017-01-11
Publication date: 2018-07-20

Abstract

This application discloses a kind of methods of the tracking to the document function containing hypertext markup language, including：Obtain the document containing hypertext markup language；Tracking label is inserted into the document containing hypertext markup language, the tracking label does not change the audio visual effect of the document, and the tracking label is directed toward the statistics tab file stored on statistical trace server；Store or send the document for being inserted into tracking label；Statistical trace server receives the request for the reading statistics tab file for operating the document triggering；Statistical trace server records the data information that the document is operated according to the request.The burden for reducing document sender can be reached, reduce the cost for writing the document containing hypertext markup language, and while not influencing the display effect of the document containing hypertext markup language, know the case where document containing hypertext markup language is operated, plays the role of improving working efficiency.

Description

To the method and apparatus of the tracking of the document function containing hypertext markup language

Technical field

This application involves the method for tracing to document function, and in particular to a kind of to the document containing hypertext markup language The method of the tracking of operation further relates to a kind of method and apparatus of the tracking to the document function containing hypertext markup language, Further relate to the method and apparatus that a kind of document for containing hypertext markup language increases tracking label, further relate to it is a kind of for containing The method and apparatus that the document of hypertext markup language increases trace labelling further relate to a kind of count to containing hypertext markup language The method and apparatus of the document function of speech.

Background technology

For the document containing hypertext markup language (HTML) sent, as being sent to Outside Mail system The document containing hypertext markup language that hypertext markup language Email (E-Mail) text or Email carry, leads to The sender for the document that Chang Suoshu contains hypertext markup language can only clearly know whether transmitted Email is successfully thrown It is delivered to recipient mailing system.And many times, hypertext is contained for such as documentary whip, news, Introductions of New Products, marketing etc. The document of markup language.The sender of document containing hypertext markup language has wish strongly to wonder the document Transmission effect, wondered addressee contains as described in whether having read the document containing hypertext markup language and reading Have the specific time of the document of hypertext markup language, or even include whether to have read repeatedly, at the same whether to described containing super The content of the document of text mark up language is interested, if clicks in the document content containing hypertext markup language Image or chained address.

It is existing at present that the sender of the document containing hypertext markup language can be allowed to learn containing transmitted by it The scheme of the effect of the document of hypertext markup language mainly has following two：

Scheme one, mail, which has read back, holds scheme：Sender is clearly specified when sending hypertext markup language Email It needs addressee to receive the Email and carries out receipt, need to specify Disposition-Notification-To in letter head Field, addressee receive the Email, and according to the clearly prompt of its mailing system, selection one envelope of reply, which has been read back, holds postal Part, sender receive the response piece mailpiece and confirm that the Email transmitted by it is received and read by addressee.

Scheme two sets up the scheme of the document content server containing hypertext markup language：Contain hypertext markup language The elements such as image in the content of the document containing hypertext markup language are uploaded to containing super literary by the sender of the document of speech The document content server of this markup language, and the link of the elements such as image is referred into the document containing hypertext markup language In content, after the document containing hypertext markup language is sent to addressee, addressee, which reads, contains hypertext markup language Document content when click the elements such as access images, can ask to access the document content service containing hypertext markup language Device, the document content server containing hypertext markup language obtain addressee's by carrying out analysis to the request again Reading and click condition.

If addressee does not reply response piece mailpiece in said program one, sender cannot obtain transmitted containing and surpass The case where document of text mark up language is read.Response piece mailpiece is replied for addressee, needs sender to be additionally arranged in advance Addressee is asked to send response piece mailpiece.Need sender that the elements such as image in content are uploaded to containing super literary in said program two The document content image server of this markup language, and corresponding adjustment is done just to the document content containing hypertext markup language It can read and click in addressee and access the document content server containing hypertext markup language when access is corresponding to be linked.

As it can be seen that above two scheme is required for the sender of the document containing hypertext markup language to execute additional behaviour Make, there is the burden for increasing sender, improves the cost for writing the document containing hypertext markup language, reduce working efficiency Problem.

Invention content

The application provides a kind of method of the tracking to the document function containing hypertext markup language.

The application also provides a kind of method of the tracking to the document function containing hypertext markup language.

The application also provides a kind of method increasing tracking label for the document containing hypertext markup language.

The application also provides a kind of method increasing trace labelling for the document containing hypertext markup language.

The application also provides a kind of method counted to the document function containing hypertext markup language.

The application also provides a kind of device of the tracking to the document function containing hypertext markup language.

The application also provides a kind of device increasing tracking label for the document containing hypertext markup language.

The application also provides a kind of device increasing trace labelling for the document containing hypertext markup language.

The application also provides a kind of device counted to the document function containing hypertext markup language.

A kind of method of tracking to the document function containing hypertext markup language provided by the present application includes：

Obtain the document containing hypertext markup language；

Tracking label is inserted into the document containing hypertext markup language, the tracking label does not change the text The audio visual effect of shelves, and the tracking label is directed toward the statistics tab file stored on statistical trace server；

Store or send the document for being inserted into tracking label；

Statistical trace server receives the request for the reading statistics tab file for operating the document triggering；

Statistical trace server records the data information that the document is operated according to the request.

Optionally, the tracking label includes：Highly, width and frontier properties are 0 to be linked to the statistical trace The image file of 1 × 1 pixel size stored on server.

Optionally, the document containing hypertext markup language includes the text of Email.

Optionally, the host domain name of the statistical trace server is the two level of the domain name of the sender of the Email Domain name.

A kind of method of tracking to the document function containing hypertext markup language provided by the present application, including：

Obtain the document containing hypertext markup language；

The original object address of hyperlink in the document containing hypertext markup language is replaced with into new mesh Mark address, the host domain name of the new destination address is the host domain name of statistical trace server and the new target Required parameter in location includes the file characteristics variable information of the original object address and the document；

Store or send the modified document containing hypertext markup language；

What statistical trace server received the operation document triggering includes the access request of the required parameter；

Described in the file characteristics variable information record that statistical trace server includes in the required parameter according to the request The data information that hyperlink is operated in document containing hypertext markup language；

The access request is redirected in the required parameter of the request the original mesh for including by statistical trace server Mark address.

Optionally, the file characteristics variable information includes at least one of following：Sender identification, recipient identification, text Shelves batch identification, document label, sending time, document unique mark, read state click address link.

Optionally, further include：

Parameter needed at least one of following safety check is added in required parameter in the new destination address：

Signature timestamp；

Signature key version number；

Signature value；

The MD5 digest value of signature timestamp, signature key, signature key version number combined arrangement；

Statistical trace server carries out the request according to parameter needed for the safety check for including in the required parameter Safety check is simultaneously handled accordingly.

Optionally, the agreement of the new destination address and the agreement of original object address are consistent.

Optionally, further include：

Statistical trace server records the quantity information that the document is operated according to the request.

Optionally, the host domain name of the statistical trace server is gathering around for the document containing hypertext markup language The second level domain of the domain name of someone

A kind of method increasing tracking label for the document containing hypertext markup language provided by the present application, including：

Obtain the document containing hypertext markup language；

Store or send the modified document containing hypertext markup language.

A kind of method increasing trace labelling for the document containing hypertext markup language provided by the present application, including：

Obtain the document containing hypertext markup language；

Store or send the modified document containing hypertext markup language.

Optionally, further include：

Signature timestamp；

Signature key version number；

Signature value；

The MD5 digest value of signature timestamp, signature key, signature key version number combined arrangement.

Optionally, further include：

Tracking label is inserted into the document containing hypertext markup language, the tracking label does not change the text The audio visual effect of shelves, and the tracking label is directed toward the statistics tab file stored on statistical trace server.

It is provided by the present application it is a kind of statistics include to the method for the document function containing hypertext markup language：

Reception includes the access request of required parameter, and the required parameter includes the document of hypertext markup language The original object address of hyperlink and the file characteristics variable information of the document；

Contain hypertext markup according to described in the file characteristics variable information record for including in the required parameter of the request The data information that hyperlink is operated in the document of language；

The access request is redirected to the original object address in the required parameter of the request included.

Optionally, further include：

Safety check is carried out to the request according to parameter needed for the safety check for including in the required parameter.

Optionally, further include：

A kind of device of tracking to the document function containing hypertext markup language provided by the present application, including：

Acquiring unit, for obtaining the document containing hypertext markup language；

It is inserted into unit, for being inserted into tracking label, the tracking mark in the document containing hypertext markup language Note does not change the audio visual effect of the document, and the tracking label is directed toward the statistics label stored on statistical trace server File；

Bill member is deposited, for storing or sending the document for being inserted into tracking label；

Receiving unit receives the reading statistics tab file for operating the document triggering for statistical trace server Request；

Statistic unit records the data information that the document is operated for statistical trace server according to the request.

Replacement unit is used for the original object address of the hyperlink in the document containing hypertext markup language Replace with new destination address, the host domain name and institute of the host domain name of the new destination address for statistical trace server State the file characteristics variable information that the required parameter in new destination address includes the original object address and the document；

Bill member is deposited, for storing or sending the modified document containing hypertext markup language；

Receiving unit, what it is for the statistical trace server reception operation document triggering includes the required parameter Access request；

Recording unit, the file characteristics variable for including in the required parameter for statistical trace server according to the request The data information that hyperlink is operated in the information record document containing hypertext markup language；

Unit is redirected, the access request is redirected to the required parameter of the request for statistical trace server In include original object address.

Optionally, further include：

Verification unit is added, at least one of following safety to be added in the required parameter in the new destination address Parameter needed for verification：

Signature timestamp；

Signature key version number；

Signature value；

Verification unit, for statistical trace server according to parameter pair needed for the safety check for including in the required parameter The request carries out safety check and is handled accordingly.

Optionally, further include：

Second receiving unit receives the reading statistics label for operating the document triggering for statistical trace server The request of file；

Second recording unit records the data that the document is operated according to the request for statistical trace server and believes Breath.

A kind of device increasing tracking label for the document containing hypertext markup language that the application also supplies, including：

Bill member is deposited, for storing or sending the modified document containing hypertext markup language.

A kind of device increasing trace labelling for the document containing hypertext markup language provided by the present application, including：

Optionally, further include：

Signature timestamp；

Signature key version number；

Signature value；

Optionally, further include：

It is inserted into unit, for being inserted into tracking label, the tracking mark in the document containing hypertext markup language Note does not change the audio visual effect of the document, and the tracking label is directed toward the statistics label stored on statistical trace server File.

A kind of device counted to the document function containing hypertext markup language provided by the present application, including：

Receiving unit, for receive include required parameter access request, the required parameter includes hypertext mark Remember the file characteristics variable information of the original object address and the document of the hyperlink of the document of language；

Recording unit, for including in the required parameter according to the request file characteristics variable information record described in contain There is the data information that hyperlink is operated in the document of hypertext markup language；

Unit is redirected, for the access request to be redirected to in the required parameter of the request the original mesh for including Mark address.

Optionally, further include：

Verification unit, for being pacified to the request according to parameter needed for the safety check for including in the required parameter Whole school tests.

Optionally, further include：

Second recording unit records the quantity that the document is operated according to the request for statistical trace server and believes Breath.

Compared with prior art, the application has the following advantages:

A kind of method of tracking to the document function containing hypertext markup language provided by the present application can not increase In the case of adding document sender to bear, increases in the document containing hypertext markup language and be directed toward statistical trace server Tracking label records the data information that the document containing hypertext markup language is operated on statistical trace server. Reach the burden for reducing document sender, reduces the cost for writing the document containing hypertext markup language, and do not influence institute While stating the display effect of the document containing hypertext markup language, know that the document containing hypertext markup language is operated The case where, play the role of improving working efficiency.

A kind of method of tracking to the document function containing hypertext markup language provided by the present application can not increase In the case of adding sender to bear, with the carrying institute for being directed toward statistical trace server in the document containing hypertext markup language The destination address for stating the file characteristics variable information of document replaces the original object address of hyperlink, in statistical trace server The data information that the intra-document link containing hypertext markup language is operated described in upper record.Reach and reduces document sender's Burden reduces and writes the cost of the document containing hypertext markup language, and does not influence described to contain hypertext markup language Document display effect while, know in the document containing hypertext markup language connect be accessed situation effect, rise To the effect for improving working efficiency.

The method that a kind of document for containing hypertext markup language provided by the present application increases tracking label, can containing Have and increase the tracking label for being directed toward statistical trace server in the document of hypertext markup language, reaches containing hypertext markup language The effect of acess control tracking server when the document of speech is operated.And then reaching the burden for reducing document sender, reduction is write The cost of the document containing hypertext markup language is write, and does not influence the display of the document containing hypertext markup language While effect, the effect for the case where document containing hypertext markup language is operated is known, play and improve working efficiency Effect.

The method that a kind of document for containing hypertext markup language provided by the present application increases trace labelling, can containing Have in the document of hypertext markup language with the file characteristics variable information for the carrying document for being directed toward statistical trace server Destination address replace the original object address of hyperlink, reaching when super in the document containing hypertext markup language When the content of the original object address of link needs accessed using file characteristics variable information as access parameter access count with The effect of track server.And then reaching the burden for reducing document sender, the document containing hypertext markup language is write in reduction Cost, and while do not influence the display effect of the document containing hypertext markup language, know containing hypertext Connection is accessed the effect of situation in the document of markup language, plays the role of improving working efficiency.

A kind of statistics provided by the present application, can be according to request to the method for the document function containing hypertext markup language Parametric statistics records the data information of the document function containing hypertext markup language, and can the request be redirected to request The original object address of hyperlink entrained by parameter.The document containing hypertext markup language described in not influencing is played to read To the effect of the described pair of document function containing hypertext markup language of statistics while reading effect.

Description of the drawings

Fig. 1 is a kind of method of tracking to the document function containing hypertext markup language of the application first embodiment Flow diagram；

Fig. 2 is a kind of method of tracking to the document function containing hypertext markup language of the application first embodiment Schematic diagram；

Fig. 3 is a kind of method of tracking to the document function containing hypertext markup language of the application second embodiment Flow diagram；

Fig. 4 is a kind of method increasing tracking label for the document containing hypertext markup language of the application 3rd embodiment Flow diagram；

Fig. 5 is a kind of method increasing trace labelling for the document containing hypertext markup language of the application fourth embodiment Flow diagram；

Fig. 6 is a kind of stream of the statistics of the 5th embodiment of the application to the method for the document function containing hypertext markup language Journey schematic diagram；

Fig. 7 is a kind of device of tracking to the document function containing hypertext markup language of the application sixth embodiment Structure diagram；

Fig. 8 is a kind of device of the 7th tracking to the document function containing hypertext markup language of embodiment of the application Structure diagram；

Fig. 9 is a kind of device increasing tracking label for the document containing hypertext markup language of the 8th embodiment of the application Structure diagram；

Figure 10 is a kind of dress increasing trace labelling for the document containing hypertext markup language of the 9th embodiment of the application The structure diagram set；

Figure 11 is a kind of device of the statistics of the tenth embodiment of the application to the document function containing hypertext markup language Structure diagram.

Specific implementation mode

Many details are elaborated in the following description in order to fully understand the present invention.But the present invention can be with Much implement different from other manner described here, those skilled in the art can be without prejudice to intension of the present invention the case where Under do similar popularization, therefore the present invention is not limited to the specific embodiments disclosed below.

The application first embodiment provides a kind of method of the tracking to the document function containing hypertext markup language, Flow diagram is as shown in Figure 1, include the following steps：

Step S101 obtains the document containing hypertext markup language.

The document containing hypertext markup language can also be to support to surpass either Word document, PDF document etc. The Email Body of text mark up language may include additionally any document containing hypertext markup language.

Document containing hypertext markup language can also include image, audio, video other than including text Etc. contents.Described image, audio, the contents such as video can be stored in the file on Internet Anywhere.

In addition to this, the document containing hypertext markup language can also include hyperlink, click the hyperlink Other document can be jumped to from current document.The other document can store on the internet otherly Side.

Since hypertext markup language is capable of providing above-mentioned flexile content and abundant reading experience, much it is used for The document of the purposes such as notice, news, Introductions of New Products, marketing uses the form of hypertext markup language.Above-mentioned document possesses Person is other than being intended to the reading experience that the reader of document provides, it is also desirable to know the effect of the document, that is, receive institute Whether the side for stating document has read the document, which operation technically has been carried out to document, as described in opening Document etc..

This step obtains the above-mentioned document containing hypertext markup language.Such as the document of message body, The document meets the syntax rule of hypertext markup language, can be opened in the browser for supporting hypertext markup language And it is shown as the effect of hypertext markup language document.

Step S102 is inserted into tracking label in the document containing hypertext markup language, and the tracking label is not Change the audio visual effect of the document, and the tracking label is directed toward the statistics label text stored on statistical trace server Part.

The present embodiment needs to be inserted into one in the document that is tracked and does not influence former document visual and auditory effect described Tracking label, the tracking label can be image, the elements such as video.For example, an image is inserted into, by the display of described image Relevant parameter (including height, width and boundary) is set as " 0 ", then described image will not be revealed in a document, from And play the role of not influencing the vision and auditory effect of document.The source attribute (src) of described image takes for statistical trace simultaneously Address uniform resource locator (URL) of the statistics tracking tab file stored on business device.

For example, being inserted into pictorial element within said document：

Wherein " tracehost " is the host domain name of statistical trace server, " http://tracehost/traceurl Traceargs " is the addresses URL of the statistical trace tab file stored on statistics and tracking server, described image element Height attributes width attribute and frontier properties are " 0 ".

When the document containing hypertext markup language be Email text when, can also be arranged it is described statistics with The domain name of track server is the second level domain of the domain name of the sender of the Email.The domain name of sender refers to its Email The domain name part of address.

For example, the e-mail address of sender " sender " is " sender@server.com ", then the sender The domain name of " sender " is " server.com ", and the domain name that statistical trace server can be arranged is “trace.server.com”。

Set the domain name of statistical trace server to the second level domain of the domain name of the sender of the Email, it can So that recipient avoid because the domain name of the host of image storage in message body and the domain name of sender it is inconsistent and by institute It states mail and is mistaken for spam.

Step S103 stores or sends the document for being inserted into tracking label.

After being inserted into tracking label in the document containing hypertext markup language, after storing the document or storage Send it to the recipient of original plan.For the text of Email, OldRecipient can be sent it to.

Step S104, statistical trace server receive asking for the reading statistics tab file for operating the document triggering It asks.

After the document storage for adding tracking label or sending, the recipient of the document can to the document into Row operation, such as opens, pre-reads.

When the side for receiving the document opens the document, it can trigger and operate the text accordingly used in it The software of shelves, which loads, tracks label included in the document, i.e., sent to the statistical trace server and read (download) institute State the request of statistics tab file.

The statistical trace server is the host for having corresponding function, and the host both can only have described in this method Storage and the statistical functions such as record can also be provided simultaneously with other functions.

Statistical trace server receives the request.

For example, when the tracking being inserted into the document is labeled as pictorial element：

<Img src=" http://trace.server.com/dir/sample.jpgTraceargs " heigth=" 0 " width=" 0 " border=" 0 "/>When, request can be sent to statistical trace server trace.server.com, request is read Remove the sample.jpg files for carrying and being preserved under the paths dir on the statistical trace server.

Step S105, statistical trace server record the data information that the document is operated according to the request.

After statistical trace server receives the request, in addition to the statistics tab file for accessing request is supplied to described ask Outside the requestor asked, also by the operation note to the document containing hypertext markup corresponding to the request to accordingly Journal file, to realize the tracking to the document function.

For example, statistical trace server can will carry out statistical counting to the opening operation of the document, so as to obtain Obtain the information of the quantity for the reading that is opened after the document is transmitted.Described information can be as the reference of follow-up work.

It is briefly described so that the document is the text of Email as an example again below, as shown in Fig. 2, working as Email After the e-mail system for reaching sender, the Email is being got just from the corresponding interface of the e-mail system Text, the text are hypertext markup language.

The electronics that will be changed after the processing of corresponding insertion tracking label is carried out to the text of the Email The text of mail sends back the e-mail system of described sender by corresponding interface.

The Email is sent to the e-mail system of recipient by the e-mail system of sender, and recipient receives To after the Email, opening operation is carried out to the Email, the operation triggering is chased after to what is be inserted into the mail The access request of the host of the corresponding destination address of track label.

Statistical trace server after receiving the access request to corresponding to the request to the Email into Capable opening operation is recorded.

The application second embodiment provides a kind of method of the tracking to the document function containing hypertext markup language, Flow diagram is as shown in Fig. 2, include the following steps：

Step S201 obtains the document containing hypertext markup language.

This step is similar with step S101 in the application first embodiment, and this will not be repeated here.

Step S202 replaces the original object address of the hyperlink in the document containing hypertext markup language For new destination address, the host domain name of the new destination address is the host domain name of statistical trace server and described new Destination address in required parameter include the file characteristics variable information of the original object address and the document.

For the hyperlink in the document containing hypertext markup language, it is replaced using following manner：It will The host domain name in destination address in original hyperlink replaces with the domain name of statistical trace server, and path is set as uniting Count corresponding path on tracking server.Required parameter is set, includes the original of the hyperlink in the required parameter The file characteristics variable information of the destination address of beginning and the document.

The file characteristics variable information of the document may include at least one of following：Sender identification, recipient identification, Document batches mark, document label, sending time, document unique mark, read state or click address link etc..

Include enabling to subsequent statistical tracking server to obtain into required parameter by above-mentioned file characteristics variable information Document is enriched and detailed information by operation.

For example, for the case where original hyperlink in document is following form：

The original object address of the hyperlink is " originurl ", and the domain name of statistical server is " trace.server.com ", path thereon are " dir ", setting required parameter include sender identification, recipient identification, Document batches mark, document label and sending time.The original object address of the hyperlink is then replaced with into new target Address " http://trace.server.com/dirUrl=originurl＆senderId=0＆receiverId=1＆ DocBId=2＆doctag=3＆sendTime=4 "

Wherein ask "" after serve as reasons each required parameter of " ＆ " connection, parameter url is set as original object address, outbox It is 0 that people, which identifies senderId, and it is 1 that addressee, which marks receiverId, and it is 2 that document batches, which identify docBId, document label doctag It is 4 for 3 sending time sendTime.

The correlative code of hyperlink is after modification：

Other than it can include above-mentioned file characteristics variable information in required parameter, can also include in required parameter Parameter described in the safety check of at least one, timestamp of such as signing, signature key version number, signature value, signature timestamp, signature The MD5 digest value etc. of key, signature key version number combined arrangement.

In required parameter comprising parameter described in the safety check when tracking the document can to document function into The corresponding safety check of row, to ensure that statistics chases after the reliability sent.

For example, replaced destination address is：http://trace.server.com/dirUrl=originurl＆ SenderId=0＆receiverId=1＆docBId=2＆doctag=3＆sendTime=4＆sig nTime=5＆signVer =6 "

Further include having in the required parameter of above-mentioned destination address other than file characteristics variable information as explained above Parameter described in following safety checks：Sign timestamp signTime, value 5；Signature key version number signVer, value are 6。

In addition, in original destination address in replacing document, it is also possible that the agreement of new destination address and original mesh The agreement of mark address is consistent, for example, when original object address is http agreements, new destination address still uses http Agreement；When original object address is https agreements, new destination address still uses https agreements.

When the document containing hypertext markup language is the text of Email, and in the application first embodiment Increase when tracking marks similarly for document, in original destination address in replacing document, new destination address can also be set The domain name of the corresponding statistical trace server is the second level domain of the domain name of the sender of the Email.Specifically Illustrate to please refer to relevant description in the application first embodiment, this will not be repeated here.

Other than the mode of the hyperlink of above-mentioned replacement original text shelves, tracking mark can also be inserted into original document Note, the tracking label does not change the audio visual effect of the document, and tracking label is directed toward on statistical trace server The statistics tab file of storage.Detailed description can refer to the associated description in the application first embodiment, not do herein superfluous It states.

Similarly, can also include described in the present embodiment in the destination address of the hyperlink of the tracking label Required parameter, the required parameter can include parameter needed for file characteristics variable information and safety check.

Step S203 stores or sends the modified document containing hypertext markup language.

This step is similar with step S103 in the application first embodiment, and this will not be repeated here.

Step S204, what statistical trace server received the operation document triggering includes the access of the required parameter Request.

After the document storage changed or sending, the recipient of the document can use operates the text accordingly The software of shelves operates the document accordingly, such as opens, and clicks hyperlink therein, close etc..

The destination address of hyperlink in the document is respective paths on statistical server, to the above-mentioned of the document The request that operation triggering accesses to statistical server.For example, when the recipient of the document opens the document and reads, It is " http to click wherein destination address://trace.server.com/dirUrl=originurl＆senderId=0＆ The super chain of receiverId=1＆docBId=2＆doctag=3＆sendTime=4＆signTime=5＆sig nVer=6 " It connects, then can trigger from it and operate the host of the document to the statistical trace server that domain name is " trace.server.com " Access request, the request carry required parameter " url=originurl＆senderId=0＆receiverId=1＆ DocId=2＆doctag=3＆sendTime=4＆signTime=5＆signVer=6 ".

Step S205, the file characteristics variable information that statistical trace server includes in the required parameter according to the request Record the accessed data information of the destination address of hyperlink in the document containing hypertext markup language.

After statistical server receives the request to access to it, according to the required parameter of access request carrying In file characteristics variable information, the document inner link to triggering this access request be clicked access operation carry out phase The record answered.

For example, being " http for destination address above-mentioned://trace.server.com/dirUrl=originurl＆ SenderId=0＆receiverId=1＆docId=2＆doctag=3＆sendTime=4＆sign Time=5＆signVer The clicking operation of=6 " hyperlink, the file characteristics variable information for including in access request are " senderId=0＆ ReceiverId=1＆docBId=2＆doctag=3＆sendTime=4 " then can record following information：Sender 0 sends out It is primary by operation (click) to give the document (document label is 3, sending time 4) that the document identification of recipient 1 is 2.In addition The address information of the host of time and the operation document that Documents are operated can also be recorded.

Step S206, the access request is redirected in the required parameter of the request by statistical trace server includes Original object address.

In the required parameter to the access request, in addition to file characteristics variable information, also including original mesh Address information is marked, statistical trace server is redirected to the original object according to the original object address, by the request Address.

The mode specifically redirected can be according to the service conditions of statistical trace server and the host of original object address It determines, such as permanent transfer (Permanently Moved) 301 reorientation methods or interim transfer may be used The reorientation method of (Temporarily Moved) 302.

The sequence that step S205 and step S206 are executed can be adjusted correspondingly according to actual conditions, can also be simultaneously It executes.

Other than above-mentioned step, for carrying the request of parameter needed for safety check in required parameter, count Tracking server can also verify the request according to parameter needed for the safety check, for asking by verification Ask, as described above the step of handled accordingly, can be according to the rule of setting for cannot be by the request of verification It is handled, such as directly refuses its access, or the request is redirected to original object address but not to the access request Corresponding the operation of document such as records.

For example, the access request for carrying parameter needed for safety check " signTime=5＆signVer=6 ", only The time shown in signature timestamp meets preset market demands, and when the version number of signature key also complies with expected It waits, the record described in preceding step and re-orientation processes just is carried out to the request, if the signature time has been more than the preset time limit Or the version number of signature does not meet expection, then it can be without the processing in abovementioned steps, and directly refuse the request.

It is verified according to parameter needed for safety check and carries out handling the safety that can improve statistical trace accordingly, Ensure the reliability of statistical trace as far as possible.

Other than above-mentioned step, can also will be provided in the application first embodiment to containing hypertext markup language The method of tracking of document function be combined with above-mentioned steps, that is, in addition to replacing in document other than the destination address of hyperlink, It is also inserted into tracking label within said document, statistical trace server is other than carrying out the foregoing processing of the present embodiment, also Record statistics is carried out to the access of the tracking label.The correlation that detailed description can refer in the application first embodiment is retouched It states, this will not be repeated here.

It is inserted into tracking in a document to mark and carry out record statistics on statistical trace server, can remember in further detail The operation to document is recorded, more detailed operation information is provided.

The application 3rd embodiment provides a kind of method increasing tracking label for the document containing hypertext markup language, Its flow diagram is as shown in figure 3, include the following steps：

Step S301 obtains the document containing hypertext markup language；

Step 302, tracking label is inserted into the document containing hypertext markup language, the tracking label does not change Become the audio visual effect of the document, and the tracking label is directed toward the statistics tab file stored on statistical trace server；

Step S303 stores or sends the modified document containing hypertext markup language.

The associated description that can be referred in the application first embodiment is described in detail in above-mentioned steps, and this will not be repeated here.

The application fourth embodiment provides a kind of method increasing trace labelling for the document containing hypertext markup language, Include the following steps：

S401 obtains the document containing hypertext markup language.

S402 replaces with the original object address of the hyperlink in the document containing hypertext markup language newly Destination address, the host domain name of the new destination address is the host domain name of statistical trace server and the new mesh Required parameter in mark address includes the file characteristics variable information of the original object address and the document.

S403 stores or sends the modified document containing hypertext markup language.

The associated description that can be referred in the application first embodiment and second embodiment is described in detail in above-mentioned steps, This is not repeated.

The 5th embodiment of the application provides a kind of method counted to the document function containing hypertext markup language, feature It is, includes the following steps：

S501, reception include the access request of required parameter, and the required parameter includes hypertext markup language The original object address of the hyperlink of document and the file characteristics variable information of the document.

S502 contains hypertext according to described in the file characteristics variable information record for including in the required parameter of the request The data information that hyperlink is operated in the document of markup language.

The access request is redirected to the original object address in the required parameter of the request included by S503.

The application sixth embodiment provides a kind of device of the tracking to the document function containing hypertext markup language, Structure diagram as shown in fig. 7, comprises：Acquiring unit U601, be inserted into unit U602, deposit bill member U603, receiving unit U604 and Statistic unit U605.

The acquiring unit U601, for obtaining the document containing hypertext markup language；

The insertion unit U602, for being inserted into tracking label, institute in the document containing hypertext markup language The audio visual effect that tracking label does not change the document is stated, and stored on the tracking label direction statistical trace server Count tab file；

It is described to deposit bill member U603, for storing or sending the document for being inserted into tracking label；

The receiving unit U604 receives the reading statistics for operating the document triggering for statistical trace server The request of tab file；

The statistic unit U605 records the number that the document is operated for statistical trace server according to the request It is believed that breath.

The 7th embodiment of the application provides a kind of device of the tracking to the document function containing hypertext markup language, Structure diagram is as shown in figure 8, include：Acquiring unit U701, replacement unit U702 deposit bill member U703, receiving unit U704, note It records unit U705 and redirects unit U706.

The acquiring unit U701, for obtaining the document containing hypertext markup language；

The replacement unit U702 is used for the original of the hyperlink in the document containing hypertext markup language Destination address replaces with new destination address, and the host domain name of the new destination address is the host domain of statistical trace server Required parameter in name and the new destination address includes the file characteristics change of the original object address and the document Measure information；

It is described to deposit bill member U703, for storing or sending the modified document containing hypertext markup language；

The receiving unit U704, what it is for the statistical trace server reception operation document triggering includes described ask Seek the access request of parameter；

The recording unit U705, the document for including in the required parameter for statistical trace server according to the request The data information that hyperlink is operated in the characteristic variable information record document containing hypertext markup language；

The access request is redirected to the request by the redirection unit U706 for statistical trace server The original object address for including in required parameter.

Described device can also include：Add verification unit and verification unit.

The addition verification unit, it is at least one of following for being added in the required parameter in the new destination address Parameter needed for safety check：

Signature timestamp；

Signature key version number；

Signature value；

The verification unit is joined for statistical trace server according to needed for the safety check for including in the required parameter It is several that safety check is carried out to the request and is handled accordingly.

Described device can also further include：It is inserted into unit, the second receiving unit and the second recording unit.

The insertion unit, it is described to chase after for being inserted into tracking label in the document containing hypertext markup language Track marks the audio visual effect for not changing the document, and the tracking label is directed toward the statistics stored on statistical trace server Tab file；

Second receiving unit receives the reading statistics for operating the document triggering for statistical trace server The request of tab file；

Second recording unit records the number that the document is operated for statistical trace server according to the request It is believed that breath.

The 8th embodiment of the application provides a kind of device increasing tracking label for the document containing hypertext markup language, Its structure diagram is as shown in figure 9, include：Acquiring unit U801 is inserted into unit U802 and deposits bill member U803.

The acquiring unit U801, for obtaining the document containing hypertext markup language；

The insertion unit U802, for being inserted into tracking label, institute in the document containing hypertext markup language The audio visual effect that tracking label does not change the document is stated, and stored on the tracking label direction statistical trace server Count tab file；

It is described to deposit bill member U803, for storing or sending the modified document containing hypertext markup language.

The 9th embodiment of the application provides a kind of device increasing trace labelling for the document containing hypertext markup language, Its structure diagram is as shown in Figure 10, including：Acquiring unit U901, replacement unit U902 and deposit bill member U903.

The acquiring unit U901, for obtaining the document containing hypertext markup language；

The replacement unit U902 is used for the original of the hyperlink in the document containing hypertext markup language Destination address replaces with new destination address, and the host domain name of the new destination address is the host domain of statistical trace server Required parameter in name and the new destination address includes the file characteristics change of the original object address and the document Measure information；

It is described to deposit bill member U903, for storing or sending the modified document containing hypertext markup language.

Described device can also include：Add verification unit.

Signature timestamp；

Signature key version number；

Signature value；

Described device also can also include：It is inserted into unit.

The insertion unit, it is described to chase after for being inserted into tracking label in the document containing hypertext markup language Track marks the audio visual effect for not changing the document, and the tracking label is directed toward the statistics stored on statistical trace server Tab file.

The tenth embodiment of the application provides a kind of device counted to the document function containing hypertext markup language, knot Structure block diagram is as shown in figure 11, including：Receiving unit U1001, recording unit U1002 and redirection unit U1003.

The receiving unit U1001, for receive include required parameter access request, the required parameter includes The original object address of the hyperlink of the document of hypertext markup language and the file characteristics variable information of the document；

The recording unit U1002, the file characteristics variable information for including in the required parameter according to the request The data information that hyperlink is operated in the record document containing hypertext markup language；

The redirection unit U1003, is wrapped for the access request to be redirected in the required parameter of the request The original object address contained.

Described device can also include：Verification unit.

The verification unit, for according to parameter needed for the safety check for including in the required parameter to it is described ask into Row safety check.

Described device also can also include：Second receiving unit and the second recording unit.

Second recording unit records the number that the document is operated for statistical trace server according to the request Measure information.

Although the present invention is disclosed as above with preferred embodiment, it is not for limiting the present invention, any this field skill Art personnel without departing from the spirit and scope of the present invention, can make possible variation and modification, therefore the guarantor of the present invention Shield range should be subject to the range that the claims in the present invention are defined.

Claims

1. a kind of method of tracking to the document function containing hypertext markup language, which is characterized in that including：

Obtain the document containing hypertext markup language；

Tracking label is inserted into the document containing hypertext markup language, the tracking label does not change the document Audio visual effect, and the tracking label is directed toward the statistics tab file stored on statistical trace server；

Store or send the document for being inserted into tracking label；

2. the method for the tracking according to claim 1 to the document function containing hypertext markup language, feature exist In the tracking label includes：Highly, width and frontier properties are 0 to be linked on the statistical trace server and store 1 × 1 pixel size image file.

3. the method for the tracking according to claim 1 to the document function containing hypertext markup language, feature exist In the document containing hypertext markup language includes the text of Email.

4. the method for the tracking according to claim 3 to the document function containing hypertext markup language, feature exist In the host domain name of the statistical trace server is the second level domain of the domain name of the sender of the Email.

5. a kind of method of tracking to the document function containing hypertext markup language, is characterized in that, including：

Obtain the document containing hypertext markup language；

With replacing with new target by the original object address of the hyperlink in the document containing hypertext markup language Location, the host domain name of the new destination address are in the host domain name of statistical trace server and the new destination address Required parameter include the file characteristics variable information of the original object address and the document；

Store or send the modified document containing hypertext markup language；

Contain described in the file characteristics variable information record that statistical trace server includes in the required parameter according to the request The data information that hyperlink is operated in the document of hypertext markup language；

The access request with being redirected to the original object in the required parameter of the request included by statistical trace server Location.

6. the method for the tracking according to claim 5 to the document function containing hypertext markup language, feature exist In the file characteristics variable information includes at least one of following：Sender identification, recipient identification, document batches mark, text Shelves label, sending time, document unique mark, read state click address link.

7. the method for the tracking according to claim 5 to the document function containing hypertext markup language, feature exist In further including：

Signature timestamp；

Signature key version number；

Signature value；

Statistical trace server carries out safety according to parameter needed for the safety check for including in the required parameter to the request It verifies and is handled accordingly.

8. the method for the tracking according to claim 5 to the document function containing hypertext markup language, feature exist In the agreement and the agreement of original object address of the new destination address are consistent.

9. the method for the tracking according to claim 5 to the document function containing hypertext markup language, feature exist In further including：

10. the method for the tracking according to claim 9 to the document function containing hypertext markup language, feature exist In the tracking label includes：Highly, width and frontier properties are 0 to be linked on the statistical trace server and store 1 × 1 pixel size image file.

11. the method for the tracking according to claim 5 to the document function containing hypertext markup language, feature exist In the document containing hypertext markup language includes the text of Email.

12. the method for the tracking according to claim 11 to the document function containing hypertext markup language, feature It is, the host domain name of the statistical trace server is the domain name of the possessor of the document containing hypertext markup language Second level domain.

13. a kind of method increasing tracking label for the document containing hypertext markup language, is characterized in that, including：

Obtain the document containing hypertext markup language；

Store or send the modified document containing hypertext markup language.

14. the method according to claim 13 for increasing tracking label for the document containing hypertext markup language, special Sign is that the tracking label includes：Highly, width and frontier properties are 0 to be linked on the statistical trace server The image file of 1 × 1 pixel size of storage.

15. the method according to claim 13 for increasing tracking label for the document containing hypertext markup language, special Sign is that the document containing hypertext markup language includes the text of Email.

16. the method according to claim 14 for increasing tracking label for the document containing hypertext markup language, special Sign is that the host domain name of the statistical trace server is the second level domain of the domain name of the sender of the Email.

17. a kind of method increasing trace labelling for the document containing hypertext markup language, is characterized in that, including：

Obtain the document containing hypertext markup language；

Store or send the modified document containing hypertext markup language.

18. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is that the file characteristics variable information includes at least one of following：Sender identification, recipient identification, document batches mark Knowledge, document label, sending time, document unique mark, read state click address link.

19. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is, further includes：

Signature timestamp；

Signature key version number；

Signature value；

20. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is that the agreement and the agreement of original object address of the new destination address are consistent.

21. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is, further includes：

Tracking label is inserted into the document containing hypertext markup language, the tracking label does not change the document Audio visual effect, and the tracking label is directed toward the statistics tab file stored on statistical trace server.

22. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is that the tracking label includes：Highly, width and frontier properties are 0 to be linked on the statistical trace server The image file of 1 × 1 pixel size of storage.

23. the method according to claim 17 for increasing trace labelling for the document containing hypertext markup language, special Sign is that the document containing hypertext markup language includes the text of Email.

24. the method according to claim 23 for increasing trace labelling for the document containing hypertext markup language, special Sign is that the host domain name of the statistical trace server is the second level domain of the domain name of the sender of the Email.

25. a kind of statistics is characterized in that the method for the document function containing hypertext markup language, including：

Reception includes the access request of required parameter, and the required parameter includes the super of the document of hypertext markup language The original object address of link and the file characteristics variable information of the document；

Contain hypertext markup language according to described in the file characteristics variable information record for including in the required parameter of the request Document in the data information that is operated of hyperlink；

26. statistics according to claim 25 is characterized in that the method for the document function containing hypertext markup language, Further include：

27. statistics according to claim 25 is characterized in that the method for the document function containing hypertext markup language, Further include：

28. statistics according to claim 25 is characterized in that the method for the document function containing hypertext markup language, The document containing hypertext markup language includes the text of Email.

29. a kind of device of tracking to the document function containing hypertext markup language, which is characterized in that including：

It is inserted into unit, for being inserted into tracking label in the document containing hypertext markup language, the tracking label is not Change the audio visual effect of the document, and the tracking label is directed toward the statistics label text stored on statistical trace server Part；

Receiving unit receives asking for the reading statistics tab file for operating the document triggering for statistical trace server It asks；

30. a kind of device of tracking to the document function containing hypertext markup language, is characterized in that, including：

Replacement unit, for replacing the original object address of the hyperlink in the document containing hypertext markup language For new destination address, the host domain name of the new destination address is the host domain name of statistical trace server and described new Destination address in required parameter include the file characteristics variable information of the original object address and the document；

Receiving unit, received for statistical trace server operate document triggering include the required parameter access Request；

Recording unit, the file characteristics variable information for including in the required parameter for statistical trace server according to the request The data information that hyperlink is operated in the record document containing hypertext markup language；

Unit is redirected, the access request is redirected in the required parameter of the request for statistical trace server and is wrapped The original object address contained.

31. the device of the tracking according to claim 30 to the document function containing hypertext markup language, feature It is, further includes：

Verification unit is added, at least one of following safety check to be added in the required parameter in the new destination address Required parameter：

Signature timestamp；

Signature key version number；

Signature value；

Verification unit, for statistical trace server according to parameter needed for the safety check for including in the required parameter to described Request carries out safety check and is handled accordingly.

32. the device of the tracking according to claim 30 to the document function containing hypertext markup language, feature It is, further includes：

Second receiving unit receives the reading statistics tab file for operating the document triggering for statistical trace server Request；

Second recording unit records the data information that the document is operated for statistical trace server according to the request.

33. a kind of device increasing tracking label for the document containing hypertext markup language, is characterized in that, including：

34. a kind of device increasing trace labelling for the document containing hypertext markup language, is characterized in that, including：

35. the device according to claim 33 for increasing trace labelling for the document containing hypertext markup language, feature It is, further includes：

Signature timestamp；

Signature key version number；

Signature value；

36. the device according to claim 34 for increasing trace labelling for the document containing hypertext markup language, feature It is, further includes：

It is inserted into unit, for being inserted into tracking label in the document containing hypertext markup language, the tracking label is not Change the audio visual effect of the document, and the tracking label is directed toward the statistics label text stored on statistical trace server Part.

37. a kind of statistics is characterized in that the device of the document function containing hypertext markup language, including：

Receiving unit, for receive include required parameter access request, the required parameter includes hypertext markup language The original object address of the hyperlink of the document of speech and the file characteristics variable information of the document；

Recording unit, the file characteristics variable information record for including in the required parameter according to the request are described containing super The data information that hyperlink is operated in the document of text mark up language；

Unit is redirected, for the access request to be redirected to the original object in the required parameter of the request included Location.

38. according to the statistics described in claim 37 to the device of the document function containing hypertext markup language, feature exists In further including：

Verification unit, for carrying out safe school to the request according to parameter needed for the safety check for including in the required parameter It tests.

39. according to the statistics described in claim 37 to the device of the document function containing hypertext markup language, feature exists In further including：

Second recording unit records the quantity information that the document is operated for statistical trace server according to the request.