CN108282684A - A kind of multimedia advertising broadcasting method based on scene or special object - Google Patents
A kind of multimedia advertising broadcasting method based on scene or special object Download PDFInfo
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- CN108282684A CN108282684A CN201710009362.0A CN201710009362A CN108282684A CN 108282684 A CN108282684 A CN 108282684A CN 201710009362 A CN201710009362 A CN 201710009362A CN 108282684 A CN108282684 A CN 108282684A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention, " a kind of multimedia advertising broadcasting method based on scene or special object ", provide a kind of completely new multimedia advertising inserting method, the content of program is analyzed i.e. by before broadcasting or in playing, it is inserted into playing process the multimedia advertising that, style related to played media content and the form of expression blend according to analysis result and broadcast request, while avoiding generating former media content, the form of expression and plot excessive destruction.
Description
Technical field
Present invention relates in general to a kind of to carry out advertisement insertion in media play process according to the content of current media
Method, particularly, the present invention relates to a kind of contents to program to analyze, and was being played according to analysis result and broadcast request
The method that the ad content blended in content and style with current media is inserted into journey.
Background technology
The progress of the development of information technology, especially network technology make media program content and its appearance form increasingly
It is various, flexible.It includes audio-visual, picture, word etc. to intert in the playing process of program or be superimposed other media contents, is current
All media play platforms obtain the main means of advertising income.It is universal at present due to the unstructured nature of media content
Way is only limitted to section (video frame) at the appointed time or user implements to carry out extensively when a certain operate (as suspended or replacing channel)
Accuse the insertion or superposition of content.The advertisement be inserted into or be superimposed usually with media being played on content and in form it is unrelated
System, it is difficult to accomplish relevant wide according to programme content being played on selectively insertion or superposition content and the form of expression
It accuses, and reaches be inserted into ad content with original media in content and merging in style.This stiff insertion is superimposed upon
The integrality of broadcast program is largely destroyed, spectators' viewing experience is not only seriously affected, spectators is caused to be lost in, it is also difficult
To reach accurately ad distribution or good the effect of publicity.
With the progress of the raising of network speed, especially digital processing technology, the performance of media player has been at present
It disclosure satisfy that and more complicated analysis, processing are carried out to the content played while normal media plays, it is possible thereby to produce
Bear the application form and business model of a series of new.Technology provided by the present invention passes through to included in media content
The attribute of audio and video scene and object is analyzed, relevant according to the scene or Attributions selection content and/or form that analyze
Advertisement audio and video or picture resource are merged or are switched with media being played on.For example, finding one from video analysis
Performer lifts the camera lens that wrist sees wrist-watch, and when media play is to this picture, system is automatically inserted into a bit of former media not
A certain wrist-watch close-up shot, can not only reach preferable advertising results but also be unlikely to the content to former media, the form of expression
And plot generates excessive destruction or interference and causes the dislike of spectators.Particularly, it is more likely spectators using this technology
Bring new viewing experience and novel media application.
Invention content
In order to make it easy to understand, being explained first below to some terms of the present invention.
In the present invention, so-called " media " or " program " refer to " multimedia " or " audio and video " program for broadcasting, " interior
Hold " refer to the artificially description of the physical elements such as video pictures and sound and plot, scene etc. included in " program "." object " is
Refer to user's any object of concern or combinations thereof in video pictures, such as personage, vehicle, garden or personage clothes, ornaments
Or specific sound clip, such as " music ", " dialogue ".So-called " scene " refers to the environment or atmosphere that media are showed, such as rain
The plot that snow, seashore, meeting, wedding etc. or media are showed.So-called " behavior " refers to the dynamic of " object " above-mentioned in media
Work or behavior, such as automobile is mobile, people lifts wrist and sees table." target " refers to above-mentioned " content ", " object ", " scene ", " behavior "
Combination, that is, the data for being superimposed, covering or replacing." frame " or " video frame " refers to the video pictures at a certain moment.
For ease of description and understand, " video " word only refers to the image part in Streaming Media or media file not in the present invention
Including sound accompaniment part, and its sound accompaniment part is then indicated with " audio ".
Content provided by the present invention to Media Stream or media file is analyzed, according to analysis result and broadcast request
It is inserted into or is superimposed other audio-visual or picture and word in playing process to be synthesized with current media, to being played on
Media content is modified or increased method to can be inserted, be superimposed or cover during multimedia programming and
The sound of broadcasting, video holds inside and/or highly relevant in form sound, video and picture-text advertisement.Constructed by the method
Multimedia application system can provide closely related advertisement and information service with broadcasting content, novel game application, completely newly
Viewing experience etc., while will thus bring to the interference of former media program be reduced to spectators be easy to receiving degree.
The system and method analyzed multimedia program content are simultaneously not belonging to present disclosure, whether artificial hand
The dynamic or computer automatic analysis method based on artificial intelligence is used equally in the present invention, moreover, above-mentioned analytic process both may be used
It is carried out, can also be carried out before broadcasting with being synchronized in media play.To real-time or non real-time more matchmakers from various program sources
Body segment mesh is analyzed, and therefrom extracts sound, the video content attribute at a certain frame/moment or a certain group/period, including but not
It is limited to the generations such as its scene, plot, personage, article, behavior and time/location information and can be inserted into the time of advertisement, position letter
The deposit such as breath and content, the form of expression of pluggable advertisement " played data library " is broadcast for subsequently included in the present invention
It is used in place system.
Specifically, the present invention provides a kind of completely new multimedia advertising inserting method, i.e. by before broadcasting or
The content of former program is analyzed in broadcasting, is inserted into and played matchmaker in playing process according to analysis result and broadcast request
Hold the multimedia advertising that related, style and the form of expression blend in vivo.Content analyzing process can offline be carried out before broadcasting
And analysis result is stored in database for being used when media play, it can also carry out analyzing simultaneously basis in real time in media play process
Analysis result is classified, and content insertion is carried out after being matched with specific content, is superimposed or covering.
A certain content in multimedia programming is matched with other specified contents.The multimedia section that the present invention will analyze
In the sound of mesh a certain frame/moment or a certain group/period, video content attribute and database or on internet in existing program
Hold information to be matched, so that it is determined that there is the special object of related information with the audio-visual picture of actual program, in playing process
It is synthesized with current media by insertion, covering or superposition.
After being inserted into advertising media, how to ensure to the maximum extent former media picture and sound accompaniment can transition naturally, being unlikely to
It is that the present invention needs the major issue solved to generate apparent interruption or jump and the asynchronous of audio and video.In the present invention
It is treated differently respectively with sound accompaniment also directed to former media before and after insertion advertising media and the picture for being inserted into content, with maximum
Ensure to limit that the ad content for being inserted into, being superimposed or covering and sound being played on, video hold and/or highly melt in form inside
It closes, avoids generating excessive destruction to former media content, the form of expression and plot or interference causes the dislike of spectators.
Description of the drawings
Attached drawing referenced in this specification is served only for the exemplary embodiments of the example present invention, it should not be assumed that is to this hair
The limitation of bright range.
Fig. 1 is shown in the present invention to one based on scene or the video/picture media advertisement broadcasting method of special object
The operation chart of a embodiment.
Fig. 2 shows implement to one based on scene or the audio frequency media advertisement broadcasting method of special object in the present invention
The operation chart of example.
Specific implementation mode
In following discussion, a large amount of concrete details are provided to help to thoroughly understand the present invention.It will be apparent, however, that for ability
For field technique personnel, even if without these details, the understanding of the present invention is had no effect on.And it should be appreciated that making
With following any concrete term just for the sake of facilitating description, therefore, the present invention should not necessarily be limited to be only used in such art
In any specific application that language is identified and/or implied.Such as it is not limited to advertisement broadcast.
Fig. 1 is shown according to the present invention to the video/picture media advertisement broadcasting method based on scene or special object
The operation chart of one embodiment.First, to from source of media media carry out content analysis, therefrom extract a certain frame/
The sound of moment or a certain group/period, video content attribute, including but not limited to its scene, plot, personage, article, behavior etc.
It generates and can be inserted into the deposit such as the time of advertisement, the content of location information and pluggable advertisement, form of expression " played data library ",
For using (step 101) in follow-up play.This process both can in advance be carried out before broadcasting, synchronous with playing process can also be carried out.
When the media from source of media enter (step 102) when media player plays out, first being obtained from " played data library " should
It can be inserted into (the steps 103) such as the relevant information, including position, duration t, scene of advertisement in video.It plays and reaches ad-insertion points
Normal play media (step 104) before is then respectively processed (step after reaching ad-insertion points to the audio and video in media
It is rapid 105) to be suspended or cached (step 106) to video, and isolate audio (step 107).It is obtained simultaneously according to step 103
The relevant information of the pluggable advertisement taken obtains corresponding advertisement video/picture from advertisement source.For video ads, directly with step
Rapid 108 it is separated go out the former media audio content that plays out, that is, play together be former media audio+advertisement video
(step 109).For display advertising, in order to obtain better result of broadcast, stunt processing such as Ken Burns should be first carried out to it
(step 110) makes it appear more like video, then again with step 108 it is separated go out former media audio together with play out,
That is, audio+advertising pictures (step 109) that the content played is former media.When advertisement is played to preset duration, by advertisement
Close (step 111), and the video that step 106 is suspended or cached played out together with former media audio (step 112 and
113)。
(step 106) is suspended to former media video when because being inserted into advertisement in media play process, can be caused
Audio and video it is asynchronous, that is, video has the delay of duration t, influences subsequently to watch.In order to eliminate this influence, and avoid audio
Phenomena such as interruption or video frame-skipping, the present invention carries out the resynchronization process of audio and video in the following way：Find the former media of recovery
Nearest audio gaps after broadcasting, as voice interruption at or the pause of music at (step 114), by audio pause (mute)
(step 115), and continue to play video (step 116), restore audio and video until reaching after duration t (steps 117) are inserted into advertisement
It is normal to broadcast (step 118).
Fig. 2 shows according to the present invention to a reality based on scene or the audio frequency media advertisement broadcasting method of special object
Apply the operation chart of example.First, to from source of media media carry out content analysis, therefrom extract a certain frame/moment or
Sound, the video content attribute of a certain group/period, including but not limited to its scene, plot, personage, article, behavior are with timely
Between/deposit such as location information " played data library ", for using (step 201) in follow-up play.This process both can before broadcasting thing
It first carries out, synchronous with playing process can also carry out.When the media from source of media enter (step when media player plays out
202) relevant information, including position, duration t, scene etc. that can be inserted into advertisement in the video, are first obtained from " played data library "
(step 203).Normal play media (step 204) before reaching ad-insertion points is played, it is then right after reaching ad-insertion points
Audio and video in media are respectively processed (step 205), while the relevant information of the pluggable advertisement obtained according to step 203
Corresponding advertisement audio (step 206) is obtained from advertisement source.For avoid broadcasting audio such as voice, music by suddenly in
It is disconnected, so that the audio of insertion is more inserted into advertisement audio (step at the gap i.e. pause of audio of audio naturally, needing to find
207).It finds the audio mute (step 208) of former media after audio gaps and audio will be isolated from former media delay
(step 209) is deposited, video broadcasts (step 210,211) together with the advertisement audio acquired in step 206.When being played to insertion point
When terminating, that is, reaching insertion duration t, advertisement audio (step 212) is closed, starts to play media video and the audio of caching
(step 213).
Because having carried out mute and caching (step 208, to former media audio when being inserted into advertisement in media play process
209) the asynchronous of audio and video, can be caused, that is, audio has the delay of duration t, influences subsequently to watch.In order to eliminate this shadow
Phenomena such as ringing, and avoiding audio disruption or video frame-skipping, the present invention carries out the resynchronization process of audio and video in the following way：It looks for
To restoring audio gaps nearest after former media play, as voice interruption at or the pause of music at (step 214), by audio
It is mute and proceed to soon audio gaps terminate or duration t the two in smaller value (step 215) it is fast to calculate t=t- if t values are larger
It is normal to restore audio and video into duration (step 216), and after repeating step 213 to 215 until being equal to insertion duration F.F. total time
Broadcast (step 217).
Claims (8)
1. a kind of multimedia advertising broadcasting method based on scene or special object, that is, before media play or in playing process
The content of program is analyzed, was being played according to " object ", " scene ", " behavior " etc. and the broadcast request that analyze
The method that the ad content blended in content and style with current media is inserted into journey.Wherein described " object " refers to media
User's any part of concern or combinations thereof in program, such as personage, vehicle, the dress ornament etc. of garden or personage, " scene " refers to
The plot that the environment or atmosphere that media are showed, such as seashore, meeting, wedding etc. or media are showed, on " behavior " refer to
The action for stating " object ", if automobile moves, people lifts wrist and sees table etc..
2. method according to claim 1, the media program for treating broadcast before play-out or in broadcasting carries out content analysis, from
In extract sound, the video content attribute at a certain frame/moment or a certain group/period, including but not limited to its scene, plot,
The generations such as personage, article, behavior can be inserted into the time of advertisement, the content of location information and pluggable advertisement, form of expression etc.
It is stored in " played data library ", for being used in follow-up play.
3. method according to claim 1, the method for being inserted into video ads in real time when playing, including：
Advertisement, which is obtained, in the database generated by claim 2 the method is inserted into information,
Playing process is monitored in media play process, it, will be in video contained by media when being played to ad-insertion points
Appearance is suspended or is cached, and obtains corresponding video advertisement from advertisement source and played simultaneously with former audio content.
4. method according to claim 1, the method for real-time insert pictures advertisement when playing, including：
Advertisement, which is obtained, in the database generated by claim 2 the method is inserted into information,
Playing process is monitored in media play process, it, will be in video contained by media when being played to ad-insertion points
Appearance is suspended or is cached, and obtains corresponding display advertising from advertisement source,
Picture by the processing of Ken Burns stunts is played simultaneously with former audio content.
5. method according to claim 1 synchronizes audio and video after completing video/picture advertisement and being inserted into the side of processing
Method, including：
When advertisement is played to preset duration, advertisement is closed,
The video for suspending in claim 3 the method or caching is played out together with former media audio,
Find audio gaps nearest after restoring former media play, as voice interruption at or the pause of music at,
By audio pause (mute), and continue to play video, normally be broadcast until reaching recovery audio and video after duration is inserted into advertisement
Go out.
6. method according to claim 1, the method for being inserted into audio advertisement in real time when playing, including：
Advertisement, which is obtained, in the database generated by claim 2 the method is inserted into information,
Playing process is monitored in media play process, when being played to ad-insertion points, is searched between nearest audio
At the pause of gap, that is, audio, audio content contained by media is suspended or cached, and respective audio advertisement is obtained from advertisement source
It is played simultaneously with original video content.
7. method according to claim 1, the method for synchronizing processing to audio and video after completing audio advertisement and being inserted into, packet
It includes：
When advertisement is played to preset duration, advertisement is closed,
The audio suspended in claim 3 the method or cached is played out together with former media video,
Find audio gaps nearest after restoring former media play, as voice interruption at or the pause of music at,
Proceed to audio mute and soon audio gaps terminate or advertisement be inserted into duration the two in smaller value, when being inserted into such as advertisement
Long value is larger, calculates, and restores audio and video after repeating this step until being equal to insertion duration F.F. total time and normally broadcasts.
8. according to claim 6 and/or claim 7 the method, searching the process of audio gaps can broadcast in media program
Carried out before going out or in broadcasting and by result when being prestored into database before being inserted into advertisement for being inserted into advertisement/rear directly use.
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| CN201710009362.0A CN108282684A (en) | 2017-01-06 | 2017-01-06 | A kind of multimedia advertising broadcasting method based on scene or special object |
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