CN108230163B - Insurance product popularization method, device, equipment and computer readable storage medium - Google Patents
Insurance product popularization method, device, equipment and computer readable storage medium Download PDFInfo
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- CN108230163B CN108230163B CN201810003551.1A CN201810003551A CN108230163B CN 108230163 B CN108230163 B CN 108230163B CN 201810003551 A CN201810003551 A CN 201810003551A CN 108230163 B CN108230163 B CN 108230163B
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Abstract
The invention discloses a method for popularizing an insurance product, which comprises the following steps: when an insurance red envelope purchase instruction sent by a first client side is received, generating an insurance order and returning a payment link to the first client side; when the insurance order finishes payment, acquiring an insurance invitation page and an invitation link, and generating corresponding red packet donation information according to the invitation link; returning the red packet presentation information to the first client for sharing by the first client; and when detecting that the second client accesses the insurance invitation page through the invitation link in the red packet presentation information, acquiring the information of the applicant, and generating the insurance policy according to the information of the applicant and the insurance order. The invention also discloses an insurance product promotion device, equipment and a computer readable storage medium. The invention combines insurance and the red envelope, which is beneficial to attracting the attention of network users, thereby ensuring that the insurance product can be more smoothly popularized.
Description
Technical Field
The present invention relates to the field of insurance, and in particular, to a method, an apparatus, a device, and a computer-readable storage medium for promoting an insurance product.
Background
The traditional insurance exhibition and product promotion method introduces insurance products and develops business activities to people in a mode of distributing leaflets by insurance businessmen and setting insurance product publicity points for product publicity. With the rapid development of networks and mobile terminals, many insurance operators begin to use social software and social platforms to perform insurance exhibition and promotion activities, such as sharing insurance product information through social pages such as WeChat friend circles and the like, displaying insurance products on personal homepages such as my micro shops and the like. However, due to the complexity of network information, in practice, the insurance product information often cannot draw the attention and interest of customers, the customers cannot spend time clicking and reading the insurance product information, and even the customers may feel dislike when the sharing amount is too much each day, which affects the normal exhibition activities and the popularization and sale of products.
Disclosure of Invention
The invention mainly aims to provide an insurance product popularization method, device, equipment and a computer readable storage medium, and aims to solve the technical problems of single insurance product popularization mode and low popularization efficiency.
In order to achieve the above object, the present invention provides an insurance product promotion method, including the steps of:
when receiving an insurance red packet purchasing instruction sent by a first client, generating a corresponding insurance order according to the insurance red packet purchasing instruction, and returning a payment link to the first client;
when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding red packet donation information according to the offer link;
returning the red envelope presentation information to the first client side so that the first client side can share the red envelope presentation information to a second client side;
and when detecting that a second client accesses the insurance invitation page through an invitation link in the red packet giving information, acquiring information of the insurant recorded in the insurance invitation page by the second client, and generating an insurance policy according to the information of the insurant and an insurance order.
Optionally, the step of acquiring an insurance offer page and a corresponding offer link according to the insurance order when it is detected that the first client completes payment of the insurance order through the payment link includes:
when the first client is detected to finish the payment of the insurance order through the payment link, acquiring a corresponding page template according to product type information included in the insurance order, wherein the page template comprises a page component;
configuring the attribute of the page component according to the insurance scheme information included in the insurance order;
and updating the page template according to the configured page component, obtaining an insurance invitation page, and generating an invitation link corresponding to the insurance invitation page.
Optionally, when it is detected that the first client completes payment of the insurance order through the payment link, the step of obtaining an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding bonus package giving information according to the offer link includes:
when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance invitation page and a corresponding invitation link according to the insurance order, and generating an insurance public key and an insurance private key corresponding to the insurance order;
generating corresponding red packet giving information according to the invitation link and the insurance public key;
the step of obtaining information of the insurant input by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red packet donation information, and generating the insurance policy according to the information of the insurant and the insurance order comprises the following steps:
when detecting that a second client accesses the insurance invitation page through an invitation link in the red package donation information, acquiring policyholder information input by the second client on the insurance invitation page, wherein the policyholder information is encrypted by the insurance public key;
and decrypting the applicant information through the application private key, and generating an insurance policy according to the decrypted applicant information and an insurance order.
Optionally, after the step of returning the bonus package presentation information to the first client to allow the first client to share the bonus package presentation information to the second client, the method further includes:
when an order splitting request sent by the first client is received, carrying out quota splitting on the insurance order according to the order splitting request, obtaining a plurality of sub-orders, and respectively generating sub-offer pages and sub-offer links corresponding to the sub-orders;
and generating corresponding sub-red packet presentation information according to the sub-offer link, and returning the sub-red packet presentation information to the first client side for sharing by the first client side.
Optionally, after the step of obtaining information of the insurance applicant entered by the second client on the insurance offer page and generating an insurance policy according to the information of the insurance applicant and an insurance order when it is detected that the second client accesses the insurance offer page through an offer link in the red package giving information, the method further includes:
and acquiring the product type label of the insurance policy, searching for the similar insurance product information according to the product type label, and pushing the similar insurance product information to the second client.
Optionally, the step of, when it is detected that the second client accesses the insurance invitation page through the invitation link in the red package giving information, acquiring information of the insurant entered by the second client on the insurance invitation page, and generating the insurance policy according to the information of the insurant and the insurance order includes:
when a second client is detected to access the insurance invitation page through an invitation link in the red package giving information, acquiring information of the insurant recorded in the insurance invitation page by the second client, and performing underwriting according to the information of the insurant and an insurance order;
and when the underwriting passes, generating an insurance policy according to the applicant information and the insurance order.
Optionally, after the step of acquiring the insurance information entered by the second client on the insurance offer page and generating the insurance policy according to the insurance information and the insurance order when it is detected that the second client accesses the insurance offer page through the insurance red envelope, the method further includes:
and returning a corresponding red packet use prompt to the first client.
In addition, in order to achieve the above object, the present invention also provides an insurance product promotion apparatus, including:
the order generation module is used for generating a corresponding insurance order according to an insurance red packet purchase instruction sent by a first client side when the insurance red packet purchase instruction is received, and returning a payment link to the first client side;
the payment completion module is used for acquiring an insurance offer page and a corresponding offer link according to the insurance order and generating corresponding red envelope donation information according to the offer link when the first client is detected to complete the payment of the insurance order through the payment link;
the information returning module is used for returning the red envelope presentation information to the first client so that the first client can share the red envelope presentation information to a second client;
the insurance policy generation module is used for acquiring the information of the insurant recorded by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red packet presentation information, and generating the insurance policy according to the information of the insurant and the insurance order
In addition, to achieve the above object, the present invention further provides an insurance product promotion device, which is characterized in that the insurance product promotion device includes a processor, a memory, and an insurance product promotion program stored on the memory and executable by the processor, wherein when the insurance product promotion program is executed by the processor, the steps of the insurance product promotion method as described above are implemented.
In addition, to achieve the above object, the present invention further provides a computer-readable storage medium, wherein the computer-readable storage medium stores thereon an insurance product promotion program, and when the insurance product promotion program is executed by a processor, the steps of the insurance product promotion method as described above are implemented.
When receiving an insurance red packet purchasing instruction sent by a first client, generating a corresponding insurance order according to the insurance red packet purchasing instruction, and returning a payment link to the first client; when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding red packet donation information according to the offer link; returning the red envelope presentation information to the first client side so that the first client side can share the red envelope presentation information to a second client side; and when detecting that a second client accesses the insurance invitation page through an invitation link in the red packet giving information, acquiring information of the insurant recorded in the insurance invitation page by the second client, and generating an insurance policy according to the information of the insurant and an insurance order. Through the mode, the invention combines insurance and the red packet, develops the network red packet, packages the insurance products in the red packet presentation mode, is favorable for attracting the attention of network users, and enables the users to get fun in the process of knowing the insurance products through the insurance product presentation mode, thereby enabling the insurance products to be popularized more smoothly, being favorable for attracting and exploring potential customers, and being convenient for the development of insurance business.
Drawings
Fig. 1 is a schematic diagram of a hardware structure of an insurance product promotion device according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart illustrating a method for promoting an insurance product according to a first embodiment of the present invention;
FIG. 3 is a diagram of red envelope gifting information according to the embodiment shown in FIG. 2;
FIG. 4 is a schematic diagram of an insurance offer page relating to the embodiment shown in FIG. 2;
FIG. 5 is a schematic flow chart illustrating a method for promoting an insurance product according to a second embodiment of the present invention;
FIG. 6 is a schematic flow chart illustrating a method for promoting an insurance product according to a third embodiment of the present invention;
fig. 7 is a functional block diagram of the insurance product promotion device according to the first embodiment of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The insurance product popularization method related by the embodiment of the invention is mainly applied to insurance product popularization equipment. Referring to fig. 1, fig. 1 is a schematic diagram of a hardware structure of an insurance product promotion device according to an embodiment of the present invention. In the embodiment of the present invention, the insurance product promotion device may include a processor 1001 (e.g., a CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. The communication bus 1002 is used for realizing connection communication among the components; the user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard); the network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface); the memory 1005 may be a high-speed RAM memory, or may be a non-volatile memory (e.g., a magnetic disk memory), and optionally, the memory 1005 may be a storage device independent of the processor 1001.
Those skilled in the art will appreciate that the hardware configuration shown in figure 1 does not constitute a limitation of the insurance product promotion device, and may include more or fewer components than those shown, or some components in combination, or a different arrangement of components.
With continued reference to fig. 1, the memory 1005 of fig. 1, which is one type of computer-readable storage medium, may include an operating system, a network communication module, and an insurance product promotion program.
In fig. 1, the network communication module is mainly used for connecting the client and performing data communication with the client; and the processor 1001 may call the insurance product promotion program stored in the memory 1005 and perform the operations in the respective embodiments of the insurance product promotion method of the present invention.
The embodiment of the invention provides a method for popularizing an insurance product.
Referring to fig. 2, fig. 2 is a schematic flow chart of a first embodiment of the insurance product promotion method of the invention.
In this embodiment, the insurance product promotion method includes the following steps:
step S10, when receiving an insurance red packet purchasing instruction sent by a first client, generating a corresponding insurance order according to the insurance red packet purchasing instruction, and returning a payment link to the first client;
with the rapid development of networks and mobile terminals, many insurance operators begin to use social software and social platforms to perform insurance exhibition and promotion activities, such as sharing insurance product information through social pages such as WeChat friend circles and the like, and displaying insurance products on personal homepages. However, due to the complexity of network information, in practice, the insurance product information often cannot draw the attention and interest of customers, the customers cannot spend time clicking and reading the insurance product information, and even the customers may feel dislike when the sharing amount is too much each day, which affects the normal exhibition activities and the popularization and sale of products. Based on the above problems, the embodiment provides an insurance product popularization method to solve the problems of single insurance product popularization mode and low popularization efficiency.
The insurance product promotion method in this embodiment is applied to insurance product promotion equipment, which may be equipment with display and processing functions such as a PC, a server, a portable computer, a mobile terminal (e.g., a mobile phone, a tablet computer), and the like. In this embodiment, a server is taken as an example for description. In this embodiment, when an insurance clerk wants to promote an insurance product through a social application, the insurance product mall may be opened through a mall entry (such as a wechat public number or an applet) or an insurance app of the social application of the mobile phone (or other mobile terminals, a PC, or the like), an insurance product browsing instruction is triggered, and the mobile phone sends the insurance product browsing instruction to the server. And when receiving the insurance product browsing instruction, the server returns corresponding insurance product information to the mobile phone. When receiving the insurance product information, the mobile phone displays the insurance product information in a list mode; the service staff can select a proper insurance product according to the actual situation and select an insurance red envelope purchase option, so that an insurance red envelope purchase instruction is triggered; the mobile phone sends the insurance red envelope purchase instruction to the server. When receiving the insurance red packet purchase instruction, the server produces a corresponding insurance order according to the insurance products (namely the insurance products selected by the business staff) in the insurance red packet purchase instruction, wherein the insurance order comprises purchaser information, insurance application scheme information, order generation time and the like, and is marked as an unpaid state. It is worth noting that at this point in time, information about the applicant (or application target) in the insurance order is empty, and the clerk is only the purchaser and not the applicant. When the insurance order is generated, the server also inquires corresponding product price information according to the product type related to the insurance order and calculates the receivable charge of the insurance order according to the product price information; and when the calculation is completed, the server generates a corresponding payment link according to the charge to be received and associates the payment link with the insurance order. When the association is completed, the server returns the payment link to the mobile phone, and certainly, the server can also return prompt information generated by the related insurance order to the mobile phone together for the business staff to check.
Step S20, when it is detected that the first client finishes the payment of the insurance order through the payment link, acquiring an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding red envelope donation information according to the offer link;
in this embodiment, when receiving the payment link returned by the server, the mobile phone displays the payment link to prompt the service staff to pay. The operator can click the payment link on the mobile phone to carry out a related payment interface; the payment interface displays information of insurance products, receivable fees and the like related to the payment, and displays different types of payment options for the selection of the business staff (including third party payment platforms such as bank card payment, payment treasures or WeChat and the like), and the business staff can select a proper mode to pay. When the operator selects a bank card for payment, the mobile phone sends a related payment instruction (transfer instruction) to the bank system, and the bank system pays to a corresponding mall account according to the payment instruction; when the payment is completed, the bank system sends payment completion information to the server, wherein the payment completion information comprises the information of the insurance order (such as an insurance order ID) for payment, the payment cost and the electronic signature of the bank system (for proving the identity of the sender of the payment completion information); and when the server receives the payment completion information, the payment completion of the insurance order can be determined according to the payment completion information. When the operator selects the third party payment platform for payment, the payment detection is similar to the detection of the bank card payment. When detecting that the business member completes payment, the server changes the state of the insurance order into the paid state; at this point the insurance order has not yet been validated because it still lacks the necessary applicant information. The server generates an insurance invitation page and an invitation link corresponding to the insurance invitation page according to the insurance order with the payment completed, and generates corresponding red package donation information according to the invitation link, wherein the red package donation information comprises the invitation link.
Furthermore, the insurance invitation page is mainly used for displaying the content of the insurance product to the product promotion object and providing an information entry area for facilitating the entry of relevant information of the applicant into the product promotion object which is intentionally invested. In order to improve the development efficiency of the insurance invitation page, the content typesetting and style of the insurance invitation page can be made into a template form, and the individual content in the insurance invitation page can be configured according to different insurance orders. Specifically, a preset invitation page template is stored in the server, and the page template comprises a product introduction module, a specific rule module and an information entry module. The product introduction module is used for placing brief introduction (such as product name, insurance period, insurance amount, guarantee range and the like) of insurance products, the specific rule module is used for introducing specific product schemes and insurance rules of the insurance products, and the information entry module is used for providing an information entry area. Of course, other modules may be included in the page template in addition to the above modules. Each module in this embodiment includes a corresponding page component, and the attribute of each page component may be set to null (or a default value) in an initial state, and after the attribute of the page components is set, the page template may be made into a corresponding offer page. In this embodiment, when the server detects that the payment of the insurance order is completed, the server acquires a corresponding page template according to the product type in the order, and then fills and configures the attributes in the page component according to the insurance application scheme information included in the insurance order; it is worth mentioning that, for the specific rule module, because the specific rule module includes the introduction of the specific product scheme and the application rule of the product, the content is more, and for the convenience of display, the specific rule module can be arranged on the sub-associated page of the product introduction module; in other words, only the contents of the product introduction module and the information entry module are displayed in the main page of the page template, and when a certain option of the product introduction module is clicked, a sub-page of the page template is displayed, wherein the sub-page includes the contents of a specific product scheme. When the attribute configuration of the page component is completed, the server can obtain the corresponding insurance invitation page according to the page template, and simultaneously generate an invitation link corresponding to the insurance invitation page.
Step S30, returning the red envelope donation information to the first client, so that the first client shares the red envelope donation information with a second client;
in this embodiment, when the server obtains the insurance offer page, the offer link, and the red package presentation information, the server returns the red package presentation information to the mobile phone of the salesman. When seeing the red envelope presentation information on the mobile phone, the salesperson can select the corresponding sharing option and share the red envelope presentation information to the related contact through the social application so as to promote the insurance product to the contact. When the mobile phone receives a sharing instruction triggered by a user, the red envelope presentation information is forwarded to the social application account of the corresponding sharing object according to the corresponding sharing object in the sharing instruction, and the sharing object can see the red envelope presentation information on the mobile phone (certainly, the sharing object can also be a terminal such as a PC), as shown in fig. 3 specifically. Certainly, the salesman may also use other sharing modes, such as personal homepage sharing (circle of friends), short message sharing, two-dimensional code sharing (the two-dimensional code can also be regarded as one of links, the function of the two-dimensional code is similar to that of a common web link, and when the terminal scans, the terminal can automatically jump to a corresponding offer page), and the like.
Further, in this embodiment, according to the needs of product promotion, the salesman may also split one insurance order into a plurality of sub-orders and share the insurance order with a plurality of objects (i.e., split one insurance red envelope into a plurality of sub-red envelopes). Specifically, the salesman can select a related order splitting option through a mobile phone to trigger an order splitting instruction; and the mobile phone sends an order splitting request to the server according to the order splitting instruction. When the server receives the order splitting request, carrying out quota splitting on the original insurance order according to the request, thereby obtaining a plurality of sub-orders; the splitting mode can be that the split is averagely carried out according to the number of the shares, so that a plurality of sub orders with the same quota are obtained, or the quota value of each sub order can be defined by an operator. Certainly, when the splitting of the original order is completed, the server generates a corresponding sub-offer page and a sub-offer link according to the newly obtained sub-order, generates corresponding sub-red package presentation information according to the sub-offer link, and returns the sub-red package presentation information to the first client. It should be noted that, for the sub-offer page, only the value of the premium is changed compared with the offer page of the original order, so that when the offer page is generated, the change can be made on the basis of the offer page of the original order, and only the related component attributes are changed, thereby improving the efficiency of page generation.
Step S40, when detecting that the second client accesses the insurance invitation page through the invitation link in the red package donation information, acquiring the information of the insurant recorded in the insurance invitation page by the second client, and generating the insurance policy according to the information of the insurant and the insurance order.
In this embodiment, when the sharing object views the red envelope donation information, if the sharing object considers that the red envelope donation information is interested, the sharing object can click the red envelope donation information in the mobile phone; because the red package giving information includes the offer link, when detecting that the red package giving information is clicked to open, the mobile phone of the sharing object accesses the corresponding insurance offer page according to the offer link and displays the insurance offer page, and the sharing user can see the insurance order content corresponding to the red package giving information in the offer page, as shown in fig. 4 (of course, the offer pages of different insurance products may have different contents). At this time, if the sharing object wants to use the insurance order, the sharing object can enter own information of the applicant in the invitation page. And when the sharing object is detected to be input by the mobile phone, the information of the applicant is sent to the server. When the server receives the information of the applicant, the server considers that the user corresponding to the information of the applicant has the intention of offering insurance, and responds to the insurance invitation. At this time, the server fills the insurance order according to the information of the policemen; when the filling is completed, the information of the applicant required for the policy to be effective is obtained, and thus a complete insurance policy is generated. In the process, the product purchase cost of the insurance policy is paid by the salesperson, so that the sharing object does not need to pay, and the insurance can be obtained only by inputting necessary information of the applicant into the invitation page. Certainly, for the red envelope donation information, the sharing object can also forward the donated insurance product to other contacts without using the donated insurance product, so as to realize secondary red envelope sharing.
Further, in this embodiment, when acquiring the information of the applicant of the sharing user, the server first performs an underwriting according to the information of the applicant and the insurance order, so as to confirm that the sharing user has the qualification for applying insurance. Specifically, the server acquires the related underwriting rule according to the type of the insurance order, and then verifies the information of the applicant according to the underwriting rule. And when the insurance passes the verification, the server generates an insurance policy according to the insurance application information and the insurance order. Certainly, in order to ensure the accuracy of the underwriting, the server may perform the underwriting once in this embodiment; when the first check and protection pass, the information of the applicant and the insurance order are sent to the check and protection terminal of the related check and protection personnel to carry out manual second check and protection; and the server generates an insurance policy according to the applicant information and the insurance order when receiving the passing information sent by the underwriting personnel through the underwriting terminal. If the sharing object and the mobile phone of the salesman do not pass the verification, the server returns relevant verification failing information to the sharing object and the mobile phone of the salesman to prompt the sharing object and the mobile phone of the salesman.
Further, when generating an insurance order, the server returns corresponding order output information to the mobile phone of the sharing user, wherein the order output information comprises information such as a product name, the effective time of the insurance policy, the effective period, the insurance range and the like. Meanwhile, the server also returns a corresponding red envelope use prompt to the mobile phone of the operator to prompt the operator that the insurance red envelope is used and the insurance order purchased by the promotion product is effective; wherein the red envelope use prompt may further include the order validation time, the applicant name of the insurance order, and the like.
It should be noted that the insurance red envelope in this embodiment is purchased and given by a salesperson, and in specific implementation, the insurance red envelope may also be purchased by a consumer and then shared, so that the circulation mode of the insurance product is expanded, which is beneficial to popularization of the insurance product.
In the embodiment, when an insurance red packet purchasing instruction sent by a first client is received, a corresponding insurance order is generated according to the insurance red packet purchasing instruction, and a payment link is returned to the first client; when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding red packet donation information according to the offer link; returning the red envelope presentation information to the first client side so that the first client side can share the red envelope presentation information to a second client side; and when detecting that a second client accesses the insurance invitation page through an invitation link in the red packet giving information, acquiring information of the insurant recorded in the insurance invitation page by the second client, and generating an insurance policy according to the information of the insurant and an insurance order. Through the mode, this embodiment will combine together insurance and red envelope, develop the network red envelope, pack insurance product with the mode that the red envelope is presented, be favorable to attracting network user's attention to let the user obtain the enjoyment at the in-process of understanding insurance product through the mode of presenting insurance product, thereby make insurance product can obtain promoting more smoothly, be favorable to attracting and excavating potential customer, make things convenient for the development of insurance business.
Referring to fig. 5, fig. 5 is a flowchart illustrating a method for promoting an insurance product according to a second embodiment of the present invention.
Based on the embodiment described in fig. 2, in this embodiment, step S20 includes:
step S21, when it is detected that the first client finishes the payment of the insurance order through the payment link, acquiring an insurance invitation page and a corresponding invitation link according to the insurance order, and generating an insurance public key and an insurance private key corresponding to the insurance order;
step S22, generating corresponding red envelope donation information according to the invitation link and the insurance public key;
in this embodiment, for the insurance invitation page, the information of the applicant to be entered may relate to privacy information, and the information of the applicant may be encrypted and transmitted in order to ensure the security of the information of the applicant in the transmission process. Specifically, when the server detects that the insurance order completes payment, an insurance offer page and a corresponding offer link are generated according to the insurance order, and a pair of public and private key pairs is generated, wherein the public key is used for encrypting the information of the insurant, and the private key is used for decrypting. For the generation of the public-private key pair, this may be:
(1) firstly, selecting a pair of different prime numbers p, q which are large enough;
(2) calculating n, n ═ pq;
(3) calculating f (n) ═ p-1 (q-1), f (n) keeping p and q secret at the same time;
(4) finding a number e which is relatively prime to f (n), and 1< e < f (n);
(5) d is calculated such that d ≡ e-1mod f (n), where "≡" denotes a congruence sign, i.e. in the formula, the left side of the symbol is necessarily congruence with the right side of the symbol, i.e. the two side modulo operations result is the same;
(6) public key KU ═ e, n, and private key KR ═ d, n.
After the public key KU and the private key KR are generated in the above way, a plaintext is firstly converted into an integer M from 0 to n-1 during encryption; if the plaintext is longer, the data can be divided into appropriate groups and then exchanged. Assuming that the encrypted ciphertext is C, the encryption process is C ═ Memodn; the decryption process is M ═ Cdmodn。
It should be noted that, in the implementation, the length (modular length) of the public key and the private key often needs to be more than 1024 bits (e.g. 2048 bits, 4096 bits) to ensure security.
And when the insurance invitation page, the invitation link and the public and private key pair are obtained, the server generates corresponding red package presentation information according to the invitation link and the public key, and then sends the red package presentation information to the mobile phone of the operator. Therefore, when the insurance red envelope sharing object of the salesperson uses the insurance red envelope, enters an insurance invitation page through an invitation link in the insurance red envelope sharing object and records information of the insurant, the mobile phone of the sharing object encrypts the information of the insurant through a public key in the red envelope giving information and then sends the encrypted information of the insurant to the server.
Step S40 includes:
step S41, when detecting that the second client accesses the insurance invitation page through the invitation link in the red package donation information, acquiring the information of the insurant, which is input by the second client on the insurance invitation page, wherein the information of the insurant is encrypted by the insurant public key;
and step S42, decrypting the information of the applicant through the application private key, and generating an insurance policy according to the decrypted information of the applicant and the insurance order.
In this embodiment, when the server receives the information of the applicant sent by the mobile phone of the sharing object, the server first decrypts the information of the applicant because the information of the applicant is encrypted. Specifically, the server acquires a private key corresponding to the insurance order, decrypts the applicant information through the private key, and generates a corresponding insurance order according to the decrypted applicant information and the insurance order. In the process, the information of the applicant is encrypted and then transmitted, and the private key for decryption is kept by the server, so that even if the information of the applicant is obtained by an illegal third party in the transmission process, the information of the applicant cannot be leaked, and the privacy of the applicant is effectively protected.
Referring to fig. 6, fig. 6 is a flow chart illustrating a method for promoting an insurance product according to a third embodiment of the present invention.
Based on the foregoing embodiment shown in fig. 2, in this embodiment, after step S40, the method further includes:
step S50, obtaining the product type label of the insurance policy, searching for insurance product information of the same type according to the product type label, and pushing the insurance product information of the same type to the second client.
In this embodiment, the server will, upon receiving the information of the applicant, consider that the user corresponding to the information of the applicant has the intention to apply an insurance, and respond to the insurance offer with an invitation. At this time, the server fills the insurance order according to the information of the policemen; when the filling is finished, the information of the policyholder required by the effective policy is obtained, so that a complete insurance policy is generated; wherein, the insurance policy also comprises a product type label corresponding to the insurance product. The server, upon obtaining the insurance policy, will also establish a user representation account for the applicant based on the applicant information and add the product type label to the user representation account to indicate that the applicant is a potential user of the product type. Meanwhile, the server also queries a product information base so as to search the information of the similar insurance products according to the product type label. When the information of the similar insurance products is found, the server can push the information of the similar products to the mobile phone of the applicant, so that the application habits of the user can be analyzed according to the application behaviors of the user, and the targeted product recommendation can be carried out according to the application habits.
In addition, the embodiment of the invention also provides an insurance product popularization device.
Referring to fig. 7, fig. 7 is a functional module diagram of a first embodiment of the insurance product promotion device of the present invention.
In this embodiment, the insurance product promotion device includes:
the order generation module 10 is configured to generate a corresponding insurance order according to an insurance red packet purchase instruction sent by a first client, and return a payment link to the first client when receiving the insurance red packet purchase instruction;
a payment completion module 20, configured to, when it is detected that the first client completes payment of the insurance order through the payment link, obtain an insurance offer page and a corresponding offer link according to the insurance order, and generate corresponding red envelope giving information according to the offer link;
the information returning module 30 is configured to return the red envelope presentation information to the first client, so that the first client shares the red envelope presentation information with a second client;
and the policy generation module 40 is configured to, when it is detected that the second client accesses the insurance invitation page through the invitation link in the red envelope giving information, obtain information of the insurant, which is input by the second client on the insurance invitation page, and generate a policy according to the information of the insurant and the insurance order.
Further, the payment completion module 20 includes:
the module obtaining unit is used for obtaining a corresponding page template according to product type information included in the insurance order when the first client is detected to finish the payment of the insurance order through the payment link, wherein the page template comprises a page component;
the attribute configuration unit is used for configuring the attributes of the page components according to the insurance scheme information included in the insurance order;
and the template updating unit is used for updating the page template according to the configured page components, obtaining an insurance invitation page and generating an invitation link corresponding to the insurance invitation page.
Further, the payment completion module 20 further includes:
the key generation unit is used for acquiring an insurance invitation page and a corresponding invitation link according to the insurance order and generating an insurance public key and an insurance private key corresponding to the insurance order when the first client is detected to finish payment of the insurance order through the payment link;
the information generating unit is used for generating corresponding red packet presentation information according to the invitation link and the insurance public key;
the policy generation module 40 includes:
the information acquisition unit is used for acquiring the information of the insurant, which is input by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red package giving information, wherein the information of the insurant is encrypted by the insurance public key;
and the information decryption unit is used for decrypting the applicant information through the application private key and generating the insurance policy according to the decrypted applicant information and the insurance order.
Further, the insurance product promotion device further comprises:
the order splitting module is used for splitting the insurance order according to the order splitting request when receiving the order splitting request sent by the first client, acquiring a plurality of sub-orders and respectively generating sub-offer pages and sub-offer links corresponding to the sub-orders; and generating corresponding sub-red packet presentation information according to the sub-offer link, and returning the sub-red packet presentation information to the first client side for sharing by the first client side.
Further, the insurance product promotion device further comprises:
and the information pushing module is used for acquiring the product type label of the insurance policy, searching the similar insurance product information according to the product type label, and pushing the similar insurance product information to the second client.
Further, the policy generation module 40 further includes:
the order underwriting unit is used for acquiring the information of the insurant input by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red packet presentation information, and underwriting according to the information of the insurant and an insurance order;
and the underwriting passing unit is used for generating an insurance policy according to the applicant information and the insurance order when underwriting passes.
Further, the insurance product promotion device further comprises:
and the prompt returning module is used for returning the corresponding red packet using prompt to the first client.
Each module in the insurance product promotion device corresponds to each step in the insurance product promotion method embodiment, and the functions and implementation processes thereof are not described in detail herein.
In addition, the embodiment of the invention also provides a computer readable storage medium.
The computer readable storage medium of the present invention stores an insurance product promotion program, wherein the insurance product promotion program, when executed by a processor, implements the steps of the insurance product promotion method as described above.
The method implemented when the insurance product promotion program is executed can refer to each embodiment of the insurance product promotion method of the present invention, and details are not repeated here.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (8)
1. An insurance product promotion method, characterized by comprising the steps of:
when receiving an insurance red packet purchasing instruction sent by a first client, generating a corresponding insurance order according to the insurance red packet purchasing instruction, and returning a payment link to the first client;
when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance offer page and a corresponding offer link according to the insurance order, and generating corresponding red packet donation information according to the offer link;
returning the red envelope presentation information to the first client side so that the first client side can share the red envelope presentation information to a second client side;
when a second client is detected to access the insurance invitation page through an invitation link in the red package giving information, acquiring information of an insurant recorded on the insurance invitation page by the second client, and generating an insurance policy according to the information of the insurant and an insurance order;
wherein, when it is detected that the first client completes payment of the insurance order through the payment link, the step of obtaining an insurance offer page and a corresponding offer link according to the insurance order includes:
when the first client is detected to finish the payment of the insurance order through the payment link, acquiring a corresponding page template according to product type information included in the insurance order, wherein the page template comprises a page component;
configuring the attribute of the page component according to the insurance scheme information included in the insurance order;
updating the page template according to the configured page component, obtaining an insurance invitation page, and generating an invitation link corresponding to the insurance invitation page;
the page template comprises a product introduction module, a specific rule module and an information input module, wherein the product introduction module is used for placing brief introduction of insurance products, the specific rule module is used for introducing specific product schemes and insurance rules of the insurance products, and the information input module is used for providing an information input area;
only the contents of the product introduction module and the information entry module are displayed in the main page of the page template, and when the option of the product introduction module is clicked, a sub-page of the page template is displayed, wherein the sub-page comprises the contents of a specific product scheme;
wherein, after the step of returning the bonus package presentation information to the first client for the first client to share the bonus package presentation information to the second client, the method further comprises:
when an order splitting request sent by the first client side is received, carrying out quota splitting on the insurance order according to the order splitting request and an order splitting rule, obtaining a plurality of sub-orders, and respectively generating sub-offer pages and sub-offer links corresponding to the sub-orders;
and generating corresponding sub-red packet presentation information according to the sub-offer link, and returning the sub-red packet presentation information to the first client side for sharing by the first client side.
2. The insurance product promoting method of claim 1, wherein the step of obtaining an insurance offer page and a corresponding offer link according to the insurance order and generating corresponding bonus package presentation information according to the offer link upon detecting that the first client completes payment of the insurance order through the payment link comprises:
when the first client is detected to finish payment of the insurance order through the payment link, acquiring an insurance invitation page and a corresponding invitation link according to the insurance order, and generating an insurance public key and an insurance private key corresponding to the insurance order;
generating corresponding red packet giving information according to the invitation link and the insurance public key;
the step of obtaining information of the insurant input by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red packet donation information, and generating the insurance policy according to the information of the insurant and the insurance order comprises the following steps:
when detecting that a second client accesses the insurance invitation page through an invitation link in the red package donation information, acquiring policyholder information input by the second client on the insurance invitation page, wherein the policyholder information is encrypted by the insurance public key;
and decrypting the applicant information through the application private key, and generating an insurance policy according to the decrypted applicant information and an insurance order.
3. The insurance product promoting method according to claim 1, further comprising, after the steps of acquiring the applicant information entered by the second client on the insurance offer page and generating an insurance policy from the applicant information and an insurance order upon detecting that the second client accesses the insurance offer page through an offer link in the red envelope gifting information:
and acquiring the product type label of the insurance policy, searching for the similar insurance product information according to the product type label, and pushing the similar insurance product information to the second client.
4. The insurance product promoting method according to claim 1, wherein the step of acquiring the information of the applicant entered by the second client on the insurance offer page upon detecting that the second client accesses the insurance offer page through the offer link in the bonus information, and generating the insurance policy according to the information of the applicant and the insurance order comprises:
when a second client is detected to access the insurance invitation page through an invitation link in the red package giving information, acquiring information of the insurant recorded in the insurance invitation page by the second client, and performing underwriting according to the information of the insurant and an insurance order;
and when the underwriting passes, generating an insurance policy according to the applicant information and the insurance order.
5. The insurance product promoting method according to any one of claims 1 to 4, wherein after the step of acquiring the insurance information entered by the second client on the insurance invitation page and generating an insurance policy from the insurance information and the insurance order upon detecting that the second client accesses the insurance invitation page through the insurance red envelope, further comprising:
and returning a corresponding red packet use prompt to the first client.
6. An insurance product promotion device, comprising:
the order generation module is used for generating a corresponding insurance order according to an insurance red packet purchase instruction sent by a first client side when the insurance red packet purchase instruction is received, and returning a payment link to the first client side;
the payment completion module is used for acquiring an insurance offer page and a corresponding offer link according to the insurance order and generating corresponding red envelope donation information according to the offer link when the first client is detected to complete the payment of the insurance order through the payment link;
the information returning module is used for returning the red envelope presentation information to the first client so that the first client can share the red envelope presentation information to a second client;
the insurance policy generation module is used for acquiring the information of the insurant input by the second client on the insurance invitation page when the second client is detected to access the insurance invitation page through the invitation link in the red packet presentation information, and generating an insurance policy according to the information of the insurant and an insurance order;
the payment completion module includes:
the module obtaining unit is used for obtaining a corresponding page template according to product type information included in the insurance order when the first client is detected to finish the payment of the insurance order through the payment link, wherein the page template comprises a page component;
the attribute configuration unit is used for configuring the attributes of the page components according to the insurance scheme information included in the insurance order;
the template updating unit is used for updating the page template according to the configured page component, obtaining an insurance invitation page and generating an invitation link corresponding to the insurance invitation page;
the page template comprises a product introduction module, a specific rule module and an information input module, wherein the product introduction module is used for placing brief introduction of insurance products, the specific rule module is used for introducing specific product schemes and insurance application rules of the insurance products, and the information input module is used for providing an information input area;
only the contents of the product introduction module and the information entry module are displayed in the main page of the page template, and when the option of the product introduction module is clicked, a sub-page of the page template is displayed, wherein the sub-page comprises the contents of a specific product scheme;
the insurance product promotion device further comprises: when an order splitting request sent by the first client side is received, carrying out quota splitting on the insurance order according to the order splitting request and an order splitting rule, obtaining a plurality of sub-orders, and respectively generating sub-offer pages and sub-offer links corresponding to the sub-orders; and generating corresponding sub-red packet presentation information according to the sub-offer link, and returning the sub-red packet presentation information to the first client side for sharing by the first client side.
7. An insurance product promotion device comprising a processor, a memory, and an insurance product promotion program stored on the memory and executable by the processor, wherein the insurance product promotion program, when executed by the processor, implements the steps of the insurance product promotion method of any one of claims 1 to 5.
8. A computer-readable storage medium having an insurance product promotion program stored thereon, wherein the insurance product promotion program, when executed by a processor, implements the steps of the insurance product promotion method according to any one of claims 1 to 5.
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| CN111242791B (en) * | 2020-01-07 | 2022-08-26 | 蚂蚁胜信(上海)信息技术有限公司 | Item recommendation method and device |
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