CN108093289A - A kind of promotion message bypassing method and device - Google Patents
A kind of promotion message bypassing method and device Download PDFInfo
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- CN108093289A CN108093289A CN201611036417.9A CN201611036417A CN108093289A CN 108093289 A CN108093289 A CN 108093289A CN 201611036417 A CN201611036417 A CN 201611036417A CN 108093289 A CN108093289 A CN 108093289A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
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- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
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- Business, Economics & Management (AREA)
- Marketing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
This application provides a kind of promotion message bypassing method, including：Detect currently playing the first direct broadcast band play promotion message and receive user from the first direct broadcast band switch to the instruction of the second direct broadcast band when, direct broadcast band is switched into the second direct broadcast band from the first direct broadcast band, and monitors the playing progress rate of the promotion message played on first direct broadcast band；And at the end of detecting that the promotion message played on the first direct broadcast band plays, perform pre-set promotion message and play and terminate post processing.Present invention also provides the devices for performing the above method.
Description
Technical field
This application involves information technology (IT) field more particularly to promotion message bypassing methods and device.
Background technology
With the development of the social economy, information popularization industry is grown rapidly.Information popularization form is also varied：Internet
Information popularization, TV information popularization, the popularization of newspaper information popularization, broadcast message and outdoor information popularization etc..Information popularization
It is that the important means of communication information or enterprise dominate the market, promote the sale of products, carry between commodity producers, operator and consumer
For the important form of labor service, its main purpose is to expand economic benefit.Promotion message content supplier Dependency Specification promotes existence,
Then it is free to provide promotion message content for consumer, become a kind of mainstream business model of current information popularization.
The content of the invention
Present applicant proposes a kind of promotion message bypassing methods.This method includes：Detect the first currently playing live streaming
Channel play promotion message and receive the user from first direct broadcast band switch to the instruction of the second direct broadcast band when,
Direct broadcast band is switched into second direct broadcast band from first direct broadcast band, and is monitored on first direct broadcast band
The playing progress rate of the promotion message of broadcasting；And detect that the promotion message played on first direct broadcast band broadcasting terminates
When, it performs pre-set promotion message and plays and terminate post processing.
Present invention also provides a kind of promotion message circumvention devices.The device includes：
Detection module, for detecting the content of the first currently playing direct broadcast band；
Receiving module switches to the instruction of the second direct broadcast band for receiving user from first direct broadcast band；
Handover module, for detecting the first direct broadcast band broadcasting promotion message and receiving the user from institute
When stating the first direct broadcast band and switching to the instruction of the second direct broadcast band, direct broadcast band is switched into institute from first direct broadcast band
State the second direct broadcast band；
Playing progress rate monitoring modular, for direct broadcast band to be switched to second live streaming from first direct broadcast band
After channel, the playing progress rate of the promotion message played on first direct broadcast band is monitored；And
Processing module, at the end of the playing progress rate monitoring modular detects that the promotion message plays, performing
Pre-set promotion message, which plays, terminates post processing.
The method and apparatus provided using the application, when a certain direct broadcast band of user's viewing is playing promotion message simultaneously
And therefore user is when being switched to other direct broadcast band, user terminal can detect the broadcasting of former direct broadcast band business promotion message into
Degree, and prompt user that can switch back into original channel at the end of promotion message plays, so as to avoid user due to not knowing
Promotion message when the operation for terminating and blindly being toggled between each direct broadcast band.On the one hand it can promote user's
Viewing impression, on the other hand can also greatly reduce user terminal and media server and be generated due to the channel switching of user's blindness
Information exchange, save network and hardware resource or even the energy.
Description of the drawings
It in order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention, for those of ordinary skill in the art, without having to pay creative labor, may be used also
To obtain other attached drawings according to these attached drawings.
Fig. 1 is the system structure diagram of one example of the application；
Fig. 2 is the promotion message bypassing method flow chart of one example of the application；
Fig. 3 is the method flow diagram for continuing to show the first direct broadcast band of one example of the application；
Fig. 4 is the example that the first direct broadcast band content is shown in small window of one example of the application；
Fig. 5 is the direct broadcast band switching method flow chart of one example of the application；
Fig. 6 is the internal structure schematic diagram of the promotion message circumvention device of one example of the application；And
Fig. 7 is the device hardware structure diagram of the realization promotion message bypassing method of one example of the application.
Specific embodiment
Below in conjunction with the attached drawing in the embodiment of the present invention, the technical solution in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, instead of all the embodiments.Based on this
Embodiment in invention, the every other reality that those of ordinary skill in the art are obtained without making creative work
Example is applied, belongs to the scope of protection of the invention.
It is succinct and directly perceived in order to what is described, hereafter by describing several representative embodiments come to the solution of the present invention
It is illustrated.Substantial amounts of details is only used for helping to understand the solution of the present invention in embodiment.However, it will be apparent that the technology of the present invention
Scheme can be not limited to these details when realizing.In order to avoid unnecessarily having obscured the solution of the present invention, some embodiment party
Formula is not described meticulously, but only gives frame.
Under normal conditions, when user watch a certain direct broadcast band and when running into promotion message (such as advertisement), Yong Hutong
Other channel can be often switched to.But when user plays and terminates if being difficult promotion message on the direct broadcast band before knowing,
Thus, it will usually it is toggled on each channel, checks whether promotion message has played and terminate, it is operational so as to cause
Inconvenience, while unnecessary signaling consumption can be also brought between user terminal and media server.
The application devises a kind of promotion message bypassing method.It can pushed away by the promotion message bypassing method of the application
Guangxin breath prompts on the one hand viewing impression that user can promote user at the end of playing, on the other hand can also greatly reduce use
The information exchange that family terminal and media server generate due to the channel switching of user's blindness saves network and hardware resource,
The even energy.
Fig. 1 shows the structure diagram for the system that herein described promotion message bypassing method is applicable in.As shown in Figure 1,
The system can be included using user terminal 101, network 102 and media server 103.
In this application, above application user terminal 101 can be user watch TV programme television set or
User watches the client device of video or programme televised live, such as the mobile terminals such as mobile phone, tablet, laptop or individual
Computer etc. calculates display device.The visitor that user can be allowed to watch video or programme televised live is installed on these client devices
Family end application software, such as Tencent's videoconference client application software etc..The user's terminal 101 can pass through network 102 and media
Server 103 communicates.
Above-mentioned network 102 can be cable network and wireless network.User terminal 101 and media server 103 can be with
Network 102 can also wirelessly be accessed by wired mode.As shown in Figure 1, user terminal 101 is by wireless
Mode accesses network, and media server 103 accesses network by wired mode.
Above-mentioned media server 103 can be provided the server of the media services such as live streaming or video to the user and use
Family terminal 101 plays programme televised live and video etc. for user together.
Based on above system structure, present applicant proposes the bypassing methods of promotion message.This method can be applied in user
In terminal 101.
Fig. 2 shows the realization flow chart of the promotion message bypassing method described in present application example.This method includes following
Step：
Step 201：Detect that currently playing the first direct broadcast band plays promotion message and to receive user straight from first
Broadcast channel switching to the second direct broadcast band instruction when, direct broadcast band is switched into the second direct broadcast band from the first direct broadcast band,
And monitor the playing progress rate of the promotion message played on the first direct broadcast band.
Under normal conditions, media server 103 is issued to the live media stream of user terminal 101 on each direct broadcast band
In can all add in promotion message.Moreover, promotion message is all video data as live media stream.But in promotion message pair
The beginning for the video data answered would generally be equipped with the promotion message with special format and start to identify, for identifying this section of video counts
According to for promotion message.In this way, in some examples of the application, when user terminal 101 is in the first currently playing direct broadcast band
When detecting that promotion message starts mark in the Media Stream of upper live streaming, it may be considered that on the first currently playing direct broadcast band just
Playing promotion message.Meanwhile user terminal 101 can also confirm that the first direct broadcast band ID, and record the first current live streaming
Channel ID.
In some examples of the application, user terminal 101 can know the first currently playing direct broadcast band in advance
Broadcast program list, you can with know in advance the first currently playing direct broadcast band will play at what time promotion message and
The duration of played promotion message, therefore, in these examples, it is straight that user terminal 101 can also search currently playing first
The broadcast program list of channel is broadcast, obtains the time that the first direct broadcast band plays promotion message in the period, it is current so as to learn
Promotion message will be played on the first direct broadcast band played.Also, user terminal 101 can reach the first live streaming frequency
Before the time for playing promotion message on road during the predetermined time, that is, determine to detect that currently playing the first direct broadcast band broadcasting pushes away
Guangxin ceases.For example, can determine within 1 second~5 seconds before predetermined time before the time of promotion message is played detect it is currently playing
The first direct broadcast band play promotion message.
In general, when the first direct broadcast band plays promotion message, user would generally select to switch to other live streaming frequencies
Promotion message is watched so as to evade in road.Therefore, in some examples of the application, if detecting that the first direct broadcast band is being broadcast
Put promotion message, and receive user from the first direct broadcast band switch to the instruction of the second direct broadcast band when, user terminal
Think that user wishes to evade promotion message, evade pattern hence into promotion message namely direct broadcast band is being broadcast live from first
After channel switching to the second direct broadcast band, the playing progress rate of the promotion message played on the first direct broadcast band is still monitored, so as to
Promotion message can be detected and when played and terminated.This promotion message, which evades pattern, to be described by the function of product description
Etc. modes advance notice user, user can select to open this promotion message and evade pattern to evade the popularization letter in live streaming
Breath.It opens after this promotion message evades pattern, if promotion message is being played on current direct broadcast band, and user
Selection carries out channel switching, then shows to evade pattern into promotion message, at this point, user terminal will be monitored on the first direct broadcast band
The playing progress rate of the promotion message of broadcasting.
In some examples of the application, when user terminal 101 detects that the first currently playing direct broadcast band is being broadcast
When putting promotion message, user terminal 101 can also send the first prompting message to user, for example, being shown " i.e. on display window
The advertising time will be entered, channel can be replaced " etc. signal languages, prompt user's current live channel or popularization letter will be played
Breath, user can switch to other direct broadcast bands at this time.At the same time it can also provide the option or quick being conveniently operated to the user
Key etc., so that user is rapidly switched to other direct broadcast bands.At this point, if user switches to other channels, show into pushing away
Guangxin breath evades pattern, at this point, user terminal will monitor the playing progress rate of the promotion message played on the first direct broadcast band.
In some examples of the application, user terminal 101 can be extracted comprising other in addition to the first direct broadcast band
The list of direct broadcast band, and direct broadcast band list is shown to the user together with above-mentioned first prompting message.In this way, user
The selection of direct broadcast band can be done directly by the direct broadcast band list of display, so as to send the instruction of channel switching.
In some examples of the application, user terminal 101 can also search user channel viewing record, according to user's
Channel viewing records the viewing duration of each direct broadcast band and/or viewing frequency is ranked up each direct broadcast band,
The channel that user often watches to either watch time length is placed on before list and seldom watches user or watch time is short
Channel put behind.Namely hobby is watched to be ranked up according to the history of user, so as to which more convenient user carries out channel
Selection.Or more directly, watched and recorded according to channel, whether direct access inquiry user switches to previous direct broadcast band.This
In, previous direct broadcast band is the direct broadcast band that user watched before the first direct broadcast band is switched to.
In some examples of the application, user terminal 101 can show first by forms such as such as floating windows to user
Prompting message and above-mentioned direct broadcast band list.User terminal 101 can also other are contemplated that by voice prompt etc. side
Formula sends above-mentioned first prompting message, and the application is not construed as limiting this.
In some examples of the application, some live streaming frequency in the direct broadcast band list that user can be by selecting display
Road sends the above-mentioned instruction that the second direct broadcast band is switched to from first direct broadcast band；User can also directly input new
Channel identication sends the above-mentioned instruction that the second direct broadcast band is switched to from first direct broadcast band.User terminal 101 can lead to
Cross receive channel identication input by user or user selection channel cut to receive the user from first direct broadcast band
Shift to the instruction of the second direct broadcast band.
When user terminal 101 receives the instruction that above-mentioned user switches to from above-mentioned first direct broadcast band the second direct broadcast band
Afterwards, user terminal 101 is asked switching channels are sent to media server 103, and it is straight that above-mentioned second will be included in the handover request
Broadcast the mark (ID) of channel.
Meanwhile user terminal 101 will also record above-mentioned first direct broadcast band ID, then with the ID of above-mentioned second direct broadcast band
The first direct broadcast band ID in direct broadcast band, and synchronous above-mentioned second direct broadcast band content is currently played in covering, so as to complete
Into from the first direct broadcast band to the switching of the second direct broadcast band.
The specific implementation of playing progress rate on the promotion message played on the first direct broadcast band of monitoring is described below in detail
Method.
In some examples of the application, user terminal 101 can be currently played straight from the acquisition of media server 103
The broadcast program list on channel is broadcast, and is obtained according to the broadcast program list of acquisition and states promotion message what present period played
Reproduction time and playing duration, so as to be realized by starting timer or other modes on backstage to above-mentioned first
The monitoring of the playing progress rate of the promotion message played on direct broadcast band.
In some examples of the application, when playing the programme televised live of the first direct broadcast band, user terminal 101 can be advance
The media file of promotion message that will be played is cached, so as to fulfill when instructor in broadcasting indicates insertion promotion message, Ke Yixiang
User shows the promotion message of caching.In this case, user terminal 101 can be according to the media of the promotion message cached
File carries out the monitoring of above-mentioned promotion message playing progress rate.For example, user terminal 101 plays the popularization letter of caching on software backstage
The media file of breath, and monitor playing progress rate.Alternatively, user terminal 101 can be according to the media text of the promotion message cached
The information of part determines its duration, so as to by start on backstage timer or other modes monitor the broadcasting of promotion message into
Degree.
In some examples of the application, promotion message can also have promotion message end of identification, for identifying the popularization
The end of information.In this case, above-mentioned user terminal 101 prepare live streaming is switched into the second direct broadcast band while,
The live streaming request for carrying the first direct broadcast band ID can also be sent to media server 102, continuing to media server 102 please
Seek the live media stream of the first direct broadcast band.Namely user terminal 101 will ask the first live streaming frequency simultaneously to media server 102
The live media stream of two direct broadcast bands in road and the second direct broadcast band, and the content of the second live media stream is only shown to user.
At this point, the playing progress rate of above-mentioned monitoring promotion message can be realized by following technological means：User terminal 101 is in the first live streaming
Promotion message end of identification is detected in the Media Stream played on channel in real time.When user terminal 101 detects that promotion message terminates
When mark, you can determine that above-mentioned promotion message broadcasting terminates.Wherein, above-mentioned promotion message end of identification, same to promotion message
It is the same to start mark, can be the video data with special format, for representing that this section of promotion message terminates.
In some examples of the application, real programme televised live can also have programme televised live to start to identify, for marking
Know the beginning of one section of programme televised live.In this case, user terminal 101 will can also be asked to media server 102 simultaneously
The live media stream of two direct broadcast bands of the first direct broadcast band and the second direct broadcast band, but only the second live streaming matchmaker is shown to user
The content of body stream.At this point, the playing progress rate of above-mentioned monitoring promotion message can be realized by following technological means：User terminal
Programme televised live is detected in real time in 101 Media Streams played on the first direct broadcast band to start to identify.When user terminal 101 detects
When programme televised live starts mark, you can determine that above-mentioned promotion message broadcasting terminates.Wherein, above-mentioned programme televised live starts to mark
Know, start with promotion message/end of identification is the same, can be the video data with special format, for representing that this section is broadcast live
Program starts.
It can thus be seen that user terminal 101 can be above-mentioned to promotion message playing progress rate by accomplished in many ways
Monitoring.
In some examples of the application, in order to make user perceive above-mentioned first direct broadcast band promotion message play into
Degree situation, while also promotion message is enable to promote, user terminal 101 can also send the second prompting message to user, prompt
User can continue to show the content of the first direct broadcast band.The specific method of the example hereinafter will be described in detail.
Step 202：At the end of detecting that the promotion message played on the first direct broadcast band plays, perform pre-set
Promotion message, which plays, terminates post processing.
In some examples of the application, it can be monitored in real time according to the various methods referred in above-mentioned steps 201 above-mentioned
The playing progress rate for the promotion message that first direct broadcast band plays, therefore, can be true according to the playing progress rate of the promotion message of monitoring
Determine promotion message and when play to terminate.
For example, at the beginning of using promotion message and when duration plays out progress monitoring, above-mentioned push away is reached
When Guangxin breath plays the predetermined time before terminating, such as promotion message broadcasting terminates first 1 second, you can determines that above-mentioned promotion message is broadcast
Put end.At this point it is possible to direct broadcast band is switched back into above-mentioned first direct broadcast band from above-mentioned second direct broadcast band.
In another example when user terminal 101 detects promotion message end of identification or programme televised live starts mark,
It can determine that promotion message broadcasting terminates.
In this application, above-mentioned pre-set promotion message, which plays to terminate to post-process, can include a variety of processing modes,
Select which kind of processing mode can be it is pre-configured, can also by a variety of processing mode advance notice users (for example, write-in
In product function specification), and the selection and configuration of promotion message broadcasting end post processing mode are completed by user.
For example, in some instances, it can be that frequency will be broadcast live that above-mentioned pre-set promotion message, which plays end post processing,
Road switches back into the first switching channels from the second direct broadcast band.
In in this case, user terminal 101 can send switching channels and ask to media server 103, the switching
It will include above-mentioned first direct broadcast band ID in request, meanwhile, it can be covered with the ID of above-mentioned first direct broadcast band of record current
The second direct broadcast band ID in direct broadcast band, and synchronous above-mentioned first direct broadcast band content are being played, so as to complete from second
Direct broadcast band to the first direct broadcast band switching.
In some instances, above-mentioned pre-set promotion message, which plays, terminates post processing and can also be to user to send the
Three prompting messages prompt the promotion message broadcasting that user plays on the first direct broadcast band to terminate.Such as promote letter when detecting
At the end of breath plays, user terminal 101 can show the prompt message of " advertisement of * * channels played end " to user.This
Sample, user can select switching channels or continue to watch the second direct broadcast band.
In some instances, for more hommization so that the experience of user is more preferable, in above-mentioned 3rd prompting message also
It can further prompt user that can switch back into a direct broadcast band, and provide the link being switched fast or option to the user, it is real
Now it is switched fast back the function of a direct broadcast band.The specific method of the example hereinafter returns detailed description.
It can thus be seen that using above-mentioned promotion message bypassing method, when a certain direct broadcast band of user's viewing is being broadcast
Put promotion message and when user is therefore switched to other direct broadcast band, user terminal can monitor former direct broadcast band business and promote letter
The playing progress rate of breath, and prompt user that can switch back into original channel at the end of promotion message plays, so as to avoid user
Due to do not know promotion message when the operation for terminating and blindly being toggled between each direct broadcast band.It on the one hand can be with
The viewing impression of user is promoted, on the other hand can also greatly reduce the channel of user terminal and media server because of user's blindness
The information exchange for switching and generating saves network and hardware resource or even saves the energy such as electric energy.
In some instances, in order to which user is made to perceive above-mentioned first direct broadcast band promotion message playing progress rate situation,
Also promotion message is enable to promote simultaneously, user terminal 101 can also send the second prompting message to user, prompt user can be with
Continue the content of the first direct broadcast band of display.Fig. 3 shows the method flow for continuing to show the first direct broadcast band.This method can be with
It is performed parallel with method shown in Fig. 2.As shown in figure 3, this method comprises the following steps：
Step 301：Receive user from first direct broadcast band switch to the instruction of the second direct broadcast band when, send the
Two prompting messages prompt user that can continue to show the content of the first direct broadcast band to user.
In some examples of the application, above-mentioned second prompting message can be shown to user in the form of floating window.Prompting
User can continue to show the content of the first direct broadcast band, and provide option or button to the user in display window, such as
The option of "Yes" or "No".User can select to show or not show the first direct broadcast band by selecting "Yes" or "No"
Content.
Step 302：When user selects to show the content of first direct broadcast band, then step 303 is performed；When user selects
It selects when not showing above-mentioned first direct broadcast band content, then performs step 304.
Step 303：The content of the first direct broadcast band is shown in display window.
In this case, user terminal 101 will further ask the live streaming of the first direct broadcast band to media server 102
Media Stream namely the Media Stream for asking the first direct broadcast band and second two direct broadcast bands of direct broadcast band simultaneously.Moreover, user is whole
End 101 is in display window while play the content of the second direct broadcast band, can also in display window pre-set position
Put the content that the first direct broadcast band is shown according to preset mode.
Above-mentioned predeterminated position can include pre-set position and size, such as can be the display window upper left corner
Small window, predetermined manner can include the modes such as small window or floating window, and can select not playing the sound of the first direct broadcast band.
Above-mentioned default position and default mode can be configured or adjusted by user interface by user.
Fig. 4 is shown continues to the first live streaming of display described in one example of the application after the second direct broadcast band is switched to
The example of channel.As shown in figure 4, the content of above-mentioned second direct broadcast band is shown in whole screen, above-mentioned first direct broadcast band
Content namely advertisement, then be shown in screen upper left position in a manner of small window 401.
Step 304：Continue to play above-mentioned second direct broadcast band.
By the above method, while the second direct broadcast band is played, can continue to display for a user the first direct broadcast band
Content, therefore, it is possible to which user is made to perceive the first direct broadcast band promotion message playing progress rate situation, while also obtain promotion message
To popularization.
As previously mentioned, in some instances, for more hommization so that the experience of user is more preferable, in above-mentioned steps 203
In, at the end of above-mentioned first direct broadcast band promotion message is detected, the 3rd prompting message can be sent to above-mentioned user's query
Whether user returns.Fig. 5 shows the direct broadcast band switching method described in one example of the application.This method can with Fig. 2 and
Method shown in Fig. 3 performs parallel.As shown in figure 5, this method comprises the following steps：
Step 501：At the end of detecting that the promotion message played on first direct broadcast band plays, sent to user
3rd prompting message prompts the promotion message played on the first direct broadcast band of user broadcasting to terminate, can switch back into the first live streaming
Channel.
In this step, above-mentioned first direct broadcast band can be monitored according to the method referred in above-mentioned steps 202 in real time and played
Promotion message playing progress rate, therefore, at the predetermined time before reaching the broadcasting of above-mentioned promotion message and terminating, such as promote letter
Breath, which plays, terminates first 5 seconds, you can determines that above-mentioned promotion message broadcasting terminates.At this point it is possible to send the 3rd prompting message to user.
For example, " advertising time of * * channels also remains * * seconds, can switch back into * * channels " is shown in a manner of according with window on display window
Signal languages are waited, prompts the promotion message of direct broadcast band before user that will play and terminates, user can switch back into the direct broadcast band.
At the same time it can also provide the shortcut being conveniently operated, such as the option of "Yes" or "No" to the user, so that user is switched fast back
The first direct broadcast band watched before.
Step 502：Receive user from second direct broadcast band switch back into the instruction of the first direct broadcast band when, then perform
In above-mentioned steps 203 by direct broadcast band from two direct broadcast band switch back into first direct broadcast band the step of；If it receives
When not switching back into the instruction of the first direct broadcast band from second direct broadcast band to user's selection, then step 503 is performed.
Step 503：Continue to play above-mentioned second direct broadcast band.
By the above method, before the first direct broadcast band is switched back into, user terminal 101 will first ask for consumers' opinions,
Decide whether to switch back into the first direct broadcast band, on the one hand can improve the Experience Degree of user, on the other hand can also avoid not
Necessary channel switching so as to reduce the information exchange between user terminal and media server, saves network and hardware money
Source.
Based on above example, the application also proposed a kind of promotion message circumvention device, which may be mounted at user
In terminal 101.
In some examples of the application, this reports the structure chart that the device of promotion message monitoring data can be as shown in Figure 6
It realizes, including：Detection module 601, receiving module 602, handover module 603, playing progress rate monitoring modular 604 and processing module
605。
In some instances, each functions of modules is as follows：
Detection module 601 is used to detect the content of the first currently playing direct broadcast band；
Receiving module 602 is used to receive the instruction that user switches to the second direct broadcast band from the first direct broadcast band；
Handover module 603 is used to detect the first direct broadcast band broadcasting promotion message and receive user from first
When direct broadcast band switches to the instruction of the second direct broadcast band, current direct broadcast band is switched to second directly from the first direct broadcast band
Broadcast channel；
Playing progress rate monitoring modular 604 be used for current direct broadcast band is switched to from first direct broadcast band it is described
After second direct broadcast band, the playing progress rate of the promotion message played on first direct broadcast band is monitored；
Processing module 605 is used at the end of detecting that the promotion message plays, perform pre-set promotion message
It plays and terminates post processing.
In some instances, above-mentioned detection module 604 is used to detect when in the Media Stream being broadcast live on the first direct broadcast band
Promotion message starts to identify, and when detecting that promotion message starts mark or during end of identification, is detecting the promotion message
When starting mark or end of identification, determine to detect that the first currently playing direct broadcast band is playing promotion message or described
The promotion message that first direct broadcast band plays terminates or the broadcast program list for searching the first direct broadcast band, obtains first
The time of promotion message is played on direct broadcast band；It is and predetermined before the time of broadcasting promotion message on the first direct broadcast band is reached
During the time, determine to detect that the first currently playing direct broadcast band plays promotion message.
In some examples of the application, above device further comprises：Reminding module 602, in the detection mould
When block detects that first direct broadcast band plays promotion message, the first prompting message is sent to user, prompts the user can
To switch direct broadcast band.
In some instances, above-mentioned reminding module 602 is further used for extraction and includes its in addition to the first direct broadcast band
The list of his direct broadcast band；And direct broadcast band list and the first prompting message are sent jointly into user.
In some examples of the application, above-mentioned playing progress rate monitoring modular 604 was used for according to the promotion message time started
Monitor the playing progress rate of the promotion message in real time with duration.At this point, return module 605 according to the promotion message of monitoring play into
Degree in the predetermined time before reaching promotion message broadcasting and terminating, determines that the promotion message broadcasting terminates.
In some examples of the application, above-mentioned reminding module 602 is further used for receiving user from the live streaming
Channel switching to the second direct broadcast band instruction when, send the second prompting message to user, prompt user that can continue display the
The content of one direct broadcast band.In this case, above-mentioned receiving module will be further used for receiving user's confirmation display institute
State the instruction of the content of the first direct broadcast band.At this point, above device further comprises：Display module 606, for receiving
When stating the content of user's confirmation display first direct broadcast band, shown in display window in first direct broadcast band
Hold.
In this application, above-mentioned pre-set promotion message, which plays to terminate to post-process, includes a variety of processing modes.At this
In some examples of application, above-mentioned processing module 605 can include：Command unit, for being examined in playing progress rate monitoring modular 604
At the end of measuring promotion message broadcasting, command prompt module 602 sends the 3rd prompting message to user, prompts user straight first
The promotion message broadcasting played on channel is broadcast to terminate.
In some examples of the application, above-mentioned processing module 605 can include：Returning unit, in playing progress rate
At the end of monitoring modular 604 detects that promotion message plays, direct broadcast band is switched back into the first direct broadcast band from two direct broadcast bands.
In some examples of the application, above-mentioned processing module 605 can include：
Command unit, at the end of detecting promotion message broadcasting in playing progress rate monitoring modular 604, command prompt mould
Block 602 sends the 3rd prompting message to user, prompt the promotion message that is played on the first direct broadcast band of user play terminate and
User can switch back into the first direct broadcast band；And
Returning unit, will for when receiving user and switching back into the instruction of the first direct broadcast band from the second direct broadcast band
Direct broadcast band switches back into the first direct broadcast band from two direct broadcast bands.
It should be noted that above-mentioned modules realize various functions specific method and principle (such as Fig. 2 is extremely above
In the description of Fig. 5) have a detailed description, which is not described herein again.
In some instances, above device may operate in any computing device that can play live media stream, and add
It is loaded in the memory of the computing device.As shown in fig. 7, the computing device may include：Memory 701, processor 703, bus
702nd, port 704.
Processor 703 and memory 701 are interconnected by bus 702.
Processor 703 can send and receive data to realize network communication and/or local communication by port 704.
Above-mentioned each module 601~605 or even module 606 can be the machine-executable instruction moulds stored in memory 701
Block.
Processor 703 by performing the machine-executable instruction included in memory 701 in each module 601~606, and then
It can realize the function of above-mentioned each module 601~606.
By above technical scheme, when a certain direct broadcast band of user's viewing playing promotion message and user therefore
When being switched to other direct broadcast band, user terminal can monitor the playing progress rate of former direct broadcast band business promotion message, and promote
Information prompts user that can switch back into original channel at the end of playing, so as to avoid user due to when not knowing promotion message
The operation for terminating and blindly being toggled between each direct broadcast band.On the one hand the viewing impression of user can be promoted, separately
On the one hand the information exchange that user terminal and media server generate due to the channel switching of user's blindness can also be greatly reduced,
It saves network and hardware resource or even saves the energy such as electric energy.
In addition, in some instances, user terminal further can also continue display switching by display module for user
The content of preceding direct broadcast band, so as to which user while information popularization purpose is completed, be allowed to perceive the popularization of direct broadcast band before switching
Information playing progress rate.
In addition, it in some instances, before promotion message broadcasting terminates to switch back into former direct broadcast band, further prompts simultaneously
It inquires user, after the switching command of user is received, then switches back into former direct broadcast band, can further avoid unnecessary channel
Switching reduces the information exchange between user terminal and media server, further economizes on resources.
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
God and any modification, equivalent substitution, improvement and etc. within principle, done, should be included within the scope of protection of the invention.
Claims (20)
1. a kind of bypassing method of promotion message, the described method includes：
It detects that the first currently playing direct broadcast band plays promotion message and receives user to cut from first direct broadcast band
When shifting to the instruction of the second direct broadcast band, direct broadcast band is switched into second direct broadcast band from first direct broadcast band,
And monitor the playing progress rate of the promotion message played on first direct broadcast band；And
At the end of detecting that the promotion message played on first direct broadcast band plays, pre-set promotion message is performed
It plays and terminates post processing.
It is described to detect that the first currently playing direct broadcast band plays and promote letter 2. according to the method described in claim 1, wherein
Breath includes：
When detecting that promotion message starts mark in the Media Stream being broadcast live on first direct broadcast band, determine to detect and work as
First direct broadcast band of preceding broadcasting plays promotion message.
It is described to detect that the first currently playing direct broadcast band plays and promote letter 3. according to the method described in claim 1, wherein
Breath includes：
Search the broadcast program list of first direct broadcast band；
Obtain the time that promotion message is played on first direct broadcast band；And
Before the time for playing promotion message on reaching first direct broadcast band during predetermined time, determine to detect and currently broadcast
The first direct broadcast band put plays promotion message.
4. the method according to claim 1, the method is further included：The first currently playing live streaming frequency is detected described
When road plays promotion message, the first prompting message is sent to user, prompts user that can switch direct broadcast band.
5. method according to claim 4, the method is further included：The first currently playing live streaming frequency is detected described
When road plays promotion message, extraction includes the list of other direct broadcast bands in addition to the first direct broadcast band；And by the row
Table sends jointly to the user with first prompting message.
6. method according to claim 5, the method is further included：
Search the channel viewing record of the user；And
The viewing duration of each direct broadcast band and/or viewing frequency are to the row according to recorded in the channel of user viewing record
Each direct broadcast band is ranked up in table.
7. according to the method described in claim 1, the method is further included：
Receive the user from first direct broadcast band switch to the instruction of the second direct broadcast band when, to the user send
Second prompting message prompts the user that can continue to show the content of first direct broadcast band；And
When receiving the content of user's confirmation display first direct broadcast band, show that described first is straight in display window
Broadcast the content of channel.
8. according to the method described in claim 1, wherein,
The playing progress rate for monitoring the promotion message played on first direct broadcast band includes：According to the promotion message
Time started and duration monitor the playing progress rate of the promotion message；And
It is described to detect that the promotion message plays end and includes：According to the promotion message playing progress rate of monitoring, reach
Before promotion message broadcasting terminates during the predetermined time, determine that the promotion message broadcasting terminates.
9. according to the method described in claim 1, wherein,
The playing progress rate for monitoring the promotion message played on first direct broadcast band includes：In the described first live streaming frequency
Promotion message end of identification is detected in the Media Stream played on road in real time；And
It is described to detect that the promotion message plays end and includes：It is examined when in the Media Stream played on first direct broadcast band
When measuring the promotion message end of identification, determine that the promotion message broadcasting terminates.
10. according to the method described in claim 1, wherein,
The playing progress rate for monitoring the promotion message played on first direct broadcast band includes：In the described first live streaming frequency
Programme televised live is detected in the Media Stream played on road in real time to start to identify；And
It is described to detect that the promotion message plays end and includes：It is examined when in the Media Stream played on first direct broadcast band
When measuring the programme televised live and starting mark, determine that promotion message broadcasting terminates.
11. according to the method described in claim 1, the execution, which pre-sets the promotion message set and plays, terminates post processing bag
It includes：The 3rd prompting message, the promotion message that the user is prompted to be played on first direct broadcast band are sent to the user
Broadcasting terminates.
12. according to the method described in claim 1, the execution, which pre-sets the promotion message set and plays, terminates post processing bag
It includes：Direct broadcast band is switched back into first direct broadcast band from two direct broadcast band.
13. according to the method described in claim 1, the execution, which pre-sets the promotion message set and plays, terminates post processing bag
It includes：
The 3rd prompting message, the promotion message that the user is prompted to be played on first direct broadcast band are sent to the user
Broadcasting terminates, and the user can switch back into first direct broadcast band；And
Receive the user from second direct broadcast band switch back into the instruction of the first direct broadcast band when, by direct broadcast band from institute
It states the second direct broadcast band and switches back into first direct broadcast band.
14. a kind of circumvention device of direct broadcast band promotion message, described device include：
Detection module, for detecting the content of the first currently playing direct broadcast band；
Receiving module switches to the instruction of the second direct broadcast band for receiving user from first direct broadcast band；
Handover module, for detecting that first direct broadcast band plays promotion message and receive the user from described the
During the instruction of one live streaming channel switching to the second direct broadcast band, direct broadcast band is switched to described the from first direct broadcast band
Two direct broadcast bands；
Playing progress rate monitoring modular, for direct broadcast band to be switched to second direct broadcast band from first direct broadcast band
Afterwards, the playing progress rate of the promotion message played on first direct broadcast band is monitored；And
Processing module, at the end of the playing progress rate monitoring modular detects that the promotion message plays, performing advance
The promotion message of setting, which plays, terminates post processing.
15. device according to claim 14, described device further comprise：
Reminding module, for when the detection module detects that first direct broadcast band plays promotion message, being sent out to user
The first prompting message is sent, prompts the user that can switch direct broadcast band.
16. device according to claim 15, wherein, the reminding module is further used for extraction and includes except the first live streaming
The list of other direct broadcast bands outside channel；And the list and first prompting message are sent jointly into the use
Family.
17. device according to claim 14, wherein, the reminding module be further used for receive the user from
When first direct broadcast band switches to the instruction of the second direct broadcast band, the second prompting message is sent to the user, prompts institute
Stating user can continue to show the content of first direct broadcast band；
The receiving module is further used for receiving the instruction that the user confirms the content for showing first direct broadcast band；With
And
Described device further comprises：
Display module, for when receiving the user and confirming the content for showing first direct broadcast band, in display window
The content of middle display first direct broadcast band.
18. device according to claim 14, wherein, the processing module includes：
Command unit, at the end of detecting the promotion message broadcasting in the playing progress rate monitoring modular, command prompt
Module sends the 3rd prompting message, the promotion message that the user is prompted to be played on first direct broadcast band to the user
Broadcasting terminates.
19. device according to claim 14, wherein, the processing module includes：
Returning unit, at the end of the playing progress rate monitoring modular detects that the promotion message plays, frequency will be broadcast live
Road switches back into first direct broadcast band from two direct broadcast band.
20. device according to claim 14, wherein, the processing module includes：
Command unit, at the end of detecting the promotion message broadcasting in the playing progress rate monitoring modular, command prompt
Module sends the 3rd prompting message, the promotion message that the user is prompted to be played on first direct broadcast band to the user
It plays end and the user can switch back into first direct broadcast band；And
Returning unit, for receiving the user from second direct broadcast band and switching back into the instruction of the first direct broadcast band
When, direct broadcast band is switched back into first direct broadcast band from two direct broadcast band.
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