CN108062679A - Determine the method and device of user's value - Google Patents
Determine the method and device of user's value Download PDFInfo
- Publication number
- CN108062679A CN108062679A CN201610983603.7A CN201610983603A CN108062679A CN 108062679 A CN108062679 A CN 108062679A CN 201610983603 A CN201610983603 A CN 201610983603A CN 108062679 A CN108062679 A CN 108062679A
- Authority
- CN
- China
- Prior art keywords
- line
- user
- factor
- available family
- stayed
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The present invention provides a kind of methods of definite user's value, judge whether user is not stay available family；When the user is not stay available family, the characteristic value of the factor on the default line at available family is not stayed according to being obtained the cookie ID for not staying available family；According to determining the weight of the factor on the characteristic value of the factor on the default line for not staying available family and each default line the user at available family is not stayed to be worth.Using cookie ID unique identifications, one is not stayed available family, does not stay the characteristic value of the factor on the default line at available family according to cookie ID acquisitions, determines that the user at available family is not stayed to be worth.The present invention provides the definite user's value realization schemes for not staying available family, to formulating available family marketing program are not stayed to provide foundation, improve the economic benefit of enterprise.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of method and device of definite user's value.
Background technology
As internet rapidly develops, each enterprise is owned by enterprise web site, and net is carried out on the internet as the enterprise
Network is marketed and the platform of visual features.In the substantial amounts of user at access enterprise networks station, a part of user is to enterprise web site
Content is interested, there is the user of demand to the product of enterprise, this certain customers is considered as the high-value user of the enterprise.From access
In the substantial amounts of user of enterprise web site, the high-value user of the enterprise is quickly recognized, precision marketing is carried out to high-value user.
The user of enterprise web site, which is divided into, have been stayed available family and has not stayed available family.Available family has been stayed to refer in enterprise web site
The user of personal information is left, available family is not stayed to refer to accessing the enterprise web site, does not leave the user of personal information.Tool
Body, it has stayed available family that registration may be employed and money or on-line consulting is stayed to stay the modes such as money.At present, can only determine to have stayed available
User's value at family, for not staying available family largely, can not determine not staying the user at available family to be worth.Missing is not to largely
The assessment that the user at available family is stayed to be worth, can not determine the marketing strategy to not staying available family, influence the economic benefit of enterprise.
The content of the invention
In view of the above problems, it is proposed that the present invention overcomes the above problem in order to provide one kind or solves at least partly
State the method and device of the definite user value of problem.
For this purpose, the technical solution that the present invention solves technical problem is：
A kind of method of definite user's value, the described method includes：
Judge whether user is not stay available family；
When the user is not stay available family, money is not stayed according to being obtained the cookie ID for not staying available family
The characteristic value of the factor on the default line of user；
It is true according to the weight of the factor on the characteristic value of the factor on the default line for not staying available family and each default line
Described in fixed the user at available family is not stayed to be worth.
In one example, do not stayed described in the basis and do not stay the pre- of available family described in the cookie ID acquisitions at available family
If the characteristic value of the factor includes on line：
Conversation recording at least one line is obtained according to the cookie ID for not staying available family, session note on every line
Record includes the value of behavioral parameters on multiple lines；
According to the default statistical of behavioral parameters on each line, conversation recording at least one line is counted, is obtained
The characteristic value of the factor on the default line for not staying available family.
In one example, the method further includes：
When the user is to have stayed available family, available family has been stayed according to obtaining the User ID for having stayed available family
Default line on the characteristic value of the factor and the characteristic value of the factor under default line；
According to the characteristic value of the factor on the default line for having stayed available family, the weight of the factor, described on the default line
The weight of the factor determines described the user at available family have been stayed to be worth under the characteristic value of the factor and the default line under default line.
In one example, the default line that available family has been stayed described in the User ID acquisition at available family has been stayed described in the basis
The characteristic value of the factor includes under the characteristic value of the upper factor and default line：
It is obtained according to the User ID for having stayed available family and is accessed at least one line under conversation recording and at least one line
It records, conversation recording includes the value of behavioral parameters on multiple lines on every line, and accessing record under every line includes multiple line downlinks
For the value of parameter；
According to the default statistical of behavioral parameters on each line, count conversation recording at least one line and obtain institute
State the characteristic value of the factor on the default line for stayed available family；
According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line and obtain institute
State the characteristic value of the factor under the default line for having stayed available family.
In one example, it is described to judge whether user is that available family is not stayed to include：
The value for inquiring about the User ID of the user whether there is, described in the absence of the value of the User ID of the user
User is not stay available family.
A kind of device of definite user's value, described device include：
Judging unit, for judging whether user is not stay available family；
First acquisition unit, for when the user is not stay available family, according to the cookie for not staying available family
The characteristic value of the factor on the default line at available family is not stayed described in ID acquisitions；
First determination unit, for according to the characteristic value of the factor on the default line for not staying available family and each presetting
The weight of the factor determines described the user at available family not being stayed to be worth on line.
In one example, the first acquisition unit includes：
First obtains subelement, for the cookie ID at available family not to be stayed to obtain session at least one line according to
It records, conversation recording includes the value of behavioral parameters on multiple lines on every line；
First statistics subelement, for according to the default statistical of behavioral parameters on each line, at least one described in statistics
Conversation recording on bar line, obtain described in do not stay the characteristic value of the factor on the default line at available family.
In one example, described device further includes：
Second acquisition unit, for when the user is to have stayed available family, according to the User ID for having stayed available family
The characteristic value of the factor under the characteristic value of the factor and default line on the default line at available family has been stayed described in obtaining；
Second determination unit, for having stayed the characteristic value of the factor on the default line at available family, the default line according to
The weight of the upper factor, under the default line under the characteristic value of the factor and the default line weight of the factor determine it is described stayed it is available
User's value at family.
In one example, the second acquisition unit includes：
Second obtains subelement, for the User ID at available family have been stayed to obtain conversation recording at least one line according to
It is recorded with being accessed under at least one line, conversation recording includes the value of behavioral parameters on multiple lines on every line, is accessed under every line
Record includes the value of behavioral parameters under multiple lines；
Second statistics subelement, for according to the default statistical of behavioral parameters on each line, at least one described in statistics
On bar line conversation recording obtain described in stayed the characteristic value of the factor on the default line at available family；
According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line and obtain institute
State the characteristic value of the factor under the default line for having stayed available family.
In one example,
The judging unit, the value for inquiring about the User ID of the user whether there is, when the User ID of the user
Value in the absence of, the user is not stay available family.
By above-mentioned technical proposal, method provided by the invention has the advantages that：
The present invention provides a kind of methods of definite user's value, judge whether user is not stay available family；When the use
Family is when not staying available family, do not stayed according to being obtained the cookie ID for not staying available family on the default line at available family because
The characteristic value of son；According to the weight of the factor on the characteristic value of the factor on the default line for not staying available family and each default line
Described in determining the user at available family is not stayed to be worth.Using cookie ID unique identifications, one is not stayed available family, according to cookie
ID obtains the characteristic value for not staying the factor on the default line at available family, determines that the user at available family is not stayed to be worth.The present invention provides
The definite user's value realization scheme for not staying available family does not stay available family marketing program to provide foundation, improves enterprise to formulating
The economic benefit of industry.
Above description is only the general introduction of technical solution of the present invention, in order to better understand the technological means of the present invention,
And can be practiced according to the content of specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, below the special specific embodiment for lifting the present invention.
Description of the drawings
By reading the detailed description of hereafter preferred embodiment, it is various other the advantages of and benefit it is common for this field
Technical staff will be apparent understanding.Attached drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings：
Fig. 1 shows one example flow chart of method of definite user's value provided in an embodiment of the present invention；
Fig. 2 shows another example flow chart of method of definite user's value provided in an embodiment of the present invention；
Fig. 3 shows the apparatus structure schematic diagram of definite user's value provided in an embodiment of the present invention.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although the disclosure is shown in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
Completely it is communicated to those skilled in the art.
Fig. 1 is the method flow diagram of definite user's value provided in an embodiment of the present invention, including：
101：Judge whether user is not stay available family, if so, performing 102；If not, perform 201.
User can be by advertisement, search or the directly modes such as access, access enterprise networks station.It is provided by the present invention
Method can only determine once to access user's value of the user of enterprise web site.Accessing the user of enterprise web site can be divided into
Two kinds, one kind is to have stayed available family, refers to staying money using registration on enterprise web site or stays the modes such as money online, has stayed
The user of lower personal information；One kind is not stay available family, refers to accessing enterprise web site, but does not leave personal information
User.
When determining that the user of a user is worth, first determine whether the user is not stay available family.
In one example, it is described to judge whether user is that available family is not stayed to include：
The value for inquiring about the User ID of the user whether there is, described in the absence of the value of the User ID of the user
User is not stay available family.
I.e. obtain the user User ID value, if the value of the user ID is not present, then it represents that the user be do not stay it is available
Family；If the value of the user ID exists, then it represents that the user is to have stayed available family.It is, of course, also possible to judge to be somebody's turn to do using other modes
Whether user is not stay available family.For example, whether inquiry the user registers, when the user is unregistered, the user is not stay money
User；When the user registers, the user is to have stayed available family.For another example the value of the corresponding personal information of inquiry the user is
No presence, if the value of the corresponding personal information of the user is not present, the user is not stay available family；If corresponding of the user
The value of people's information exists, then the user is to have stayed available family.Other judge whether user is not stay the method at available family here not
It repeats one by one again.
102：The spy of the factor on the default line at available family is not stayed according to being obtained the cookie ID for not staying available family
Value indicative.
If a user is when not staying available family, the value of the User ID of the user is sky.Utilize the cookie ID of the user
Unique mark the user.When user access enterprise networks station, by the browser of terminal device used in the user to enterprise
The server of website sends access request, and cookie is carried in the access request.The server of enterprise web site is from the user's
Cookie ID are obtained in access request, if the server of enterprise web site determines that the cookie ID are invalid, it may be considered that the use
Family accesses the enterprise web site for the first time, and using the Javascript codes of generation cookie, one is generated to the user
Cookie is stored in the browser of terminal device used in the user, should using newly-generated cookie ID unique marks
User；If the server of enterprise web site determines that the cookie ID are effective, without regenerating a cookie to the user, adopt
With the cookie ID unique mark the user.
Under normal circumstances, cookie ID are a character strings generated at random.It is different for same user
Enterprise web site is generally differed to the cookie ID that the user generates.Same enterprise web site is generated to different users
Cookie ID are different.
The each access enterprise networks station of user, enterprise web site all can record conversation recording on a line to the user, on the line
Conversation recording includes behavioral parameters on multiple lines, and the value of behavioral parameters can characterize the user's single reference enterprise web site on line
Specific line on behavioural characteristic.
If the user repeatedly accesses the enterprise web site, enterprise web site records conversation recording on a plurality of line, institute to the user
The item number of conversation recording is identical with the number that user accesses the enterprise web site on the line of record.Wherein, conversation recording on every line
In line on behavioral parameters species it is all identical, the value of behavioral parameters may be identical on each line, it is also possible to different.It is appreciated that
, enterprise web site is in conversation recording on each line of different user records, and the species of behavioral parameters is all identical on line, line
The value of upper behavioral parameters may be identical, it is also possible to different.
Wherein, behavioral parameters include on the line on line in conversation recording：Access duration, operating system, if registration, if
It jumps out, it is arbitrary a variety of in the parameters such as accession page number and browser.It, can also can comprising others in practical application
Behavioral parameters on the line of behavioural characteristic, no longer repeat one by one here on the line at description user's access enterprise networks station.
It illustrates：Behavioral parameters " access duration " on line, characterize user's single reference enterprise web site when it is lasting when
It is long；Behavioral parameters " operating system " on line, used operating system (ios systems when characterizing user's single reference enterprise web site
System, Android system, microsoft system etc.)；Behavioral parameters " whether registering " on line, whether the user is in the enterprise web site for characterization
Registration；Behavioral parameters " whether jumping out " on line, whether characterization the user accessed other webpages of the enterprise web site, if the user
Other webpages (i.e. accession page number is more than 1) of the enterprise web site were accessed, represent that the user does not jump out, if the user does not have
Other webpages (i.e. accession page number is 1) of the enterprise web site are accessed, represent that the user jumps out；Behavioral parameters " access page on line
Face number ", when characterizing user's single reference enterprise web site, the quantity of the webpage of institute's connected reference；Behavioral parameters " browsing on line
Device ", when characterization user's word accesses the enterprise web site, used browser (IE browser, 360 browsers, QQ browsers
Deng).
If user is not stay available family, the User ID of the user is sky, and enterprise web site can establish the cookie of the user
The correspondence of ID and conversation recording on line, if the multiple access enterprise networks station of the user, identify the cookie ID meetings of the user
Conversation recording on corresponding a plurality of line.
If user is to have stayed available family, the User ID of the user exists, and enterprise web site can establish the User ID of the user
With the correspondence of conversation recording on line, if the multiple access enterprise networks station of the user, identifying the User ID of the user can correspond to
Conversation recording on a plurality of line.It is understood that for having stayed for available family, the cookie ID unique marks use is not used
Family, in practical situations, same to have stayed available family, cookie ID may not phase used by multiple access enterprise networks station
Together.
In one example, do not stayed described in the basis and do not stay the pre- of available family described in the cookie ID acquisitions at available family
If the characteristic value of the factor includes on line：
Conversation recording at least one line is obtained according to the cookie ID for not staying available family, session note on every line
Record includes the value of behavioral parameters on multiple lines；
According to the default statistical of behavioral parameters on each line, conversation recording at least one line is counted, is obtained
The characteristic value of the factor on the default line for not staying available family.
The factor is the parameter set previously according to actual needs on default line, can characterize the line at user's access enterprise networks station
Upper behavioural characteristic.Specifically, the factor includes average access duration, operating system on default line, if registration, if jumps out, puts down
Equal accession page number and browser etc..
For not staying available family, according to the cookie ID of unique mark the user, the user's access enterprise networks station is obtained
Conversation recording at least one line carries out behavioral parameters on each line in conversation recording on line using default statistical
Statistics obtains the characteristic value of the factor on default line.
The factor is similar with behavioral parameters on the line in conversation recording on line on default line, and presets the feature of the factor on line
Value is also according to behavioral parameters are worth on conversation recording center line on line.It is understood that on line in conversation recording
The value of behavioral parameters is behavioural characteristic on the line for characterize user's single reference enterprise web site.And the characteristic value of the factor on line is preset,
It is to characterize user whithin a period of time, behavioural characteristic on the line at multiple access enterprise networks station is a statistical result.
It illustrates：Behavioral parameters " access duration " on line, the default statistical of use are to calculate average value, that is, are counted
The average value of the value of " the access duration " in the wired upper conversation recording of institute is calculated, obtains and presets the factor " average access duration " on line
Characteristic value.Behavioral parameters " operating system " on line, used default statistical are that statistics is most, i.e., statistics institute is wired
Using the operating system that number is most in upper conversation recording, using the operating system as the spy of the factor " operating system " on default line
Value indicative.Behavioral parameters " whether registering " on line, used default statistical are coverings, that is, obtain enterprise web site most postscript
The value of " whether registering " is somebody's turn to do on one line of record in conversation recording, using the value as the feature of the factor " whether registering " on default line
Value.Behavioral parameters " whether jumping out " on line, used default statistical are also that statistics is most.Behavioral parameters on line
" accession page number ", the default statistical of use are also to calculate average value.Behavioral parameters " browser ", used on line
Default statistical is that statistics is most.It is, of course, also possible to count session on the corresponding lines of cookie ID for do not stay available family
The item number of record, so as to know the characteristic value of the factor " access times " on default line.
Certainly, above-mentioned is only to illustrate, on line included in conversation recording on line behavioral parameters type, it is obtained
The type of the factor on default line, default statistical can specifically be set according to actual needs used by behavioral parameters on line
It puts, however it is not limited to default statistical used by above-mentioned.
103：According to the power of the factor on the characteristic value of the factor on the default line for not staying available family and each default line
Determine again described in the user at available family is not stayed to be worth.
The species of the factor included in the factor and the number of institute's Coverage factor are all according to actual needs on default line
It is pre-set.And, it is determined that on default line after the factor, according to the species and number of the factor on default line, establish mathematical modulo
Type trains to obtain the weight of the factor on each default line by the mathematical model.Also, according to the species of the factor on default line and
Number, moreover it is possible to be determined to calculate the computational methods of user's value according to the prior art.
Therefore, the characteristic value of the factor on the default line obtained according to the above method obtains the power of the factor on each default line
Weight, using existing computational methods, determines that this does not stay the user at available family to be worth.
It follows that in the present invention, using cookie ID unique marks, one is not stayed available family, and according to cookie ID
The characteristic value of the factor on default line is obtained, the characteristic value of the factor can characterize this and not stay available family access enterprise networks on the default line
Behavioural characteristic on the line stood presets the weight of the factor on the characteristic value of the factor on line and each default line according to this, and determining should
Available family is not stayed to be worth the user of the enterprise web site.Costly to user available family can not stayed to specify marketing program, increased
Add the economic interests of enterprise.
In one example, the method further includes：
201：The feature of the factor on the default line at available family has been stayed according to obtaining the User ID for having stayed available family
The characteristic value of the factor under value and default line.
If user is to have stayed available family, user leaves personal information in the enterprise web site, and the User ID of user is deposited
According to the user ID unique marks, one has been stayed available family.It is understood that each access enterprise networks station in available family is stayed
When, enterprise web site can also stay available family to give birth to upper conversation recording into a line to this, and conversation recording can characterize this on the line
Stay behavioural characteristic on the line of available family single reference enterprise web site.
After enterprise web site has stayed available family to give birth to upper conversation recording into a line to one, the use for having stayed available family can be established
The correspondence of family ID and conversation recording on the line.If same, that available family has been stayed to access the enterprise web site is multiple, and mark should
The User ID at available family has been stayed to correspond to conversation recording on a plurality of line.
In one example, the default line that available family has been stayed described in the User ID acquisition at available family has been stayed described in the basis
The characteristic value of the factor includes under the characteristic value of the upper factor and default line：
It is obtained according to the User ID for having stayed available family and is accessed at least one line under conversation recording and at least one line
It records, conversation recording includes the value of behavioral parameters on multiple lines on every line, and accessing record under every line includes multiple line downlinks
For the value of parameter；
According to the default statistical of behavioral parameters on each line, count conversation recording at least one line and obtain institute
State the characteristic value of the factor on the default line for stayed available family；
According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line and obtain institute
State the characteristic value of the factor under the default line for having stayed available family.
Enterprise web site gives conversation recording on the line for having stayed available family generation, with remembering to session on the line for not staying available family generation
Record similar, the species of behavioral parameters and number are all identical on line included in conversation recording on line.Therefore, it is available according to having stayed
The User ID at family obtains the specific implementation for having stayed the characteristic value of the factor on the default line at available family, is not stayed with basis available
The cookie ID at family obtain this and do not stay the specific implementation of the characteristic value of the factor on the default line at available family similar.
The User ID for having stayed available family according to unique mark obtains conversation recording at least one line, is remembered according to session on line
The default statistical of behavioral parameters on each line in record counts the wired upper meeting of institute corresponding to the User ID for having stayed available family
Words record, obtains the characteristic value for having stayed the factor on the default line at available family.Specific implementation with for example, with reference to above-mentioned
To the tool of " obtaining the characteristic value for not staying the factor on the default line at available family according to the cookie ID at available family are not stayed " in example
Body describes, and which is not described herein again.
Stayed available family can also according to actual needs, to the solid shop of enterprise into line under access.Business entity shop
Sales force, can give and available family stayed to create access record under a line, and establish this on enterprise web site and stayed available family
User ID and the line under access the correspondence of record.If this has stayed available family to carry out under multiple line the solid shop of enterprise
It accesses, then this has stayed the User ID at available family to correspond to and record is accessed under a plurality of line.Record is accessed under every line can characterize one
Behavioural characteristic is accessed under a line for having stayed available family.
Wherein, behavioral parameters on multiple lines in record are accessed under line to be included：Visiting time, if reservation is stopped to shop
It is arbitrary a variety of in the parameters such as duration and satisfaction assessment.In practical application, can also include others can describe user
Behavioral parameters under the line of behavioural characteristic, no longer repeat one by one here under the line of the solid shop of access enterprise.
It illustrates：Behavioral parameters " visiting time " under line, at the time of characterizing user's single reference enterprise shop；Line downlink
" whether preengage " for parameter, whether characterization user's single reference enterprise first preengages in shop；Behavioral parameters to shop " when stopping under line
It is long ", the duration that characterization user's single reference enterprise shop stops；Behavioral parameters " satisfaction assessment " under line characterizes user's word
Access the satisfaction in enterprise shop.
Record is accessed under line according to the User ID at available family has been stayed to obtain, behavior is joined under each line in record to being accessed under line
Number is counted using default statistical, obtains the characteristic value of the factor under default line.The factor under line with accessing under default line
Behavioral parameters are similar under line in record, and the characteristic value of the factor is also under the line in conversation recording under line under default line
Behavioral parameters are worth to.It is to characterize to have stayed money it is understood that accessing the value of behavioral parameters under the line in record under line
Behavioural characteristic under the line in user's single reference enterprise shop.And the characteristic value of the factor under line is preset, it is to characterize that available family has been stayed to exist
In a period of time, behavioural characteristic under the line for the solid shop for repeatedly accessing enterprise, is a statistical result.
It illustrates：Behavioral parameters " visiting time " under line, the default statistical of use are to calculate the wired lower visit of institute
It asks the time interval of the earliest visiting time and visiting time the latest in record, then record will be accessed under the time interval and line
Number asks business, obtains the characteristic value of the factor " access frequency " under default line.Behavioral parameters " whether preengaging ", used pre- under line
If statistical be covering, that is, obtain under the line finally recorded access record in should " whether preengaging " value, by the value
Characteristic value as the factor under default line " whether preengaging ".Behavioral parameters " to shop stay time ", the default system of use under line
Meter mode is to calculate average value, that is, calculates the average value of the wired lower value for accessing " to shop stay time " in record of institute, acquisition
The characteristic value of the factor " averagely to shop stay time " under default line.Behavioral parameters " satisfaction assessment " under line, it is used default
Statistical be covering.Further, it is also possible to according to the item number that record is accessed under the corresponding line of User ID, count under default line because
The characteristic value of son " to shop number ".
Certainly, above-mentioned is only to illustrate, and the type of behavioral parameters under line included in record is accessed under line, obtained
The type of the factor on default line, default statistical can specifically be set according to actual needs used by behavioral parameters on line
It puts, however it is not limited to default statistical used by above-mentioned.
202：According to the characteristic value of the factor on the default line for having stayed available family, the weight of the factor on the default line,
The weight of the factor determines described the user at available family have been stayed to be worth under the characteristic value of the factor and the default line under the default line.
Conversation recording on line is counted using the above method, obtains the characteristic value of the factor on default line；To being visited under line
It asks that record is counted, obtains the characteristic value of the factor under default line.On default line the species of the factor included in the factor and
The number of institute's Coverage factor is all pre-set according to actual needs.Similarly, the factor included in the factor under line is preset
Species and the number of institute's Coverage factor are all pre-set according to actual needs.And, it is determined that on default line the factor and
Under default line after the factor, according to the species and number of the factor under the factor on default line and default line, founding mathematical models, by this
Mathematical model trains to obtain the weight of the factor under the weight of the factor on each default line and each default line.Also, according to pre-
If on line under the species of the factor and number and default line the factor species and number, can also determine to calculate user's value
Computational methods.
Wherein, the factor on the default line at available family has been stayed and has not stayed the factor on the default line at available family, species can be identical
Can not also be same, number can be the same or different, and weight can be the same or different.
Therefore, according to the characteristic value of the factor on the default line for having stayed available family, the weight of the factor on line is preset, is preset under line
The weight of the factor under the characteristic value of the factor and default line using pre-set computational methods, calculates the user for having stayed available family
Value.
In the prior art, it is all according to the characteristic value of the factor on default line that the user at available family has been stayed, which to be worth, is preset on line
And user what the weight calculation of the factor obtained, the user that is calculated in the prior art value is unrelated with presetting the factor under line, i.e.,
The behavior accessed under to the solid shop of enterprise into line is unrelated.User's value that this method obtains, which cannot preferably embody, have been stayed
Available family influences the validity to the marketing strategy that available family has been stayed to carry out to the value of enterprise.
In the present invention, the user at available family is stayed to be worth, not only with the characteristic value of the factor on default line, preset the factor on line
Weight it is related, it is also related with the weight of the factor under the characteristic value of the factor under default line and default line.Using provided by the invention
Method calculating has stayed the user at available family to be worth, and user's value of gained can more embody this and stay real price of the available family to enterprise
Value has stayed available family to formulate more appropriate marketing strategy, has further improved the economic benefit of enterprise so that enterprise can give.
Fig. 3 is the apparatus structure schematic diagram of definite user's value provided in an embodiment of the present invention, including：
Judging unit 301, for judging whether user is not stay available family.
For when the user is not stay available family, available family is not stayed according to described for first acquisition unit 302
The characteristic value of the factor on the default line at available family is not stayed described in cookie ID acquisitions.
First determination unit 303, for not staying on the default line at available family the characteristic value of the factor and each according to
The weight of the factor determines described the user at available family not being stayed to be worth on default line.
In one example, the first acquisition unit includes：
First obtains subelement, for the cookie ID at available family not to be stayed to obtain session at least one line according to
It records, conversation recording includes the value of behavioral parameters on multiple lines on every line；
First statistics subelement, for according to the default statistical of behavioral parameters on each line, at least one described in statistics
Conversation recording on bar line, obtain described in do not stay the characteristic value of the factor on the default line at available family.
In one example, described device further includes：
Second acquisition unit, for when the user is to have stayed available family, according to the User ID for having stayed available family
The characteristic value of the factor under the characteristic value of the factor and default line on the default line at available family has been stayed described in obtaining；
Second determination unit, for having stayed the characteristic value of the factor on the default line at available family, the default line according to
The weight of the upper factor, under the default line under the characteristic value of the factor and the default line weight of the factor determine it is described stayed it is available
User's value at family.
In one example, the second acquisition unit includes：
Second obtains subelement, for the User ID at available family have been stayed to obtain conversation recording at least one line according to
It is recorded with being accessed under at least one line, conversation recording includes the value of behavioral parameters on multiple lines on every line, is accessed under every line
Record includes the value of behavioral parameters under multiple lines；
Second statistics subelement, for according to the default statistical of behavioral parameters on each line, at least one described in statistics
On bar line conversation recording obtain described in stayed the characteristic value of the factor on the default line at available family；
According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line and obtain institute
State the characteristic value of the factor under the default line for having stayed available family.
In one example,
The judging unit, the value for inquiring about the User ID of the user whether there is, when the User ID of the user
Value in the absence of, the user is not stay available family.
The device of definite user's value shown in Fig. 3 is the dress corresponding to the method for definite user's value shown in FIG. 1
It puts, concrete methods of realizing is similar with method shown in FIG. 1, and the description in method described in reference diagram 1, which is not described herein again.
The device of the definite user value includes processor and memory, above-mentioned judging unit, first acquisition unit and
First determination unit etc. in memory, above-mentioned journey stored in memory is performed by processor as program unit storage
Sequence unit realizes corresponding function.
Comprising kernel in processor, gone in memory to transfer corresponding program unit by kernel.Kernel can set one
Or more, by adjusting kernel parameter come determine user be worth.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one deposit
Store up chip.
Device technique effect
It is first when being performed on data processing equipment, being adapted for carrying out present invention also provides a kind of computer program product
The program code of beginningization there are as below methods step：
Judge whether user is not stay available family；
When the user is not stay available family, money is not stayed according to being obtained the cookie ID for not staying available family
The characteristic value of the factor on the default line of user；
It is true according to the weight of the factor on the characteristic value of the factor on the default line for not staying available family and each default line
Described in fixed the user at available family is not stayed to be worth.
In above computer program product, do not stay described in the basis and do not stayed described in the cookie ID acquisitions at available family
On the default line at available family the characteristic value of the factor with the following method step program code set：
Conversation recording at least one line is obtained according to the cookie ID for not staying available family, session note on every line
Record includes the value of behavioral parameters on multiple lines；
According to the default statistical of behavioral parameters on each line, conversation recording at least one line is counted, is obtained
The characteristic value of the factor on the default line for not staying available family.
In above computer program product, the program code of the method step further includes：
When the user is to have stayed available family, available family has been stayed according to obtaining the User ID for having stayed available family
Default line on the characteristic value of the factor and the characteristic value of the factor under default line；
According to the characteristic value of the factor on the default line for having stayed available family, the weight of the factor, described on the default line
The weight of the factor determines described the user at available family have been stayed to be worth under the characteristic value of the factor and the default line under default line.
In above computer program product, stayed described in the basis available family User ID obtain described in stayed it is available
The program code of the characteristic value of factor step with the following method is set under the characteristic value of the factor and default line on the default line at family：
It is obtained according to the User ID for having stayed available family and is accessed at least one line under conversation recording and at least one line
It records, conversation recording includes the value of behavioral parameters on multiple lines on every line, and accessing record under every line includes multiple line downlinks
For the value of parameter；
According to the default statistical of behavioral parameters on each line, count conversation recording at least one line and obtain institute
State the characteristic value of the factor on the default line for stayed available family；
According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line and obtain institute
State the characteristic value of the factor under the default line for having stayed available family.
It is described to judge whether user is not stay available family step with the following method in above computer program product
Program code is set：
The value for inquiring about the User ID of the user whether there is, described in the absence of the value of the User ID of the user
User is not stay available family.
It should be understood by those skilled in the art that, embodiments herein can be provided as method, system or computer program
Product.Therefore, the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware can be used in the application
Apply the form of example.Moreover, the computer for wherein including computer usable program code in one or more can be used in the application
The computer program production that usable storage medium is implemented on (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
The application is with reference to the flow according to the method for the embodiment of the present application, equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that it can be realized by computer program instructions every first-class in flowchart and/or the block diagram
The combination of flow and/or box in journey and/or box and flowchart and/or the block diagram.These computer programs can be provided
The processor of all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce
A raw machine so that the instruction performed by computer or the processor of other programmable data processing devices is generated for real
The device for the function of being specified in present one flow of flow chart or one box of multiple flows and/or block diagram or multiple boxes.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that the instruction generation being stored in the computer-readable memory includes referring to
Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted
Series of operation steps is performed on calculation machine or other programmable devices to generate computer implemented processing, so as in computer or
The instruction offer performed on other programmable devices is used to implement in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include computer-readable medium in volatile memory, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only memory (CD-ROM),
Digital versatile disc (DVD) or other optical storages, magnetic tape cassette, the storage of tape magnetic rigid disk or other magnetic storage apparatus
Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.It defines, calculates according to herein
Machine readable medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.
It these are only embodiments herein, be not limited to the application.To those skilled in the art,
The application can have various modifications and variations.All any modifications made within spirit herein and principle, equivalent substitution,
Improve etc., it should be included within the scope of claims hereof.
Claims (10)
- A kind of 1. method of definite user's value, which is characterized in that the described method includes：Judge whether user is not stay available family；When the user is not stay available family, available family is not stayed according to being obtained the cookie ID for not staying available family Default line on the factor characteristic value；Institute is determined according to the weight of the factor on the characteristic value of the factor on the default line for not staying available family and each default line It states and the user at available family is not stayed to be worth.
- 2. according to the method described in claim 1, it is characterized in that, the cookie ID at available family is not stayed to obtain described in the basis Described in obtaining the characteristic value of the factor on the default line at available family is not stayed to include：Conversation recording at least one line is obtained according to the cookie ID for not staying available family, conversation recording bag on every line Include the value of behavioral parameters on multiple lines；According to the default statistical of behavioral parameters on each line, conversation recording at least one line is counted, described in acquisition The characteristic value of the factor on the default line at available family is not stayed.
- 3. according to the method described in claim 1, it is characterized in that, the method further includes：When the user is to have stayed available family, the pre- of available family has been stayed according to obtaining the User ID for having stayed available family If on line under the characteristic value of the factor and default line the factor characteristic value；According to the characteristic value of the factor on the default line for having stayed available family, the weight of the factor, described default on the default line The weight of the factor determines described the user at available family have been stayed to be worth under the characteristic value of the factor and the default line under line.
- 4. according to the method described in claim 3, it is characterized in that, the User ID at available family is stayed to obtain institute described in the basis Stating the characteristic value of the factor under the characteristic value of the factor and default line on the default line for stayed available family includes：It is obtained according to the User ID for having stayed available family and accesses record under conversation recording and at least one line at least one line, Conversation recording includes the value of behavioral parameters on multiple lines on every line, and accessing record under every line includes behavioral parameters under multiple lines Value；According to the default statistical of behavioral parameters on each line, count conversation recording at least one line obtain described in Stay the characteristic value of the factor on the default line at available family；According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line obtain described in Stay the characteristic value of the factor under the default line at available family.
- 5. according to the method described in any of claim 1 to 4, which is characterized in that it is described judge user whether be do not stay it is available Family includes：The value for inquiring about the User ID of the user whether there is, in the absence of the value of the User ID of the user, the user It is not stay available family.
- 6. a kind of device of definite user's value, which is characterized in that described device includes：Judging unit, for judging whether user is not stay available family；First acquisition unit, for when the user is not stay available family, being obtained according to the cookie ID for not staying available family Obtain the characteristic value for not staying the factor on the default line at available family；First determination unit, for not staying the characteristic value of the factor and each default line on the default line at available family according to The weight of the factor does not stay the user at available family to be worth described in determining.
- 7. device according to claim 6, which is characterized in that the first acquisition unit includes：First obtains subelement, for the cookie ID at available family not to be stayed to obtain conversation recording at least one line according to, Conversation recording includes the value of behavioral parameters on multiple lines on every line；First statistics subelement, for according to the default statistical of behavioral parameters on each line, counting at least one line Upper conversation recording, obtain described in do not stay the characteristic value of the factor on the default line at available family.
- 8. device according to claim 6, which is characterized in that described device further includes：Second acquisition unit, for when the user is to have stayed available family, being obtained according to the User ID for having stayed available family On the default line for having stayed available family under the characteristic value of the factor and default line the factor characteristic value；Second determination unit, for having stayed the characteristic value of the factor on the default line at available family according to, on the default line because The weight of son, the weight of the factor determines described to have stayed available family under the characteristic value of the factor and the default line under the default line User is worth.
- 9. device according to claim 8, which is characterized in that the second acquisition unit includes：Second obtains subelement, for according to conversation recording on User ID at least one line of acquisition for having stayed available family and extremely It accesses and records under a few line, conversation recording includes the value of behavioral parameters on multiple lines on every line, and record is accessed under every line Include the value of behavioral parameters under multiple lines；Second statistics subelement, for according to the default statistical of behavioral parameters on each line, counting at least one line The characteristic value of the factor on the default line at available family has been stayed described in upper conversation recording acquisition；According to the default statistical of behavioral parameters under each line, count conversation recording under at least one line obtain described in Stay the characteristic value of the factor under the default line at available family.
- 10. according to the device described in claim 6-9 any one, which is characterized in thatThe judging unit, the value for inquiring about the User ID of the user whether there is, when the value of the User ID of the user In the absence of, the user is not stay available family.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610983603.7A CN108062679A (en) | 2016-11-08 | 2016-11-08 | Determine the method and device of user's value |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610983603.7A CN108062679A (en) | 2016-11-08 | 2016-11-08 | Determine the method and device of user's value |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108062679A true CN108062679A (en) | 2018-05-22 |
Family
ID=62136839
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610983603.7A Pending CN108062679A (en) | 2016-11-08 | 2016-11-08 | Determine the method and device of user's value |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108062679A (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101025737A (en) * | 2006-02-22 | 2007-08-29 | 王东 | Attention degree based same source information search engine aggregation display method and its related system |
| CN101122904A (en) * | 2006-08-08 | 2008-02-13 | 任喜军 | Internet webpage value evaluation, balancing method |
| CN102937951A (en) * | 2011-08-15 | 2013-02-20 | 北京百度网讯科技有限公司 | Method for building internet protocol (IP) address classification model, user classifying method and device |
| US20160261537A1 (en) * | 2015-03-04 | 2016-09-08 | Line Corporation | Server, method of controlling server, and non-transitory computer-readable medium |
| CN105989004A (en) * | 2015-01-27 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Information releasing pretreatment method and device |
-
2016
- 2016-11-08 CN CN201610983603.7A patent/CN108062679A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101025737A (en) * | 2006-02-22 | 2007-08-29 | 王东 | Attention degree based same source information search engine aggregation display method and its related system |
| CN101122904A (en) * | 2006-08-08 | 2008-02-13 | 任喜军 | Internet webpage value evaluation, balancing method |
| CN102937951A (en) * | 2011-08-15 | 2013-02-20 | 北京百度网讯科技有限公司 | Method for building internet protocol (IP) address classification model, user classifying method and device |
| CN105989004A (en) * | 2015-01-27 | 2016-10-05 | 阿里巴巴集团控股有限公司 | Information releasing pretreatment method and device |
| US20160261537A1 (en) * | 2015-03-04 | 2016-09-08 | Line Corporation | Server, method of controlling server, and non-transitory computer-readable medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US9177326B2 (en) | Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network | |
| US8463919B2 (en) | Process for associating data requests with site visits | |
| JP5671633B2 (en) | Determining preference categories based on user access attribute values | |
| JP5551704B2 (en) | Evaluating online marketing efficiency | |
| CN104951465A (en) | Application recommendation method and device | |
| JP6320288B2 (en) | Name identification device, name identification method, and name identification program | |
| CN106817235B (en) | The detection method and device of website abnormal amount of access | |
| CA3062119A1 (en) | Method and device for setting sample weight, and electronic apparatus | |
| JP2018139036A (en) | Analysis device | |
| CN106649347A (en) | Interest information identification method and apparatus | |
| CN111340522B (en) | Resource recommendation method, device, server and storage medium | |
| TWI514817B (en) | Information redirect method and equipment | |
| US20180033022A1 (en) | Evaluating coincident interaction indicators | |
| CN113139826A (en) | Method and device for determining distribution authority of advertisement space and computer equipment | |
| US10664864B1 (en) | Publisher paywall and supplemental content server integration | |
| CN107665208A (en) | User preference measure and device | |
| JP6570689B2 (en) | Name identification device, name identification method, and name identification program | |
| CN108062679A (en) | Determine the method and device of user's value | |
| KR102167595B1 (en) | System and method for products recommendation service, and apparatus applied to the same | |
| JP6924611B2 (en) | Information processing equipment, information processing methods and programs | |
| KR101022712B1 (en) | Method, system and computer-readable recording medium for providing an index on adverisement results | |
| CN108665290A (en) | The method and system of trade company's conversion ratio is improved based on user access path | |
| US9270547B1 (en) | Determining device counts | |
| JP7195187B2 (en) | Estimation device, estimation method and estimation program | |
| CN108255878A (en) | User information processing method and relevant apparatus |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| CB02 | Change of applicant information |
Address after: 100080 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing Applicant after: Beijing Guoshuang Technology Co.,Ltd. Address before: 100086 Cuigong Hotel, 76 Zhichun Road, Shuangyushu District, Haidian District, Beijing Applicant before: Beijing Guoshuang Technology Co.,Ltd. |
|
| CB02 | Change of applicant information | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180522 |
|
| RJ01 | Rejection of invention patent application after publication |