CN108052671A

CN108052671A - A kind of method and system that content item push is carried out based on Dynamic Matching

Info

Publication number: CN108052671A
Application number: CN201711483347.6A
Authority: CN
Inventors: 魏钦刚
Original assignee: Beijing Qihoo Technology Co Ltd
Current assignee: BEIJING QIYUAN TECHNOLOGY Co.,Ltd.
Priority date: 2017-12-29
Filing date: 2017-12-29
Publication date: 2018-05-18
Anticipated expiration: 2037-12-29
Also published as: CN108052671B

Abstract

The invention discloses a kind of method and system that content item push is carried out based on Dynamic Matching, the described method includes the applicating category that multiple applications are determined according to statistics and basic weighted value, and parsed to determine the attribute information of the position of appearing and each position of appearing for carrying out content item presentation to the configuration file of each application；Regulation coefficient is determined according to the attribute information of each position of appearing, and the changeable weight value of position of appearing is determined based on regulation coefficient and corresponding basic weighted value；Multiple content items are obtained in content library and determines the content type of each content item according to preset rules and coefficient is presented；It determines the content type of each content item and the application matching degree for the applicating category each applied, and determines the presentation matching degree of the changeable weight value that coefficient and each position of appearing is presented of each content item；It is selected from multiple content items with the associated content push of each position of appearing to corresponding position of appearing based on application matching degree and presentation matching degree.

Description

A kind of method and system that content item push is carried out based on Dynamic Matching

Technical field

The present invention relates to internet arena, more particularly, to a kind of side that content item push is carried out based on Dynamic Matching Method, system and mobile terminal.

Background technology

With the rise of Internet technology, the epoch of information explosion have arrived；Various softwares and application emerge in an endless stream rich Rich the various demands such as people’s lives, the clothing, food, lodging and transportion -- basic necessities of life of people can be converted into information and be solved by internet, respectively Kind information provision being pushed to demand user group also by the various medium moment.Meanwhile either online game, news Or application software, the ratio that internet occupies people's daily time are more and more.Advertisement is from traditional paper media, TV Media are progressively expanded to internet new media, and similar advertisement is pushed in news, in online game or application software Content item has become the media mode of covering user's scale of construction maximum.

The main flow of current content item push be in applying certain position of appearing content item can be presented it is i.e. logical Know that content supplier is provided with position of appearing to matched content item, content supplier is made or will made according to demand The content item finished is sent to application, applies and content item is presented in corresponding position of appearing.The flow typically needs The flow asked+fed back；And current content item push is because it needs to undergo proposition demand, realization demand and obtains feedback three Point or propose demand and obtain feedback two parts could to realize the presentation of a position of appearing, such content item pushing efficiency The information age development being getting faster can not be got caught up in, while wastes substantial amounts of human cost.Meanwhile in because of content item being Hold supplier to provide according to demand, matched order of accuarcy proposes that the accuracy of demand and content provide dependent on party in request Business understands the accuracy of demand, and the degree of so dependence subjective judgement is excessive, and matching accuracy can not also be effectively guaranteed.

The content of the invention

In order to solve existing content item push existing for background technology, there are pushing efficiency is low, manpower of waste operation The problems such as cost and push matching accuracy can not be guaranteed, content is carried out the present invention provides one kind based on Dynamic Matching The method and system of item push, the method and system are preset at content in advance by setting up content library, by substantial amounts of content item In storehouse, and the content type of each content with coefficient is presented is configured, saves content supplier and content item offer is provided Time；Each take on the changeable weight value of position in being applied by the analysis of pair application being connected with system, and according to The presentation coefficient of changeable weight value and content item is matched, dynamic to obtain the best match content item for each taking on position, It completes to the push for each taking on position.

According to an aspect of the present invention, providing a kind of method that content item push is carried out based on Dynamic Matching is included：

It is determined to carry out the one or more application of content item presentation, is determined according to statistics one or more of The applicating category and basic weighted value each applied in, and the configuration file of each application is parsed to determine each For carrying out the attribute information of at least one position of appearing of content item presentation and each position of appearing in, wherein described Attribute information includes position grade and position pattern；

Regulation coefficient is determined according to the attribute information of each position of appearing, and is answered based on the regulation coefficient with what is belonged to Basic weighted value determines the changeable weight value of each position of appearing；

Multiple content items are obtained in content library and content type and the presentation of each content item are determined according to preset rules Coefficient；

Determine the content type of each content item and the application matching degree for the applicating category each applied, and according to each interior The changeable weight value of the presentation coefficient and each position of appearing that hold item determines that matching degree is presented；And

It is selected based on the application matching degree and presentation matching degree from the multiple content item and each position of appearing phase The push content item is simultaneously pushed to corresponding position of appearing and obtains presentation result by associated push content item；

The method is further included updates statistics according to the presentation result dynamic of content item, and passes through the statistics The regulation coefficient of the basic weighted value of application and position of appearing belonging to Indirect method position of appearing, the presentation result include interior Hold presentation number, number of clicks and conversion ratio of the item within the unit interval；

The method further includes the ratio that setting accounts for total matching degree using matching degree and presentation matching degree, and according to application The numerical value of matching degree is with the numerical value to answer seizure ratio and presentation matching degree and to the total matching degree of answer seizure ratio acquisition, by each Presence Bit The highest content item of total matching degree is put to push on the position of appearing；

If the highest content item of total matching degree is identical on multiple position of appearing, according to the content item with it is corresponding more Total matching degree of a position of appearing is ranked up multiple position of appearing, and it is highest that the content item is presented on ranking results On position of appearing；Other in addition to the highest position of appearing of ranking results participate in the position of appearing of sequence, select total matching degree the Two high content items are as the highest content item of matching degree；

Before Dynamic Matching is carried out, drawn a portrait according to the user of the corresponding audience of each content item to be presented, again The basic weighted value of one or more of applications is obtained, and each presentation is redefined according to the basic weighted value regained The changeable weight value of position；Changeable weight value according to redefining redefines presentation matching degree, and according to redefining The matching that matching degree re-starts content item and position of appearing is presented；

The method, which further includes, is presented number pre-set interval in the setting unit time, such as the position of appearing in the unit interval Presentation number higher than pre-set interval, then improve the adjustment system of the basic weighted value of application and position of appearing belonging to position of appearing Number；If the presentation number of the position of appearing in the unit interval is in pre-set interval, then the basis of application belonging to position of appearing is weighed The regulation coefficient of weight values and position of appearing is constant；Presentation number such as the position of appearing in the unit interval is less than preset areas Between, then reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And as in the unit interval The presentation number of the position of appearing is far below pre-set interval, then the species that information is presented is added to the position of appearing In the limitation species of attribute information；

The method further includes number of clicks pre-set interval in the setting unit time, such as the position of appearing in the unit interval Number of clicks higher than pre-set interval, then improve the adjustment system of the basic weighted value of application and position of appearing belonging to position of appearing Number；If the number of clicks of the position of appearing in the unit interval is in pre-set interval, then the basis of application belonging to position of appearing is weighed The regulation coefficient of weight values and position of appearing is constant；Number of clicks such as the position of appearing in the unit interval is less than preset areas Between, then reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And as in the unit interval The number of clicks of the position of appearing is far below pre-set interval, then the species that information is presented is added to the position of appearing In the limitation species of attribute information；

The method further includes conversion ratio pre-set interval in the setting unit time, such as the position of appearing in the unit interval High conversion rate then improves the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing in pre-set interval； If the conversion ratio of the position of appearing in the unit interval is in pre-set interval, then the basic weighted value of application belonging to position of appearing with And the regulation coefficient of position of appearing is constant；If the conversion ratio of the position of appearing in the unit interval is less than pre-set interval, then reduce The regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And such as the Presence Bit in the unit interval The conversion ratio put is far below pre-set interval, then the species that information is presented is added to the limit of the position of appearing attribute information In production of hybrid seeds class；

The method supplements the content item in the content library in real time, is provided in real time higher than available with ensureing to meet Position of appearing quantity content item；And the characteristic information of content item includes content genres, content price and content class Not；

The content library is communicatively coupled with content supplier, so as to be supplemented in real time content item；It is and described Content supplier provides content item according to requirement of the content library to content item characteristic information；

The quantity of the content supplier is multiple, and the characteristic information of the content item further includes content supplier；Pass through The presentation result of the content item scoring to each in multiple content suppliers, and that result is presented is internal according to real-time The fraction for holding provider is modified；And content item is preferentially provided by the high content item provider that scores；

The characteristic information of the content item further includes content supplier's species label；If the content supplier is at specific kind The content of class is presented the corresponding scoring of result and is higher than average score, then the content supplier obtains the particular kind of label；With And the particular kind of content item is preferentially provided by the content supplier for holding the particular kind of label；

The demand that the content library reception content party in request provides, and automatically generated content item according to demand, with to content Item is supplemented in real time；

The demand that the content requirements side provides includes content type, content genres and the basic material of content item；Institute It states content library and provides content item presentation frame according to content type and content genres, the material that the content item is presented in frame can It is replaced by the basic material of content requirements side and generates new content item；When frame is presented less than content item in the quantity of basic material During material in frame, select content item that critical positions material in frame is presented and be replaced, insignificant position material remains unchanged； And when basic material is equal to or more than content item and the material in frame is presented, basic material is screened, and to content The material that item is presented in frame carries out whole replacements；

The content library includes locally uploading interface, and passes through the local interface that uploads and uploaded to carry out in fact content item When supplement；

The method further includes each position of appearing that monitoring is being presented and treats the end time；And when specific Presence Bit Put when the end time be less than predetermined threshold value when, by the specific position of appearing be classified as available for carry out content item presentation presentation Position；

The position pattern includes square pattern and strip pattern, and the square pattern is used to show square presentation letter Breath；The strip pattern is used to show the presentation information of strip；The strip pattern includes transverse screen strip pattern and vertical screen item Shape pattern；The square pattern includes transverse screen square pattern and vertical screen square pattern；The transverse screen square pattern includes transverse screen Full frame square pattern and transverse screen dialog box square pattern；The vertical screen square pattern includes the full frame square pattern of vertical screen and erects Shield dialog box square pattern；Under equal conditions the position grade of the full frame square pattern of the transverse screen is square higher than transverse screen dialog box The position grade of pattern；Under equal conditions the position grade of the full frame square pattern of the vertical screen is higher than the square sample of vertical screen dialog box The position grade of formula；

The attribute information of the position of appearing includes position and the time is presented, and according to the characteristic information match bit of content item It puts and the time is presented；

The characteristic information of the content item includes time and unit interval price is presented；Pass through the unit interval of content item Price, content genres and content type are matched with position of appearing, after the completion of matching, according to the presentation time of content item It is presented on position of appearing；

The application includes personal computer PC end webpage, mobile terminal webpage, web game, the game of PC ends, mobile terminal trip Play, PC ends application program and mobile terminal application program；

The method is further included when the price of content item is higher than predetermined threshold value, confirms the content item by manual examination and verification Position of appearing.

According to another aspect of the present invention, providing a kind of system that content item push is carried out based on Dynamic Matching is included：

Position of appearing computing unit, the position of appearing computing unit is for energy in the definite multiple applications being connected with system The one or more application of content item presentation is enough carried out, determines each to apply in one or more of applications according to statistics Applicating category and basic weighted value, and the configuration file of each application is parsed to determine in each application for carrying out At least one position of appearing and the attribute information of each position of appearing that content item is presented, wherein the attribute information includes position Put grade and position pattern；

The position of appearing computing unit is used to determine regulation coefficient according to the attribute information of each position of appearing, and is based on The regulation coefficient and the basic weighted value of the application belonged to determine the changeable weight value of each position of appearing；

Content item computing unit, the content item computing unit are used to obtain in the content library for store content items more A content item simultaneously determines the content type of each content item according to preset rules and coefficient is presented；

Matching unit, the matching unit include the application each applied of position of appearing computing unit output for receiving Classification and the changeable weight value and content item computing unit of each position of appearing output each content item content type and Coefficient is presented；The matching unit is used to determine application of the content type with the applicating category each applied of each content item Presentation matching degree is determined with degree, and according to the presentation coefficient of each content item and the changeable weight value of each position of appearing；And

For the application matching degree that is exported according to the matching unit and matching degree is presented from the multiple interior in push unit Rong Xiangzhong selects push content item associated with each position of appearing and the push content item is pushed to corresponding presentation Position simultaneously obtains presentation result；

The system comprises feedback unit, the feedback unit is used to be updated according to the presentation result dynamic of content item and count Data, and the adjustment of the basic weighted value and position of appearing by application belonging to the statistics Indirect method position of appearing Coefficient, the presentation result include content item presentation number, number of clicks and conversion ratio within the unit interval；

The matching unit accounts for the ratio of total matching degree for setting using matching degree and presentation matching degree, and foundation should With the numerical value of matching degree with, with obtaining total matching degree to answer seizure ratio, will each be presented to answer seizure ratio and the numerical value that matching degree is presented The highest content item of total matching degree is pushed on the position of appearing on position；

The matching unit is used for same content item with total matching degree of corresponding multiple position of appearing to multiple presentations Position is ranked up, and the content item is presented on the highest position of appearing of ranking results；For removing ranking results highest Position of appearing outside other participate in sequence position of appearing, the content item for selecting total matching degree second high is as matching degree highest Content item；

To be presented content item of the position of appearing computing unit for the output of reception content item computing unit corresponds to Audience user portrait, and according to the user of the corresponding audience of content item to be presented draw a portrait, regain The basic weighted value of one or more of applications, and each position of appearing is redefined according to the basic weighted value regained Changeable weight value；Changeable weight value according to redefining redefines presentation matching degree, and according to the presentation redefined Matching degree re-starts the matching of content item and position of appearing；

The feedback unit is for being presented number pre-set interval in the setting unit time, such as the Presence Bit in the unit interval The presentation number put is higher than pre-set interval, then improves the adjustment of the basic weighted value and position of appearing of application belonging to position of appearing Coefficient；If the presentation number of the position of appearing in the unit interval is in pre-set interval, then the basis of application belonging to position of appearing The regulation coefficient of weighted value and position of appearing is constant；Presentation number such as the position of appearing in the unit interval is less than preset areas Between, then reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And as in the unit interval The presentation number of the position of appearing is far below pre-set interval, then the species that information is presented is added to the position of appearing In the limitation species of attribute information；

The feedback unit is for number of clicks pre-set interval in the setting unit time, such as the Presence Bit in the unit interval The number of clicks put is higher than pre-set interval, then improves the adjustment of the basic weighted value and position of appearing of application belonging to position of appearing Coefficient；If the number of clicks of the position of appearing in the unit interval is in pre-set interval, then the basis of application belonging to position of appearing The regulation coefficient of weighted value and position of appearing is constant；Number of clicks such as the position of appearing in the unit interval is less than preset areas Between, then reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And as in the unit interval The number of clicks of the position of appearing is far below pre-set interval, then the species that information is presented is added to the position of appearing In the limitation species of attribute information；

The feedback unit is for conversion ratio pre-set interval in the setting unit time, such as the position of appearing in the unit interval High conversion rate in pre-set interval, then improve the adjustment system of the basic weighted value of application and position of appearing belonging to position of appearing Number；If the conversion ratio of the position of appearing in the unit interval is in pre-set interval, then the basic weight of application belonging to position of appearing The regulation coefficient of value and position of appearing is constant；Conversion ratio such as the position of appearing in the unit interval is less than pre-set interval, then Reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And it is in as described in the unit interval The species that information is presented then is added to the position of appearing attribute information by the conversion ratio of existing position far below pre-set interval Limitation species in；

The content item of the content library supplements in real time, is provided in real time higher than available position of appearing with ensureing to meet The content item of quantity；And the characteristic information of content item includes content genres, content price and content type；

The demand that the content requirements side provides includes content type, content genres and the basic material of content item；Institute Stating content library includes content item presentation frame, and content library provides content item according to content type and content genres and frame, institute is presented The new content item of generation can be replaced by the basic material of content requirements side by stating the material that content item is presented in frame；When basic When the material in frame is presented less than content item for the quantity of material, selects content item that critical positions material in frame is presented and replaced It changes, insignificant position material remains unchanged；It is right and when basic material is equal to or more than content item and the material in frame is presented Basic material is screened, and the material presented to content item in frame carries out whole replacements；

The system comprises monitoring unit, the monitoring unit is waited to tie for monitoring each position of appearing presented The beam time；And when specific position of appearing is when the end time predetermined threshold value is less than, the specific position of appearing is classified as can For carrying out the position of appearing of content item presentation；

The application being connected with system includes personal computer PC end webpage, mobile terminal webpage, web game, the trip of PC ends Play, mobile terminal game, PC ends application program and mobile terminal application program；

The system comprises manual examination and verification unit, the manual examination and verification unit is used to be higher than default threshold when the price of content item During value, the position of appearing of the content item is confirmed by manual examination and verification.

According to another aspect of the present invention, a kind of mobile terminal is provided, including or for perform system as described above.

Beneficial effects of the present invention are：Technical scheme gives a kind of based on Dynamic Matching progress content item The method and system of push, the method and system are preset at content library in advance by setting up content library, by substantial amounts of content item In, and the content type of each content is configured with coefficient is presented, it saves content supplier and content item offer is provided Time each takes on the changeable weight value of position in being applied by the analysis of pair application being connected with system, and according to dynamic The presentation coefficient of state weighted value and content item is matched, and dynamic acquisition each takes on the best match content item of position, complete Into to the push for each taking on position；The method and system are adjusted corresponding by the presentation result dynamic fed back after push simultaneously The changeable weight value of position of appearing and the presentation coefficient of content item realize Dynamic Matching, Developing Tactics；The method and system Realize the matching push of automatic content item, saved while greatly improving pushing efficiency the manpower of content operation into This, the Developing Tactics and matching of the method and system by mobilism improve the matched accuracy of push and promptness.

Description of the drawings

By reference to the following drawings, exemplary embodiments of the present invention can be more fully understood by：

Fig. 1 is a kind of flow of method that content item push is carried out based on Dynamic Matching of the specific embodiment of the invention Figure；

Fig. 2 is that the demand according to content requirements side of the specific embodiment of the invention carries out in real time the content item of content library The flow chart of supplement；

Fig. 3 A are a kind of structure of system that content item push is carried out based on Dynamic Matching of the specific embodiment of the invention Figure；

Fig. 3 B are a kind of structure of system that content item push is carried out based on Dynamic Matching of another embodiment of the present invention Figure；

Fig. 4 is the structure chart of the system to multiple game push Dynamic Matching content items of the specific embodiment of the invention.

Specific embodiment

Exemplary embodiments of the present invention are introduced referring now to attached drawing, however, the present invention can use many different shapes Formula is implemented, and is not limited to the embodiment described herein, and to provide these embodiments be to disclose at large and fully The present invention, and fully convey the scope of the present invention to person of ordinary skill in the field.Show for what is be illustrated in the accompanying drawings Term in example property embodiment is not limitation of the invention.In the accompanying drawings, identical cells/elements use identical attached Icon is remembered.

Unless otherwise indicated, term used herein has person of ordinary skill in the field (including scientific and technical terminology) It is common to understand meaning.Further it will be understood that with the term that usually used dictionary limits, be appreciated that and its The linguistic context of association area has consistent meaning, and is not construed as Utopian or overly formal meaning.

Fig. 1 is a kind of flow of method that content item push is carried out based on Dynamic Matching of the specific embodiment of the invention Figure, as shown in Figure 1, the described method includes：

Step 110, it is determined to carry out the one or more application of content item presentation, described one is determined according to statistics The applicating category each applied in a or multiple applications and basic weighted value, and the configuration file of each application is parsed with It determines in each application for carrying out the attribute information of at least one position of appearing of content item presentation and each position of appearing, Wherein described attribute information includes position grade and position pattern；

The system is communicated by network connection with multiple applications, determines that the one of content presentation can be carried out this moment A or multiple applications, in systems, one or more of applications have its corresponding applicating category and basic weighted value, institute It states applicating category and basic weighted value is determined by statistics, statistics can carry out real-time update according to result is presented, into And the applicating category of the one or more of applications of real-time update and basic weighted value；

Parsing with the configuration file of the application of presentation content can each determine that the presentation of content item presentation can be carried out this moment Position, the application that content presentation can be carried out can at least include position of appearing (as can not position of appearing, then the system To be not available for the application of content presentation), in systems, each Presence Bit is equipped with its corresponding attribute information, the attribute letter Breath includes position grade and position pattern；

The position pattern includes square pattern and strip pattern, and the square pattern is used to show square presentation letter Breath；The strip pattern is used to show the presentation information of strip；The strip pattern includes transverse screen strip pattern and vertical screen item Shape pattern；The square pattern includes transverse screen square pattern and vertical screen square pattern；The transverse screen square pattern includes transverse screen Full frame square pattern and transverse screen dialog box square pattern；The vertical screen square pattern includes the full frame square pattern of vertical screen and erects Shield dialog box square pattern；Under equal conditions the position grade of the full frame square pattern of the transverse screen is square higher than transverse screen dialog box The position grade of pattern；Under equal conditions the position grade of the full frame square pattern of the vertical screen is higher than the square sample of vertical screen dialog box The position grade of formula.

Exemplified by multiple game push Dynamic Matching content items, system is first to multiple game with it by network connection It being polled confirmation, confirms the one or more game that can carry out content item presentation, the content item includes advertisement, and according to Statistics determines the game classification each played in one or more of game and basic weighted value, and the game classification can To include schoolgirl's game, physical game, life leisure game, shooting game, RPG game, children's play, developmental game and street Machine game etc., the game of each classification have corresponding user to draw a portrait, determine that the other purpose of game class is precisely to be matched, Such as the content item push of an one-piece dress, be pushed to can be than being more suitable in the game that classification is schoolgirl in shooting game；The base Plinth weighted value determines by the statistics of history, i.e., by the content item presented in historical data in each game it is final be in Now result determines；

The configuration file each played is parsed, the position of appearing for carrying out content item presentation is can be used in being played, often A position of appearing can have its corresponding attribute information in systems, and the attribute information includes position grade and position pattern； By taking game as an example, the position grade includes each position of appearing affiliated logical depth in gaming, five-star position etc. Grade each can browse to the information of the position on the opening page of the game into the player of the game；By being in respectively Affiliated logical depth is that a position of appearing determines each position etc. by the probability that player browses in gaming in gaming for existing position Grade；Belonging positions pattern includes can be full frame or the square pattern that is shown as dialog box；And presented down on the screen Strip pattern.

Step 120, regulation coefficient is determined according to the attribute information of each position of appearing, and based on the regulation coefficient and institute The basic weighted value of the application of ownership determines the changeable weight value of each position of appearing.The regulation coefficient of affiliated each position of appearing It is adjusted by attribute information and statistics into Mobile state, i.e., it, can be to each Presence Bit by the real-time update of statistics The regulation coefficient and the basic weighted value of corresponding application put carry out real-time update, to obtain the newer changeable weight value of dynamic. Exemplified by multiple game push Dynamic Matching content items, regulation coefficient is determined according to the attribute information of each position of appearing, and Further determine that changeable weight value of each position of appearing based on its correspondence application, i.e., according to regulation coefficient and the application belonged to Basic weighted value determine.

Step 130, multiple content items are obtained in content library and the content class of each content item is determined according to preset rules Other and presentation coefficient.Prestored several content items in the content library, and content item is supplemented in real time, real to ensure to meet When provide higher than available position of appearing quantity content item；And the characteristic information of content item includes content genres, content Price and content type.Several content items that prestore in content library cause during content item pushes, each without being directed to Demand or position of appearing carry out once individually matching, i.e., upgrade to batch processing from processing item by item, substantially increase content item The processing speed of push reduces the pressure and cost of operation.

The real-time supplement of content item can be realized by following three kinds of situations in the content library：

Mode 1, the content library are communicatively coupled with content supplier, so as to be supplemented in real time content item；With And the content supplier provides content item according to requirement of the content library to content item characteristic information.

The quantity of the content supplier is multiple, and the characteristic information of the content item further includes content supplier；Pass through The presentation result of the content item scoring to each in multiple content suppliers, and that result is presented is internal according to real-time The fraction for holding provider is modified；And content item is preferentially provided by the high content item provider that scores.

The characteristic information of the content item further includes content supplier's species label；If the content supplier is at specific kind The content of class is presented the corresponding scoring of result and is higher than average score, then the content supplier obtains the particular kind of label；With And the particular kind of content item is preferentially provided by the content supplier for holding the particular kind of label.

Mode 2, as shown in Fig. 2, the demand according to content requirements side supplements the content item of content library in real time Method include：

Step 210, the demand that content library reception content party in request provides, and automatically generated content item according to demand, with right Content item is supplemented in real time；The demand that the content requirements side provides include the content type of content item, content genres and Basic material.

Step 220, content library provides content item according to content type and content genres and frame is presented, and the content item is presented Material in frame can be replaced by the basic material of content requirements side generates new content item.

Step 230, judge whether the basic material of content requirements is presented the material in frame less than content item；When substantially plain When the material in frame is presented less than content item for the quantity of material, jump procedure 240；Within the quantity of basic material is equal to or more than When holding the material in item presentation frame, jump procedure 241；

Step 240, select content item that critical positions material in frame is presented to be replaced, insignificant position material is kept not Become.

Step 241, basic material is screened, and the material presented to content item in frame carries out whole replacements.

The supplement of content item in the content library that the mode 2 is realized can further realize the content item supplement of standardization, i.e., Party in request is as requested or template provides the fixed basic material of form, you can completes the structure of content item and is stored in content library In；

Mode 3, the content library include local upload interface, and pass through the local interface that uploads and uploaded with to content item It is supplemented in real time.

The enterprise as used in the system, which divides into contents production department, can carry out the making and output of content item, can the side of passing through The realizing method of formula 3 carries out local upload, stores into content library.

Exemplified by multiple game push Dynamic Matching content items, multiple content items are obtained in content library and according to default Rule determines the content type of each content item and coefficient is presented；The content library of system is according to being made of multiple content suppliers Alliance of content supplier constantly provides content item in real time, and each content supplier reaches content with party in request and agreement and root is presented Content item is made according to demand, the content item to complete is sent to content library by content supplier, and system is relied on to realize content It presents；By taking party in request requires to show a kind of its product skirt as an example, content is reached by content supplier and party in request, association is presented View, content supplier complete the making of content item, and the content item to complete is sent in content library, when system is in content It when the content item is extracted in storehouse, and is pushed to corresponding position of appearing and is presented, complete the demand of party in request.

The party in request can reach content with alliance of content supplier and agreement is presented, and alliance of content supplier is according to each content The portfolio of provider is good at species etc. reasonably content requirements is allocated, and realizes that the load between each content supplier is equal Weighing apparatus；Species is good at by the content supplier, can provide data support by the way that result is presented by system.

Step 140, the content type of each content item and the application matching degree for the applicating category each applied, and root are determined It determines that matching degree is presented according to the presentation coefficient of each content item and the changeable weight value of each position of appearing.It is described to apply matching degree And matching degree is presented and is calculated according to preset rules；Each content type can be stored in the preset rules with each using class Other preset value using matching degree can be exported according to preset value and applied by inquiring about definite content type and applicating category Matching degree；Various numerical value can be stored in the preset rules is presented coefficient and the presentation of the changeable weight value of various numerical value Preset value with degree, the presentation factor v and changeable weight value numerical value determined by inquiry can be according to default Value Data Existing matching degree.

Exemplified by multiple game push Dynamic Matching content items, the content type of each content item and each game are determined Game class it is other using matching degree, the matching degree is calculated by preset rules, can stored in the preset rules Each content type and the preset value of each game classification matching degree, can basis by inquiring about definite content type and game classification Preset value exports matching degree；The changeable weight that coefficient and various numerical value is presented of various numerical value can be stored in the preset rules The preset value of the presentation matching degree of value, can be according to pre- by inquiring about definite presentation factor v and changeable weight value numerical value If matching degree is presented in Value Data.

Step 150, selected based on the application matching degree and presentation matching degree from the multiple content item with being in each Existing position is associated to be pushed content item and the push content item is pushed to corresponding position of appearing and obtains presentation result.

The method further includes the ratio that setting accounts for total matching degree using matching degree and presentation matching degree, and according to application The numerical value of matching degree is with the numerical value to answer seizure ratio and presentation matching degree and to the total matching degree of answer seizure ratio acquisition, by each Presence Bit The highest content item of total matching degree is put to push on the position of appearing.

If the highest content item of total matching degree is identical on multiple position of appearing, according to the content item with it is corresponding more Total matching degree of a position of appearing is ranked up multiple position of appearing, and it is highest that the content item is presented on ranking results On position of appearing；Other in addition to the highest position of appearing of ranking results participate in the position of appearing of sequence, select total matching degree the Two high content items are as the highest content item of matching degree.

It also can be according to same content item in the matched highest position of appearing general of selection matching degree in each taking on position This content item is presented；If the highest position of appearing of multiple total matching degrees of content item is identical, according to the position of appearing with it is more Total matching degree of a content item is ranked up multiple content items, and the highest content item of ranking results is presented on the presentation On position；In addition to the highest content item of ranking results other participate in sequence content item, select total matching degree second it is high be in Existing position is as the highest position of appearing of matching degree.

Before Dynamic Matching is carried out, drawn a portrait according to the user of the corresponding audience of each content item to be presented, again The basic weighted value of one or more of applications is obtained, and each presentation is redefined according to the basic weighted value regained The changeable weight value of position；Changeable weight value according to redefining redefines presentation matching degree, and according to redefining The matching that matching degree re-starts content item and position of appearing is presented.

Exemplified by pushing Dynamic Matching content items to multiple game, by the application matching angle value determined and matching is presented Angle value can obtain a total matching angle value, according to total matching angle value to the highest content item of matching degree on same position It is pushed and is presented；It also can be according to same content item in the matched selection highest presentation of matching degree in each taking on position This content item is presented in position.

The method is further included updates statistics according to the presentation result dynamic of content item, and passes through the statistics The regulation coefficient of the basic weighted value of application and position of appearing belonging to Indirect method position of appearing, the presentation result include interior Hold presentation number, number of clicks and conversion ratio of the item within the unit interval.

Number pre-set interval is presented in the setting unit time, as the presentation number of the position of appearing in the unit interval is higher than Pre-set interval then improves the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；Such as the unit interval The presentation number of the interior position of appearing is in pre-set interval, then the basic weighted value and Presence Bit applied belonging to position of appearing The regulation coefficient put is constant；If the presentation number of the position of appearing in the unit interval is less than pre-set interval, then Presence Bit is reduced The regulation coefficient of the basic weighted value of application and position of appearing belonging to putting；And the institute such as the position of appearing in the unit interval It states presentation number and is far below pre-set interval, then the species that information is presented is added to the limitation kind of the position of appearing attribute information In class.

Number of clicks pre-set interval in the setting unit time, as the number of clicks of the position of appearing in the unit interval is higher than Pre-set interval then improves the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；Such as the unit interval The number of clicks of the interior position of appearing is in pre-set interval, then the basic weighted value and Presence Bit applied belonging to position of appearing The regulation coefficient put is constant；If the number of clicks of the position of appearing in the unit interval is less than pre-set interval, then Presence Bit is reduced The regulation coefficient of the basic weighted value of application and position of appearing belonging to putting；And the institute such as the position of appearing in the unit interval It states number of clicks and is far below pre-set interval, then the species that information is presented is added to the limitation kind of the position of appearing attribute information In class.

Conversion ratio pre-set interval in the setting unit time, if the high conversion rate of the position of appearing in the unit interval is in default The regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing is then improved in section；Such as institute in the unit interval The conversion ratio of position of appearing is stated in pre-set interval, then the tune of the basic weighted value of application and position of appearing belonging to position of appearing Integral coefficient is constant；If the conversion ratio of the position of appearing in the unit interval is less than pre-set interval, then reducing should belonging to position of appearing The regulation coefficient of basic weighted value and position of appearing；And the conversion ratio such as the position of appearing in the unit interval Far below pre-set interval, then the species that information is presented is added in the limitation species of the position of appearing attribute information.

The method further includes each position of appearing that monitoring is being presented and treats the end time；And when specific Presence Bit Put when the end time be less than predetermined threshold value when, by the specific position of appearing be classified as available for carry out content item presentation presentation Position.The attribute information of the position of appearing includes position and the time is presented, and according to the characteristic information matched position of content item The time is presented；The characteristic information of the content item includes time and unit interval price is presented；During by the unit of content item Between price, content genres and content type matched with position of appearing, after the completion of matching, during according to the presentation of content item Between presented on position of appearing.

The presentation time is set, on the one hand convenient for system or content item provider according to presentation time and unit interval valency Lattice carry out the disbursement and sattlement of content item；On the other hand each presentation applied and respectively applied being connected convenient for system monitoring with system Whether position can carry out content item presentation.The application include personal computer PC end webpage, mobile terminal webpage, web game, The game of PC ends, mobile terminal game, PC ends application program and mobile terminal application program.The method further includes the valency when content item When lattice are higher than predetermined threshold value, the position of appearing of the content item is confirmed by manual examination and verification.When content item selling at exorbitant prices, it is necessary to The intervention of manual examination and verification is carried out, to ensure the presentation quality of the content item.

Substantial amounts of content item is preset in content library by the method in advance by setting up content library, and to each content Content type and coefficient be presented be configured, the time that content supplier carries out content item offer is saved, by pair with being The analysis for the application that system is connected each takes on the changeable weight value of position in being applied, and according to changeable weight value and content Presentation coefficient matched, it is dynamic to obtain the best match content item for each taking on position, complete to each taking on position Push；Simultaneously the method dynamically adjusted by the presentations result fed back after push the changeable weight value of corresponding position of appearing with And the presentation coefficient of content item, realize Dynamic Matching, Developing Tactics；The method realizes automatic content item matching push, The human cost of content operation is saved while greatly improving pushing efficiency, the method and system pass through mobilism Developing Tactics and matching improve the matched accuracy of push and promptness.

Fig. 3 A are a kind of structure of system that content item push is carried out based on Dynamic Matching of the specific embodiment of the invention Figure.As shown in Figure 3A, the system comprises：

Position of appearing computing unit 310, the position of appearing computing unit 310 for determine be connected with system it is multiple answer The one or more application of content item presentation can be carried out in, is determined according to statistics every in one or more of applications The applicating category of a application and basic weighted value, and the configuration file of each application is parsed to determine to use in each application In at least one position of appearing and the attribute information of each position of appearing that carry out content item presentation, wherein the attribute information Including position grade and position pattern.

The position of appearing computing unit 310 is used to determine regulation coefficient according to the attribute information of each position of appearing, and The changeable weight value of each position of appearing is determined based on the basic weighted value of the regulation coefficient and the application belonged to.

The position of appearing computing unit 310 is used for the content item pair to be presented of reception content item computing unit output The user's portrait for the audience answered, and drawn a portrait according to the user of the corresponding audience of content item to be presented, it obtains again The basic weighted value of one or more of applications is obtained, and each Presence Bit is redefined according to the basic weighted value regained The changeable weight value put；Changeable weight value according to redefining redefines presentation matching degree, and is according to what is redefined Existing matching degree re-starts the matching of content item and position of appearing.

The attribute information of the position of appearing includes position and the time is presented, and according to the characteristic information match bit of content item It puts and the time is presented.The characteristic information of the content item includes time and unit interval price is presented；Pass through the unit of content item Time price, content genres and content type are matched with position of appearing, after the completion of matching, according to the presentation of content item Time is presented on position of appearing.

Content item computing unit 320, the content item computing unit 320 are used in the content library for store content items Multiple content items are obtained in 350 and determines the content type of each content item according to preset rules and coefficient is presented.

Matching unit 330, the matching unit 330 include each of the output of position of appearing computing unit 310 for receiving Each content item of the changeable weight value and content item computing unit 320 of the applicating category of application and each position of appearing output Content type and present coefficient；The matching unit 330 is used for what is determined the content type of each content item and each apply The application matching degree of applicating category, and determined according to the presentation coefficient of each content item and the changeable weight value of each position of appearing Matching degree is presented.

The matching unit 330 applies matching degree for setting and the ratio that matching degree accounts for total matching degree is presented, and according to It, will be each according to the numerical value and the numerical value to answer seizure ratio and presentation matching degree of application matching degree with obtaining total matching degree to answer seizure ratio The highest content item of total matching degree is pushed on the position of appearing on position of appearing.

The matching unit 330 is used for Existing position is ranked up, and the content item is presented on the highest position of appearing of ranking results；For removing ranking results most Outside high position of appearing other participate in sequence position of appearing, the content item for selecting total matching degree second high as matching degree most High content item.

For the application matching degree that is exported according to the matching unit 330 and matching degree is presented from described in push unit 340 Push content item associated to each position of appearing is selected in multiple content items and is pushed to the push content item corresponding Position of appearing and obtain presentation result.

The a kind of of another embodiment of the present invention according to Fig. 3 B carries out content item push based on Dynamic Matching The structure chart of system；The system comprises：

Position of appearing computing unit 310, the position of appearing computing unit 310 for determine be connected with system it is multiple answer The one or more application of content item presentation can be carried out in, is determined according to statistics every in one or more of applications The applicating category of a application and basic weighted value, and the configuration file of each application is parsed to determine to use in each application In at least one position of appearing and the attribute information of each position of appearing that carry out content item presentation, wherein the attribute information Including position grade and position pattern.The position of appearing computing unit 310 is used to be believed according to the attribute of each position of appearing Breath determines regulation coefficient, and determines each position of appearing based on the basic weighted value of the regulation coefficient and the application belonged to Changeable weight value.

Content item computing unit 320, the content item computing unit 320 are used to obtain multiple contents in content library 350 Item simultaneously determines the content type of each content item according to preset rules and coefficient is presented.

The system also includes：Content library 350, feedback unit 360, monitoring unit 370 and manual examination and verification unit 380.

Content library 350, the content library 350 are used for store content items.The content item of the content library 350 is to supplement in real time , to ensure to meet the content item for providing the quantity higher than available position of appearing in real time；And the characteristic information bag of content item Include content genres, content price and content type.The content library 350 is communicatively coupled with content supplier, so as to right Content item is supplemented in real time；And the content supplier provides according to requirement of the content library 350 to content item characteristic information Content item.

The characteristic information of the content item further includes content supplier's species label；If the content supplier is at specific kind The content of class is presented the corresponding scoring of result and is higher than average score, then the content supplier obtains the particular kind of label；With And the particular kind of content item is preferentially provided by the content supplier for holding the particular kind of label.The content library The demand that 350 reception content parties in request provide, and automatically generated content item according to demand, supplemented in real time content item.

The demand that the content requirements side provides includes content type, content genres and the basic material of content item；Institute Stating content library 350 includes content item presentation frame, and content library 350 provides content item according to content type and content genres and frame is presented Frame, the material that the content item is presented in frame can be replaced by the basic material of content requirements side generates new content item； When the material in frame is presented less than content item in the quantity of basic material, select content item that critical positions material in frame is presented It is replaced, insignificant position material remains unchanged；And when basic material is equal to or more than the element in content item presentation frame During material, basic material is screened, and the material presented to content item in frame carries out whole replacements.

The content library 350 include it is local upload interface, and pass through it is local upload interface uploaded with to content item into Row supplements in real time.The application being connected with system includes personal computer PC end webpage, mobile terminal webpage, web game, PC End game, mobile terminal game, PC ends application program and mobile terminal application program.

Feedback unit 360, the feedback unit 360 are used to update statistics according to the presentation result dynamic of content item, And basic weighted value and the regulation coefficient of position of appearing by being applied belonging to the statistics Indirect method position of appearing, The presentation result includes content item presentation number, number of clicks and conversion ratio within the unit interval.The feedback unit 360 for being presented number pre-set interval in the setting unit time, as the presentation number of the position of appearing in the unit interval is higher than Pre-set interval then improves the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；Such as the unit interval The presentation number of the interior position of appearing is in pre-set interval, then the basic weighted value and Presence Bit applied belonging to position of appearing The regulation coefficient put is constant；If the presentation number of the position of appearing in the unit interval is less than pre-set interval, then Presence Bit is reduced The regulation coefficient of the basic weighted value of application and position of appearing belonging to putting；And the institute such as the position of appearing in the unit interval It states presentation number and is far below pre-set interval, then the species that information is presented is added to the limitation kind of the position of appearing attribute information In class；

The feedback unit 360 is used for number of clicks pre-set interval in the setting unit time, is in as described in the unit interval The number of clicks of existing position then improves the basic weighted value of application belonging to position of appearing and position of appearing higher than pre-set interval Regulation coefficient；If the number of clicks of the position of appearing in the unit interval is in pre-set interval, then application belonging to position of appearing The regulation coefficient of basic weighted value and position of appearing is constant；If the number of clicks of the position of appearing in the unit interval is less than pre- If section, then the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing is reduced；And during such as unit The number of clicks of the interior position of appearing is far below pre-set interval, then the species that information is presented is added to the presentation In the limitation species of position attribution information；

The feedback unit 360 is for conversion ratio pre-set interval in the setting unit time, such as the presentation in the unit interval The high conversion rate of position then improves the adjustment of the basic weighted value and position of appearing of application belonging to position of appearing in pre-set interval Coefficient；If the conversion ratio of the position of appearing in the unit interval is in pre-set interval, then the basis of application belonging to position of appearing is weighed The regulation coefficient of weight values and position of appearing is constant；Conversion ratio such as the position of appearing in the unit interval is less than pre-set interval, Then reduce the regulation coefficient of the basic weighted value of application and position of appearing belonging to position of appearing；And as described in the unit interval The conversion ratio of position of appearing is far below pre-set interval, then the species that information is presented is added to the position of appearing attribute believes In the limitation species of breath.

Monitoring unit 370, at the end of the monitoring unit 370 is for monitoring the treating of each position of appearing presented Between；And when specific position of appearing when the end time be less than predetermined threshold value when, the specific position of appearing is classified as and can be used for Carry out the position of appearing of content item presentation.

Manual examination and verification unit 380, the manual examination and verification unit 380 are used for when the price of content item is higher than predetermined threshold value, The position of appearing of the content item is confirmed by manual examination and verification.

Fig. 4 is the structure chart of the system to multiple game push Dynamic Matching content items of the specific embodiment of the invention. As shown in figure 4, exemplified by multiple game push Dynamic Matching content items, the system in content item provider alliance by carrying For content item, and pass through Dynamic Matching and push respective content item on the position of appearing of multiple game.

System is first polled confirmation to it by multiple game of network connection, and confirmation can carry out content item presentation One or more game, the content item includes advertisement, and is determined according to statistics every in one or more of game The game classification of a game and basic weighted value, the game classification can include schoolgirl's game, physical game, life recreation trip Play, shooting game, RPG game, children's play, developmental game and arcade game etc., the game of each classification have corresponding User draws a portrait, and determines that the other purpose of game class is precisely to be matched, and the content item push of such as one one-piece dress is pushed to class It Wei not understand in the game of schoolgirl than being more suitable in shooting game；The basis weighted value is determined by the statistics of history, i.e., logical The final presentation result of the content item presented in each game in historical data is crossed to determine.

The configuration file each played is parsed, the position of appearing for carrying out content item presentation is can be used in being played, each Position of appearing can have its corresponding attribute information in systems, and the attribute information includes position grade and position pattern；With Exemplified by game, the position grade includes each position of appearing affiliated logical depth in gaming, five-star position grade On the opening page of the game, i.e., each the information of the position can be browsed into the player of the game；By each taking on Affiliated logical depth is that a position of appearing determines each position grade by the probability that player browses in gaming in gaming for position； Belonging positions pattern includes can be full frame or the square pattern that is shown as dialog box；And the strip presented down on the screen Pattern.

Regulation coefficient is determined according to the attribute information of each position of appearing, and further determines that each position of appearing is based on it The changeable weight value of corresponding application, i.e., determine according to the basic weighted value of regulation coefficient and the application belonged to.

Multiple content items are obtained in content library and content type and the presentation of each content item are determined according to preset rules Coefficient；The content library of system constantly provides content in real time according to the alliance of content supplier being made of multiple content suppliers , each content supplier reaches content presentation agreement with party in request and makes content item according to demand, and content supplier will make The content item for making to complete is sent to content library, and system is relied on to realize the presentation of content；It requires to show a kind of its product with party in request Exemplified by skirt, content being reached by content supplier and party in request, agreement is presented, content supplier completes the making of content item, and The content item to complete is sent in content library, when system is extracted the content item in content library, and is pushed It is presented to corresponding position of appearing, completes the demand of party in request.

Determine that the content type of each content item is other using matching degree with the game class each played, the matching degree is led to It crosses preset rules to be calculated, the default of each content type and each game classification matching degree can be stored in the preset rules Value can export matching degree by inquiring about definite content type and game classification according to preset value；It can in the preset rules It is true by inquiring about to store the preset value of the presentation matching degree of the changeable weight value that coefficient and various numerical value are presented of various numerical value Matching degree can be presented according to default Value Data in fixed presentation factor v and changeable weight value numerical value.

By the application matching angle value determined and matching angle value is presented, a total matching angle value can be obtained, according to Total matching angle value is pushed and presented to the highest content item of matching degree on same position；Also can be existed according to same content item Matched each taking in position selects the highest position of appearing of matching degree that this content item is presented.

The above is only the specific embodiment of the disclosure, it is noted that for the ordinary skill people of this field Member for, on the premise of disclosure spirit is not departed from, can make it is several improve, modification and deformation, these improve, modification, It is regarded as in the protection domain of the application with deformation.

Claims

1. a kind of method that content item push is carried out based on Dynamic Matching, the described method includes：

It is determined to carry out the one or more application of content item presentation, one or more of applications is determined according to statistics In the applicating category each applied and basic weighted value, and the configuration file of each application is parsed to determine each application In for carry out content item presentation at least one position of appearing and each position of appearing attribute information, wherein the attribute Information includes position grade and position pattern；

Regulation coefficient is determined according to the attribute information of each position of appearing, and based on the regulation coefficient and the application belonged to Basic weighted value determines the changeable weight value of each position of appearing；

Multiple content items are obtained in content library and determines the content type of each content item according to preset rules and coefficient is presented；

Determine the content type of each content item and the application matching degree for the applicating category each applied, and according to each content item Presentation coefficient and each position of appearing changeable weight value determine present matching degree；And

It is selected based on the application matching degree and presentation matching degree from the multiple content item associated with each position of appearing Push content item and the push content item is pushed to corresponding position of appearing and obtains presentation result.

2. updating statistics according to the presentation result dynamic of content item according to the method described in claim 1, further including, and lead to The regulation coefficient of the basic weighted value of application and position of appearing belonging to the statistics Indirect method position of appearing is crossed, it is described Result, which is presented, to be included content item presentation number, number of clicks and conversion ratio within the unit interval.

3. according to the method described in claim 1, further include setting accounts for total matching degree using matching degree and presentation matching degree Ratio, and the numerical value according to application matching degree is always matched with the numerical value to answer seizure ratio and presentation matching degree with to answer seizure ratio acquisition Degree, the highest content item of total matching degree on each position of appearing is pushed on the position of appearing.

If 4. according to the method described in claim 3, the highest content item of total matching degree is identical on multiple position of appearing, root Multiple position of appearing are ranked up with total matching degree of corresponding multiple position of appearing according to the content item, and by the content Item is presented on the highest position of appearing of ranking results；In addition to the highest position of appearing of ranking results other participate in sequence be in Existing position, the content item for selecting total matching degree second high is as the highest content item of matching degree.

5. according to the method described in claim 1, before Dynamic Matching is carried out, according to each content item to be presented it is corresponding by User's portrait of many groups regains the basic weighted value of one or more of applications, and according to the basis regained Weighted value redefines the changeable weight value of each position of appearing；Changeable weight value according to redefining redefines presentation With degree, and re-start according to the presentation matching degree redefined the matching of content item and position of appearing.

6. a kind of system that content item push is carried out based on Dynamic Matching, the system comprises：

Position of appearing computing unit, the position of appearing computing unit is for determine in multiple applications for being connected with system can be into The one or more application that row content item is presented is answered according to what statistics determined each to apply in one or more of applications With classification and basic weighted value, and the configuration file of each application is parsed to determine in each application for carrying out content At least one position of appearing and the attribute information of each position of appearing that item is presented, wherein the attribute information is including position etc. Grade and position pattern；

The position of appearing computing unit is used to determine regulation coefficient according to the attribute information of each position of appearing, and based on described Regulation coefficient and the basic weighted value of the application belonged to determine the changeable weight value of each position of appearing；

Content item computing unit, the content item computing unit are multiple interior for being obtained in the content library for store content items Hold item and determine the content type of each content item according to preset rules and coefficient is presented；

Matching unit, the matching unit include the applicating category each applied of position of appearing computing unit output for receiving The content type of each content item exported with the changeable weight value and content item computing unit of each position of appearing and presentation Coefficient；The matching unit is used to determine that the content type of each content item is matched with the application for the applicating category each applied Degree, and presentation matching degree is determined according to the presentation coefficient of each content item and the changeable weight value of each position of appearing；And

For the application matching degree exported according to the matching unit and matching degree is presented from the multiple content item in push unit The push content item is simultaneously pushed to corresponding position of appearing by middle selection push content item associated with each position of appearing And obtain presentation result.

7. system according to claim 6, the system comprises feedback unit, the feedback unit is used for according to content item Presentation result dynamic update statistics, and pass through the statistics Indirect method position of appearing belonging to application basis power The regulation coefficient of weight values and position of appearing, the result that presents include presentation number of the content item within the unit interval, click on Number and conversion ratio.

8. system according to claim 6, the matching unit accounts for for setting using matching degree and presentation matching degree The ratio of total matching degree, and the numerical value according to application matching degree is with the numerical value to answer seizure ratio and presentation matching degree and to answer seizure ratio Total matching degree is obtained, the highest content item of total matching degree on each position of appearing is pushed on the position of appearing.

9. system according to claim 8, the matching unit is used for same content item and corresponding multiple Presence Bits The total matching degree put is ranked up multiple position of appearing, and the content item is presented on the highest position of appearing of ranking results On；For the position of appearing of other participation sequences in addition to the highest position of appearing of ranking results, select total matching degree second high Content item as the highest content item of matching degree.

10. system according to claim 6, the position of appearing computing unit exports for reception content item computing unit The corresponding audience of content item to be presented user's portrait, and according to the corresponding audient group of content item to be presented User's portrait of body regains the basic weighted value of one or more of applications, and according to the basic weight regained Value redefines the changeable weight value of each position of appearing；Changeable weight value according to redefining redefines presentation matching It spends, and the matching of content item and position of appearing is re-started according to the presentation matching degree redefined.