CN108040280A

CN108040280A - Content item display methods and device, storage medium

Info

Publication number: CN108040280A
Application number: CN201711297277.5A
Authority: CN
Inventors: 李玥亭; 邢鑫岩; 勇幸
Original assignee: Beijing Xiaomi Mobile Software Co Ltd
Current assignee: Beijing Xiaomi Mobile Software Co Ltd
Priority date: 2017-12-08
Filing date: 2017-12-08
Publication date: 2018-05-15

Abstract

The disclosure is directed to a kind of content item display methods and device, storage medium, belong to application of electronic technology field.The described method includes：In the playing process of video, target display location is determined in the broadcasting pictures of the video；Obtain content item to be shown；The content item is shown in the target display location.The disclosure solves in correlation technique the problem of advertising display formats are single, and flexibility is relatively low.The disclosure is used for display content items.

Description

Content item display methods and device, storage medium

Technical field

This disclosure relates to application of electronic technology field, more particularly to a kind of content item display methods and device, storage are situated between Matter.

Background technology

With the fast development of electronic technology, the mode of propagation of video is increasingly abundanter, such as the mode of propagation of video can With including network direct broadcasting, film and TV play etc..The mode for being currently based on video progress advertisement implantation generally comprises：In video Initial time is played individually to play advertisement, individually play advertisement and/or the broadcasting in video in the broadcasting finish time of video Break for commercialsy in journey, current advertising display formats are single, and flexibility is relatively low.

The content of the invention

The embodiment of the present disclosure provides a kind of content item display methods and device, storage medium, can solve related skill The problem of in art.The technical solution is as follows：

According to the first aspect of the embodiment of the present disclosure, there is provided a kind of content item display methods, the described method includes：

In the playing process of video, target display location is determined in the broadcasting pictures of the video；

Obtain content item to be shown；

The content item is shown in the target display location.

Optionally, the display parameters of the content item are matched with the display parameters of the target display location, described aobvious Show that parameter includes at least one of color, brightness and shape.

Optionally, the target display location definite in the broadcasting pictures of the video, including：

Detect in the broadcasting pictures with the presence or absence of the display area for meeting default insertion condition；

When there is the display area for meeting default insertion condition in the broadcasting pictures, meet default insertion bar by described The display area of part is determined as the target display location.

Optionally, the default insertion condition is：

The elemental area of same color in display area is more than preset area threshold value, and the display area is non-human Region；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and the viewing area Domain is inhuman body region.

Optionally, the display area for meeting default insertion condition includes sky, blank metope, blank ground and blank At least one of desktop.

Optionally, with the presence or absence of the display area for meeting default insertion condition in the detection broadcasting pictures, including：

Detected based on nerual network technique and/or deep learning technology default slotting with the presence or absence of meeting in the broadcasting pictures Enter the display area of condition.

Display location mark is obtained from the corresponding video data of the video, the display location mark is used to mark institute The target display location in the broadcasting pictures of video is stated, the video data is the data that management server provides；

The display location is identified to marked position, is determined as the target display location.

Optionally, acquisition content item to be shown, including：

Determine user property, the user property characterization watches the type of the user of the video；

Based on the user property, content item to be shown is obtained from default content item database.

Optionally, the default content item database is local data base, described to be based on the user property, from pre- If content item database in obtain content item to be shown, including：

From the content item database in all content items, the degree of correlation highest with the user property is obtained Preceding n content item as the content item to be shown, the n is positive integer, and the n is equal to the target and shows position The number put.

Optionally, the default content item database is the database in management server, described to be based on the use Family attribute, obtains content item to be shown from default content item database, including：

The user property is sent to the management server；

The content item to be shown that the management server is sent is received, the content item to be shown is institute Management server is stated from all content items of the content item database, the degree of correlation with the user property of acquisition Highest preceding n content item, the n are positive integer, and the n is equal to the number of the target display location.

Optionally, the definite user property, including：

According to the account information on the videoconference client for playing the video, the user property is determined；

And/or according to the log-on message in the terminal for playing the video, determine the user property；

And/or the facial image collected according to the camera assembly of the terminal, determine the user property.

Optionally, the user property includes the one or more in age, gender, occupation and interest.

Optionally, the content item is static advertising.

According to the second aspect of the embodiment of the present disclosure, there is provided a kind of content item display methods, the described method includes：

Target display location is determined in the broadcasting pictures of terminal video to be played；

Obtain content item to be shown；

There is provided the video corresponding video data to the terminal, the video data include display location mark with The content item, the display location mark are used to mark the target display location, and the content item is used for described in confession Shown described in terminal plays during video in the target display location.

Optionally, target display location is determined in the broadcasting pictures of the video to be played in terminal, including：

Optionally, the default insertion condition is：

Optionally, acquisition content item to be shown, including：

The user property that the terminal is sent is received, the user property characterization watches the type of the user of the video；

Based on the user property, in the content item all from content item database, obtain and the user property The highest preceding n content item of the degree of correlation as the content item to be shown, the n is positive integer, and the n is equal to institute State the number of target display location.

According to the third aspect of the embodiment of the present disclosure, there is provided a kind of content item display device, described device include：

Determining module, is configured as in the playing process of video, determines that target is shown in the broadcasting pictures of the video Show position；

Acquisition module, is configured as obtaining content item to be shown；

Display module, is configured as showing the content item in the target display location.

Optionally, the determining module, including：

Detection sub-module, is configured as detecting in the broadcasting pictures with the presence or absence of the viewing area for meeting default insertion condition Domain；

First determination sub-module, is configured as the presence of the display area for meeting default insertion condition in the broadcasting pictures When, the display area for meeting default insertion condition is determined as the target display location.

Optionally, the default insertion condition is：

Optionally, the detection sub-module, is configured as：

Optionally, the determining module, including：

First acquisition submodule, is configured as obtaining display location mark, institute from the corresponding video data of the video The target display location in broadcasting pictures of the display location mark for marking the video is stated, the video data takes for management The data that business device provides；

Second determination sub-module, is configured as identifying the display location into marked position, is determined as the target Display location.

Optionally, the acquisition module, including：

3rd determination sub-module, is configured to determine that user property, and the user property characterization watches the use of the video The type at family；

Second acquisition submodule, is configured as being based on the user property, is obtained from default content item database Content item to be shown.

Optionally, the default content item database is local data base, and second acquisition submodule, is configured For：

Optionally, the default content item database is the database in management server, and described second obtains son Module, is configured as：

The user property is sent to the management server；

Optionally, the 3rd determination sub-module, is configured as：

Optionally, the content item is static advertising.

According to the fourth aspect of the embodiment of the present disclosure, there is provided a kind of content item display device, described device include：

Determining module, is configured as determining target display location in the broadcasting pictures of terminal video to be played；

Acquisition module, is configured as obtaining content item to be shown；

Module is provided, is configured as providing the video corresponding video data to the terminal, in the video data Including display location mark and the content item, the display location mark is used to mark the target display location, described Content item is used for for being shown described in the terminal plays during video in the target display location.

Optionally, the determining module, is configured as：

Optionally, the default insertion condition is：

Optionally, the acquisition module, is configured as：

According to a fifth aspect of the embodiments of the present disclosure, there is provided a kind of content item display device, including：

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

Obtain content item to be shown；

The content item is shown in the target display location.

According to the 6th of the embodiment of the present disclosure the aspect, there is provided a kind of content item display device, including：

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

Obtain content item to be shown；

According to the 7th of embodiment of the present disclosure aspect, there is provided a kind of storage medium, when the instruction in the storage medium by When the processor of terminal performs so that the terminal is able to carry out any content item display methods of first aspect；Or Person, when the instruction in the storage medium is performed by the processor of management server so that the management server can be held Any content item display methods of row second aspect.

The technical scheme provided by this disclosed embodiment can include the following benefits：

The content item display methods that the embodiment of the present disclosure provides, terminal can be in the playing process of video, in video Broadcasting pictures in determine target display location, after content item to be shown is obtained, in target display location is shown Appearance project.Due to can in the broadcasting pictures of video display content items, which can be advertisement, with correlation technique Compare, without individually breaking for commercialsy in video display process, enrich advertising display formats, improve advertisement show it is flexible Property.

It should be appreciated that the general description and following detailed description of the above are only exemplary, this can not be limited It is open.

Brief description of the drawings

In order to illustrate more clearly of embodiment of the disclosure, attached drawing needed in embodiment description will be made below Simply introduce, it should be apparent that, drawings in the following description are only some embodiments of the present disclosure, common for this area For technical staff, without creative efforts, other attached drawings can also be obtained according to these attached drawings.

Fig. 1 is the implementation environment shown involved by the content item display methods provided in disclosure section Example Schematic diagram.

Fig. 2 is a kind of flow chart for content item display methods that one illustrative examples of the disclosure provide.

Fig. 3 is the flow chart for another content item display methods that one illustrative examples of the disclosure provide.

Fig. 4 A are the flow charts for another content item display methods that one illustrative examples of the disclosure provide.

Fig. 4 B are a kind of schematic diagrames of the broadcasting pictures for terminal that one illustrative examples of the disclosure provide.

Fig. 5 is the flow chart for another content item display methods that one illustrative examples of the disclosure provide.

Fig. 6 A are a kind of block diagrams of content item display device according to an exemplary embodiment.

Fig. 6 B are a kind of block diagrams of determining module according to an exemplary embodiment.

Fig. 6 C are the block diagrams of another determining module according to an exemplary embodiment.

Fig. 6 D are a kind of block diagrams of acquisition module according to an exemplary embodiment.

Fig. 7 is the block diagram of another content item display device according to an exemplary embodiment.

Fig. 8 is a kind of block diagram of device for display content items according to an exemplary embodiment.

Fig. 9 is block diagram of the another kind for the device of display content items according to an exemplary embodiment.

Attached drawing herein is merged in specification and forms the part of this specification, shows the implementation for meeting the disclosure Example, and be used to together with specification to explain the principle of the disclosure.

Embodiment

In order to make the purpose, technical scheme and advantage of the disclosure clearer, the disclosure is made below in conjunction with attached drawing into One step it is described in detail, it is clear that described embodiment is only disclosure some embodiments, rather than whole implementation Example.Based on the embodiment in the disclosure, what those of ordinary skill in the art were obtained without making creative work All other embodiment, belongs to the scope of disclosure protection.

Fig. 1 is referred to, it illustrates the reality involved by the content item display methods provided in disclosure section Example Apply the schematic diagram of environment.The implementation environment can include：Management server 110 and at least one terminal 120.

Management server 110 can be a server, the server cluster being either made of some servers or It is a cloud computing service center.Terminal 120 can be smart mobile phone, computer, multimedia player, electronic reader, can wear Wear formula equipment etc..

Connection can be established by cable network or wireless network between management server 110 and terminal 120.

Optionally, management server can be video server, video server can be provided for terminal video data and Content item；Alternatively, management server can include video server and content item server, video server can be eventually End provides video data, and management server can provide content item for terminal；Alternatively, management server can also be that other can To provide video data and content item destination server for terminal, the embodiment of the present disclosure does not limit this.

Fig. 2 is a kind of flow chart for content item display methods that one illustrative examples of the disclosure provide, and can be applied Terminal 120 in the implementation environment of such as Fig. 1, as shown in Fig. 2, this method can include：

Step 201, in the playing process of video, in the broadcasting pictures of video determine target display location.

Step 202, obtain content item to be shown.

Step 203, in target display location display content items.

Optionally, content item can be advertisement.

In conclusion the content item display methods that the embodiment of the present disclosure provides, terminal can be in the playing process of video In, target display location is determined in the broadcasting pictures of video, after content item to be shown is obtained, position is shown in target Put display content items.Due to that can display content items, the content item can be advertisement in the broadcasting pictures of video, with Correlation technique is compared, and without individually breaking for commercialsy in video display process, is enriched advertising display formats, is improved advertisement and show The flexibility shown.

Fig. 3 is a kind of flow chart for content item display methods that one illustrative examples of the disclosure provide, and can be applied Management server 110 in the implementation environment of such as Fig. 1, as shown in figure 3, this method can include：

Step 301, determine target display location in the broadcasting pictures of terminal video to be played.

Step 302, obtain content item to be shown.

Step 303, provide the terminal with the corresponding video data of the video, and video data includes display location mark and interior Appearance project, display location mark is used to mark target display location, in target when content item is for supplying the terminal plays video Display location is shown.

Optionally, content item can be advertisement.

In conclusion the content item display methods that the embodiment of the present disclosure provides, management server can be waited to broadcast in terminal Target display location is determined in the broadcasting pictures for the video put, and obtains content item to be shown, then provides the terminal with bag The video data of display location mark and content item is included, to enable the terminals to show in target display location when playing the video Show content item.Since terminal can display content items, the content item can be advertisement in the broadcasting pictures of video, with Correlation technique is compared, and without individually breaking for commercialsy in video display process, is enriched advertising display formats, is improved advertisement and show The flexibility shown.

Fig. 4 A are a kind of flow charts for content item display methods that one illustrative examples of the disclosure provide, and can be applied In the implementation environment of such as Fig. 1, as shown in Figure 4 A, this method can include：

Step 401, management server provide video data for terminal.

Optionally, management server can be video server, and management server can provide video data for terminal, with For terminal plays video corresponding with video data.

Step 402, terminal whether there is in detection broadcasting pictures in the playing process of video and meet default insertion condition Display area.

Wherein, presetting insertion condition can be：The elemental area of same color in display area is more than preset area threshold Value, and display area is inhuman body region；Or, the connected domain area of the corresponding binary image in display area is more than preset area Threshold value, and display area is inhuman body region.

Exemplary, meeting the display area of default insertion condition can be the white space of object, such as meet default insert Entering the display area of condition includes at least one of sky, blank metope, blank ground and blank desktop.Need what is illustrated It is that the display area for meeting default insertion condition cannot influence key message in the broadcasting pictures of video, key message Including people information and business designaton information etc., to avoid the quality of video playing is influenced, ensure user experience.

Optionally, can be based in nerual network technique and/or deep learning technology detection broadcasting pictures with the presence or absence of symbol Close the display area of default insertion condition.

Step 403, when in broadcasting pictures exist meet default insertion condition display area when, terminal by this meet it is default The display area of insertion condition is determined as destination display area.

It is exemplary, it is assumed that there are a blank metope in broadcasting pictures, which can be determined as target and shown by terminal Show region.

In practical application, in same broadcasting pictures can at the same time there are multiple display areas for meeting default insertion condition, For example, when, there are when a blank metope and a blank desktop, terminal can be by the blank metope and the sky in same broadcasting pictures White desktop is determined as destination display area.

Step 404, terminal determine user property, the type of the user of the user's attribute characterization viewing video.

Optionally, user property can include the one or more in age, gender, occupation and interest.

In the embodiments of the present disclosure, terminal determines that the method for user property can include：

According to the account information on the videoconference client for playing video, user property is determined；And/or according to broadcasting video Terminal on log-on message, determine user property；And/or the facial image collected according to the camera assembly of terminal, really Determine user property.

Exemplary, according to the account information of videoconference client, the history that can be obtained on the videoconference client plays record, Interest-degree of the user to different types of video can be determined by playing record based on history, for example, the history of videoconference client is broadcast Put record in animation broadcasting frequency highest and/or reproduction time it is most long, then can determine interest-degree highest of the user to animation； According to the log-on message in the terminal for playing video, the information such as gender, age and/or the occupation of user can be obtained；Work as terminal During upper broadcasting video, the facial image that can be collected according to the camera assembly (such as front camera) of terminal, to face Image is analyzed, substantially to determine gender and the age of user.In addition, the shopping that user interest can also include user is liked Good, then terminal can obtain and browse record and purchaser record in electric business client, to determine that the shopping of user is liked, the disclosure Embodiment is to determining that the mode of user property does not limit.

Step 405, terminal are based on user property, and content item to be shown is obtained from default content item database Mesh.

Optionally, default content item database can be local data base, and terminal is based on user property, from default Content item to be shown is obtained in content item database, can be included：

From content item database in all content items, obtain a with the highest preceding n of the degree of correlation of user property Content item is as content item to be shown, and n is positive integer, and n is equal to the number of target display location.

It should be noted that to each frame broadcasting pictures of video, it is whole when the number for determining target display location is n Hold and n is obtained from content item database with the highest content item of the degree of correlation of user property as content item to be shown Mesh.

Optionally, terminal can be in advance based on different user properties to content item all in content item database Classify, to improve the acquisition efficiency that content to be shown is obtained from content item database.For example, when user property is During the age, content item all in content item database can be divided into four classes by terminal, including children's class content item, Teenager's class content item, middle aged class content item and old class content item；When user property is gender, terminal can incite somebody to action All content items are divided into two classes, including male's content item and women content item in content item database；When with When family attribute is occupation, terminal can be divided content item all in content item database according to different occupation； When user property is interest, terminal can be drawn content item all in content item database according to different interest Point, such as animation class content item, shopping class content item and diet class content item etc..

Optionally, in the embodiments of the present disclosure, content item can be static advertising.

Step 406, terminal are in target display location display content items.

Optionally, the display parameters of content item that terminal obtains are matched with the display parameters of target display location, this is aobvious Show that parameter can include at least one of color, brightness and shape.It is exemplary, it is assumed that the target display location that terminal determines is The desktop of white square table, then the leading color for the content item for being shown on the desktop that terminal obtains is white or other are light Colour system, the display shape of content item be it is square, can be excessively lofty to avoid the content item shown in broadcasting pictures.

Further, terminal can melt the target display location progress image in the content item and broadcasting pictures of acquisition Conjunction is handled, to improve the overall display effect of broadcasting pictures.

Exemplary, when playing video as shown in Figure 4 B, in terminal, the broadcasting pictures of video include sky areas M, terminal It is target display location that can determine sky areas M, when the content item that terminal obtains is " xx shampoos " advertisement, terminal The advertisement can be shown on the M of region on high, therefore without individually breaking for commercialsy in the playing process of video, avoids taking and uses The time of video is watched at family, improves user experience.

It should be noted that the sequencing for the content item display methods step that the embodiment of the present disclosure provides can carry out Appropriate adjustment, step according to circumstances can also accordingly be increased and decreased, and any one skilled in the art is in the disclosure In the technical scope of exposure, the method that can readily occur in change should all cover within the protection domain of the disclosure, therefore no longer Repeat.

In conclusion the content item display methods that the embodiment of the present disclosure provides, terminal can be in the playing process of video In, target display location is determined in the broadcasting pictures of video, after content item to be shown is obtained, position is shown in target Put display content items.On the one hand, when content item is advertisement, terminal can show advertisement in the broadcasting pictures of video, Without individually breaking for commercialsy in the playing process of video, avoid taking the time that user watches video, improve user experience；Separately On the one hand, the ad content intercutted can be determined based on user property, and different advertisements is intercutted for different users, be realized wide Accuse the personalization of display；Another further aspect, since video is in playing process, in possible multiframe broadcasting pictures, there are target to show position Put, advertisement shown in each target display location, can increase can advertisement inner capacities.Therefore, the embodiment of the present disclosure provides Content item display methods, in abundant advertising display formats, while improving the flexibility that advertisement is shown, improve user's body Test.

Fig. 5 is a kind of flow chart for content item display methods that one illustrative examples of the disclosure provide, and can be applied In the implementation environment of such as Fig. 1, as shown in figure 5, this method can include：

Step 501, management server determine terminal video to be played.

Optionally, when terminal receives the video playing request triggered in video playing client or video playing webpage When, terminal can send video acquisition request to management server, and it is to be played to carry terminal in video acquisition request Video identification information, which can be video name；During management server can be asked based on video acquisition Identification information, determines terminal video to be played.

Wherein, management server can be video server.

Step 502, management server determine target display location in the broadcasting pictures of terminal video to be played.

Optionally, the method that management server determines target display location in the broadcasting pictures of terminal video to be played It can include：

With the presence or absence of the display area for meeting default insertion condition in S21, management server detection broadcasting pictures.

S22, when in broadcasting pictures exist meet default insertion condition display area when, management server will meet default The display area of insertion condition is determined as target display location.

Step 503, terminal send user property, the class of the user of the user's attribute characterization viewing video to management server Type.

Wherein, user property is that terminal determines, in the embodiments of the present disclosure, terminal determines that the method for user property can be with Including：According to the account information on the videoconference client for playing video, user property is determined；And/or according to the end for playing video Log-on message on end, determines user property；And/or the facial image collected according to the camera assembly of terminal, determine to use Family attribute.

Exemplary, according to the account information of videoconference client, the history that terminal can be obtained on the videoconference client plays Record, interest-degree of the user to different types of video can be determined by playing record based on history, for example, videoconference client is gone through The broadcasting frequency highest of animation and/or reproduction time are most long in history broadcasting record, then can determine interest-degree of the user to animation Highest；According to the log-on message in the terminal for playing video, terminal can obtain the letter such as gender, age and/or occupation of user Breath；When playing video in terminal, people that terminal can be collected according to the camera assembly (such as front camera) of terminal Face image, analyzes facial image, substantially to determine gender and the age of user.In addition, user interest can also include The shopping hobby of user, then terminal can obtain and browse record and purchaser record in electric business client, to determine the purchase of user Thing is liked, and the embodiment of the present disclosure determines terminal the mode of user property does not limit.

Step 504, management server are based on user property, in the content item all from content item database, obtain With the highest preceding n content item of the degree of correlation of user property as content item to be shown.

Wherein, n is positive integer, and n is equal to the number of target display location.

Optionally, management server can be in advance based on different user properties in all in content item database Appearance project is classified, to improve the acquisition efficiency that content to be shown is obtained from content item database.For example, work as user When attribute is the age, content item all in content item database can be divided into four classes, including youngster by management server Virgin class content item, teenager's class content item, middle aged class content item and old class content item；When user property is gender When, content item all in content item database can be divided into two classes, including male's content item by management server With women content item；When user property is occupation, management server can be by content all in content item database Project is divided according to different occupation；When user property is interest, management server can be by content item database All content items are divided according to different interest, such as animation class content item, shopping class content item and diet class Content item etc..

Optionally, in the embodiments of the present disclosure, content item can be static advertising.The above project database is pipe The database in server is managed, when content item is static advertising, which can be video server or advertisement Server.

Optionally, the display parameters of content item and the display parameters of target display location that management server obtains Match somebody with somebody, which can include at least one of color, brightness and shape.It is exemplary, it is assumed that what management server determined Target display location is the desktop of white square table, then management server obtain for the content item that is shown on the desktop Leading color is white or other light color systems, and the display shape of content item is square, can be broadcast to avoid terminal when playing video It is excessively lofty to put the content item shown in picture.

Step 505, management server send the terminal corresponding video data of video to be played, the video data to terminal Include display location mark and content item.

Wherein, display location mark is used to mark target display location, when content item is used to supply terminal plays video Target display location is shown.

In practical application, target display location and acquisition institute of the management server in all broadcasting pictures in determining video After having content item to be shown, figure can be carried out with corresponding content item to the target display location in every frame broadcasting pictures As fusion treatment, then management server can be to the corresponding video data of video after terminal transmission image co-registration processing, to subtract The processing workload of few terminal-pair video data.

Step 506, terminal obtain display location mark from video data, and the display location is identified to marked position Put and be determined as target display location.

Step 507, terminal are in the playing process of video, in the target display location display content of the broadcasting pictures of video Project.

Optionally, terminal can show position after video data is received to the target in content item and broadcasting pictures Put and carry out image co-registration processing, to improve the overall display effect of broadcasting pictures.

It should be noted that the sequencing for the content item display methods step that the embodiment of the present disclosure provides can carry out Appropriate adjustment, such as step 502 can be exchanged with the order of step 503 to 504, and step according to circumstances can also accordingly be increased Subtract, for example, the corresponding video of video after the video data that terminal receives carries out image co-registration processing for management server During data, then step 506 need not be performed, terminal can directly play the video based on video data, any to be familiar with this technology neck The technical staff in domain is in the technical scope that the disclosure discloses, and the method that can readily occur in change should all cover in the disclosure Within protection domain, therefore repeat no more.

In conclusion the content item display methods that the embodiment of the present disclosure provides, management server can be waited to broadcast in terminal Target display location is determined in the broadcasting pictures for the video put, and obtains content item to be shown, then provides the terminal with bag The video data of display location mark and content item is included, to enable the terminals to show in target display location when playing the video Show content item.On the one hand, when content item is advertisement, terminal can show advertisement in the broadcasting pictures of video, without Individually break for commercialsy in the playing process of video, avoid taking the time that user watches video, improve user experience；The opposing party Face, the ad content intercutted can be determined based on user property, and different advertisements is intercutted for different users, realize that advertisement is shown The personalization shown；Another further aspect, since video is in playing process, there are target display location in possible multiframe broadcasting pictures, Show advertisement in each target display location, can increase can advertisement inner capacities.Therefore, what the embodiment of the present disclosure provided is interior Hold item display method, in abundant advertising display formats, while improving the flexibility that advertisement is shown, improve user experience.

Fig. 6 A are a kind of block diagrams of content item display device 60 according to an exemplary embodiment, such as Fig. 6 A institutes Show, device 60 can include：

Determining module 601, is configured as in the playing process of video, determines that target is shown in the broadcasting pictures of video Position.

Acquisition module 602, is configured as obtaining content item to be shown.

Display module 603, is configured as in target display location display content items.

In conclusion the embodiment of the present disclosure provide content item display device, terminal can by determining module regarding In the playing process of frequency, target display location is determined in the broadcasting pictures of video, it is to be shown being obtained by acquisition module After content item, by display module in target display location display content items.Due to can be in the broadcasting pictures of video Middle display content items, which can be advertisement, compared with correlation technique, without individually being inserted in video display process Advertisement, enriches advertising display formats, improves the flexibility that advertisement is shown.

Optionally, the display parameters of content item can be matched with the display parameters of target display location, display parameters bag Include at least one of color, brightness and shape.

Optionally, as shown in Figure 6B, determining module 601 can include：

Detection sub-module 6011, is configured as in detection broadcasting pictures with the presence or absence of the viewing area for meeting default insertion condition Domain.

First determination sub-module 6012, is configured as the presence of the display area for meeting default insertion condition in broadcasting pictures When, the display area for meeting default insertion condition is determined as target display location.

Wherein, presetting insertion condition can be：

The elemental area of same color in display area is more than preset area threshold value, and display area is non-human area Domain；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and display area is Inhuman body region.

Optionally, meeting the display area of default insertion condition includes sky, blank metope, blank ground and blank desktop At least one of.

Wherein, detection sub-module can be configured as：

Meet default insertion bar based on whether there is in nerual network technique and/or deep learning technology detection broadcasting pictures The display area of part.

Optionally, as shown in Figure 6 C, determining module 601 can include：

First acquisition submodule 6013, is configured as obtaining display location mark from the corresponding video data of video, shows Show the target display location that station location marker is used in the broadcasting pictures of marking video, video data is the number that management server provides According to.

Second determination sub-module 6014, is configured as identifying display location into marked position, is determined as target and shows Position.

Optionally, as shown in Figure 6 D, acquisition module 602 can include：

3rd determination sub-module 6021, is configured to determine that user property, the user's of user property characterization viewing video Type.

Second acquisition submodule 6022, is configured as being based on user property, is obtained from default content item database Content item to be shown.

Optionally, default content item database is local data base, and the second acquisition submodule, is configured as：

From content item database in all content items, obtain a with the highest preceding n of the degree of correlation of user property For content item as content item to be shown, n is positive integer, and n is equal to the number of target display location.

Optionally, default content item database be management server in database, the second acquisition submodule, by with It is set to：

User property is sent to management server；

Receive the content item to be shown that management server is sent, content item to be shown is management server from interior Hold in all content items of project database, acquisition is with the highest preceding n content item of the degree of correlation of user property, n Positive integer, n are equal to the number of target display location.

Wherein, the 3rd determination sub-module can be configured as：

According to the account information on the videoconference client for playing video, user property is determined；

And/or according to the log-on message in the terminal for playing video, determine user property；

And/or the facial image collected according to the camera assembly of terminal, determine user property.

Optionally, user property includes the one or more in age, gender, occupation and interest.

Optionally, content item is static advertising.

Fig. 7 is a kind of block diagram of content item display device 70 according to an exemplary embodiment, as shown in fig. 7, Device 70 can include：

Determining module 701, is configured as determining target display location in the broadcasting pictures of terminal video to be played.

Acquisition module 702, is configured as obtaining content item to be shown.

Module 703 is provided, is configured as providing the terminal with the corresponding video data of video, video data includes showing position Mark and content item are put, display location mark is used to mark target display location, and content item is used to supply terminal plays video When shown in target display location.

In conclusion the content item display methods that the embodiment of the present disclosure provides, management server can be by determining mould Block determines target display location in the broadcasting pictures of terminal video to be played, and is obtained by acquisition module in be shown Appearance project, then provides the terminal with the video data including display location mark and content item, so that eventually by providing module End can be when playing the video in target display location display content items.Since terminal can be in the broadcasting pictures of video Display content items, which can be advertisement, compared with correlation technique, without individually being intercutted in video display process Advertisement, enriches advertising display formats, improves the flexibility that advertisement is shown.

Optionally, determining module can be configured as：

With the presence or absence of the display area for meeting default insertion condition in detection broadcasting pictures；

When there is the display area for meeting default insertion condition in broadcasting pictures, the display of default insertion condition will be met Region is determined as target display location.

Wherein, presetting insertion condition is：

Optionally, acquisition module can be configured as：

The user property that receiving terminal is sent, the type of the user of user property characterization viewing video；

Based on user property, in the content item all from content item database, the degree of correlation with user property is obtained For highest preceding n content item as content item to be shown, n is positive integer, and n is equal to the number of target display location.

On the device in above-described embodiment, wherein modules perform the concrete mode of operation in related this method Embodiment in be described in detail, explanation will be not set forth in detail herein.

The embodiment of the present disclosure provides a kind of content item display device, including：

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

Obtain content item to be shown；

The content item is shown in the target display location.

Fig. 8 is a kind of block diagram of device 800 for display content items according to an exemplary embodiment.Example Such as, device 800 can be mobile phone, computer, digital broadcast terminal, messaging devices, game console, and tablet is set It is standby, Medical Devices, body-building equipment, personal digital assistant etc..

With reference to Fig. 8, device 800 can include following one or more assemblies：Processing component 802, memory 804, power supply Component 806, multimedia component 808, audio component 810, the interface 812 of input/output (I/O), sensor component 814, and Communication component 816.

The integrated operation of the usual control device 800 of processing component 802, such as with display, call, data communication, phase The operation that machine operates and record operation is associated.Processing component 802 can refer to including one or more processors 820 to perform Order, to complete all or part of step of above-mentioned method.In addition, processing component 802 can include one or more modules, just Interaction between processing component 802 and other assemblies.For example, processing component 802 can include multi-media module, it is more to facilitate Interaction between media component 808 and processing component 802.

Memory 804 is configured as storing various types of data to support the operation in device 800.These data are shown Example includes the instruction of any application program or method for being operated on device 800, and contact data, telephone book data, disappears Breath, picture, video etc..Memory 804 can be by any kind of volatibility or non-volatile memory device or their group Close and realize, as static RAM (SRAM), electrically erasable programmable read-only memory (EEPROM) are erasable to compile Journey read-only storage (EPROM), programmable read only memory (PROM), read-only storage (ROM), magnetic memory, flash Device, disk or CD.

Power supply module 806 provides electric power for the various assemblies of device 800.Power supply module 806 can include power management system System, one or more power supplys, and other components associated with generating, managing and distributing electric power for device 800.

Multimedia component 808 is included in the screen of one output interface of offer between described device 800 and user.One In a little embodiments, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen Curtain may be implemented as touch-screen, to receive input signal from the user.Touch panel includes one or more touch sensings Device is to sense the gesture on touch, slip and touch panel.The touch sensor can not only sense touch or sliding action Border, but also detect and the duration and pressure associated with the touch or slide operation.In certain embodiments, more matchmakers Body component 808 includes a front camera and/or rear camera.When device 800 is in operator scheme, such as screening-mode or During video mode, front camera and/or rear camera can receive exterior multi-medium data.Each front camera and Rear camera can be a fixed optical lens system or have focusing and optical zoom capabilities.

Audio component 810 is configured as output and/or input audio signal.For example, audio component 810 includes a Mike Wind (MIC), when device 800 is in operator scheme, during such as call model, logging mode and speech recognition mode, microphone by with It is set to reception external audio signal.The received audio signal can be further stored in memory 804 or via communication set Part 816 is sent.In certain embodiments, audio component 810 further includes a loudspeaker, for exports audio signal.

I/O interfaces 812 provide interface between processing component 802 and peripheral interface module, and above-mentioned peripheral interface module can To be keyboard, click wheel, button etc..These buttons may include but be not limited to：Home button, volume button, start button and lock Determine button.

Sensor component 814 includes one or more sensors, and the state for providing various aspects for device 800 is commented Estimate.For example, sensor component 814 can detect opening/closed mode of device 800, and the relative positioning of component, for example, it is described Component is the display and keypad of device 800, and sensor component 814 can be with 800 1 components of detection device 800 or device Position change, the existence or non-existence that user contacts with device 800,800 orientation of device or acceleration/deceleration and device 800 Temperature change.Sensor component 814 can include proximity sensor, be configured to detect without any physical contact Presence of nearby objects.Sensor component 814 can also include optical sensor, such as CMOS or ccd image sensor, for into As being used in application.In certain embodiments, which can also include acceleration transducer, gyro sensors Device, Magnetic Sensor, pressure sensor or temperature sensor.

Communication component 816 is configured to facilitate the communication of wired or wireless way between device 800 and other equipment.Device 800 can access the wireless network based on communication standard, such as WiFi, 2G or 3G, or combinations thereof.In an exemplary implementation In example, communication component 816 receives broadcast singal or broadcast related information from external broadcasting management system via broadcast channel. In one exemplary embodiment, the communication component 816 further includes near-field communication (NFC) module, to promote junction service.Example Such as, in NFC module radio frequency identification (RFID) technology can be based on, Infrared Data Association (IrDA) technology, ultra wide band (UWB) technology, Bluetooth (BT) technology and other technologies are realized.

In the exemplary embodiment, device 800 can be believed by one or more application application-specific integrated circuit (ASIC), numeral Number processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), controller, microcontroller, microprocessor or other electronic components are realized, for performing the above method.

In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided Such as include the memory 804 of instruction, above-metioned instruction can be performed to complete the above method by the processor 820 of device 800.For example, The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk With optical data storage devices etc..

The embodiment of the present disclosure provides a kind of storage medium, when the instruction in the storage medium is held by the processor of terminal During row so that the terminal is able to carry out the above item display method.

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

Obtain content item to be shown；

Fig. 9 is a kind of block diagram of device 900 for display content items according to an exemplary embodiment.Example Such as, device 900 may be provided as a server.With reference to Fig. 9, device 900 includes processing component 922, it further comprises one A or multiple processors, and as the memory resource representated by memory 932, can be performed for storing by processing component 922 Instruction, such as application program.The application program stored in memory 932 can include that one or more each is right The module of Ying Yuyi groups instruction.In addition, processing component 922 is configured as execute instruction, to perform the above project display side Method.

Device 900 can also include the power management that a power supply module 926 is configured as executive device 900, and one has Line or radio network interface 950 are configured as device 900 being connected to network, and input and output (I/O) interface 958.Dress Putting 900 can operate based on the operating system for being stored in memory 932, such as Windows ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.

The embodiment of the present disclosure provides a kind of storage medium, when the instruction in the storage medium is by management server When managing device execution so that the management server is able to carry out the above item display method.

Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice invention disclosed herein Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or Person's adaptive change follows the general principle of the disclosure and including the undocumented common knowledge in the art of the disclosure Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope and spirit of the disclosure will by right Ask and point out.

It should be appreciated that the present disclosure is not limited to the precise structures that have been described above and shown in the drawings, and And various modifications and changes may be made without departing from the scope thereof.The scope of the present disclosure is only limited by appended claim.

Claims

A kind of 1. content item display methods, it is characterised in that the described method includes：

In the playing process of video, target display location is determined in the broadcasting pictures of the video；

Obtain content item to be shown；

The content item is shown in the target display location.
2. according to the method described in claim 1, it is characterized in that, described determine that target is shown in the broadcasting pictures of the video Show position, including：

Detect in the broadcasting pictures with the presence or absence of the display area for meeting default insertion condition；

When there is the display area for meeting default insertion condition in the broadcasting pictures, meet default insertion condition by described Display area is determined as the target display location.
3. according to the method described in claim 2, it is characterized in that, the default insertion condition is：

The elemental area of same color in display area is more than preset area threshold value, and the display area is non-human area Domain；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and the display area is Inhuman body region.
4. according to the method described in claim 2, it is characterized in that, the display area for meeting default insertion condition includes day At least one of sky, blank metope, blank ground and blank desktop.
5. according to any method of claim 2 to 4, it is characterised in that whether deposited in the detection broadcasting pictures Meeting the display area of default insertion condition, including：

Detect to whether there is in the broadcasting pictures based on nerual network technique and/or deep learning technology and meet default insertion bar The display area of part.
6. according to the method described in claim 1, it is characterized in that, described determine that target is shown in the broadcasting pictures of the video Show position, including：

Display location mark is obtained from the corresponding video data of the video, the display location mark is used to mark described regard Target display location in the broadcasting pictures of frequency, the video data are the data that management server provides；

The display location is identified to marked position, is determined as the target display location.
7. according to the method described in claim 1, it is characterized in that, described obtain content item to be shown, including：

Determine user property, the user property characterization watches the type of the user of the video；

Based on the user property, content item to be shown is obtained from default content item database.
8. the method according to the description of claim 7 is characterized in that the default content item database is local data Storehouse, it is described to be based on the user property, content item to be shown is obtained from default content item database, including：

From the content item database in all content items, obtain with the degree of correlation of the user property it is highest before For n content item as the content item to be shown, the n is positive integer, and the n is equal to the target display location Number.
9. the method according to the description of claim 7 is characterized in that the default content item database is management server In database, it is described to be based on the user property, content item to be shown is obtained from default content item database, Including：

The user property is sent to the management server；

The content item to be shown that the management server is sent is received, the content item to be shown is the pipe Server is managed from all content items of the content item database, the degree of correlation highest with the user property of acquisition Preceding n content item, the n is positive integer, and the n is equal to the number of the target display location.
10. the method according to the description of claim 7 is characterized in that the definite user property, including：

According to the account information on the videoconference client for playing the video, the user property is determined；

And/or according to the log-on message in the terminal for playing the video, determine the user property；

And/or the facial image collected according to the camera assembly of the terminal, determine the user property.
A kind of 11. content item display methods, it is characterised in that the described method includes：

Target display location is determined in the broadcasting pictures of terminal video to be played；

Obtain content item to be shown；

There is provided the video corresponding video data to the terminal, the video data include display location mark with it is described Content item, the display location mark are used to mark the target display location, and the content item is used to supply the terminal Shown when playing the video in the target display location.
12. according to the method for claim 11, it is characterised in that in the broadcasting pictures of the video to be played in terminal Determine target display location, including：

Detect in the broadcasting pictures with the presence or absence of the display area for meeting default insertion condition；

When there is the display area for meeting default insertion condition in the broadcasting pictures, meet default insertion condition by described Display area is determined as the target display location.
13. according to the method for claim 12, it is characterised in that the default insertion condition is：

The elemental area of same color in display area is more than preset area threshold value, and the display area is non-human area Domain；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and the display area is Inhuman body region.
14. according to the method for claim 11, it is characterised in that acquisition content item to be shown, including：

The user property that the terminal is sent is received, the user property characterization watches the type of the user of the video；

Based on the user property, in the content item all from content item database, the phase with the user property is obtained For the highest preceding n content item of Guan Du as the content item to be shown, the n is positive integer, and the n is equal to the mesh Mark the number of display location.
15. a kind of content item display device, it is characterised in that described device includes：

Determining module, is configured as in the playing process of video, determines that target shows position in the broadcasting pictures of the video Put；

Acquisition module, is configured as obtaining content item to be shown；

Display module, is configured as showing the content item in the target display location.
16. device according to claim 15, it is characterised in that the determining module, including：

Detection sub-module, is configured as detecting in the broadcasting pictures with the presence or absence of the display area for meeting default insertion condition；

First determination sub-module, when being configured as existing in the broadcasting pictures display area for meeting default insertion condition, The display area for meeting default insertion condition is determined as the target display location.
17. device according to claim 16, it is characterised in that the default insertion condition is：

The elemental area of same color in display area is more than preset area threshold value, and the display area is non-human area Domain；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and the display area is Inhuman body region.
18. device according to claim 16, it is characterised in that

The display area for meeting default insertion condition is included in sky, blank metope, blank ground and blank desktop extremely Few one kind.
19. according to any device of claim 16 to 18, it is characterised in that the detection sub-module, is configured as：

Detect to whether there is in the broadcasting pictures based on nerual network technique and/or deep learning technology and meet default insertion bar The display area of part.
20. device according to claim 15, it is characterised in that the determining module, including：

First acquisition submodule, is configured as obtaining display location mark from the corresponding video data of the video, described aobvious Show that station location marker is used to mark the target display location in the broadcasting pictures of the video, the video data is management server The data of offer；

Second determination sub-module, is configured as identifying the display location into marked position, is determined as the target and shows Position.
21. device according to claim 15, it is characterised in that the acquisition module, including：

3rd determination sub-module, is configured to determine that user property, and the user property characterization watches the user's of the video Type；

Second acquisition submodule, is configured as being based on the user property, is obtained from default content item database and wait to show The content item shown.
22. device according to claim 21, it is characterised in that the default content item database is local data Storehouse, second acquisition submodule, is configured as：

From the content item database in all content items, obtain with the degree of correlation of the user property it is highest before For n content item as the content item to be shown, the n is positive integer, and the n is equal to the target display location Number.
23. device according to claim 21, it is characterised in that the default content item database is management service Database in device, second acquisition submodule, is configured as：

The user property is sent to the management server；

The content item to be shown that the management server is sent is received, the content item to be shown is the pipe Server is managed from all content items of the content item database, the degree of correlation highest with the user property of acquisition Preceding n content item, the n is positive integer, and the n is equal to the number of the target display location.
24. device according to claim 21, it is characterised in that the 3rd determination sub-module, is configured as：

According to the account information on the videoconference client for playing the video, the user property is determined；

And/or according to the log-on message in the terminal for playing the video, determine the user property；

And/or the facial image collected according to the camera assembly of the terminal, determine the user property.
25. a kind of content item display device, it is characterised in that described device includes：

Determining module, is configured as determining target display location in the broadcasting pictures of terminal video to be played；

Acquisition module, is configured as obtaining content item to be shown；

Module is provided, is configured as providing the video corresponding video data to the terminal, the video data includes Display location identifies and the content item, and the display location mark is used to mark the target display location, the content Project is used for for being shown described in the terminal plays during video in the target display location.
26. device according to claim 25, it is characterised in that the determining module, is configured as：

Detect in the broadcasting pictures with the presence or absence of the display area for meeting default insertion condition；

When there is the display area for meeting default insertion condition in the broadcasting pictures, meet default insertion condition by described Display area is determined as the target display location.
27. device according to claim 26, it is characterised in that the default insertion condition is：

The elemental area of same color in display area is more than preset area threshold value, and the display area is non-human area Domain；

Or, the connected domain area of the corresponding binary image in display area is more than preset area threshold value, and the display area is Inhuman body region.
28. device according to claim 25, it is characterised in that the acquisition module, is configured as：

The user property that the terminal is sent is received, the user property characterization watches the type of the user of the video；

Based on the user property, in the content item all from content item database, the phase with the user property is obtained For the highest preceding n content item of Guan Du as the content item to be shown, the n is positive integer, and the n is equal to the mesh Mark the number of display location.
A kind of 29. content item display device, it is characterised in that including：

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

In the playing process of video, target display location is determined in the broadcasting pictures of the video；

Obtain content item to be shown；

The content item is shown in the target display location.
A kind of 30. content item display device, it is characterised in that including：

Processor；

Memory for the executable instruction for storing the processor；

Wherein, the processor is configured as：

Target display location is determined in the broadcasting pictures of terminal video to be played；

Obtain content item to be shown；

There is provided the video corresponding video data to the terminal, the video data include display location mark with it is described Content item, the display location mark are used to mark the target display location, and the content item is used to supply the terminal Shown when playing the video in the target display location.
31. a kind of storage medium, it is characterised in that when the instruction in the storage medium is performed by the processor of terminal, make Obtain the terminal and be able to carry out any content item display methods of claims 1 to 10；Alternatively, work as the storage medium In instruction by management server processor perform when so that the management server is able to carry out claim 11 to 14 times Content item display methods described in one.