CN107977857A - A kind of advertisement sending method and system - Google Patents
A kind of advertisement sending method and system Download PDFInfo
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- CN107977857A CN107977857A CN201711119232.9A CN201711119232A CN107977857A CN 107977857 A CN107977857 A CN 107977857A CN 201711119232 A CN201711119232 A CN 201711119232A CN 107977857 A CN107977857 A CN 107977857A
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- advertisement
- webpage
- message
- destination router
- user terminal
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The present invention provides a kind of advertisement sending method and system, method includes：S100 servers generate advertisement pushing strategy；Server described in S200 sends the advertisement pushing strategy to destination router；Destination router described in S300 receives the advertisement pushing strategy；Destination router described in S400 intercepts the response message that return is asked according to user according to the advertisement pushing strategy, and generates advertisement webpage；Destination router described in S500 sends the advertisement webpage to user terminal and carries out advertising display.The present invention, which realizes, precisely launches advertisement, reduces the purpose of advertising cost, and can also carry out advertising display in mobile terminal and desktop end extensively.
Description
Technical field
The present invention relates to field of communication technology, espespecially a kind of advertisement sending method and system.
Background technology
In the epoch of this information technology rapid development, the information of each enterprise businessman swarms forward, in order that allowing masses
It can recognize oneself, improve each enterprise's merchant product, information and the popularity of service, allow more consumers to select oneself
Product, information and service, to earn more profits.Advertisement is exactly that enterprise businessman improves oneself commodity or services a surname of popularity
Biography means, in order that allowing popular product or the service for knowing enterprise businessman, improve the probability of popular selection enterprise businessman, with bigger
Ground obtains profit.
Present advertisement pushing cannot targetedly carry out advertisement pushing, but indiscriminate be pushed away to all-router
Advertisement is sent, router is frequently to user's advertisement, and this advertisement pushing mode contains much information and numerous and diverse, and advertising cost is huge
Greatly, dislike of the public to advertisement and is easily caused.
The content of the invention
The object of the present invention is to provide a kind of advertisement sending method and system, realizes and precisely launches advertisement, reduces advertisement
The purpose of cost.
Technical solution provided by the invention is as follows：
The present invention provides a kind of advertisement sending method, including step：S100 servers generate advertisement pushing strategy；S200 institutes
State server and send the advertisement pushing strategy to destination router；Destination router described in S300 receives the advertisement pushing plan
Slightly；Destination router described in S400 intercepts the response message that return is asked according to user according to the advertisement pushing strategy, and raw
Into advertisement webpage；Destination router described in S500 sends the advertisement webpage to user terminal and carries out advertising display.
Further, step is included before the step S100：Server described in S010 obtains want advertisement information；S020
The server finds the destination router according to the want advertisement information；Server described in S030 is according to described wide
Demand information is accused, generates advertisement script.
Further, the step S400 includes step：Destination router is intercepted according to prefixed time interval described in S410
The response message；The advertisement pushing strategy includes the prefixed time interval；Described in destination router insertion described in S420
The advertisement script of server generation obtains the advertisement webpage to the response message.
Further, the step S420 includes step：Destination router described in S421 filters the response message, screening
Obtain object message；Destination router described in S422 searches target insertion point in the object message；Target road described in S423
The advertisement script is embedded in the target insertion point by device, obtains the advertisement webpage.
Further, the step S500 includes step：Destination router described in S510 generates the first message information, concurrently
The advertisement webpage and first message information are sent to the user terminal；User terminal described in S520 receives first report
Literary information, and generate the second message information；User terminal described in S530 judges first message information and second message
Whether information is consistent；If so, enter step S540；User terminal described in S540 shows the advertisement webpage.
The present invention also provides a kind of advertisement push system, including：Server, destination router and user terminal；The clothes
Business device includes：First generation module, generates advertisement pushing strategy；First communication module, sends the advertisement pushing strategy to institute
State destination router；The destination router includes：Second communication module, receives the advertisement pushing strategy；Processing module, root
The response message that return is asked according to user is intercepted according to the advertisement pushing strategy, and generates advertisement webpage；Second communication
Module, sends the advertisement webpage to the user terminal；The user terminal includes：Third communication module, receives described wide
Accuse webpage；Display module, advertising display is carried out according to the advertisement webpage.
Further, the server further includes：Acquisition module, obtains want advertisement information；Searching module, according to described
Want advertisement information, finds the destination router；First generation module, according to the want advertisement information, generation
Advertisement script.
Further, the processing module includes：Interception unit, the response message is intercepted according to prefixed time interval；
The advertisement pushing strategy includes the prefixed time interval；Processing unit, the advertisement script of the embedded server generation is extremely
The response message, obtains the advertisement webpage.
Further, the processing unit includes：Subelement is filtered, filters the response message, screening obtains target report
Text；Subelement is searched, target insertion point is searched in the object message；Embedded subelement, the advertisement script is embedded in
The target insertion point, obtains the advertisement webpage.
Further, the router further includes：Second generation module, generates the first message information；Second communication
Module, sends the advertisement webpage and first message information to the user terminal；The user terminal includes：Described
Three communication modules, receive first message information；3rd generation module, generates the second message information；Authentication module, judges institute
State the first message information and whether second message information is consistent；The display module, when described in authentication module judgement
When first message information is consistent with second message information, the advertisement webpage is shown.
By a kind of advertisement sending method provided by the invention and system, can bring following at least one beneficial to effect
Fruit：
1) present invention, which realizes, precisely launches advertisement, reduces the purpose of advertising cost.
2) router of the present invention periodically intercepts response message, and generates advertisement webpage, can lift CPU treatment effeciencies, saves
About system resource.
3) router of the present invention periodically intercepts response message, and generates advertisement webpage, improves the effect of advertisement.
4) present invention generation advertisement script, can carry out advertising display in mobile terminal and desktop end extensively.
5) the advertisement script that user terminal verification router of the present invention is sent, can ensure the network security of user terminal.
Brief description of the drawings
Below by a manner of clearly understandable, preferred embodiment is described with reference to the drawings, to a kind of advertisement sending method with
And above-mentioned characteristic, technical characteristic, advantage and its implementation of system are further described.
Fig. 1 is a kind of flow chart of one embodiment of advertisement sending method of the present invention；
Fig. 2 is a kind of flow chart of another embodiment of advertisement sending method of the present invention；
Fig. 3 is a kind of flow chart of another embodiment of advertisement sending method of the present invention；
Fig. 4 is a kind of flow chart of another embodiment of advertisement sending method of the present invention；
Fig. 5 is a kind of structure diagram of another embodiment of advertisement sending method of the present invention；
Fig. 6 is a kind of structure diagram of one embodiment of advertisement push system of the present invention.
Embodiment
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, control is illustrated below
The embodiment of the present invention.It should be evident that drawings in the following description are only some embodiments of the present invention, for
For those of ordinary skill in the art, without creative efforts, other can also be obtained according to these attached drawings
Attached drawing, and obtain other embodiments.
To make simplified form, part related to the present invention is only schematically show in each figure, they are not represented
Its practical structures as product.In addition, so that simplified form readily appreciates, there is identical structure or function in some figures
Component, only symbolically depicts one of those, or has only marked one of those.Herein, "one" is not only represented
" only this ", can also represent the situation of " more than one ".
A kind of one embodiment of advertisement sending method of the present invention, as shown in Figure 1, including：
S100 servers generate advertisement pushing strategy；
Server described in S200 sends the advertisement pushing strategy to destination router；
Destination router described in S300 receives the advertisement pushing strategy；
Destination router described in S400 intercepts the response message that return is asked according to user according to the advertisement pushing strategy,
And generate advertisement webpage；
Destination router described in S500 sends the advertisement webpage to user terminal and carries out advertising display.
Specifically, in the present embodiment, user terminal includes mobile terminal and desktop end, mobile terminal include mobile phone, tablet computer,
IPAD etc. equipment, desktop end include desktop computer, laptop etc. equipment.Server is formulated advertisement pushing by the present invention
Strategy is simultaneously sent to destination router, can avoid indiscriminate being transmitted advertisement pushing strategy, pin to all routers
Advertisement pushing strategy is sent to destination router to property, the CPU treatment effeciencies of server can be saved, save system resource.
Router receives the advertisement pushing strategy that server is sent, and selectively generation advertisement intercept according to advertisement pushing strategy
Advertisement is launched in webpage, screening, can be realized the accurate dispensing of advertisement, be reduced advertising cost.
A kind of another embodiment of advertisement sending method of the present invention, as shown in Fig. 2, including：
Server described in S010 obtains want advertisement information；
Server described in S020 finds the destination router according to the want advertisement information；
Server described in S030 generates advertisement script according to the want advertisement information；
Specifically, want advertisement information includes advertising display content, given birth to according to the gray want advertisement for launching advertisement
Into the advertisement pattern including certain content, according to want advertisement selection selection, this pushes the objective area for needing to cover to server
(usually in units of province).Since router can report the equipment essential information of router itself, server can be route
The Request IP address of device, can be believed according to Request IP address by third party's IP address library inquiry to city position
Breath, matching target area is carried out according to civic location information, is obtained server and is launched the corresponding target route in advertising objective area
Device.The present invention has been established well by the precise positioning in the geographical location for gathering router for accurate launch of follow-up l
Basis, contributes in the effect for improving advertisement.It can be quickly found according to the positional information of collection and meet advertiser during advertisement putting
The user terminal of fixed condition, limits and launches region, realizes precisely push to destination router, is further precisely pushed to target
User, improves ad conversion rates, reduces advertising cost.Server is according to want advertisement edit advertisement content, with independence
(HyperText Markup Language hypertext markup language, is a kind of standard mark language for being used to create webpage to HTML
Speech) form generation advertisement pattern, generate HTML forms advertisement pattern after, write to obtain advertisement script, advertisement script is
JavaScript forms.Router is divided, obtains destination router, targetedly sends advertisement to destination router
Push strategy, can save the CPU treatment effeciencies of server, save system resource.The present invention is according to gray want advertisement
Information generates advertisement script, is conducive in the message of advertisement script insertion Website server response so that user terminal exists
Corresponding advertisement can be browsed to during access target website, improves the effect of advertisement.Advertisement script is handed down to route by server
Device, after router gets advertisement script, easy to subsequently carry out the generation of advertisement webpage.The advertisement pattern of the present invention is HTML shapes
Formula, the advertisement pattern of this HTML forms of covering all is easy to PC, Mac, iPhone, iPad, Android, Windows Phone etc.
Mainstream Platform is shown, and desktop end is limited only to unlike the prior art, can extensively mobile terminal and desktop end into
Row advertising display.
S100 servers generate advertisement pushing strategy；
Server described in S200 sends the advertisement pushing strategy to destination router；
Destination router described in S300 receives the advertisement pushing strategy；
Destination router described in S410 intercepts the response message according to prefixed time interval；The advertisement pushing strategy bag
Include the prefixed time interval；
Specifically, router is pushed to by long connection, since most of routers do not have public network IP, so can not be straight
The interface of access router is connect, it is necessary to by the long interface channel transparent data between router and server, so as to call road
By device interface, advertisement pushing strategy is sent to destination server.Prefixed time interval is pre-set, destination router can be by default
Time interval is intercepted asks feedback to get response packet according to the user sent with user orientation server, in the response message of return
Product placement script, sets router to intercept the prefixed time interval of response message, user can be controlled not ring here
Answer after advertisement after prefixed time interval product placement again.The present invention carries out the generation of advertisement script by router,
It is more easy in the control of advertisement pushing, good router only need to be controlled, then the advertisement completed from router to terminal user pushes away
Send, the advertisement that router issues is more flexible.
Destination router described in S420 is embedded in the advertisement script of the server generation to the response message, obtains described
Advertisement webpage.
Specifically, the position that advertisement script is embedded in object message there are many places, advertisement script is placed on<head>In i.e. head
Portion, or advertisement script is placed on<body>In i.e. afterbody.
Destination router described in S510 generates the first message information, and sends the advertisement webpage and first message letter
Cease to the user terminal；
User terminal described in S520 receives first message information, and generates the second message information；
User terminal described in S530 judges whether first message information and second message information are consistent；If so,
Enter step S540；
User terminal described in S540 shows the advertisement webpage.
Specifically, when user terminal shows advertisement webpage every time, iframe can be all generated, and asks specific ad content,
Show the ad content in advertisement webpage, and user response event is recorded after each advertising display, if there is user response thing
Part (click on or close) then records, and records subscriber response time.
First message information and the second message information include length and verification and (TCP checksum), and router will
The advertisement webpage HTML for having been injected into advertisement script returns to user browser, if being successively inserted into advertisement script JS, generates
One message information, sends the first message information and advertisement webpage to user terminal, user terminal receives the first message information, and raw
Into the second message information, user terminal itself by the first message information compared with the second message information, when only consistent,
The advertisement webpage that can prove that acquisition is safe advertisement webpage that is complete, not distorted illegally, at this moment, user terminal just meeting
Show advertisement webpage, ensure the network security of user terminal.
A kind of situation is advertisement webpage when being a static page or a pictures：What router can will be apparent that knows
The content size of advertisement webpage, then tells how much user terminal needs reception by Content-length message header fields
Data, whether the advertisement webpage that user terminal can know router transmission according to comparing is complete advertisement webpage.Renewal
Content-Length, in http protocol, Content-Length is used for the conveying length for indicating entity Message.Content-
Length if there is and effectively if, then must and message content message physical length it is completely the same, if
When Content-Length and message physical length are inconsistent, user terminal can abandon advertisement webpage without showing, and only one
It is just complete during the advertisement webpage of proof user terminal reception during cause, just the advertisement webpage of reception is shown.Router meter
Calculation obtains TCP checksum, TCP checksum be a verification end to end and, router send TCP checksum to
User terminal, user terminal are calculated and verified, when only consistent with the TCP checksum that router is sent, user terminal ability
Ensure that the advertisement webpage that router is sent is not distorted illegally, be safe advertisement webpage, its purpose is to find TCP head
Portion and data are in destination router to any change occurred between user terminal, if user terminal detects verification and has difference
Mistake, then advertisement webpage can be simply discarded.
Another situation is advertisement webpage when being a dynamic page：Router is impossible to be known a priori by advertisement webpage
Content size, at this moment can use Transfer-Encoding need in real time generation message-length, i.e., using chunked
Such mode replaces Content-Length.Data are divided into one piece one piece of generation by chunk codings.If chunk is deposited
And effectively if, then must and message content message physical length it is completely the same.If chunk and message physical length
When inconsistent, user terminal can abandon advertisement webpage without displaying, when only consistent, just prove the advertisement that user terminal receives
It is complete during webpage, just the advertisement webpage of reception is shown.TCP checksum, TCP is calculated in router
Checksum be a verification end to end and, router sends TCP checksum to user terminal, and user terminal calculates simultaneously
Verification, when only consistent with the TCP checksum that router is sent, user terminal could ensure the advertising network that router is sent
Page is not distorted illegally, is safe advertisement webpage, its purpose is to find that TCP stems and data are arrived in destination router
Any change occurred between user terminal, if user terminal detects verification and has mistake, advertisement webpage can be direct
Abandon.
Preferably, the step S420 includes step：
Destination router described in S421 filters the response message, and screening obtains object message；
Destination router described in S422 searches target insertion point in the object message；
The advertisement script is embedded in the target insertion point by destination router described in S423, obtains the advertising network
Page.
Specifically, user asks the webpage that accesses in browser input URL addresses, that is, user, router please according to user
Ask to internet and send request of data, and receive the data of return.Screening conditions are pre-set, that is, filter all response messages,
It is that 80, HTTP conditional codes are 200 to filter out TCP source port, the data packet that HTTP Content-Type are text/html,
It that is to say the normal message for returning to html data, this message is normal, the safe target report returned according to URL addresses
Text.The source eye end mouth and conditional code of present invention detection network packet, by some targetedly source eye end slogans, by its mistake
Filter, the CPU of router can be liberated, so as to improve the performance of router, improve the security performance of network.
JavaScript is a kind of literal translation formula script, for making html web page increase dynamic function and interactive function,
Use<script>Tag definition advertisement script, searches the target insertion point of advertisement script, and destination router plants advertisement script
Enter into the object message of HTML forms, that is, find<head>On the right side of label '>' symbol position, insertion<script type
=" text/javascript " src=" adscripts.js "></script>, wherein, adscripts.js is above-mentioned stream
In journey "<script>Label.In specific code of the insertion process referring to above-mentioned flow.Destination router runs advertisement script,
Advertisement script is inserted into object message, obtains advertisement webpage.Target insertion point is set here：“<head>Point afterwards ",
I.e. code is as follows：
Preferably, in above-mentioned all embodiments, default push strategy includes prefixed time interval and default Implantation Time
And/or the default push time.Router judge user terminal whether returning response information, which is that user passes through user
Terminal display advertisement webpage when, advertisement webpage is clicked on or closed, if user click on displaying advertisement webpage, use
Shown router crosses the advertisement webpage of transmission to family terminal, no longer carries out insertion advertisement script generation within a preset time interval
Advertisement webpage, in this section of prefixed time interval, sends user and asks if user passes through router again, then to please according to user
Ask and return to corresponding message content, no longer carry out generation advertisement webpage within a preset time interval.It is wide that if user closes displaying
Webpage is accused, then user terminal only obtains the corresponding message content that return is asked according to user.The net if user does not answer an advertisement
Page, then according to current presentation time and last displaying time, judge whether to reach prefixed time interval, if reaching default
Time interval, then router just reinserts advertisement script into response message, obtains advertisement webpage.Assuming that advertisement pushing plan
Slightly include prefixed time interval, default Implantation Time and default push time, then router is according in advertisement pushing strategy
Default Implantation Time judge whether current time is default Implantation Time, only router meets default Implantation Time
In the case of, router can just be inserted into advertisement script generation advertisement webpage, in the case where meeting default Implantation Time, it is also necessary to sentence
It is disconnected whether to meet prefixed time interval, in the case where meeting prefixed time interval, further judge whether to meet default push away
The time is sent, in the case where meeting the default push time, the advertisement webpage of generation is issued to user terminal, reduces advertisement webpage
Manufacturing cost, avoids the unnecessary period from carrying out advertisement putting, reduces advertising cost.
A kind of another embodiment of advertisement sending method of the present invention, as shown in Fig. 3, Fig. 4 and Fig. 5, including：
As shown in figure 3, the tactful configuration flow of push is as follows：
S11, edit advertisement content；
S12, generation<script>Label url；
S13, selection need the area launched；
S14, set advertising display frequency；
S15, set the timing push time；
S16, by long Connection Service device be pushed to router.
Specifically, according to want advertisement, ad content, generation are generated in the form of independent HTML<script>Label url,
Script is write, HTML generated above is embedded into former webpage in the form of iframe.And the script is deployed to text
Part server obtains downloading URL, which can be pushed to router.According to ad content, this push is selected to need the ground covered
Area (usually in units of province).Router meeting reporting equipment essential information, service server when restarting every time receive request
The Rquest Ip addresses of router can be obtained afterwards, and third party's IP address library inquiry to city can be passed through according to Rquest Ip addresses
City's positional information.Then advertising display frequency is set, router can intercept user's message, product placement, between being somebody's turn to do at timed intervals
Every being advertising display frequency, set router to intercept the frequency of product placement, can control user do not respond to advertisement it
Afterwards how long after can product placement again.The push time is set according to want advertisement, then passes through long Connection Service device
Be pushed to router, since most of routers do not have public network IP, so can not direct access router interface, it is necessary to logical
The passage transparent data between router and long Connection Service device is crossed, so as to call router interface.
As shown in figure 4, advertisement implantation flow is as follows：
S21, judge whether to reach Implantation Time；If so, enter step 23；Otherwise, S23 is entered step；
The direct returned data content of S22, router, does not process；
S23, filtering http response message；
Ad content is implanted in html web page (object message i.e. of the present invention) by S24, router；
The html web page for having been injected into js (advertisement script i.e. of the present invention) is returned to user browser (i.e. originally by S25, router
Invention user terminal)；
S26, browser perform script, show ad content；
S27, record user response.
Specifically, judge whether to reach Implantation Time, if user had responded to the ad content (click on or close),
Data packet is directly returned to browser by router；If user does not respond the advertisement, according to the displaying frequency of push and on
Once show the time, judge whether to reach Implantation Time, if reaching Implantation Time, user visits in browser input URL addresses
Ask webpage, router sends request of data according to the address to internet, and receives the data of return, and filters corresponding message
TCP source port is that 80, HTTP conditional codes are the data packet that 200, HTTP Content-Type are text/html, be that is to say
It is normal to return to html web page.Ad content is implanted in html web page by router, that is, is found<head>On the right side of label '>' symbol
Position, insertion<Script type=" text/javascript " src=" adscripts.js "></script>, wherein,
Adscripts.js be in the tactful configuration flow of push "<script>Label url ", router will have been injected into the HTML of js
Webpage returns to user browser, and the length of Content-Length is updated if js scripts are successively inserted into, if there is
Chunked fields, then readjust the length of " chunked " field, finally recalculates the checksum values of tcp.Message tune
It is whole finish after, browser is returned to regard to the HTML of product placement.Browser performs script, generates iframe, and ask to have
Body ad content is shown ad content, and after advertising display, the event is recorded if user has response (click on or close),
And the recording responses time.As shown in figure 5, including user 1, browser 2, advertisement content server 31, advertising push service device 32,
Router 4 and internet 5.From the perspective of user, flow is as follows：
S1, user 1 open browser 2, and input network address URL；
URL request is sent to router 4 by S2, browser 2；
S3, router 4 obtain HTML messages to 5 request target URL of internet；
S4, router 4 analyze HTML messages, in HTML messages insertion by advertising push service device 31 push Lai
JavaScript scripts (i.e. advertisement script of the invention).
Amended HTML messages (advertisement script i.e. of the present invention) are returned to browser 2 by S5, router；
S6, browser 2 load amended HTML messages, perform the JavaScript scripts of insertion, which can be to wide
Accuse content server and send request progress carrying advertisement.
The present invention divides router classification with province, without timing request ad content, but is pushed by server side, no
Limited client type, the advertisement webpage of router generation can both be shown in mobile terminal, can also be carried out in desktop end
Displaying, ad conversion rates are high, and advertising cost is low.
A kind of one embodiment of advertisement push system of the present invention, as shown in fig. 6, including：
100th, destination router and user terminal；
Described 100 include：
First generation module 110, generates advertisement pushing strategy；
First communication module 120, sends the advertisement pushing strategy to the destination router；
The destination router includes：
Second communication module 210, receives the advertisement pushing strategy；
Processing module 220, the response message that return is asked according to user is intercepted according to the advertisement pushing strategy, and is generated
Advertisement webpage；
The second communication module 210, sends the advertisement webpage to the user terminal；
The user terminal includes：
Third communication module 310, receives the advertisement webpage；
Display module 320, advertising display is carried out according to the advertisement webpage.
Specifically, the present invention formulates advertisement pushing strategy by 100 and sends to destination router, can avoid indiscriminate
Advertisement pushing strategy is transmitted to all routers, targetedly sends advertisement pushing strategy to destination router, can
100 CPU treatment effeciencies are saved, save system resource.Router receives the 100 advertisement pushing strategies sent, is pushed away according to advertisement
Strategy is sent intercept selectively generation advertisement webpage, advertisement is launched in screening, can be realized the accurate dispensing of advertisement, be reduced
Advertising cost.
Preferably, described 100 further include：
Acquisition module, obtains want advertisement information；
Searching module, according to the want advertisement information, finds the destination router；
First generation module 110, according to the want advertisement information, generates advertisement script.
Specifically, the present embodiment is the corresponding system embodiment of above method embodiment, specific effect is referring to above-mentioned correspondence
Embodiment of the method, this is no longer going to repeat them.
Preferably, the processing module 220 includes：
Interception unit, the response message is intercepted according to prefixed time interval；The advertisement pushing strategy includes described pre-
If time interval；
Processing unit, the advertisement script of embedded 100 generation obtain the advertisement webpage to the response message.
Specifically, the present embodiment is the corresponding system embodiment of above method embodiment, specific effect is referring to above-mentioned correspondence
Embodiment of the method, this is no longer going to repeat them.
Preferably, the processing unit includes：
Subelement is filtered, filters the response message, screening obtains object message；
Subelement is searched, target insertion point is searched in the object message；
Embedded subelement, is embedded in the target insertion point by the advertisement script, obtains the advertisement webpage.
Preferably, the router further includes：
Second generation module, generates the first message information；
The second communication module 210, sends the advertisement webpage and first message information to the user terminal；
The user terminal includes：
The third communication module 310, receives first message information；
3rd generation module, generates the second message information；
Authentication module, judges whether first message information and second message information are consistent；
The display module 320, when the authentication module judges first message information and second message information
When consistent, the advertisement webpage is shown.
Specifically, the present embodiment is the corresponding system embodiment of above method embodiment, specific effect is referring to above-mentioned correspondence
Embodiment of the method, this is no longer going to repeat them.
It should be noted that above-described embodiment can be freely combined as needed.The above is only the preferred of the present invention
Embodiment, it is noted that for those skilled in the art, do not departing from the premise of the principle of the invention
Under, some improvements and modifications can also be made, these improvements and modifications also should be regarded as protection scope of the present invention.
Claims (10)
1. a kind of advertisement sending method, it is characterised in that including step：
S100 servers generate advertisement pushing strategy；
Server described in S200 sends the advertisement pushing strategy to destination router；
Destination router described in S300 receives the advertisement pushing strategy；
Destination router described in S400 intercepts the response message that return is asked according to user according to the advertisement pushing strategy, and raw
Into advertisement webpage；
Destination router described in S500 sends the advertisement webpage to user terminal and carries out advertising display.
2. advertisement sending method according to claim 1, it is characterised in that include step before the step S100：
Server described in S010 obtains want advertisement information；
Server described in S020 finds the destination router according to the want advertisement information；
Server described in S030 generates advertisement script according to the want advertisement information.
3. advertisement sending method according to claim 2, it is characterised in that the step S400 includes step：
Destination router described in S410 intercepts the response message according to prefixed time interval；The advertisement pushing strategy includes institute
State prefixed time interval；
Destination router described in S420 is embedded in the advertisement script of the server generation to the response message, obtains the advertisement
Webpage.
4. advertisement sending method according to claim 3, it is characterised in that
The step S420 includes step：
Destination router described in S421 filters the response message, and screening obtains object message；
Destination router described in S422 searches target insertion point in the object message；
The advertisement script is embedded in the target insertion point by destination router described in S423, obtains the advertisement webpage.
5. according to claim 1-4 any one of them advertisement sending methods, it is characterised in that the step S500 includes step
Suddenly：
Destination router described in S510 generates the first message information, and sends the advertisement webpage and first message information extremely
The user terminal；
User terminal described in S520 receives first message information, and generates the second message information；
User terminal described in S530 judges whether first message information and second message information are consistent；If so, into
Step S540；
User terminal described in S540 shows the advertisement webpage.
A kind of 6. advertisement push system, it is characterised in that including：Server, destination router and user terminal；
The server includes：
First generation module, generates advertisement pushing strategy；
First communication module, sends the advertisement pushing strategy to the destination router；
The destination router includes：
Second communication module, receives the advertisement pushing strategy；
Processing module, the response message that return is asked according to user is intercepted according to the advertisement pushing strategy, and generates advertising network
Page；
The second communication module, sends the advertisement webpage to the user terminal；
The user terminal includes：
Third communication module, receives the advertisement webpage；
Display module, advertising display is carried out according to the advertisement webpage.
7. advertisement push system according to claim 6, it is characterised in that the server further includes：
Acquisition module, obtains want advertisement information；
Searching module, according to the want advertisement information, finds the destination router；
First generation module, according to the want advertisement information, generates advertisement script.
8. advertisement push system according to claim 7, it is characterised in that the processing module includes：
Interception unit, the response message is intercepted according to prefixed time interval；When the advertisement pushing strategy includes described default
Between be spaced；
Processing unit, the advertisement script of the embedded server generation obtain the advertisement webpage to the response message.
9. advertisement push system according to claim 8, it is characterised in that the processing unit includes：
Subelement is filtered, filters the response message, screening obtains object message；
Subelement is searched, target insertion point is searched in the object message；
Embedded subelement, is embedded in the target insertion point by the advertisement script, obtains the advertisement webpage.
10. according to claim 6-9 any one of them advertisement push systems, it is characterised in that the router further includes：
Second generation module, generates the first message information；
The second communication module, sends the advertisement webpage and first message information to the user terminal；
The user terminal includes：
The third communication module, receives first message information；
3rd generation module, generates the second message information；
Authentication module, judges whether first message information and second message information are consistent；
The display module, when the authentication module judges that first message information is consistent with second message information,
Show the advertisement webpage.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711119232.9A CN107977857A (en) | 2017-11-14 | 2017-11-14 | A kind of advertisement sending method and system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711119232.9A CN107977857A (en) | 2017-11-14 | 2017-11-14 | A kind of advertisement sending method and system |
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| Publication Number | Publication Date |
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| CN107977857A true CN107977857A (en) | 2018-05-01 |
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ID=62013459
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| Application Number | Title | Priority Date | Filing Date |
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| CN201711119232.9A Withdrawn CN107977857A (en) | 2017-11-14 | 2017-11-14 | A kind of advertisement sending method and system |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111861575A (en) * | 2020-07-27 | 2020-10-30 | 亿玛创新网络(天津)有限公司 | Page display method and related device |
| CN112104632A (en) * | 2020-09-07 | 2020-12-18 | 中国联合网络通信集团有限公司 | Advertisement-free method and device |
| CN112231566A (en) * | 2020-10-16 | 2021-01-15 | 成都知道创宇信息技术有限公司 | Information pushing method, device and system and readable storage medium |
| CN112561604A (en) * | 2020-12-28 | 2021-03-26 | 惠州华阳通用电子有限公司 | Advertisement pushing method and system |
| CN113949738A (en) * | 2021-12-21 | 2022-01-18 | 深圳佑驾创新科技有限公司 | Advertisement pushing method and device and computer readable storage medium |
-
2017
- 2017-11-14 CN CN201711119232.9A patent/CN107977857A/en not_active Withdrawn
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111861575A (en) * | 2020-07-27 | 2020-10-30 | 亿玛创新网络(天津)有限公司 | Page display method and related device |
| CN112104632A (en) * | 2020-09-07 | 2020-12-18 | 中国联合网络通信集团有限公司 | Advertisement-free method and device |
| CN112104632B (en) * | 2020-09-07 | 2022-08-02 | 中国联合网络通信集团有限公司 | Advertisement-free method and device |
| CN112231566A (en) * | 2020-10-16 | 2021-01-15 | 成都知道创宇信息技术有限公司 | Information pushing method, device and system and readable storage medium |
| CN112231566B (en) * | 2020-10-16 | 2023-11-28 | 成都知道创宇信息技术有限公司 | Information pushing method, device, system and readable storage medium |
| CN112561604A (en) * | 2020-12-28 | 2021-03-26 | 惠州华阳通用电子有限公司 | Advertisement pushing method and system |
| CN113949738A (en) * | 2021-12-21 | 2022-01-18 | 深圳佑驾创新科技有限公司 | Advertisement pushing method and device and computer readable storage medium |
| CN113949738B (en) * | 2021-12-21 | 2022-09-16 | 深圳佑驾创新科技有限公司 | Advertisement pushing method and device and computer readable storage medium |
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