CN107944057A - A kind of advertisement filter processing method - Google Patents
A kind of advertisement filter processing method Download PDFInfo
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- CN107944057A CN107944057A CN201711442931.7A CN201711442931A CN107944057A CN 107944057 A CN107944057 A CN 107944057A CN 201711442931 A CN201711442931 A CN 201711442931A CN 107944057 A CN107944057 A CN 107944057A
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- advertisement
- filter
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- threshold
- filter processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present invention provides a kind of advertisement filter processing method, comprises the following steps：S1：Establish advertisement filter key information table；S2：The advertisement of reception and the information in advertisement filter key information table are contrasted one by one, judge whether similarity is higher than first threshold；If it is, filtering and deposit blacklist；Otherwise step S3 is performed；S3：Each advertisement in the advertisement of reception and blacklist is contrasted one by one, judges whether similarity is higher than second threshold；If it is, filtering and deposit filter table；Otherwise step S4 is performed；S4：Each advertisement in the advertisement received and filter table is contrasted one by one, judges whether similarity is higher than the 3rd threshold value；If it is, filtered；Otherwise step S5 is performed；S5：The advertisement of reception is shown, the advertisement is stored in filter table if not having flow to enter in the given time.A kind of advertisement filter processing method advertisement filter effect of the present invention is good, and filter process more intelligence is more accurate, and easy to operate, user is easy to use.
Description
Technical field
The present invention relates to Web vector graphic technical field,
Especially, the present invention relates to a kind of advertisement filter processing method.
Background technology
The web advertisement is exactly the advertisement done on internet.Utilized by web advertisement release platform wide on website
Banner, text link, multimedia method are accused, publication or releasing advertisements, Internet user is delivered to by network in internet
A kind of high-tech advertising campaign mode.Compared with traditional communications media advertisement (newspaper, magazine, TV, broadcast, open air),
The web advertisement has advantageous advantage, and at present, the market of Internet advertisement increases with surprising rapidity.
It is a kind of most common side for effectively obtaining various information and data by browser access in Internet technology
Formula.When passing through browser access, also to most users while the advertisement largely launched on webpage provides the user with information
Bring interference, the pop-up severe jamming frequently occurred and the work that have impact on user, therefore, it is necessary to the advertisement in webpage into
Row filtering.
The content of the invention
It is an object of the invention to provide a kind of advertisement filter effect is good, filter process more intelligence is more accurate, operation
Simply, user's advertisement filter processing method easy to use.
To solve the above problems, the present invention adopts the following technical scheme that what is be achieved：
A kind of advertisement filter processing method, comprises the following steps：
S1：Establish advertisement filter key information table；
S2：The advertisement received and the information in advertisement filter key information table are contrasted one by one, judge whether similarity is higher than
First threshold；If it is, then the advertisement is filtered and is stored in blacklist；Otherwise step S3 is performed；
S3：Each advertisement in the advertisement received and blacklist is contrasted one by one, judges whether similarity is higher than second threshold；Such as
Fruit is higher than, then filters the advertisement and be stored in filter table；Otherwise similarity is low, is carried out step S4；
S4：Each advertisement in the advertisement received and filter table is contrasted one by one, judges whether similarity is higher than the 3rd threshold value；Such as
Fruit is higher than, then is filtered the advertisement；Otherwise step S5 is performed；
S5：The advertisement received is shown, whether judgement has flow entrance in the given time；If flow enters,
Then normal display；Otherwise the advertisement is stored in filter table.
Preferably, when performing step S1, advertisement filter key information table includes video, image and word.
Preferably, before performing step S2, blacklist storage table is established.
Preferably, before performing step S2, first threshold is established, and generates first threshold contrast rule.
Preferably, before performing step S3, filter table storage table is established.
Preferably, before performing step S3, second threshold is established, and generates second threshold contrast rule.
Preferably, before performing step S4, the 3rd threshold value is established, and generates the 3rd threshold comparison rule.
Preferably, when performing step S4, when each advertisement in the advertisement received and filter table is contrasted one by one, similarity
Higher than the 3rd threshold value, then only the advertisement is filtered, but other processing are not carried out to the advertisement.
Preferably, before performing step S5, predetermined time value is established.
Preferably, when performing step S5, there is the basis for estimation that flow enters to include click and occur or have data inputting.
A kind of advertisement filter processing method beneficial effect of the present invention is：Advertisement filter effect is good, filter process more intelligence
Can be more accurate, easy to operate, user is easy to use.
Brief description of the drawings
Fig. 1 is the flow diagram of one embodiment of the invention.
Embodiment
The present invention is described further with reference to the accompanying drawings and examples.
When passing through browser access, also to most users while the advertisement largely launched on webpage provides the user with information
Bring interference, the pop-up severe jamming frequently occurred and the work that have impact on user, therefore, it is necessary to the advertisement in webpage into
Row filtering.
Embodiment one：
As shown in Figure 1, being only one of embodiment of the present invention, advertisement was carried out in order to more convenient, simpler
Filter, and advertisement filter effect is good, filter process more intelligence is more accurate, and the present invention proposes a kind of advertisement filter processing method,
Comprise the following steps：
S1：Establish advertisement filter key information table；
Present advertisement be commonly financial advertising, game advertisement and other, user can realize importation filtering keys letter
Breath, when the advertisement of reception this filtering keys information occurs, can carry out interception filtering.This step is set in advance for user,
And input filtering information and store to advertisement filter key information table, different Filtration Goals can be reached for different user.
S2：The advertisement received and the information in advertisement filter key information table are contrasted one by one, whether judge similarity
Higher than first threshold；If it is, then the advertisement is filtered and is stored in blacklist；Otherwise step S3 is performed；
It is exactly the interception and filtering formally started to advertisement after advertisement filter key information table is stored.Once occur
Filtering keys information, or similarity are higher than first threshold, that is, intercept, not show.There is not filtering keys information
Advertisement then without intercept.
Certainly, occur in the advertisement of advertisement filter key message will be put on the blacklist.
S3：Each advertisement in the advertisement received and blacklist is contrasted one by one, judges whether similarity is higher than the second threshold
Value；If it is, then the advertisement is filtered and is stored in filter table；Otherwise step S4 is performed；
The advertisement for filtering keys information do not occur will be filtered again, show blacklist before, then these are wide
Accuse and contrasted one by one with the advertisement in blacklist, if it is very high with the advertisement similarity in blacklist, and it would be higher than second threshold
With regard to intercepting.It is less than the advertisement of second threshold with the similarity of all advertisements in blacklist, will not be intercepted.
This step is in order to which part advertisement gets around filtering keys information, advertised name, and adline, is inserted in the content
Enter the advertisement part that need to be filtered, the advertisement of such hiding content is carried out to absolute interception, does not allow its display.
Certainly the advertisement of this type is included in sincere deficiency or the unsuitable advertisement of content, recorded to advertisement filter table.
S4：Each advertisement in the advertisement received and filter table is contrasted one by one, judges whether similarity is higher than the 3rd threshold
Value；If it is, then the advertisement is filtered；Otherwise step S5 is performed；
Pass through blacklist contrast advertisement, it is also necessary to contrasted with the advertisement in filter table, if with any filter table
The same or similar degree of advertisement is higher than the 3rd threshold value, then also carries out interception filtering, the low advertisement of similarity has just passed through three layers
Filtering, so as to be performed step S4.
This step is also to be intercepted sincere deficiency or the unsuitable advertisement of content.
S5：The advertisement received is shown, whether judgement has flow entrance in the given time；If flow into
Enter, then normal display；Otherwise the advertisement is stored in filter table.
It is displayed on the screen of user, is before this all intercepted the unwanted advertisement of user dry by the advertisement of filtering
Only.
Certainly, if the advertisement shown, user does not go to pay close attention to or click on reading, and it is also to use to illustrate this ad content
Family is uninterested, is also filtered this advertisement and similar advertisement.
Embodiment two：
Only one of embodiment of the invention, the present invention can also more refine the process for intercepting filtering advertisements.
First, when performing step S1, advertisement filter key information table includes video, image and word.
The content of advertisement filter key information table can also have what user's input often occurred in addition to having specific character
The video and image of troubling advertisement.Intercept scope more comprehensively.
From described above, it can be seen that, before step S2 is performed, establish blacklist storage table.Performing step
Before rapid S3, filter table storage table is established.
Moreover, before step S2 is performed, first threshold is established, and generates first threshold contrast rule.Performing step
Before S3, second threshold is established, and generates second threshold contrast rule.Before step S4 is performed, the 3rd threshold value is established, and it is raw
Into the 3rd threshold comparison rule.
These above said first thresholds, second threshold and the 3rd threshold value can be user's manual settings, by repairing
Change these three threshold values, the Ad blocking of different interception dynamics can be reached.
It should be noted that when performing step S4, when each advertisement in the advertisement received and filter table is contrasted one by one,
Similarity is higher than the 3rd threshold value, then is only filtered the advertisement, but not other processing are carried out to the advertisement.
Only sincere deficiency and the uninterested advertisement of content, intercept scope without expanding, only block this type advertisement
Cut.
Finally, before step S5 is performed, predetermined time value is established.There is no flow entrance as user not more than this time
It is interested.Certainly, when performing step S5, there is the basis for estimation that flow enters to include click and occur or have data inputting.
A kind of advertisement filter processing method advertisement filter effect of the present invention is good, and filter process more intelligence is more accurate, behaviour
Make simply, user is easy to use.
The present invention is not limited to above-mentioned specific embodiment, and the invention may be variously modified and varied.Every foundation
The technical spirit of the present invention should be included in the present invention to embodiment of above any modification, equivalent replacement, improvement and so on
Protection domain.
Claims (10)
1. a kind of advertisement filter processing method, it is characterised in that comprise the following steps：
S1：Establish advertisement filter key information table；
S2：The advertisement received and the information in advertisement filter key information table are contrasted one by one, judge whether similarity is higher than
First threshold；If it is, then the advertisement is filtered and is stored in blacklist；Otherwise step S3 is performed；
S3：Each advertisement in the advertisement received and blacklist is contrasted one by one, judges whether similarity is higher than second threshold；Such as
Fruit is higher than, then filters the advertisement and be stored in filter table；Otherwise step S4 is performed；
S4：Each advertisement in the advertisement received and filter table is contrasted one by one, judges whether similarity is higher than the 3rd threshold value；Such as
Fruit is higher than, then is filtered the advertisement；Otherwise step S5 is performed；
S5：The advertisement received is shown, whether judgement has flow entrance in the given time；If flow enters,
Then normal display；Otherwise the advertisement is stored in filter table.
A kind of 2. advertisement filter processing method according to claim 1, it is characterised in that：When performing step S1, advertisement
Filter key information table includes video, image and word.
A kind of 3. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S2, establish
Blacklist storage table.
A kind of 4. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S2, establish
First threshold, and generate first threshold contrast rule.
A kind of 5. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S3, establish
Filter table storage table.
A kind of 6. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S3, establish
Second threshold, and generate second threshold contrast rule.
A kind of 7. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S4, establish
3rd threshold value, and generate the 3rd threshold comparison rule.
A kind of 8. advertisement filter processing method according to claim 1, it is characterised in that：When performing step S4, it will receive
To advertisement and filter table in each advertisement contrast one by one when, similarity is higher than the 3rd threshold value, then only carries out the advertisement
Filter, but other processing are not carried out to the advertisement.
A kind of 9. advertisement filter processing method according to claim 1, it is characterised in that：Before performing step S5, establish
Predetermined time value.
A kind of 10. advertisement filter processing method according to claim 1, it is characterised in that：When performing step S5, there is flow
The basis for estimation of entrance includes click and occurs or have data inputting.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201711442931.7A CN107944057A (en) | 2017-12-27 | 2017-12-27 | A kind of advertisement filter processing method |
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| CN201711442931.7A CN107944057A (en) | 2017-12-27 | 2017-12-27 | A kind of advertisement filter processing method |
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| CN107944057A true CN107944057A (en) | 2018-04-20 |
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| CN201711442931.7A Pending CN107944057A (en) | 2017-12-27 | 2017-12-27 | A kind of advertisement filter processing method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110428285A (en) * | 2019-07-31 | 2019-11-08 | 安徽抖范视频科技有限公司 | A kind of advertisement filter method and filter device based on web advertisement type |
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| US20070239639A1 (en) * | 2003-10-03 | 2007-10-11 | Scott Loughmiller | Dynamic message filtering |
| CN103561327A (en) * | 2013-10-11 | 2014-02-05 | 深圳创维数字技术股份有限公司 | Method, media server, video receiving terminals and system for advertisement filtering |
| CN105631056A (en) * | 2016-03-24 | 2016-06-01 | 北京奇虎科技有限公司 | Advertisement flow filtering method and device and server |
| CN106127518A (en) * | 2016-06-23 | 2016-11-16 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device of advertisement screening |
| CN107204989A (en) * | 2017-06-30 | 2017-09-26 | 腾讯科技（深圳）有限公司 | Ad blocking method, terminal, server and storage medium |
-
2017
- 2017-12-27 CN CN201711442931.7A patent/CN107944057A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070239639A1 (en) * | 2003-10-03 | 2007-10-11 | Scott Loughmiller | Dynamic message filtering |
| CN103561327A (en) * | 2013-10-11 | 2014-02-05 | 深圳创维数字技术股份有限公司 | Method, media server, video receiving terminals and system for advertisement filtering |
| CN105631056A (en) * | 2016-03-24 | 2016-06-01 | 北京奇虎科技有限公司 | Advertisement flow filtering method and device and server |
| CN106127518A (en) * | 2016-06-23 | 2016-11-16 | 无锡天脉聚源传媒科技有限公司 | A kind of method and device of advertisement screening |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110428285A (en) * | 2019-07-31 | 2019-11-08 | 安徽抖范视频科技有限公司 | A kind of advertisement filter method and filter device based on web advertisement type |
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Application publication date: 20180420 |
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