CN107864388A - It is a kind of based on interactive advertisement cut-in method and interactive device - Google Patents
It is a kind of based on interactive advertisement cut-in method and interactive device Download PDFInfo
- Publication number
- CN107864388A CN107864388A CN201711154754.2A CN201711154754A CN107864388A CN 107864388 A CN107864388 A CN 107864388A CN 201711154754 A CN201711154754 A CN 201711154754A CN 107864388 A CN107864388 A CN 107864388A
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- Prior art keywords
- user
- advertisement
- client
- server
- interactive
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
- H04N21/845—Structuring of content, e.g. decomposing content into time segments
- H04N21/8456—Structuring of content, e.g. decomposing content into time segments by decomposing the content in the time domain, e.g. in time segments
Abstract
The present invention provides a kind of based on interactive advertisement cut-in method and interactive device, by when playing advertisement, increase a User Interface, so that oneself adline interested can be fed back by obtaining user, or whether oneself interested in Current ad, the feedback information of user is received, follow-up l can be replaced with user's adline interested by server, to help user to watch oneself advertisement interested, the validity that advertisement plays is improved.
Description
Technical field
The present invention relates to field of interactive devices, is filled more particularly to a kind of based on interactive advertisement cut-in method and interaction
Put.
Background technology
Growing stronger day by day and develop, HTTP self adaptation streams (Adaptive HTTP with internet video business
Streaming, AHS) it is the main method for being increasingly becoming transmission of video.AHS main representative is by 3GPP and MPEG formulations
HTTP dynamic self-adaptings stream (Dynamic Adaptive Streaming over HTTP, DASH), in addition, also picture
Microsoft smooth flow (Microsoft Smooth Streaming, MSS), Apple HTTP live TV streams (HTTP Live
Streaming, HLS) and Adobe HTTP dynamic streams (HTTP Dynamic Streaming, HDS).
The main feature of AHS technologies includes：1) media file carries out burst processing (each burst several seconds or more than ten seconds),
Client carries out the download and broadcasting of media content in units of burst, and such client need not download whole media file
It can just watch, realize and seen when downloading；2) code check is adaptive, and the media content on server stores the version of multiple code checks, visitor
Family end is downloaded according to the media slicing of the suitable code check of the selections such as channel quality, disposal ability.When network condition deteriorate,
Client may be selected low bit- rate burst and download, to ensure smoothness, the non-interim card of video playback.When network condition improvement, client
High code check burst is selected to download, to lift the viewing experience of user.
The media play flow for using HTTP self adaptation stream technologies is usually (by taking DASH as an example)：1) client first to
Server asks media description file (Media Presentation Description, MPD), and whole matchmaker is contained in MPD
Body fileinfo, such as the URL of burst, code check, resolution ratio etc.；2) server sends MPD to client；3) client is to clothes
Business device sends fragment request；4) server sends burst to client.
Advertisement insertion (by taking DASH as an example) in HTTP self adaptation streams, is mainly realized by following principle.Media description
Ad break (Period) is included in file, it describes the information such as the URL of advertisement burst, reproduction time, and client obtains
After MPD, played by advertisement burst URL request ad content, and in the suitable time.In addition, also defined in DASH
Event message, event message is sent to client by server and (commercial breaks information is included in message, such as advertisement burst
URL, the reproduction time of advertisement etc.), client request advertisement burst simultaneously plays.
Current advertisement insertion content is determined that the not selectable right of user also can not be anti-by server or client
Present whether interested in the advertisement seen.Therefore, many users are because the advertisement seen is that oneself is uninterested, so can
Advertisement can not conscientiously be watched, causes the benefit of advertisement not high.
The content of the invention
In order to solve above-mentioned problem, present invention offer is a kind of to be filled based on interactive advertisement cut-in method and interaction
Put, pass through respective advertisement inserting method so that the preference information that user can be to client feedback oneself to advertisement, client
This information is sent to server, it is possible to achieve play user's advertisement interested, improve the validity of advertisement, for up to this mesh
, present invention offer is a kind of based on interactive advertisement cut-in method, comprises the following steps that：
A) user end to server sends advertisement fragment request message；
B) server sends advertisement to client, and carries interactive information；
C) client terminal playing advertisement, and interactive interface is provided；
D) user watches advertisement, and operation is interacted according to the information of oneself；
E) client collects user interactive information, and sends to server；
F) server obtains preference of the user to advertisement, and send user's advertisement interested according to user's operation information
To client；
G) the new user of client terminal playing server transmission advertisement interested.
The further improvement of the inventive method, interactive information is adline in step b, and interactive interface shows each of advertisement
Type selects for user.
The further improvement of the inventive method, interactive information is attitude of the user to Current ad in step b, including " happiness
Vigorously " and " not liking " option.
Interactive device of the invention based on interactive advertisement cut-in method, including server, client and user, the visitor
Server is connected by family end with user；
The client, including：
A) when playing advertisement, interactive interface can be shown, operation is interacted for user；
B) operation information of user is collected, including the adline that user selects, user have selected " happiness to Current ad
Vigorously " or " " option is not liked；
C) user's operation information is sent to server；
The server, including：
A) the advertisement burst of storage has type identification, and the advertisement burst of a certain type can be provided to client；
B) interactive information can be provided in advertisement burst, include the type of advertisement, or user to Current ad attitude
Option
C) user's operation information of client transmission can be handled, according to the ad content of the information decision user preferences；
D) new advertisement burst URL can be sent to client.
Present invention offer is a kind of based on interactive advertisement cut-in method and interactive device, by when playing advertisement, increasing
One User Interface so that user can feed back oneself adline interested, or oneself to Current ad whether
It is interested, the feedback information of user is received, follow-up l can be replaced with user's adline interested by server, with
Help user to watch oneself advertisement interested, improve the validity that advertisement plays.
Brief description of the drawings
Fig. 1 is apparatus of the present invention schematic diagram；
Fig. 2 is main flow schematic diagram of the present invention；
Fig. 3 is the broad flow diagram of the embodiment of the present invention 1；
Fig. 4 is the broad flow diagram of the embodiment of the present invention 2.
Embodiment
The present invention is described in further detail with embodiment below in conjunction with the accompanying drawings：
The present invention provide it is a kind of based on interactive advertisement cut-in method and interactive device, by respective advertisement inserting method,
Allow preference information of the user to client feedback oneself to advertisement, client sends this information to server, can be with
Realize and play user's advertisement interested, improve the validity of advertisement.
The present invention it is a kind of based on interactive advertisement cut-in method as shown in Fig. 2 comprising the following steps that：
A) user end to server sends advertisement fragment request message；
B) server sends advertisement to client, and carries interactive information；
C) client terminal playing advertisement, and interactive interface is provided；
D) user watches advertisement, and operation is interacted according to the information of oneself；
E) client collects user interactive information, and sends to server；
F) server obtains preference of the user to advertisement, and send user's advertisement interested according to user's operation information
To client；
G) the new user of client terminal playing server transmission advertisement interested.
Interactive information is adline in wherein step b, and interactive interface shows that all kinds of advertisement select for user.
Attitude of the interactive information for user to Current ad in wherein step b, including " liking " and " not liking " option.
A kind of interactive device based on interactive advertisement cut-in method of the present invention is as shown in figure 1, including server, client
And server is connected by user, the client with user；
The client, including：
A) when playing advertisement, interactive interface can be shown, operation is interacted for user；
B) operation information of user is collected, including the adline that user selects, user have selected " happiness to Current ad
Vigorously " or " " option is not liked；
C) user's operation information is sent to server；
The server, including
A) the advertisement burst of storage has type identification, and the advertisement burst of a certain type can be provided to client；
B) interactive information can be provided in advertisement burst, include the type of advertisement, or user to Current ad attitude
Option
C) user's operation information of client transmission can be handled, according to the ad content of the information decision user preferences；
D) new advertisement burst URL can be sent to client.
The specific embodiment of the invention 1 is as follows：
As shown in figure 3, embodiment 1 mainly comprises the steps of：
301：User end to server sends MPD request messages, and request message is as follows：
GET http://www.media/mpd HTTP/1.1
Connection:keep-alive
Wherein, " http://www.media/mpd " is MPD URL." HTTP/1.1 " represents that request message is to use
The agreements of HTTP 1.1.“Connection:Keep-alive " represents that HTTP connections remain on, and server can be to visitor
Family end sends message.
302：The MPD request messages at server customer in response end, MPD is sent to client.Response message is as follows：
HTTP/1.1 200OK
Date:7October 2016 16:07:12GMT
Content-Type:xml
Connection:closed
Wherein, " HTTP/1.1 200OK " represent request message success." Date " represents the transmission time of response message,
" Content-Type " represents the type of response message transmission content, " Connection:Closed " represents that HTTP connections are closed
Close.
303：Client asks advertisement burst according to the URL of advertisement burst in MPD to server.Request message is as follows
GET http://www.media.com/ad1/001.mp4HTTP/1.1
Connection:keep-alive
Wherein, http://www.media.com/ad1/001.mp4 is the URL of advertisement burst.
304：Server sends advertisement burst to client.Interactive information is carried in advertisement burst, i.e. server is supported
Adline, such as " clothes ", " household ", " electrical equipment ", " children ", " physical culture ", " public good " etc., to be shown in interactive interface
Selected for user.
305：The time spot that client is specified in MPD plays advertisement, and shows interactive interface to user.Interaction circle
" type " two word is shown in face, if clicking on " type ", display adline " clothes ", " household ", " electrical equipment ", " children ",
" physical culture ", " public good " etc., selected for user.
306：User watches current advertisement, is the discovery that the advertisement in terms of physical culture, and does not meet the interest of oneself, then point
" type " has been hit, therefrom have selected oneself " electrical equipment " interested.
307：Client is sent the adline " electrical equipment " of user's selection to server by HTTP message.
308：Server receives the user's operation information that client is sent, and reselects the advertisement of " electrical equipment " type, and will
URL is sent to client.
URL, which is sent to client, number of ways：1) by updating MPD, former ad content is replaced with MPD
New " electrical equipment " type advertisements.And notify client MPD to update, so as to the new MPD of client request.2) disappeared by Events
Breath, i.e., message directly is sent to client, the URL of " electrical equipment " type advertisements burst is carried in message.
309：The URL that client is sent by server, ask " electrical equipment " type advertisements burst.
310：The request at server customer in response end, " electrical equipment " type advertisements burst of client request is sent to client
End.
311：Client receives what simultaneously Play Server was sent " and electrical equipment " advertisement of type, while show interaction circle to user
Face.
By the above method, when the ad content that server is provided is the uninterested content of user, user can be with
Oneself adline interested is actively selected, by the immediate feedback of client, server sends user to client and feels emerging
The adline of interest, finally realizes that user watches oneself advertisement interested.
The specific embodiment of the invention two is as follows：
As shown in figure 4, embodiment 2 mainly comprises the steps of：
401：User end to server sends MPD request messages, and request message is as follows：
GET http://www.media/mpd HTTP/1.1
Connection:keep-alive
Wherein, " http://www.media/mpd " is MPD URL." HTTP/1.1 " represents that request message is to use
The agreements of HTTP 1.1.“Connection:Keep-alive " represents that HTTP connections remain on, and server can be to visitor
Family end sends message.
402：The MPD request messages at server customer in response end, MPD is sent to client.Response message is as follows：
HTTP/1.1 200OK
Date:7October 2016 16:07:12GMT
Content-Type:xml
Connection:closed
Wherein, " HTTP/1.1 200OK " represent request message success." Date " represents the transmission time of response message,
" Content-Type " represents the type of response message transmission content, " Connection:Closed " represents that HTTP connections are closed
Close.
403：Client asks advertisement burst according to the URL of advertisement burst in MPD to server.Request message is as follows
GET http://www.media.com/ad1/001.mp4HTTP/1.1
Connection:keep-alive
Wherein, http://www.media.com/ad1/001.mp4 is the URL of advertisement burst.
404：Server sends advertisement burst to client.Interactive information, i.e. two option " happinesses are carried in advertisement burst
Vigorously " and " not liking ", show that interactive interface will show the two options, to collect attitude of the user to Current ad.
405：The time spot that client is specified in MPD plays advertisement, and shows interactive interface to user.Interaction circle
" liking " and " loseing interest in " two options are shown in face.
406：User watches advertisement, finds to Current ad and loses interest in, then clicks " loseing interest in " option.
407：User is clicked on " loseing interest in " option and sent to server by client by HTTP message.
408：Server receives the user's operation information that client is sent, and " does not lose interest in " because user clicks, and takes
Business device will change other types of advertisement, if user clicks " liking " option, server by follow-up l be replaced with
The currently viewing adline identical advertisement of user.Server sends new advertisement URL to client.
URL, which is sent to client, number of ways：1) by updating MPD, former ad content is replaced with MPD
New " electrical equipment " type advertisements.And notify client MPD to update, so as to the new MPD of client request.2) disappeared by Events
Breath, i.e., message directly is sent to client, the URL of " electrical equipment " type advertisements burst is carried in message.
409：The URL that client is sent by server, the advertisement burst that please be look for novelty.
410：The request at server customer in response end, the new advertisement burst of client request is sent to client.
411：The new advertisement that client is received and Play Server is sent, while show interactive interface to user.
By the above method, when the ad content that server is provided is the uninterested content of user, user can be with
Click is lost interest in, to avoid subsequently playing the advertisement of same type again；If user is interested in Current ad, can lead to
Click " liking " is crossed, follow-up l is replaced with the adline identical advertisement interested with user by server, to realize use
The advertisement that family is watched all is that oneself is interested.
The above described is only a preferred embodiment of the present invention, it is not the limit for making any other form to the present invention
System, and any modification made according to technical spirit of the invention or equivalent variations, still fall within present invention model claimed
Enclose.
Claims (4)
1. it is a kind of based on interactive advertisement cut-in method, comprise the following steps that, it is characterised in that：
a）User end to server sends advertisement fragment request message；
b）Server sends advertisement to client, and carries interactive information；
c）Client terminal playing advertisement, and interactive interface is provided；
d）User watches advertisement, and operation is interacted according to the information of oneself；
e）Client collects user interactive information, and sends to server；
f）Server obtains preference of the user to advertisement, and send user's advertisement interested to visitor according to user's operation information
Family end；
g）The new user advertisement interested that client terminal playing server is sent.
It is 2. according to claim 1 a kind of based on interactive advertisement cut-in method, it is characterised in that：Interaction letter in step b
Cease and show that all kinds of advertisement select for user for adline, interactive interface.
It is 3. according to claim 1 a kind of based on interactive advertisement cut-in method, it is characterised in that：Interaction letter in step b
Cease the attitude to Current ad for user, including " liking " and " not liking " option.
4. 1 or 2 or 3 interactive device based on interactive advertisement cut-in method of usage right requirement, including server, client
End and user, it is characterised in that：Server is connected by the client with user；
The client, including：
a）When playing advertisement, interactive interface can be shown, operation is interacted for user；
b）Collect the operation information of user, including the adline that user selects, user Current ad have selected " liking " or
" " option is not liked；
c）User's operation information is sent to server；
The server, including
a）The advertisement burst of storage has type identification, and the advertisement burst of a certain type can be provided to client；
b）Interactive information can be provided in advertisement burst, include the type of advertisement, or user to the option of Current ad attitude
c）The user's operation information of client transmission can be handled, according to the ad content of the information decision user preferences；
d）New advertisement burst URL can be sent to client.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711154754.2A CN107864388A (en) | 2017-11-20 | 2017-11-20 | It is a kind of based on interactive advertisement cut-in method and interactive device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711154754.2A CN107864388A (en) | 2017-11-20 | 2017-11-20 | It is a kind of based on interactive advertisement cut-in method and interactive device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107864388A true CN107864388A (en) | 2018-03-30 |
Family
ID=61702114
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711154754.2A Pending CN107864388A (en) | 2017-11-20 | 2017-11-20 | It is a kind of based on interactive advertisement cut-in method and interactive device |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110070385A (en) * | 2019-03-12 | 2019-07-30 | 平安银行股份有限公司 | Advertising commentary method, apparatus, electronic equipment and storage medium |
| CN111654732A (en) * | 2020-05-19 | 2020-09-11 | 海信视像科技股份有限公司 | Advertisement playing method and display device |
| CN113490021A (en) * | 2021-07-21 | 2021-10-08 | 青岛海信传媒网络技术有限公司 | User interface display method and display equipment |
| TWI775030B (en) * | 2019-12-31 | 2022-08-21 | 李小彭 | System for providing personalized advertisements based on current requirements of user |
| US11438675B1 (en) * | 2021-05-06 | 2022-09-06 | Penthera Partners, Inc. | Subsequent look media presentation on a playing device |
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Application publication date: 20180330 |