CN107786347B - Method and device for charging value added service and electronic equipment - Google Patents

Method and device for charging value added service and electronic equipment Download PDF

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CN107786347B
CN107786347B CN201610742696.4A CN201610742696A CN107786347B CN 107786347 B CN107786347 B CN 107786347B CN 201610742696 A CN201610742696 A CN 201610742696A CN 107786347 B CN107786347 B CN 107786347B
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CN107786347A (en
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张旭东
段全盛
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Beijing Kingsoft Internet Security Software Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • H04L12/141—Indication of costs
    • H04L12/1421—Indication of expected costs
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    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
    • H04L12/1432—Metric aspects
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
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    • H04L67/55—Push-based network services

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Abstract

The embodiment of the invention discloses a method and a device for charging a value added service and electronic equipment, relates to a value added service charging technology, and can reduce the pushing cost of the value added service. The method comprises the following steps: analyzing and acquiring the characteristic information contained in the received value-added service charging request, and inquiring to obtain a charging value-added service set mapped by the acquired characteristic information; sequentially extracting each value added service in the charging value added service set, and calculating the expected charge shown by each thousand times of value added services for each value added service; arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service sequencing sequence; calculating the intermediate bid of each value added service in the value added service sequencing sequence in turn according to a preset charging formula; and calculating the charging of the corresponding value added service based on the expected charge and intermediate bid of the value added service for each thousand times. The invention is suitable for charging the value added service.

Description

Method and device for charging value added service and electronic equipment
Technical Field
The present invention relates to a value added service charging technology, and in particular, to a method, an apparatus, and an electronic device for charging a value added service.
Background
With the continuous development of computer communication and internet technology, electronic devices such as smart mobile phones, personal digital assistants, palm computers, notebook computers and the like are increasingly widely used. Many value added service operators have seen business opportunities for delivering value added services based on electronic devices, for example, the value added service operators push the value added services to mobile phones through a value added service platform provided by an internet operator, and the value added service operators have the characteristics of low delivery cost, wide delivery range, high delivery efficiency and the like.
The current value added service platform can charge different types of the value added service based on a plurality of charging types, wherein the charging types comprise: the manner of charging Per thousand presentations (CPM, Cost-Per-mile), the manner of charging Per Click (CPC, Cost-Per-Click), the manner of charging Per installation (CPI, Cost-Per-Install), the manner of charging Per Action (CPA, Cost-Per-Action), the manner of charging Per purchase (CPS, Cost-Per-Sale), and the manner of charging Per Video playback (CPV, Cost-Per-Video), among others.
In order to measure the level or quality of the value added services of different charging types and determine which value added services are arranged at the front position to be preferentially displayed to a user, the value added service platform provides a method for displaying the value added services to be pushed in a sequencing manner, namely, the value added services of different charging types are respectively subjected to normalization processing, the unified expected charge (eCPM) displayed every thousand times of the value added services is calculated, and the value added services are sequenced according to the level of the eCPM. The eCPM is calculated by using different algorithms for the value added services with different charging types. For example, for CPM value added services, eCPM presents a bid (bid) for each thousand times of the value added service operator, and the bid is a price that the value added service operator is willing to pay for one click/present/install of the value added service.
For CPC or CPV value added services, eCPM is calculated using the following equation:
eCPM＝CTR*bid
in the formula (I), the compound is shown in the specification,
eCPM is the expected charge displayed by each thousand value-added services;
the CTR is Click-Through-Rate (Click-Through-Rate), namely the ratio of the Click volume of the value-added service to the display volume of the value-added service;
bid is shown for each thousand times by the value added service operator by bid.
For CPA/CPI/CPS value added services, calculating eCPM by using the following formula:
eCPM＝CTR*CVR*bid
in the formula (I), the compound is shown in the specification,
the CVR is a Conversion-Rate (Conversion-Rate), which is a ratio of a purchase/installation amount generated by the value added service to a click Rate of the value added service.
At present, for mixed type value added services, a Generalized First Price (GFP) mode is adopted for bidding, wherein GFP means that the payment price of a value added service operator for the value added service is equal to its own bid price, but in the method for charging the value added service, charging is performed On the value added service according to the actual bid price, so that the difficulty of bidding On small and medium-sized value added service operators is high, over-bidding is easily caused, and in order to prevent over-bidding, a large amount of test is generally required for valuation, so that the cost of pushing the value added service is too high, and the Return On Investment (ROI) of the value added service operator is reduced.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method, an apparatus, and an electronic device for charging a value added service, which can effectively reduce the push cost of the value added service, and improve the return on investment of a value added service operator, so as to solve the problems of the existing method for charging a value added service that the push cost of the value added service is too high and the return on investment of the value added service operator is low due to the need of putting a large number of tests for evaluation.
In a first aspect, an embodiment of the present invention provides a method for charging a value added service, including:
analyzing the received value added service charging request, acquiring the feature information contained in the value added service charging request, and inquiring the mapping relation between the preset feature information and the charging value added service set to obtain the charging value added service set mapped by the acquired feature information;
sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge exhibited by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance;
arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service sequencing sequence;
calculating the intermediate bid of each value added service in the value added service sequencing sequence in turn according to a preset charging formula;
and calculating the charging of the corresponding value added service based on the expected charge and intermediate bid of the value added service for each thousand times.
With reference to the first aspect, in a first implementation manner of the first aspect, the intermediary bid is calculated using the following charging formula:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is the value added service sequenced as (i +1) in the value added service sequencing sequence;
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
With reference to the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the charging for the corresponding value added service includes: and the charging of the CPM value-added service is calculated by using the following formula:
Figure BDA0001094087110000031
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
MIN _ CPM _ COST is the minimum bid of CPM value-added service.
With reference to the first implementation manner of the first aspect, in a third implementation manner of the first aspect, the charging for the corresponding value added service includes: the charging of the CPV value-added service or the CPC value-added service is calculated by the following formula:
Figure BDA0001094087110000041
Figure BDA0001094087110000042
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
With reference to the first implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the charging for the corresponding value added service includes: the charging of the CPA value added service or the CPI value added service or the CPS value added service is calculated by the following formula:
Figure BDA0001094087110000043
Figure BDA0001094087110000044
Figure BDA0001094087110000045
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPScharging for CPS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
In a second aspect, an embodiment of the present invention provides an apparatus for charging a value added service, including: a charging value-added service set acquisition module, an eCPM calculation module, a sorting module, an intermediate bidding calculation module and a charging module, wherein,
the charging value-added service set acquisition module is used for analyzing the received value-added service charging request, acquiring the characteristic information contained in the value-added service charging request, and inquiring the mapping relation between the preset characteristic information and the charging value-added service set to obtain the charging value-added service set mapped by the acquired characteristic information;
the eCPM calculation module is used for sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge shown by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance;
the ordering module is used for arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service ordering sequence;
the intermediate bidding calculation module is used for calculating the intermediate bidding of each value added service in the value added service sequencing sequence in sequence according to a preset charging formula;
and the charging module is used for calculating the charging of the corresponding value added service based on the expected charge and intermediate bid of the value added service for every thousand times.
With reference to the second aspect, in a first implementation manner of the second aspect, the intermediary bid is calculated using the following charging formula:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is the value added service sequenced as (i +1) in the value added service sequencing sequence;
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
With reference to the first implementation manner of the second aspect, in a second implementation manner of the second aspect, the charging for the corresponding value added service includes: and the charging of the CPM value-added service is calculated by using the following formula:
Figure BDA0001094087110000051
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
MIN _ CPM _ COST is the minimum bid of CPM value-added service.
With reference to the first implementation manner of the second aspect, in a third implementation manner of the second aspect, the charging for the corresponding value added service includes: the charging of the CPV value-added service or the CPC value-added service is calculated by the following formula:
Figure BDA0001094087110000061
Figure BDA0001094087110000062
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
With reference to the first implementation manner of the second aspect, in a fourth implementation manner of the second aspect, the charging for the corresponding value added service includes: the charging of the CPA value added service or the CPI value added service or the CPS value added service is calculated by the following formula:
Figure BDA0001094087110000063
Figure BDA0001094087110000064
Figure BDA0001094087110000065
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPScharging for CPS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
In a third aspect, an embodiment of the present invention provides an electronic device, where the electronic device includes: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor runs the program corresponding to the executable program code by reading the executable program code stored in the memory, and is used for executing any one of the methods for charging the value added service.
The method, the device and the electronic equipment for charging the value-added service provided by the embodiment of the invention acquire the characteristic information contained in the value-added service charging request by analyzing the received value-added service charging request, and query the mapping relation between the preset characteristic information and the charging value-added service set to acquire the charging value-added service set mapped by the acquired characteristic information; sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge exhibited by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance; arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service sequencing sequence; calculating the intermediate bid of each value added service in the value added service sequencing sequence in turn according to a preset charging formula; based on expected charges and intermediate bids of each thousand times of value-added service display of the value-added service, the charging of the corresponding value-added service is calculated, the pushing cost of the value-added service can be effectively reduced, the investment return rate of a value-added service operator is improved, and the problems that in the existing method for charging the value-added service, the pushing cost of the value-added service is too high and the investment return rate of the value-added service operator is low due to the fact that a large number of putting tests are needed for evaluation are solved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Fig. 1 is a schematic flow chart of a method for charging a value added service according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a device for charging two value-added services according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of an embodiment of an electronic device according to the present invention.
Detailed Description
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
It should be understood that the described embodiments are only some embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic flow chart of a method for charging a value added service according to an embodiment of the present invention, and as shown in fig. 1, the method according to the embodiment may include:
step 101, analyzing a received value added service charging request, acquiring feature information contained in the value added service charging request, and inquiring a mapping relation between preset feature information and a charging value added service set to obtain a charging value added service set mapped by the acquired feature information;
in this embodiment, as an optional embodiment, the feature information includes: subscriber attribute information and value added service context information, wherein,
the user attribute information includes: user Identification (ID), country, language, gender, age, etc.;
the value added service context information comprises: value added service group identification, media, value added service bit, value added service industry classification information and the like.
In this embodiment, the value added service group is also called a value added service series, and refers to a group of value added services having the same budget, charging type, bid price, delivery time period, and directional conditions.
In the embodiment of the invention, a user can initiate a value added service charging request through a client/browser, wherein the value added service charging request comprises the user attribute information and the characteristic information of the value added service context information. By inquiring the preset mapping relation between each feature information and the charging value-added service set, the charging value-added service set mapped by the feature information in the value-added service charging request can be obtained.
In the embodiment of the present invention, as an optional embodiment, the feature information may be an orientation condition, and the charging value-added service set meeting the orientation condition is obtained according to the orientation condition of the request.
Step 102, sequentially extracting each value added service in the charging value added service set, and calculating the expected charge exhibited by each thousand value added services for each value added service by using a value added service unified charging model trained in advance;
in this embodiment, the unified eCPM is calculated based on a value added service unified charging model that is provided by the value added service platform and performs normalization processing on value added services of different charging types, respectively.
In this embodiment, if a certain value added service a adopts a CPM charging type, that is, belongs to a CPM value added service, the eCPM of the value added service a is calculated by using the following formula:
eCPM_CPM(a)＝bid(a)
in the formula (I), the compound is shown in the specification,
eCPM _ CPM (a) is eCPM of a CPM charging type value-added service a (CPM value-added service a);
bid (a) is presented for each thousand times of value added service a.
If a certain value added service a adopts CPC or CPV charging type, calculating eCPM of the value added service a by using the following formula:
eCPM_CPC(a)＝bid(a)*CTR(a)
eCPM_CPV(a)＝bid(a)*CTR(a)
in the formula (I), the compound is shown in the specification,
eCPM _ CPC (a) is eCPM of the value-added service a adopting a CPC charging type;
eCPM _ CPV (a) is eCPM of the value added service a adopting CPV charging type.
If a certain value added service a adopts CPA or CPI or CPS charging type, calculating eCPM of the value added service a by using the following formula:
eCPM_CPA(a)＝bid(a)*CTR(a)*CVR(a)
eCPM_CPI(a)＝bid(a)*CTR(a)*CVR(a)
eCPM_CPS(a)＝bid(a)*CTR(a)*CVR(a)
eCPM _ CPA (a) is eCPM of the value-added service a adopting CPA charging type;
eCPM _ CPI (a) is eCPM of the value added service a adopting the CPI charging type;
eCPM _ CPS (a) is eCPM of value added service a adopting CPS charging type.
103, arranging the calculated expected charges exhibited by the value added service every thousand times according to a descending order to obtain a value added service sequencing sequence;
in this embodiment, the ecpms corresponding to the value added services are arranged in a descending order, and each ordered eCPM corresponds to a value added service to be charged, thereby forming a value added service ordering sequence.
Step 104, sequentially calculating the intermediate bidding price of each value added service in the value added service sequencing sequence according to a preset charging formula;
in this embodiment, as an optional embodiment, the bidding is performed based on a Generalized Second Price (GSP), where the GSP indicates that the payment price of the value added service by the value added service operator is equal to the bid of the value added service ranked next to the operator. Compared with GFP, GSP bidding strategies can enable value-added service operators to tend to true prices, enable market prices of the value-added services to be stable, and meanwhile help to reduce popularization cost of the value-added service operators and optimize Return On Investment (ROI) of the value-added service operators. Particularly for medium and small value-added service operators, the GSP bidding strategy can greatly save the bidding difficulty of the value-added service operators on a value-added service platform, only the bids are required to be made according to the own releasing cost, and a large number of releasing tests are not required to prevent over-bidding.
In this embodiment, as an optional embodiment, the following charging formula is used to calculate the intermediate bid:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is the value added service sequenced as (i +1) in the value added service sequencing sequence;
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
In this embodiment, for the value added service of the last sequencing bit in the value added service sequencing sequence, there are:
GSP_eCPM(a)＝MIN_eCPM
and 105, calculating the charge of the corresponding value added service based on the expected charge and intermediate bid of each thousand times of the value added service.
In this embodiment, because the charging types of different value added services are different, the charging modes for calculating the value added service are correspondingly different.
In the present embodiment, the first and second electrodes are,
calculating the charging of the CPM value-added service by using the following formula, namely calculating the single exposure charge:
Figure BDA0001094087110000101
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
the MIN _ CPM _ COST is the minimum bid of the CPM value-added service and is a constant.
Calculating the charging of the CPV value-added service or the CPC value-added service by using the following formula:
Figure BDA0001094087110000102
Figure BDA0001094087110000111
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
Calculating the charging of CPA value-added service or CPI value-added service or CPS value-added service by using the following formula:
Figure BDA0001094087110000112
Figure BDA0001094087110000113
Figure BDA0001094087110000114
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPScharging for CPS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
In this embodiment, the constant MIN _ COST represents the minimum bid of the value added service of each charging type to maintain the benefit of the value added service platform.
In the method for charging value-added service of this embodiment, the feature information included in the value-added service charging request is obtained by analyzing the received value-added service charging request, and the preset mapping relationship between each feature information and the charging value-added service set is queried to obtain the charging value-added service set mapped by the obtained feature information; sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge exhibited by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance; arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service sequencing sequence; calculating the intermediate bid of each value added service in the value added service sequencing sequence in turn according to a preset charging formula; and calculating the charging of the corresponding value added service based on the expected charge and intermediate bid of the value added service for each thousand times. Therefore, for the charging of the value added service of the mixed charging type, the charging can be uniformly converted into eCPMs for sequencing, then the second bidding price (intermediate bidding price) is calculated according to the eCPM of the next value added service converted into a GSP-like bidding price mode, the bidding difficulty of medium and small value added service operators is reduced under the condition that the test is not required to be put in for valuation, and excessive bidding price is not caused, so that the pushing cost of the value added service can be effectively reduced, and the return on investment of the value added service operators is improved.
Fig. 2 is a schematic structural diagram of a device for charging a value added service according to an embodiment of the present invention, and as shown in fig. 2, the device according to this embodiment may include: a charging value-added service set acquisition module 21, an eCPM calculation module 22, a ranking module 23, an intermediate bid calculation module 24, and a charging module 25, wherein,
a charging value-added service set obtaining module 21, configured to analyze the received value-added service charging request, obtain feature information included in the value-added service charging request, and query a mapping relationship between each preset feature information and a charging value-added service set to obtain a charging value-added service set mapped by the obtained feature information;
in this embodiment, as an optional embodiment, the feature information includes: subscriber attribute information and value added service context information, wherein,
the user attribute information includes: user Identification (ID), country, language, gender, age, etc.;
the value added service context information comprises: value added service group identification, media, value added service bit, value added service industry classification information and the like.
In the embodiment of the invention, a user can initiate a value added service charging request through a client/browser, wherein the value added service charging request comprises the user attribute information and the characteristic information of the value added service context information. By inquiring the preset mapping relation between each feature information and the charging value-added service set, the charging value-added service set mapped by the feature information in the value-added service charging request can be obtained.
The eCPM calculation module 22 is configured to sequentially extract each value added service in the charging value added service set, and calculate, by using a value added service unified charging model trained in advance, charges exhibited by each thousand value added services expected for each value added service;
the sorting module 23 is configured to sort the charges, which are shown by each expected value-added service every thousand times and obtained through calculation, in a descending order to obtain a value-added service sorting sequence;
the intermediate bidding calculation module 24 is configured to calculate intermediate bidding of each value added service in the value added service ranking sequence in sequence according to a preset charging formula;
in this embodiment, as an optional embodiment, the bidding is performed based on a Generalized Second Price (GSP), where the GSP indicates that the payment price of the value added service by the value added service operator is equal to the bid of the value added service ranked next to the operator. Compared with GFP, GSP bidding strategies can enable value-added service operators to tend to true prices, enable market prices of the value-added services to be stable, and meanwhile help to reduce popularization cost of the value-added service operators and optimize Return On Investment (ROI) of the value-added service operators. Particularly for medium and small value-added service operators, the GSP bidding strategy can greatly save the bidding difficulty of the value-added service operators on a value-added service platform, only the bids are required to be made according to the own releasing cost, and a large number of releasing tests are not required to prevent over-bidding.
In this embodiment, as an optional embodiment, the following charging formula is used to calculate the intermediate bid:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is the value added service sequenced as (i +1) in the value added service sequencing sequence;
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
And the charging module 25 is configured to calculate charging for the corresponding value added service based on the expected charge and the intermediate bid exhibited by each thousand times of the value added service.
In this embodiment, as an optional embodiment, the charging corresponding to the value added service includes: and the charging of the CPM value-added service is calculated by using the following formula:
Figure BDA0001094087110000131
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
MIN _ CPM _ COST is the minimum bid of CPM value-added service.
As another optional embodiment, the charging corresponding to the value added service includes: the charging of the CPV value-added service or the CPC value-added service is calculated by the following formula:
Figure BDA0001094087110000141
Figure BDA0001094087110000142
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
As another optional embodiment, the charging corresponding to the value added service includes: the charging of the CPA value added service or the CPI value added service or the CPS value added service is calculated by the following formula:
Figure BDA0001094087110000143
Figure BDA0001094087110000144
Figure BDA0001094087110000145
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPSis CCharging PS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
The apparatus of this embodiment may be used to implement the technical solution of the method embodiment shown in fig. 1, and the implementation principle and the technical effect are similar, which are not described herein again.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The term "comprising", without further limitation, means that the element so defined is not excluded from the group consisting of additional identical elements in the process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments.
In particular, as for the apparatus embodiment, since it is substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present invention may be implemented in hardware, software, firmware, or a combination thereof.
In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
The embodiment of the invention also provides electronic equipment, and the electronic equipment comprises the device in any one of the embodiments.
Fig. 3 is a schematic structural diagram of an embodiment of an electronic device of the present invention, which can implement the processes of the embodiments shown in fig. 1-2 of the present invention, and as shown in fig. 3, the electronic device may include: the device comprises a shell 31, a processor 32, a memory 33, a circuit board 34 and a power circuit 35, wherein the circuit board 34 is arranged inside a space enclosed by the shell 31, and the processor 32 and the memory 33 are arranged on the circuit board 34; a power supply circuit 35 for supplying power to each circuit or device of the electronic apparatus; the memory 33 is used for storing executable program codes; the processor 32 executes a program corresponding to the executable program code by reading the executable program code stored in the memory 33, so as to execute the method for charging value added service according to any of the foregoing embodiments.
The specific execution process of the above steps by the processor 32 and the steps further executed by the processor 32 by running the executable program code may refer to the description of the embodiment shown in fig. 1-2 of the present invention, and are not described herein again.
The electronic device exists in a variety of forms, including but not limited to:
(1) a mobile communication device: such devices are characterized by mobile communications capabilities and are primarily targeted at providing voice, data communications. Such terminals include: smart phones (e.g., iphones), multimedia phones, functional phones, and low-end phones, among others.
(2) Ultra mobile personal computer device: the equipment belongs to the category of personal computers, has calculation and processing functions and generally has the characteristic of mobile internet access. Such terminals include: PDA, MID, and UMPC devices, etc., such as ipads.
(3) A portable entertainment device: such devices can display and play multimedia content. This type of device comprises: audio, video players (e.g., ipods), handheld game consoles, electronic books, and smart toys and portable car navigation devices.
(4) A server: the device for providing the computing service comprises a processor, a hard disk, a memory, a system bus and the like, and the server is similar to a general computer architecture, but has higher requirements on processing capacity, stability, reliability, safety, expandability, manageability and the like because of the need of providing high-reliability service.
(5) And other electronic equipment with data interaction function.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
For convenience of description, the above devices are described separately in terms of functional division into various units/modules. Of course, the functionality of the units/modules may be implemented in one or more software and/or hardware implementations of the invention.
From the above description of the embodiments, it is clear to those skilled in the art that the present invention can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which may be stored in a storage medium, such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments.
The above description is only for the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims (11)

1. A method for charging value added service is characterized in that the method comprises the following steps:
analyzing the received value added service charging request, acquiring the feature information contained in the value added service charging request, and inquiring the mapping relation between the preset feature information and the charging value added service set to obtain the charging value added service set mapped by the acquired feature information;
sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge exhibited by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance;
arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service sequencing sequence;
calculating the intermediate bid of each value added service in the value added service sequencing sequence in turn according to a preset charging formula;
and calculating the charging of the corresponding value-added service based on the bid displayed every thousand times of the value-added service and the intermediate bid.
2. The method for charging value added services according to claim 1, characterized in that the intermediate bid is calculated using the following charging formula:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is the value added service sequenced as (i +1) in the value added service sequencing sequence;
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
3. The method for charging value added service according to claim 2, wherein the charging corresponding to the value added service comprises: and the charging of the CPM value-added service is calculated by using the following formula:
Figure FDA0002546552730000011
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
MIN _ CPM _ COST is the minimum bid of CPM value-added service.
4. The method for charging value added service according to claim 2, wherein the charging corresponding to the value added service comprises: the charging of the CPV value-added service or the CPC value-added service is calculated by the following formula:
Figure FDA0002546552730000021
Figure FDA0002546552730000022
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
5. The method for charging value added service according to claim 2, wherein the charging corresponding to the value added service comprises: the charging of the CPA value added service or the CPI value added service or the CPS value added service is calculated by the following formula:
Figure FDA0002546552730000023
Figure FDA0002546552730000024
Figure FDA0002546552730000025
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPScharging for CPS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
6. An apparatus for charging value added services, comprising: a charging value-added service set acquisition module, an eCPM calculation module, a sorting module, an intermediate bidding calculation module and a charging module, wherein,
the charging value-added service set acquisition module is used for analyzing the received value-added service charging request, acquiring the characteristic information contained in the value-added service charging request, and inquiring the mapping relation between the preset characteristic information and the charging value-added service set to obtain the charging value-added service set mapped by the acquired characteristic information;
the eCPM calculation module is used for sequentially extracting each value-added service in the charging value-added service set, and calculating the expected charge shown by each thousand times of value-added services for each value-added service by using a value-added service unified charging model trained in advance;
the ordering module is used for arranging the charges displayed by each expected value-added service every thousand times according to a descending order to obtain a value-added service ordering sequence;
the intermediate bidding calculation module is used for calculating the intermediate bidding of each value added service in the value added service sequencing sequence in sequence according to a preset charging formula;
and the charging module is used for calculating the charging of the corresponding value-added service based on the bid display and the intermediate bid price of the value-added service every thousand times.
7. The apparatus for charging value added service according to claim 6, wherein the intermediate bid is calculated using the following charging formula:
GSP_eCPM(a(i))＝max(eCPM(a(i+1))，MIN_eCPM)
in the formula (I), the compound is shown in the specification,
GSP _ eCPM (a (i)) is the intermediate bidding price of the value added service ranked as i in the value added service ranking sequence;
a (i) is the value added service ordered as i in the value added service ordering sequence;
a (i +1) is in the value added service ordering sequence, and the ordering is (i + C)1) Value added service of (2);
and the MIN _ eCPM is an eCPM of the set minimum value-added service in the value-added service sequencing sequence.
8. The apparatus for charging for value added service according to claim 7, wherein the charging for the corresponding value added service comprises: and the charging of the CPM value-added service is calculated by using the following formula:
Figure FDA0002546552730000031
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPMcharging for CPM value-added service;
MIN _ CPM _ COST is the minimum bid of CPM value-added service.
9. The apparatus for charging for value added service according to claim 7, wherein the charging for the corresponding value added service comprises: the charging of the CPV value-added service or the CPC value-added service is calculated by the following formula:
Figure FDA0002546552730000041
Figure FDA0002546552730000042
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPVcharging for the CPV value added service;
GSP_COST(a)CPCcharging for CPC value-added service;
MIN _ CPV _ COST is the minimum bid of CPV value-added service;
MIN _ CPC _ COST is the minimum bid for CPC value-added service.
10. The apparatus for charging for value added service according to claim 7, wherein the charging for the corresponding value added service comprises: the charging of the CPA value added service or the CPI value added service or the CPS value added service is calculated by the following formula:
Figure FDA0002546552730000043
Figure FDA0002546552730000044
Figure FDA0002546552730000045
in the formula (I), the compound is shown in the specification,
GSP_COST(a)CPAcharging for CPA value added service;
GSP_COST(a)CPIcharging for the CPI value added service;
GSP_COST(a)CPScharging for CPS value-added service;
MIN _ CPA _ COST is the minimum bid of CPA value-added service;
MIN _ CPI _ COST is the minimum bid of CPI value-added service;
MIN _ CPS _ COST is the minimum bid for CPS value-added services.
11. An electronic device, characterized in that the electronic device comprises: the device comprises a shell, a processor, a memory, a circuit board and a power circuit, wherein the circuit board is arranged in a space enclosed by the shell, and the processor and the memory are arranged on the circuit board; a power supply circuit for supplying power to each circuit or device of the electronic apparatus; the memory is used for storing executable program codes; the processor executes a program corresponding to the executable program code by reading the executable program code stored in the memory, and is used for executing the method for charging the value added service according to any one of the preceding claims 1 to 5.
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