CN107742229A - Consumer behavior information collection method and system based on shared equipment - Google Patents
Consumer behavior information collection method and system based on shared equipment Download PDFInfo
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- CN107742229A CN107742229A CN201711013738.1A CN201711013738A CN107742229A CN 107742229 A CN107742229 A CN 107742229A CN 201711013738 A CN201711013738 A CN 201711013738A CN 107742229 A CN107742229 A CN 107742229A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The present invention relates to a kind of consumer behavior information collection method based on shared equipment, the shared equipment includes positioner, and this method comprises the following steps：(1) when consumer begins to use the shared equipment, the personal user information of consumer is collected；(2) when consumer terminates to use the shared equipment, temporal information and positional information when consumer produces consumer behavior are collected；(3) when consumer produces consumer behavior, the merchandise news corresponding to the consumer behavior is collected.The invention further relates to a kind of system for applying the consumer behavior information collection method based on shared equipment as described above.
Description
Technical field
The present invention relates to shared message area, more particularly to consumption data collection method and system based on shared equipment.
Background technology
The consumer behavior of consumer is a kind of data for having much research, and consumer's personal behavior can be completed by the data
Analysis, and based on the analysis result carry out business typology.
Present consumer behavior data analysis is realized based on the WIFI positioning being consumed in specific area space, is passed through
Some feeder lines are arranged in market or relative commercial occasion, and on the basis of feeder line, it is a number of with certain rule layout
Antenna, after the signal of some antenna docks with the mobile terminal of consumer, just with the antenna corresponding to positional information
Position, and using the consumer the position residence time length as data analysis foundation.
In such data analysis process, due to not accurate consumer behavior data, therefore, its analysis result is tied with actual
Fruit has larger deviation.
The content of the invention
The defects of to solve in the prior art, the present invention provide a kind of improved consumer behavior information based on shared equipment
Collection method and system.
According to an aspect of the invention, it is proposed that a kind of consumer behavior information collection method based on shared equipment, described
Shared equipment includes positioner, and this method comprises the following steps：
(1) when consumer begins to use the shared equipment, the personal user information of consumer is collected；
(2) when consumer terminates to use the shared equipment, temporal information when consumer produces consumer behavior is collected
And positional information；
(3) when consumer produces consumer behavior, the merchandise news corresponding to the consumer behavior is collected.
In an alternative embodiment, the mode of the user profile of collection consumer is in step (1)：
Consumer uses the shared equipment by handheld client end, is consumed according to the log-on message of the client
The personal user information of person.
In an alternative embodiment, temporal information when consumer produces consumer behavior in step (2) is sent out including consumer behavior
The end time T2 that T1 and consumer behavior occur between at the beginning of life, wherein, the consumer behavior occur at the beginning of between T1
Collection mode is：
Confirm that consumer terminates the time that the shared equipment uses by client and opened for what the consumer behavior occurred
Begin time T1, and T1 between collecting at the beginning of the consumer behavior occurs.
In an alternative embodiment, the end time T2 that the consumer behavior occurs is that consumer terminates to disappear by client
At the time of completion instruction is sent after expense behavior.
In an alternative embodiment, barcode scanning clearing moment when being commodity purchasing at the time of the completion instructs.
In an alternative embodiment, it is described to complete to carry out the electronic access authentification moment when completing for consumption service at the time of instruction.
In an alternative embodiment, judge that the end time T2 that the consumer behavior occurs opens with what the consumer behavior occurred
Whether the difference of time T1 beginning is less than threshold value；It is, it is determined that when consumer terminates the shared equipment use by client
Positional information of position data when producing consumer behavior for consumer, and collect the position when consumer produces consumer behavior
Confidence ceases；It is no, then stop the collection of this consumer behavior information.
In an alternative embodiment, the threshold value shares the friendship taken after equipment to be disabled according to geographical position or consumer
Logical mode and the dynamically-adjusting parameter set.
In an alternative embodiment, the positional information acquisition pattern in step (2) during consumer's generation consumer behavior is：It is described
Consumer behavior occur end time T2 and the consumer behavior occur at the beginning of between T1 differences absolute value, it is normal to be multiplied by speed
Number m, obtains air line distance L1；
L1=m* | T2-T1 |
After consumer terminates to use the shared equipment, the position W1 of consumer is obtained by client location module, with
Position W1 is the center of circle, and air line distance L1 is that radius is made to justify, and the scope of circle covering is position when consumer produces consumer behavior
Range information.
In an alternative embodiment, the merchandise news described in step (3) corresponding to consumer behavior includes merchandise location information
With content of good information；The mode for collecting the merchandise location information is：
Consumer collects the merchandise location information when terminating and completion instruction is sent after consumer behavior by client；
In an alternative embodiment, the content of good information includes type of merchandise information and service type information.
In an alternative embodiment, the mode for collecting the type of merchandise information is：
When commodity purchasing barcode scanning is settled accounts, the name information, amount information, time buying of the commodity are collected by client
Information.
In an alternative embodiment, the mode for collecting the service type information is：
Consumer client obtains consumption key by the database of remote server and carries out service consumption, secret by consuming
The validation of information of key and collect the service name information corresponding to this service consumption, amount information, service start times information,
Service Duration information, service completion time information.
In an alternative embodiment, the consumption key includes the plain code that can be distinguished and the private mark that can not be distinguished；The plain code
For the information on services corresponding to this consumer behavior；The private mark is to be matched with the information on services in remote server data storehouse
One group of glyphed.
In an alternative embodiment, the glyphed includes one or more in word, image, biological information.
A kind of according to another aspect of the invention, it is proposed that consumer behavior based on shared equipment applied as described above
The system of formation gathering method, it includes shared equipment, client, remote service end, the shared equipment, the client,
The remote service end is provided with the communication module for transmitting signal between each other,
The shared equipment also includes being used to open/close the switch module of the shared equipment, for gathering and storing
First data management module of the shared equipment real time positioning data, the sensing for detecting the switch module state
Device, the signal for receiving the signal sensor simultaneously control the first of first data management module according to the signal
Control module；
The client also includes being used for the display module for showing consumption information；For tracing query history consumption time letter
The enquiry module of breath, positional information and merchandise news；For gathering and storing the second of the client real time positioning data
Data management module；For controlling the second control of the switch module, display module, enquiry module, the second data management module
Molding block；
The remote service end also includes being used to receive and stores the shared equipment and the client positions number in real time
According to the 3rd data management module；3rd data management module is additionally operable to receive and stores personal user's letter of consumer
The merchandise news corresponding to temporal information and positional information, consumer behavior when breath, consumer's generation consumer behavior.
In an alternative embodiment, client also includes examination module, its be used for the plain code that can distinguish in consumption key and
The identification for the private mark that can not be distinguished.
In an alternative embodiment, the remote service end also includes data processing module, for judging the consumer behavior
The end time T2 of generation and the consumer behavior occur at the beginning of between T1 difference whether be less than threshold value, and according to judgement
As a result the collection of progress consumer behavior information is determined whether；It is estimated to be additionally operable to the calculating consumer when consumer produces consumer behavior
Run trace and the actual run trace of consumer, and judge whether to according to result of calculation the collection of consumer behavior information.
The method applied in the present invention is accurately positioned by the Related product in shared economy, in the operation of reality
During, this is shared economic product and is not limited to shared bicycle, for example can be a cutter such as shared charger baby, shared umbrella
There is the product of shared behavior.Based on the location accuracy of shared product, the positioning track matching of consumer and shared product is realized,
It is not based on the confirmation that matching result completes real consumption address；And real-name authentication mechanism when based on shared product consumption,
The personal information for completing consumer confirms；The locking address after the completion of shared consumption is finally based on determining after the completion of final consumption
Bit address, temporal information finally completed etc. is consumed, calculate the regional extent that consumer behavior is finally completed, and confirm with this
The positional information of consumer products during the consumer behavior, by the confirmation of positional information, complete the indirectly fixed of product locations
Position, the zero cost of product locations positioning is realized, new channel is provided for the acquisition of merchandise location information.As being based on a thing one
Code technology carries out false proof side's falsifying service and provides the new source of merchandise location information.
And during above step is completed, then coordinate electronic bill to encode, information is ensured by the security of coding
Authenticity, to commodity class consume, by settle accounts or trace inquiry obtain consumer lines information.
Brief description of the drawings
The embodiment of the present invention is described in further detail below in conjunction with the accompanying drawings.
Fig. 1 is the method flow schematic diagram of the implementation of the present invention；
Fig. 2 is the system structure diagram of the present invention.
Embodiment
By taking shared bicycle as an example, method flow of the invention as shown in figure 1, it comprises the following steps：
Step 1: the collection for the temporal information that consumer information and consumer behavior occur：
Consumer information is obtained by consumer to the log-on message of hand-hold front end；And the temporal information that consumer behavior occurs
Obtain as follows：
1.1st, shared bicycle is unlocked by consumer's hand-hold front end, and the operation rail of shared bicycle is recorded in ride
Mark, shared bicycle is locked by consumer's hand-hold front end；
When locking shared bicycle, the positional information W1 and temporal information T1 of record locking；
1.2nd, the running orbit obtained by hand-hold front end is matched with the running orbit that shared bicycle obtains, and confirming should
The user of hand-hold front end and the user of shared bicycle are same consumers；This used confirmation, confirms that this disappears for the first time
The information of the person of expense；
1.3rd, matching result is that running orbit is consistent, then confirms that the time that bicycle is shared in consumer's hand-hold front end locking is
Between at the beginning of consumer behavior generation；
Matching result is that running orbit is inconsistent, then stops this consumer behavior information collection step, can not confirm to share
The user of bicycle and consumer are same persons.
Step 2: consumer completes the collection of the positional information of consumer behavior：
2.1st, consumer is moved using the positional information W1 for sharing bicycle locking as the center of circle, and is recorded and consumed for the first time
The time that positional information W2 caused by behavior (completing record by the alignment system of hand-hold front end) and this consumer behavior are completed
Information T2；
2.2nd, temporal information T1 and temporal information T2 carries out mathematic interpolation, obtains absolute value, walking is multiplied by with the absolute value
Velocity constant m, estimated air line distance L1 is obtained, calculate the consumer using positional information W1 as the center of circle, it is contemplated that air line distance L1
Make to justify for radius, the scope of circle covering is the estimated maximum run trace of consumer；
Meanwhile calculated positional information W1 and positional information W2, between acquisition positional information W1 and positional information W2
Air line distance L2, and by the air line distance complete using positional information W1 as the center of circle, it is contemplated that air line distance L2 be radius make justify,
The scope of circle covering is actual maximum run trace.
Step 3: the collection of merchandise news produced by consumer behavior：
When consumer carries out consumer behavior, consumer behavior is initiated by front end, its step is as follows：
3.1st, in consumer behavior, the front end that consumer is carried with obtains consumption key by cloud database；This is secret
Key is the related data of goods registration, and the data include the plain code that can be distinguished and the private mark that can not be distinguished；Such as, a consumption production
Product are the large-scale concert admission tickets of Wang Fei, then the data that the plain code that can be distinguished is shown are " the large-scale concert admission tickets of Wang Fei, head
All 10 rows of gymnasium A areas No. 8,30 minutes June 30 day 19 point in 2017 "；Include all information of the commodity；And can not distinguish
Private mark is the ciphertext obtained after scanning, such as：" 35120886358745038528394 ", and the change of this section of ciphertext over time
It is changed, after change, consumer's needs obtain plain code and private mark from high in the clouds again can just be proved to be successful；
The process of checking is as follows：
3.1.1 when, bill is shown in consumer's admission, electronic bill is shown using above-mentioned front end；
3.1.2 when, service side checks, also checked with related front end recognition；
When the electronic bill content provided is true, anti-false true-guaranteeing numeric string is effective (in effective time range), test
Ticket passes through.
If the electronic bill content provided is untrue or when anti-false true-guaranteeing numeric string exceedes timeliness, ticket checking refusal.
In process as described above, because front end can carry out data exchange with high in the clouds at any time, pass through database beyond the clouds
If related stem algorithm is set in, by algorithm deadline and the being mutually matched property of ciphertext, and download request is sent in front end
When, high in the clouds calculates the ciphertext data in this time by algorithm, and the data are sent to front end, and other front end
When carrying out checking bill, string mess code numeral is scanned, and uploads to high in the clouds, high in the clouds should by the reduction of above-described algorithm
Section mess code data plain code information corresponding at this moment, once it is overtime, then can not be by proof of algorithm mess code numeral, then high in the clouds is anti-
Present authentication failed information, once mess code numeral reduction after, can not match with clear data, then high in the clouds also feedback validation unsuccessfully
Information.
Step 4: the collection of the positional information of commodity：
4.1st, actual maximum run trace L2 and it is expected that maximum run trace L1 is compared, L1 >=L2, then illustrates the position
Confidence breath is correct positional information, determines the positional information that positional information W2 is the commodity in this process of consumption；
If L2 ＞ L1, illustrate that the positional information and this location determination information are wrong, stop this information and receive
Collect step.
Glyphed in process as described above includes but is not limited to a kind of or more in word, image, biological information
Kind combination, such as numeral, Chinese text, English words, Quick Response Code, one-dimension code.
Realize the Information Collection System realized based on shared principle of above step, including front end 2, shared bicycle 1, high in the clouds
3；Lockset 10, control system 11 are provided with shared bicycle 1.Control system 11 includes data processing module I 111, data storage
Module I 112, data communication module I 113 and positioner I 114；The tapered end position of lockset 10 be provided with detection lockset 10 open,
The signal sensor 101 of conjunction, the signal sensor 101 are on-off circuit or photoelectric sensor.And on-off circuit or
Analog signal caused by photoelectric sensor can directly input data processing module I 111 by analog to digital conversion circuit, by data
Module I 111 is managed to export through data communication module I 113.
And front end 2 includes data processing module II 21, data memory module II 22, data communication module II 23, solution locked mode
Block 24, display module 25, locating module II 26；Unlocked state 24, display module 25, locating module II 26, data memory module
II 22, data communication module II 23 is connected with the signal of data processing module II 21 respectively；Unlocked state 24 includes but is not limited to nothing
Any one in line communication module, camera；If wireless communication module, then by wireless communication module by coherent signal
Data processing module I 111 is sent to by data communication module I 113, and data storage is extracted by data processing module I 111
The information whether data verification of the memory storage of module I 112 is finally unlocked；And wireless communication module can use bluetooth, zigbee,
Any one in EnOcean or several combinations.If the form scanned using camera, by being set on lockset 10
Quick Response Code or other key informations, the data after the scanning are sent out by data processing module II 21 through data communication module II 23
Go out.
High in the clouds 3 includes data processing module III 31, data memory module III 32, data communication module III 33；Data storage
Module III 32, data communication module III 33 are connected with the signal of data processing module III 31 respectively；The sum of data communication module I 113
The data sent according to communication module II 23 are received and fed back by data communication module III 33.Its feedack passes through data
Processing module I 111 controls lockset 10 to implement, or controls display module 25 to show (display by data processing module II 21
Relevant information when generally consumer behavior produces, and can be directly scanned by camera).
Above-described data processing module I 111, data memory module I 112, data communication module I 113 and positioning
Device I 114, signal sensor 101, data processing module II 21, data memory module II 22, data communication module II 23,
Unlocked state 24, display module 25, locating module II 26, data processing module III 31, data memory module III 32, data communication
Module III 33 is powered by power supply, and the power supply is sun-generated electric power, and the wiring of power supply is existing known technology, to keep scheming
Face is clean and tidy, omits in the accompanying drawings.
Although the principle of the present invention is described in detail above in conjunction with the preferred embodiments of the present invention, this area skill
Art personnel are it should be understood that above-described embodiment is only the explanation to the exemplary implementation of the present invention, not to present invention bag
Restriction containing scope.Details in embodiment is simultaneously not meant to limit the scope of the invention, in the spirit without departing substantially from the present invention and
In the case of scope, any equivalent transformation based on technical solution of the present invention, simple replacement etc. are obvious to be changed, and is all fallen within
Within the scope of the present invention.
Claims (18)
1. a kind of consumer behavior information collection method based on shared equipment, the shared equipment include positioner, its feature
It is, this method comprises the following steps：
(1) when consumer begins to use the shared equipment, the personal user information of consumer is collected；
(2) when consumer terminates to use the shared equipment, collect consumer produce consumer behavior when temporal information and position
Confidence ceases；
(3) when consumer produces consumer behavior, the merchandise news corresponding to the consumer behavior is collected.
2. the consumer behavior information collection method based on shared equipment as claimed in claim 1, it is characterised in that step (1)
It is middle collect consumer the mode of user profile be：
Consumer uses the shared equipment by handheld client end, obtains consumer's according to the log-on message of the client
Personal user information.
3. the consumer behavior information collection method based on shared equipment as claimed in claim 1, it is characterised in that step (2)
T1 and consumer behavior occur between temporal information when middle consumer produces consumer behavior is included at the beginning of consumer behavior occurs
End time T2, wherein, the consumer behavior occur at the beginning of between T1 collection mode be：
Confirm that consumer is terminated at the beginning of the time that the shared equipment uses occurs for the consumer behavior by client
Between T1, and T1 between collecting at the beginning of the consumer behavior occurs.
4. the consumer behavior information collection method based on shared equipment as claimed in claim 3, it is characterised in that the consumption
The end time T2 that behavior occurs is, at the time of consumer terminates to send after consumer behavior completion instruction by client.
5. the consumer behavior information collection method based on shared equipment as claimed in claim 4, it is characterised in that the completion
Barcode scanning settles accounts the moment when being commodity purchasing at the time of instruction.
6. the consumer behavior information collection method based on shared equipment as claimed in claim 4, it is characterised in that the completion
The electronic access authentification moment is carried out when being completed at the time of instruction for consumption service.
7. the consumer behavior information collection method based on shared equipment as described in claim any one of 4-6, it is characterised in that
Judge end time T2 that the consumer behavior occurs and at the beginning of the consumer behavior occurs between T1 difference be
It is no to be less than threshold value；It is, it is determined that the position data that consumer terminates when the shared equipment uses by client is consumer
Positional information during consumer behavior is produced, and collects the positional information when consumer produces consumer behavior；It is no, then stop this
The collection of secondary consumer behavior information.
8. the consumer behavior information collection method based on shared equipment as claimed in claim 7, it is characterised in that
The threshold value is disables the dynamic that the mode of transportation taken after shared equipment sets according to geographical position or consumer
Adjusting parameter.
9. the consumer behavior information collection method based on shared equipment as claimed in claim 7, it is characterised in that step (2)
Positional information acquisition pattern when middle consumer produces consumer behavior is：The end time T2 that the consumer behavior occurs with it is described
The absolute value of T1 differences, is multiplied by velocity constant m, obtains air line distance L1 between at the beginning of consumer behavior generation；
L1=m* | T2-T1 |
After consumer terminates to use the shared equipment, the position W1 of consumer is obtained by client location module, with position
W1 is the center of circle, and air line distance L1 is that radius is made to justify, and the scope of circle covering is position range when consumer produces consumer behavior
Information.
10. the consumer behavior information collection method based on shared equipment as claimed in claim 1, it is characterised in that step (3)
Described in merchandise news corresponding to consumer behavior include merchandise location information and content of good information；Collect the product locations
The mode of information is：
Consumer collects the merchandise location information when terminating and completion instruction is sent after consumer behavior by client.
11. the consumer behavior information collection method based on shared equipment as claimed in claim 10, it is characterised in that the business
Product content information includes type of merchandise information and service type information.
12. the consumer behavior information collection method based on shared equipment as claimed in claim 11, it is characterised in that collect institute
The mode for stating type of merchandise information is：
When commodity purchasing barcode scanning is settled accounts, name information, amount information, time buying that the commodity are collected by client are believed
Breath.
13. the consumer behavior information collection method based on shared equipment as claimed in claim 11, it is characterised in that collect institute
The mode for stating service type information is：
Consumer client obtains consumption key by the database of remote server and carries out service consumption, by consuming key
Validation of information simultaneously collects the service name information corresponding to this service consumption, amount information, service start times information, service
Duration Information, service completion time information.
14. the consumer behavior information collection method based on shared equipment as claimed in claim 13, it is characterised in that described to disappear
Expense key includes the plain code that can be distinguished and the private mark that can not be distinguished；The plain code is the service letter corresponding to this consumer behavior
Breath；The private mark is the one group of glyphed to be matched with the information on services in remote server data storehouse.
15. the consumer behavior information collection method based on shared equipment as claimed in claim 14, it is characterised in that described secret
Text includes one or more in word, image, biological information.
16. a kind of consumer behavior information collection method based on shared equipment applied as described in claim any one of 1-15
System, it includes shared equipment, client, remote service end, the shared equipment, the client, the remote service end
It is provided with the communication module for transmitting signal between each other, it is characterised in that
It is switch module that the shared equipment also includes being used to opening/closing the shared equipment, described for gathering and storing
First data management module of shared equipment real time positioning data, the sensing dress for detecting the switch module state
Put, the signal for receiving the signal sensor and the first control that first data management module is controlled according to the signal
Molding block；
The client also includes being used for the display module for showing consumption information；For trace query history consumption time information,
The enquiry module of positional information and merchandise news；For gathering and storing the second data of the client real time positioning data
Management module；For controlling the second control mould of the switch module, display module, enquiry module, the second data management module
Block；
The remote service end also includes being used to receive and stores the shared equipment and the client real time positioning data
3rd data management module；3rd data management module is additionally operable to receive and stores the personal user information of consumer, disappears
The merchandise news corresponding to temporal information and positional information, the consumer behavior during person's of expense generation consumer behavior.
17. system as claimed in claim 16, it is characterised in that
Client also includes examination module, and it is used for the knowledge to the plain code that can be distinguished and the private mark that can not be distinguished in consumption key
Not.
18. system as claimed in claim 16, it is characterised in that
The remote service end also includes data processing module, for judging end time T2 and the institute of the consumer behavior generation
Whether T1 difference is less than threshold value between stating at the beginning of consumer behavior occurs, and determines whether to be consumed according to judged result
The collection of behavioural information；It is additionally operable to calculate the estimated run trace of consumer when consumer produces consumer behavior and consumer is actual
Run trace, and judge whether to according to result of calculation the collection of consumer behavior information.
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| CN110895769A (en) * | 2018-09-13 | 2020-03-20 | 阿里巴巴集团控股有限公司 | Information display method, device, system and storage medium |
| CN111476589A (en) * | 2019-01-23 | 2020-07-31 | 丰田自动车株式会社 | Information processing apparatus, information processing method, program, and demand search system |
| CN112428283A (en) * | 2020-11-30 | 2021-03-02 | 安徽信息工程学院 | Sharing information intelligent medical robot is doctorsed and nurses to patient's family members |
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