CN107656945A - Information processing method and information processor - Google Patents
Information processing method and information processor Download PDFInfo
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- CN107656945A CN107656945A CN201610729635.4A CN201610729635A CN107656945A CN 107656945 A CN107656945 A CN 107656945A CN 201610729635 A CN201610729635 A CN 201610729635A CN 107656945 A CN107656945 A CN 107656945A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of information processing method and information processor；Method includes：Obtain the information flow of target service；At least part business information in described information stream is presented in the business information position of applications client；Monitor the Action Events for the business information；Based on the Action Events listened to, the operation scenario that user is met for the operation of the business information is determined；The promotion message position being adapted to the operation scenario is loaded between the business information position, and promotion message is presented in the promotion message position.Implement the present invention, can reduce and launch annoyance level of the promotion message to user, the effect of promotion message is realized while ensureing that user normally obtains information.
Description
Technical field
The present invention relates to the information popularization technology of the communications field, more particularly to a kind of information processing method and information processing apparatus
Put.
Background technology
With flourishing for internet industry particularly mobile Internet, carrying out information popularization by internet turns into letter
Cease the neomorph propagated and be widely used.
Internet advertising (hereinafter referred to as advertisement) has become use as the typical technology that information popularization is carried out in internet
Family obtains information and advertiser lifts popularity and publicizes the important channel of product.
The form of advertisement is varied, typically, including following several types：
1) web advertisement, advertisement is launched in the webpage that user accesses so that can pop-up advertisement in the webpage that user browses.
2) video ads, before video playback and in the playing process of video, at video playback interface, ejection is wide
Accuse.
3) apply interior advertisement, user installs the client of various applications in terminal such as smart mobile phone, tablet personal computer etc., with
Family uses pop-up advertisement during applications client.
The problem of presently, there are is, even if the promotion message launched to user meets the preference of user, to obtain and believe in user
Also the interference to user is inevitably resulted in during breath, for how to reduce the interference journey for launching promotion message to user
Degree, realizes the effect of promotion message while ensureing that user normally obtains information, and correlation technique there is no effective solution.
The content of the invention
The embodiment of the present invention provides a kind of information processing method and information processor, can reduce and launch promotion message pair
The annoyance level of user, the effect of promotion message is realized while ensureing that user normally obtains information.
What the technical scheme of the embodiment of the present invention was realized in：
In a first aspect, the embodiment of the present invention provides a kind of information processing method, methods described includes：
Obtain the information flow of target service；
At least part business information in described information stream is presented in the business information position of applications client；
Monitor the Action Events for the business information；
Based on the Action Events listened to, the operation field that user is met for the operation of the business information is determined
Scape；
The promotion message position being adapted to the operation scenario is loaded between the business information position, and letter is promoted described
Cease position and the promotion message is presented.
Second aspect, the embodiment of the present invention provide a kind of information processor, and described information processing unit includes：
Acquiring unit, for obtaining the information flow of target service；
Display unit, at least part business in described information stream to be presented in the business information position of applications client
Information；
Monitoring unit, for monitoring the Action Events for the business information；
Scene unit, for based on the Action Events listened to, determining that user is directed to the operation institute of the business information
The operation scenario met；
Promotion message unit, for loading the promotion message being adapted to the operation scenario between the business information position
Position, and the promotion message is presented in the promotion message position.
The third aspect, the embodiment of the present invention provide a kind of information processor, including processor and storage medium；Storage is situated between
Executable instruction is stored with matter, the executable instruction is used to perform information processing method provided in an embodiment of the present invention.
The embodiment of the present invention has the advantages that：
First, it is to check industry in business information client in user that the promotion message position for promotion message to be presented, which is not,
Presented during information of being engaged in, but selectively presented in promotion message position when in specific operation scene immediately, not
I.e. without push when meeting operation scenario, this is significantly reduced the annoyance level that business information is checked in user.
Secondly, promotion message position is adapted with the operation scenario residing for user, for different operation scenarios adaptively
Corresponding promotion message position is loaded so that promotion message is presented, correlation technique is avoided and uses fixed pop-up mode, paster mode
The situation of interference of the promotion message to user is presented.
Brief description of the drawings
Fig. 1 is an optional configuration diagram of information processing system in the embodiment of the present invention；
Fig. 2 is one optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 3 is an optional software and hardware structure schematic diagram of terminal in the embodiment of the present invention；
Fig. 4-1 is an optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 4-2 is an optional schematic flow sheet of information processing method in the embodiment of the present invention；
Fig. 5 is the optional structural representation that neural network model is trained in the embodiment of the present invention；
Fig. 6-1 to Fig. 6-4 is that promotion message position is loaded in the embodiment of the present invention and is presented the optional display of promotion message
Schematic diagram；
Fig. 7 is an optional structural representation of advertisement delivery system in the embodiment of the present invention；
Fig. 8-1 to Fig. 8-6 is carrying advertisement position and the optional of video ads to be presented in news stream in the embodiment of the present invention
Display schematic diagram；
Fig. 9 is the optional structural representation of information processor in the embodiment of the present invention.
Embodiment
Below in conjunction with drawings and Examples, the present invention will be described in further detail.It is it should be appreciated that mentioned herein
Embodiment only to explain the present invention, is not intended to limit the present invention.In addition, embodiment provided below is to be used to implement
The section Example of the present invention, rather than the whole embodiments for implementing the present invention are provided, in the case where not conflicting, the present invention is implemented
Example record technical scheme can be in any combination mode implement.
Before the present invention will be described in further detail, the noun and term being related in the embodiment of the present invention are said
Bright, the noun and term being related in the embodiment of the present invention are applied to following explanation.
1) information flow, the range of information arranged according to ad hoc fashion, the photo stream such as arranged according to shooting time, according to
The news stream of time of origin arrangement, the social good friend's dynamic stream arranged according to renewal time.
2) target service, the applications client that user installs in the terminal such as pass through news visitor it is expected the business used
Topical news is read at family end, and the dynamic business of good friend is checked by social client, wherein the information of carrying target service is referred to as
Business information.
3) information flow of target service, applications client (for example, in user side terminal operating) obtain from application backstage
The information flow related to applications client own service, such as the photo stream that electron album client obtains from high in the clouds, news client
The news obtained from news background server is held, the issue for the social good friend that social client obtains from social networking application backstage is moved
State (such as the dynamic of photo, video form or share) stream.
4) business information position, the viewing area that business information is presented is used in applications client, such as the figure of applications client
Specific region in shape interface, the part viewing area of business information bit occupancy applications client.
Usually, the graphical interfaces of applications client includes multiple business information positions to be in disposably in graphical interfaces
Existing multiple business information, multiple photos in photo stream, news is disposably presented in graphical interfaces such as electron album client
Client is disposably being presented the full text or summary of a plurality of news in graphical interfaces, social client in graphical interfaces once
Multiple dynamics of property presentation user good friend.
5) promotion message, there is the user (hereinafter referred to as information popularization user) of popularization demand, for the application of user side
The general designation for the information propagated needed for client, it is different from the business information related to own service of applications client acquisition.
For example, the business information of itself of social client is the dynamic of social good friend, multiple dynamic formation good friend dynamics
Stream, and the promotion message advertisement that can be advertiser demand communication launch to the user for meeting stereotactic conditions, or news unit's phase
The grave news pushed to all users are hoped to notify.
For another example the business information of itself is news for news client application, multiple news form news stream, and
Promotion message is different from news, can be the advertisement that advertiser demand communication is launched to the user for meeting stereotactic conditions.
6) promotion message position, the region that promotion message is presented is used in applications client, such as figure circle of applications client
Specific region in face.
Exemplarily, the Zone Full of promotion message bit occupancy applications client is presented with full form.Or promote
The subregion of information bit occupancy applications client is presented, and now, business information position and promotion message position are simultaneously in application client
Loaded in end.
7) Action Events, it is the record of user's operation.User will produce acoustic control when carrying out sound control for operation object
Event, including object and mode of operation operated by the voice of user；Carried out for operation object by keyboard or mouse mode
Control when corresponding will produce KeyEvent and mouse event, including operation object and the button that is triggered.
8) terminal：Can be desktop computer, TV set-top box, Xbox/ in the equipment of user side operation applications client
The fixed terminals such as PS3 game machines, outdoor advertising display screen；Can also be smart mobile phone, notebook computer, tablet personal computer and vehicle-mounted
The mobile terminals such as advertising display screen.
9) expose：The promotion message position of the applications client for the terminal operating that promotion message is surveyed in user, which is presented, to be once referred to as
Single exposure.
10) flow：Also referred to as flowing of access, the carrier of the data traffic for producing access network, in terminal
The various of installation are used for such as social client, news client.
Referring to an optional configuration diagram of the information processing system provided in an embodiment of the present invention 10 shown in Fig. 1,
In Fig. 1, including information popularization user 11, jettison system 12, using backstage 13 and user side terminal 14, below in conjunction with Fig. 1
The topological structure of information processing system 10 is illustrated.
Jettison system 12 is used to launch promotion message (such as advertisement) to user's lateral terminal 14 for information popularization user 11.
Exemplarily, jettison system 12 is directed to the stereotactic conditions of promotion message setting according to information popularization user 11, to symbol
The user's lateral terminal for closing stereotactic conditions launches promotion message.Usually, information popularization user 11 can set in jettison system 12 and throw
The stereotactic conditions of advertisement are put, including：Region, age degree, education degree and the terminal equipment type of user, it is of course also possible to be
The stereotactic conditions such as other types such as income level, hobby type.
Especially, type (such as news visitor of applications client of the jettison system 12 according to set by information popularization user 11
Family end, social client), the terminal for having the applications client of respective type to user side operation launches promotion message, so that
Obtain promotion message and realize exposure in the promotion message position of user side applications client.
The applications client being used for using backstage 13 into user's lateral terminal 14 sends the information flow of target service, such as to new
Hear client to transmit news stream, to the dynamic stream of the good friend of social client transmission.
In order to reduce to user side launch promotion message to caused by user annoyance level, referring to this hair shown in Fig. 2
One optional schematic flow sheet of the information processing method that bright embodiment provides, obtain the applications client institute of user's lateral terminal
Support the information flow (step 101) of target service；In business information position included by graphical interfaces in applications client, present
At least part business information (step 102) in information flow；Monitor the Action Events (step 103) for business information；It is based on
The Action Events listened to, determine the operation scenario (step 104) that user is met for the operation of business information；Applying
The promotion message position being adapted to operation scenario is loaded between the business information position of Client GUI, and is in promotion message position
Existing promotion message (step 105).
It can be seen that first, the promotion message position for promotion message to be presented be not in user in business information client
Presented immediately when checking business information, but be in selectively in promotion message position when in specific operation scene
It is existing, and when not meeting operation scenario i.e. without push, this is significantly reduced the annoyance level that business information is checked in user；
Secondly, promotion message position is adapted with the operation scenario residing for user, is adaptively loaded accordingly for different operation scenarios
Promotion message position so that promotion message is presented, avoid correlation technique and popularization be presented using pop-up mode, the paster mode of fixation
Interference of the information to user.
The embodiment of the present invention also provides the information processor for practicing above- mentioned information processing method.In hardware view
On, exemplarily, information processor can such as computing resource of the resource based on the terminal of user side (such as processor) and communication
Resource (such as network interface) is realized, on software view, information processor may be embodied as storage and be deposited with user's lateral terminal
Executable instruction (including such as computer executable instructions of program, module etc) in storage media.
As described above, when being realized with resource of the information processor based on user's lateral terminal, referring to the terminal 14 shown in Fig. 3
An optional software and hardware structure schematic diagram, terminal 14 includes hardware layer, intermediate layer, operating system layer and software layer.However,
It will be understood by those of skill in the art that the structure of the terminal 14 shown in Fig. 3 is merely illustrative, the not structure of structure paired terminal 14
Limit.For example, terminal 14 can be set compared with the more components of Fig. 3 according to needs are implemented, or setting is omitted according to needs are implemented
Members.
The hardware layer of terminal 14 includes processor 141, input/output interface 143, storage medium 144 and network interface
142, component can be through system bus connection communication.
Processor 141 can use central processing unit (CPU), microprocessor (MCU, Microcontroller Unit),
Application specific integrated circuit (ASIC, Application Specific Integrated Circuit) or logic programmable gate array
(FPGA, Field-Programmable Gate Array) is realized.
Input/output interface 143 can use such as display screen, touch-screen, loudspeaker input/output device to realize.
Storage medium 144 can use the non-volatile memory mediums such as flash memory, hard disk, CD to realize, can also use double
The volatile storage mediums such as multiplying power (DDR, Double Data Rate) dynamic buffering are realized, wherein being stored with to perform above-mentioned
The executable instruction of information processing method.
Exemplarily, storage medium 144 can be set in same place jointly with terminal 14, can also be relative to terminal 14
Place remote is set, or the distribution of the local and remote side of relative termination 14 is set.Network interface 142 provides outside to processor 141
The access ability for the storage medium 144 that data such as strange land is set, exemplarily, network interface 142 can be based on near-field communication
(NFC, Near Field Communication) technology, bluetooth (Bluetooth) technology, purple honeybee (ZigBee) technology are carried out
Short-range communication, furthermore it is also possible to realize such as based on CDMA (CDMA, Code Division Multiple Access),
Communication standard and its evolution such as WCDMA (WCDMA, Wideband Code Division Multiple Access)
The communication of standard.
Drive layer include be used for for operating system 146 identify hardware layer and with the middleware 145 of each assembly communication of hardware layer,
Such as can be the set of the driver of each component for hardware layer.
Operating system 146 is used to provide user oriented graphical interfaces, exemplarily, including plug-in unit icon, desktop background
And application icon, operating system 146 support user via the control embodiment of the present invention of the graphical interfaces to equipment to the said equipment
Software environment such as OS Type, version do not limit, such as can be Android operation system, iOS operating systems,
(SuSE) Linux OS or UNIX operating system etc..
It is proposed that the present invention is following based on the terminal of the promotion message jettison system shown in Fig. 2 and the user side shown in Fig. 3
Specific embodiment.
Referring to an optional schematic flow sheet of the information processing method shown in Fig. 4-1, comprise the following steps：
Step 201, the applications client of terminal obtains the information flow of target service from application backstage.
As before, the applications client of multiple types can be run in terminal, such as social client and news client.
For example, each applications client intermittent (periodically or non-periodically) pulls target service from corresponding using backstage
The information flow of (such as any business that applications client is supported, or the business used needed for user) business information, or, respectively should
The information flow actively issued using backstage accordingly is received with client.
Step 202, the applications client of terminal obtains the promotion message being adapted to the user tag of user from jettison system.
Exemplarily, when the applications client of terminal is in running status, applications client is by the user tag of user
Report to jettison system, jettison system launches user for the orientation bar for the promotion message setting for needing to launch according to each promotion message
Part, the label of stereotactic conditions is determined for compliance with, and corresponding promotion message is issued to the applications client in terminal.
Step 203, the applications client of terminal preloads promotion message.
By preloading promotion message in the caching of applications client, can be lifted subsequently is needing to push away applications client
The efficiency of promotion message is presented in wide information bit.
In one embodiment, for objective in application according to the sequencing of acquisition from the promotion message that jettison system obtains
Preload in the caching at family end, read in subsequent step according to the sequence of promotion message in the buffer.
In another embodiment, for being ranked up from the promotion message that jettison system obtains according to specific dimension,
Exemplarily, dimension includes：
1) Spatial dimensionality, it is ranked up according to descending of the promotion message in Spatial dimensionality and the degree of correlation of user.
So that promotion message is news as an example, calculates according to the mark of the Spatial dimensionality entrained by news and be presently in user
Time and the degree of correlation of position, the effect that the promotion message of space-time residing for fitting user is preferentially exposed can be realized.
2) preference dimension, it is ranked up according to the descending of promotion message and the matching degree of user preference.
By taking advertisement as an example, the similarity degree that product and user preference product are publicized according to advertisement is ranked up, Neng Goushi
Now so that the effect that the advertisement of user preference is preferentially exposed.
Step 204, presented in the business information position included by graphical interfaces of the terminal in applications client in information flow
At least part business information.
In one embodiment, the quantity of the business information position in applications client, is pressed in corresponding service information bit
The complete content of the business information in information flow is presented according to particular sorted, or, in corresponding service information bit according to particular sorted
The summary of the business information in information flow is presented.
When exemplarily, the applications client in terminal switches to front stage operation state in response to the operation of user (for example,
For mobile terminal, usually, the graphical interfaces of applications client is in full frame state, naturally it is also possible in non-full frame
State), the quantity for the business information position for supporting disposably to load according to the graphical interfaces of applications client, in applications client
The business information position of respective numbers is loaded in graphical interfaces, and information flow is correspondingly presented according to particular sorted in each business information
The full content or summary of middle business information.
In practical application, the full content that business information is presented in business information position is still made a summary regarding the reality of business information position
Available display area determines, business information can be presented when business information is and is not enough to and the full content of business information is presented
Summary, such as summary (work as business using the form of the thumbnail of whole contents, or using word summary and picture thumbnail
When information includes picture) form.
Again by taking the applications client in terminal as an example, it is assumed here that can only disposably add in the graphical interfaces of applications client
4 business information positions are carried, then according to the particular sorted of the business information obtained from application backstage (for example, according to foregoing space-time
The sequence of dimension, or the sequence according to foregoing preference dimension), it is corresponding in industry to be successively read the 4 most preceding business information that sort
Information bit of being engaged in is presented.
By taking the news client in terminal as an example, when news client is most likely initiated by a user or switches to front stage operation, newly
It is most forward in Spatial dimensionality sequence in the corresponding news that preloading is presented of business information position 1-4 of graphical interfaces to hear client
4 news.In practical application, the sequence of news, which uses dimension, to be default dimensions or dimension set in advance.
Step 205, terminal monitoring is directed to the Action Events of business information.
As it was previously stated, being directed to the action type of business information regarding user, Action Events can be touch control operation event, acoustic control
Event, KeyEvent and mouse event etc.；All types of Action Events are the records of user's operation.
For example, as shown in Fig. 2 user side causes user equipment to the operation that business information in applications client is carried out
The corresponding input/output of hardware layer (I/O) reports to the event of system layer, when implementing touch control operation for operation object such as user
Corresponding touch event, including the operation data such as the particular location of user's operation, time and the type of touch control operation etc. will be produced.
Similarly, corresponding acoustic control event, including user will be produced when user implements acoustic control operation for the operation object of applications client
Voice operated by operation object mark and mode of operation etc..
Step 206, terminal determines what user was met for the operation of business information based on the Action Events listened to
Operation scenario.
In one embodiment, trained by the method for machine learning for example neural for the model that identifies operation scenario
Network model, the operation scenario met is predicted based on the Action Events listened to using neural network model.
Exemplarily, there is mark as operation identification model using part known operation scene and corresponding Action Events
Remember the training sample such as { Action Events of (respective operations scene and Action Events)；Operate sample }；Use machine learning method
Train neural network model so that the neural network model after training has operation scenario is predicted based on Action Events
Ability.
To train neural network model to illustrate, establish a neural network model that such as Fig. 5 is illustrated, for based on
The Action Events listened to are predicted to the operation scenario of user.Wherein, input layer be responsible for receive input training sample and
Hidden layer is distributed to, hidden layer is responsible for required calculating and output result to output layer, and output layer exports user to be believed for business
Operation scenario residing for the operation of breath.
The feature of the training sample of the input layer input of neural network model is (such as the operation object in touch control operation event
Type, mode of operation etc.) for the variable that is derived, neural network model hidden layer between variable and operation scenario
Mapping relations are learnt, so as to in performance of the neutral net output layer output based on Action Events predicted operation scene.
After the completion of neural metwork training, in the Action Events that neutral net input such as step 206 is listened to, it can obtain operating field
The prediction result of scape.
Exemplarily, operation scenario can include：
1) the browse operation scene of business information is updated by slide.
Such as implement continuous upward sliding in the graphical interfaces of news client and check other news in news stream, then
Identify that user is in browse operation scene by operating operation scenario identification model.
2) business information focusing operation scene is focused on by touch control operation.
By taking touch control operation as an example, in bright screen state, user's finger (exceeds the concern time threshold of setting such as 5 seconds) for a long time
A certain business information is pressed, then identifies that user is focused behaviour to the business information by operating operation scenario identification model
Make.
It is pointed out that the operation scenario in practical application is not limited only to above-mentioned example, such as also include sharing operation
Scene (such as shares social circle), and the forwarding operation scenario forwarded to business information, what business information was commented on comments
By operation scenario, the operation scenario in practical application is diversified that operation scenario can also be aforesaid operations scene institute in addition
Combine the compound operation scenario formed, the forwarding for such as being forwarded and being commented on to business information-comment operation scenario.
Above-mentioned operation scenario is referred to as to conventional operation scenario, in addition, the operation of user may in the embodiment of the present invention
Such handover operation scene also is compliant with, i.e.,：User switches between above-mentioned routine operation scene, exemplarily, bag
Include the switching of the operation scenario of following several forms：
1) browse operation scene->Focusing operation scene
So that user uses news client in the terminal as an example, news client is in news stream in multiple business information
The summary of part news, so as to form news stream, user (is now in sliding in the summary of each news of fast browsing news stream
Dynamic operation operation scenario) when find news interested, click on corresponding news so as to read particular content (this of news
When be in focusing operation scene).
2) focusing operation scene->Browse operation scene
Still so that user uses news client in the terminal as an example, user returns to news stream after reading finishes news item
Interface, continue to browse the summary of each news in news stream to find content interested.
3) browse operation scene->Focusing operation scene->Share operation scenario
By taking social client in user's using terminal as an example, social client is in the business information position of graphical interfaces in current
The dynamic that each good friend at family shares, forms the dynamic stream of good friend, and user browses interested dynamic of each Dynamic Discovery in dynamic stream
State simultaneously clicks on reading particular content, mobilizes other good friends of state to user in reading process transfer.
Step 207, terminal loads what is be adapted to operation scenario between the business information position of applications client graphical interfaces
Promotion message position.
Step 208, promotion message is presented in promotion message position in terminal.
In one embodiment, the promotion message position of adaptation is loaded for browse operation scene, as the behaviour by listening to
Make event to judge when be in slide scene, the response of the slide of business information is directed to as user, in application client
The graphical interfaces first end at end loads promotion message position in a manner of slipping into graphical interfaces, and in the graphical interfaces of applications client
Two ends cancel loading business information position in a manner of skidding off graphical interfaces, until the Zone Full of loading promotion message position, wherein, the
One end is slide direction one end backwards of user in the graphical interfaces of applications client, and the second end is applications client
One end that the slide direction of user is pointed in graphical interfaces.
For example, when user implements slide from bottom to top in the graphical interfaces of applications client, slided according to user
Dynamic amplitude, in the bottom-loaded of the applications client promotion message position consistent with amplitude, realize promotion message position from figure circle
The effect of the bottom " skidding off " in face, promotion message position can use full form or non-full form, when applications client exists
After loading promotion message position completely in graphical interfaces, if user continues to implement slide from bottom to top, using visitor
Family end will continue to load business information position after promotion message position, so as to realize loading promotion message position between business information position
Effect.For the promotion message presented in promotion message position, the business information with being loaded in business information position, which constitutes, to be formed
" fusion ", that is, realize the effect that promotion message is presented with the content-form consistent with business information.
For example, as shown in Fig. 6-1 and Fig. 6-2, when user in the graphical interfaces of applications client with side from the bottom up
When formula slides business information stream, promotion message position is loaded in a manner of being included in the bottom of graphical interfaces, promotion message position is being schemed
The region loaded in shape interface is consistent with the amplitude of user's slide, until enough slides that user implements will be promoted
Information bit makes promotion message position be loaded completely in graphical interfaces.
Exemplarily, as shown in Fig. 6-1 and Fig. 6-2, promotion message position can be full form, when user implements enough
The graphical interfaces due to client is completely covered in promotion message position during slide.Promotion message position can also be non-full frame side
Formula, when user, which implements enough slides, promotion message position is loaded completely in the graphical interfaces due to client, promote
Information bit and business information position load jointly in the graphical interfaces of applications client.
In another embodiment, the promotion message position of adaptation is loaded for focusing operation scene, is directed in response to user
The focusing of target service information to check the operation of content included by business information, applications client graphical interfaces with least
The mode of the business information position of coverage goal business information loads promotion message position, exemplarily, with the industry of coverage goal business
The mode of business information bit loads promotion message position in the graphical interfaces of applications client, or with coverage goal business information position
And the mode of multiple adjacent business information positions (or whole business information positions) loads in the graphical interfaces of applications client
Promotion message position.
For example, as shown in Fig. 6-3 and Fig. 6-4, when user browses each news in brief in news stream in news client,
It was found that news (news 3) interested and clicking on to read the particular content of news, the summary of news to be read is clicked in user
Afterwards, the business information position of the news in brief is covered with promotion message position as Suo Shi Fig. 6-3, or, with popularization as Suo Shi Fig. 6-4
Information bit covers the business information position of the news in brief and adjacent news in brief (news in brief 2 and 4).
In yet another embodiment, the switching for operation scenario loads the promotion message position of adaptation, when judging user
When the operation scenario that operation for business information is met switches, load and promote in the graphical interfaces of applications client
Information bit, for example, with full form loading promotion message position in the graphical interfaces of applications client, or in graphical interfaces
The mode that promotion message position is inserted in business information position loads promotion message position.
After promotion message is presented in promotion message position, the revocation loading of promotion message position is also related to.Especially, as schemed
Shown in 6-2, when promotion message position by it is non-it is full frame in a manner of be embedded between business information position in the way of load when, can not perform and remove
The operation of pin loading promotion message position, that is, keep the annexation of promotion message position and neighbor information position.Certainly, for appointing
The promotion message position of meaning form can carry out the operation of revocation loading, referring to one of the information processing method shown in Fig. 4-2
Optional schematic flow sheet, comprises the following steps：
Step 209, terminal detects that presented promotion message meets corresponding revocation condition, is removed in applications client
Pin loading promotion message position.
In one embodiment, timing is started after the promotion message position of applications client presentation promotion message, when
The revocation loading promotion message position when the duration of promotion message position loading promotion message reaches scheduled duration, to recover to push away in loading
The dispaly state of the graphical interfaces of applications client before wide information bit, by being controlled to the duration that promotion message is presented,
The situation that promotion message is presented and disturbs user to obtain promotion message for a long time can be achieved.
For example, news client starts timing after the promotion message position of full screen format loading promotion message, work as popularization
When the displaying of information was had not timed out up to the displaying time of displaying logic display, that is, judge not meet revocation loading promotion message position
Condition, now promotion message position be in inoperable state；When the displaying of promotion message is had not timed out up to displaying logic display
The displaying time when, that is, the condition for meeting revocation loading promotion message position is judged, when user implements to slide for promotion message position
When operating slide such as from bottom to up, the slide of promotion message is directed in response to user, in the figure of applications client
The end of shape interface second cancels loading promotion message position in a manner of skidding off graphical interfaces.
In another embodiment, applications client promotion message position present promotion message after, that is, monitor whether
There is the focusing operation event for promotion message, such as touch-control clicks on event and mouse click event, if listened to corresponding
Click event, then show that logic is handled accordingly according to promotion message, such as jump to corresponding landing page.If pre-
Determine not hearing the focusing operation event for promotion message in the stand-by period, illustrate that user loses interest in promotion message, then
Revocation loads promotion message position in order to avoid disturbing user to obtain business information.
In another embodiment, the displaying logic of promotion message allows user to close the popularization presented in promotion message position
Information, correspondingly, the virtual switch for promotion message is also presented when promotion message is presented in promotion message position, in promotion message
When promotion message is presented in position, once the undesirable viewing promotion message of user is pressable virtual switch, correspondingly, in application client
The close event for promotion message position is listened in end, as response, revocation promotion message position.
Above- mentioned information processing scheme is said so that video ads in the news client in user side are launched as an example below
It is bright, it should be pointed out that although being illustrated so that video ads are launched as an example, those skilled in the art are based on following
Record can implement the distributing video advertisement in other kinds of applications client easily and launch other kinds of advertisement.
Information processing system 10 as shown in Figure 1 is embodied as the advertisement delivery system 20 shown in Fig. 7, wherein, advertisement putting
System 22 is newly-built wide for video to be presented when sliding article list in advertisement position (promotion message position) type of local maintenance
The advertisement position of announcement, advertiser 21 launch the video ads of 15 seconds length on the advertisement position.Launched in the video ads of dispensing wide
After the examination ＆ verification for accusing relevant laws and regulations, video ads are synchronously issued in the news client of user's lateral terminal 24.
In practical application, advertisement delivery system 22 can realize the orientation dispensing to video ads, be directed to according to advertiser 21
Label corresponding to the stereotactic conditions that the video ads of dispensing are set as advertisement generation is simultaneously safeguarded in advertiser 26, and it is whole to pass through user side
The user data that end 24 reports forms the label for characterizing user characteristics, is determined with the tag match of the video ads in advertisement base 26
Need the video ads launched.
The news client of user's lateral terminal 24 obtains news stream from news client background 23, is opened up in news client
Show the list of news.
After news client receives video ads, as shown in Fig. 8-1, user is in viewing news (such as He of news in brief 82
Picture 81) list, triggers displaying ad logic, referring to figure if user in lists the position upward sliding of news in brief 83
8-2, with the slip that continues upward of user, the advertisement position of video ads is progressively skidded off up to being formed entirely from the bottom of graphical interfaces
The advertisement position of screen mode simultaneously plays the video ads 84 as shown in Fig. 8-3 and Fig. 8-4.
News client plays the video ads of 15 seconds in a manner of full frame, and 15s countdowns terminate rear video advertisement break,
Referring to Fig. 8-5, after user slides again up in the advertisement position of video ads, the advertisement positions of video ads is with from graphical interfaces
The mode that top skids off progressively disappears, if user continues to slide up, as shown in Fig. 8-6, it is new that applications client continues displaying
Hear the news list 85 in stream.
The logical functional structure of aforementioned information processing unit is illustrated, referring to the information processor 30 shown in Fig. 9
An optional structural representation, including：
Acquiring unit 31, for obtaining the information flow of target service；
Display unit 32, at least part business letter in information flow to be presented in the business information position of applications client
Breath；
Monitoring unit 33, for monitoring the Action Events for business information；
Scene unit 34, for based on the Action Events listened to, determining that user is accorded with for the operation of business information
The operation scenario of conjunction；
Promotion message unit 35, for loading the promotion message position being adapted to operation scenario between business information position, and
Promotion message is presented in promotion message position.
In one embodiment, display unit 32, the quantity for the business information position being additionally operable in applications client,
The summary of the business information in information flow is presented according to particular sorted for corresponding service information bit.
In one embodiment, scene unit 34, the identification model of operation scenario is also used for based on being listened to
Action Events are predicted, and obtain the operation scenario that user is met for the operation of business information；
Wherein, operation scenario includes at least one of：
The browse operation scene of business information is updated by slide；
Business information focusing operation scene is focused on by touch control operation；
The forwarding for being forwarded and being commented on to business information-comment operation scenario.
In one embodiment, promotion message unit 35, it is additionally operable to be directed to the slide of business information in response to user,
Promotion message position is loaded in a manner of slipping into the graphical interfaces first end of applications client, and in the graphical interfaces of applications client
Second end cancels loading business information position in a manner of skidding off.
In one embodiment, promotion message unit 35, it is additionally operable to be directed to the focusing of target service information in response to user
Operation, promotion message position is loaded in a manner of the business information position of at least coverage goal business information.
In one embodiment, promotion message unit 35, it is additionally operable to judge that user is accorded with for the operation of business information
When the operation scenario of conjunction switches, promotion message position is loaded in the graphical interfaces of applications client.
In one embodiment, promotion message unit 35, it is additionally operable to detect that presented promotion message meets accordingly
Revocation condition, revocation loading promotion message position.
In one embodiment, promotion message unit 35, it is additionally operable to meet to judge to be presented during at least one following condition
Promotion message meet corresponding revocation condition：Detect that the duration that promotion message is presented in promotion message position reaches pre- timing
It is long；Detect the focusing operation event not heard within the scheduled wait time for promotion message；Listen to for promoting letter
Cease the close event of position.
In one embodiment, promotion message unit 35, it is additionally operable to be directed to the slide of promotion message in response to user,
Loading promotion message position is cancelled in a manner of skidding off at the end of graphical interfaces second of applications client.
In one embodiment, acquiring unit 31, it is additionally operable to before promotion message is presented in promotion message position, obtains and use
The promotion message of the user tag adaptation at family；
Promotion message unit 35, it is additionally operable to preload promotion message.
In practical application, realized in hardware in aspect, each unit in information processor 30 shown in Fig. 9 can be by scheming
The hardware resource of end side shown in 3 such as processor, network interface are realized.
In summary, the embodiment of the present invention realizes following beneficial effect：
1) selectively presented in promotion message position when in specific operation scene, and when not meeting operation scenario
I.e. without push, the annoyance level that user checks business information is substantially reducing at；
2) promotion message position is adapted with the operation scenario residing for user, is adaptively loaded for different operation scenarios
Corresponding promotion message position is avoided correlation technique and presented using pop-up mode, the paster mode of fixation so that promotion message is presented
The situation of interference of the promotion message to user.
3) user's focusing promotion message is being not detected by, listen to close event or promotion message is presented beyond pre- timing
When long, do not continue to that promotion message is presented, avoid interfering user's acquisition business information.
4) promotion message position is loaded between business information position, and promotion message is presented on promotion message position, is realized
Promotion message graphical interfaces immersion involvement, namely with content-form embody promotion message, relative to the advertisement shape such as pop-up
Formula, conflict degree of the user to promotion message is reduced, reduces annoyance level of the promotion message to user.
5) promotion message is matched according to user tag, is realized the effect precisely launched, is reduced and user is bothered
And lift Consumer's Experience.
6) presentation based on operation scenario triggering promotion message, the promotion message digit that will can be launched in abundant information stream
Amount, the utilization rate of lifting promotion message position.
It will be appreciated by those skilled in the art that：Journey can be passed through by realizing all or part of step of above method embodiment
Sequence instructs related hardware to complete, and foregoing program can be stored in a computer read/write memory medium, and the program exists
During execution, execution the step of including above method embodiment；And foregoing storage medium includes：Flash memory device, deposit at random
Access to memory (RAM, Random Access Memory), read-only storage (ROM, Read-Only Memory), magnetic disc or
CD etc. is various can be with the medium of store program codes.
Or if the above-mentioned integrated unit of the present invention is realized in the form of software function module and is used as independent product
Sale in use, can also be stored in a computer read/write memory medium.Based on such understanding, the present invention is implemented
The part that the technical scheme of example substantially contributes to correlation technique in other words can be embodied in the form of software product,
The computer software product is stored in a storage medium, including some instructions are causing a computer installation (can be with
It is personal computer, server or network equipment etc.) perform all or part of each embodiment methods described of the present invention.
And foregoing storage medium includes：Flash memory device, RAM, ROM, magnetic disc or CD etc. are various can be with store program codes
Medium.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, change or replacement can be readily occurred in, should all be contained
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (21)
1. a kind of information processing method, it is characterised in that methods described includes：
Obtain the information flow of target service；
At least part business information in described information stream is presented in the business information position of applications client；
Monitor the Action Events for the business information；
Based on the Action Events listened to, the operation scenario that user is met for the operation of the business information is determined；
The promotion message position being adapted to the operation scenario is loaded between the business information position, and in the promotion message position
Promotion message is presented.
2. the method as described in claim 1, it is characterised in that it is described in the business information position of applications client present described in
At least part business information in information flow, including：
The quantity of business information position in the applications client, institute is presented according to particular sorted in corresponding service information bit
State the summary of the business information in information flow.
3. the method as described in claim 1, it is characterised in that it is described based on the Action Events listened to, determine user's pin
The operation scenario that operation to the business information is met, including：
It is predicted using the identification model of operation scenario based on the Action Events listened to, obtains the user for described
The operation scenario that the operation of business information is met；
Wherein, the operation scenario includes at least one of：
The browse operation scene of the business information is updated by slide；
The business information focusing operation scene is focused on by touch control operation；
The forwarding that the business information is forwarded and commented on-comment operation scenario.
4. the method as described in claim 1, it is characterised in that the loading between the business information position and the operation
The promotion message position of scene adaptation, including：
The slide of the business information is directed in response to the user, based on slide amplitude in the applications client
Graphical interfaces first end the promotion message position is loaded in a manner of slipping into, and in the graphical interfaces second of the applications client
End cancels the loading business information position in a manner of skidding off.
5. the method as described in claim 1, it is characterised in that the loading between the business information position and the operation
The promotion message position of scene adaptation, including：
The focusing operation of target service information is directed in response to the user, at least to cover the business of the target service information
The mode of information bit loads the promotion message position.
6. the method as described in claim 1, it is characterised in that the loading between the business information position and the operation
The promotion message position of scene adaptation, including：
When judging that the operation scenario that the user is met for the operation of the business information switches, in the application
The promotion message position is loaded in the graphical interfaces of client.
7. the method as described in claim 1, it is characterised in that
The promotion message position is full form or non-full form.
8. the method as described in claim 1, it is characterised in that methods described also includes：
Detect that presented promotion message meets corresponding revocation condition, revocation loads the promotion message position.
9. method as claimed in claim 8, it is characterised in that described to detect that loaded promotion message meets to remove accordingly
Pin strip part, including at least one of：
Detect that the duration that the promotion message is presented in the promotion message position reaches scheduled duration；
Detect the focusing operation event not heard within the scheduled wait time for the promotion message；
Listen to the close event for the promotion message position.
10. method as claimed in claim 8, it is characterised in that the revocation loads the promotion message position, including：
The slide of the promotion message is directed in response to the user, at the end of graphical interfaces second of the applications client
The loading promotion message position is cancelled in a manner of skidding off.
11. the method as described in claim 1, it is characterised in that methods described also includes：
Before the promotion message is presented in the promotion message position, the popularization letter being adapted to the user tag of the user is obtained
Breath, and preload the promotion message.
12. a kind of information processor, it is characterised in that described information processing unit includes：
Acquiring unit, for obtaining the information flow of target service；
Display unit, at least part business letter in described information stream to be presented in the business information position of applications client
Breath；
Monitoring unit, for monitoring the Action Events for the business information；
Scene unit, for based on the Action Events listened to, determining that user is met for the operation of the business information
Operation scenario；
Promotion message unit, for loading the promotion message position being adapted to the operation scenario between the business information position,
And the promotion message is presented in the promotion message position.
13. information processor as claimed in claim 12, it is characterised in that
The display unit, the quantity for the business information position being additionally operable in the applications client, in corresponding service information
The summary of the business information in described information stream is presented according to particular sorted for position.
14. information processor as claimed in claim 12, it is characterised in that
The scene unit, the identification model for being also used for operation scenario are predicted based on the Action Events listened to,
Obtain the operation scenario that the user is met for the operation of the business information；
Wherein, the operation scenario includes at least one of：
The browse operation scene of the business information is updated by slide；
The business information focusing operation scene is focused on by touch control operation；
The forwarding that the business information is forwarded and commented on-comment operation scenario.
15. information processor as claimed in claim 12, it is characterised in that
The promotion message unit, it is additionally operable to be directed to the slide of the business information in response to the user, based on slip
Operation amplitude loads the promotion message position in the graphical interfaces first end of the applications client in a manner of slipping into, and described
The end of graphical interfaces second of applications client cancels the loading business information position in a manner of skidding off.
16. information processor as claimed in claim 12, it is characterised in that
The promotion message unit, it is additionally operable to be directed to the focusing operation of target service information in response to the user, at least to cover
The mode for covering the business information position of the target service information loads the promotion message position.
17. information processor as claimed in claim 12, it is characterised in that
The promotion message unit, it is additionally operable to judge the operation scenario hair that user is met for the operation of the business information
During raw switching, the promotion message position is loaded in the graphical interfaces of the applications client.
18. information processor as claimed in claim 12, it is characterised in that
The promotion message unit, it is additionally operable to detect that presented promotion message meets corresponding revocation condition, revocation loading
The promotion message position.
19. information processor as claimed in claim 18, it is characterised in that
The promotion message unit, it is additionally operable to judge that presented promotion message meets phase when meeting at least one following condition
The revocation condition answered：Detect that the duration that the promotion message is presented in the promotion message position reaches scheduled duration；Detect
The focusing operation event for the promotion message is not heard within the scheduled wait time；Listen to and be directed to the promotion message
The close event of position.
20. information processor as claimed in claim 18, it is characterised in that
The promotion message unit, it is additionally operable to be directed to the slide of the promotion message in response to the user, is answered described
The loading promotion message position is cancelled in a manner of skidding off with the end of graphical interfaces second of client.
21. information processor as claimed in claim 12, it is characterised in that
The acquiring unit, it is additionally operable to before the promotion message is presented in the promotion message position, obtains with the user's
The promotion message of user tag adaptation；
The promotion message unit, it is additionally operable to preload the promotion message.
Priority Applications (4)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610729635.4A CN107656945B (en) | 2016-08-25 | 2016-08-25 | Information processing method and information processing apparatus |
| PCT/CN2017/098543 WO2018036493A1 (en) | 2016-08-25 | 2017-08-22 | Information processing method and apparatus, display terminal, and storage medium |
| US16/307,040 US20190220899A1 (en) | 2016-08-25 | 2017-08-22 | Information processing method and device, display terminal, and storage medium |
| EP17842915.5A EP3493136A4 (en) | 2016-08-25 | 2017-08-22 | Information processing method and apparatus, display terminal, and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610729635.4A CN107656945B (en) | 2016-08-25 | 2016-08-25 | Information processing method and information processing apparatus |
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| CN107656945A true CN107656945A (en) | 2018-02-02 |
| CN107656945B CN107656945B (en) | 2020-06-12 |
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| CN111966440A (en) * | 2020-08-27 | 2020-11-20 | 广州华多网络科技有限公司 | Display control method and device of information flow interface, terminal and storage medium |
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