CN107515906B - Object processing method and device, electronic equipment and computer storage medium - Google Patents
Object processing method and device, electronic equipment and computer storage medium Download PDFInfo
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Abstract
The embodiment of the disclosure discloses an object processing method and device, electronic equipment and a computer storage medium. The method comprises the following steps: acquiring an object set to be provided for a user; acquiring a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the times of presenting the second preset object to the user exceeds a preset presenting threshold value, and the user does not generate the first preset behavior; and when the object set comprises the first preset object and/or the second preset object, adjusting the display position of the first preset object and/or the second preset object so as to reduce the presenting times of the first preset object and the second preset object. According to the embodiment of the disclosure, the feedback information of the user to the system object is embodied in the retrieval result through the historical behavior data of the user, so that the retrieval result can be optimized.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an object method, an object device, an electronic apparatus, and a computer storage medium.
Background
The information retrieval technology is a technology for understanding the requirements of users by obtaining input information of the users, retrieving from massive information and returning retrieval results; and the user behavior refers to effective operation and the like performed by the user in the process of using the application platform. The user behavior implies some feedback information in the use process of the user, and the feedback information is an important way for judging the preference of the user and provides important information for accurate recommendation and sequencing. From a representational point of view, common feedback is divided into explicit feedback and implicit feedback: explicit feedback refers to a user explicitly indicating preferences, such as user actions of ordering, scoring, collecting, and approving objects provided by the application platform; implicit feedback needs to be obtained by mining user behaviors. Feedback can be classified into positive feedback and negative feedback in terms of type. Positive feedback indicates a positive evaluation of the system object by the user; negative feedback is a negative evaluation of the object by the user. Then, the feedback information of the user is embodied in the retrieval result by mining the user behavior, and obviously, the user experience can be greatly improved.
Disclosure of Invention
The embodiment of the disclosure provides an object processing method and device, electronic equipment and a computer storage medium.
In a first aspect, an embodiment of the present disclosure provides an object processing method.
Specifically, the object processing method includes:
acquiring an object set to be provided for a user;
acquiring a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the times of presenting the second preset object to the user exceeds a preset presenting threshold value, and the user does not generate the first preset behavior;
and when the object set comprises the first preset object and/or the second preset object, adjusting the display position of the first preset object and/or the second preset object so as to reduce the presenting times of the first preset object and the second preset object.
With reference to the first aspect, in a first implementation manner of the first aspect, the method further includes:
determining historical user behavior of the user within a first predetermined time period;
determining the first preset object according to the historical user behavior of the user; and/or the presence of a gas in the gas,
determining historical user behavior of the user within a second predetermined time period;
and determining the second preset object according to the historical user behavior of the user.
With reference to the first aspect and the first implementation manner of the first aspect, determining the first preset object according to the historical user behavior of the user includes:
determining complaint behavior of the user within the first predetermined time period;
and setting a system object aimed at by the complaint behavior as a first preset object.
With reference to the first aspect and the first implementation manner of the first aspect, in a second implementation manner of the first aspect, the determining the first preset object according to the historical user behavior of the user includes:
determining comment behavior of the user within the first predetermined time period;
when the comment behavior is a negative comment, setting a system object aimed at by the comment behavior as a first preset object.
With reference to the first aspect and the first implementation manner of the first aspect, in a third implementation manner of the first aspect, the determining the second preset object according to the historical user behavior of the user includes:
determining the presenting times of the current object presented to the user in a second preset time period;
and when the presenting times exceed the preset presenting threshold value and the user does not generate the first preset behavior on the current object, setting the current object as a second preset object.
With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, and the third implementation manner of the first aspect, in a fourth implementation manner of the first aspect, the adjusting the display position of the first preset object and/or the second preset object includes:
adjusting the display position of the first preset object and/or the second preset object backwards according to the preset weight;
wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the presence of a gas in the gas,
the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, and the third implementation manner of the first aspect, in a fifth implementation manner of the first aspect, the present disclosure further includes:
and after the time distance of the first preset object and/or the second preset object is determined to exceed the current time threshold value, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
With reference to the first aspect, the first implementation manner of the first aspect, the second implementation manner of the first aspect, and the third implementation manner of the first aspect, in a sixth implementation manner of the first aspect, the present disclosure further includes:
and when receiving a second preset behavior generated by the user on the first preset object and/or the second preset object, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
In a second aspect, an embodiment of the present disclosure provides an object processing apparatus, including:
a first acquisition module configured to acquire a set of objects to be provided to a user;
the second obtaining module is configured to obtain a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object which is presented to the user for a time exceeding a preset presentation threshold and on which the user does not generate the first preset behavior;
and the presenting module is configured to present the objects in the object set for a user, and adjust the display positions of the first preset object and/or the second preset object when the object set comprises the first preset object and/or the second preset object, so as to reduce the presenting times of the first preset object and the second preset object.
With reference to the second aspect, in a first implementation manner of the second aspect, the apparatus further includes:
a first determination module configured to determine historical user behavior of the user within a first predetermined time period;
a second determination module configured to determine the first preset object according to a user behavior of the user; and/or the presence of a gas in the gas,
a third determination module configured to determine historical user behavior of the user within a second predetermined time period;
a fourth determination module configured to determine the second preset object according to the user behavior of the user.
With reference to the second aspect and the first implementation manner of the second aspect, the second determining module includes:
a first determination submodule configured to determine complaint behaviour of the user within the first predetermined time period;
a first setting submodule configured to set a system object to which the complaint behavior is directed as a first preset object.
With reference to the second aspect and the first implementation manner of the second aspect, in a second implementation manner of the second aspect, the second determining module includes:
a second determination submodule configured to determine comment behavior of the user within the first predetermined time period;
and the second setting submodule is configured to set the system object aimed at by the comment behavior as a first preset object when the comment behavior is a negative comment.
With reference to the second aspect and the first implementation manner of the second aspect, in a third implementation manner of the second aspect, the fourth determining module includes:
a third determination submodule configured to determine a number of presentations that a current object is presented to the user within a second predetermined time period;
and the third setting submodule is configured to set the current object as a second preset object when the presenting times exceed the preset presenting threshold and the user does not generate a first preset behavior on the current object.
With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, and the third implementation manner of the second aspect, in a fourth implementation manner of the second aspect, the presentation module includes:
the adjusting submodule is configured to adjust the display position of the first preset object and/or the second preset object backwards according to preset weight;
wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the presence of a gas in the gas,
the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, and the third implementation manner of the second aspect, in a fifth implementation manner of the second aspect, the present disclosure further includes:
a first restoring module configured to restore the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object after the time distance determined as the first preset object and/or the second preset object exceeds a preset time threshold value from the current time.
With reference to the second aspect, the first implementation manner of the second aspect, the second implementation manner of the second aspect, and the third implementation manner of the second aspect, in a sixth implementation manner of the second aspect, the present disclosure further includes:
the second recovery module is configured to recover the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object when receiving that the user generates a preset behavior on the first preset object and/or the second preset object.
The functions can be realized by hardware, and the functions can also be realized by executing corresponding software by hardware. The hardware or software includes one or more modules corresponding to the above-described functions.
In one possible design, the object processing apparatus includes a memory and a processor, the memory is used for storing one or more computer instructions for supporting the object processing apparatus to execute the object processing method in the first aspect, and the processor is configured to execute the computer instructions stored in the memory. The object handling apparatus may further comprise a communication interface for the object handling apparatus to communicate with other devices or a communication network.
In a third aspect, embodiments of the present disclosure provide an electronic device, including a memory and a processor; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method of the first aspect.
In a fourth aspect, the disclosed embodiments provide a computer-readable storage medium having stored thereon computer instructions which, when executed by a processor, implement the method of the first aspect.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the embodiment of the disclosure, an object set to be provided to a user is obtained, a first preset object and/or a second preset object corresponding to the user are obtained, the object set to be provided to the user is presented to the user, and when the first preset object and the second preset object are in the object set, display positions of the first preset object and the second preset object are adjusted to reduce presentation times of the first preset object and the second preset object, and the first preset object and the second preset object are an explicit negative feedback system object and a implicit negative feedback system object of the user respectively. Therefore, when the system object is presented to the user, the feedback information of the user to the system object is embodied in the retrieval result through the historical behavior data of the user, the retrieval result can be optimized, and the user experience is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
Other features, objects, and advantages of the present disclosure will become more apparent from the following detailed description of non-limiting embodiments when taken in conjunction with the accompanying drawings. In the drawings:
fig. 1 illustrates a flowchart of an object processing method according to an embodiment of the present disclosure.
Fig. 2 illustrates a flowchart of an object processing method according to another embodiment of the present disclosure.
Fig. 3 illustrates a flowchart of step S202 in the object processing method according to an embodiment of the present disclosure.
Fig. 4 illustrates a flowchart of step S202 in an object processing method according to another embodiment of the present disclosure.
Fig. 5 illustrates a flowchart of step S204 in an object processing method according to an embodiment of the present disclosure.
Fig. 6 illustrates a block diagram of a structure of an object processing apparatus according to an embodiment of the present disclosure.
Fig. 7 illustrates a block diagram of a structure of an object processing apparatus according to another embodiment of the present disclosure.
Fig. 8 shows a block diagram of the structure of the second determination module 702 in the object processing apparatus according to an embodiment of the present disclosure.
Fig. 9 illustrates a block diagram of a second determination module 702 in an object processing apparatus according to another embodiment of the present disclosure.
Fig. 10 shows a block diagram of a fourth determination module 704 in the object processing apparatus according to an embodiment of the present disclosure.
Fig. 11 is a schematic structural diagram of an electronic device suitable for implementing an object processing method according to an embodiment of the present disclosure.
Detailed Description
Hereinafter, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement them. Also, for the sake of clarity, parts not relevant to the description of the exemplary embodiments are omitted in the drawings.
In the present disclosure, it is to be understood that terms such as "including" or "having," etc., are intended to indicate the presence of the disclosed features, numbers, steps, behaviors, components, parts, or combinations thereof, and are not intended to preclude the possibility that one or more other features, numbers, steps, behaviors, components, parts, or combinations thereof may be present or added.
It should be further noted that the embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
For some application platforms, a user often searches a system object in which the user is interested through a search entry provided by the application platform, and then performs corresponding operation on the system object, and the application platform also actively recommends the system object which the user may be interested in for the user according to the historical behavior of the user or the current location of the user, thereby facilitating the operation of the user. In any case, since the application platform can provide a plurality of system objects, it is a necessary measure to order the system objects in order to ensure the basic user experience. And the better system objects are ranked at the top through the optimized sorting technology, so that the user can quickly contact the system objects in which the user is interested. The improvement effect of the technology on the service is proved in a real scene. However, this technique still faces the following problems: 1) in the case where the user requests that the scene factor change less, the system objects and their order provided to the user change less, resulting in the user being likely to see the same system objects often. Although the application platform can provide a large number of system objects for the user, the number of system objects actually seen by the user is limited, so that a large number of system objects cannot be presented to the user, and resources are wasted. 2) In the using process of the application platform, a user has obvious negative feedback on some system objects, and the system fails to process the part of the system objects, so that the negative system objects are still displayed when the user requests, and the user experience is not good.
In the embodiment of the disclosure, an object set to be provided to a user is obtained, a first preset object and/or a second preset object corresponding to the user are obtained, the object set to be provided to the user is presented to the user, and when the first preset object and the second preset object are in the object set, display positions of the first preset object and the second preset object are adjusted to reduce presentation times of the first preset object and the second preset object, and the first preset object and the second preset object are an explicit negative feedback system object and a implicit negative feedback system object of the user respectively. Therefore, when the system object is presented to the user, the feedback information of the user to the system object is embodied in the retrieval result through the historical behavior data of the user, the retrieval result can be optimized, and the user experience is improved.
Fig. 1 illustrates a flowchart of an object processing method according to an embodiment of the present disclosure. As shown in fig. 1, the object processing method includes the following steps S101 to S103:
in step S101, an object set to be provided to a user is acquired;
in step S102, a first preset object and/or a second preset object corresponding to the user are/is obtained, where the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the frequency of presenting to the user exceeds a preset presenting threshold, and the user does not generate the first preset behavior;
in step S103, objects in the object set are presented to a user, and when the object set includes the first preset object and/or the second preset object, display positions of the first preset object and/or the second preset object are adjusted to reduce the number of times of presenting the first preset object and the second preset object.
In this embodiment, the object set to be provided to the user may be a result obtained based on search information input by the user, or may be a result automatically provided by the system to the user based on some operations of the user (such as an operation performed by logging in the application platform last time, an operation of viewing a certain system object, and the like). The object set at least comprises one system object, and the system object is an object which is provided by the application platform for the user and can be used for the user to perform preset behaviors, for example, for a take-away ordering application platform, the system object can be a merchant, dishes of the merchant, and the like.
In this embodiment, the first preset object and the second preset object are preset specific system objects. The first preset object is an object for which the user generates an over-negative feedback behavior, that is, an object for which the user has an over-explicit feedback, for example, in an outsourcing ordering application platform, if the user makes an over-evaluation on the merchant a, the merchant a can be set as the first preset object of the user; the second preset object is an object which is presented to the user for a time exceeding a preset presentation threshold and on which the user does not generate a first preset behavior, that is, an object on which the user has implicit negative feedback, and the preset presentation threshold and the first preset behavior can be preset and can be specifically set according to actual conditions. For example, in the outsourcing ordering application platform, the number of times that the merchant B is presented to the user exceeds a preset presentation threshold, and the user never generates a first preset behavior (e.g., a following order behavior) for the merchant B, the merchant B may be set as a second preset object corresponding to the user. The application platform can obtain the first preset object and the second preset object corresponding to each user by counting the historical behaviors of each user.
In this embodiment, when a system object in an object set to be provided is presented to a user, if the object set includes a first preset object and/or a second preset object corresponding to the user, a display position of the first preset object and/or the second preset object may be adjusted according to a preset rule, so as to reduce the number of times that the first preset object and the second preset object are presented in front of the user. Because the first preset object and the second preset object are explicit or implicit negative feedback objects of the user, it can be expected that the user may not be interested in the first preset object and the second preset object, and even has negative emotion to the first preset object and the second preset object, so that the frequency of presenting the first preset object and the second preset object in front of the user can be reduced in order to avoid poor user experience.
In an optional implementation manner of this embodiment, as shown in fig. 2, the method includes the following steps S201 to S204:
in step S201, determining historical user behavior of the user within a first predetermined time period;
in step S202, determining the first preset object according to the historical user behavior of the user; and/or the presence of a gas in the gas,
in step S203, determining historical user behavior of the user within a second predetermined time period;
in step S204, the second preset object is determined according to the historical user behavior of the user.
In the optional implementation mode, the first preset object and the second preset object of the user are mined by counting the historical user behaviors of the user. The first predetermined time period and the second predetermined time period may be set according to actual conditions, and the first predetermined time period and the second predetermined time period may be the same or different, for example, because the first preset object is a user explicit negative feedback object, the more recent the time of the user negative feedback behavior, the stronger the negative feedback emotion of the user to the negative feedback object may be, and the longer the time of the negative feedback behavior, the weaker the negative feedback emotion of the user to the negative feedback object may be, therefore, the first predetermined time period may be set to be shorter, and the second preset object is a user implicit negative feedback object, the number of times of presentation of the system object needs to be counted, and for more accuracy, the second predetermined time period may be set to be longer.
In an optional implementation manner of this embodiment, as shown in fig. 3, the step S202, that is, the step of determining the first preset object according to the historical user behavior of the user, further includes the following steps S301 to S302:
in step S301, complaint behaviors of the user within the first predetermined time period are determined;
in step S302, a system object targeted by the complaint behavior is set as a first preset object.
In this optional implementation manner, by acquiring complaint data of the user on the system object within the first predetermined time period, it is determined that the user is not satisfied with the system object, and therefore, the system object may be set as the first preset object. Of course, in some cases, even if the user makes a complaint, the complaint reason may be caused by the application platform rather than the system object itself, and at this time, the system object may not be set as the first preset object according to the actual situation; or it may also be considered that the user may still have a negative emotion to the system object, and the user does not want to see the system object in the application platform, so the system object may still be set as the first preset object. In addition, weights can be set for the first preset object aiming at different complaint behaviors according to actual conditions, the larger the weight is, the higher the negative feedback degree of the user is, and the display position of the first preset object is adjusted to the rear according to the weight during presentation.
In an optional implementation manner of this embodiment, as shown in fig. 4, the step S202, namely the step of determining the first preset object according to the historical user behavior of the user, further includes the following steps S401 to S402:
in step S401, determining comment behavior of the user within the first predetermined time period;
in step S402, when the comment behavior is a negative comment, a system object targeted by the comment behavior is set as a first preset object.
In this optional implementation manner, by acquiring comment data of the user on the system object in the first predetermined time period, when the user scores the system object and/or a product and/or a service in the system object lower, it is determined that the user is not satisfied with the system object, and the system object may be set as the first preset object. For example, in the outsourcing ordering application platform, the rating of the user to a certain business is lower than two stars, or the rating of the user to a certain sample dish in a certain business is lower than two stars, and at this time, the system object may be set as the first preset object. In addition, weights can be set for different first preset objects according to the grade, the larger the weight is, the higher the negative feedback degree of the user is, and the display position of the first preset object is adjusted to the rear according to the weight during presentation.
In an optional implementation manner of this embodiment, as shown in fig. 5, the step S204, namely the step of determining the first preset object according to the historical user behavior of the user, further includes the following steps S501 to S502:
in step S501, the number of times that the current object is presented to the user within a second predetermined time period is determined;
in step S502, when the number of times of presentation exceeds the preset presentation threshold and the user has not generated the first preset behavior for the current object, the current object is set as a second preset object.
In this alternative implementation, the number of times each system object is presented to the user within the second predetermined time period is counted, and when the user browses the object, if the system object appears once in the current browsing interface of the user, the number of times is increased by 1. The preset presenting threshold value can be preset according to actual conditions, and when the presenting times of the system object exceeds the preset presenting threshold value and a user does not perform a first preset action on the system object, the system object is set as a second preset object. That is, if the system object appears in front of the user for a sufficient number of times, but the user does not perform the first preset action on the system object, the user may be considered to be uninterested in the system object, and therefore, the position of the system object may be adjusted backwards to reduce the number of times of rendering the system object when the system object is provided next time. The first preset behavior may also be preset, and is specifically set according to different types and different periods of the application platform, for example, for a takeaway ordering application platform, it is most concerned about whether the user has placed an order at a merchant, so the first preset behavior may be set as an order placing behavior, and of course, whether the user has clicked the merchant to enter a merchant store, browsed dishes in the merchant, or received a coupon from the merchant may also be set specifically according to an actual situation, and no limitation is made here.
In this optional implementation manner, the adjusting, in step S103, the display position of the first preset object and/or the second preset object further includes the following steps:
adjusting the display position of the first preset object and/or the second preset object backwards according to preset weight, wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
In this alternative implementation, the display positions of the first preset object and the second preset object are adjusted by setting weights to the first preset object and the second preset object. The weight of the first preset object and the weight of the second preset object may be different or the same, and the larger the weight is, the more backward the display position is, the smaller the weight is, and the more forward the display position is. The weights of all the first preset objects may be the same or different, and the weights of all the second preset objects may be the same or different, and are specifically set according to actual situations. And under the condition that the weights of the first preset object and the second preset object are different, the weight of the first preset object is greater than that of the second preset object. For example, the weight of the first preset object is set to be maximum to set the first preset object to be the bottom, i.e. as long as there is the first preset object in the object set to be provided, the first preset object is placed at the end of all system objects for display, and the second preset object can be adjusted backwards by several bits from its original position in the object set according to the weight.
In an optional implementation manner of this embodiment, the method further includes the following steps:
and after the time distance of the first preset object and/or the second preset object is determined to exceed the current time threshold value, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
In this optional implementation manner, after the user performs explicit negative feedback or implicit negative feedback on the system object, if a long period of time elapses, the negative feedback emotion of the user on the system object may become weak, or the system object may be valued by the user again due to improvement of the system object itself, so after a preset time threshold elapses, the system object set as the first preset object or the second preset object may be returned to a normal object, that is, the system object is no longer used as the first preset object or the second preset object of the user, and the system object is displayed in a normal order when the system object is provided for the user.
In another optional implementation manner of this embodiment, the method further includes the following steps:
and when receiving a second preset behavior generated by the user on the first preset object and/or the second preset object, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
In this optional implementation, even if the first preset object or the second preset object is set, and the object generates the second preset behavior for the first preset object or the second preset object in the subsequent operation process, it may be considered that the user is still interested in the first preset object or the second preset object, and thus the user may be recovered to the normal object. For example, for a take-away ordering application platform, if a merchant whose user is set as a first preset object or a second preset object has made a purchase order, the user may be considered to be still interested in the merchant, and the setting of the merchant is cancelled, that is, the merchant is restored to a common object from the first preset object or the second preset object. By the method, a result which is more accurate and more accordant with the intention of the user can be provided for the user better according to various user behaviors of the user, and the user experience can be greatly improved.
The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods.
Fig. 6 shows a block diagram of a target apparatus according to an embodiment of the present disclosure, which may be implemented as part or all of an electronic device by software, hardware, or a combination of both. As shown in fig. 6, the object apparatus includes a first obtaining module 601, a second obtaining module 602, and a presenting module 603, wherein:
the first obtaining module 601 is configured to obtain a set of objects to be provided to a user;
the second obtaining module 602 is configured to obtain a first preset object and/or a second preset object corresponding to the user, where the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the number of times of presenting to the user exceeds a preset presenting threshold and on which the user does not generate the first preset behavior;
the presentation module 603 is configured to present the objects in the object set for the user, and adjust the display positions of the first preset object and/or the second preset object when the first preset object and/or the second preset object are included in the object set, so as to reduce the number of times of presentation of the first preset object and the second preset object.
In this embodiment, the object set to be provided to the user may be a result obtained based on search information input by the user, or may be a result automatically provided by the system to the user based on some operations of the user (such as an operation performed by logging in the application platform last time, an operation of viewing a certain system object, and the like). The object set at least comprises one system object, and the system object is an object which is provided by the application platform for the user and can be used for the user to perform preset behaviors, for example, for a take-away ordering application platform, the system object can be a merchant, dishes of the merchant, and the like.
In this embodiment, the first preset object and the second preset object are preset specific system objects. The first preset object is an object for which the user generates an over-negative feedback behavior, that is, an object for which the user has an over-explicit feedback, for example, in an outsourcing ordering application platform, if the user makes an over-evaluation on the merchant a, the merchant a can be set as the first preset object of the user; the second preset object is an object which is presented to the user for a time exceeding a preset presentation threshold and on which the user does not generate a first preset behavior, that is, an object on which the user has implicit negative feedback, and the preset presentation threshold and the first preset behavior can be preset and can be specifically set according to actual conditions. For example, in the outsourcing ordering application platform, the number of times that the merchant B is presented to the user exceeds a preset presentation threshold, and the user never generates a first preset behavior (e.g., a following order behavior) for the merchant B, the merchant B may be set as a second preset object corresponding to the user. The application platform can obtain the first preset object and the second preset object corresponding to each user by counting the historical behaviors of each user.
In this embodiment, when the presentation module 603 presents the system object in the object set to be provided to the user, if the object set includes the first preset object and/or the second preset object corresponding to the user, the display position of the first preset object and/or the second preset object may be adjusted according to a preset rule, so as to reduce the number of times that the first preset object and the second preset object are presented in front of the user. Because the first preset object and the second preset object are explicit or implicit negative feedback objects of the user, it can be expected that the user may not be interested in the first preset object and the second preset object, and even has negative emotion to the first preset object and the second preset object, so that the frequency of presenting the first preset object and the second preset object in front of the user can be reduced in order to avoid poor user experience.
In an optional implementation manner of this embodiment, as shown in fig. 7, the object processing apparatus further includes the following modules:
a first determining module 701 configured to determine historical user behavior of the user within a first predetermined time period;
a second determination module 702 configured to determine the first preset object according to historical user behavior of the user; and/or the presence of a gas in the gas,
a third determining module 703 configured to determine historical user behavior of the user within a second predetermined time period;
a fourth determining module 704 configured to determine the second preset object according to the historical user behavior of the user.
In the optional implementation mode, the first preset object and the second preset object of the user are mined by counting the historical user behaviors of the user. The first predetermined time period and the second predetermined time period may be set according to actual conditions, and the first predetermined time period and the second predetermined time period may be the same or different, for example, because the first preset object is a user explicit negative feedback object, the more recent the time of the user negative feedback behavior, the stronger the negative feedback emotion of the user to the negative feedback object may be, and the longer the time of the negative feedback behavior, the weaker the negative feedback emotion of the user to the negative feedback object may be, therefore, the first predetermined time period may be set to be shorter, and the second preset object is a user implicit negative feedback object, the number of times of presentation of the system object needs to be counted, and for more accuracy, the second predetermined time period may be set to be longer.
In an optional implementation manner of this embodiment, as shown in fig. 8, the second determining module 702 includes:
a first determining sub-module 801 configured to determine complaint behaviors of the user within the first predetermined time period;
a first setting sub-module 802 configured to set a system object targeted by the complaint behavior as a first preset object.
In this optional implementation manner, by acquiring complaint data of the user on the system object within the first predetermined time period, it is determined that the user is not satisfied with the system object, and therefore, the system object may be set as the first preset object. Of course, in some cases, even if the user makes a complaint, the complaint reason may be caused by the application platform rather than the system object itself, and at this time, the system object may not be set as the first preset object according to the actual situation; or it may also be considered that the user may still have a negative emotion to the system object, and the user does not want to see the system object in the application platform, so the system object may still be set as the first preset object. In addition, weights can be set for the first preset object aiming at different complaint behaviors according to actual conditions, the larger the weight is, the higher the negative feedback degree of the user is, and the display position of the first preset object is adjusted to the rear according to the weight during presentation.
In an optional implementation manner of this embodiment, as shown in fig. 9, the second determining module 702 includes:
a second determining submodule 901 configured to determine a comment behavior of the user within the first predetermined time period;
a second setting sub-module 902 configured to set the system object targeted by the comment behavior as a first preset object when the comment behavior is a negative comment.
In this optional implementation manner, by acquiring comment data of the user on the system object in the first predetermined time period, when the user scores the system object and/or a product and/or a service in the system object lower, it is determined that the user is not satisfied with the system object, and the system object may be set as the first preset object. For example, in the outsourcing ordering application platform, the rating of the user to a certain business is lower than two stars, or the rating of the user to a certain sample dish in a certain business is lower than two stars, and at this time, the system object may be set as the first preset object. In addition, weights can be set for different first preset objects according to the grade, the larger the weight is, the higher the negative feedback degree of the user is, and the display position of the first preset object is adjusted to the rear according to the weight during presentation.
In an optional implementation manner of this embodiment, as shown in fig. 10, the fourth determining module 704 includes:
a third determining submodule 1001 configured to determine the number of presentations that a current object is presented to the user within a second predetermined time period;
a third setting sub-module 1002, configured to set the current object as a second preset object when the number of presentations exceeds the preset presentation threshold and the user does not generate a first preset behavior for the current object.
In this alternative implementation, the number of times each system object is presented to the user within the second predetermined time period is counted, and when the user browses the object, if the system object appears once in the current browsing interface of the user, the number of times is increased by 1. The preset presenting threshold value can be preset according to actual conditions, and when the presenting times of the system object exceeds the preset presenting threshold value and a user does not perform a first preset action on the system object, the system object is set as a second preset object. That is, if the system object appears in front of the user for a sufficient number of times, but the user does not perform the first preset action on the system object, the user may be considered to be uninterested in the system object, and therefore, the position of the system object may be adjusted backwards to reduce the number of times of rendering the system object when the system object is provided next time. The first preset behavior may also be preset, and is specifically set according to different types and different periods of the application platform, for example, for a takeaway ordering application platform, it is most concerned about whether the user has placed an order at a merchant, so the first preset behavior may be set as an order placing behavior, and of course, whether the user has clicked the merchant to enter a merchant store, browsed dishes in the merchant, or received a coupon from the merchant may also be set specifically according to an actual situation, and no limitation is made here.
In this alternative implementation, the presenting module 603 further includes the following modules:
the adjusting submodule is configured to adjust the display position of the first preset object and/or the second preset object backwards according to preset weight; wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
In this alternative implementation, the display positions of the first preset object and the second preset object are adjusted by setting weights to the first preset object and the second preset object. The weight of the first preset object and the weight of the second preset object may be different or the same, and the larger the weight is, the more backward the display position is, the smaller the weight is, and the more forward the display position is. The weights of all the first preset objects may be the same or different, and the weights of all the second preset objects may be the same or different, and are specifically set according to actual situations. And under the condition that the weights of the first preset object and the second preset object are different, the weight of the first preset object is greater than that of the second preset object. For example, the weight of the first preset object is set to be maximum to set the first preset object to be the bottom, i.e. as long as there is the first preset object in the object set to be provided, the first preset object is placed at the end of all system objects for display, and the second preset object can be adjusted backwards by several bits from its original position in the object set according to the weight.
In an optional implementation manner of this embodiment, the object processing apparatus further includes the following modules:
a first restoring module configured to restore the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object after the time distance determined as the first preset object and/or the second preset object exceeds a preset time threshold value from the current time.
In this optional implementation manner, after the user performs explicit negative feedback or implicit negative feedback on the system object, if a long period of time elapses, the negative feedback emotion of the user on the system object may become weak, or the system object may be valued by the user again due to improvement of the system object itself, so after a preset time threshold elapses, the system object set as the first preset object or the second preset object may be returned to a normal object, that is, the system object is no longer used as the first preset object or the second preset object of the user, and the system object is displayed in a normal order when the system object is provided for the user.
In another optional implementation manner of this embodiment, the object processing apparatus further includes the following modules:
the second recovery module is configured to recover the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object when receiving that the user generates a second preset behavior on the first preset object and/or the second preset object.
In this optional implementation, even if the first preset object or the second preset object is set, and the object generates the second preset behavior for the first preset object or the second preset object in the subsequent operation process, it may be considered that the user is still interested in the first preset object or the second preset object, and thus the user may be recovered to the normal object. For example, for a take-away ordering application platform, if a merchant whose user is set as a first preset object or a second preset object has made a purchase order, the user may be considered to be still interested in the merchant, and the setting of the merchant is cancelled, that is, the merchant is restored to a common object from the first preset object or the second preset object. By the method, a result which is more accurate and more accordant with the intention of the user can be provided for the user better according to various user behaviors of the user, and the user experience can be greatly improved.
Fig. 11 is a schematic structural diagram of an electronic device suitable for implementing an object processing method according to an embodiment of the present disclosure.
As shown in fig. 11, the electronic apparatus 1100 includes a Central Processing Unit (CPU)1101, which can execute various processes in the embodiment of the above-described object processing method according to a program stored in a Read Only Memory (ROM)1102 or a program loaded from a storage section 1108 into a Random Access Memory (RAM) 1103. In the RAM1103, various programs and data necessary for the operation of the system 1100 are also stored. The CPU1101, ROM1102, and RAM1103 are connected to each other by a bus 1104. An input/output (I/O) interface 1105 is also connected to bus 1104.
The following components are connected to the I/O interface 1105: an input portion 1106 including a keyboard, mouse, and the like; an output portion 1107 including a signal output unit such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and a speaker; a storage section 1108 including a hard disk and the like; and a communication section 1109 including a network interface card such as a LAN card, a modem, or the like. The communication section 1109 performs communication processing via a network such as the internet. A driver 1110 is also connected to the I/O interface 1105 as necessary. A removable medium 1111 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 1110 as necessary, so that a computer program read out therefrom is mounted into the storage section 1108 as necessary.
In particular, according to embodiments of the present disclosure, the method described above with reference to fig. 1 may be implemented as a computer software program. For example, embodiments of the present disclosure include a computer program product comprising a computer program tangibly embodied on a medium readable thereby, the computer program containing program code for performing the key-value data processing method of fig. 1. In such an embodiment, the computer program can be downloaded and installed from a network through the communication portion 1109 and/or installed from the removable medium 1111.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowcharts or block diagrams may represent a module, a program segment, or a portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some implementations, where alternative arrangements are provided, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units or modules described in the embodiments of the present disclosure may be implemented by software or hardware. The units or modules described may also be provided in a processor, and the names of the units or modules do not in some cases constitute a limitation of the units or modules themselves.
As another aspect, the present disclosure also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the electronic device in the above embodiment; or it may be a separate computer readable storage medium not incorporated into the device. The computer readable storage medium stores one or more programs for use by one or more processors in performing the methods described in the present disclosure.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is possible without departing from the inventive concept. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
A1, an object processing method, comprising: acquiring an object set to be provided for a user; acquiring a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the times of presenting the second preset object to the user exceeds a preset presenting threshold value, and the user does not generate the first preset behavior;
and when the object set comprises the first preset object and/or the second preset object, adjusting the display position of the first preset object and/or the second preset object so as to reduce the presenting times of the first preset object and the second preset object. A2, the object handling method of claim a1, the method further comprising: determining historical user behavior of the user within a first predetermined time period; determining the first preset object according to the historical user behavior of the user; and/or determining historical user behavior of the user within a second predetermined time period; and determining the second preset object according to the historical user behavior of the user. A3, the object handling method according to claim a2, the determining the first preset object according to the user's historical user behavior, comprising: determining complaint behavior of the user within the first predetermined time period; and setting a system object aimed at by the complaint behavior as a first preset object. A4, the object handling method according to claim a2, the determining the first preset object according to the user's historical user behavior, comprising: determining comment behavior of the user within the first predetermined time period; when the comment behavior is a negative comment, setting a system object aimed at by the comment behavior as a first preset object. A5, the object handling method according to claim a2, the determining the second preset object according to the user's historical user behavior, comprising: determining the presenting times of the current object presented to the user in a second preset time period; and when the presenting times exceed the preset presenting threshold value and the user does not generate the first preset behavior on the current object, setting the current object as a second preset object. A6, the object handling method according to any of claims a1-a5, wherein the adjusting the display position of the first preset object and/or the second preset object comprises: adjusting the display position of the first preset object and/or the second preset object backwards according to the preset weight; wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object. A7, the object handling method of any of claims a2-a5, further comprising: and after the time distance of the first preset object and/or the second preset object is determined to exceed the current time threshold value, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object. A8, the object handling method of any of claims a2-a5, further comprising: and when receiving a second preset behavior generated by the user on the first preset object and/or the second preset object, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
B9, an object processing apparatus, comprising: a first acquisition module configured to acquire a set of objects to be provided to a user; the second obtaining module is configured to obtain a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object which is presented to the user for a time exceeding a preset presentation threshold and on which the user does not generate the first preset behavior; and the presenting module is configured to present the objects in the object set for a user, and adjust the display positions of the first preset object and/or the second preset object when the object set comprises the first preset object and/or the second preset object, so as to reduce the presenting times of the first preset object and the second preset object. B10, the object processing apparatus of claim B9, the apparatus further comprising: a first determination module configured to determine historical user behavior of the user within a first predetermined time period; a second determination module configured to determine the first preset object according to historical user behavior of the user; and/or a third determination module configured to determine historical user behavior of the user within a second predetermined time period; a fourth determination module configured to determine the second preset object according to historical user behavior of the user. B11, the object processing apparatus of claim B10, the second determining module comprising: a first determination submodule configured to determine complaint behaviour of the user within the first predetermined time period; a first setting submodule configured to set a system object to which the complaint behavior is directed as a first preset object. B12, the object processing apparatus of claim B10, the second determining module comprising: a second determination submodule configured to determine comment behavior of the user within the first predetermined time period; and the second setting submodule is configured to set the system object aimed at by the comment behavior as a first preset object when the comment behavior is a negative comment. B13, the object processing apparatus of claim B10, the fourth determining module comprising: a third determination submodule configured to determine a number of presentations that a current object is presented to the user within a second predetermined time period; and the third setting submodule is configured to set the current object as a second preset object when the presenting times exceed the preset presenting threshold and the user does not generate a first preset behavior on the current object. B14, the object handling device of any one of claims B9-B13, the rendering module comprising: the adjusting submodule is configured to adjust the display position of the first preset object and/or the second preset object backwards according to preset weight; wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object. B15, the object processing apparatus of any one of claims B10-B13, further comprising: a first restoring module configured to restore the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object after the time distance determined as the first preset object and/or the second preset object exceeds a preset time threshold value from the current time. B16, the object processing apparatus of any one of claims B10-B13, further comprising: the second recovery module is configured to recover the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object when receiving that the user generates a preset behavior on the first preset object and/or the second preset object.
C17, an electronic device comprising a memory and a processor; wherein the memory is to store one or more computer instructions, wherein the one or more computer instructions are to be executed by the processor to implement the method of any of claims A1-A8.
D18, a computer readable storage medium having stored thereon computer instructions, characterized in that the computer instructions, when executed by a processor, implement the method of any one of claims a1-a 8.
Claims (18)
1. An object processing method, comprising:
acquiring an object set to be provided for a user;
acquiring a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object on which the times of presenting the second preset object to the user exceeds a preset presenting threshold value, and the user does not generate the first preset behavior;
and when the object set comprises the first preset object and/or the second preset object, adjusting the display position of the first preset object and/or the second preset object so as to reduce the presenting times of the first preset object and the second preset object.
2. The object processing method according to claim 1, characterized in that the method further comprises:
determining historical user behavior of the user within a first predetermined time period;
determining the first preset object according to the historical user behavior of the user; and/or the presence of a gas in the gas,
determining historical user behavior of the user within a second predetermined time period;
and determining the second preset object according to the historical user behavior of the user.
3. The object processing method according to claim 2, wherein determining the first preset object according to the historical user behavior of the user comprises:
determining complaint behavior of the user within the first predetermined time period;
and setting a system object aimed at by the complaint behavior as a first preset object.
4. The object processing method according to claim 2, wherein determining the first preset object according to the historical user behavior of the user comprises:
determining comment behavior of the user within the first predetermined time period;
when the comment behavior is a negative comment, setting a system object aimed at by the comment behavior as a first preset object.
5. The object processing method according to claim 2, wherein determining the second preset object according to the historical user behavior of the user comprises:
determining the presenting times of the current object presented to the user in a second preset time period;
and when the presenting times exceed the preset presenting threshold value and the user does not generate the first preset behavior on the current object, setting the current object as a second preset object.
6. The object processing method according to any one of claims 1 to 5, wherein the adjusting the display position of the first preset object and/or the second preset object comprises:
adjusting the display position of the first preset object and/or the second preset object backwards according to the preset weight;
wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
7. The object processing method according to any one of claims 2 to 5, further comprising:
and after the time distance of the first preset object and/or the second preset object is determined to exceed the current time threshold value, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
8. The object processing method according to any one of claims 2 to 5, further comprising:
and when receiving a second preset behavior generated by the user on the first preset object and/or the second preset object, restoring the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object.
9. An object processing apparatus, comprising:
a first acquisition module configured to acquire a set of objects to be provided to a user;
the second obtaining module is configured to obtain a first preset object and/or a second preset object corresponding to the user, wherein the first preset object is an object on which the user generates an over-negative feedback behavior, the second preset object is an object which is presented to the user for a time exceeding a preset presentation threshold and on which the user does not generate the first preset behavior;
and the presenting module is configured to present the objects in the object set for a user, and adjust the display positions of the first preset object and/or the second preset object when the object set comprises the first preset object and/or the second preset object, so as to reduce the presenting times of the first preset object and the second preset object.
10. The object processing apparatus according to claim 9, characterized in that the apparatus further comprises:
a first determination module configured to determine historical user behavior of the user within a first predetermined time period;
a second determination module configured to determine the first preset object according to historical user behavior of the user; and/or the presence of a gas in the gas,
a third determination module configured to determine historical user behavior of the user within a second predetermined time period;
a fourth determination module configured to determine the second preset object according to historical user behavior of the user.
11. The object processing apparatus of claim 10, wherein the second determining module comprises:
a first determination submodule configured to determine complaint behaviour of the user within the first predetermined time period;
a first setting submodule configured to set a system object to which the complaint behavior is directed as a first preset object.
12. The object processing apparatus of claim 10, wherein the second determining module comprises:
a second determination submodule configured to determine comment behavior of the user within the first predetermined time period;
and the second setting submodule is configured to set the system object aimed at by the comment behavior as a first preset object when the comment behavior is a negative comment.
13. The object processing apparatus of claim 10, wherein the fourth determining module comprises:
a third determination submodule configured to determine a number of presentations that a current object is presented to the user within a second predetermined time period;
and the third setting submodule is configured to set the current object as a second preset object when the presenting times exceed the preset presenting threshold and the user does not generate a first preset behavior on the current object.
14. The object processing apparatus according to any of claims 9-13, wherein the rendering module comprises:
the adjusting submodule is configured to adjust the display position of the first preset object and/or the second preset object backwards according to preset weight;
wherein the size of the preset weight is inversely proportional to the front and back of the display position; and/or the preset weight corresponding to the first preset object is larger than the preset weight corresponding to the second preset object.
15. The object processing apparatus according to any one of claims 10 to 13, further comprising:
a first restoring module configured to restore the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object after the time distance determined as the first preset object and/or the second preset object exceeds a preset time threshold value from the current time.
16. The object processing apparatus according to any one of claims 10 to 13, further comprising:
the second recovery module is configured to recover the first preset object and/or the second preset object to be a non-first preset object and/or a non-second preset object when receiving that the user generates a preset behavior on the first preset object and/or the second preset object.
17. An electronic device comprising a memory and a processor; wherein the content of the first and second substances,
the memory is to store one or more computer instructions, wherein the one or more computer instructions are to be executed by the processor to implement the method of any one of claims 1-8.
18. A computer-readable storage medium having computer instructions stored thereon, wherein the computer instructions, when executed by a processor, implement the method of any one of claims 1-8.
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