CN107491507A - Safeguard the method and device of pushed information - Google Patents
Safeguard the method and device of pushed information Download PDFInfo
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- CN107491507A CN107491507A CN201710643587.1A CN201710643587A CN107491507A CN 107491507 A CN107491507 A CN 107491507A CN 201710643587 A CN201710643587 A CN 201710643587A CN 107491507 A CN107491507 A CN 107491507A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention provides a kind of method and device for safeguarding pushed information, and this method includes：Obtain the user profile of the user for the wireless network being connected on vehicle；The mark for whole pushed informations that circuit is preset corresponding to vehicle is shown to user；Obtain space time information corresponding to the mark and clicking operation of pushed information corresponding to the clicking operation of user；Store the mark of pushed information corresponding to clicking operation, space time information and the corresponding relation of user profile corresponding to clicking operation；Count the number of the clicking operation in preset time period corresponding to target space time information and/or targeted customer's information corresponding to the mark of target push information.The push effect of pushed information can be effectively verified, and the audient crowd corresponding to pushed information can be obtained.
Description
Technical field
The present invention relates to information advancing technique field, more particularly to a kind of method and device for safeguarding pushed information.
Background technology
With the continuous development of Internet technology, each enterprise, which falls over each other to enter row information in internet by various modes, to push away
Send, still, the checking for the effect of pushed information, without a kind of effective method, prior art can only pass through statistics
Number of clicks verifies the information push effect of a certain position, and targetedly can not precisely be pushed, and causes information to push
The waste of resource, improve the information push cost of enterprise.
The content of the invention
The present invention provides a kind of method and device for safeguarding pushed information, to solve the push of prior art pushed information effect
The defects of fruit checking is inaccurate.
The first aspect of the invention provides a kind of method for safeguarding pushed information, including：
Obtain the user profile of the user for the wireless network being connected on vehicle；
The mark for whole pushed informations that circuit is preset corresponding to the vehicle is shown to the user；
Obtain corresponding to the mark of the pushed information corresponding to the clicking operation of the user and the clicking operation
Space time information；
Store the identifying of the pushed information corresponding to the clicking operation, space time information corresponding to the clicking operation and
The corresponding relation of the user profile；
Count the mark of target push information corresponding to target space time information and/or targeted customer's information in preset time period
The number of corresponding clicking operation.
According to method as described above, alternatively, the mark of the pushed information corresponding to the storage clicking operation
Know, before space time information corresponding to the clicking operation and the corresponding relation of the user profile, in addition to：Obtain the click
Event information corresponding to operation；
The identifying of the pushed information corresponding to the storage clicking operation, space-time corresponding to the clicking operation is believed
Breath and the corresponding relation of the user profile include：Store identifying, being described for the pushed information corresponding to the clicking operation
The corresponding relation of space time information, the user profile and the event information corresponding to clicking operation；
Target push information corresponding to target space time information and/or targeted customer's information in the statistics preset time period
The number of the corresponding clicking operation of mark includes：Count preset time period in target space time information, targeted customer's information and/or
The number of clicking operation corresponding to the event information corresponding to the mark of target push information.
According to method as described above, alternatively, the user profile includes：Sex, age, occupation, work unit, family
Nationality, birthplace, home address, mobile phone model；
Space time information corresponding to the clicking operation includes：The temporal information at clicking operation moment, browse duration letter
The positional information of vehicle described in breath, clicking operation moment；
Event information corresponding to the clicking operation includes：The conferencing information at clicking operation moment, race information, festivals or holidays
Information, Weather information, traffic congestion information, traffic accident information, control traffic message, road maintenance information, track traffic event
Hinder information.
According to method as described above, alternatively, target space time information, targeted customer's letter in the statistics preset time period
After the number of clicking operation corresponding to breath and/or the event information corresponding to the mark of target push information, in addition to：
According to statistical result, the content for the pushed information that circuit is preset corresponding to the vehicle is adjusted.
According to method as described above, alternatively, in addition to：
Obtain the content of other information corresponding to the clicking operation of the user；
Store the content of the other information corresponding to the clicking operation, space time information corresponding to the clicking operation,
The corresponding relation of the user profile and the event information；
Count other corresponding to target space time information, targeted customer's information and/or the event information in preset time period
The number of the clicking operation of information；
According to statistical result, the content for the pushed information that circuit is preset corresponding to the vehicle is adjusted.
Another aspect of the invention provides a kind of device for safeguarding pushed information, including：
First acquisition module, the user profile of the user for obtaining the wireless network being connected on vehicle；
Display module, for showing the mark for whole pushed informations that circuit is preset corresponding to the vehicle to the user
Know；
Second acquisition module, for obtaining the mark of the pushed information corresponding to the clicking operation of the user and institute
State space time information corresponding to clicking operation；
Memory module, for storing the identifying of the pushed information corresponding to the clicking operation, the clicking operation pair
The space time information and the corresponding relation of the user profile answered；
Statistical module, for counting in preset time period target corresponding to target space time information and/or targeted customer's information
The number of clicking operation corresponding to the mark of pushed information.
According to device as described above, alternatively, second acquisition module is additionally operable to：It is corresponding to obtain the clicking operation
Event information；
The memory module is additionally operable to：Store the identifying of the pushed information corresponding to the clicking operation, the click
The corresponding relation of space time information, the user profile and the event information corresponding to operation；
The statistical module is additionally operable to：Count target space time information, targeted customer's information and/or described in preset time period
The number of clicking operation corresponding to the mark of target push information corresponding to event information.
According to device as described above, alternatively, the user profile includes：Sex, age, occupation, work unit, family
Nationality, birthplace, home address, mobile phone model；
Space time information corresponding to the clicking operation includes：The temporal information at clicking operation moment, browse duration letter
The positional information of vehicle described in breath, clicking operation moment；
Event information corresponding to the clicking operation includes：The conferencing information at clicking operation moment, race information, festivals or holidays
Information, Weather information, traffic congestion information, traffic accident information, control traffic message, road maintenance information, track traffic event
Hinder information.
According to device as described above, alternatively, in addition to：
Adjusting module, for according to statistical result, adjusting the content for the pushed information that circuit is preset corresponding to the vehicle.
According to device as described above, alternatively, second acquisition module is additionally operable to：Obtain the click behaviour of the user
The content of other information corresponding to work；
The memory module is additionally operable to：Store the content of the other information corresponding to the clicking operation, the click
The corresponding relation of space time information, the user profile and the event information corresponding to operation；
The statistical module is additionally operable to：Count target space time information, targeted customer's information and/or described in preset time period
The number of the clicking operation of other information corresponding to event information；
The adjusting module is additionally operable to：According to statistical result, the pushed information that circuit is preset corresponding to the vehicle is adjusted
Content.
The method and device provided by the invention for safeguarding pushed information, by corresponding according to the substantial amounts of clicking operation of storage
The mark of pushed information, the data of space time information and the corresponding relation of user profile corresponding to clicking operation, and count default
Clicking operation in period corresponding to target space time information and/or targeted customer's information corresponding to the mark of target push information
Number, can effectively verify the push effect of pushed information, and the audient crowd corresponding to pushed information can be obtained.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are this hairs
Some bright embodiments, for those of ordinary skill in the art, without having to pay creative labor, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the schematic flow sheet for the method for safeguarding pushed information that one embodiment of the invention provides；
Fig. 2 is the schematic flow sheet for the method for safeguarding pushed information that another embodiment of the present invention provides；
Fig. 3 is the schematic flow sheet for the method for safeguarding pushed information that further embodiment of this invention provides；
Fig. 4 is the schematic flow sheet for the method for safeguarding pushed information that yet another embodiment of the invention provides；
Fig. 5 is the structural representation for the device for safeguarding pushed information that one embodiment of the invention provides；
Fig. 6 is the structural representation for the device for safeguarding pushed information that another embodiment of the present invention provides.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
Part of the embodiment of the present invention, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Embodiment one
The present embodiment provides a kind of method for safeguarding pushed information, for the information of push to be managed and safeguarded.This
The executive agent of embodiment is the device for safeguarding pushed information, and the device can be arranged in vehicle, such as with default circuit
Bus or regular bus, or the control centre for the equipment that can also be arranged on remote control vehicle.
As shown in figure 1, be the schematic flow sheet of the method provided in an embodiment of the present invention for safeguarding pushed information, this method bag
Include：
Step 101, the user profile of the user for the wireless network being connected on vehicle is obtained.
Specifically, being provided with wireless network on vehicle, for example set on the Tour Bus or regular bus with default circuit
Wireless network is put, when user rides, the terminal device that there can be connection wireless network by mobile phone or computer etc. connects car
Wireless network on, can be to obtain the user profile of user after user is connected to the wireless network on vehicle, for example uses
Family sex, age etc. information.
Step 102, the mark for whole pushed informations that circuit is preset corresponding to vehicle is shown to user.
Specifically, after the user profile of user is got, it is possible to shown to user and circuit is preset corresponding to vehicle
The mark of whole pushed informations.Wherein, the mark of whole pushed informations of circuit is preset corresponding to vehicle specifically, in vehicle pair
Set on the default circuit answered, the mark of the full detail pushed on one or more information pushing equipments, for example,
Roadside on the default circuit of vehicle is provided with 4 information pushing equipments, shows in each information pushing equipment of certain time period
Show mutually different pushed information, then this 4 different pushed informations can be set to a mark respectively, such as numbering, title
Deng, and 4 marks are shown to user, when vehicle passes through each information pushing equipment, if user sees the information push in roadside
The pushed information shown in equipment, and when wanting to understand the details of the pushed information, can click on and be shown on its terminal device
Each pushed information mark, after user clicks on, the pushed information page corresponding to inlet identity can be entered, or even if user does not have
There is the pushed information for seeing roadside, each mark can also be clicked directly on, into the pushed information page corresponding to each mark.
It is to be appreciated that an information pushing equipment in the different periods, can show different pushed informations, it is different
Information pushing equipment different pushed informations can be shown in the same period, identical pushed information can also be shown.When
One information pushing equipment can show the information pushing equipment when the different periods showing different pushed informations
The mark for all pushed informations shown all is shown to user, the push for alloing user to want to see according to the interest of oneself selection
Information.
Step 103, space-time corresponding to the mark and clicking operation of pushed information corresponding to the clicking operation of user is obtained
Information.
Specifically, when user has carried out clicking operation, the mark of some pushed information is clicked, enters the pushed information
The page, space-time corresponding to the mark and the clicking operation of pushed information corresponding to the clicking operation of the user can be got and believed
Breath.Such as user click on be identified as numbering 4, can be to get the user at certain time point, it is 4 to push away to click numbering
Deliver letters the mark of breath.
Step 104, the mark of pushed information corresponding to clicking operation, space time information and user corresponding to clicking operation are stored
The corresponding relation of information.
Specifically, when corresponding to the mark and clicking operation of pushed information corresponding to the clicking operation for getting user
After empty information, then need to store the mark of pushed information corresponding to the clicking operation of the user, corresponding to the clicking operation when
The corresponding relation of empty information and the user profile of the user.Such as user A, 30 divide 20 during 16 days 16 time point 2017 year 06 month
Second, mark 4, position XX roads XX XX mansions.
Step 105, target push letter corresponding to target space time information and/or targeted customer's information in preset time period is counted
The number of clicking operation corresponding to the mark of breath.
Specifically, can be counted according to the substantial amounts of corresponding relation data of storage, count in a certain preset time period
The number of clicking operation corresponding to target space time information and/or targeted customer's information corresponding to the mark of target push information.
For example Monday intraday situation is counted, the data of time in the substantial amounts of corresponding relation data of storage on Monday can be sieved
Elect, the number of the clicking operation corresponding to target space time information corresponding to the mark of target push information can be counted,
The number of the clicking operation corresponding to targeted customer's information corresponding to the mark of target push information can be counted, can also be simultaneously
Count the number of the clicking operation corresponding to target space time information and targeted customer's information corresponding to the mark of target push information.
Such as 10 points to 11 points of the morning of statistics Monday, the clicking operation number corresponding to the mark for the target push information for being identified as 2,
Or user of the statistics age 25-30 year, the clicking operation number corresponding to the mark for the target push information for being identified as 2,
Or 10 points to 11 points of the morning of statistics Monday, user of the age 25-30 year, it is identified as the mark of 2 target push information
Corresponding clicking operation number.
The method for safeguarding pushed information that the present embodiment provides, by being pushed away corresponding to the substantial amounts of clicking operation according to storage
Deliver letters the mark of breath, the data of space time information and the corresponding relation of user profile corresponding to clicking operation, and count preset time
Time of clicking operation in section corresponding to target space time information and/or targeted customer's information corresponding to the mark of target push information
Number, can effectively verify the push effect of pushed information, and can obtain the audient crowd corresponding to pushed information.
Embodiment two
The method for safeguarding pushed information that the present embodiment is provided embodiment one does further supplementary notes.
As shown in Fig. 2 the schematic flow sheet of the method for safeguarding pushed information provided for the present embodiment, this method include：
Step 201, the user profile of the user for the wireless network being connected on vehicle is obtained.
The concrete operations of the step are consistent with step 101, will not be repeated here.
Step 202, the mark for whole pushed informations that circuit is preset corresponding to vehicle is shown to user.
The concrete operations of the step are consistent with step 102, will not be repeated here.
Step 203, space-time corresponding to the mark and clicking operation of pushed information corresponding to the clicking operation of user is obtained
Information.
The concrete operations of the step are consistent with step 103, will not be repeated here.
Step 204, event information corresponding to clicking operation is obtained.
Specifically, when can also obtain user's clicking operation, corresponding event information, i.e., at that time there occurs what,
For example at that time it is holiday on May Day.
It should be noted that step 203 and step 204 do not have sequencing.
Step 205, the mark of pushed information corresponding to clicking operation, space time information, user corresponding to clicking operation are stored
The corresponding relation of information and event information.
Specifically, can also store the mark of pushed information corresponding to clicking operation, space time information corresponding to clicking operation,
The corresponding relation of user profile and event information.The concrete operations of the step and step 104 are same or similar, no longer superfluous herein
State.
Step 206, count in preset time period corresponding to target space time information, targeted customer's information and/or event information
The number of clicking operation corresponding to the mark of target push information.
Specifically, on the basis of step 105, can be with the mark institute of target push information corresponding to statistical phenomeon information
The number of corresponding clicking operation, or the mark institute of target push information corresponding to statistical phenomeon information and target space time information
The number of corresponding clicking operation, or the mark of target push information corresponding to statistical phenomeon information and targeted customer's information
The number of corresponding clicking operation.The concrete operations of the step are same or similar with step 105, will not be repeated here.
As a kind of enforceable mode, alternatively, above-mentioned user profile can include：Sex, age, occupation, work
Unit, household register, birthplace, home address, the information such as mobile phone model.
Specifically, the number of the users of various different user information to the clicking operation of target push information can be counted,
More accurately to obtain interest-degree of a variety of users to target push information.
As another enforceable mode, alternatively, space time information can include corresponding to above-mentioned clicking operation：Click on
Operate the information such as the temporal information at moment, the positional information for browsing duration information, clicking operation moment vehicle.
Specifically, different time, diverse location, user can be counted to the clicking operation of the mark of target push information
Number, and the duration of browsing objective pushed information, to obtain interest of the user of different space time informations to target push information
Degree.
As another enforceable mode, alternatively, event information can include corresponding to above-mentioned clicking operation：Click on
The conferencing information at operation moment, race information, holiday information, Weather information, traffic congestion information, traffic accident information, friendship
The information such as siphunculus information, road maintenance information, track traffic fault message.
Specifically, event information corresponding to clicking operation can include：Conferencing information, the race letter at clicking operation moment
Breath, holiday information, Weather information, traffic congestion information, traffic accident information, control traffic message, road maintenance information, rail
The information such as road traffic faults information.Wherein, conferencing information can include country or the various conferencing informations of city-level, such as two Conferences；Match
Thing information can include various matches, such as football match；Holiday information can include various red-letter days and holiday, such as May Day
International Labour Day, National Day, the Dragon Boat Festival, day Saturday etc.；Weather information can include rain, snow, wind, temperature, humidity etc.；Traffic congestion
Information can include when, the easy congestion in what section or the cur-rent congestion situation that monitors in real time etc.；Traffic accident is believed
Breath can include some time somewhere, and there occurs traffic accident etc.；Control traffic message can include restricted driving, restricting the number etc.；Road maintenance is believed
Breath can include carrying out repairing impassabitity etc. during certain section；Track traffic fault message can including subway etc. rail vehicle
Break down.Time of user when various different events occur to the clicking operation of the mark of target push information can be counted
Number, to obtain the influence of push effect of the variant event to target push information.
It should be noted that each embodiment can individually be implemented in the present embodiment, it can also combine and implement
The method for safeguarding pushed information that the present embodiment provides, by count in preset time period target space time information and/
Or the number of the clicking operation corresponding to targeted customer's information corresponding to the mark of target push information, can integrate it is more kinds of because
The push effect of target push information is usually verified, further improves verification the verifying results.
Embodiment three
The present embodiment does further supplementary notes to the method for safeguarding pushed information that above-described embodiment provides.
As shown in figure 3, the schematic flow sheet of the method for safeguarding pushed information provided for the present embodiment, this method include：
Step 301, the user profile of the user for the wireless network being connected on vehicle is obtained.
The concrete operations of the step are consistent with step 101 or 201, will not be repeated here.
Step 302, the mark for whole pushed informations that circuit is preset corresponding to vehicle is shown to user.
The concrete operations of the step are consistent with step 102 or 202, will not be repeated here.
Step 303, space-time corresponding to the mark and clicking operation of pushed information corresponding to the clicking operation of user is obtained
Information.
The concrete operations of the step are consistent with step 103 or 203, will not be repeated here.
Step 304, event information corresponding to clicking operation is obtained.
The concrete operations of the step are consistent with step 204, will not be repeated here.
It should be noted that step 303 and step 304 do not have sequencing.
Step 305, the mark of pushed information corresponding to clicking operation, space time information, user corresponding to clicking operation are stored
The corresponding relation of information and event information.
The concrete operations of the step are consistent with step 205, will not be repeated here.
Step 306, count in preset time period corresponding to target space time information, targeted customer's information and/or event information
The number of clicking operation corresponding to the mark of target push information.
The concrete operations of the step are consistent with step 206, will not be repeated here.
Step 307, according to statistical result, the content of the pushed information of default circuit corresponding to adjustment vehicle.
Specifically, according to the result of above-mentioned statistics, the content of the pushed information of default circuit corresponding to adjustment vehicle.Example
Property, if statistical result represents that on Monday, the number of the pushed information for being identified as 2 of click information pushing equipment 1 is most, then may be used
So that the pushed information of the information pushing equipment Monday to be adjusted to be identified as 2 pushed information.
The method for safeguarding pushed information that the present embodiment provides, by presetting line according to corresponding to statistical result adjustment vehicle
The content of the pushed information on road, can targetedly enter row information push, further improve information push effect.
Example IV
The present embodiment does further supplementary notes to the method for safeguarding pushed information that above-described embodiment provides.
On the basis of above-described embodiment, as shown in figure 4, the stream of the method for safeguarding pushed information provided for the present embodiment
Journey schematic diagram, this method also include：
Step 401, the user profile of the user for the wireless network being connected on vehicle is obtained.
Step 402, the content of other information corresponding to the clicking operation of user is obtained.
Specifically, the content of other information corresponding to the clicking operation of user can also be obtained, wherein, other information refers to
Info web in addition to the mark of pushed information corresponding to the user's clicking operation obtained in above-described embodiment, i.e. user do not have
The mark for the pushed information that user shows is hit to a little, but has browsed other webpages.Its that user browses can then be obtained
The content of its info web.
Step 403, the content of other information corresponding to clicking operation, space time information, user corresponding to clicking operation are stored
The corresponding relation of information and event information.
Specifically, can also store the content of other information corresponding to clicking operation, space time information corresponding to clicking operation,
The corresponding relation of user profile and event information.I.e. store user's clicking operation corresponding to browse other info webs it is interior
Hold, the corresponding relation of space time information, user profile and event information corresponding to clicking operation.For example user has exited and shown to it
The identified page for the pushed information shown, into Taobao's cell-phone customer terminal, the info web on certain skin care item is browsed.
Step 404, count in preset time period corresponding to target space time information, targeted customer's information and/or event information
The number of the clicking operation of other information.
The concrete operations of the step are consistent with step 206, will not be repeated here.
Step 405, according to statistical result, the content of the pushed information of default circuit corresponding to adjustment vehicle.
Specifically, it can be believed according to target space time information, targeted customer's information and/or event in the preset time period of statistics
The number of the clicking operation of other information corresponding to breath, adjust the content for the pushed information that circuit is preset corresponding to vehicle.Also may be used
With the result according to two kinds of statistics, i.e., target space time information, targeted customer's information in the preset time period of above-described embodiment statistics
And/or the number of the clicking operation corresponding to the mark of target push information corresponding to event information, and the preset time of statistics
The number of the clicking operation of target space time information, targeted customer's information and/or other information corresponding to event information in section, it is comprehensive
Adjust the content for the pushed information that circuit is preset corresponding to vehicle.Exemplary, if finding user's point of the circuit by statistics
Hit that the number of skin care item related web page is a lot, then the curriculum offering that this can be preset to the pushed information of circuit is related for skin care item
Content.If being combined according to two kinds of statistical results, it is found that the push effect of some pushed information is relatively good, and another part
Pushed information is more paid close attention to not as some other information by user, then can will push the content of this bad part pushed information of effect
It is replaced with the content of this higher part other information of user's attention rate.Its specific method of adjustment can also be pushed according to information and set
The selection of standby owned enterprise is adjusted.Enterprise can be determined according to statistical result in each information pushing equipment pushed information
Hold.
The method for safeguarding pushed information that the present embodiment provides, other letters are clicked on by the user on further calculating vehicle
The number of breath, and according to the statistical result of other information, or according to the statistical result of other information and the statistics of pushed information
As a result, the content of the pushed information of roadside information's pushing equipment of default circuit is adjusted, push effect can be changed in time not
Good pushed information, push effect and efficiency are further improved, save the cost of information push enterprise.
Embodiment five
The present embodiment provides a kind of device for safeguarding pushed information, and the maintenance for performing above-described embodiment offer pushes letter
The method of breath.
As shown in figure 5, the structural representation of the device for safeguarding pushed information provided for the present embodiment.Maintenance push letter
The device 50 of breath includes the first acquisition module 51, display module 52, the second acquisition module 53, memory module 54 and statistical module
55。
Wherein, the first acquisition module 51 is used for the user profile for obtaining the user for the wireless network being connected on vehicle；It is aobvious
Show that module 52 is used for the mark that whole pushed informations that circuit is preset corresponding to vehicle are shown to user；Second acquisition module 53 is used
Space time information corresponding to the mark and clicking operation of pushed information corresponding to clicking operation in acquisition user；Memory module 54
For storing the mark of pushed information corresponding to clicking operation, space time information corresponding to clicking operation and the corresponding of user profile close
System；Statistical module 55 is used to count in preset time period target push corresponding to target space time information and/or targeted customer's information
The number of clicking operation corresponding to the mark of information.
On the device in the present embodiment, wherein modules perform the concrete mode of operation in relevant this method
It is described in detail in embodiment, explanation will be not set forth in detail herein.
According to the device 50 for safeguarding pushed information of the present embodiment, by corresponding to the substantial amounts of clicking operation according to storage
The data of space time information and the corresponding relation of user profile corresponding to the mark of pushed information, clicking operation, and when counting default
Between clicking operation in section corresponding to target space time information and/or targeted customer's information corresponding to the mark of target push information
Number, can effectively verify the push effect of pushed information, and can obtain the audient crowd corresponding to pushed information.
Embodiment six
The device for safeguarding pushed information that the present embodiment is provided embodiment five does further supplementary notes.
As a kind of enforceable mode, alternatively, on the basis of above-described embodiment five, the second acquisition module 53 is also used
In event information corresponding to acquisition clicking operation；Memory module 54 is additionally operable to store the mark of pushed information corresponding to clicking operation
Know, the corresponding relation of space time information, user profile and event information corresponding to clicking operation；It is pre- that statistical module 55 is additionally operable to statistics
If the mark institute of target space time information, targeted customer's information and/or target push information corresponding to event information is right in the period
The number for the clicking operation answered.
As another enforceable mode, alternatively, on the basis of above-mentioned embodiment, user profile includes：Property
Not, the age, occupation, work unit, household register, birthplace, home address, mobile phone model；Space time information corresponding to clicking operation
Including：The temporal information at clicking operation moment, browse duration information, the positional information of clicking operation moment vehicle；Click on
Event information includes corresponding to operation：The conferencing information at clicking operation moment, race information, holiday information, Weather information, friendship
Logical congestion information, traffic accident information, control traffic message, road maintenance information, track traffic fault message.
On the device in the present embodiment, wherein modules perform the concrete mode of operation in relevant this method
It is described in detail in embodiment, explanation will be not set forth in detail herein.
According to the device for safeguarding pushed information of the present embodiment, by count in preset time period target space time information and/
Or the number of the clicking operation corresponding to targeted customer's information corresponding to the mark of target push information, can integrate it is more kinds of because
The push effect of target push information is usually verified, further improves verification the verifying results.
Embodiment seven
The present embodiment does further supplementary notes to the device for safeguarding pushed information that above-described embodiment provides.
As shown in fig. 6, the structural representation of the device for safeguarding pushed information provided for the present embodiment, in above-described embodiment
On the basis of, the device 50 of the maintenance pushed information also includes adjusting module 56.
Wherein, adjusting module 56 is used for according to statistical result, adjusts the interior of the pushed information of default circuit corresponding to vehicle
Hold.
On the device in the present embodiment, wherein modules perform the concrete mode of operation in relevant this method
It is described in detail in embodiment, explanation will be not set forth in detail herein.
According to the device for safeguarding pushed information of the present embodiment, by presetting line according to corresponding to statistical result adjustment vehicle
The content of the pushed information on road, can targetedly enter row information push, further improve information push effect.
Embodiment eight
The present embodiment does further supplementary notes to the device for safeguarding pushed information that above-described embodiment provides.
On the basis of above-described embodiment, the second acquisition module 53 is additionally operable to：Obtain user clicking operation corresponding to its
The content of its information；Memory module 54 is additionally operable to store the content of other information corresponding to clicking operation, corresponding to clicking operation
The corresponding relation of space time information, user profile and event information；Statistical module 55 is additionally operable to：When counting target in preset time period
The number of the clicking operation of empty information, targeted customer's information and/or other information corresponding to event information；Adjusting module 56 is also used
In：According to statistical result, the content of the pushed information of circuit is preset corresponding to adjustment vehicle.
On the device in the present embodiment, wherein modules perform the concrete mode of operation in relevant this method
It is described in detail in embodiment, explanation will be not set forth in detail herein.
According to the device for safeguarding pushed information of the present embodiment, other letters are clicked on by the user on further calculating vehicle
The number of breath, and according to the statistical result of other information, or according to the statistical result of other information and the statistics of pushed information
As a result, the content of the pushed information of roadside information's pushing equipment of default circuit is adjusted, push effect can be changed in time not
Good pushed information, push effect and efficiency are further improved, save the cost of information push enterprise.
One of ordinary skill in the art will appreciate that：Realizing all or part of step of above method embodiment can pass through
Programmed instruction related hardware is completed, and foregoing program can be stored in a computer read/write memory medium, the program
Upon execution, the step of execution includes above method embodiment；And foregoing storage medium includes：ROM, RAM, magnetic disc or light
Disk etc. is various can be with the medium of store program codes.
Finally it should be noted that：The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations；Although
The present invention is described in detail with reference to the foregoing embodiments, it will be understood by those within the art that：It still may be used
To be modified to the technical scheme described in foregoing embodiments, or equivalent substitution is carried out to which part technical characteristic；
And these modifications or replacement, the essence of appropriate technical solution is departed from the scope of various embodiments of the present invention technical scheme.
Claims (10)
- A kind of 1. method for safeguarding pushed information, it is characterised in that including：Obtain the user profile of the user for the wireless network being connected on vehicle；The mark for whole pushed informations that circuit is preset corresponding to the vehicle is shown to the user；Obtain space-time corresponding to the mark of the pushed information corresponding to the clicking operation of the user and the clicking operation Information；Store the identifying of the pushed information corresponding to the clicking operation, space time information corresponding to the clicking operation and described The corresponding relation of user profile；The mark institute for counting target push information corresponding to target space time information and/or targeted customer's information in preset time period is right The number for the clicking operation answered.
- 2. according to the method for claim 1, it is characterised in that the push letter corresponding to the storage clicking operation Breath identifies, before space time information corresponding to the clicking operation and the corresponding relation of the user profile, in addition to：Obtain institute State event information corresponding to clicking operation；The identifying of the pushed information corresponding to the storage clicking operation, space time information corresponding to the clicking operation and The corresponding relation of the user profile includes：Store the identifying of the pushed information corresponding to the clicking operation, the click The corresponding relation of space time information, the user profile and the event information corresponding to operation；The mark of target push information corresponding to target space time information and/or targeted customer's information in the statistics preset time period The number of corresponding clicking operation includes：Count target space time information, targeted customer's information and/or described in preset time period The number of clicking operation corresponding to the mark of target push information corresponding to event information.
- 3. according to the method for claim 2, it is characterised in that the user profile includes：Sex, age, occupation, work Unit, household register, birthplace, home address, mobile phone model；Space time information corresponding to the clicking operation includes：The temporal information at clicking operation moment, browse duration information, point Hit the positional information of vehicle described in the operation moment；Event information corresponding to the clicking operation includes：Conferencing information, race information, the festivals or holidays letter at clicking operation moment Breath, Weather information, traffic congestion information, traffic accident information, control traffic message, road maintenance information, track traffic failure Information.
- 4. according to the method for claim 2, it is characterised in that target space time information, mesh in the statistics preset time period Mark the clicking operation corresponding to user profile and/or the event information corresponding to the mark of target push information number it Afterwards, in addition to：According to statistical result, the content for the pushed information that circuit is preset corresponding to the vehicle is adjusted.
- 5. according to the method for claim 4, it is characterised in that also include：Obtain the content of other information corresponding to the clicking operation of the user；Store the content of the other information corresponding to the clicking operation, space time information corresponding to the clicking operation, described The corresponding relation of user profile and the event information；Count target space time information, targeted customer's information and/or other information corresponding to the event information in preset time period Clicking operation number；According to statistical result, the content for the pushed information that circuit is preset corresponding to the vehicle is adjusted.
- A kind of 6. device for safeguarding pushed information, it is characterised in that including：First acquisition module, the user profile of the user for obtaining the wireless network being connected on vehicle；Display module, for showing the mark for whole pushed informations that circuit is preset corresponding to the vehicle to the user；Second acquisition module, for obtaining the mark of the pushed information corresponding to the clicking operation of the user and the point Hit space time information corresponding to operation；Memory module, for storing the identifying, corresponding to the clicking operation of the pushed information corresponding to the clicking operation The corresponding relation of space time information and the user profile；Statistical module, for counting in preset time period target push corresponding to target space time information and/or targeted customer's information The number of clicking operation corresponding to the mark of information.
- 7. device according to claim 6, it is characterised in that second acquisition module is additionally operable to：Obtain the click Event information corresponding to operation；The memory module is additionally operable to：Store the identifying of the pushed information corresponding to the clicking operation, the clicking operation The corresponding relation of corresponding space time information, the user profile and the event information；The statistical module is additionally operable to：Count target space time information, targeted customer's information and/or the event in preset time period The number of clicking operation corresponding to the mark of target push information corresponding to information.
- 8. device according to claim 7, it is characterised in that the user profile includes：Sex, age, occupation, work Unit, household register, birthplace, home address, mobile phone model；Space time information corresponding to the clicking operation includes：The temporal information at clicking operation moment, browse duration information, point Hit the positional information of vehicle described in the operation moment；Event information corresponding to the clicking operation includes：Conferencing information, race information, the festivals or holidays letter at clicking operation moment Breath, Weather information, traffic congestion information, traffic accident information, control traffic message, road maintenance information, track traffic failure Information.
- 9. device according to claim 7, it is characterised in that also include：Adjusting module, for according to statistical result, adjusting the content for the pushed information that circuit is preset corresponding to the vehicle.
- 10. device according to claim 9, it is characterised in that second acquisition module is additionally operable to：Obtain the user Clicking operation corresponding to other information content；The memory module is additionally operable to：Store the content of the other information corresponding to the clicking operation, the clicking operation The corresponding relation of corresponding space time information, the user profile and the event information；The statistical module is additionally operable to：Count target space time information, targeted customer's information and/or the event in preset time period The number of the clicking operation of other information corresponding to information；The adjusting module is additionally operable to：According to statistical result, the interior of the pushed information of default circuit corresponding to the vehicle is adjusted Hold.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710643587.1A CN107491507A (en) | 2017-07-31 | 2017-07-31 | Safeguard the method and device of pushed information |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201710643587.1A CN107491507A (en) | 2017-07-31 | 2017-07-31 | Safeguard the method and device of pushed information |
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Application publication date: 20171219 |