CN107392661A

CN107392661A - A kind of data processing method, measuring apparatus and system server

Info

Publication number: CN107392661A
Application number: CN201710590142.1A
Authority: CN
Inventors: 潘晓伟
Original assignee: Shenzhen Filial Piety Express Pension Service Co Ltd
Current assignee: Shenzhen Filial Piety Express Pension Service Co Ltd
Priority date: 2017-07-19
Filing date: 2017-07-19
Publication date: 2017-11-24
Also published as: WO2019014971A1

Abstract

The embodiment of the invention discloses a kind of data processing method, measuring apparatus and system server.Wherein, this method can include：The measurement instruction that reception system server is sent, the measurement instruction include the attribute information of tested user；The sign data of the tested user is gathered according to the measurement instruction, and the sign data is reported into the system server, so that the system server is using the attribute information of the sign data renewal tested user, and corresponding promotional literature is matched for the tested user according to the attribute information；Receive the play instruction that the system server returns；The play instruction carries the mark of matched promotional literature；Inquired about according to the mark of the promotional literature and play the promotional literature.Using the present invention, user can be met to the automating of measuring apparatus, intelligent demand, and the advertisement that can to play has more specific aim.

Description

A kind of data processing method, measuring apparatus and system server

Technical field

The present invention relates to field of computer technology, more particularly to a kind of data processing method, measuring apparatus and system service Device.

Background technology

At present, user during such as height, body weight, can be measured by a variety of measuring apparatus in measurement sign data, Such as measured by height Human fat balance.

As a rule, when being measured by measuring apparatus, the sign data of the user after measurement can be output to user Shown on the display screen of the measuring apparatus, its function is more single, not enough intelligently.

The content of the invention

, can be according to user the embodiments of the invention provide a kind of data processing method, measuring apparatus and system server Attribute information play respective advertisement file, disclosure satisfy that user for the automating of measuring apparatus, intelligent demand.

In a first aspect, the embodiments of the invention provide a kind of data processing method, applied to measuring apparatus, this method bag Include：

The measurement instruction that reception system server is sent, the measurement instruction include the attribute information of tested user；

The sign data of the tested user is gathered according to the measurement instruction, and the sign data is reported to described System server, so that the system server utilizes the attribute information of the sign data renewal tested user, and root According to the attribute information corresponding promotional literature is matched for the tested user；

Receive the play instruction that the system server returns；The play instruction carries the mark of matched promotional literature Know；

Inquired about according to the mark of the promotional literature and play the promotional literature.

Alternatively, the sign data comprises at least following any one or more：Height, body weight, body fat, body matter Volume index BMI, basal metabolic rate BMR；

The attribute information comprises at least the first information that the tested user configures in destination application；

Or the attribute information comprises at least the first information and the tested user in the system server Second information of the destination service page input of push；

Or the attribute information comprises at least the first information, second information and the tested user History sign data.

Alternatively, the measuring apparatus includes identification code, is swept for the tested user by destination application With the entrance destination service page after retouching；The identification code comprises at least Quick Response Code and/or bar code；The first information is described System server is it is determined that the tested user is described in the identification code entrance of destination application scanning described in first passage After the destination service page, obtained from the background server of the destination application.

Second aspect, the embodiment of the present invention additionally provide a kind of data processing method, applied to system server, this method Including：

When the measurement for detecting that tested user is sent by the destination service page is asked, the category of the tested user is obtained Property information；

Measurement instruction is generated according to the attribute information, and the measurement instruction is sent to measuring apparatus；The measurement Instruction includes the attribute information of the tested user, for indicating that the measuring apparatus gathers and reports the body of the tested user Levy data；

When receiving the sign data for the tested user that the measuring apparatus returns, using the sign data more The new attribute information, and the promotional literature according to corresponding to the attribute information for tested user's matching；

Play instruction is generated, the play instruction carries the mark of the promotional literature, by the advertisement play instruction Send to the measuring apparatus, to indicate that the measuring apparatus is inquired about according to the mark of the promotional literature and plays the advertisement File.

Alternatively, the sign data comprises at least following any one or more：Height, body weight, bio-impedance, body fat Fat, body-mass index BMI, basal metabolic rate BMR；

Alternatively, the attribute information for obtaining the tested user, including：

If it is determined that the identification code that the tested user is the first passage destination application scanning measuring apparatus enters The destination service page, then the first letter of the tested user is obtained by the background server of the destination application Breath；

Or, however, it is determined that the tested user is the identification code that first passage destination application scans the measuring apparatus Into the destination service page, then the first of the tested user is obtained by the background server of the destination application Information, and the second information inputted by the destination service page acquisition tested user；

Or, however, it is determined that the tested user does not scan the identification of the measuring apparatus for first passage destination application Code enters the destination service page, then the first of the tested user is obtained from the user information database of the system server The history sign data of information, the second information and the tested user.

Alternatively, the measurement result by the sign data generation using the tested user pushes to the destination service page Face is shown；

Or the measurement result of the sign data generation using the tested user is sent to the measuring apparatus and carried out Display.

The third aspect, the embodiments of the invention provide a kind of measuring apparatus, the measuring apparatus to include：

Communication interface, it is connected with system server, the measurement instruction sent for reception system server, the measurement Instruction includes the attribute information of tested user；

Collector, for gathering the sign data of the tested user according to the measurement instruction, and pass through the communication The sign data is reported to the system server by interface, so that the system server is updated using the sign data The attribute information of the tested user, and corresponding promotional literature is matched for the tested user according to the attribute information；

The communication interface, it is additionally operable to receive the play instruction that the system server returns, the play instruction carries The mark of the promotional literature matched；

Processor, for inquiring about the promotional literature according to the mark of the promotional literature matched, and broadcast by player Put the promotional literature.

Alternatively, the measuring apparatus also includes identification code, is carried out for the tested user by destination application With the entrance destination service page after scanning；The identification code comprises at least Quick Response Code and/or bar code；The first information is institute System server is stated it is determined that the tested user scans the identification code for destination application described in first passage enters institute After stating the destination service page, obtained from the background server of the destination application.

Fourth aspect, the embodiments of the invention provide a kind of system server, the system server includes：

Processor, for detecting that the measurement that tested user is sent by the destination service page is asked by communication interface When, pass through memory or the attribute information of the communication interface acquisition tested user；

The processor, it is additionally operable to generate measurement instruction according to the attribute information, and by the communication interface by institute Measurement instruction is stated to send to measuring apparatus；The measurement instruction includes the attribute information of the tested user, described for indicating Measuring apparatus gathers and reports the sign data of the tested user；

The processor, it is additionally operable to receiving the tested use of the measuring apparatus return by the communication interface During the sign data at family, the attribute information is updated using the sign data, and be described tested according to the attribute information Promotional literature corresponding to user's matching；

The processor, it is additionally operable to generate advertisement play instruction, the advertisement play instruction carries the promotional literature Mark, the advertisement play instruction is sent to the measuring apparatus by the communication interface, with indicate it is described measurement set It is standby that the promotional literature is played according to the mark of the promotional literature.

Alternatively, the processor, is specifically used for：Swept if it is determined that the tested user is first passage destination application The identification code for retouching the measuring apparatus enters the destination service page, then passes through the intended application by the communication interface The background server of program obtains the first information of the tested user；Or, however, it is determined that the tested user is first passage The identification code that destination application scans the measuring apparatus enters the destination service page, then is led to by the communication interface The background server for crossing the destination application obtains the first information of the tested user, and passes through the destination service The page obtains the second information of tested user's input；Or, however, it is determined that the tested user should not for first passage target The identification code of measuring apparatus enters the destination service page described in program scanning, then by memory from the system service The first information, the second information and the history sign of the tested user of the tested user is obtained in the user information database of device Data.

Alternatively, the processor, it is additionally operable to that the sign data of the tested user will be utilized by the communication interface The measurement result of generation pushes to the destination service page and shown；Or it will be utilized by the communication interface described The measurement result of the sign data generation of tested user, which is sent to the measuring apparatus, to be shown.

In the embodiment of the present invention, measuring apparatus can gather according to the measurement instruction of system server and report the tested use The sign data at family, so that the system server updates the attribute information for being tested user using the sign data, and according to this Attribute information matches corresponding promotional literature for the tested user, and the measuring apparatus can also take according to the system received The play instruction that business device returns plays respective advertisement file.Therefore, the measuring apparatus removes the sign number that can measure tested user According to corresponding promotional literature can also be matched according to the attribute information of tested user by system server, so that measurement Equipment can accurately and effectively play respective advertisement file, meet user for the automating of measuring apparatus, intelligent demand.

Brief description of the drawings

In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with Other accompanying drawings are obtained according to these accompanying drawings.

Fig. 1 is a kind of schematic diagram of network structure provided in an embodiment of the present invention；

Fig. 2 is a kind of schematic flow sheet of data processing method provided in an embodiment of the present invention；

Fig. 3 is a kind of schematic flow sheet for data processing method that yet another embodiment of the invention provides；

Fig. 4 is a kind of schematic flow sheet for data processing method that another embodiment of the present invention provides；

Fig. 5 is a kind of structural representation of measuring apparatus provided in an embodiment of the present invention；

Fig. 6 is a kind of structural representation of system server provided in an embodiment of the present invention.

Embodiment

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made Embodiment, belong to the scope of protection of the invention.

Referring to Fig. 1, Fig. 1 is a kind of schematic diagram of the network architecture provided in an embodiment of the present invention.Wherein, the network architecture System server 10, measuring apparatus 20 can be included, intelligent terminal 30, background server 40 can also be included.System server 10th, can be connected between measuring apparatus 20, intelligent terminal 30, background server 40 by communication network.

Wherein, system server 10 can be a stand-alone service equipment in internet, or by internet The cluster service equipment that multiple stand-alone service equipment collectively form.The measuring apparatus 20 includes but is not limited to electronic gauge, such as Electronic scale (including but is not limited to height Human fat balance, Human fat balance) etc. can gather the equipment of the sign data of tested user.The body Sign data include but is not limited to following any one or multinomial：Height, body weight, bio-impedance, body fat, body-mass index (BMI, Body Mass Index), basal metabolic rate (BMR, Basal Metabolism Rate).

Wherein, according to the difference of the species of the sign data of the tested user of collection, the measuring apparatus 20 can be multiple. Identification code is also provided with one embodiment, the measuring apparatus 20, the identification code includes but is not limited to Quick Response Code, bar shaped Code.

Wherein, destination application can be provided with the intelligent terminal 30.The intelligent terminal 30 includes but is not limited to hand Machine, tablet personal computer etc. can be with the terminals of installation targets application program.The background server 40 can include the destination application Corresponding server 50, can be a stand-alone service equipment in internet, or by multiple independent clothes in internet The cluster service equipment that business equipment collectively forms.In one embodiment, the background server can also include interface server 60, The interface server 60, which encapsulates server corresponding to the destination application, can supply the resource of miscellaneous equipment calling, such as connect Mouthful.

In one embodiment, the system server 10 can be set by the destination application scanning survey of intelligent terminal 30 After standby 20 identification code, the mark of the tested user is obtained from background server 40, so that system server 10 can be according to this The mark of tested user obtains the attribute information of the tested user.

In one embodiment, the attribute information can at least include what the tested user configured in the destination application The first information.

Wherein, tested user can register on the destination application, intelligent terminal 30 and/or the destination application Corresponding server 50 can store the first information inputted during the tested user's registration, include but is not limited to the tested user's Mark, such as the pet name, account, can also include other information, such as residence.

In one embodiment, the first information can also include sex.

System server 10 can obtain first letter when obtaining the first information for the first time by background server 40 Cease, the first information is obtained in the server 50 as corresponding to by interface server 60 from the destination application.Or system Server 10 can obtain the first information from the intelligent terminal 30 where the destination application.Also, system server 10 can preserve the first information.

After the first information is obtained for the first time, the first information that can be included according to the attribute information is system server 10 Tested user matches promotional literature.Wherein, advertising message storehouse can be preserved in the system server 10, in the advertising message storehouse The corresponding relation of promotional literature mark and target audience's information can be stored with.

For example, it is assumed that the residence of the tested user is Shenzhen City, Guangdong Province, if by inquiring about advertising message storehouse, it is determined that extensively Target audience's information corresponding to accusing file identification 001 comprises at least residence：Guangdong Province, mesh corresponding to promotional literature mark 002 Mark audience information comprises at least residence：Guangdong Province, target audience's information corresponding to promotional literature mark 002, which comprises at least, lives Ground：Guangdong Province, then with the promotional literature for being tested user's matching be exactly that promotional literature identifies 001 corresponding promotional literature, wide Accuse promotional literature corresponding to file identification 002, promotional literature corresponding to promotional literature mark 003.

After one embodiment, the identification code of the destination application preliminary scan measuring apparatus 20, intelligent terminal 30 can To ask server 50 corresponding to the destination application to parse the identification code, server 50 can corresponding to the destination application To be parsed to the identification code, and the page that will can be obtained after successfully resolved, such as public number page push to intelligent terminal 30.After the public number page clicks on concern button, system server 10 can be somebody's turn to do tested user by background server 40 Tested user pushes a web page interlinkage.After the web page interlinkage is clicked on, system server 10 can take target tested user Business page push to intelligent terminal 30 is shown.

In one embodiment, the destination application is secondary or the identification code of the Multiple-Scan measuring apparatus 20 after, intelligence Terminal 30 can ask server 50 corresponding to the destination application to parse the identification code, be taken corresponding to the destination application After device 50 be engaged in the identification code successfully resolved, system server 10 can be carried out destination service page push to intelligent terminal 30 Display.

In one embodiment, the attribute information can also include that the tested user configure in the destination application the One information, and the second information that the tested user inputs in the destination service page that the system server 10 pushes.

Wherein, the destination service page can show the mark of tested user, such as pet name, and system server 10 can obtain Second information such as sex that the tested user inputs in the destination service page, age.

It is may be embodied in information such as one embodiment, sexes in the first information, system server 10 can be by rear Platform server 40 obtains.

Wherein, each information included by the foregoing first information, each information included by the second information are only what is enumerated One of which situation, according to the difference of actual conditions, the first information and the second information can also each include other inhomogeneities Other information.In one embodiment, each information included by each information, the second information included by the first information may be used also There is a situation where to intersect.

In one embodiment, the output of the destination service page needs the second information of tested user's input or needs tested The second information that user confirms, can partly include the first information, for example, sex.

In one embodiment, the tested user can send measurement request by the destination service page, so that system takes Business device 10 can obtain the second information of the tested user.For example, the measurement that can be included by clicking on the destination service page Button is asked to send measurement.

System server 10 after second information is obtained for the first time, can according to the first information that the attribute information includes with And second information be that tested user matches promotional literature.Wherein, advertising message storehouse can be preserved in the system server 10, should The corresponding relation of promotional literature mark and target audience's information can be stored with advertising message storehouse.

For example, it is assumed that tested user A residence is Shenzhen City, Guangdong Province, sex be female, age be 29 years old, if by looking into Ask advertising message storehouse and determine that target audience's information corresponding to promotional literature mark 002 comprises at least residence：Guangdong Province, sex： Female, age：20-30, target audience's information corresponding to promotional literature mark 003 comprise at least residence：Guangdong Province, sex：Female, Age：25-35 year, then with the promotional literature for being tested user A matchings be exactly the corresponding advertisement text of promotional literature mark 002 Part, and promotional literature corresponding to promotional literature mark 003.

In one embodiment, the attribute information can also include that the tested user configure in the destination application the One information, the second information of the destination service page input that the tested user pushes in system server 10 and tested user History sign data.

Wherein, system server 10 can be provided with a user information database, and the user information database has tested user's Mark and the corresponding relation of the attribute information of tested user.

In one embodiment, the mark of tested user may be embodied in the first information, can also be not included in the first letter In breath, individually obtain.

Mark for utilizing the tested user for the first time, such as account, the user measured, its history sign data are sky Or 0.For utilizing the mark of the tested user, such as account, the user measured, its history sign data twice or repeatedly For preservation the tested user last measurement when, sign data that the measuring apparatus 20 reports, or for preserve this is tested User repeatedly measures before this measurement, or from measuring the body that is reported during the last measurement by measuring apparatus 20 for the first time Levy data.

In one embodiment, the tested user such as account, is carried out if twice or repeatedly using the mark of the tested user The user of measurement, the system server 10 can when receiving measurement request, the first information that includes with reference to the attribute information, The history sign data of second information and the tested user match promotional literature for the tested user.

For example, it is assumed that residence of the tested user A is Shenzhen City, Guangdong Province, sex be female, age be 29 years old, history body Sign data are height：160cm, body weight：80kg、BMI：31.25, if determining that promotional literature identifies by inquiring about advertising message storehouse Target audience's information corresponding to 002 comprises at least residence：Guangdong Province, sex：Female, age：20-30, BMI：25-29.9 extensively Target audience's information corresponding to accusing file identification 003 comprises at least residence：Guangdong Province, sex：Female, age：25-35 year, BMI：>30, then with this be tested user A matching promotional literature be exactly promotional literature identify 003 corresponding promotional literature.This is wide Accuse the suggestion of promotional literature including but not limited to obese people etc. corresponding to file identification 003.

In one embodiment, system server 10, can also be according to the attribute information of user when receiving measurement request Measurement instruction is generated, and the measurement instruction is sent to measuring apparatus 20.Measuring apparatus 20, can after the measurement instruction is received To gather and report the sign data of the tested user.

Wherein, system server 10 can obtain this measurement after the sign data of the tested user is got Sign data updates in the attribute information for being tested user, that is, utilizes the sign data more new historical sign number of this measurement According to.Now, the history sign data can include the sign data that this measurement obtains, or the body obtained including this measurement Levy data and sign data that last measurement obtains, or including from sign data when measuring this measurement for the first time.

In one embodiment, after this is tested the attribute information renewal of user, system server 10 can be according to the attribute The history sign data of the first information, the second information and the tested user that information includes are that tested user matches advertisement text Part.

For example, it is assumed that tested user A residence is Shenzhen City, Guangdong Province, sex be female, age be 29 years old, this measurement History sign data afterwards is height：160cm, body weight：70kg、BMI：27.34, if determining advertisement by inquiring about advertising message storehouse Target audience's information corresponding to file identification 002 comprises at least residence：Guangdong Province, sex：Female, age：20-30, BMI：25- 29.9, target audience's information corresponding to promotional literature mark 003 comprises at least residence：Guangdong Province, sex：Female, age：25- 35 years old, BMI：>30, then with the promotional literature for being tested user A matchings be exactly the corresponding advertisement text of promotional literature mark 002 Part.Promotional literature corresponding to promotional literature mark 002 includes but is not limited to suggestion to Overweight people etc..

In one embodiment, after system server 10 matches corresponding promotional literature for the tested user, can send For play instruction to measuring apparatus 20, measuring apparatus 20 can receive the play instruction of the system server 10 return.The broadcasting refers to Order can carry the mark of the promotional literature, so that the measuring apparatus 20 can inquire about simultaneously according to the mark of the promotional literature Play the promotional literature.

For example, if the promotional literature that system server 10 matches according to the attribute information for being tested user is promotional literature Promotional literature corresponding to mark 002, then the can of system server 10 sends play instruction.The play instruction can carry There is the mark 002 of promotional literature, measuring apparatus 20 can inquire about according to 002 and play corresponding promotional literature.

In one embodiment, the sign data for the tested user that system server 10 can obtain according to this measurement or The history sign data that person should be tested user generates a measurement result, and the measurement result can be pushed into intelligent terminal 30 are shown.

In one embodiment, the measurement result can be pushed to the destination service page and be shown by the system server 10 Show.The measurement result can be a measurement report.

In one embodiment, measuring apparatus 20 can generate a measurement according to the sign data of the tested user of collection As a result, and the measurement result can report to system server 10.

Referring to Fig. 2, Fig. 2 is a kind of schematic flow sheet of data processing method provided in an embodiment of the present invention.This method It can apply in the network architecture shown in Fig. 1.Specifically, this method can include：

The measurement instruction that S201, measuring apparatus reception system server are sent.

Wherein, the measurement instruction can include the attribute information of tested user, as this is tested the mark of user (including but not Be limited to the pet name, account), can also including sex etc. information.The measurement instruction can serve to indicate that the measuring apparatus collection and on Report the sign data of this measurement of user.

Alternatively, the attribute information comprises at least the first information that the tested user configures in the destination application； Or the destination service page that the attribute information comprises at least the first information and the tested user pushes in the system server Second information of face input；Or the attribute information comprises at least the first information, second information and the tested user History sign data.

In the embodiment of the present invention, the first information includes but is not limited to the title for being tested user, account, the residence.Should Second information includes but is not limited to the sex of the tested user, age.The history sign data includes but is not limited to the tested use The height at family, body weight, body fat, body-mass index BMI, basal metabolic rate BMR.Wherein, history sign data herein is not This sign data measured is included, can be when measuring the tested user's last time preserved, the body that the measuring apparatus reports Data are levied, either the tested user to preserve repeatedly measures before this measurement or measures the last time from for the first time The sign data reported during measurement by measuring apparatus.If the tested user this is measured as measuring for the first time, then history herein Sign data is sky or 0.

Alternatively, the information such as sex may be embodied in the first information, second information can partly include this first Information, for example, sex.Still optionally further, the first information that second information includes can further be determined with user from The correctness and validity of partial information in the first information that background server obtains.

Alternatively, the measuring apparatus can include identification code, and be tested user for this is swept by destination application To enter the destination service page after retouching, so that system server passes through the destination service page receiving the tested user After the measurement request of transmission, the attribute information that user can be tested according to this generates measurement instruction to send to the measuring apparatus.

Wherein, the identification code comprises at least Quick Response Code and/or bar code.Correspondingly, the first letter in aforementioned attributes information Breath can be the system server it is determined that the tested user is the first passage destination application scans the identification code and enter After the destination service page, obtained from the background server of the destination application.The background server can include should Server corresponding to destination application, it can also include being packaged with destination application calling resource (including but not limited to Interface) interface server.

S202, measuring apparatus gather the sign data of the tested user according to the measurement instruction, and by the sign Data report to the system server, so that the system server updates the tested user's using the sign data Attribute information, and corresponding promotional literature is matched for the tested user according to the attribute information.

It should be noted that measuring apparatus can gather according to the instruction of measurement instruction and report the sign of the tested user Data, so that the sign data that system server can report according to this updates the attribute information of the tested user, and according to this Attribute information matches corresponding promotional literature for the tested user.Alternatively, system server can utilize the sign data pair The history sign data of the tested user should be updated, the including but not limited to sign data by this measurement is added to history sign In data, or the sign data of the last measurement of sign data replacement using this measurement.

If for example, the measurement instruction indicates that the measuring apparatus gathers and reports tested user A height, body weight, BMI, The height that the measuring apparatus collects the tested user A according to the measurement instruction is 160cm, body weight 70kg, BMI：27.34. Also, the sign data of this measurement can be uploaded to system server by the measuring apparatus, in order to which system server can So that the sign data is updated in attribute information corresponding to tested user A, and it is tested user A according to the attribute information With corresponding promotional literature.

Alternatively, the measuring apparatus is before the sign data of the tested user is gathered, can be according to receiving by being The play instruction that server of uniting is sent plays respective advertisement file, so as to carry out advertisement broadcasting using free time, improves Advertisement broadcasting rate.The play instruction can carry the mark of the promotional literature.

It should be noted that because system server is that corresponding advertisement text is matched according to the attribute information of tested user Part, therefore the different of the information that includes of attribute information will cause the difference of promotional literature that matches, refer to so that playing There is also difference for the mark of the promotional literature carried in order.Such as, if the promotional literature that system server matches according to the first information It is promotional literature corresponding to promotional literature mark 001, promotional literature, promotional literature mark 003 corresponding to promotional literature mark 002 Corresponding promotional literature, the then mark of promotional literature that the play instruction carries can have 001,002,003.If system server Promotional literature according to the first information and the second information matches is promotional literature corresponding to promotional literature mark 002, advertisement text Part identifies promotional literature corresponding to 003, then the mark for the promotional literature that the play instruction carries can have 002,003.

Alternatively, the measuring apparatus can be set before the sign data of the tested user is gathered with carousel in the measurement Standby preset promotional literature.Wherein, the preset promotional literature is including but not limited to issued to the measurement for system server and set Standby.

S203, measuring apparatus receive the play instruction that the system server returns；

S204, measuring apparatus are inquired about according to the mark of the promotional literature and play the promotional literature.

It should be noted that in step S202, measuring apparatus can report this to be tested the sign data of user to system Server.In step S203, measuring apparatus can receive the play instruction that the system server returns.In step S204 In, the mark for the promotional literature that measuring apparatus can carry according to the play instruction is inquired about and plays corresponding promotional literature.

If it is identified as example, the measuring apparatus receives the promotional literature carried in the play instruction of server return 002, then the measuring apparatus can is inquired about and plays promotional literature corresponding to mark 002.

Alternatively, a promotional literature storehouse can be set in the measuring apparatus, for storing the promotional literature from acquisition, with It is easy to when receiving play instruction, the promotional literature can be inquired about in the promotional literature storehouse.In the promotional literature storehouse, each The mark of promotional literature corresponds to a promotional literature.

It can be seen that in embodiment shown in Fig. 2, measuring apparatus can gather and report according to the measurement instruction of system server The sign data of the tested user, so that the system server updates the attribute information for being tested user using the sign data, And corresponding promotional literature is matched for the tested user according to the attribute information, and the measuring apparatus can also be according to receiving The play instruction that returns of system server play respective advertisement file, meet automation of the user for measuring apparatus, intelligence Demand can be changed.

Referring to Fig. 3, Fig. 3 is a kind of schematic flow sheet for data processing method that yet another embodiment of the invention provides.Should Method can apply in the network architecture shown in Fig. 1.Specifically, this method can include：

S301, system server obtain when the measurement for detecting that tested user is sent by the destination service page is asked The attribute information of the tested user.

In the embodiment of the present invention, the attribute information comprise at least that the tested user configures in the destination application the One information；Or the mesh that the attribute information comprises at least the first information and the tested user pushes in the system server Mark the second information of service page input；Or the attribute information comprises at least the first information, second information and the quilt Survey the history sign data of user.

Wherein, the first information includes but is not limited to the title of the tested user, account, residence.Second packet Include but be not limited to the sex of the tested user, age.The history sign data includes but is not limited to the height of the tested user, body Weight, body fat, body-mass index BMI, basal metabolic rate BMR.Wherein, history sign data herein is not comprising this measurement Sign data, when can be the last measurement of the tested user preserved, sign data that the measuring apparatus reports, Huo Zhewei The tested user preserved repeatedly measures before this measurement, or is set from when measuring the last measurement for the first time by measuring The standby sign data reported.If the tested user this is measured as measuring for the first time, then history sign data herein to be empty or Person 0.

Alternatively, the attribute information of the acquisition tested user, can include：If it is determined that the tested user is first passage The identification code that destination application scans the measuring apparatus enters the destination service page, then by the destination application after Platform server obtains the first information of the tested user.

Wherein, the identification code includes but is not limited to bar code and/or Quick Response Code.The background server can include the target Server corresponding to application program, the first information that can be stored with the server in the attribute information.The background server Interface server can also be included.The calling that the interface server can include server corresponding to the destination application provides Source, such as interface.Alternatively, the system server can be by server corresponding to interface server from the destination application Obtain the first information.

Alternatively, the attribute information of the acquisition tested user, can also include：If it is determined that the tested user is to lead to first The identification code for crossing the target application scan measuring apparatus enters the destination service page, then passes through the backstage of the intended application Server obtains the first information of the tested user, and obtains the second of tested user's input by the destination service page Information.

Alternatively, the destination service page can show the mark of tested user, such as the pet name, account.Still optionally further, The destination service page can receive determination operation of the tested user to mark.System server can obtain the tested user The destination service page input the second information, such as sex, age.

Alternatively, the destination service page can include a control for being used to trigger transmission measurement request, as measurement is pressed Button.Transmission measurement request to system server, system server is receiving after the tested user can click on the measurement button When being asked to measurement, the second information of the tested user can be obtained.

Alternatively, the attribute information of the acquisition tested user, can also include：If it is determined that the tested user is not for first The identification code that the measuring apparatus is scanned by destination application enters the destination service page, then from the use of the system server The first information, the second information and the history sign data of the tested user of the tested user is obtained in the information bank of family.

Wherein, system server can by the attribute information of the tested user of acquisition, as the first information, the second information, And history sign data is preserved into user information database.The system server can inquire this by being tested the mark of user The attribute information of tested user.The mark of the tested user can be that the system server passes through where the destination application What intelligent terminal obtained, or can be the system server by being obtained in background server corresponding to the destination application 's.

S302, system server generate measurement instruction according to the attribute information, and the measurement instruction are sent to survey Measure equipment.

Wherein, the measurement instruction includes the attribute information of the tested user, for indicating that the measuring apparatus is gathered and reported The sign data of the tested user.Alternatively, the attribute information that the measurement instruction includes the tested user can be the tested use The mark (include but is not limited to the pet name, account) at family, can also including sex etc. information.

S303, system server are when receiving the sign data for the tested user that the measuring apparatus returns, profit The attribute information, and the advertisement according to corresponding to the attribute information for tested user's matching are updated with the sign data File.

Alternatively, the sign data comprises at least following any one or more：Height, body weight, bio-impedance, body fat Fat, body-mass index BMI, basal metabolic rate BMR.

It can include it should be noted that this updates the attribute information using the sign data：Using the sign data more History feature data in the new attribute information.

Alternatively, system server is after the first information is obtained for the first time, can be included according to the attribute information first Information is that tested user matches promotional literature.Wherein, advertising message storehouse can be preserved in the system server, the advertising message The corresponding relation of promotional literature mark and target audience's information can be stored with storehouse.

For example, it is assumed that tested user A residence is Shenzhen City, Guangdong Province, if by inquiring about advertising message storehouse, it is determined that extensively Target audience's information corresponding to accusing file identification 001 comprises at least residence：Guangdong Province, mesh corresponding to promotional literature mark 002 Mark audience information comprises at least residence：Guangdong Province, target audience's information corresponding to promotional literature mark 002, which comprises at least, lives Ground：Guangdong Province, then with the promotional literature for being tested user A matchings be exactly that promotional literature identifies 001 corresponding promotional literature, wide Accuse promotional literature corresponding to file identification 002, promotional literature corresponding to promotional literature mark 003.

Alternatively, system server is after second information is obtained for the first time, can be included according to the attribute information first Information and the second information are that tested user matches promotional literature.Wherein, advertising message can be preserved in the system server Storehouse, the corresponding relation of promotional literature mark and target audience's information can be stored with the advertising message storehouse.

Alternatively, the tested user carries out body if the mark for being tested user using this twice or repeatedly, such as account, the pet name Levy the user of DATA REASONING, then the system server can when receiving measurement request, include with reference to the attribute information the The history sign data of one information, the second information and the tested user matches promotional literature for the tested user.

S304, system server generation play instruction, the play instruction carries the mark of the promotional literature, by institute State advertisement play instruction to send to the measuring apparatus, to indicate that the measuring apparatus is inquired about according to the mark of the promotional literature And play the promotional literature.

For example, if the promotional literature that system server matches according to the attribute information for being tested user is promotional literature mark Know promotional literature corresponding to 002, then the system server can generates play instruction, and can send the play instruction To measuring apparatus.The play instruction can carry the mark 002 of promotional literature, for indicating measuring apparatus according to mark 002 Inquire about and play corresponding promotional literature.

Alternatively, the measurement result that the sign data that user is tested using this is generated is pushed into the destination service page to enter Row display；Or the measurement result for generating the sign data that user is tested using this is sent to the measuring apparatus and shown. Wherein, the measurement result includes but is not limited to send in the form of measurement report to the destination service page to be shown, Huo Zhefa Measuring apparatus is delivered to be shown.

It can be seen that in embodiment shown in Fig. 3, system server can pass through the destination service page detecting tested user During the measurement request of transmission, measurement instruction can be generated according to the attribute information of acquisition, and the measurement instruction is sent to measurement Equipment, and when receiving the sign data of the tested user of measuring apparatus return, update the category using the sign data Property information, and according to the attribute information for tested user's matching corresponding to generate play instruction after promotional literature, to survey Amount equipment is inquired about according to the mark of the promotional literature and plays the promotional literature.The embodiment of the present invention, system server can be protected The attribute information of tested user is deposited, updated, and promotional literature can be matched according to the attribute information so that the promotional literature has more Specific aim.

Referring to Fig. 4, Fig. 4 is a kind of schematic flow sheet for data processing method that another embodiment of the present invention provides.Should Method can apply in the network architecture shown in Fig. 1.Specifically, this method can include：

S401, system server obtain when the measurement for detecting that tested user is sent by the destination service page is asked The attribute information of the tested user.

Wherein, for how to obtain the attribute information for being tested user, may refer to corresponding in the embodiment shown in Fig. 3 Opening position, the embodiment of the present invention will not be described here.

Alternatively, measurement request can be that the tested user clicks on the measurement control that the destination service page includes, and such as survey After measuring button, system server is sent to.

S402, system server generate measurement instruction according to the attribute information, and the measurement instruction are sent to survey Measure equipment；

The measurement instruction that S403, measuring apparatus reception system server are sent.

Wherein, measurement instruction includes the attribute information of the tested user, for indicating that the measuring apparatus gathers and reports this The sign data of tested user.Alternatively, the attribute information that the measurement instruction includes the tested user can be the tested user Mark (include but is not limited to the pet name, account), can also including sex etc. information.

It should be noted that in step S402, the system server can generate measurement instruction, and by the measurement instruction It is sent to measuring apparatus.In step S403, measuring apparatus can be with the measurement instruction of reception system server transmission.Alternatively, The measurement instruction that measuring apparatus can be sent by communication network reception system server.

S404, measuring apparatus gather the sign data of the tested user according to the measurement instruction, and by the sign Data report to the system server, so that the system server updates the tested user's using the sign data Attribute information, and corresponding promotional literature is matched for the tested user according to the attribute information.

It should be noted that because system server is that corresponding advertisement text is matched according to the attribute information of tested user Part, therefore the different of the information that includes of attribute information will cause the difference of promotional literature that matches, refer to so that playing There is also difference for the mark of the promotional literature carried in order.

S405, system server are when receiving the sign data for the tested user that the measuring apparatus returns, profit The attribute information, and the advertisement according to corresponding to the attribute information for tested user's matching are updated with the sign data File.

Alternatively, system server is after second information is obtained for the first time, can be included according to the attribute information first Information and the second information are that tested user matches promotional literature.

S406, system server generation play instruction, the play instruction carries the mark of the promotional literature, by institute State advertisement play instruction to send to the measuring apparatus, to indicate that the measuring apparatus is inquired about according to the mark of the promotional literature And play the promotional literature.

S407, measuring apparatus receive the play instruction that the system server returns；

S408, measuring apparatus are inquired about according to the mark of the promotional literature and play the promotional literature.

It should be noted that in step S 407, measuring apparatus can receive the play instruction of system server return. In step S408, measuring apparatus can inquire about according to the mark for the promotional literature that the play instruction carries and corresponding to playing extensively Accuse file.

Alternatively, a promotional literature storehouse can be set in the measuring apparatus, for storing the promotional literature from acquisition, with It is easy to when receiving play instruction, the promotional literature can be inquired about in the promotional literature storehouse.

It can be seen that in embodiment shown in Fig. 4, system server can be in the sign data for getting measuring apparatus and reporting Afterwards, the attribute information of the tested user obtained can be utilized to match corresponding promotional literature.After promotional literature is matched, system clothes Business device can send play instruction to measuring apparatus to inquire about and play the promotional literature, improve measuring apparatus to a certain extent The specific aim of the promotional literature played, and user can be met to the automating of measuring apparatus, intelligent demand.

Referring to Fig. 5, Fig. 5 is a kind of structural representation of measuring apparatus provided in an embodiment of the present invention.The measuring apparatus The data processing method shown in Fig. 2 can be realized.The measuring apparatus includes but is not limited to electronic gauge, such as electronic scale.Wherein, At least one communication interface 1000 of the measuring apparatus, wireline interface, wave point such as standard, at least one collector 2000, At least one processor 3000, such as central processing unit (Central Processing Unit, CPU), at least one player 4000th, at least one memory 5000.Wherein, communication interface 1000, collector 2000, processor 3000, player 4000, deposit It can be connected between reservoir 5000.Wherein, memory 5000 can be used for store instruction, and processor 3000 can be used for performing The instruction that memory 5000 stores.

Wherein, collector 2000 can comprise at least all kinds of sensors with the sign data of the tested user of measurement, the biography Sensor includes but is not limited to following any one or multinomial：It is pressure sensor, electric resistance sensor, ultrasonic sensor, infrared Line sensor.

Processor 3000, it can also be other general processors, digital signal processor (Digital Signal Processor, DSP), it is application specific integrated circuit (Application Specific Integrated Circuit, ASIC), existing Into programmable gate array (Field-Programmable Gate Array, FPGA) or other PLDs, discrete Door or transistor logic, discrete hardware components etc..General processor can be that microprocessor or the processor also may be used To be any conventional processor etc..

Player 4000, including but not limited to display screen (LCD etc.), loudspeaker.

Alternatively, memory 5000 can be also used for preserving promotional literature storehouse.

Wherein, the memory 5000 can include read-only storage and random access memory, and be carried to processor 3000 For instruction and data.The a part of of memory 5000 can also include nonvolatile RAM.For example, memory 5000 can be with the information of storage device type.

Communication interface 1000, is connected with system server, the measurement instruction sent for reception system server, described Measurement instruction includes the attribute information of the tested user.

Collector 2000, for gathering the sign data of the tested user according to the measurement instruction, and by described The sign data is reported to the system server by communication interface, so that the system server utilizes the sign data The attribute information of the tested user is updated, and corresponding advertisement text is matched for the tested user according to the attribute information Part.

The communication interface 1000, it is additionally operable to receive the play instruction that the system server returns, the play instruction Carry the mark of matched promotional literature.

Processor 3000, for inquiring about the promotional literature according to the mark of the promotional literature matched, and pass through broadcasting Device 4000 plays the promotional literature.

Alternatively, the sign data comprises at least following any one or more：Height, body weight, body fat, body matter Volume index BMI, basal metabolic rate BMR；The attribute information configures including at least the tested user in destination application The first information；Or the attribute information comprises at least the first information and the tested user takes in the system Second information of the destination service page input of business device push；Or the attribute information comprises at least the first information, institute State the history sign data of the second information and the tested user.

In one embodiment, the embodiments of the invention provide a kind of computer-readable recording medium, this is computer-readable to deposit Storage media is stored with computer program, and the computer program includes programmed instruction, and the programmed instruction is worked as to be performed by processor 3000 When the processor 3000 is performed data processing method as described in Fig. 2 embodiments.

It can be seen that in embodiment shown in Fig. 5, measuring apparatus can gather and report according to the measurement instruction of system server The sign data of the tested user, so that the system server updates the attribute information for being tested user using the sign data, And corresponding promotional literature is matched for the tested user according to the attribute information, and the measuring apparatus can also be according to receiving The play instruction that returns of system server play respective advertisement file, meet automation of the user for measuring apparatus, intelligence Demand can be changed.

Referring to Fig. 6, Fig. 6 is a kind of structural representation of system server provided in an embodiment of the present invention.The system takes Business device can realize the data processing method shown in Fig. 3.Wherein, system server can be a stand-alone service in internet Equipment, or the cluster service equipment collectively formed by multiple stand-alone service equipment in internet.Wherein, the system service Device can include：One or more processors 1001, one or more communication interfaces 2001, memory 3001 can also be included. Wherein, can be connected between processor 1001, communication interface 2001, memory 3001 by bus.

Wherein, communication interface 2001 can include wireline interface, the wave point of standard.Communication interface 2001 alternatively, The communication interface 2001 can also include display screen (Display), keyboard (Keyboard).

Alternatively, memory 3001 can be random access memory (Random Access Memory, RAM), also may be used To be nonvolatile memory (non-volatile memory), for example, at least a magnetic disk storage.Memory 3001, can Selection of land, it can also be at least one storage device for being located remotely from aforementioned processor 1001.Wherein, memory 3001 can be used for Programmed instruction corresponding to storage.Also, processor 1001 can call the programmed instruction stored in memory 3001 to perform Fig. 3 Data processing method shown in embodiment, that is, it is used to perform following operation：

Processor 1001, for detecting what tested user was sent by the destination service page by communication interface 2001 During measurement request, the attribute information of the tested user is obtained by memory 3001 or the communication interface 2001；

The processor 1001, it is additionally operable to generate measurement instruction according to the attribute information, and passes through the communication interface 2001 send the measurement instruction to measuring apparatus；The measurement instruction includes the attribute information of the tested user, is used for Indicate that the measuring apparatus gathers and reports the sign data of the tested user；

The processor 1001, it is additionally operable to receiving the institute of the measuring apparatus return by the communication interface 2001 When stating the sign data of tested user, the attribute information is updated using the sign data, and be according to the attribute information Promotional literature corresponding to tested user's matching；

The processor 1001, it is additionally operable to generate advertisement play instruction, the advertisement play instruction carries the advertisement The mark of file, the advertisement play instruction is sent to the measuring apparatus, to indicate by the communication interface 2001 State measuring apparatus and the promotional literature is played according to the mark of the promotional literature.

Alternatively, the sign data comprises at least following any one or more：Height, body weight, bio-impedance, body fat Fat, body-mass index BMI, basal metabolic rate BMR；The attribute information comprises at least the tested user in intended application journey The first information of configuration in sequence；Or the attribute information comprises at least the first information and the tested user in institute State the second information of the destination service page input of system server push；Or the attribute information comprises at least described the The history sign data of one information, second information and the tested user.

Alternatively, the processor 1001, is specifically used for：If it is determined that the tested user is first passage intended application journey The identification code that sequence scans the measuring apparatus enters the destination service page, then by the communication interface 2001 by described The background server of destination application obtains the first information of the tested user；Or, however, it is determined that the tested user is The identification code that first passage destination application scans the measuring apparatus enters the destination service page, then by described logical Believe that interface 2001 obtains the first information of the tested user by the background server of the destination application, and pass through The destination service page obtains the second information of tested user's input；Or, however, it is determined that the tested user not headed by The secondary identification code that the measuring apparatus is scanned by destination application enters the destination service page, then passes through memory 3001 first information for obtaining the tested user from the user information database of the system server, the second information and described The history sign data of tested user.

Alternatively, the processor 1001, it is additionally operable to utilize the tested user's by the communication interface 2001 The measurement result of sign data generation pushes to the destination service page and shown；Or pass through the communication interface The measurement result of sign data generation using the tested user is sent to the measuring apparatus and shown by 2001.

In one embodiment, the embodiments of the invention provide a kind of computer-readable recording medium, this is computer-readable Storage medium is stored with computer program, and the computer program includes programmed instruction, and the programmed instruction is worked as to be held by processor 1001 The processor 1001 is set to perform the data processing method as described in Fig. 3 embodiments during row.

It can be seen that in embodiment shown in Fig. 6, system server can be in the sign data for getting measuring apparatus and reporting Afterwards, the attribute information of the tested user obtained can be utilized to match corresponding promotional literature.After promotional literature is matched, system clothes Business device can send play instruction to measuring apparatus to inquire about and play the promotional literature, improve measuring apparatus to a certain extent The specific aim of the promotional literature played, and user can be met to the automating of measuring apparatus, intelligent demand.

One of ordinary skill in the art will appreciate that realize all or part of flow in above-described embodiment method, being can be with The hardware of correlation is instructed to complete by computer program, described program can be stored in a computer read/write memory medium In, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, described storage medium can be magnetic Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access Memory, RAM) etc..

The above disclosed power for being only a kind of preferred embodiment of the present invention, the present invention can not being limited with this certainly Sharp scope, one of ordinary skill in the art will appreciate that realizing all or part of flow of above-described embodiment, and weighed according to the present invention Profit requires made equivalent variations, still falls within and invents covered scope.

Claims

1. a kind of data processing method, applied to measuring apparatus, it is characterised in that methods described includes：

The sign data of the tested user is gathered according to the measurement instruction, and the sign data is reported into the system Server, so that the system server is using the attribute information of the sign data renewal tested user, and according to institute State attribute information and match corresponding promotional literature for the tested user；

Receive the play instruction that the system server returns；The play instruction carries the mark of matched promotional literature；

2. according to the method for claim 1, it is characterised in that

The sign data comprises at least following any one or more：Height, body weight, body fat, body-mass index BMI, Basal metabolic rate BMR；

Or the attribute information comprises at least the first information and the tested user pushes in the system server The destination service page input the second information；

Or the attribute information comprises at least the history of the first information, second information and the tested user Sign data.

3. according to the method for claim 2, it is characterised in that the measuring apparatus includes identification code, for described tested User be scanned by destination application after to enter the destination service page；The identification code comprise at least Quick Response Code and/ Or bar code；The first information is the system server it is determined that the tested user is intended application described in first passage After identification code described in program scanning enters the destination service page, obtained from the background server of the destination application 's.

4. a kind of data processing method, applied to system server, it is characterised in that methods described includes：

When the measurement for detecting that tested user is sent by the destination service page is asked, the attribute letter of the tested user is obtained Breath；

Measurement instruction is generated according to the attribute information, and the measurement instruction is sent to measuring apparatus；The measurement instruction Include the attribute information of the tested user, for indicating that the measuring apparatus gathers and reports the sign number of the tested user According to；

When receiving the sign data for the tested user that the measuring apparatus returns, institute is updated using the sign data State attribute information, and the promotional literature according to corresponding to the attribute information for tested user's matching；

Play instruction is generated, the play instruction carries the mark of the promotional literature, and the advertisement play instruction is sent To the measuring apparatus, to indicate that the measuring apparatus inquire about according to the mark of the promotional literature and to play the advertisement literary Part.

5. according to the method for claim 4, it is characterised in that

The sign data comprises at least following any one or more：Height, body weight, bio-impedance, body fat, body quality Index BMI, basal metabolic rate BMR；

6. according to the method for claim 5, it is characterised in that the attribute information for obtaining the tested user, including：

Scanned if it is determined that the tested user is first passage destination application described in the identification code entrance of the measuring apparatus The destination service page, then the first information of the tested user is obtained by the background server of the destination application；

Or, however, it is determined that the tested user is the identification code entrance that first passage destination application scans the measuring apparatus The destination service page, then the first letter of the tested user is obtained by the background server of the destination application Breath, and the second information inputted by the destination service page acquisition tested user；

Or, however, it is determined that the identification code that the tested user does not scan the measuring apparatus for first passage destination application is entered Enter the destination service page, then the first letter of the tested user is obtained from the user information database of the system server Breath, the second information and the history sign data of the tested user.

7. according to the method for claim 6, it is characterised in that methods described also includes：

The measurement result of sign data generation using the tested user is pushed into the destination service page to be shown；

Or the measurement result of the sign data generation using the tested user is sent to the measuring apparatus and shown Show.

8. a kind of measuring apparatus, it is characterised in that the measuring apparatus includes：

Communication interface, it is connected with system server, the measurement instruction sent for reception system server, the measurement instruction Attribute information including being tested user；

Collector, for gathering the sign data of the tested user according to the measurement instruction, and pass through the communication interface The sign data is reported into the system server, so that the system server is using described in sign data renewal The attribute information of tested user, and corresponding promotional literature is matched for the tested user according to the attribute information；

The communication interface, it is additionally operable to receive the play instruction that the system server returns, the play instruction carries institute The mark for the promotional literature matched somebody with somebody；

Processor, for inquiring about the promotional literature according to the mark of the promotional literature matched, and pass through player plays institute State promotional literature.

9. measuring apparatus according to claim 8, it is characterised in that

10. measuring apparatus according to claim 9, it is characterised in that the measuring apparatus also includes identification code, for institute State after tested user is scanned by destination application to enter the destination service page；The identification code comprises at least two dimension Code and/or bar code；The first information is the system server it is determined that the tested user is mesh described in first passage After identification code described in mark application scan enters the destination service page, from the background server of the destination application Middle acquisition.

11. a kind of system server, the system server comprises at least：Processor, memory, communication interface, its feature exist In the system server includes：

Processor, for when detecting that the measurement that tested user is sent by the destination service page is asked by communication interface, The attribute information of the tested user is obtained by memory or the communication interface；

The processor, it is additionally operable to generate measurement instruction according to the attribute information, and by the communication interface by the survey Amount instruction is sent to measuring apparatus；The measurement instruction includes the attribute information of the tested user, for indicating the measurement Equipment gathers and reports the sign data of the tested user；

The processor, it is additionally operable to receiving the tested user's of the measuring apparatus return by the communication interface During sign data, the attribute information is updated using the sign data, and be the tested user according to the attribute information Promotional literature corresponding to matching；

The processor, it is additionally operable to generate advertisement play instruction, the advertisement play instruction carries the mark of the promotional literature Know, sent the advertisement play instruction to the measuring apparatus by the communication interface, to indicate the measuring apparatus root The promotional literature is played according to the mark of the promotional literature.

12. system server according to claim 11, it is characterised in that

13. system server according to claim 12, it is characterised in that the processor, be specifically used for：If it is determined that institute The identification code that tested user is stated as the first passage destination application scanning measuring apparatus enters the destination service page, The first information of the tested user is then obtained by the background server of the destination application by the communication interface； Or, however, it is determined that the tested user is that first passage destination application is scanned described in the identification code entrance of the measuring apparatus The destination service page, then the tested use is obtained by the background server of the destination application by the communication interface The first information at family, and the second information inputted by the destination service page acquisition tested user；Or if really The identification code that the fixed tested user does not scan the measuring apparatus for first passage destination application takes into the target Be engaged in the page, then obtained by memory from the user information database of the system server the tested user the first information, Second information and the history sign data of the tested user.

14. system server according to claim 13, it is characterised in that the processor, be additionally operable to by described logical The measurement result of sign data generation using the tested user is pushed to the destination service page and shown by letter interface Show；Or the measurement result generated using the sign data of the tested user is sent to described by the communication interface Measuring apparatus is shown.