CN107368907A - Hotel information methods of exhibiting and device, electronic equipment, storage medium - Google Patents
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Abstract
The present invention, which provides a kind of hotel information methods of exhibiting and device, electronic equipment, storage medium, hotel information methods of exhibiting, to be included:When user carries out the first operation to the first hotel, the first candidate hotel set in the first hotel of generation, the first candidate hotel set includes multiple candidate hotels;According to the real-time behavioral data of user's reserving hotel, candidate hotel is screened in the first candidate hotel gathers and generates the set of one second candidate hotel;The deduction amount of money X, X for obtaining the second candidate hotel set Zhong Ge candidates hotel are the constant more than 0;Candidate hotel at least gathering by X/Y value the second candidate hotel sorts, and wherein Y represents the real-time subscription price in the candidate hotel, and Y is the constant more than 0;The maximum candidate hotels of X/Y and the deduction amount of money in the candidate hotel are pushed to user.Method and device provided by the invention, it is possible to increase the Consumer's Experience of user's reserving hotel, improve the reservation rate and commission income of user.
Description
Technical field
The present invention relates to Computer Applied Technology field, more particularly to a kind of hotel information methods of exhibiting and device, electronics
Equipment, storage medium.
Background technology
With the fast development of OTA (Online Travel Agent, online travel agency), increasing hotel can be with
Conveniently and efficiently subscribed on the internet.The earnings target of OTA operations is generally speaking the independent visitor (unique of lifting
Visitor income).The income of independent visitor can be improved in terms of two:1) CR (website conversion ratio, conversion are lifted
Rate, it refers to that user has carried out the access times of respective objects action and the ratio of total access times);2) separate room night servant is lifted
Gold.Generally, rise in price can lift commission, and the lifting of income is brought in the short time, but can produce price inferior position and cause to use
Family is lost in, and the profitability of enterprise is influenceed for long-range;Price reduction can lift CR, but hoisting power is limited, and can cause whole
The decline of the average commission of body, does not reach the purpose of additional income not only, is also easily absorbed in the price war with rival for a long time
Vicious circle in.Therefore, Hotel Products price markup space is limited, influences OTA profitability.
In addition, OTA is weaker to the controling power of hotel's production allocation, the commission in different hotels is widely different, and largely orders
Low servant's product is singly concentrated on, for user, Hotel Products and price also do not meet its demand fully on line at present.
The content of the invention
The defects of present invention is in order to overcome above-mentioned prior art to exist, there is provided a kind of hotel information methods of exhibiting and device,
Electronic equipment, storage medium, can improve the Consumer's Experience of user's reserving hotel, the reservation rate and commission that improve user are received
Benefit.
According to an aspect of the present invention, there is provided a kind of hotel information methods of exhibiting, including:When user exit browse one
During the details page in the first hotel, the history number of location information and user's reserving hotel at least based on first hotel
The first candidate hotel according to the first hotel of screening generation gathers, and the first candidate hotel set includes multiple candidate hotels but not
Include first hotel;The real-time behavioral data that the first hotel is browsed according to user generates a price preference section and/or pre-
Fix a date, depending at least on the price preference section and reservation date, screening price is located in the first candidate hotel gathers
In the price preference section and in the candidate hotel being had a vacant room in the target date and generate the set of one second candidate hotel;Obtain
The deduction amount of money X, X in each candidate hotel are the constant more than 0 in the second candidate hotel set;At least press X/Y value
Candidate hotel in gathering the second candidate hotel sorts, and wherein Y represents the real-time subscription price in the candidate hotel, and Y is
Constant more than 0;And the deduction amount of money in the maximum candidate hotels of X/Y, the candidate hotel and the candidate hotel is pushed to user
It is shown in a push area, the details page in the candidate hotel is jumped to if user clicks on the push area, it is described
The details page in first hotel is then exited in the region that user is clicked on outside the push area.
Alternatively, also include after the step of pushing X/Y maximum candidate hotels to user:User is obtained to push this
Feedback, the feedback includes following one or more:User clicks on the candidate hotel of this time push to browse the candidate hotel
Details;User subscribes the candidate hotel of this time push;User does not operate to the candidate hotel of this push.
Alternatively, in addition to:Calculate within a period, user clicks on the candidate hotel of push to browse the candidate hotel
Number/user of details receives the number of push, when the numerical value is less than a threshold value, is not then pushed in a period to the user
Hotel information.
Alternatively, the historical data of the location information at least based on first hotel and user's reserving hotel is screened
The step of the first candidate hotel set for generating the first hotel, includes:Obtain the city where first hotel, choose and the
One hotel is located at multiple hotels in same city as candidate hotel;Hotel's data in multiple hotels that user subscribed are obtained,
Hotel's data include the user in the distance between hotel and reference point, the price price in hotel, the star in hotel and hotel
Scoring;Hotel's data according to the plurality of hotel calculate the first screening threshold value for different hotel's data;Obtain the multiple
Hotel's data in candidate hotel, multiple candidate's wine are screened using hotel's data and the first screening threshold value in the candidate hotel
Shop, selected multiple candidate hotels are formed into the first candidate hotel and gathered.
Alternatively, the historical data of the location information at least based on first hotel and user's reserving hotel is screened
The step of the first candidate hotel set for generating the first hotel, also includes:Extract multiple times in the first candidate hotel set
The feature in hotel is selected, the feature in multiple candidate hotels is inputted into the machine learning model, exported by the machine learning model
The scoring in multiple candidate hotels, the candidate hotel is ranked up by the scoring and waited with obtaining via the first of sorting operation
Hotel is selected to gather.
Alternatively, the machine learning model is trained as follows:Acquisition user is browsed and subscribes more
Individual hotel, the plurality of hotel is divided into positive sample and negative sample, extracts the feature in the plurality of hotel;To be divided into positive sample and
Input of the feature in the hotel of negative sample as machine learning model;Whether user is subscribed into the hotel as machine learning model
Output;Train the machine learning model.
Alternatively, the step of generating the second candidate hotel set also includes:First hotel is browsed according to user
Real-time behavioral data, the wish value in user predetermined hotel is calculated in units of city;In gathering in the first candidate hotel,
Retain the candidate hotel that wish value is more than a wish value threshold value, multiple candidate hotels of reservation are formed into the second candidate hotel
Set.
Alternatively, the real-time behavioral data in first hotel is browsed according to user, it is pre- that user is calculated in units of city
The step of wish value for determining hotel, includes:Incremental computations are carried out to the wish value in each city:
C=decayRate*C0+X
Wherein, C be the city wish value, C0 be this calculating before the city wish value, decayRate for decay because
Son, X is different according to different real-time behavior type values, wherein,
DecayRate=0*exp (coef*N),
N=Floor [(nearest record time of origin-this records time of origin)/4 hours]
Wherein, a0=0.9, attenuation coefficient coef=-0.5756, N are rounded downwards.
Alternatively, the behavior type in real time includes:Inquire about, browse and subscribe, when the behavior type in real time is inquiry
When, X=0.1;When the behavior type in real time is to browse, X=0.3;When the behavior type in real time is to subscribe, X=
3.0。
Alternatively, after the step of one second candidate hotel of generation set, and acquisition the second candidate wine
The deduction amount of money X in each candidate hotel in the set of shop, before the step of X is the constant more than 0, in addition to:Judge described
The classification in multiple candidate hotels in the set of two candidate hotels;If the deduction amount of money in the candidate hotel is by candidate hotel branch
Pay, then the candidate hotel is first kind candidate hotel;If all rooms in the candidate hotel to user from pushing hotel
The system provider pay subscription of information, and the deduction amount of money in the candidate hotel is pushed the system offer of hotel information by user
During Fang Zhifu, then the candidate hotel is the second class candidate hotel;If the candidate hotel is not the first kind candidate hotel
And the candidate hotel is not the second class candidate hotel, then the candidate hotel is the 3rd class candidate hotel, wherein, it is described
Multiple candidate hotels in the set of second candidate hotel are the first kind candidate hotel, the second class candidate hotel and described
The one kind or multiple in the 3rd class candidate hotel, and the push priority in the first kind candidate hotel is more than the second class candidate
The push priority in hotel is more than the push priority in the 3rd class candidate hotel.
Alternatively, described the step of obtaining the deduction amount of money X in each candidate hotel in the second candidate hotel set
Including:To the first kind candidate hotel and the second class candidate hotel, the predetermined deduction amount of money is obtained;To the 3rd class
Candidate hotel, calculates the deduction amount of money, and the deduction amount of money in the 3rd class candidate hotel is calculated as follows:Described in calculating
The expectation commission E in the first hotelA, the expectation commission E in calculating the 3rd class candidate hotelB, wherein, Ei=∑ Cj×Dj, EiTable
Show the expectation commission in i hotels, CjRepresent the commission of i hotels j house types, DjRepresent that i hotels j house types account for the illustration reservation of all house types
Ratio;Calculate the deduction amount of money F=α (E in the 3rd class candidate hotelB-EA), wherein, α is the constant less than 1 more than 0.
Alternatively, it is described that at least the candidate hotel in the second candidate hotel set is sorted by X/Y value, to user
The step of deduction amount of money in maximum push X/Y candidate hotel and the candidate hotel, includes:In one kind of push highest priority
In multiple candidate hotels in candidate hotel, the plurality of candidate hotel is ranked up by X/Y value;And pushed to user excellent
In first level highest one kind candidate hotel, the deduction amount of money in candidate hotel maximum X/Y and the candidate hotel.
Alternatively, the maximum candidate hotels of X/Y and the deduction gold in the candidate hotel are pushed to user in the form of pop-up
Volume, the pop-up show candidate's hotel name, the picture in the candidate hotel, the price in the candidate hotel and the candidate hotel
Deduct the amount of money, after the pop-up is clicked, links to the details page in the candidate hotel.
According to another aspect of the invention, a kind of hotel information exhibiting device is also provided, including:Gather in the first candidate hotel
Generation module, during details page for exiting one first hotel browsed as user, at least ground based on first hotel
The first candidate hotel set in the first hotel of point information and the screening generation of the historical data of user's reserving hotel, described first
The set of candidate hotel includes multiple candidate hotels but does not include first hotel;Second candidate hotel gathers generation module, according to
The real-time behavioral data that the first hotel is browsed according to user generates a price preference section and/or reservation date, depending at least on described
Price preference section and reservation date the screening price in the first candidate hotel gathers be located in the price preference section and
In the candidate hotel being had a vacant room in the target date and generate the set of one second candidate hotel;Deduct amount of money acquisition module, is used for
The deduction amount of money X, X for obtaining each candidate hotel in the second candidate hotel set are the constant more than 0;Order module,
Candidate hotel during value at least pressing X/Y is gathered the second candidate hotel sorts, and wherein Y represents the candidate hotel
Real-time subscription price, Y are the constant more than 0;Pushing module, for pushing the maximum candidate hotels of X/Y, candidate's wine to user
The deduction amount of money in shop and the candidate hotel is shown in a push area, is jumped to if user clicks on the push area described
The details page in first hotel is then exited in the details page in candidate hotel, the region that the user is clicked on outside the push area
Face.
According to another aspect of the invention, a kind of electronic equipment is also provided, the electronic equipment includes:Processor;Storage
Medium, is stored thereon with computer program, and the computer program performs step as described above when being run by the processor.
According to another aspect of the invention, a kind of storage medium is also provided, computer journey is stored with the storage medium
Sequence, the computer program perform step as described above when being run by processor.
Compared with prior art, advantage of the invention is that:
When user exits the details page in the first hotel browsed, using the historical data of user's reserving hotel, first
The data in hotel and user browse the candidate hotel set in first real time data screening user's current operation hotel of hotel.Obtain and wait
Select hotel also to obtain the deduction amount of money in candidate hotel after gathering, come by the price of the deduction amount of money and candidate hotel to candidate's wine
Shop is ranked up, and will deduct dynamics relative maximum, and also higher candidate hotel is pushed to user to commission income.So reduce
User oneself searches and browses and choose the time in each hotel, and subscribes push hotel and the deduction amount of money also can be used, after push
If user is clicked on outside push area, it can also realize that two-stage exits.The experience of user's reserving hotel is not only increased, also add use
The reservation rate at family.
Brief description of the drawings
Its example embodiment is described in detail by referring to accompanying drawing, above and other feature and advantage of the invention will become
It is more obvious.
Fig. 1 shows the flow chart of hotel information methods of exhibiting according to embodiments of the present invention.
Fig. 2 shows the schematic diagram of push hotel information according to embodiments of the present invention.
Fig. 3 shows the schematic diagram of hotel's details according to embodiments of the present invention.
Fig. 4 shows the schematic diagram of reserving hotel according to embodiments of the present invention.
Fig. 5 shows the schematic diagram of hotel information exhibiting device according to embodiments of the present invention.
Fig. 6 schematically shows a kind of computer-readable recording medium schematic diagram in disclosure exemplary embodiment.
Fig. 7 schematically shows a kind of electronic equipment schematic diagram in disclosure exemplary embodiment.
Embodiment
Example embodiment is described more fully with referring now to accompanying drawing.However, example embodiment can be with a variety of shapes
Formula is implemented, and is not understood as limited to example set forth herein;On the contrary, these embodiments are provided so that the disclosure will more
Fully and completely, and by the design of example embodiment comprehensively it is communicated to those skilled in the art.Described feature, knot
Structure or characteristic can be incorporated in one or more embodiments in any suitable manner.
In addition, accompanying drawing is only the schematic illustrations of the disclosure, it is not necessarily drawn to scale.Identical accompanying drawing mark in figure
Note represents same or similar part, thus will omit repetition thereof.Some block diagrams shown in accompanying drawing are work(
Can entity, not necessarily must be corresponding with physically or logically independent entity.These work(can be realized using software form
Energy entity, or these functional entitys are realized in one or more hardware modules or integrated circuit, or at heterogeneous networks and/or place
These functional entitys are realized in reason device device and/or microcontroller device.
In order to solve the defects of prior art, improve the Consumer's Experience of user's reserving hotel, improve user reservation rate and
Commission income, the present invention provide a kind of hotel information methods of exhibiting and device, electronic equipment, storage medium.
Referring first to Fig. 1, Fig. 1 shows the flow chart of hotel information methods of exhibiting according to embodiments of the present invention.Specifically
For, Fig. 1 shows 5 steps altogether.
Step S110;When user exits the details page in one first hotel browsed, at least based on first hotel
Location information and user's reserving hotel historical data screening generation the first hotel the first candidate hotel set, it is described
The set of first candidate hotel includes multiple candidate hotels but does not include first hotel.
The details page for browsing first hotel is exited, specifically as shown in Fig. 2 when user browses XXXX Resort Hotels
Details page (such as Fig. 2 dash areas), and select when exiting, trigger step S110.
Further, step S110 is triggered, and then location information at least based on first hotel and the user are pre-
Order the first candidate hotel set in first hotel of historical data screening generation in hotel.
Specifically, this step obtains the city where the first hotel first, then chooses with the first hotel positioned at same
Multiple hotels in city as candidate hotel, then according to user's reserving hotel the first hotel of historical data screening generation the
Gather in one candidate hotel.
First, (these hotel's data can be local offline number to hotel's data in multiple hotels that acquisition user subscribed
According to these local datas, which are optionally, to be stored in OTA servers or have in the electronic equipment of OTA application programs).These hotels
Data can include hotel, and (reference point can refer to position, user current location, the first hotel place in the first hotel with reference point
Regional center (RC) position, the center etc. of the hotel location) the distance between, the price in hotel, the star in hotel and wine
User's scoring in shop.
Afterwards, hotel's data according to the plurality of hotel calculate the first screening threshold value for different hotel's data.It is optional
Ground, these the first screening threshold values can be the mean values of above-mentioned hotel's data.For example, in above-mentioned hotel's data, each hotel
The average value of the distance between reference point is 50 meters;Hotel's price (can refer to the roomed lowest price of institute of hotel, can also refer to
The roomed average price of institute of hotel, or can also be that user illustrates price when subscribing a certain room in the hotel) be averaged
It is worth for 450 yuan, the average value of Hotel Star is 4 stars, and the average value of user's scoring in hotel is 4.5 points.It can use above-mentioned average
Value is as the first screening threshold value.In some change case, also can use above-mentioned hotel's data combination, for example, by hotel's price/
The average value of Hotel Star is as the first screening threshold value.In there are some change case, other algorithms can also be taken, are refused herein
Repeat.
Then, the comparison of the plurality of first screening threshold value is set.For example, in the above-described embodiments, the first screening threshold
It is worth and is scored 4.5 points for 50 meters of distance, 450 yuan of price, the star of Hotel Star 4, user.Accordingly, these the first screening threshold values are set
With the comparison during screenings of hotel's data in candidate hotel, distance is less than 50 meters, and price is less than 450 yuan, and Hotel Star is big
In equal to 4 stars, user's scoring is more than or equal to 4.5 points.
Next, when being screened using the first screening threshold value and comparison, hotel's number in multiple candidate hotels is obtained
According to hotel's data in multiple candidate hotels are met into the corresponding first screening threshold to choose compared with the first screening threshold value
The candidate hotel of the comparison of value, selected multiple candidate hotels are formed into the first candidate hotel and gathered.It is specific and
Speech, using aforesaid way, data distance in hotel's is chosen in multiple candidate hotels and is less than 50 meters, price is less than 450 yuan, hotel's star
Level is more than or equal to 4 stars, candidate hotel of user's scoring more than or equal to 4.5 points.Alternatively, selected candidate hotel meets all
The first screening threshold value and comparison.In some change case, selected candidate hotel also can only meet at least one
One screening threshold value and comparison.
In a preference, machine learning model further screening and sequence can also be utilized.The machine learning model
It can be trained as follows:First, multiple hotels that user is browsed and subscribes are obtained, the plurality of hotel is divided
For positive sample and negative sample, the feature in the plurality of hotel is extracted;To be divided into the feature in the hotel of positive sample and negative sample as
The input of machine learning model;Whether user is subscribed into output of the hotel as machine learning model;Train the engineering
Practise model.
When using the machine learning model, the feature in multiple candidate hotels in the set of the first candidate hotel of extraction will
The feature in multiple candidate hotels inputs the machine learning model, and commenting for multiple candidate hotels is exported by the machine learning model
Point, the candidate hotel is ranked up by the scoring and gathered with the first candidate hotel obtained via sorting operation.
In one embodiment, user can be obtained and browse combination with Xia Dan hotels daily, positive negative sample is divided with this,
Obtain the related characteristic attribute in hotel and intersection moves in the data such as situation.Specifically, the characteristic attribute in hotel is included but not only
Be limited to city size, commercial circle scale, browse hotel and candidate hotel far from downtown distance, the distance away from nearest airport, away from nearest
The distance of train, the distance away from nearest sight spot, browse hotel whether have WiFi, whether have parking lot, finishing the time limit, whether brand
Hotel, whether commercial hotel, star, nearest 1 year order volume, APP conversion ratios, point scoring, with commercial circle with price in star hotel
Level, yield level etc., and browse hotel and candidate hotel whether with business area, star is poor, point scoring is poor, price ratio, away from phase
Answer distance location poor (ratio), WiFi facilities difference, parking facility difference etc..Intersect the user for moving in and referring to that Liang Jia hotels all ordered
The degree score for subscribing Liang Jia hotel users respectively is accounted for, specific calculation is:N1:Ordered the uid numbers for browsing hotel, N2:Ordered
The uid numbers in candidate hotel, N12:The uid numbers that Liang Jia hotels all ordered, intersection, which is moved in, to be scored at:
By Feature Engineering construction and selection variables, establish two layers of Logic Regression Models and conditional probability model obtains candidate
The scoring in hotel, it be ranked up or can be according to sequence with this candidate hotel in further can gathering the first candidate hotel
As a result further screening obtains the first candidate hotel set of amendment.
Step S120:The real-time behavioral data that the first hotel is browsed according to user generates a price preference section and/or pre-
Fix a date, depending at least on the price preference section and reservation date, screening price is located in the first candidate hotel gathers
In the price preference section and in the candidate hotel being had a vacant room in the target date and generate the set of one second candidate hotel.
Specifically, in one embodiment, step S120 is first depending on the real-time behavior number (example that user browses the first hotel
Such as browse User behavior in first hotel's previous time period, navigation patterns and subscribe behavior) in it is one or more.Obtain user
The price in the hotel inquired about, browse and subscribed, according to the preference price range of calculation of price one in these hotels (for example, can count
Price average is calculated, preference price range is generated on the basis of the average value).Can be according to the price preference section in described
Screening price is located at the candidate hotel in the price preference section in the set of one candidate hotel.
In addition, this step, which also obtains user, browses the target date inputted during the first hotel, and sieved in by price preference
Further screened in multiple candidate hotels of choosing in the candidate hotel being had a vacant room in the target date and generate one second candidate's wine
Gather in shop.This step does not limit the order of above-mentioned two screening mode.
In one embodiment, step S120 can also be browsed according to user the first hotel real-time behavioral data (such as
It is one or more in User behavior, navigation patterns and reservation behavior), the real-time wish in calculating user's current subscription hotel.Tool
Body mode is to obtain corresponding real-time behavioral data, including user, city, record time, record type etc., and record type is divided into
The User behavior of App list pages, the navigation patterns of App details pages, App orders fill in the reservation behavior of page, because user may
Multiple ChengShi Hotel are browsed, wish value is calculated in units of city:
1. a user may have the wish value C in multiple cities;
2. each city C values carry out incremental computations according to real-time behavior.
C=decayRate*C0+X
Wherein, C0 is the original weight in the city, and decayRate is decay factor, and X represents to weigh caused by current behavior
Weight.(if first record, C0=0)
DecayRate=a0*exp (coef*N),
N=Floor [(nearest record time of origin-this records time of origin)/4 hours]
I.e. last 1 weight highest browsed;The weight browsed earlier decays successively.
Wherein, a0=0.9, attenuation coefficient coef=-0.5756, N are rounded downwards.
It is different and different that X regards user behavior type:Inquire about as 0.1, browse as 0.3, subscribe as 3.0.
A threshold value can be set, candidate hotel collection is obtained for competition circle hotel collection screening before.
Afterwards, merge in the first candidate hotel collection via sorting operation and screened via preference price and reservation date
Multiple candidate hotels in, retain the candidate hotel that real-time wish is located at certain threshold range, by selected multiple candidate hotels
Form the second candidate hotel set.
Step S130:The deduction amount of money X, X for obtaining each candidate hotel in the second candidate hotel set are more than 0
Constant.
Alternatively, before step S130, after step S120, in addition to judge in the second candidate hotel set
The step of classification in multiple candidate hotels.Specifically, if the deduction amount of money in the candidate hotel is paid by the candidate hotel,
Then the candidate hotel is first kind candidate hotel;If all rooms in the candidate hotel to user from pushing hotel information
System provider pay subscription, and the candidate hotel deduction the amount of money by user push hotel information system provider branch
Fu Shi, then the candidate hotel is the second class candidate hotel;If the candidate hotel is not the first kind candidate hotel and institute
It is not the second class candidate hotel to state candidate hotel, then the candidate hotel is the 3rd class candidate hotel.
Wherein, first kind candidate hotel realizes orientation drainage, cost transfer.It is for wishing to obtain volume by the amount of money that deducts
The hotel of outer income, user by the amount of money that deducts enjoy privileges price while, hotel obtain surplus profit, OTA expand price
Advantage.The numerical value of the given deduction amount of money, cost are undertaken by hotel in advance, and the numerical value of the amount of money that deducts has certain according to hotel's trigger price
Limitation.
Realize that orientation stops loss in the second class candidate hotel.It buys out hotel or signing hotel of group etc. for OTA, and user passes through
Deduction the amount of money enjoy privileges price while, OTA reduce loss, avoid losing situation caused by the progress of selling.It is given in advance
The numerical value of the deduction amount of money.
Realize that commission is lifted in 3rd class candidate hotel.It is directed to high commission hotel, and recommendation meets user's request and profit is more
High hotel, user by the amount of money that deducts enjoy privileges price while, OTA, which is improved, high hires order accounting.
Further, multiple candidate hotels in the set of the second candidate hotel can be only in above-mentioned three kinds of candidate hotels
One kind;Only two kinds of above-mentioned three kinds of candidate hotels;Or including above-mentioned three kinds of candidate hotels.For above-mentioned three kinds of candidates
Hotel, the push priority in first kind candidate hotel are more than the 3rd class candidate's wine more than the push priority in the second class candidate hotel
The push priority in shop.
More specifically, in step s 130, to the first kind candidate hotel and the second class candidate hotel, obtain pre-
The fixed deduction amount of money.To the 3rd class candidate hotel, the deduction amount of money, the deduction in the 3rd class candidate hotel need to be calculated
The amount of money is calculated as follows:Calculate the expectation commission E in first hotelA, calculate the expectation in the 3rd class candidate hotel
Commission EB, wherein, Ei=∑ Cj×Dj, EiRepresent the expectation commission in i hotels, CjRepresent the commission of i hotels j house types, DjRepresent i wine
The illustration that shop j house types account for all house types subscribes ratio;Calculate the deduction amount of money F=α (E in the 3rd class candidate hotelB-EA), its
In, α is the constant less than 1 more than 0.
Step S140:Candidate hotel at least gathering by X/Y value the second candidate hotel sorts, wherein Y tables
Show the real-time subscription price in the candidate hotel, Y is the constant more than 0.
Specifically, in the embodiment in above-mentioned three kinds of candidate hotels, step S140 includes:In push highest priority
In multiple candidate hotels in a kind of candidate hotel, the plurality of candidate hotel is ranked up by X/Y value;And pushed away to user
Send in a kind of candidate hotel of highest priority, the deduction amount of money in candidate hotel maximum X/Y and the candidate hotel.
Step S150:The deduction amount of money in the maximum candidate hotels of X/Y, the candidate hotel and the candidate hotel is pushed to user
It is shown in a push area, the details page in the candidate hotel is jumped to if user clicks on the push area, it is described
The details page in first hotel is then exited in the region that user is clicked on outside the push area.
Specifically, the candidate hotel of X/Y maximums and supporting for the candidate hotel can be pushed to user in the form of pop-up
The amount of money is detained, the pop-up shows candidate's hotel name, the picture in the candidate hotel, the price in the candidate hotel and candidate's wine
The deduction amount of money in shop, after the pop-up is clicked, link to the details page in the candidate hotel.The banner of top in comparison or bottom is wide
Accuse, roll bulletin, table plague and full frame advertisement played etc., the display effect of pop-up is optimal, has a case that visual impact
Under, the use of user is not influenceed.Specifically, Fig. 2 is may refer to Fig. 4.Fig. 2 shows that the push of pop-up form is (exclusive preferential
Namely deduct the amount of money), after user clicks on " going to rob at once ", into hotel's details of Fig. 3 page, that is, XXX hotels.
In Fig. 3 hotel's details, the house type and details that the deduction amount of money can be used are shown.Selection enters after subscribing subscribes payment
Interface, that is, Fig. 4, also it would indicate that in Fig. 4 payment interface exclusive preferential (the deduction amount of money).
Further, after step S150, the feedback that user pushes to this can also be obtained, and according to user to push
Feedback determine next time whether also need to push.Feedback can include following one or more:User clicks on the time of this time push
Hotel is selected to browse the candidate hotel details;User subscribes the candidate hotel of this time push;User is not to the candidate of this push
Hotel is operated.According to above-mentioned feedback, it can calculate within a period, user clicks on the candidate hotel of push to browse the time
Number/user of hotel's details is selected to receive the number of push, when the numerical value is less than a threshold value, then not to the use in a period
Family pushes hotel information.Such as:In one month, push hotel information is more than 3 times, while user of the clicking rate less than 30% exists
It will not be shown in following a period of time.
The description of above-mentioned specific embodiment and without limitation, those skilled in the art can also realize more changes
Example, for example, above steps adds or omits, on the premise of the design without departing substantially from the present invention, the protection all in the present invention
Within the scope of.
Compared with prior art, advantage of the invention is that:When user exits the details page in the first hotel browsed, adopt
It is current that the first hotel real time data screening user is browsed with the historical data of user's reserving hotel, the data in the first hotel and user
Operate the candidate hotel set in hotel.The deduction amount of money in candidate hotel can also be obtained by obtaining after candidate hotel gathers, by the deduction
The price in the amount of money and candidate hotel is ranked up to candidate hotel, and will deduct dynamics relative maximum, and commission income also compared with
High candidate hotel is pushed to user.So reduce user oneself lookup to browse and choose the time in each hotel, and subscribe
Push hotel and the deduction amount of money also can be used, if user is clicked on outside push area after push, can also realize that two-stage exits.Not only improve
The experience of user's reserving hotel, also add the reservation rate of user.
Displaying opportunity of the methods of exhibiting of hotel information provided by the invention to hotel information being capable of more precise positioning mesh
Mark user;The design of user interface can promote user to place an order conversion;The present invention is according to whether there is extra returns to determine hotel information
Whether show, can greatly reduce the interference to user;The present invention lifts positive effect to income, realizes conversion ratio and separate room
The dual lifting earnings target of night commission.Partial simulation effect data under three kinds of profit models is:Commission improves part, and AB is surveyed
Examination (AB tests are to make two (A/B) or multiple (A/B/n) versions for Web or App interfaces or flow, in same time dimension,
Allow access these versions that the visitor group of constituent identical (similar) is random respectively, collect the user experience data of each group
And business datum, ultimate analysis evaluate best version and formally used.) on result shows CR and separate room night commission income significantly
Rise, more than year income 2000W, further, the amount of increase of the profit of independent visitor illustrates while CR increases apparently higher than CR
Separate room night income is also being lifted;(a night amount represents hotel within some period to night amount 717, and room goes out between stopping loss part daily
The unit of account of rent rate.Between night measure=move in room number * and move in number of days).
According to another aspect of the invention, a kind of hotel information exhibiting device 200 is also provided, as shown in Figure 5.Hotel information
Exhibiting device 200 includes the first candidate hotel set generation module 210, the second candidate hotel set generation module 220, deduction gold
Volume acquisition module 230, order module 240 and pushing module 250.
First candidate hotel set generation module 210 is used for when user exits the details page in one first hotel browsed
When, the first hotel of historical data screening generation of location information and user's reserving hotel at least based on first hotel
The set of the first candidate hotel, the first candidate hotel set includes multiple candidate hotels but do not include first hotel.
In other words, set generation module 210 in the first candidate hotel performs the step S110 shown in Fig. 1.
Second candidate hotel set generation module 220 is used for the real-time behavioral data generation that the first hotel is browsed according to user
One price preference section and/or reservation date, depending at least on the price preference section and reservation date in first candidate
Screening price is located in the price preference section and in the candidate hotel being had a vacant room in the target date and generated in hotel's set
Gather in one second candidate hotel.In other words, set generation module 220 in the second candidate hotel performs the step S120 shown in Fig. 1.
Deduction amount of money acquisition module 230 is used for the deduction for obtaining each candidate hotel in the second candidate hotel set
The amount of money X, X are the constant more than 0.In other words, the amount of money acquisition module 230 that deducts performs the step S130 shown in Fig. 1.
Order module 240 is used for the candidate hotel at least gathering by X/Y value the second candidate hotel and sorted, its
Middle Y represents the real-time subscription price in the candidate hotel, and Y is the constant more than 0.In other words, order module 240 is performed shown in Fig. 1
Step S140.
Candidate hotel of the pushing module 250 for pushing X/Y maximums to user, the candidate hotel and the candidate hotel support
The button amount of money is shown in a push area, and the details page in the candidate hotel is jumped to if user clicks on the push area
The details page in first hotel is then exited in face, the region that the user is clicked on outside the push area.In other words, mould is pushed
Block 250 performs the step S150 shown in Fig. 1.
The above-mentioned modules of hotel information exhibiting device 200 can integrate, or be single component.Believe in hotel
The above-mentioned modules of breath exhibiting device 200 can be realized by hardware or the mode of soft or hard combination.The present invention not as
Limit, hotel information exhibiting device 200 can also include other functional modules, will not be described here.
In an exemplary embodiment of the disclosure, a kind of computer-readable recording medium is additionally provided, is stored thereon with meter
Calculation machine program, it can realize that electronic prescription described in any one above-mentioned embodiment circulates when the program is by such as computing device
The step of processing method.In some possible embodiments, various aspects of the invention are also implemented as a kind of program production
The form of product, it includes program code, and when described program product is run on the terminal device, described program code is used to make institute
State terminal device perform described in this specification above-mentioned electronic prescription circulation processing method part according to the various examples of the present invention
The step of property embodiment.
With reference to shown in figure 6, the program product for being used to realize the above method according to the embodiment of the present invention is described
300, it can use portable compact disc read only memory (CD-ROM) and including program code, and can in terminal device,
Such as run on PC.However, the program product not limited to this of the present invention, in this document, readable storage medium storing program for executing can be with
Be it is any include or the tangible medium of storage program, the program can be commanded execution system, device either device use or
It is in connection.
Described program product can use any combination of one or more computer-readable recording mediums.Computer-readable recording medium can be readable letter
Number medium or readable storage medium storing program for executing.Readable storage medium storing program for executing for example can be but be not limited to electricity, magnetic, optical, electromagnetic, infrared ray or
System, device or the device of semiconductor, or any combination above.The more specifically example of readable storage medium storing program for executing is (non exhaustive
List) include:It is electrical connection, portable disc, hard disk, random access memory (RAM) with one or more wires, read-only
Memory (ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read only memory
(CD-ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.
The computer-readable recording medium can include believing in a base band or as the data that a carrier wave part is propagated
Number, wherein carrying readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism
Signal, optical signal or above-mentioned any appropriate combination.Readable storage medium storing program for executing can also be any beyond readable storage medium storing program for executing
Computer-readable recording medium, the computer-readable recording medium can send, propagate either transmit for being used by instruction execution system, device or device or
Person's program in connection.The program code included on readable storage medium storing program for executing can be transmitted with any appropriate medium, bag
Include but be not limited to wireless, wired, optical cable, RF etc., or above-mentioned any appropriate combination.
Can being combined to write the program operated for performing the present invention with one or more programming languages
Code, described program design language include object oriented program language-Java, C++ etc., include routine
Procedural programming language-such as " C " language or similar programming language.Program code can be fully in user
Perform on computing device, partly perform on a user device, the software kit independent as one performs, is partly calculated in user
Its upper side point is performed or performed completely in remote computing device or server on a remote computing.It is remote being related to
In the situation of journey computing device, remote computing device can pass through the network of any kind, including LAN (LAN) or wide area network
(WAN) user calculating equipment, is connected to, or, it may be connected to external computing device (such as utilize ISP
To pass through Internet connection).
In an exemplary embodiment of the disclosure, a kind of electronic equipment is also provided, the electronic equipment can include processor,
And the memory of the executable instruction for storing the processor.Wherein, the processor is configured to via described in execution
The step of executable instruction is to perform the circulation processing method of electronic prescription described in any one above-mentioned embodiment.
Person of ordinary skill in the field it is understood that various aspects of the invention can be implemented as system, method or
Program product.Therefore, various aspects of the invention can be implemented as following form, i.e.,:It is complete hardware embodiment, complete
The embodiment combined in terms of full Software Implementation (including firmware, microcode etc.), or hardware and software, can unite here
Referred to as " circuit ", " module " or " system ".
The electronic equipment 600 according to the embodiment of the invention is described referring to Fig. 7.The electronics that Fig. 7 is shown
Equipment 600 is only an example, should not bring any restrictions to the function and use range of the embodiment of the present invention.
As shown in fig. 7, electronic equipment 600 is showed in the form of universal computing device.The component of electronic equipment 600 can wrap
Include but be not limited to:At least one processing unit 610, at least one memory cell 620, (including the storage of connection different system component
Unit 620 and processing unit 610) bus 630, display unit 640 etc..
Wherein, the memory cell is had program stored therein code, and described program code can be held by the processing unit 610
OK so that the processing unit 610 perform described in the above-mentioned electronic prescription circulation processing method part of this specification according to this
The step of inventing various illustrative embodiments.For example, the step of processing unit 610 can perform as shown in fig. 1.
The memory cell 620 can include the computer-readable recording medium of volatile memory cell form, such as random access memory
Unit (RAM) 6201 and/or cache memory unit 6202, it can further include read-only memory unit (ROM) 6203.
The memory cell 620 can also include program/practical work with one group of (at least one) program module 6205
Tool 6204, such program module 6205 includes but is not limited to:Operating system, one or more application program, other programs
Module and routine data, the realization of network environment may be included in each or certain combination in these examples.
Bus 630 can be to represent the one or more in a few class bus structures, including memory cell bus or storage
Cell controller, peripheral bus, graphics acceleration port, processing unit use any bus structures in a variety of bus structures
Local bus.
Electronic equipment 600 can also be with one or more external equipments 700 (such as keyboard, sensing equipment, bluetooth equipment
Deng) communication, the equipment communication interacted with the electronic equipment 600 can be also enabled a user to one or more, and/or with causing
Any equipment that the electronic equipment 600 can be communicated with one or more of the other computing device (such as router, modulation /demodulation
Device etc.) communication.This communication can be carried out by input/output (I/O) interface 650.Also, electronic equipment 600 can be with
By network adapter 660 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network,
Such as internet) communication.Network adapter 660 can be communicated by bus 630 with other modules of electronic equipment 600.Should
Understand, although not shown in the drawings, can combine electronic equipment 600 uses other hardware and/or software module, including it is but unlimited
In:Microcode, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and number
According to backup storage system etc..
Through the above description of the embodiments, those skilled in the art is it can be readily appreciated that example described herein is implemented
Mode can be realized by software, can also be realized by way of software combines necessary hardware.Therefore, according to the disclosure
The technical scheme of embodiment can be embodied in the form of software product, the software product can be stored in one it is non-volatile
Property storage medium (can be CD-ROM, USB flash disk, mobile hard disk etc.) in or network on, including some instructions are to cause a calculating
Equipment (can be personal computer, server or network equipment etc.) performs the above-mentioned electronics according to disclosure embodiment
Prescription circulation processing method.
Those skilled in the art will readily occur to the disclosure its after considering specification and putting into practice invention disclosed herein
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modifications, purposes or
Person's adaptations follow the general principle of the disclosure and including the undocumented common knowledges in the art of the disclosure
Or conventional techniques.Description and embodiments are considered only as exemplary, and the true scope of the disclosure and spirit are by appended
Claim is pointed out.
Claims (16)
- A kind of 1. hotel information methods of exhibiting, it is characterised in that including:When user exits the details page in one first hotel browsed, location information and institute at least based on first hotel State the first candidate hotel set in the first hotel of historical data screening generation of user's reserving hotel, the first candidate hotel collection Conjunction includes multiple candidate hotels but does not include first hotel;The real-time behavioral data that the first hotel is browsed according to user generates a price preference section and/or reservation date, at least according to According to the price preference section and reservation date, screening price is located at the price preference area in the first candidate hotel gathers In and in the candidate hotel that is had a vacant room in the target date and generate the set of one second candidate hotel;The deduction amount of money X, X for obtaining each candidate hotel in the second candidate hotel set are the constant more than 0;Candidate hotel at least gathering by X/Y value the second candidate hotel sorts, and wherein Y represents the candidate hotel Real-time subscription price, Y are the constant more than 0;AndThe deduction amount of money in the candidate hotel maximum to user's push X/Y, the candidate hotel and the candidate hotel is shown in a push In region, the details page in the candidate hotel is jumped to if user clicks on the push area, described in the user clicks on The details page in first hotel is then exited in region outside push area.
- 2. hotel information methods of exhibiting as claimed in claim 1, it is characterised in that push the maximum candidate's wine of X/Y to user Also include after the step of shop:The feedback that user pushes to this is obtained, the feedback includes following one or more:User clicks on the candidate hotel of this time push to browse the candidate hotel details;User subscribes the candidate hotel of this time push;User does not operate to the candidate hotel of this push.
- 3. hotel information methods of exhibiting as claimed in claim 2, it is characterised in that also include:Calculate within a period, the candidate hotel that user clicks on push is received with browsing the number of the candidate hotel details/user To the number of push, when the numerical value is less than a threshold value, then hotel information is not pushed to the user in a period.
- 4. hotel information methods of exhibiting as claimed in claim 1, it is characterised in that the place at least based on first hotel The step of first candidate hotel set in the first hotel of information and the screening generation of the historical data of user's reserving hotel, includes:The city where first hotel is obtained, chooses and is located at multiple hotels in same city as candidate's wine with the first hotel Shop;Obtain hotel's data in multiple hotels that user subscribed, hotel's data include between hotel and reference point away from From, user's scoring in the price price in hotel, the star in hotel and hotel;Hotel's data according to the plurality of hotel calculate the first screening threshold value for different hotel's data;Hotel's data in the multiple candidate hotel are obtained, hotel's data and the first screening threshold using the candidate hotel Value screens multiple candidate hotels, and selected multiple candidate hotels are formed into the first candidate hotel gathers.
- 5. hotel information methods of exhibiting as claimed in claim 4, it is characterised in that the place at least based on first hotel The step of first candidate hotel set in the first hotel of information and the screening generation of the historical data of user's reserving hotel, also wraps Include:The feature in multiple candidate hotels in the first candidate hotel set is extracted, the feature in multiple candidate hotels is inputted into institute Machine learning model is stated, the scoring in multiple candidate hotels is exported by the machine learning model, by the scoring to the candidate Hotel is ranked up to be gathered with the first candidate hotel obtained via sorting operation.
- 6. hotel information methods of exhibiting as claimed in claim 5, it is characterised in that the machine learning model is as follows It is trained:Multiple hotels that user is browsed and subscribes are obtained, the plurality of hotel are divided into positive sample and negative sample, extraction should The feature in multiple hotels;The input of the feature as machine learning model in the hotel of positive sample and negative sample will be divided into;Whether user is subscribed into output of the hotel as machine learning model;Train the machine learning model.
- 7. hotel information methods of exhibiting as claimed in claim 6, it is characterised in that generation the second candidate hotel set Step also includes:The real-time behavioral data in first hotel is browsed according to user, the wish in the predetermined hotel of user is calculated in units of city Value;In gathering in the first candidate hotel, retain the candidate hotel that wish value is more than a wish value threshold value, by the more of reservation Individual candidate hotel forms the second candidate hotel set.
- 8. hotel information methods of exhibiting as claimed in claim 7, it is characterised in that browse first hotel according to user Real-time behavioral data, included in units of city the step of the wish value in calculating user predetermined hotel:Incremental computations are carried out to the wish value in each city:C=decayRate*C0+XWherein, C is the wish value in the city, and C0 is the wish value in the city before this calculating, and decayRate is decay factor, X It is different according to different real-time behavior type values, wherein,DecayRate=0*exp (coef*N),N=Floor [(nearest record time of origin-this records time of origin)/4 hours]Wherein, a0=0.9, attenuation coefficient coef=-0.5756, N are rounded downwards.
- 9. hotel information methods of exhibiting as claimed in claim 8, it is characterised in that the behavior type in real time includes:Inquiry, Browse and subscribe,When the behavior type in real time is to inquire about, X=0.1;When the behavior type in real time is to browse, X=0.3;When the behavior type in real time is to subscribe, X=3.0.
- 10. hotel information methods of exhibiting as claimed in claim 1, it is characterised in that one second candidate hotel of generation collection After the step of conjunction, and the deduction amount of money X, X for obtaining each candidate hotel in the second candidate hotel set is big Before the step of 0 constant, in addition to:Judge the classification in multiple candidate hotels in the second candidate hotel set;If the deduction amount of money in the candidate hotel is paid by the candidate hotel, the candidate hotel is first kind candidate's wine Shop;If all rooms in the candidate hotel are from pushing the system provider pay subscription of hotel information to user, and described When the deduction amount of money in candidate hotel is pushed the system provider payment of hotel information by user, then the candidate hotel is the second class Candidate hotel;If the candidate hotel is not the second class candidate hotel for the first kind candidate hotel and the candidate hotel, Then the candidate hotel is the 3rd class candidate hotel,Wherein, multiple candidate hotels in the second candidate hotel set are the first kind candidate hotel, second class Candidate hotel and the one kind or multiple in the 3rd class candidate hotel, and the push priority in the first kind candidate hotel is more than The push priority in the second class candidate hotel is more than the push priority in the 3rd class candidate hotel.
- 11. hotel information methods of exhibiting as claimed in claim 10, it is characterised in that described to obtain the second candidate hotel Include in set the step of the deduction amount of money X in each candidate hotel:To the first kind candidate hotel and the second class candidate hotel, the predetermined deduction amount of money is obtained;To the 3rd class candidate hotel, the deduction amount of money is calculated, the deduction amount of money in the 3rd class candidate hotel is by as follows Mode calculates:Calculate the expectation commission E in first hotelA, the expectation commission E in calculating the 3rd class candidate hotelB, wherein, Ei= ∑Cj×Dj, EiRepresent the expectation commission in i hotels, CjRepresent the commission of i hotels j house types, DjRepresent that i hotels j house types account for all rooms The illustration of type subscribes ratio;Calculate the deduction amount of money F=α (E in the 3rd class candidate hotelB-EA), wherein, α is the constant less than 1 more than 0.
- 12. hotel information methods of exhibiting as claimed in claim 10, it is characterised in that the X/Y value of at least pressing is to described Candidate hotel sequence in the set of second candidate hotel, the candidate hotel of X/Y maximums and supporting for the candidate hotel are pushed to user The step of detaining the amount of money includes:In multiple candidate hotels in a kind of candidate hotel of push highest priority, by X/Y value to the plurality of candidate's wine Shop is ranked up;AndIn a kind of candidate hotel that highest priority is pushed to user, the deduction in candidate hotel maximum X/Y and the candidate hotel The amount of money.
- 13. hotel information methods of exhibiting as claimed in claim 1, it is characterised in that push X/Y to user in the form of pop-up Maximum candidate hotel and the deduction amount of money in the candidate hotel, the pop-up show candidate's hotel name, the candidate hotel The deduction amount of money of picture, the price in the candidate hotel and the candidate hotel, after the pop-up is clicked, link to the candidate hotel Details page.
- A kind of 14. hotel information exhibiting device, it is characterised in that including:First candidate hotel gathers generation module, during details page for exiting one first hotel browsed as user, at least The first of the first hotel of historical data screening generation of location information and user's reserving hotel based on first hotel Candidate hotel gathers, and the first candidate hotel set includes multiple candidate hotels but do not include first hotel;Second candidate hotel gathers generation module, and the real-time behavioral data that the first hotel is browsed according to user generates a price preference Section and/or reservation date, in gathering depending at least on the price preference section and reservation date in the first candidate hotel Screening price is located in the price preference section and in the candidate hotel and one second candidate of generation that are had a vacant room in the target date Gather in hotel;Deduct amount of money acquisition module, for obtaining the deduction amount of money X in each candidate hotel in the second candidate hotel set, X is the constant more than 0;Order module, the candidate hotel during the value at least pressing X/Y is gathered the second candidate hotel sorts, wherein Y tables Show the real-time subscription price in the candidate hotel, Y is the constant more than 0;Pushing module, for pushing the deduction amount of money in the maximum candidate hotels of X/Y, the candidate hotel and the candidate hotel to user It is shown in a push area, the details page in the candidate hotel is jumped to if user clicks on the push area, it is described The details page in first hotel is then exited in the region that user is clicked on outside the push area.
- 15. a kind of electronic equipment, it is characterised in that the electronic equipment includes:Processor;Storage medium, computer program is stored thereon with, such as right is performed when the computer program is run by the processor It is required that the step described in 1 to 13 any one.
- 16. a kind of storage medium, it is characterised in that computer program, the computer program are stored with the storage medium The step as described in any one of claim 1 to 13 is performed when being run by processor.
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CN108319585A (en) * | 2018-01-29 | 2018-07-24 | 北京三快在线科技有限公司 | Data processing method and device, electronic equipment, computer-readable medium |
CN108921398A (en) * | 2018-06-14 | 2018-11-30 | 口口相传(北京)网络技术有限公司 | Shop quality evaluating method and device |
CN110033324A (en) * | 2019-04-11 | 2019-07-19 | 上海拉扎斯信息科技有限公司 | Data processing method, device, electronic equipment and computer readable storage medium |
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CN110599052B (en) * | 2019-09-19 | 2023-07-21 | 携程计算机技术(上海)有限公司 | OTA hotel evaluation method, system, electronic equipment and medium |
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