CN107343030B

CN107343030B - Information pushing method, device and system

Info

Publication number: CN107343030B
Application number: CN201710465781.5A
Authority: CN
Inventors: 骆艳飞; 刘鸣; 刘健全
Original assignee: Beijing Xiaomi Mobile Software Co Ltd
Current assignee: Beijing Xiaomi Mobile Software Co Ltd
Priority date: 2017-06-19
Filing date: 2017-06-19
Publication date: 2020-12-25
Anticipated expiration: 2037-06-19
Also published as: CN107343030A

Abstract

The embodiment of the disclosure relates to an information pushing method, device and system, and belongs to the technical field of social application. The method comprises the following steps: receiving an information push instruction sent by a first terminal, wherein the information push instruction comprises target promotion information, a terminal identifier of a second terminal and resource allocation information; pushing target popularization information to each second terminal; receiving an operation completion signal sent by a target second terminal, wherein the target second terminal is a second terminal for executing a predetermined operation on the target popularization information; and allocating resources for the target second terminal according to the resource allocation information. The method and the device for the group approval of the friend users avoid the problem that in the related technology, the probability that the friend users perform approval only according to the group sending message is low, and the efficiency of the group approval is influenced, and achieve the effects of promoting the friend users to actively perform approval and improving the efficiency of the group approval by utilizing a resource allocation mechanism.

Description

Information pushing method, device and system

Technical Field

The present disclosure relates to the field of social application technologies, and in particular, to an information push method, apparatus, and system.

Background

With the continuous popularization of social applications, the information propagation speed in the social applications is faster and faster, so that a large number of merchants are promoted to be promoted by means of the social applications.

In order to improve the promotion efficiency, more and more merchants have promoted the reward activity of praise. When the user participates in the reward collection activity, a piece of promotion information related to the merchant is issued in the social application, and the user who has a friend relationship with the user in the social application is reminded to perform the reward operation on the promotion information in a mass message sending mode. When the number of times of the praise operation received by the promotion information reaches a threshold value, the merchant rewards the user.

Disclosure of Invention

The embodiment of the disclosure provides an information pushing method, an information pushing device and an information pushing system, and the technical scheme is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information pushing method, including:

acquiring target popularization information;

acquiring a terminal identifier of a second terminal, wherein the second terminal is a terminal for receiving the target popularization information;

acquiring resource allocation information, wherein the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode;

and sending an information push instruction to a server according to the target promotion information, the terminal identification and the resource allocation information, wherein the server is used for pushing the target promotion information to each second terminal according to the information push instruction and allocating resources to the target second terminal according to the resource allocation information, and the target second terminal is a second terminal for executing preset operation on the target promotion information.

Optionally, the number of the target second terminals is preset, and the resource allocation manner includes:

averagely distributing the resources to be distributed to the target second terminal;

or the like, or, alternatively,

allocating resources to be allocated to the target second terminal according to the time sequence of the target second terminal executing the predetermined operation, wherein the quantity of the resources allocated to the target second terminal is in positive correlation with the time sequence;

or the like, or, alternatively,

and randomly distributing the resources to be distributed to the target second terminal.

Optionally, the obtaining the terminal identifier of the second terminal includes:

displaying a terminal list, wherein the terminals displayed in the terminal list are sorted according to intimacy, and the intimacy is obtained by calculation according to information interaction frequency between the terminals;

receiving a selection signal for a terminal in a terminal list;

and determining the second terminal according to the selection signal, and acquiring the terminal identifier of the second terminal.

According to a second aspect of the embodiments of the present disclosure, there is provided an information pushing method, including:

receiving an information push instruction sent by a first terminal, wherein the information push instruction comprises target promotion information, a terminal identifier of a second terminal and resource allocation information, the second terminal is a terminal for receiving the target promotion information, and the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode;

pushing target popularization information to each second terminal;

receiving an operation completion signal sent by a target second terminal, wherein the target second terminal is a second terminal for executing a predetermined operation on the target popularization information;

and allocating resources for the target second terminal according to the resource allocation information.

Optionally, the number of the target second terminals is preset, and allocating resources to the target second terminals according to the resource allocation information includes:

or the like, or, alternatively,

allocating resources to be allocated to the target second terminal according to the time sequence of the target second terminal executing the predetermined operation, wherein the quantity of the resources allocated to the target second terminal is in positive correlation with the sequence;

or the like, or, alternatively,

Optionally, the number of the target second terminals is preset, and after receiving the operation completion signal sent by the target second terminal, the method further includes:

detecting whether the number of target second terminals of the allocated resources reaches a preset threshold value;

if the number of the target second terminals with the allocated resources reaches a preset threshold value, sending reminding information to the target second terminals, wherein the reminding information is used for indicating the end of resource allocation;

and if the number of the target second terminals with the allocated resources does not reach the preset threshold value, executing the step of allocating the resources for the target second terminals according to the resource allocation information.

Optionally, pushing the target promotion information to each second terminal includes:

acquiring the intimacy degree of the first terminal and each second terminal, wherein the intimacy degree is obtained by calculation according to the information interaction frequency between the terminals;

determining an information push priority according to the intimacy, wherein the intimacy and the information push priority are in positive correlation;

and pushing the target popularization information to each second terminal according to the information pushing priority.

Optionally, allocating resources to the target second terminal according to the resource allocation information includes:

providing a resource acquisition entry for a target second terminal;

and when receiving an operation signal to the resource acquisition inlet, transferring the resource to an account corresponding to the target second terminal.

According to a third aspect of the embodiments of the present disclosure, there is provided an information pushing method, including:

receiving and displaying target promotion information pushed by a server, wherein the target promotion information is sent by the server according to an information pushing instruction sent by a first terminal, the information pushing instruction comprises the target promotion information, a terminal identifier of a second terminal and resource allocation information, and the resource allocation information comprises the resource quantity and the resource allocation mode of resources to be allocated;

and when detecting that the preset operation is executed on the target popularization information, sending an operation completion signal to the server, wherein the server is used for distributing resources to the second terminal according to the resource distribution information after receiving the operation completion signal.

Optionally, the method further includes:

and receiving and displaying reminding information sent by the server, wherein the reminding information is sent when the server detects that the number of the second terminals of the allocated resources reaches a preset threshold value and is used for indicating the end of resource allocation.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

the first acquisition module is configured to acquire target popularization information;

the second acquisition module is configured to acquire a terminal identifier of a second terminal, wherein the second terminal is a terminal for receiving the target popularization information;

the third acquisition module is configured to acquire resource allocation information, wherein the resource allocation information comprises the resource quantity of the resources to be allocated and a resource allocation mode;

the first sending module is configured to send an information pushing instruction to the server according to the target popularization information, the terminal identification and the resource allocation information, the server is used for pushing the target popularization information to each second terminal according to the information pushing instruction and allocating resources to the target second terminals according to the resource allocation information, and the target second terminals are second terminals which execute preset operations on the target popularization information.

or the like, or, alternatively,

Optionally, the second obtaining module includes:

the display submodule is configured to display a terminal list, terminals displayed in the terminal list are sorted according to intimacy, and intimacy is obtained through calculation according to information interaction frequency between the terminals;

a receiving submodule configured to receive a selection signal for a terminal in the terminal list; and the identification acquisition submodule is configured to determine the second terminal according to the selection signal and acquire the terminal identification of the second terminal.

According to a fifth aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

the first receiving module is configured to receive an information pushing instruction sent by a first terminal, wherein the information pushing instruction comprises target promotion information, a terminal identifier of a second terminal and resource allocation information, the second terminal is a terminal for receiving the target promotion information, and the resource allocation information comprises the resource quantity and the resource allocation mode of resources to be allocated;

the pushing module is configured to push the target promotion information to each second terminal;

a second receiving module configured to receive an operation completion signal transmitted by a target second terminal, the target second terminal being a second terminal that performs a predetermined operation on the target popularization information;

and the allocation module is configured to allocate the resource for the target second terminal by the resource allocation information.

Optionally, the number of the target second terminals is preset, and the module for allocating includes:

the first allocation submodule is configured to averagely allocate the resources to be allocated to the target second terminal;

or the like, or, alternatively,

the second allocation submodule is configured to allocate the resources to be allocated to the target second terminal according to the time sequence of the target second terminal executing the predetermined operation, and the quantity of the resources allocated to the target second terminal is in positive correlation with the sequence;

or the like, or, alternatively,

and the third allocating sub-module is configured to randomly allocate the resource to be allocated to the target second terminal.

Optionally, the number of the target second terminals is preset, and the apparatus further includes:

a detection module configured to detect whether the number of target second terminals to which resources have been allocated reaches a preset threshold;

the second sending module is configured to send reminding information to the target second terminal when the number of the target second terminals which have been allocated with the resources reaches a preset threshold value, wherein the reminding information is used for indicating the end of resource allocation;

and the allocation module is also configured to allocate the resources for the target second terminals according to the resource allocation information when the number of the target second terminals to which the resources are allocated does not reach the preset threshold value.

Optionally, the pushing module includes:

the intimacy acquiring submodule is configured to acquire intimacy of the first terminal and each second terminal, and the intimacy is obtained through calculation according to information interaction frequency between the terminals;

the determining submodule is configured to determine an information pushing priority according to the intimacy degree, and the intimacy degree and the information pushing priority are in a positive correlation relation;

and the pushing submodule is configured to push the target promotion information to each second terminal according to the information pushing priority.

Optionally, the allocation module includes:

the providing submodule is configured to provide a resource obtaining entrance for the target second terminal; and the resource transferring sub-module is configured to transfer the resource to an account corresponding to the target second terminal when receiving the operation signal of the resource acquisition entrance.

According to a sixth aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

the third receiving module is configured to receive and display target popularization information pushed by the server, the target popularization information is sent by the server according to an information pushing instruction sent by the first terminal, the information pushing instruction comprises the target popularization information, a terminal identifier of the second terminal and resource allocation information, and the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode;

and the third sending module is configured to send an operation completion signal to the server when detecting that the predetermined operation is performed on the target popularization information, and the server is used for distributing the resources to the second terminal according to the resource distribution information after receiving the operation completion signal.

Optionally, the apparatus further includes:

and the fourth receiving module is configured to receive and display the reminding information sent by the server, wherein the reminding information is sent when the server detects that the number of the second terminals of the allocated resources reaches a preset threshold value and is used for indicating the end of resource allocation.

According to a seventh aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

acquiring target popularization information;

According to an eighth aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

pushing target popularization information to each second terminal;

According to a ninth aspect of the embodiments of the present disclosure, there is provided an information pushing apparatus, including:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

According to a tenth aspect of the embodiments of the present disclosure, there is provided an information push system including:

the system comprises a first terminal, a server and a second terminal;

the first terminal comprises the information pushing device according to the fourth aspect;

the server comprises the information pushing device according to the fifth aspect;

the second terminal comprises the information pushing device according to the sixth aspect.

According to an eleventh aspect of embodiments of the present disclosure, there is provided an information push system including:

the system comprises a first terminal, a server and a second terminal;

the first terminal comprises the information pushing device according to the seventh aspect;

the server comprises the information pushing device according to the eighth aspect;

the second terminal comprises the information pushing device according to the ninth aspect.

The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:

after the first terminal sends an information push instruction containing the logo popularization information, the terminal identification and the resource distribution information to the server, the server pushes the target popularization information to each second terminal according to the information push instruction and distributes resources for the second terminals which execute the preset operation on the target popularization information according to the resource distribution information, so that the problem that in the related technology, the probability that friend users only perform approval according to group sending information is low and the efficiency of the approval collection is influenced is solved, and the effects of promoting the friend users to actively perform approval by utilizing a resource distribution mechanism and improving the efficiency of the approval collection are achieved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.

Fig. 1 is a system architecture diagram of an information push system provided by an embodiment of the present disclosure;

fig. 2 is a flowchart illustrating a method of an information push method according to an exemplary embodiment of the present disclosure;

FIG. 3 is a schematic diagram of an interface for implementing the information push method;

fig. 4 is a flowchart of a terminal identifier acquisition process involved in the information push method shown in fig. 2;

FIG. 5 is a schematic diagram of an interface for implementing the information push method;

fig. 6 is a flowchart illustrating a method of an information push method according to another exemplary embodiment of the present disclosure;

FIG. 7 is a schematic view of an interface for displaying a reminder message at the second terminal;

fig. 8 is a flowchart of a target promotion information push process involved in the information push method shown in fig. 2;

fig. 9 is a block diagram illustrating an information pushing apparatus according to another exemplary embodiment of the present disclosure;

fig. 10 is a block diagram illustrating an information pushing apparatus according to another exemplary embodiment of the present disclosure;

fig. 11 is a block diagram illustrating an information pushing apparatus according to another exemplary embodiment of the present disclosure;

FIG. 12 is a block diagram illustrating an information push device in accordance with an exemplary embodiment;

fig. 13 is a block diagram illustrating an information pushing apparatus according to an example embodiment.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

"module" as referred to herein refers to a program or instructions stored in memory that is capable of performing certain functions; reference herein to "a plurality" means two or more. "and/or" describes the association relationship of the associated objects, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship.

Fig. 1 is a system architecture diagram of an information push system provided in an embodiment of the present disclosure, where the system includes a first terminal 110, a server 120, and a second terminal 130.

The first terminal 110 and the second terminal 130 are electronic devices having a network access function, such as a smart phone, a tablet computer, a personal portable computer, and the like. In the embodiment of the present disclosure, social application clients are installed and run in the first terminal 110 and the second terminal 130. The first terminal 110 and the second terminal 130 log in the social application client by using the pre-registered user account, so as to communicate through the social application client; besides the communication function, the social application client also has a resource transfer function, namely resources can be transferred among different user accounts. Wherein the resource is a red packet, a coupon, a point, virtual currency or a virtual prop, etc. The embodiments of the present disclosure do not limit the resource types.

The first terminal 110 and the second terminal 130 are connected to the server 120 through a wired or wireless network.

The server 130 is a server, a server cluster composed of a plurality of servers, or a cloud computing center. In the embodiment of the present disclosure, the server 120 is a background server of the social application clients installed in the first terminal 110 and the second terminal 130.

In the embodiment of the present disclosure, the server 120 is constructed with a social sharing platform. In the process that a user uses the social application client, the information can be published on the social sharing platform through the social application client, and other users who have a predetermined social relationship with the user can view the information through the social application client, and perform operations such as comment, approval and sharing on the information.

Optionally, the wireless or wired networks described above use standard communication techniques and/or protocols. The Network is typically the Internet, but may be any Network including, but not limited to, a Local Area Network (LAN), a Metropolitan Area Network (MAN), a Wide Area Network (WAN), a mobile, wireline or wireless Network, a private Network, or any combination of virtual private networks. In some embodiments, data exchanged over a network is represented using techniques and/or formats including Hypertext Mark-up Language (HTML), Extensible Markup Language (XML), and the like. All or some of the links may also be encrypted using conventional encryption techniques such as Secure Socket Layer (SSL), Transport Layer Security (TLS), Virtual Private Network (VPN), Internet Protocol Security (IPsec). In other embodiments, custom and/or dedicated data communication techniques may also be used in place of, or in addition to, the data communication techniques described above.

Fig. 2 is a flowchart illustrating a method of pushing information according to an exemplary embodiment of the present disclosure. The present embodiment will be described by taking an example in which the information push method is used in the information push system shown in fig. 1. The method may include the following steps.

In step 201, the first terminal acquires target promotion information.

The target promotion information comprises at least one of characters, pictures, voice or videos. Optionally, the target promotion information is social information published on a social platform by a user using a social application client.

In a possible implementation scenario, when a user wants to approve a piece of published social information (i.e., collect approval operations of other users on the information), that is, the social information is determined as target promotion information, and accordingly, the first terminal obtains the target promotion information. In other possible embodiments, the first terminal obtains an information identifier of the target promotion information instead of directly obtaining the content data of the target promotion information, wherein the information identifier is distributed when the social application platform stores the social information.

Since the user may publish a plurality of pieces of social information on the social platform, in order to accurately locate the target promotion information, in one possible implementation, a target promotion information selection interface (which is triggered and displayed by a designated function key in the social application client) is displayed in the first terminal, and the interface includes at least one piece of social information published on the social platform. When a selection signal of certain social information is received, the first terminal determines the selected social information as the target promotion information.

Illustratively, as shown in fig. 3, an approval interface 31 displayed by the first terminal includes at least one piece of historical social information 32, and according to the received selection signal, the historical social information to be selected by the first terminal is determined as information that needs approval (i.e., target promotion information).

In other possible embodiments, when a selection signal for certain social information on the social platform is detected, the first terminal displays an operation menu on the peripheral side of the social information, and the operation menu includes a menu option for determining the social information as the target promotion information. The embodiment of the present disclosure does not limit the specific manner of obtaining the target popularization information.

In step 202, the first terminal obtains a terminal identifier of a second terminal, where the second terminal is a terminal that receives the target popularization information.

After the target popularization information is determined, the first terminal further determines a receiving terminal (namely a second terminal) for receiving the target popularization information, and obtains a terminal identifier of each receiving terminal, wherein the second terminal and the first terminal have a predetermined social relationship, and the predetermined social relationship comprises at least one of mutual friends, mutual attention, unilateral attention or the like in the same group. Optionally, the terminal identifier is a user account used when logging in the social application client.

Optionally, the terminal identifier is an identifier of at least one terminal selected by the user, or the terminal identifier is an identifier of each terminal in a group selected by the user.

In an actual use scenario, after receiving the target popularization information, the probability that the user operates the target popularization (such as praise, comment, and the like) is related to the intimacy between the users, and the higher the intimacy between the users is, the higher the probability that the user operates the target popularization is. In order to prompt the user to push the target promotion information to the user (the second terminal) with higher affinity, in one possible implementation, as shown in fig. 4, this step includes the following steps.

In step 202A, the first terminal displays a terminal list, terminals displayed in the terminal list are sorted according to intimacy degree, and the intimacy degree is calculated according to information interaction frequency between the terminals.

The affinity is calculated by a social application client running in the first terminal, or is issued by a server.

In one possible implementation mode, the social application client counts the information interaction times with other social application clients (corresponding to different users) in the operation process, and calculates the information interaction frequency based on the information interaction times, so that the affinity is calculated according to the information interaction frequency.

In another possible implementation manner, the social application client may further calculate the affinity according to parameters such as the information interaction duration, the information interaction type, and the social relationship establishment duration, and the specific manner of calculating the affinity is not limited in the embodiments of the present disclosure.

Schematically, as shown in fig. 3, a terminal list 33 is displayed in the first terminal, and the terminals in the terminal list 33 are displayed in descending order of intimacy.

In step 202B, the first terminal receives a selection signal for a terminal in the terminal list.

Illustratively, as shown in fig. 3, each terminal in the terminal list 33 corresponds to a respective selection signal receiving control 34, and the first terminal receives a selection signal for the terminal through the selection signal receiving control 34.

In step 202C, the first terminal determines the second terminal according to the selection signal, and obtains a terminal identifier of the second terminal.

And the first terminal determines the second terminal selected by the user according to the selection signal and acquires the terminal identification of each selected second terminal. Optionally, when receiving the selection signal for the group, the first terminal obtains the terminal identifier of each second terminal in the group.

Illustratively, as shown in fig. 3, the first terminal obtains the terminal identifications of zhang san, li xi, wang wu, zhao liu, zhu ba, 50 terminals in the player communication group and 20 terminals in the technical communication group according to the selection signal.

In step 203, the first terminal obtains resource allocation information, where the resource allocation information includes the resource number of the resource to be allocated and a resource allocation manner.

Optionally, the resource to be allocated is a red packet, a coupon, a credit, virtual currency or virtual props, and the like; the resource allocation mode comprises average allocation, random allocation or allocation according to a time priority principle.

Optionally, the resource allocation information further includes an allocation quantity, where the allocation quantity is used to indicate that resources to be allocated are allocated to a specified number of second terminals.

Illustratively, as shown in fig. 3, the resource allocation information acquired by the first terminal includes: the resource quantity is 10 yuan (the resource to be allocated is a red packet), the allocation quantity is 10 parts, and the resource allocation mode is halved.

In step 204, the first terminal sends an information push instruction to the server according to the target promotion information, the terminal identifier and the resource allocation information.

After the target promotion information, the terminal identification and the resource allocation information are obtained through the steps 201 to 203, the first terminal sends an information push instruction to the server, wherein the information push instruction comprises the information.

In step 205, the server receives an information push instruction sent by the first terminal.

And after receiving the information pushing instruction, the server stores the information contained in the information pushing instruction into the database.

In step 206, the server pushes the target promotion information to each second terminal.

And the server pushes the target promotion information to each second terminal according to the terminal identification contained in the information pushing instruction.

Optionally, the server sends an operation prompt message to the second terminal while pushing the target popularization information to the second terminal, where the operation prompt message is used to prompt the user to perform a predetermined operation on the target popularization information, and then the operation prompt message may be allocated to a corresponding resource.

Optionally, in order to improve the efficiency of the second terminal in operating the target popularization information, the server further sends a control display instruction to the second terminal, so that the second terminal can associate and display the operation control according to the control display instruction, a user can conveniently and directly perform predetermined operation on the target popularization information through the display operation control, and the user is prevented from going to the social platform to operate the target popularization information.

In step 207, the second terminal receives and displays the target promotion information pushed by the server.

Optionally, as in step 206, when receiving the operation prompt message sent by the server, the second terminal displays the operation prompt message; and when the received target promotion information contains the operation control, the second terminal performs associated display on the target promotion information and the operation control.

Illustratively, as shown in fig. 5, the second terminal displays target promotion information 52 and operation reminding information 53 in a chat interface 51; and at the same time of displaying the target promotion information, the second terminal is associated with and displays the praise control 54, so that the user can directly perform praise operation in the chat interface 51.

In step 208, when it is detected that a predetermined operation is performed on the target popularization information, the second terminal transmits an operation completion signal to the server.

Optionally, the operation completion signal sent by the second terminal includes an information identifier of the target popularization information, a terminal identifier of the second terminal, and an operation time, and is used to indicate that the current terminal performs a predetermined operation on the target popularization information at the operation time.

Illustratively, as shown in fig. 5, when the click operation to the thumbs-up control 54 is detected, the second terminal sends an operation completion signal to the server.

In step 209, the server receives the operation completion signal transmitted by the second terminal.

Correspondingly, the server receives the operation completion signal and determines the second terminal as a target second terminal.

Optionally, in order to avoid that the same terminal repeatedly executes multiple operations, after receiving an operation completion signal sent by the second terminal, the server sets an operated identifier for the second terminal, and after subsequently receiving the operation completion signal sent by the second terminal, the server does not allocate resources to the second terminal any more.

In step 210, the server allocates resources to the second terminal according to the resource allocation information.

And after receiving the operation completion signal, the server allocates resources to the second terminal according to the quantity of the resources indicated by the resource allocation information and the resource allocation mode.

Optionally, after receiving the operation completion signal, the server provides a resource acquisition entry to the (target) second terminal, and when receiving an operation signal of the second terminal to the resource acquisition entry, transfers the resource to the account corresponding to the target second terminal.

Illustratively, as shown in fig. 5, the second terminal receives and displays a red packet getting entry 55 provided by the server, and when the user clicks the red packet getting entry 55, the server receives a corresponding operation signal and transfers the resource in the red packet to the account corresponding to the second terminal.

In one possible embodiment, the server allocates the resource to the second terminal in three ways.

Firstly, the server averagely distributes the resources to be distributed to the target second terminal.

And the server averagely distributes the resources to be distributed to each target second terminal according to the resource quantity of the resources to be distributed and the distribution quantity of the resources.

For example, when the resource quantity of the resource to be allocated is 10 yuan and the allocation quantity is 10 shares, the server allocates 1 yuan to each target second terminal.

And secondly, the server allocates the resources to be allocated to the target second terminal according to the time sequence of the preset operation executed by the target second terminal, and the quantity of the resources allocated to the target second terminal is in positive correlation with the sequence.

In order to improve the enthusiasm of a user for operating the target popularization information, in a possible implementation manner, a server generates n sub-resource packets in advance according to the resource number m of resources to be allocated and the allocation number n of the resources, wherein the total amount of the resources in the n sub-resource packets is m, the resource number in the ith sub-resource packet is greater than or equal to the resource number of the (i + 1) th sub-resource packet, and i is greater than or equal to 1 and is less than or equal to n-1. And when the operation completion signal is subsequently received, the server allocates resources in the ith sub-resource packet for the ith target second terminal which sends the operation completion signal.

For example, when the number of resources to be allocated is 55 and the allocation number is 10, the resources allocated by the server to the 1 st to 10 th target second terminals are 10, 9, 8, 7, 6, 5, 4, 3, 2 and 1, respectively.

And thirdly, the server randomly allocates the resources to be allocated to the target second terminal.

And the server randomly allocates the resources to be allocated to each target second terminal according to the resource quantity of the resources to be allocated and the allocation quantity of the resources.

It should be noted that, the embodiments of the present disclosure are only schematically illustrated by taking the above three possible resource allocation manners as examples, but are not limited thereto.

In summary, in this embodiment, after the first terminal sends the information push instruction including the bid promoting information, the terminal identifier, and the resource allocation information to the server, the server pushes the target promoting information to each second terminal according to the information push instruction, and allocates resources to the second terminals that perform the predetermined operation on the target promoting information according to the resource allocation information, so as to avoid a problem that in the related art, the probability that the friend user performs the approval only according to the group sending message is low, which affects the efficiency of the approval collection, and achieve an effect of promoting the friend user to actively perform the approval by using the resource allocation mechanism, and improving the efficiency of the approval collection.

In the actual implementation process, the resource to be allocated is assigned to a predetermined number of target second terminals, and when the resource to be allocated is allocated completely, the second terminals performing the predetermined operation on the target popularization information subsequently cannot allocate the resource. On the basis of fig. 3, as shown in fig. 6, the step 209 further includes the following steps.

In step 211, the server detects whether the number of target second terminals of the allocated resources reaches a preset threshold.

In the initial stage, the server sets the number of the target second terminals to which the resources are allocated to be 0, and performs an operation of adding one to the number after allocating the resources to the target second terminals each time.

After receiving the operation completion signal each time, the server detects whether the number reaches a preset threshold (i.e., the number of distributed copies), and if the number reaches the preset threshold, the following steps 212 and 213 are performed; if the number does not reach the predetermined threshold, the following step 214 is performed.

For example, when the user sets that the top 10 users in favor of the distribution of the red packets, the server detects whether the number reaches 10.

In step 212, if the number of the target second terminals to which the resources have been allocated reaches the preset threshold, the server sends a reminding message to the target second terminals, where the reminding message is used to indicate that the resource allocation is finished.

When the number of the target second terminals of the allocated resources reaches a preset threshold value, which indicates that the resources to be allocated are allocated completely, the server sends a reminding message to the target second terminals to inform the user that the resources are allocated completely.

In step 213, the second terminal receives and displays the reminding information sent by the server.

Correspondingly, the second terminal displays the received reminding information.

Illustratively, as shown in fig. 7, the second terminal displays the received reminder message 56 in the form of a dialog box.

In step 214, if the number of the target second terminals to which the resource has been allocated does not reach the preset threshold, the server allocates the resource to the target second terminals according to the resource allocation information.

The implementation of this step is similar to the step 210, and this embodiment is not described herein again.

For the pushing manner of the target promotion information, in a possible implementation manner, the server may push in order according to the intimacy between the terminals (users), as shown in fig. 8, where the step 206 includes the following steps.

In step 206A, the server obtains the intimacy degree between the first terminal and each second terminal, and the intimacy degree is calculated according to the information interaction frequency between the terminals.

Optionally, the intimacy degree is sent together when the first terminal sends the information push instruction, or the server reads the intimacy degree from the intimacy degree database at this time. Illustratively, the intimacy between the first terminal and each second terminal obtained by the server is shown in table one.

Watch 1

Terminal identification	Intimacy degree
		Zhang three	100
Li four	90
		Wangwu tea	85
Zhao liu xi	45

In step 206B, the server determines an information push priority according to the intimacy degree, and the intimacy degree and the information push priority are in a positive correlation.

According to the obtained intimacy, the server further determines the pushing priority corresponding to each second terminal, wherein the higher the intimacy is, the higher the pushing priority is, and the target promotion information is preferentially pushed to the second terminal with high intimacy.

In connection with table one, the server determines that the push priority sequence (push priority from high to low) is: zhang three, Li four, Wang five and Zhao six.

In step 206C, the server pushes the target promotion information to each second terminal according to the information pushing priority.

In the related art, the server preferentially pushes the target promotion information to the second terminal with the higher push priority according to the determined push priority, so that the second terminal with the higher push priority can preferentially execute the predetermined operation on the target promotion information.

In a possible implementation manner, the server pushes the target promotion information in a descending order according to the pushing priority at preset pushing time intervals. For example, when the push time interval is 10s, the server pushes information to a second terminal every 10 s.

It should be noted that, in the information pushing process, the server detects in real time whether the number of the second terminals that have allocated resources reaches the threshold, and stops information pushing when the number reaches the threshold.

In this embodiment, the server preferentially pushes the target promotion information to the terminal with a high affinity according to the affinity between the terminals, so that the probability that the terminal acquires the resource is improved.

The following are embodiments of the disclosed apparatus that may be used to perform embodiments of the disclosed methods. For details not disclosed in the embodiments of the apparatus of the present disclosure, refer to the embodiments of the method of the present disclosure.

Fig. 9 is a block diagram illustrating an information pushing apparatus according to an exemplary embodiment of the present disclosure. The information pushing apparatus may be implemented by hardware or a combination of hardware and software, and become all or a part of the first terminal 110. The device includes:

a first obtaining module 910 configured to obtain target promotion information;

a second obtaining module 920, configured to obtain a terminal identifier of a second terminal, where the second terminal is a terminal that receives the target popularization information;

a third obtaining module 930 configured to obtain resource allocation information, where the resource allocation information includes a resource number of a resource to be allocated and a resource allocation manner;

a first sending module 940, configured to send an information pushing instruction to a server according to the target promotion information, the terminal identifier, and the resource allocation information, where the server is configured to push the target promotion information to each second terminal according to the information pushing instruction, and allocate resources to the target second terminal according to the resource allocation information, and the target second terminal is a second terminal that performs a predetermined operation on the target promotion information.

or the like, or, alternatively,

according to the time sequence of the target second terminal executing the predetermined operation, allocating the resources to be allocated to the target second terminal, wherein the quantity of the resources allocated to the target second terminal is in positive correlation with the time sequence;

or the like, or, alternatively,

Optionally, the second obtaining module 920 includes:

the display submodule is configured to display a terminal list, terminals displayed in the terminal list are sorted according to intimacy, and the intimacy is obtained through calculation according to information interaction frequency between the terminals;

a receiving submodule configured to receive a selection signal for a terminal in the terminal list;

and the identification acquisition submodule is configured to determine the second terminal according to the selection signal and acquire the terminal identification of the second terminal.

Fig. 10 is a block diagram illustrating an information push apparatus according to another exemplary embodiment of the present disclosure. The information pushing apparatus can be implemented by hardware or a combination of hardware and software to become all or a part of the server 120. The device includes:

a first receiving module 1010, configured to receive an information push instruction sent by a first terminal, where the information push instruction includes target promotion information, a terminal identifier of a second terminal, and resource allocation information, the second terminal is a terminal that receives the target promotion information, and the resource allocation information includes a resource amount of a resource to be allocated and a resource allocation manner;

a pushing module 1020 configured to push the target promotion information to the respective second terminals;

a second receiving module 1030 configured to receive an operation completion signal transmitted by a target second terminal, the target second terminal being a second terminal that performs a predetermined operation on the target popularization information;

an allocating module 1040 configured to allocate resources for the target second terminal by the resource allocation information.

Optionally, the number of the target second terminals is preset, and the allocating module 1040 includes:

a first allocating submodule configured to averagely allocate the resource to be allocated to the target second terminal;

or the like, or, alternatively,

the second allocation submodule is configured to allocate the resources to be allocated to the target second terminal according to the time sequence of the target second terminal executing the predetermined operation, and the number of the resources allocated to the target second terminal is in positive correlation with the sequence;

or the like, or, alternatively,

a third allocating sub-module configured to randomly allocate the resource to be allocated to the target second terminal.

a second sending module, configured to send a reminding message to the target second terminal when the number of the target second terminals to which the resources have been allocated reaches the preset threshold, where the reminding message is used to indicate that the resource allocation is finished;

the allocation module is further configured to allocate resources to the target second terminal according to the resource allocation information when the number of the target second terminals to which the resources have been allocated does not reach the preset threshold.

Optionally, the pushing module 1020 includes:

the determining submodule is configured to determine an information pushing priority according to the intimacy degree, and the intimacy degree and the information pushing priority are in positive correlation;

Optionally, the allocating module 1040 includes:

a providing submodule configured to provide a resource acquisition entry to the target second terminal;

and the resource transferring sub-module is configured to transfer the resource to the account corresponding to the target second terminal when receiving the operation signal of the resource acquisition inlet.

Fig. 11 is a block diagram illustrating an information push apparatus according to another exemplary embodiment of the present disclosure. The information pushing device can be implemented by hardware or a combination of hardware and software to become all or a part of the second terminal 130. The device includes:

a third receiving module 1110, configured to receive and display target popularization information pushed by a server, where the target popularization information is sent by the server according to an information push instruction sent by a first terminal, the information push instruction includes the target popularization information, a terminal identifier of a second terminal, and resource allocation information, and the resource allocation information includes a resource quantity of a resource to be allocated and a resource allocation manner;

a third sending module 1120, configured to send an operation completion signal to the server when detecting that a predetermined operation is performed on the target popularization information, where the server is configured to allocate resources to the second terminal according to the resource allocation information after receiving the operation completion signal.

Optionally, the apparatus further includes:

and the fourth receiving module is configured to receive and display reminding information sent by the server, wherein the reminding information is sent when the server detects that the number of the second terminals of the allocated resources reaches a preset threshold value and is used for indicating the end of resource allocation.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 12 is a block diagram illustrating an information pushing apparatus according to an example embodiment. The information pushing apparatus 1200 may be implemented as the server 120 shown in fig. 1.

Referring to fig. 12, information pushing device 1200 includes a processing component 1222 that further includes one or more processors and memory resources, represented by memory 1232, for storing instructions, such as application programs, that are executable by processing component 1222. The application programs stored in memory 1232 may include one or more modules that each correspond to a set of instructions. Further, the processing component 1222 is configured to execute instructions to perform the above-described server-side information push method.

The information push apparatus 1200 may further include a power supply module 1226 configured to perform power management of the information push apparatus 1200, a wired or wireless network interface 1250 configured to connect the information push apparatus 1200 to a network, and an input/output (I/O) interface 1258. The information push device 1200 may operate based on an operating system stored in the memory 1232, such as Windows Server, Mac OSXTM, UnixTM, LinuxTM, FreeBSDTM, or the like.

Fig. 13 is a block diagram illustrating an information pushing apparatus 1300 according to an example embodiment. For example, the apparatus 1300 may be the first terminal 110 or the second terminal 130 in fig. 1, and so on.

Referring to fig. 13, the apparatus 1300 may include one or more of the following components: a processing component 1302, a memory 1304, a power component 1306, a multimedia component 1308, an audio component 1310, an input/output (I/O) interface 1312, a sensor component 1314, and a communication component 1316.

The processing component 1302 generally controls overall operation of the device 1300, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component 1302 may include one or more processors 1320 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 1302 can include one or more modules that facilitate interaction between the processing component 1302 and other components. For example, the processing component 1302 may include a multimedia module to facilitate interaction between the multimedia component 1308 and the processing component 1302.

The memory 1304 is configured to store various types of data to support operations at the apparatus 1300. Examples of such data include instructions for any application or method operating on device 1300, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1304 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Power supply component 1306 provides power to the various components of device 1300. Power components 1306 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device 1300.

The multimedia component 1308 includes a screen between the device 1300 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In this embodiment, the multimedia component 1308 includes a front camera and a rear camera, wherein the front camera and the rear camera may be a fixed optical lens system or have a focal length and an optical zoom capability.

The audio component 1310 is configured to output and/or input audio signals. For example, the audio component 1310 includes a Microphone (MIC) configured to receive external audio signals when the apparatus 1300 is in an operating mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 1304 or transmitted via the communication component 1316. In some embodiments, the audio component 1310 also includes a speaker for outputting audio signals.

The I/O interface 1312 provides an interface between the processing component 1302 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 1314 includes one or more sensors for providing various aspects of state assessment for the device 1300. For example, the sensor assembly 1314 may detect the open/closed state of the device 1300, the relative positioning of components, such as a display and keypad of the device 1300, the sensor assembly 1314 may also detect a change in the position of the device 1300 or a component of the device 1300, the presence or absence of user contact with the device 1300, orientation or acceleration/deceleration of the device 1300, and a change in the temperature of the device 1300. The sensor assembly 1314 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly 1314 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1314 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 1316 is configured to facilitate communications between the apparatus 1300 and other devices in a wired or wireless manner. The apparatus 1300 may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 1316 receives broadcast signals or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1316 also includes a Near Field Communications (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 1300 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 1304 comprising instructions, executable by the processor 1320 of the apparatus 1300 to perform the method described above is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

A non-transitory computer-readable storage medium, wherein instructions of the storage medium, when executed by a processor of an apparatus 1300, enable the apparatus 1300 to perform the above-described terminal-side information push method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information pushing method, used for a first terminal, the method comprising:

acquiring target promotion information, wherein the target promotion information is social information selected by a user on a selection interface, and the social information is social information published on a social platform by the user by using a social client;

acquiring a terminal identifier of a second terminal, wherein the second terminal is a terminal which is selected by a user on a terminal list and receives the target popularization information;

acquiring resource allocation information, wherein the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode; the resource allocation information further includes an allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to the specified quantity of the second terminals;

sending an information pushing instruction to a server according to the target popularization information, the terminal identification and the resource allocation information; the server is used for pushing the target popularization information to each second terminal according to the information pushing instruction, and detecting whether the number of the target second terminals with allocated resources reaches a preset threshold value or not after receiving an operation completion signal that the target second terminals execute a preset operation triggered by a user; if the target second terminal of the allocated resources does not reach the preset threshold value, allocating resources to the target second terminal of the unallocated resources according to the resource allocation information, and if the target second terminal of the allocated resources reaches the preset threshold value, sending reminding information to the target second terminal of the unallocated resources, wherein the reminding information is used for indicating the end of resource allocation, and the target second terminal is a second terminal for executing the preset operation on the target popularization information;

wherein the resource allocation manner comprises: averagely distributing the resources to be distributed to the target second terminal; or, according to the time sequence of the target second terminal executing the predetermined operation, allocating the resource to be allocated to the target second terminal, wherein the number of the resource allocated to the target second terminal is in positive correlation with the time sequence; or, randomly allocating the resource to be allocated to the target second terminal.

2. The method of claim 1, wherein the obtaining the terminal identifier of the second terminal comprises:

displaying the terminal list, wherein the terminals displayed in the terminal list are sorted according to intimacy, and the intimacy is obtained by calculation according to information interaction frequency between the terminals;

receiving a selection signal of a terminal in the terminal list;

3. An information pushing method is applied to a server, and the method comprises the following steps:

receiving an information push instruction sent by a first terminal, wherein the information push instruction comprises target promotion information, a terminal identifier of a second terminal and resource allocation information, the target promotion information is social information selected by a user on a selection interface, the social information is social information published on a social platform by the user through a social client, the second terminal is a terminal selected by the user on a terminal list and used for receiving the target promotion information, and the resource allocation information comprises the resource quantity and the resource allocation mode of resources to be allocated; the resource allocation information further includes an allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to the specified quantity of the second terminals;

pushing the target popularization information to each second terminal;

receiving an operation completion signal sent by a target second terminal, wherein the target second terminal is a second terminal which executes a predetermined operation triggered by a user on the target popularization information;

if the number of the target second terminals with the allocated resources reaches the preset threshold value, sending reminding information to the target second terminals without the allocated resources, wherein the reminding information is used for indicating the end of resource allocation;

if the number of the target second terminals of the allocated resources does not reach the preset threshold value, allocating resources for the target second terminals of the unallocated resources according to the resource allocation information; wherein the resource allocation manner comprises: averagely distributing the resources to be distributed to the target second terminal; or, according to the time sequence of the target second terminal executing the predetermined operation, allocating the resource to be allocated to the target second terminal, wherein the number of the resource allocated to the target second terminal is in positive correlation with the time sequence; or, randomly allocating the resource to be allocated to the target second terminal.

4. The method according to claim 3, wherein the pushing the target promotion information to each of the second terminals includes:

determining an information push priority according to the intimacy, wherein the intimacy is in positive correlation with the information push priority;

5. The method according to claim 3, wherein the allocating resources to the target second terminal without allocated resources according to the resource allocation information comprises:

providing a resource acquisition entry for the target second terminal which is not allocated with the resource;

and when receiving an operation signal to the resource acquisition inlet, transferring the resource to an account corresponding to the target second terminal which is not allocated with the resource.

6. An information pushing method, applied to a second terminal, includes:

receiving and displaying target promotion information pushed by a server, wherein the target promotion information is sent by the server according to an information pushing instruction sent by a first terminal, the information pushing instruction comprises the target promotion information, a terminal identifier of a second terminal and resource allocation information, the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode, the resource allocation information also comprises allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to a specified quantity of the second terminals; the target promotion information is social information selected by a user on a selection interface, and the social information is social information published on a social platform by the user by using a social client;

when detecting that a predetermined operation triggered by a user is executed on the target popularization information, sending an operation completion signal to the server, wherein the server is used for detecting whether the number of target second terminals with allocated resources reaches a preset threshold value or not after receiving the operation completion signal; if the number of the target second terminals with the allocated resources reaches the preset threshold value, sending reminding information to the target second terminals without the allocated resources, wherein the reminding information is used for indicating the end of resource allocation; if the number of the target second terminals of the allocated resources does not reach the preset threshold value, allocating resources for the target second terminals of the unallocated resources according to the resource allocation information; wherein the resource allocation manner comprises: averagely distributing the resources to be distributed to a target second terminal; or, according to the time sequence of the target second terminal executing the predetermined operation, allocating the resource to be allocated to the target second terminal, wherein the number of the resource allocated to the target second terminal is in positive correlation with the time sequence; or, randomly allocating the resource to be allocated to the target second terminal;

and receiving the resources distributed by the server, or receiving and displaying the reminding message sent by the server.

7. An information pushing apparatus, applied to a first terminal, the apparatus comprising:

the first obtaining module is configured to obtain target promotion information, the target promotion information is social information selected by a user on a selection interface, and the social information is social information published by the user on a social platform by using a social client;

the second acquisition module is configured to acquire a terminal identifier of a second terminal, wherein the second terminal is a terminal selected by a user on a terminal list and used for receiving the target popularization information;

a third obtaining module, configured to obtain resource allocation information, where the resource allocation information includes a resource number of a resource to be allocated and a resource allocation manner; the resource allocation information further includes an allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to the specified quantity of the second terminals;

the first sending module is configured to send an information pushing instruction to a server according to the target promotion information, the terminal identification and the resource allocation information; the server is used for pushing the target popularization information to each second terminal according to the information pushing instruction, and detecting whether the number of the target second terminals with allocated resources reaches a preset threshold value or not after receiving an operation completion signal that the target second terminals execute a preset operation triggered by a user; if the target second terminal of the allocated resources does not reach the preset threshold value, allocating resources to the target second terminal of the unallocated resources according to the resource allocation information, and if the target second terminal of the allocated resources reaches the preset threshold value, sending reminding information to the target second terminal of the unallocated resources, wherein the reminding information is used for indicating the end of resource allocation, and the target second terminal is a second terminal for executing the preset operation on the target popularization information;

8. The apparatus of claim 7, wherein the second obtaining module comprises:

the display submodule is configured to display the terminal list, terminals displayed in the terminal list are sorted according to intimacy degree, and the intimacy degree is obtained through calculation according to information interaction frequency among the terminals;

9. An information pushing apparatus, applied in a server, the apparatus comprising:

the system comprises a first receiving module, a second receiving module and a third receiving module, wherein the first receiving module is configured to receive an information pushing instruction sent by a first terminal, the information pushing instruction comprises target promotion information, a terminal identifier of a second terminal and resource allocation information, the target promotion information is social information selected by a user on a selection interface, the social information is social information published on a social platform by the user through a social client, the second terminal is a terminal selected by the user on a terminal list and used for receiving the target promotion information, and the resource allocation information comprises the resource quantity and the resource allocation mode of resources to be allocated; the resource allocation information further includes an allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to the specified quantity of the second terminals;

a second receiving module configured to receive an operation completion signal sent by a target second terminal, where the target second terminal is a second terminal that performs a predetermined operation triggered by a user on the target popularization information;

a second sending module, configured to send a reminding message to a target second terminal to which no resource is allocated if the number of the target second terminals to which the resource is allocated reaches the preset threshold, where the reminding message is used to indicate that resource allocation is finished;

the allocation module is configured to allocate the resource to the target second terminal which is not allocated with the resource by the resource allocation information if the number of the target second terminals which are allocated with the resource does not reach the preset threshold value; wherein the resource allocation manner comprises: averagely distributing the resources to be distributed to the target second terminal; or, according to the time sequence of the target second terminal executing the predetermined operation, allocating the resource to be allocated to the target second terminal, wherein the number of the resource allocated to the target second terminal is in positive correlation with the time sequence; or, randomly allocating the resource to be allocated to the target second terminal.

10. The apparatus of claim 9, wherein the pushing module comprises:

11. The apparatus of claim 9, wherein the assignment module comprises:

a providing submodule configured to provide a resource acquisition entry to the target second terminal to which the resource is not allocated;

and the resource transferring sub-module is configured to transfer the resource to an account corresponding to the target second terminal which is not allocated with the resource when receiving the operation signal of the resource acquisition inlet.

12. An information pushing apparatus, applied in a second terminal, the apparatus comprising:

a third receiving module, configured to receive and display target popularization information pushed by a server, where the target popularization information is sent by the server according to an information push instruction sent by a first terminal, the information push instruction includes the target popularization information, a terminal identifier of a second terminal, and resource allocation information, the resource allocation information includes a resource quantity of a resource to be allocated and a resource allocation manner, and the resource allocation information further includes an allocation quantity, where the allocation quantity is used to indicate that the resource to be allocated is allocated to a specified quantity of the second terminals; the target promotion information is social information selected by a user on a selection interface, and the social information is social information published on a social platform by the user by using a social client;

a third sending module, configured to send an operation completion signal to the server when detecting that a predetermined operation triggered by a user is performed on the target popularization information, where the server is configured to detect whether the number of target second terminals to which resources have been allocated reaches a preset threshold value after receiving the operation completion signal; if the number of the target second terminals with the allocated resources reaches the preset threshold value, sending reminding information to the target second terminals without the allocated resources, wherein the reminding information is used for indicating the end of resource allocation; if the number of the target second terminals of the allocated resources does not reach the preset threshold value, allocating resources for the target second terminals of the unallocated resources according to the resource allocation information; wherein the resource allocation manner comprises: averagely distributing the resources to be distributed to a target second terminal; or, according to the time sequence of the target second terminal executing the predetermined operation, allocating the resource to be allocated to the target second terminal, wherein the number of the resource allocated to the target second terminal is in positive correlation with the time sequence; or, randomly allocating the resource to be allocated to the target second terminal;

a fourth receiving module, configured to receive the resource allocated by the server, or receive and display the reminding message sent by the server.

13. An information pushing apparatus, characterized in that the apparatus comprises:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

14. An information pushing apparatus, characterized in that the apparatus comprises:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

pushing the target popularization information to each second terminal;

15. An information pushing apparatus, characterized in that the apparatus comprises:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to:

receiving and displaying target popularization information pushed by a server, wherein the target popularization information is sent by the server according to an information pushing instruction sent by a first terminal, the information pushing instruction comprises the target popularization information, a terminal identifier of a second terminal and resource allocation information, the resource allocation information comprises the resource quantity of resources to be allocated and a resource allocation mode, the resource allocation information also comprises allocation quantity, and the allocation quantity is used for indicating that the resources to be allocated are allocated to a specified quantity of the second terminals; the target promotion information is social information selected by a user on a selection interface, and the social information is social information published on a social platform by the user by using a social client;

16. An information push system, characterized in that the system comprises: the system comprises a first terminal, a server and a second terminal;

the first terminal comprises an information pushing device according to claim 7 or 8;

the server comprises an information pushing device according to any one of claims 9 to 11;

the second terminal comprises the information pushing device according to claim 12.

17. An information push system, characterized in that the system comprises: the system comprises a first terminal, a server and a second terminal;

the first terminal comprises the information pushing device according to claim 13;

the server comprises an information pushing apparatus according to claim 14;

the second terminal comprises an information pushing device according to claim 15.