CN107330721A - Information output method and related product - Google Patents
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Abstract
The present embodiments relate to technical field of mobile terminals, a kind of information output method and Related product are disclosed.In the embodiment of the present invention, mobile terminal obtains the application data in mobile terminal by processor, and application data is transmitted to the AI modules of mobile terminal；AI module application datas are counted, the interest main body of user is determined according to statistical result, first ad material related to interest main body is obtained from server further according to interest main body, is exported using the generation of the first ad material for the first ad content of target product with the display screen in mobile terminal.As can be seen here, the Users'Data Analysis that the embodiment of the present invention can be in mobile terminal draws user's content interested, and the advertisement related to the content that user is interested is exported to user, so as to lift the promotion effect of advertisement.
Description
Technical field
The present invention relates to technical field of mobile terminals, more particularly to a kind of information output method and Related product.
Background technology
The technological progress of mobile terminal turns into an epitome of development in science and technology, greatly changes the life of people, people
The daily item such as be accustomed to being exchanged, entertained, handle official business by mobile terminal.
Huge audience based on mobile terminal, advertisement pushing is carried out on mobile terminals becomes a kind of conventional means.
When user browses webpage, downloaded data, or during application output notice message in mobile terminal, it can usually be pushed to user
Various advertisements.However, the advertisement pushed does not often have specific aim to user, the inadequate psychological needs of laminating user, thus it pushes away
Wide effect is poor.
Therefore, how effective advertisement pushing is carried out on mobile terminals, the problem of being worth thinking as one.
The content of the invention
The embodiments of the invention provide a kind of information-pushing method and Related product, user that can be in mobile terminal
Data analysis draws user's content interested, and the advertisement related to the content that user is interested is exported to user, so as to carry
Rise the promotion effect of advertisement.
In a first aspect, the embodiments of the invention provide a kind of mobile terminal, including processor, artificial intelligence AI modules and aobvious
Display screen, the processor connects the AI modules, and the AI modules connect the display screen, wherein,
The processor, for obtaining the application data in the mobile terminal, the application data is transmitted to described
AI modules；
The AI modules, for being counted to the application data, the interest main body of user is determined according to statistical result；
First ad material related to the interest main body is obtained from server according to the interest main body of the user, described the is utilized
The generation of one ad material transmits first ad content to the display screen for the first ad content of target product；
The display screen, for exporting first ad content.
Second aspect, the embodiments of the invention provide a kind of information output method, applied to including processor, artificial intelligence
The mobile terminal of AI modules and display screen, methods described includes：
The mobile terminal controls the processor to obtain the application data in the mobile terminal, by the application data
Transmit to the AI modules；
Control the AI modules to count the application data, the interest main body of user is determined according to statistical result；
The AI modules are controlled to obtain first advertisement related to the interest main body from server according to the interest main body of the user
Material, the first ad content for target product is generated using first ad material, and first ad content is passed
Transport to the display screen；
The display screen is controlled to export first ad content.
The third aspect, the embodiment of the present invention provides a kind of mobile terminal, and the mobile terminal, which has, realizes that the above method is designed
The function of the behavior of middle mobile terminal.The function can be realized by hardware, and corresponding software can also be performed by hardware
Realize.The hardware or software include one or more modules corresponding with above-mentioned functions.In a possible design, move
Dynamic terminal includes processor, artificial intelligence AI modules and display screen, and the processor, AI modules and display screen are configured as supporting
Mobile terminal performs corresponding function in the above method.Further, mobile terminal can also include communication interface, the communication
Interface is used to support the communication between mobile terminal and other equipment.Further, mobile terminal can also include memory, institute
Stating memory is used to couple with processor and AI modules, and it preserves the necessary programmed instruction of mobile terminal and data.
Fourth aspect, the embodiment of the present invention provides a kind of mobile terminal, including processor, artificial intelligence AI modules, display
Screen, memory, communication interface and one or more programs, wherein, one or more of programs are stored in the storage
In device, and it is configured by the processor and AI modules execution, described program includes being used to perform such as present invention implementation
The instruction of step in example second aspect either method.
5th aspect, the embodiments of the invention provide a kind of computer-readable recording medium, wherein, it is described computer-readable
Storage medium stores the computer program for electronic data interchange, wherein, the computer program causes computer to perform such as
Part or all of step described in second aspect either method of the embodiment of the present invention, the computer includes mobile terminal.
6th aspect, the embodiments of the invention provide a kind of computer program product, wherein, the computer program product
Non-transient computer-readable recording medium including storing computer program, the computer program is operable to make calculating
Machine performs the part or all of step as described in second aspect either method of the embodiment of the present invention.The computer program product
Can be a software installation bag, the computer includes mobile terminal.
7th aspect, the embodiments of the invention provide a kind of mobile terminal, including general processor and display screen, wherein,
The general processor is used for：The application data in the mobile terminal is obtained, the application data is united
Meter, the interest main body of user is determined according to statistical result；According to the interest main body of the user from server obtain with it is described emerging
The first related ad material of interesting main body, the first ad content for target product is generated using first ad material,
First ad content is transmitted to the display screen；
The display screen, for exporting first ad content.
In the embodiment of the present invention, mobile terminal obtains the application data in mobile terminal by processor, by application data
Transmit to the AI modules of mobile terminal；AI module application datas are counted, and the interest master of user is determined according to statistical result
Body, first ad material related to interest main body is obtained further according to interest main body from server, is given birth to using the first ad material
Exported into the first ad content for target product with the display screen in mobile terminal.As can be seen here, the present invention is implemented
Example can be in mobile terminal Users'Data Analysis draw user's content interested, it is and emerging to user's output and user's sense
The related advertisement of the content of interest, so as to lift the promotion effect of advertisement.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, makes required in being described below to embodiment
Accompanying drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for this
For the those of ordinary skill in field, without having to pay creative labor, it can also be obtained according to these accompanying drawings
His accompanying drawing.
Fig. 1 is a kind of structural representation of mobile terminal disclosed in the embodiment of the present invention；
Fig. 2A is the structural representation of another mobile terminal disclosed in the embodiment of the present invention；
Fig. 2 B are that a kind of mobile terminal disclosed in the embodiment of the present invention and server interact schematic diagram；
Fig. 3 is a kind of schematic flow sheet of information output method disclosed in the embodiment of the present invention；
Fig. 4 constitutes block diagram for a kind of functional unit of mobile terminal disclosed in the embodiment of the present invention；
Fig. 5 A are the structural representation of another mobile terminal disclosed in the embodiment of the present invention；
Fig. 5 B are a kind of composition schematic diagram of general processor disclosed in the embodiment of the present invention；
Fig. 5 C are the composition schematic diagram of another general processor disclosed in the embodiment of the present invention.
Fig. 6 is the structural representation of another mobile terminal disclosed in the embodiment of the present invention；
Fig. 7 is the structural representation of another mobile terminal disclosed in the embodiment of the present invention.
Embodiment
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with accompanying drawing the present invention is made into
One step it is described in detail, it is clear that described embodiment is only embodiment of the invention a part of, rather than whole implementation
Example.Based on the embodiment in the present invention, what those of ordinary skill in the art were obtained under the premise of creative work is not made
All other embodiment, belongs to the scope of protection of the invention.
Term " first ", " second " in description and claims of this specification and above-mentioned accompanying drawing etc. are to be used to distinguish
Different objects, rather than for describing particular order.In addition, term " comprising " and " having " and their any deformations, meaning
Figure is to cover non-exclusive include.For example contain series of steps or process, method, system, product or the equipment of unit
The step of being not limited to list or unit, but alternatively also include the step of do not list or unit, or alternatively also
Including for other intrinsic steps of these processes, method or equipment or unit.
Referenced herein " embodiment " is it is meant that the special characteristic, structure or the characteristic that describe can be wrapped in conjunction with the embodiments
In at least one embodiment of the present invention.Each position in the description occur the phrase might not each mean it is identical
Embodiment, nor the independent or alternative embodiment with other embodiments mutual exclusion.Those skilled in the art explicitly and
Implicitly understand, embodiment described herein can be combined with other embodiments.
Mobile terminal involved by the embodiment of the present invention can include the various handheld devices with radio communication function,
Mobile unit, wearable device, computing device or other processing equipments for being connected to radio modem, and various forms
User equipment (User Equipment, UE), mobile station (Mobile Station, MS), terminal device (terminal
Device) etc..For convenience of description, apparatus mentioned above is referred to as mobile terminal.Below in conjunction with the accompanying drawings to present invention implementation
Example is introduced.
The embodiments of the invention provide a kind of information output method and Related product, user that can be in mobile terminal
Data analysis draws user's content interested, and the advertisement related to the content that user is interested is exported to user, so as to carry
Rise the promotion effect of advertisement.It is described in detail individually below.
Referring to Fig. 1, Fig. 1 is a kind of structural representation of mobile terminal 1 00 disclosed in the embodiment of the present invention.Mobile terminal
100 include：Processor 110, artificial intelligence AI modules 120 and display screen 130, AI modules 120 connect processor by bus 140
110 and display screen 130, and by bus 140, processor 110, AI modules 120 and display screen 130 can be in communication with each other, and
It is not restricted to that AI modules 120 communicate with processor 110 and AI modules 120 communicate with display screen 130.
In the embodiment of the present invention, processor 110 can for central processing unit (Central Processing Unit, CPU) or
Graphics processor (Graphics Processing Unit, GPU), in some embodiments, is also referred to as using place
Device (Application processor, AP) is managed, to be made a distinction with BBP.
In the embodiment of the present invention, the executable application programs of processor 110 are called, systemic-function is realized, graph and image processing
Deng the operation performed by original CPU or GPU in mobile terminal.
And AI modules 120, to realize the dedicated processes module of the application in terms of artificial intelligence.AI modules 120 can be carried out greatly
The processing of the artificial intelligence such as data analysis, deep learning so that the process performance of mobile terminal is further improved, so as to meet use
The more individual demands in family.In terms of deep learning is carried out, AI modules 120 can input the sample of flood tide to be trained,
Afterwards using the Connectionist model after training come interpretation data, supposition is made.For example, AI modules 120 can be Google
The tensor processing unit (Tensor Processing Unit, TPU) of issue, it, which calculates performance, can reach progress 180 per second
TFlops floating-point operation.
Seen from the above description, the mobile terminal described by the embodiment of the present invention, while being configured with two is used at realization
Manage the hardware cell (processor 110 and AI modules 120) of function.The purpose being configured so that is, although the meter of AI modules 120
Calculate performance and be higher than processor 110, but its power consumption is higher, and the battery electric quantity to mobile terminal is brought to larger burden；Therefore, will
Operation to be performed is needed to be separated in mobile terminal, traditional operation is still performed by processor 110, and is related to artificial intelligence
The processing of high amount of calculation, then distribute to AI modules 120 and perform, to reduce the power consumption of mobile terminal.In addition, aforesaid operations point
From purpose also reside in, it is function-specific due to AI modules, thus can be with design standard, general AI modules, to meet not
Same communication standard, different operating system, the processing of the artificial intelligence of the mobile terminal of different hardware configurations need.
In the embodiment of the present invention, processor 110, for obtaining the application data in mobile terminal 1 00, by the application number
According to transmitting to AI modules 120.
AI modules 120, for being counted to the application data, the interest main body of user is determined according to statistical result；
First ad material related to the interest main body is obtained from server according to the interest main body of the user, described the is utilized
The generation of one ad material transmits first ad content to display screen 130 for the first ad content of target product；
Display screen 130, for exporting first ad content.
In the embodiment of the present invention, the application data in mobile terminal 1 00, can be mobile terminal 1 00 in all applications should
With the application data of data, or which part application.As an alternative embodiment, above-mentioned application data can be wrapped
Include：Application data, the application data of film ticketing service application, the application data of performance ticketing service application and the sound of video playback application
The happy application data for playing application.Therefore, these application datas can comprising the favorite film star of user, singer, performer,
The information of animation role etc..Therefore, to these application application datas analyze, can obtain user like best, most familiar with
Or most interested dominant role title or featured performer title.For example, if user likes best singer A, it can generate
The ad content related to singer A, to meet the psychological needs of user, improves the promotion effect of advertisement.
In the embodiment of the present invention, above-mentioned interest main body is user's object interested, the automobile of such as certain brand, certain position song
Hand, certain performer etc..
As an alternative embodiment, AI modules 120 are counted to above-mentioned application data, it is true according to statistical result
When determining the interest main body of user, it can specifically realize in the following way：
Text analyzing is carried out to above-mentioned application data, to obtain dominant role title and/or featured performer title；To main
Role's title and/or featured performer title are counted, and are obtained the frequency highest dominant role title counted on or are mainly drilled
Member's name is referred to as interest main body.
As can be seen here, the mobile terminal described by Fig. 1, can be counted to the application data in mobile terminal, according to
Statistical result determines the interest main body of user, obtains ad material to generate ad content according to interest main body, therefore, in advertisement
Appearance is related to the things that user is interested, so as to lift the promotion effect of advertisement.
Fig. 2A is referred to, Fig. 2A is the structural representation of another mobile terminal 200 disclosed in the embodiment of the present invention.Fig. 2A
Shown mobile terminal can be obtained on the basis of the mobile terminal shown in Fig. 1, compared with the mobile terminal described by Fig. 1,
Mobile terminal shown in Fig. 2A also includes front camera 150；Wherein, front camera 150 is connected with bus 140, thus can
To realize the communication with AI modules 120.
In the mobile terminal 200 described by Fig. 2A, front camera 150, for outputing described in display screen 130
After one ad content, eyeball tracking is carried out to user, to determine that user watches attentively the time of first ad content, and by institute
State user and watch the time tranfer of first ad content attentively to AI modules 120.
AI modules 120, are additionally operable to be less than preset time threshold in the time that the user watches first ad content attentively
In the case of, obtain the second ad material from the server and generate the second ad content, second ad content is transmitted
To display screen 130.
Display screen 130, is additionally operable to output second ad content.
In the embodiment of the present invention, eyeball tracking can be carried out to user by front camera, to determine that user watches attentively
The time for the first ad content that display screen 130 is exported.If the time that user watches the first ad content attentively is shorter, it can speculate
User loses interest in the ad content, therefore, it can consider to obtain ad material to generate new advertisement from server again
Content is pushed to user.When obtaining new ad material, the high master of the frequency of occurrences second in statistical result can be obtained
Body obtains associated ad material as interest main body, and from server.
As an alternative embodiment, AI modules 120, are additionally operable to watch first ad content attentively according to user
Time determines the cost of use of the first ad material, and the cost of use of the first ad material is sent into server so that service
Device pays the cost of use of the first ad material to the owner of the first ad material.
In the above-described embodiment, if user's time for watching the first ad content attentively is long, the promotion effect of advertisement is illustrated
Good, user is interested, therefore, and the time for watching ad content attentively according to user determines the cost of use of ad material, and user watches attentively
The time of ad content is longer, then the expense paid to the ad material is higher.
As an alternative embodiment, AI modules 120 can also analyze the institute of the first ad material by big data
The cost of use of other ad materials for the person of having, the use of the first ad material is determined according to the cost of use of other ad materials
Expense, and the cost of use of the first ad material is sent to server so that owner's branch from server to the first ad material
Pay the cost of use of the first ad material.
Refer to Fig. 2 B, Fig. 2 B are a kind of mobile terminal disclosed in the embodiment of the present invention interacts schematic diagram with server.
In the embodiment of the present invention, mobile terminal and server may be referred to mobile terminal described by Fig. 1 or Fig. 2A and server institute is real
Existing function.Set up and communicated to connect by wireless network in the embodiment of the present invention, between mobile terminal and server.It is used as one kind
Optional embodiment, mobile terminal is determined after the interest main body of user, and asking comprising interest main body is sent to server
Information is sought, server is received after the solicited message, the ad material related to interest main body is returned to mobile terminal；It is mobile whole
End generates ad content using the ad material and exported to user, and counting user watches the time of the ad content, root attentively afterwards
The time for watching the ad content attentively according to user determines the cost of use of ad material, and by the cost of use of ad material notify to
Server；The cost of use for the ad material that server is notified according to mobile terminal, pays to the owner of ad material.
As can be seen here, the mobile terminal described by Fig. 2A, can be counted to the application data in mobile terminal, according to
Statistical result determines the interest main body of user, obtains ad material to generate ad content according to interest main body, therefore, in advertisement
Appearance is related to the things that user is interested, so as to lift the promotion effect of advertisement.In addition to this it is possible to be watched attentively extensively according to user
The time for accusing content determines the promotion effect of advertisement, and intelligentized usage charges are carried out to ad material according to the promotion effect of advertisement
With determination.
Referring to Fig. 3, Fig. 3 is a kind of schematic flow sheet of information output method disclosed in the embodiment of the present invention.The information
Output intent can apply to include the mobile terminal of processor, artificial intelligence AI modules, display screen and front camera.As schemed
Shown in 3, the information output method may comprise steps of：
301st, processor obtains the application data in mobile terminal, and application data is transmitted to AI modules.
In the embodiment of the present invention, the application data in mobile terminal can be the application data of all applications in mobile terminal,
Or the application data of which part application.As an alternative embodiment, above-mentioned application data can include：Video
Play the application data, the application data of film ticketing service application, the application data and music of performance ticketing service application of application
The application data of application.Therefore, these application datas can include the favorite film star of user, singer, performer, animation angle
The information of color etc..Therefore, to these application application datas analyze, can obtain user like best, most familiar with or most feel
The dominant role title or featured performer title of interest.For example, if user likes best singer A, it can generate and singer A
Related ad content, to meet the psychological needs of user, improves the promotion effect of advertisement.
302nd, AI modules application data is counted, and the interest main body of user is determined according to statistical result.
As an alternative embodiment, AI modules are counted to above-mentioned application data, determined according to statistical result
During the interest main body of user, it can specifically realize in the following way：
Text analyzing is carried out to above-mentioned application data, to obtain dominant role title and/or featured performer title；To main
Role's title and/or featured performer title are counted, and are obtained the frequency highest dominant role title counted on or are mainly drilled
Member's name is referred to as interest main body.
303rd, AI modules obtain ad material according to the interest main body of user, and ad content is generated using ad material, will
Ad content is transmitted to display screen.
304th, display screen output ad content.
305th, front camera carries out eyeball tracking to user, to determine that user watches the time of ad content attentively, by user
The time tranfer of ad content is watched attentively to AI modules.
306th, the time that AI modules watch ad content attentively according to user determines the cost of use of ad material.
In the embodiment of the present invention, if the time that user watches the first ad content attentively is long, illustrate that the promotion effect of advertisement is good,
User is interested, therefore, and the time for watching ad content attentively according to user determines the cost of use of ad material, and user watches advertisement attentively
The time of content is longer, then the expense paid to the ad material is higher.
As can be seen here, the information output method according to described by Fig. 3, can unite to the application data in mobile terminal
Meter, the interest main body of user is determined according to statistical result, obtains ad material to generate ad content according to interest main body, because
This, ad content is related to the things that user is interested, so as to lift the promotion effect of advertisement.In addition to this it is possible to according to
The time that user watches ad content attentively determines the promotion effect of advertisement, and intelligence is carried out to ad material according to the promotion effect of advertisement
The cost of use of change is determined.
Referring to Fig. 4, Fig. 4 is a kind of composition frame chart of the functional unit of mobile terminal 400 disclosed in the embodiment of the present invention.
As shown in figure 4, mobile terminal 400 can include first processing units 401, second processing unit 402 and display unit 403, its
In,
First processing units 401, for obtaining the application data in mobile terminal 400, by the application data transmit to
The second processing unit 402.
Second processing unit 402, for being counted to the application data, the interest of user is determined according to statistical result
Main body；First ad material related to the interest main body is obtained from server according to the interest main body of the user, is utilized
The first ad material generation is transmitted first ad content single to display for the first ad content of target product
Member 403.
Display unit 403, for exporting the first ad content.
It is understood that mobile terminal is in order to realize above-mentioned functions, it comprises perform the corresponding hardware of each function
Structure and/or software module.Those skilled in the art should be readily appreciated that, with reference to the embodiments described herein description
Each example unit and algorithm steps, the present invention can be realized with the combining form of hardware or hardware and computer software.
Some function is performed in the way of hardware or computer software driving hardware actually, depending on the application-specific of technical scheme
And design constraint.Professional and technical personnel can realize described work(using distinct methods to each specific application
Can, but this realization is it is not considered that beyond the scope of this invention.
The embodiment of the present invention can carry out the division of functional unit according to above method example to mobile terminal, for example, can
Each functional unit is divided to correspond to each function, two or more functions can also be integrated in a processing unit
In.Above-mentioned integrated unit can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.Need
It is noted that be schematical, only a kind of division of logic function to the division of unit in the embodiment of the present invention, it is actual real
There can be other dividing mode now.
As an alternative embodiment, first processing units 401 can be processor, second processing unit 402 can
To be artificial intelligence AI modules.Wherein, processor and AI modules can for central processing unit (Central Processing Unit,
CPU), general processor, digital signal processor (Digital Signal Processor, DSP), application specific integrated circuit
(Application-Specific Integrated Circuit, ASIC), field programmable gate array (Field
Programmable Gate Array, FPGA) or other PLDs, transistor logic, hardware component or
Its any combination of person.It can realize or perform the various exemplary logic blocks with reference to described by the disclosure of invention,
Module and circuit.The processor and the AI modules can also realize the combination of computing function, such as comprising one or many
Combination of individual micro processor combination, DSP and microprocessor etc..Display unit 403 can be display screen, touching display screen etc..
As can be seen here, using the mobile terminal described by Fig. 4, the application data in mobile terminal can be counted,
The interest main body of user is determined according to statistical result, obtains ad material to generate ad content according to interest main body, therefore, extensively
Content is accused related to the things that user is interested, so as to lift the promotion effect of advertisement.
Fig. 5 A are referred to, Fig. 5 A are the structural representation of another mobile terminal 500 disclosed in the embodiment of the present invention.It is mobile
Terminal 500 includes general processor 501 and display screen 502, and general processor 501 is used for：
The application data in the mobile terminal is obtained, the application data is counted, determined according to statistical result
The interest main body of user；First advertisement related to the interest main body is obtained from server according to the interest main body of the user
Material, the first ad content for target product is generated using first ad material, and first ad content is passed
Transport to the display screen；
The display screen, for exporting first ad content.
As an alternative embodiment, mobile terminal 500 can also include front camera 503.
Front camera 503, after outputing first ad content in display screen 502, eye is carried out to user
Ball is followed the trail of, and to determine that user watches attentively the time of first ad content, and watches the user attentively first ad content
Time tranfer to general processor 501.
General processor 501, is additionally operable to be less than preset time in the time that the user watches first ad content attentively
In the case of threshold value, obtain the second ad material from the server and generate the second ad content, by second ad content
Transmit to display screen 502.
Display screen 502, is additionally operable to output second ad content.
As an alternative embodiment, general processor 501, it is additionally operable to watch described first attentively according to the user wide
The time for accusing content determines the cost of use of first ad material, and the cost of use of first ad material is sent
To the server so that the server pays making for first ad material to the owner of first ad material
Use expense.
As an alternative embodiment, general processor 501, is additionally operable to collect all of first ad material
The cost of use of other ad materials of person, analyzes the cost of use of other ad materials of the owner to determine described the
The cost of use of one ad material, and the cost of use of first ad material is sent to the server so that the clothes
Business device pays the cost of use of first ad material to the owner of first ad material.
As an alternative embodiment, the application data includes：The application data of video playback application, film ticket
The application data for the application data of application, the application data that performance ticketing service is applied and music application of being engaged in；
It is described that the application data is counted, the interest principal of user, general place are determined according to statistical result
Manage device 501 specifically for：Text analyzing is carried out to the application data, to obtain dominant role title and/or featured performer name
Claim；Dominant role title and/or featured performer title are counted, the frequency highest dominant role title counted on is obtained
Or featured performer name is referred to as the interest main body.
Fig. 5 B are referred to, Fig. 5 B are a kind of structural representation of general processor 501 disclosed in the embodiment of the present invention.As schemed
Shown in 5B, AI modules 5012 are integrated among application processor 5011.AI modules 5012 be integrated in application processor 5011 it
When middle, if application processor 5011 is single core processor, AI modules 5012 can be that the intelligence in application processor 5011 is micro-
Process circuit, if application processor 5011 is polycaryon processor, AI modules 5012 can be the single intelligence in polycaryon processor
Intelligent micro-processor interface circuit in energy micro-processor kernel or some micro-processor kernel.
Fig. 5 C are referred to, Fig. 5 C are the structural representation of another general processor 501 disclosed in the embodiment of the present invention.Such as
Shown in Fig. 5 C, AI modules 5012 are independently of application processor 5011.It is separately positioned in AI modules 5012 and application processor 5011
When, AI modules 5011 can be any one coprocessor in addition to application processor 5011 in application processor platform framework
Intelligent micro-processor interface circuit in (such as BBP, DSP and power management chip), or, can be application processor
A newly-installed intelligent microprocessor in platform architecture in addition to the application processor 5011, or, can newly set
The Intelligent Processing Platform independently of the application processor platform put, and the Intelligent Processing Platform at least includes a special intelligence
Energy processor, the Intelligent Processing Platform is communicated to connect with application processor platform, and optionally, Intelligent Processing Platform can also be with depositing
Reservoir, peripheral hardware etc. are communicated to connect.
As can be seen here, using the mobile terminal described by Fig. 5 A, the application data in mobile terminal can be counted,
The interest main body of user is determined according to statistical result, obtains ad material to generate ad content according to interest main body, therefore, extensively
Content is accused related to the things that user is interested, so as to lift the promotion effect of advertisement.
Referring to Fig. 6, Fig. 6 is the structural representation of another mobile terminal 600 disclosed in the embodiment of the present invention.As schemed
Show, the mobile terminal includes processor 601, artificial intelligence AI modules 602, display screen 603, memory 604, communication interface 605
And one or more programs, wherein, said one or multiple programs are stored in above-mentioned memory, and are configured by institute
One or more processors execution is stated, said procedure includes the instruction for being used to perform the step in above method embodiment.
For example, said procedure includes the instruction for being used to perform following steps：
Control the processor to obtain the application data in the mobile terminal, the application data is transmitted to the AI
Module；
Control the AI modules to count the application data, the interest main body of user is determined according to statistical result；
The AI modules are controlled to obtain first advertisement related to the interest main body from server according to the interest main body of the user
Material, the first ad content for target product is generated using first ad material, and first ad content is passed
Transport to the display screen；
The display screen is controlled to export first ad content.
As can be seen here, using the mobile terminal described by Fig. 6, the application data in mobile terminal can be counted,
The interest main body of user is determined according to statistical result, obtains ad material to generate ad content according to interest main body, therefore, extensively
Content is accused related to the things that user is interested, so as to lift the promotion effect of advertisement.
Referring to Fig. 7, Fig. 7 is the structural representation of another mobile terminal 700 disclosed in the embodiment of the present invention.Such as Fig. 7
It is shown, for convenience of description, the part related to the embodiment of the present invention is illustrate only, particular technique details is not disclosed, please be joined
According to present invention method part.The terminal can be to include mobile phone, tablet personal computer, PDA (Personal Digital
Assistant, personal digital assistant), POS (Point of Sales, point-of-sale terminal), any mobile terminal such as vehicle-mounted computer,
So that mobile terminal is mobile phone as an example：
Fig. 7 is illustrated that the block diagram of the part-structure of the mobile phone related to mobile terminal provided in an embodiment of the present invention.Ginseng
Fig. 7 is examined, mobile phone includes：Radio frequency (Radio Frequency, RF) circuit 701, memory 702, input block 703, display unit
704th, sensor 705, voicefrequency circuit 706, Wireless Fidelity (wireless fidelity, WiFi) module 707, processor sets
The part such as 708 and power supply 709.It will be understood by those skilled in the art that the handset structure shown in Fig. 7 does not constitute opponent
The restriction of machine, can be included than illustrating more or less parts, either combine some parts or different parts arrangement.
Each component parts of mobile phone is specifically introduced with reference to Fig. 7：
RF circuits 701 can be used for receive and send messages or communication process in, the reception and transmission of signal, especially, by base station
After downlink information is received, handled to processor sets 708；In addition, being sent to base station by up data are designed.Generally, RF electricity
Road 701 includes but is not limited to antenna, at least one amplifier, transceiver, coupler, low-noise amplifier (Low Noise
Amplifier, LNA), duplexer etc..In addition, RF circuits 701 can also be communicated by radio communication with network and other equipment.
Above-mentioned radio communication can use any communication standard or agreement, including but not limited to global system for mobile communications (Global
System of Mobile communication, GSM), general packet radio service (General Packet Radio
Service, GPRS), CDMA (Code Division Multiple Access, CDMA), WCDMA
(Wideband Code Division Multiple Access, WCDMA), Long Term Evolution (Long Term Evolution,
LTE), Email, Short Message Service (Short Messaging Service, SMS) etc..
Memory 702 can be used for storage software program and module, and processor sets 708 are stored in memory by operation
702 software program and module, so as to perform various function application and the data processing of mobile phone.Memory 702 can be main
Including storing program area and storage data field, wherein, what storing program area can be needed for storage program area, at least one function should
With program (such as sound-playing function, image player function etc.) etc.；Storage data field can be stored to be created according to using for mobile phone
Data (such as voice data, phone directory etc.) built etc..In addition, memory 702 can include high-speed random access memory, also
Nonvolatile memory, for example, at least one disk memory, flush memory device or the storage of other volatile solid-states can be included
Device.
Input block 703 can be used for the numeral or character information for receiving input, and produce with the user of mobile phone set with
And the relevant key signals input of function control.Specifically, input block 703 may include that contact panel 7031 and other inputs are set
Standby 7032.Contact panel 7031, also referred to as touch-screen, collecting touch operation of the user on or near it, (such as user makes
With the operation of any suitable object such as finger, stylus or annex on contact panel 7031 or near contact panel 7031),
And corresponding attachment means are driven according to formula set in advance.Optionally, contact panel 7031 may include touch detecting apparatus
With two parts of touch controller.Wherein, touch detecting apparatus detects the touch orientation of user, and detects what touch operation was brought
Signal, transmits a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and it is changed
Into contact coordinate, then give processor sets 708, and the order sent of reception processing device set 708 and can be performed.This
Outside, contact panel 7031 can be realized using polytypes such as resistance-type, condenser type, infrared ray and surface acoustic waves.Except touching
Panel 7031 is controlled, input block 703 can also include other input equipments 7032.Specifically, other input equipments 7032 can be with
Including but not limited to physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc.
In one or more.
Display unit 704 can be used for the various of the information that is inputted by user of display or the information for being supplied to user and mobile phone
Menu.Display unit 704 may include display panel 7041, optionally, can use liquid crystal display (Liquid Crystal
Display, LCD), the form such as Organic Light Emitting Diode (Organic Light-Emitting Diode, OLED) it is aobvious to configure
Show panel 7041.Further, contact panel 7031 can cover display panel 7041, when contact panel 7031 is detected thereon
Or after neighbouring touch operation, send processor sets 708 to determine the type of touch event, subsequent processor sets 708
Corresponding visual output is provided on display panel 7041 according to the type of touch event.Although in the figure 7, contact panel 7031
It is input and input function that mobile phone is realized as two independent parts with display panel 7041, but in some embodiments
In, can be by contact panel 7031 and the input that is integrated and realizing mobile phone of display panel 7041 and output function.
Mobile phone may also include at least one sensor 705, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity transducer, wherein, ambient light sensor can be according to ambient light
Light and shade adjust the brightness of display panel 7041, proximity transducer can close display panel when mobile phone is moved in one's ear
7041 and/or backlight.As one kind of motion sensor, accelerometer sensor can detect in all directions (generally three axles) and add
The size of speed, can detect that size and the direction of gravity when static, application (the such as horizontal/vertical screen available for identification mobile phone posture
Switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.；As for mobile phone also
The other sensors such as configurable gyroscope, barometer, hygrometer, thermometer, infrared ray sensor, will not be repeated here.
Voicefrequency circuit 706, loudspeaker 7061, microphone 7062 can provide the COBBAIF between user and mobile phone.Audio
Electric signal after the voice data received conversion can be transferred to loudspeaker 7061, is converted to by loudspeaker 7061 by circuit 706
Voice signal is exported；On the other hand, the voice signal of collection is converted to electric signal by microphone 7062, is connect by voicefrequency circuit 706
Voice data is converted to after receipts, then after voice data output processor set 708 is handled, through RF circuits 701 to be sent to ratio
Such as another mobile phone, or voice data is exported to memory 702 so as to further processing.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronicses postal by WiFi module 707
Part, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and accessed.Although Fig. 7 is shown
WiFi module 707, but it is understood that, it is simultaneously not belonging to must be configured into for mobile phone, can not change as needed completely
Become in the essential scope of invention and omit.
Processor sets 708 are the control centres of mobile phone, including processor 7081 and artificial intelligence AI modules 7082.Processing
Device set 708 is stored in memory using various interfaces and the various pieces of connection whole mobile phone by operation or execution
Software program and/or module in 702, and call the data being stored in memory 702, perform mobile phone various functions and
Processing data, so as to carry out integral monitoring to mobile phone.Optionally, processor sets 708 may include one or more processing units；
It is preferred that, processor sets 708 can integrated application processor and modem processor, wherein, application processor is mainly handled
Operating system, user interface and application program etc., modem processor mainly handles radio communication.It is understood that on
Stating modem processor can not also be integrated into processor sets 708.In embodiments of the present invention, processor sets 708
Application processor AP can be used as.
Mobile phone also includes the power supply 709 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply pipe
Reason system and processor sets 708 are logically contiguous, so as to realize management charging, electric discharge and power consumption by power-supply management system
The functions such as management.
Although not shown, mobile phone can also include camera, bluetooth module etc., will not be repeated here.
In embodiment shown in earlier figures 3, the structure realization that each step method flow can be based on the mobile phone.
In embodiment shown in earlier figures 4, the structure realization that each unit function can be based on the mobile phone.
As can be seen here, using the mobile terminal described by Fig. 7, the application data in mobile terminal can be counted,
The interest main body of user is determined according to statistical result, obtains ad material to generate ad content according to interest main body, therefore, extensively
Content is accused related to the things that user is interested, so as to lift the promotion effect of advertisement.
The embodiment of the present invention also provides a kind of computer-readable storage medium, wherein, the computer-readable storage medium is stored for electricity
The computer program that subdata is exchanged, the computer program causes computer to perform any as described in above-mentioned embodiment of the method
The part or all of step of method, the computer includes mobile terminal.
The embodiment of the present invention also provides a kind of computer program product, and the computer program product includes storing calculating
The non-transient computer-readable recording medium of machine program, the computer program is operable to make computer perform side as described above
The part or all of step of either method described in method embodiment.The computer program product can be a software installation
Bag, the computer includes mobile terminal.
It should be noted that for foregoing each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some steps can be carried out sequentially or simultaneously using other.Secondly, those skilled in the art should also know
Know, embodiment described in this description belongs to preferred embodiment, involved action and module is not necessarily of the invention
It is necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion being described in detail in some embodiment
Point, it may refer to the associated description of other embodiment.
, can be by another way in several embodiments provided herein, it should be understood that disclosed device
Realize.For example, device embodiment described above is only schematical, such as the division of described unit is only one kind
Division of logic function, can there is other dividing mode when actually realizing, such as multiple units or component can combine or can
To be integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or discussed each other
Coupling direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING or communication connection of device or unit,
Can be electrical or other forms.
The unit illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the invention can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If the integrated unit is realized using in the form of SFU software functional unit and as independent production marketing or used
When, it can be stored in a computer-readable access to memory.Based on it is such understand, technical scheme substantially or
Person say the part contributed to prior art or the technical scheme all or part can in the form of software product body
Reveal and, the computer software product is stored in a memory, including some instructions are to cause a computer equipment
(can be personal computer, server or network equipment etc.) performs all or part of each embodiment methods described of the invention
Step.And foregoing memory includes：USB flash disk, read-only storage (ROM, Read-Only Memory), random access memory
(RAM, Random Access Memory), mobile hard disk, magnetic disc or CD etc. are various can be with the medium of store program codes.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
To instruct the hardware of correlation to complete by program, the program can be stored in a computer-readable memory, memory
It can include：Flash disk, read-only storage (English：Read-Only Memory, referred to as：ROM), random access device (English：
Random Access Memory, referred to as：RAM), disk or CD etc..
The embodiment of the present invention is described in detail above, specific case used herein to the principle of the present invention and
Embodiment is set forth, and the explanation of above example is only intended to the method and its core concept for helping to understand the present invention；
Simultaneously for those of ordinary skill in the art, according to the thought of the present invention, can in specific embodiments and applications
There is change part, in summary, this specification content should not be construed as limiting the invention.
Claims (18)
1. a kind of mobile terminal, it is characterised in that including processor, artificial intelligence AI modules and display screen, the processor connects
The AI modules are connect, the AI modules connect the display screen, wherein,
The processor, for obtaining the application data in the mobile terminal, the application data is transmitted to the AI moulds
Block；
The AI modules, for being counted to the application data, the interest main body of user is determined according to statistical result；According to
The interest main body of the user obtains first ad material related to the interest main body from server, wide using described first
Material generation is accused for the first ad content of target product, first ad content is transmitted to the display screen；
The display screen, for exporting first ad content.
2. mobile terminal according to claim 1, it is characterised in that the mobile terminal also includes front camera；
The front camera, after outputing first ad content in the display screen, eyeball is carried out to user
Follow the trail of, to determine that user watches attentively the time of first ad content, and watch the user attentively first ad content
Time tranfer is to the AI modules；
The AI modules, are additionally operable to be less than the feelings of preset time threshold in the time that the user watches first ad content attentively
Under condition, obtain the second ad material from the server and generate the second ad content, second ad content is transmitted to institute
State display screen；
The display screen, is additionally operable to output second ad content.
3. mobile terminal according to claim 2, it is characterised in that
The AI modules, are additionally operable to determine the first advertisement element according to the time that the user watches first ad content attentively
The cost of use of material, and the cost of use of first ad material is sent to the server so that the server is to institute
The owner for stating the first ad material pays the cost of use of first ad material.
4. mobile terminal according to claim 1, it is characterised in that
The AI modules, are additionally operable to collect the cost of use of other ad materials of the owner of first ad material, point
The cost of use of other ad materials of the owner is analysed to determine the cost of use of first ad material, and will be described
The cost of use of first ad material is sent to the server so that the server owning to first ad material
Person pays the cost of use of first ad material.
5. the mobile terminal according to any one in Claims 1 to 4, it is characterised in that the application data includes：Depending on
Frequency is played the application data of application, the application data of film ticketing service application, the application data of performance ticketing service application and music and broadcast
Put the application data of application；
It is described that the application data is counted, the interest principal of user, the AI modules are determined according to statistical result
Specifically for：Text analyzing is carried out to the application data, to obtain dominant role title and/or featured performer title；To master
Want role's title and/or featured performer title to be counted, obtain the frequency highest dominant role title or main counted on
Performer's name is referred to as the interest main body.
6. a kind of information output method, it is characterised in that applied to including the shifting of processor, artificial intelligence AI modules and display screen
Dynamic terminal, methods described includes：
The mobile terminal controls the processor to obtain the application data in the mobile terminal, and the application data is transmitted
To the AI modules；
Control the AI modules to count the application data, the interest main body of user is determined according to statistical result；Control
The AI modules obtain first ad material related to the interest main body from server according to the interest main body of the user,
The first ad content for target product is generated using first ad material, first ad content is transmitted to institute
State display screen；
The display screen is controlled to export first ad content.
7. method according to claim 6, it is characterised in that the mobile terminal also includes front camera；
Methods described also includes：
The front camera is controlled after the display screen outputs first ad content, carrying out eyeball to user chases after
Track, to determine that user watches attentively the time of first ad content, and by the user watch attentively first ad content when
Between transmit to the AI modules；
The AI modules are controlled to be less than the situation of preset time threshold in the time that the user watches first ad content attentively
Under, obtain the second ad material from the server and generate the second ad content, second ad content is transmitted to described
Display screen；
The display screen is controlled to export second ad content.
8. method according to claim 7, it is characterised in that methods described also includes：
The time for controlling the AI modules to watch first ad content attentively according to the user determines first ad material
Cost of use, and the cost of use of first ad material is sent to the server so that the server is to described
The owner of first ad material pays the cost of use of first ad material.
9. method according to claim 6, it is characterised in that methods described also includes：
The cost of use of other ad materials of the owner of the first ad material described in the AI module collections is controlled, institute is analyzed
The cost of use of other ad materials of the owner is stated to determine the cost of use of first ad material, and by described first
The cost of use of ad material be sent to the server so that owner's branch from the server to first ad material
Pay the cost of use of first ad material.
10. the method according to any one in claim 6~9, it is characterised in that the application data includes：Video
Play the application data, the application data of film ticketing service application, the application data and music of performance ticketing service application of application
The application data of application；
The control AI modules are counted to the application data, and the interest main body of user is determined according to statistical result,
Including：The AI modules are controlled to carry out text analyzing to the application data, to obtain dominant role title and/or featured performer
Title；Control the AI modules to count dominant role title and/or featured performer title, obtain the frequency counted on most
High dominant role title or featured performer name are referred to as the interest main body.
11. a kind of mobile terminal, it is characterised in that including first processing units, second processing unit and display unit, wherein,
The first processing units, for obtaining the application data in the mobile terminal, the application data is transmitted to institute
State second processing unit；
The second processing unit, for being counted to the application data, the interest master of user is determined according to statistical result
Body；First ad material related to the interest main body is obtained from server according to the interest main body of the user, institute is utilized
The generation of the first ad material is stated for the first ad content of target product, first ad content is transmitted to the display
Unit；
The display unit, for exporting first ad content.
12. mobile terminal according to claim 11, it is characterised in that it is single that the mobile terminal also includes preposition shooting
Member；
The preposition image unit, after outputing first ad content in the display unit, is carried out to user
Eyeball tracking, to determine that user watches attentively the time of first ad content, and the user is watched attentively in first advertisement
The time tranfer of appearance is to the second processing unit；
The second processing unit, is additionally operable to be less than preset time threshold in the time that the user watches first ad content attentively
In the case of value, obtain the second ad material from the server and generate the second ad content, second ad content is passed
Transport to the display unit；
The display unit, is additionally operable to output second ad content.
13. mobile terminal according to claim 12, it is characterised in that
The second processing unit, is additionally operable to determine described first according to the time that the user watches first ad content attentively
The cost of use of ad material, and the cost of use of first ad material is sent to the server so that the service
Device pays the cost of use of first ad material to the owner of first ad material.
14. a kind of mobile terminal, it is characterised in that including general processor and display screen, the general processor is used for：
The application data in the mobile terminal is obtained, the application data is counted, user is determined according to statistical result
Interest main body；The first advertisement element related to the interest main body is obtained from server according to the interest main body of the user
Material, the first ad content for target product is generated using first ad material, and first ad content is transmitted
To the display screen；
The display screen, for exporting first ad content.
15. mobile terminal according to claim 14, it is characterised in that the general processor include application processor and
Artificial intelligence AI modules, the AI modules are integrated in the application processor, and the AI modules are used for：
Perform at least one step in the step of general processor is used to be performed.
16. mobile terminal according to claim 14, it is characterised in that the general processor include application processor and
Artificial intelligence AI modules, the AI modules are set independently of the application processor, and the AI modules are used for：
Perform at least one step in the step of general processor is used to be performed.
17. a kind of mobile terminal, it is characterised in that connect including processor, artificial intelligence AI modules, display screen, memory, communication
Mouth and one or more programs, wherein, one or more of programs are stored in the memory, and are configured as
Performed by the processor and the AI modules, described program includes being used in perform claim 6 to 10 any one methods of requirement
The step of instruction.
18. a kind of computer-readable recording medium, it is characterised in that it stores the computer program for electronic data interchange,
Wherein, the computer program causes computer to perform the method as described in claim 6 to 10 any one, the computer
Including mobile terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710474833.5A CN107330721A (en) | 2017-06-20 | 2017-06-20 | Information output method and related product |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710474833.5A CN107330721A (en) | 2017-06-20 | 2017-06-20 | Information output method and related product |
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| CN107330721A true CN107330721A (en) | 2017-11-07 |
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| CN201710474833.5A Pending CN107330721A (en) | 2017-06-20 | 2017-06-20 | Information output method and related product |
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Cited By (1)
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| CN110569434A (en) * | 2019-08-22 | 2019-12-13 | 深圳市天彦通信股份有限公司 | accurate case pushing method and related device |
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Application publication date: 20171107 |