CN107318033B - Television advertising recommended method and system - Google Patents

Television advertising recommended method and system Download PDF

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Publication number
CN107318033B
CN107318033B CN201710521684.3A CN201710521684A CN107318033B CN 107318033 B CN107318033 B CN 107318033B CN 201710521684 A CN201710521684 A CN 201710521684A CN 107318033 B CN107318033 B CN 107318033B
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CN
China
Prior art keywords
advertisement
break
user
interest
duration
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Expired - Fee Related
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CN201710521684.3A
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Chinese (zh)
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CN107318033A (en
Inventor
邓鹏�
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen Jiuzhou Electric Appliance Co Ltd
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Shenzhen Jiuzhou Electric Appliance Co Ltd
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Priority to CN201710521684.3A priority Critical patent/CN107318033B/en
Publication of CN107318033A publication Critical patent/CN107318033A/en
Priority to PCT/CN2018/087500 priority patent/WO2019001166A1/en
Application granted granted Critical
Publication of CN107318033B publication Critical patent/CN107318033B/en
Expired - Fee Related legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a kind of television advertising recommended method and systems, the level of interest of television advertising is ranked up television advertising by user, then playing sequence is readjusted to television advertising according to sequence, television advertising is arranged alternately by ad break beginning and end position according to collating sequence, the prime time of ad break is made full use of to show the interested television advertising of user, the direct zapping of user is avoided to cause subsequent television advertising that cannot be seen, avoid the waste of expense and cost, it allows users to see interested advertisement, advertisement and merchandise news are obtained well.

Description

Television advertising recommended method and system
Technical field
The present invention relates to digital TV field more particularly to a kind of television advertising recommended methods and system.
Background technique
Currently, playing television advertising in TV programme has become a kind of normality, businessman in TV programme by launching Advertisement publicizes, promotes, sells extensive stock, and user knows the corresponding information of commodity from television advertising, cognition purchase is various Commodity.
Present television advertising be all be fixed on specific time period specific time broadcasting, more the expense of the period advertisement of gold more It is high.But since television advertising quantity is excessive, the plenty of time is occupied, at this moment user is not for liking uninterested television advertising The direct zapping of meeting, is switched to other channels and sees other TV programme or television advertising, television advertising user subsequent in this way is just Not it will be seen that for advertisement businessman advertisement be not seen by the user the waste for causing expense and cost, for a user Interested advertisement that may be present below can be missed, advertisement and merchandise news cannot be obtained well, this is all great wave Take.
Summary of the invention
In view of this, it is necessary to be fixed on specific time period for above-mentioned television advertising and play, user's zapping is wasting Problem provides a kind of television advertising recommended method and system.
A kind of television advertising recommended method provided by the invention, includes the following steps:
S10: user is obtained to the level of interest of different advertisement types;
S20: the advertisement type of advertisement will be played by obtaining following ad break, and according to degree of user interest by height to It is low to be ranked up to by advertisement to play, obtain collating sequence;
S30: the beginning and end according to collating sequence in ad break is arranged alternately advertisement, to the playing sequence of advertisement into Row is readjusted.
Further, the step S10 specifically: the switching time according to user in the setting period to same advertisement type The playing duration of several and same advertisement type advertisement obtains user to the level of interest of the advertisement type, and switching times are fewer The more long then level of interest of playing duration is higher.
Further, the method also includes steps: if next the advertisement of ad break is not that user is interested Advertisement, then the advertisement type of advertisement will be played and be ranked up acquisition collating sequence by continuing ad break after obtaining, then Interested two advertisements of middle position user are picked out according to collating sequence and a upper ad break starts and last two Advertisement is exchanged.
Further, the method also includes steps: the filling advertisement of multiple a variety of durations is preset, after exchange, The practical duration of the advertising time of two ad break is detected, if practical duration is less than the overall length of ad break, using identical The filling advertisement of duration is filled, last to sorting in the ad break if practical duration is greater than the overall length of ad break Advertisement cut so that practical duration be equal to ad break overall length.
A kind of television advertising recommender system provided by the invention, comprising:
Level of interest obtains module, obtains user to the level of interest of different advertisement types;
Order ads module, the advertisement type of advertisement will be played by obtaining following ad break, and according to user interest Degree is ranked up to by advertisement to play from high to low, obtains collating sequence;
Advertisement adjusts module, and the beginning and end according to collating sequence in ad break is arranged alternately advertisement, to advertisement Playing sequence is readjusted.
Further, the level of interest obtains switching time of the module according to user in the setting period to same advertisement type The playing duration of several and same advertisement type advertisement obtains user to the level of interest of the advertisement type, and switching times are fewer The more long then level of interest of playing duration is higher.
Further, the system also includes advertisement Transpose modules, if next the advertisement of ad break is not user Interested advertisement, then continue obtain after ad break will play the advertisement type of advertisement and be ranked up acquisition sequence it is suitable Sequence, then according to collating sequence picks out interested two advertisements of middle position user and a upper ad break starts and finally Two advertisements exchanged.
Further, the system also includes: durations to adjust module, presets the filling advertisement of multiple a variety of durations, After exchange, the practical duration of the advertising time of two ad break is detected, if practical duration is less than the overall length of ad break, It is filled using the filling advertisement of identical duration, if practical duration is greater than the overall length of ad break, in the ad break Last advertisement of sorting is cut, so that practical duration is equal to the overall length of ad break.
Television advertising recommended method and system of the present invention, by user to the level of interest of television advertising come to television advertising Be ranked up, then according to sequence to television advertising readjust playing sequence, according to collating sequence by ad break and End position starts to be arranged alternately television advertising, makes full use of the prime time of ad break to show the interested TV of user Advertisement avoids the direct zapping of user from causing subsequent television advertising that cannot be seen, avoids the waste of expense and cost, make User obtains advertisement and merchandise news it can be seen that interested advertisement well.
Detailed description of the invention
Fig. 1 is the flow chart of the television advertising recommended method in one embodiment;
Fig. 2 is the structure chart of the television advertising recommender system in one embodiment.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right The present invention is further elaborated.It should be appreciated that described herein, specific examples are only used to explain the present invention, not For limiting the present invention.
Fig. 1 is the flow chart of the television advertising recommended method in one embodiment, as shown in Figure 1, this method includes as follows Step:
Step S10: user is obtained to the level of interest of different advertisement types.
There are many type of the television advertising played in TV programme, and user is for different advertisement type level of interest It is entirely different, than if any user it is very interested in electric appliance advertisement, lose interest in completely to drinks;And some users are to skin care Product are very interested, lose interest in electric appliance.User will stop viewing to interested advertisement type, and if it is loseing interest in Advertisement type then can switching channels.To be preferably user's recommended advertisements, so that user is obtained more advertising informations, need first User is obtained to the level of interest of different advertisement types.
Specifically, the step is according to user in the setting period to the switching times and same commercial paper of same advertisement type The playing duration of type advertisement obtains user to the level of interest of the advertisement type, and the fewer playing duration of switching times the long then emerging Interesting degree is higher.It is just switched for example, the advertisement of some types has played several seconds, belongs to the uninterested advertisement of user, some The advertisement of type, which plays half and is just switched, belongs to that user is more interested, and the advertisement of some types, which is completely finished watching, not to be switched then It is interested to belong to user.
Step S20: the advertisement type of advertisement will be played by obtaining following ad break, and according to degree of user interest by It is high to Low to be ranked up to by advertisement to play, obtain collating sequence.
User to the level of interest of various advertisement types after the acquisition, next can according to the level of interest of user come To user's recommended advertisements.The step then obtains the advertisement type for all advertisements that the following period will play, and according to user Level of interest being ranked up from high to low obtains collating sequence, and this makes it possible to the degree of user interest to following advertisement It gets information about, convenient for preferably recommending.
Step S30: the beginning and end according to collating sequence in ad break is arranged alternately advertisement, suitable to the broadcasting of advertisement Sequence is readjusted.
Ad break is among two TV programme, usually terminates that (namely ad break is opened in previous program Begin early period), it is the prime time of ad break that next program, which will start (the namely end later period of ad break), is used A period of time advertisement is often watched at family after previous program, and user can wait programs before next program starts Start also watch a period of time television advertising, thus it is best in the high advertising results of the two nodes arrangement degree of user interest. Therefore the step readjusts the playing sequence of advertisement, the beginning and end according to collating sequence in ad break is alternately arranged The high television advertising of degree of user interest is thus all arranged and has arrived the both ends of ad break by cloth advertisement, to reach fine Recommendation effect.
In addition will appear such case, i.e., the television advertising of following ad break is not the interested advertisement of user, So user will direct switching channels, this allows for the waste for causing entire ad break, therefore in this case, this method It further comprises the steps of:
If the advertisement of following ad break is not the interested advertisement of user, continuing ad break after obtaining will It plays the advertisement type of advertisement and is ranked up acquisition collating sequence, middle position user is then picked out according to collating sequence Interested two advertisements start with a upper ad break and two last advertisements are exchanged.User it will feel emerging later in this way The advertisement in the middle position of interest is transposed to next ad break head and the tail, had both made subsequent user interested but had sorted bad Advertisement can be seen by the user, in turn avoid the waste that the direct switching channels of user make following ad break.
After being exchanged, since the two advertisement durations exchanged mutually will be different, it may appear that duration is poor, then When broadcasting, it may appear that in ad break for some time without any content or beyond ad break when overall length, such as A is wide After a advertisement duration 5 seconds of announcement period, the b advertisement duration of B ad break 3 seconds, a and b are exchanged, then A ad break will have 2 Second time there is no any content, and B ad break can exceed total duration 2 seconds, thus will affect normal TV programme or The broadcasting of person's television advertising, thus this method further include: the filling advertisement for presetting multiple a variety of durations, after exchange, inspection The practical duration of the advertising time of two ad break is surveyed, if practical duration is less than the overall length of ad break, when using identical Long filling advertisement is filled, last to sorting in the ad break if practical duration is greater than the overall length of ad break Advertisement is cut, so that practical duration is equal to the overall length of ad break.In this way by the filling of preset filling advertisement and right The cutting of user's minimum advertisement interested, to ensure that the overall length of ad break does not change, the imperceptible variation of user, TV Program and advertisement are also unaffected.
The television advertising recommended method, is ranked up the level of interest of television advertising to television advertising by user, Then playing sequence is readjusted to television advertising according to sequence, is opened according to collating sequence by ad break beginning and end position Beginning is arranged alternately television advertising, makes full use of the prime time of ad break to show the interested television advertising of user, avoids The direct zapping of user causes subsequent television advertising that cannot be seen, and avoids the waste of expense and cost, allows users to See interested advertisement, obtains advertisement and merchandise news well.
Meanwhile the present invention also provides a kind of television advertising recommender systems, as shown in Fig. 2, the system includes:
Level of interest obtains module 100, obtains user to the level of interest of different advertisement types.
There are many type of the television advertising played in TV programme, and user is for different advertisement type level of interest It is entirely different, than if any user it is very interested in electric appliance advertisement, lose interest in completely to drinks;And some users are to skin care Product are very interested, lose interest in electric appliance.User will stop viewing to interested advertisement type, and if it is loseing interest in Advertisement type then can switching channels.To be preferably user's recommended advertisements, user is made to obtain more advertising informations, interest journey Degree obtains level of interest of the module 100 firstly the need of acquisition user to different advertisement types.
Specifically, level of interest obtains switching times of the module 100 according to user in the setting period to same advertisement type, And the playing duration of same advertisement type advertisement obtains user to the level of interest of the advertisement type, the fewer broadcasting of switching times The more long then level of interest of duration is higher.It is just switched for example, the advertisement of some types has played several seconds, belongs to user and do not feel emerging The advertisement of interest, the advertisements of some types, which plays half and is just switched, belongs to that user is more interested, and the advertisement of some types is complete It finishes watching and is not switched, it is interested to belong to user.
Order ads module 200, the advertisement type of advertisement will be played by obtaining following ad break, and emerging according to user Interesting degree is ranked up to by advertisement to play from high to low, obtains collating sequence.
User to the level of interest of various advertisement types after the acquisition, next can according to the level of interest of user come To user's recommended advertisements.Order ads module 200 obtains the advertisement type for all advertisements that the following period will play, and root According to degree of user interest being ranked up from high to low, collating sequence is obtained, this makes it possible to emerging to the user of following advertisement Interesting degree is got information about, convenient for preferably recommending.
Advertisement adjusts module 300, and the beginning and end according to collating sequence in ad break is arranged alternately advertisement, to advertisement Playing sequence readjusted.
Ad break is among two TV programme, usually terminates that (namely ad break is opened in previous program Begin early period), it is the prime time of ad break that next program, which will start (the namely end later period of ad break), is used A period of time advertisement is often watched at family after previous program, and user can wait programs before next program starts Start also watch a period of time television advertising, thus it is best in the high advertising results of the two nodes arrangement degree of user interest. Therefore advertisement adjustment module 300 playing sequence of advertisement is readjusted, according to collating sequence ad break beginning and End is arranged alternately advertisement, and thus the high television advertising of degree of user interest is all arranged and has arrived the both ends of ad break, from And reach good recommendation effect.
In addition will appear such case, i.e., the television advertising of following ad break is not the interested advertisement of user, So user will direct switching channels, this allows for the waste for causing entire ad break, therefore in this case, the system Further include:
Advertisement Transpose module continues to obtain if next the advertisement of ad break is not the interested advertisement of user Ad break will play the advertisement type of advertisement and be ranked up acquisition collating sequence later, then be selected according to collating sequence Interested two advertisements of middle position user start with a upper ad break out and two last advertisements are exchanged.In this way The advertisement in the interested middle position of user later is transposed to next ad break head and the tail, had both made subsequent user sense emerging Interesting but bad advertisement of sorting can be seen by the user, and in turn avoided the direct switching channels of user and made following ad break Waste.
After being exchanged, since the two advertisement durations exchanged mutually will be different, it may appear that duration is poor, then When broadcasting, it may appear that in ad break for some time without any content or beyond ad break when overall length, such as A is wide After a advertisement duration 5 seconds of announcement period, the b advertisement duration of B ad break 3 seconds, a and b are exchanged, then A ad break will have 2 Second time there is no any content, and B ad break can exceed total duration 2 seconds, thus will affect normal TV programme or The broadcasting of person's television advertising, the thus system further include: duration adjusts module, and the filling for presetting multiple a variety of durations is wide It accuses, after exchange, detects the practical duration of the advertising time of two ad break, if practical duration is total less than ad break It is long, then it is filled using the filling advertisement of identical duration, if practical duration is greater than the overall length of ad break, when to the advertisement Last advertisement of sorting in section is cut, so that practical duration is equal to the overall length of ad break.Pass through preset filling in this way The filling of advertisement, and to user minimum advertisement interested cutting, to ensure that the overall length of ad break does not change, user's sense Feel that TV programme and advertisement are also unaffected less than variation.
The television advertising recommender system, is ranked up the level of interest of television advertising to television advertising by user, Then playing sequence is readjusted to television advertising according to sequence, is opened according to collating sequence by ad break beginning and end position Beginning is arranged alternately television advertising, makes full use of the prime time of ad break to show the interested television advertising of user, avoids The direct zapping of user causes subsequent television advertising that cannot be seen, and avoids the waste of expense and cost, allows users to See interested advertisement, obtains advertisement and merchandise news well.
The above is merely preferred embodiments of the present invention, be not intended to limit the invention, it is all in spirit of the invention and Made any modifications, equivalent replacements, and improvements etc., should all be included in the protection scope of the present invention within principle.

Claims (6)

1. a kind of television advertising recommended method, which comprises the steps of:
S10: user is obtained to the level of interest of different advertisement types;
S20: the advertisement type of advertisement will be played by obtaining following ad break, and right from high to low according to degree of user interest Advertisement to play is ranked up, collating sequence is obtained;
S30: the beginning and end according to collating sequence in ad break is arranged alternately advertisement, carries out weight to the playing sequence of advertisement New adjustment;
The method also includes steps: if next the advertisement of ad break is not the interested advertisement of user, continuing to obtain Ad break will play the advertisement type of advertisement and be ranked up acquisition collating sequence after taking, and then be chosen according to collating sequence Select that interested two advertisements of middle position user start with a upper ad break and two last advertisements are exchanged.
2. television advertising recommended method according to claim 1, which is characterized in that the step S10 specifically: according to setting User obtains user couple to the playing duration of the switching times of same advertisement type and same advertisement type advertisement in fixed cycle The level of interest of the advertisement type, the more long then level of interest of the fewer playing duration of switching times are higher.
3. television advertising recommended method according to claim 1, which is characterized in that the method also includes steps: in advance The filling advertisement of multiple a variety of durations is set, after exchange, detects the practical duration of the advertising time of two ad break, if real Border duration is less than the overall length of ad break, then is filled using the filling advertisement of identical duration, if practical duration is greater than advertisement The overall length of period then cuts last advertisement of sorting in the ad break, so that practical duration is equal to ad break Overall length.
4. a kind of television advertising recommender system characterized by comprising
Level of interest obtains module, obtains user to the level of interest of different advertisement types;
Order ads module, the advertisement type of advertisement will be played by obtaining following ad break, and according to degree of user interest It is ranked up from high to low to by advertisement to play, obtains collating sequence;
Advertisement adjusts module, and the beginning and end according to collating sequence in ad break is arranged alternately advertisement, the broadcasting to advertisement Sequence is readjusted;
The system also includes: advertisement Transpose module, if next the advertisement of ad break is not the interested advertisement of user, The advertisement type of advertisement will be played and be ranked up acquisition collating sequence by then continuing ad break after obtaining, then according to row Sequence sequence picks out interested two advertisements of middle position user and a upper ad break starts and two last advertisements into Row is exchanged.
5. television advertising recommender system according to claim 4, which is characterized in that the level of interest obtain module according to User obtains user to the playing duration of the switching times of same advertisement type and same advertisement type advertisement in the setting period To the level of interest of the advertisement type, the more long then level of interest of the fewer playing duration of switching times is higher.
6. television advertising recommender system according to claim 4, which is characterized in that the system also includes: duration adjustment Module presets the filling advertisement of multiple a variety of durations, after exchange, detects the reality of the advertising time of two ad break Duration is filled, if practical duration if practical duration is less than the overall length of ad break using the filling advertisement of identical duration Greater than the overall length of ad break, then last advertisement of sorting in the ad break is cut, so that practical duration is equal to extensively Accuse the overall length of period.
CN201710521684.3A 2017-06-30 2017-06-30 Television advertising recommended method and system Expired - Fee Related CN107318033B (en)

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CN201710521684.3A CN107318033B (en) 2017-06-30 2017-06-30 Television advertising recommended method and system
PCT/CN2018/087500 WO2019001166A1 (en) 2017-06-30 2018-05-18 Television advertisement pushing method, system and electronic device

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CN107318033B true CN107318033B (en) 2019-11-12

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CN107318033B (en) * 2017-06-30 2019-11-12 深圳市九洲电器有限公司 Television advertising recommended method and system
CN111263203A (en) * 2020-02-28 2020-06-09 宋秀梅 Video advertisement push priority analysis system
CN112822551B (en) * 2020-02-28 2022-09-02 福州灰度科技有限公司 Video advertisement push priority analysis method
CN112465550A (en) * 2020-11-30 2021-03-09 上海酷量信息技术有限公司 System and method for distributing flow according to time dimension lag
CN112507143B (en) * 2020-11-30 2023-01-31 宁波市方略博华文化发展有限公司 Man-machine interaction system for irregular curtain body
CN112969077B (en) * 2021-03-19 2021-11-23 世子合德(杭州)网络科技有限公司 Novel live system is sold to network
CN113810776A (en) * 2021-08-27 2021-12-17 杭州当虹科技股份有限公司 Method and device for automatically generating playlist
CN113706205A (en) * 2021-08-31 2021-11-26 湖南三圆惟度品牌整合有限公司 Advertisement putting method based on portrait recognition and system applying method
CN114187024A (en) * 2021-10-26 2022-03-15 特赞(上海)信息科技有限公司 Advertisement label time sequence analysis method, device, equipment and storage medium

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