CN107295418A - A kind of merchandise news method for pushing operated based on TV programme and user - Google Patents
A kind of merchandise news method for pushing operated based on TV programme and user Download PDFInfo
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- CN107295418A CN107295418A CN201710634266.5A CN201710634266A CN107295418A CN 107295418 A CN107295418 A CN 107295418A CN 201710634266 A CN201710634266 A CN 201710634266A CN 107295418 A CN107295418 A CN 107295418A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- General Business, Economics & Management (AREA)
- Marketing (AREA)
- Strategic Management (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- General Physics & Mathematics (AREA)
- Development Economics (AREA)
- Theoretical Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of merchandise news method for pushing operated based on TV programme and user, methods described includes：The Pre purchase operational order of user is received, the Pre purchase operational order is responded, the present image of the TV programme of user's viewing is obtained；Present image is pre-processed, target image is obtained；The corresponding end article information of similar with the target image image information of search；End article information is shown to user, so, user is while TV is seen, once the commodity oneself admired are run into television image, immediately operational order can be sent by the user terminal such as remote control or mobile phone plane plate computer, it is possible to obtain information and the purchase link of the commodity, i.e., it is efficient and convenient, targetedly search commercial articles, it is ensured that the Accuracy and high efficiency of information search.
Description
Technical field
Pushed away the present invention relates to network technique field, more particularly to a kind of merchandise news operated based on TV programme and user
Delivery method.
Background technology
With developing rapidly for intelligent appliance and ecommerce, increasing people's shopping way is purchased by traditional solid shop/brick and mortar store
Object space formula is transformed into carries out shopping at network by intelligent appliance, and existing shopping at network mode is substantially that user passes through keyword
The commodity oneself admired are searched in shopping platform, the basic model of purchase is then selected, places an order, paying；And with TV and hand
The development of the mobile terminal interdynamic technology such as machine, when user watches TV programme, if the commodity sense to occurring in television image
Interest, can only by way of above-mentioned shopping at network by keyword be set as television programme title scan for purchase, but this
Kind of mode is pretty troublesome, and often volumes of searches is huge and target is indefinite, and efficiency is very low, be easily caused after user repeatedly attempts still without
Method finds the commodity admired.
The content of the invention
The technical problem existed based on background technology, the present invention proposes a kind of business operated based on TV programme and user
Product information-pushing method；
A kind of merchandise news method for pushing operated based on TV programme and user proposed by the present invention, including：
S1, the Pre purchase operational order for receiving user, respond the Pre purchase operational order, obtain the TV of user's viewing
The present image of program；
S2, present image is pre-processed, obtain target image；
The corresponding end article information of S3, the search image information similar with target image；
S4, to user show end article information.
Preferably, in step S1, the Pre purchase operational order for receiving user is specifically included：Receive user by with
The Pre purchase operational order that the remote control of the TV programme playback terminal connection is sent；
Preferably, in step S1, the Pre purchase operational order for receiving user is specifically included：Receive user by with
The Pre purchase operational order that the user terminal of TV programme playback terminal connection is sent, the user terminal include mobile phone,
Tablet personal computer and other mobile communication equipments.
Preferably, step S2, is specifically included：Present image is averagely divided into N number of region, N number of target image is obtained.
Preferably, step S2, is specifically included：Present image is cut and delete processing according to user instruction operation,
Obtain target image.
Preferably, step S3, the end article information, is specifically included：Purchase link, purchase approach, trade name and
One or more in Brand.
Preferably, step S3, is specifically included：The corresponding mesh of similar with target image image information is searched on the internet
Mark merchandise news；
Preferably, step S3, is specifically included：The corresponding mesh of similar with target image image information is searched in shopping platform
Mark merchandise news.
Preferably, step S4, is specifically included：On TV programme playback terminal end article information is shown to user；
Preferably, step S4, is specifically included：Shown on the user terminal being connected with TV programme playback terminal to user
End article information.
Pre purchase operational order of the invention by receiving user, responds the Pre purchase operational order, obtains user and sees
The present image for the TV programme seen, is pre-processed to present image, obtains target image, is searched for similar to target image
The corresponding end article information of image information, end article information is shown to user.In this way, user is while TV is seen, one
Denier runs into the commodity oneself admired in television image, can be sent immediately by the user terminal such as remote control or mobile phone plane plate computer
Operational order, it is possible to which the information and purchase for obtaining the commodity are linked, i.e., efficient and convenient, targetedly search commercial articles,
It ensure that the Accuracy and high efficiency of information search.
Brief description of the drawings
Fig. 1 is shown for a kind of flow of the merchandise news method for pushing operated based on TV programme and user proposed by the present invention
It is intended to.
Embodiment
Reference picture 1, a kind of merchandise news method for pushing operated based on TV programme and user proposed by the present invention, bag
Include：
Step S1, receives the Pre purchase operational order of user, responds the Pre purchase operational order, obtains user's viewing
The present image of TV programme, wherein, the Pre purchase operational order for receiving user is specifically included：Receive user by with the electricity
The Pre purchase operational order sent depending on the remote control that program playback terminal is connected, specifically, the Pre purchase behaviour for receiving user
Instruct, specifically include：Receive the Pre purchase that user is sent by the user terminal being connected with the TV programme playback terminal
Operational order, the user terminal includes mobile phone, tablet personal computer and other mobile communication equipments.
In concrete scheme, user is while TV is seen, once the commodity oneself admired are run into television image, can
Immediately Pre purchase operational order is sent by the user terminal such as remote control or mobile phone plane plate computer, obtains the TV Festival of user's viewing
Purpose present image.
Step S2, is pre-processed to present image, obtains target image；This step is specifically included：Present image is put down
N number of region is divided into, N number of target image is obtained.Specifically, this step also includes：According to user instruction operation to current figure
As being cut and delete processing, target image is obtained.
In concrete scheme, present image is averagely divided into N number of region, N number of target image is obtained, in order to side
Just the efficiency and accuracy of subsequent searches；Present image is cut and delete processing according to user instruction operation, obtain mesh
Logo image, it is therefore an objective to targetedly scanned for the local image that user plans.
Step S3, searches for the corresponding end article information of similar with target image image information, wherein, the target business
Product information, is specifically included：One or more in purchase link, purchase approach, trade name and Brand.
Specifically, this step includes：The corresponding target business of similar with target image image information is searched on the internet
Product information；Specifically, this step includes：The corresponding end article of similar with target image image information is searched in shopping platform
Information.
In concrete scheme, on internet or shopping platform, target image is identified by image recognition, searched for
The purchase of the corresponding end article of the image information similar with target image links, buys approach, trade name and Brand
In one or more.
Step S4, end article information is shown to user.
Specifically, showing end article information to user on TV programme playback terminal；Specifically, with TV programme
On the user terminal of playback terminal connection end article information is shown to user
In concrete scheme, after end article information is searched, mesh is shown to user on TV programme playback terminal
Merchandise news is marked, or, end article information is directly sent to mobile phone, tablet personal computer of the connection of TV programme playback terminal etc. and is moved
On dynamic communication equipment, quickly bought for user.
Present embodiment responds the Pre purchase operational order by receiving the Pre purchase operational order of user, obtains and uses
The present image of the TV programme of family viewing, is pre-processed to present image, obtains target image, search and target image phase
As the corresponding end article information of image information, to user show end article information.In this way, user is seeing the same of TV
When, once the commodity oneself admired are run into television image, can be immediately whole by the user such as remote control or mobile phone plane plate computer
End sends operational order, it is possible to obtain information and the purchase link of the commodity, i.e., efficient and convenient, targetedly searches for
Commodity, it is ensured that the Accuracy and high efficiency of information search.
The foregoing is only a preferred embodiment of the present invention, but protection scope of the present invention be not limited thereto,
Any one skilled in the art the invention discloses technical scope in, technique according to the invention scheme and its
Inventive concept is subject to equivalent substitution or change, should all be included within the scope of the present invention.
Claims (6)
1. a kind of merchandise news method for pushing operated based on TV programme and user, it is characterised in that including：
S1, the Pre purchase operational order for receiving user, respond the Pre purchase operational order, obtain the TV programme of user's viewing
Present image；
S2, present image is pre-processed, obtain target image；
The corresponding end article information of S3, the search image information similar with target image；
S4, to user show end article information.
2. the merchandise news method for pushing according to claim 1 operated based on TV programme and user, it is characterised in that
In step S1, the Pre purchase operational order for receiving user is specifically included：User is received by being played with the TV programme
The Pre purchase operational order that the remote control of terminal connection is sent；
Preferably, in step S1, the Pre purchase operational order for receiving user is specifically included：Receive user by with it is described
The Pre purchase operational order that the user terminal of TV programme playback terminal connection is sent, the user terminal includes mobile phone, flat board
Computer and other mobile communication equipments.
3. the merchandise news method for pushing according to claim 1 operated based on TV programme and user, it is characterised in that
Step S2, is specifically included：Present image is averagely divided into N number of region, N number of target image is obtained.
Preferably, step S2, is specifically included：Present image is cut and delete processing, obtained according to user instruction operation
Target image.
4. the merchandise news method for pushing according to claim 1 operated based on TV programme and user, it is characterised in that
In step S3, the end article information is specifically included：One in purchase link, purchase approach, trade name and Brand
Or many persons.
5. the merchandise news method for pushing according to claim 1 operated based on TV programme and user, it is characterised in that
Step S3, is specifically included：The corresponding end article information of similar with target image image information is searched on the internet；
Preferably, step S3, is specifically included：The corresponding target business of similar with target image image information is searched in shopping platform
Product information.
6. the merchandise news method for pushing according to claim 1 operated based on TV programme and user, it is characterised in that
Step S4, is specifically included：On TV programme playback terminal end article information is shown to user；
Preferably, step S4, is specifically included：On the user terminal being connected with TV programme playback terminal target is shown to user
Merchandise news.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710634266.5A CN107295418A (en) | 2017-07-29 | 2017-07-29 | A kind of merchandise news method for pushing operated based on TV programme and user |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710634266.5A CN107295418A (en) | 2017-07-29 | 2017-07-29 | A kind of merchandise news method for pushing operated based on TV programme and user |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107295418A true CN107295418A (en) | 2017-10-24 |
Family
ID=60102484
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710634266.5A Pending CN107295418A (en) | 2017-07-29 | 2017-07-29 | A kind of merchandise news method for pushing operated based on TV programme and user |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107295418A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109547861A (en) * | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN110493617A (en) * | 2017-03-14 | 2019-11-22 | 王公诚 | Interact film transmission and play system, devices and methods therefor |
| CN112333494A (en) * | 2020-10-30 | 2021-02-05 | 维沃移动通信有限公司 | Method and device for acquiring article information and electronic equipment |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JPH11154181A (en) * | 1997-11-20 | 1999-06-08 | Toshiba Corp | Shopping system in bi-directional television service |
| CN201657189U (en) * | 2009-12-24 | 2010-11-24 | 深圳市同洲电子股份有限公司 | Television shopping system, digital television receiving terminal and goods information management system |
| CN102542497A (en) * | 2011-12-06 | 2012-07-04 | 上海交通大学 | Television network shopping system and method for elderly population |
| CN106488332A (en) * | 2016-10-25 | 2017-03-08 | 华为软件技术有限公司 | TV shopping method and apparatus |
-
2017
- 2017-07-29 CN CN201710634266.5A patent/CN107295418A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JPH11154181A (en) * | 1997-11-20 | 1999-06-08 | Toshiba Corp | Shopping system in bi-directional television service |
| CN201657189U (en) * | 2009-12-24 | 2010-11-24 | 深圳市同洲电子股份有限公司 | Television shopping system, digital television receiving terminal and goods information management system |
| CN102542497A (en) * | 2011-12-06 | 2012-07-04 | 上海交通大学 | Television network shopping system and method for elderly population |
| CN106488332A (en) * | 2016-10-25 | 2017-03-08 | 华为软件技术有限公司 | TV shopping method and apparatus |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110493617A (en) * | 2017-03-14 | 2019-11-22 | 王公诚 | Interact film transmission and play system, devices and methods therefor |
| CN110493617B (en) * | 2017-03-14 | 2021-07-06 | 王公诚 | Interactive film sending device, viewing terminal device, interactive film sending method and interactive film playing method |
| CN109547861A (en) * | 2018-11-14 | 2019-03-29 | 深圳康佳电子科技有限公司 | Shopping recommendation process method, apparatus and storage medium based on video playing |
| CN112333494A (en) * | 2020-10-30 | 2021-02-05 | 维沃移动通信有限公司 | Method and device for acquiring article information and electronic equipment |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20171024 |