CN107274201A - Marketing method, the apparatus and system drawn a portrait based on user - Google Patents
Marketing method, the apparatus and system drawn a portrait based on user Download PDFInfo
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- CN107274201A CN107274201A CN201610216364.2A CN201610216364A CN107274201A CN 107274201 A CN107274201 A CN 107274201A CN 201610216364 A CN201610216364 A CN 201610216364A CN 107274201 A CN107274201 A CN 107274201A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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Abstract
The present invention provides a kind of marketing method based on user tag, apparatus and system, and methods described includes：When receiving trigger event, server obtains user's mark from the event；Identified according to the user, determine user's portrait belonging to user mark, the user tag that user's portrait is divided in advance for the server according to default tag library；The current corresponding marketing strategy of user's portrait is determined, the marketing strategy is performed to the corresponding user equipment of user portrait；The marketing strategy is the marketing strategy that in preset time and server is configured according to user tag before event triggering.A kind of marketing method based on user tag, apparatus and system that the present invention is provided, drawn a portrait by the user belonging to determining user mark according to the user's mark currently obtained, and will be sent in advance for the configured marketing strategy of user portrait on user's corresponding device in preset time, reach and deliver corresponding marketing strategy in real time, strengthen ageing.
Description
Technical field
The present invention relates to network marketing technical field, more particularly to a kind of battalion drawn a portrait based on user
Pin method, apparatus and system.
Background technology
Network marketing, also marketing or e-marketing referred to as on line refers to that a kind of utilize interconnects
The marketing kenel of net.Internet brings many unique facilities for marketing.
During current marketing, early stage needs to gather substantial amounts of user data, by
The classification system calibration label of user data, aggregate into user's portrait one by one.Lived when needing to deliver to market
When dynamic, marketing strategy directly is sent to each user, does not consider whether each user meets this
Marketing strategy, simply completes simple dispensing marketing activity, while also not supporting while delivering many
The marketing activity of the form of kind.
The content of the invention
The present invention provides a kind of fine integral method method drawn a portrait based on user, apparatus and system,
The problem of for solving that marketing strategy can not be sent in real time to user in the prior art.
In a first aspect, the present invention provides a kind of marketing method drawn a portrait based on user, including：
When receiving trigger event, server obtains user according to the trigger event and identified；
Identified according to the user, determine user's portrait belonging to user mark, the user
The user divided in advance according to default tag library for the server that draws a portrait draws a portrait；
The current corresponding marketing strategy of user's portrait is determined, is identified to the user corresponding
User equipment performs the marketing strategy；The marketing strategy is in preset time and touched in event
The marketing strategy that server is configured according to user's portrait before hair.
Preferably, when receiving trigger event, server obtains user according to the trigger event
Mark, including：
When receiving user's trigger event, server obtains user according to the trigger event and identified；
Or,
When receiving third party's trigger event, server obtains user according to the trigger event and marked
Know.
Preferably, the trigger event page login, order and one kind or many in disbursement and sattlement
Kind.
Preferably, the marketing strategy include coupons send, red packet send, integration deliver and
One or more in reward voucher transmission.
Second aspect, the present invention provides a kind of marketing apparatus drawn a portrait based on user, including：
User's identifier acquisition module, for receiving during trigger event, according to the trigger event
Obtain user's mark；
Type judging module, for being identified according to the user, is determined belonging to user mark
User draws a portrait, the use that user's portrait is divided in advance for the server according to default tag library
Draw a portrait at family；
Marketing sending module, for determining the current corresponding marketing strategy of user's portrait, to
The user identifies corresponding user equipment and performs the marketing strategy；The marketing strategy is pre-
If server is drawn a portrait the marketing strategy of configuration according to user in the time and before event triggering.
Preferably, user's identifier acquisition module, specifically for：Receive user or the 3rd
During square trigger event, server obtains user according to the trigger event and identified.
Preferably, the trigger event page login, order and one kind or many in disbursement and sattlement
Kind.
Preferably, the marketing strategy include coupons send, red packet send, integration deliver and
One or more in reward voucher transmission.
The third aspect, the present invention provides a kind of marketing system drawn a portrait based on user, including label
Storehouse, user's portrait build module, marketing strategy and build module, marketing strategy transmission system, battalion
Pin assembly, wherein,
Tag library, for storing user's portrait information；
User's portrait builds module, and user is divided for user's portrait information in tag library
Portrait；
Marketing strategy builds module, for according to the corresponding marketing plan of the user of division portrait configuration
Slightly；
Marketing apparatus is above-mentioned marketing apparatus, for it is determined that the current correspondence of user portrait
Marketing strategy after, to the marketing strategy send system send execute instruction；
Marketing strategy sends system, for being used according to execute instruction to user mark is corresponding
Family equipment performs the marketing strategy.
Preferably, the marketing strategy, which sends system, includes certificate system, integrating system and red packet system
The one or more of system.
As shown from the above technical solution, a kind of marketing side drawn a portrait based on user that the present invention is provided
Method, apparatus and system, belonging to determining user mark according to the user's mark currently obtained
User's portrait, and will be in advance the configured marketing strategy of user portrait in preset time
It is sent on user's corresponding device, reaches and deliver corresponding marketing strategy in real time, strengthens ageing.
Brief description of the drawings
Fig. 1 is that the flow for the marketing method based on user tag that the embodiment of the present invention 1 is provided is shown
It is intended to；
Fig. 2 is that the structure for the marketing apparatus based on user tag that the embodiment of the present invention 2 is provided is shown
It is intended to；
Fig. 3 is that the structure for the marketing system based on user tag that the embodiment of the present invention 3 is provided is shown
It is intended to.
Embodiment
With reference to the accompanying drawings and examples, the embodiment to the present invention makees further detailed
Description.Following examples are used to illustrate the present invention, but are not limited to the scope of the present invention.
Fig. 1 shows that the embodiment of the present invention 1 provides a kind of marketing method drawn a portrait based on user,
Including：
S11, when receiving trigger event, server obtains user according to the trigger event and identified.
In this step, it is necessary to explanation, trigger event trigger when executive agent include user and
Third party, the third party is the user in execution relation and the main body outside server.
User's trigger event, such as user carry out page login, user carry out order operation with
And user carries out disbursement and sattlement operation, etc..
Third party's trigger event, such as user performed marketing strategy in third-party system,
User mark is sent to the server by third party；Or, user is in third-party system
In performed marketing strategy, user mark and marketing strategy are sent to the service by third party
Device.
Server obtains unique user according to trigger event and identified.
S12, according to the user identify, determine the user mark belonging to user portrait (as scheme
It is shown), user's portrait is marked for the user that the server is divided in advance according to default tag library
Label.In partition process, operation personnel passes through existing multiple users in the default tag library of selection
Label, and user's portrait is drawn a circle to approve out by default computation rule.User portrait is applicable to many
Individual user.
In this step, it is necessary to which explanation, user's portrait is server according to useful
Family label information carries out the portrait that sort merge is formed.The structure of this user portrait is earlier than user
Trigger event.
S13, the current corresponding marketing strategy of user portrait is determined, to user mark pair
The user equipment answered performs the marketing strategy；Wherein, the marketing strategy is in preset time
And the marketing strategy that server is configured according to user tag before event triggering.The marketing plan
Slightly include one kind or many during coupons transmission, red packet transmission, integration dispensing and reward voucher are sent
Kind.In this step, it is necessary to explanation, in preset time and user's trigger event it
What a or multiple marketing strategies preceding server be configured to one or more users portrait.When
User's mark owning user of preceding trigger event is drawn a portrait in preset time and in user's trigger event
Server is configured before can find in one or more users portrait of marketing strategy, then will
Corresponding marketing strategy is sent to active user's portrait owning user equipment in real time.
For the methods described of the embodiment of the present invention 1, it is explained with embodiment：
(1) user's trigger event
When the pages of the user A by equipment login service device, the unique subscriber mark of the user A
Know being serviced device to be recorded.If the marketing strategy such as following table institute previously generated in one week server
Show：
As can be seen from the above table, marketing strategy has been configured it in preset time server.If
2. the user identifier of trigger event shares family portrait, then server can be in user's trigger event
Meanwhile, marketing strategy " providing 2 yuan of certificates of calling a taxi " is sent to equipment used in user in time
On.
Or, as can be seen from the above table, plan of marketing is configured in preset time server
Slightly.2. and 3. if the user identifier of trigger event shares family portrait, server can be in user
While trigger event, by marketing strategy " provide 2 yuan of certificates of calling a taxi " and " Alipay is integrated and given
Send 5 points " it is sent in time used in user in equipment.
Or, as can be seen from the above table, plan of marketing is configured in preset time server
Slightly.If trigger event user mark do not meet any one user portrait, server with
There is no equipment used in marketing strategy to user to send during the triggered time of family.
(2) third party's trigger event
User B performs marketing strategy in third party (such as online shopping mall).If user B is in a net
Article is bought in upper store using reward voucher, and third party can record user B unique subscriber identification,
Third party's trigger event (such as sends connection request) with server of the present invention, server connection
After third party, user B marketing message can be got from third party.
Marketing message such as user B is " user identify+use coupons ".If user B use
Family is identified in the database of server, and server can determine whether belonging to user B user's mark
User draws a portrait., can be at first if there is the marketing strategy of " granting coupons " in server
It is interior to send coupons to user B.
Marketing message such as user B is " user identify+use reward voucher ".If user B use
Family is identified in the database of server, and server can determine whether belonging to user B user's mark
User draws a portrait.If the marketing strategy of " granting reward voucher ", server meeting are not present in server
Set up the delivery system of " reward voucher ".
A kind of marketing method drawn a portrait based on user that the embodiment of the present invention 1 is provided, passes through basis
The user's mark currently obtained determines user's portrait belonging to user mark, and will be when default
It is interior to be sent in advance for the configured marketing strategy of user portrait on user's corresponding device, reach
To corresponding marketing strategy is delivered in real time, strengthen ageing.
A kind of marketing apparatus drawn a portrait based on user of the embodiment of the present invention 2, bag as shown in Figure 2
User's identifier acquisition module, type judging module and marketing sending module are included, wherein：
When user's identifier acquisition module is used to receive trigger event, obtained according to the trigger event
Take family mark.Specifically for：When receiving user or third party's trigger event, server root
User's mark is obtained according to the trigger event.
Type judging module is used to be identified according to the user, determines the use belonging to user mark
Family is drawn a portrait, the user that user's portrait is divided in advance for the server according to default tag library
Portrait.
Marketing sending module is used to determine the current corresponding marketing strategy of user's portrait, to institute
State user and identify the corresponding user equipment execution marketing strategy；The marketing strategy is default
Server is drawn a portrait the marketing strategy of configuration according to user in time and before event triggering.
After user or third party's trigger event, user's identifier acquisition module is touched according to described
The hair time is got user or identified using the user of the user of third party system, and user is marked
Knowledge is sent to type judging module.The type judging module is identified according to the user got,
User's portrait belonging to user mark is determined, and user's portrait after determination is sent to marketing
Sending module.The marketing sending module judges whether user's portrait after determining is being pre-configured with
In user's portrait of marketing strategy, if if, corresponding marketing strategy is sent in real time
Described in user on user equipment.
Due to the described device of the embodiment of the present invention 2 and the principle of the methods described of the embodiment of the present invention 1
It is identical, it will not be repeated here.
A kind of marketing apparatus drawn a portrait based on user that the embodiment of the present invention 2 is provided, passes through basis
The user's mark currently obtained determines user's portrait belonging to user mark, and will be when default
It is interior to be sent in advance for the configured marketing strategy of user portrait on user's corresponding device, reach
To corresponding marketing strategy is delivered in real time, strengthen ageing.
As Fig. 3 shows a kind of marketing system drawn a portrait based on user that the embodiment of the present invention 3 is provided
System, including tag library, user's portrait build module, marketing strategy and build module, marketing strategy
Transmission system and marketing apparatus, wherein,
Tag library is used to store user tag information.
The user tag information that user tag builds module and is used in tag library divides user's picture
Picture；
Marketing strategy, which builds module, to be used for according to the corresponding marketing plan of the user of division portrait configuration
Slightly；
Marketing apparatus is the marketing apparatus described in above-described embodiment 2, for it is determined that the user
After the current corresponding marketing strategy of portrait, send system to the marketing strategy and send execute instruction；
Marketing strategy, which sends system, to be used to identify corresponding user to the user according to execute instruction
Equipment performs the marketing strategy.Wherein, the marketing strategy send system include certificate system,
The one or more of integrating system and red packet system.
It can be seen that user tag, which builds module, is directed to a large amount of use stored in tag library
Family label information carries out classifying and dividing, forms multiple user's portraits.Marketing strategy builds module pin
User's portrait after division is generated and corresponding marketing strategy is configured.From the embodiment of the present invention 2
In explanation in can learn that the marketing sending module of marketing apparatus can be sent to marketing strategy
System sends execute instruction, and marketing strategy sends system and identified according to execute instruction to the user
Corresponding device sends corresponding marketing strategy.
A kind of marketing system drawn a portrait based on user that the embodiment of the present invention 3 is provided, passes through basis
The user's mark currently obtained determines user's portrait belonging to user mark, and will be when default
It is interior to be sent in advance for the configured marketing strategy of user portrait on user's corresponding device, reach
To corresponding marketing strategy is delivered in real time, strengthen ageing.
Although in addition, it will be appreciated by those of skill in the art that some embodiments described herein
Including some features rather than further feature included in other embodiments, but difference is implemented
The combination of the feature of example means to be within the scope of the present invention and forms different implementations
Example.For example, in the following claims, embodiment claimed it is one of any
Mode it can use in any combination.
It should be noted that the present invention will be described rather than the present invention is carried out for above-described embodiment
Limit, and those skilled in the art without departing from the scope of the appended claims may be used
Design alternative embodiment.In the claims, should not be by any reference between bracket
Symbol construction is into limitations on claims.Word "comprising" do not exclude the presence of be not listed in right will
Element or step in asking.Word "a" or "an" before element does not exclude the presence of multiple
Such element.The present invention can by means of include some different elements hardware and by
Realized in properly programmed computer.In if the unit claim of equipment for drying is listed,
Several in these devices can be embodied by same hardware branch.Word first,
Second and third use do not indicate that any order.These words can be construed to title.
One of ordinary skill in the art will appreciate that：Various embodiments above is only to illustrate the present invention
Technical scheme, rather than its limitations；Although being carried out with reference to foregoing embodiments to the present invention
Detailed description, it will be understood by those within the art that：It still can be to foregoing each
Technical scheme described in embodiment is modified, or special to which part or whole technologies
Levy carry out equivalent substitution；And these modifications or replacement, do not make the essence of appropriate technical solution
Depart from the scope of the claims in the present invention.
Claims (10)
1. a kind of marketing method based on user tag, it is characterised in that including：
When receiving trigger event, server obtains user according to the trigger event and identified；
Identified according to the user, determine user's portrait belonging to user mark, the user
Draw a portrait the user tag divided in advance according to default tag library for the server；
The current corresponding marketing strategy of user's portrait is determined, is identified to the user corresponding
User equipment performs the marketing strategy；The marketing strategy is in preset time and touched in event
The marketing strategy that server is configured according to user's portrait before hair.
2. according to the method described in claim 1, it is characterised in that when receiving trigger event,
Server obtains user's mark according to the trigger event, including：
When receiving user's trigger event, server obtains user according to the trigger event and identified；
Or,
When receiving third party's trigger event, server obtains user according to the trigger event and marked
Know.
3. according to the method described in claim 1, it is characterised in that the trigger event page
One or more in login, order and disbursement and sattlement.
4. according to the method described in claim 1, it is characterised in that the marketing strategy includes
The one or more that coupons transmission, red packet send, integrated in dispensing and reward voucher transmission.
5. a kind of marketing apparatus based on user tag, it is characterised in that including：
User's identifier acquisition module, for receiving during trigger event, according to the trigger event
Obtain user's mark；
Type judging module, for being identified according to the user, is determined belonging to user mark
User draws a portrait, the use that user's portrait is divided in advance for the server according to default tag library
Draw a portrait at family；
Marketing sending module, for determining the current corresponding marketing strategy of user's portrait, to
The user identifies corresponding user equipment and performs the marketing strategy；The marketing strategy is pre-
If server is drawn a portrait the marketing strategy of configuration according to user in the time and before event triggering.
6. marketing apparatus according to claim 5, it is characterised in that user's mark
Acquisition module, specifically for：When receiving user or third party's trigger event, server according to
The trigger event obtains user's mark.
7. marketing apparatus according to claim 5, it is characterised in that the trigger event
One or more in page login, order and disbursement and sattlement.
8. method according to claim 5, it is characterised in that the marketing strategy includes
The one or more that coupons transmission, red packet send, integrated in dispensing and reward voucher transmission.
9. a kind of marketing system drawn a portrait based on user, it is characterised in that including tag library, use
Family portrait builds module, marketing strategy and builds module, marketing strategy transmission system and marketing apparatus,
Wherein,
Tag library, for storing user tag information；
User's portrait builds module, and user is divided for the user tag information in tag library
Portrait；
Marketing strategy builds module, for according to the corresponding marketing plan of the user of division portrait configuration
Slightly；
Marketing apparatus is the marketing apparatus described in any claim in the claims 5-8, is used
In it is determined that after the current corresponding marketing strategy of user portrait, being sent to the marketing strategy
System sends execute instruction；
Marketing strategy sends system, for being used according to execute instruction to user mark is corresponding
Family equipment performs the marketing strategy.
10. system according to claim 9, it is characterised in that the marketing strategy hair
System is sent to include the one or more of certificate system, integrating system and red packet system.
Priority Applications (9)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610216364.2A CN107274201A (en) | 2016-04-07 | 2016-04-07 | Marketing method, the apparatus and system drawn a portrait based on user |
| GB1719977.9A GB2555967A (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
| EP16859054.5A EP3335133A4 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
| TW105135199A TWI640943B (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
| JP2017562271A JP2018533774A (en) | 2015-10-27 | 2016-10-27 | System and method for delivering a message |
| AU2016347232A AU2016347232A1 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
| PCT/CN2016/103576 WO2017071619A1 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
| US15/838,316 US20180101927A1 (en) | 2015-10-27 | 2017-12-11 | Systems and methods for delivering a message |
| AU2019264647A AU2019264647A1 (en) | 2015-10-27 | 2019-11-15 | Systems and methods for delivering a message |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610216364.2A CN107274201A (en) | 2016-04-07 | 2016-04-07 | Marketing method, the apparatus and system drawn a portrait based on user |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107274201A true CN107274201A (en) | 2017-10-20 |
Family
ID=60052312
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610216364.2A Pending CN107274201A (en) | 2015-10-27 | 2016-04-07 | Marketing method, the apparatus and system drawn a portrait based on user |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107274201A (en) |
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