CN107169805A - A kind of advertisement placement method, apparatus and system - Google Patents
A kind of advertisement placement method, apparatus and system Download PDFInfo
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- CN107169805A CN107169805A CN201710488041.3A CN201710488041A CN107169805A CN 107169805 A CN107169805 A CN 107169805A CN 201710488041 A CN201710488041 A CN 201710488041A CN 107169805 A CN107169805 A CN 107169805A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a kind of advertisement placement method：Receive advertising message and advertisement putting conditional information that advertiser sends；According to advertisement putting conditional information, the purpose router for meeting advertisement putting condition is found in the router geolocation mapping tables of data of storage；By purpose router to terminal user's advertisement, advertising display is completed.A kind of advertisement delivery system the invention also discloses advertisement delivery device and comprising the advertisement delivery device, wherein, advertisement delivery device includes：Signal dispatcher module, advertising message and advertisement putting conditional information for receiving advertiser's transmission；The purpose router advertisement found to searching modul；Memory module, for storing router geolocation mapping tables of data；Searching modul, for according to advertisement putting conditional information, purpose router to be found in router geolocation mapping tables of data.By the present invention, the conversion ratio of advertisement is improved, advertising cost is reduced, realize the accurate push of advertisement.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of advertisement placement method, apparatus and system.
Background technology
Advertisement is always the effective means that businessman promotes oneself Branding.With the popularization of network, network has been replaced
Plane, traditional advertising platform such as TV and broadcast, becomes maximum maximally effective advertising platform.
The mode that the current network platform delivers advertisement to user is a lot.Such as：Delivered under browser in sending advertisement and the page
Advertisement.But all there is limitation in this kind of method.Browser needs user to use particular browser, and page ad needs user to visit
Ask the specific page.In addition, router also supports the function of lower sending advertisement at present, but current router is generally system
One is issued, i.e., single advertisement is issued to all-router.The conversion efficiency of so advertisement is very low.Such as one needs at certain
Individual particular range finds the public service ads of lost children, and conventional router, browser advertisement can only deliver advertisement to all users.
For advertiser, ad conversion rates are low, and advertising cost is high.
The content of the invention
The present invention provides a kind of advertisement placement method, apparatus and system, to solve advertisement putting mode in the prior art
The single, technical problem that advertising conversion efficiency is low.
The invention provides a kind of advertisement placement method, including：
S100 receives advertising message and the advertisement putting conditional information that advertiser sends；
S200 is found according to the advertisement putting conditional information in the router geolocation mapping tables of data of storage
Meet the purpose router of the advertisement putting condition；
S300, to terminal user's advertisement, completes advertising display by the purpose router.
Further, in addition to：S010 gathers router data information, obtains the corresponding geographical position of the router,
Set up router geolocation mapping tables of data.
Further, the step S010 includes：
Public network IP address and the MAC Address of the router that S011 collection routers are reported；
S012 obtains corresponding geographical position according to the MAC Address of the public network IP address and/or the router, sets up
The public network IP, the MAC Address of the router and the correspondence geographical position mapping relations, and it is stored in router geographical position
Map tables of data.
Further, obtained in the step S012 according to the MAC Address of the public network IP address and/or the router
Corresponding geographical position includes：The public network IP address and the router mac address are sent to LBS service platform, so that
Obtain the corresponding geographical position of the router mac address under the public network IP address.
Further, in addition to：The end-user characteristics information that S020 collections are surfed the Net by router, sets up router whole
End subscriber maps tables of data；
Also include after the step S200：S250 is according to the advertisement putting conditional information and the purpose road found
By device, the purpose terminal use for meeting the advertisement putting condition is found in the router terminal user mapping table
Family；
The step S300 includes：It is whole that the advertising message is issued to the purpose by S310 by the purpose router
End subscriber, completes advertising display.
Further, the step S020 includes：
End-user characteristics information and the MAC Address of the router that S021 collections are surfed the Net by router, the end
End subscriber the characteristic information at least identification information including the terminal user, age information, gender information, the identity mark
Know information has uniqueness at least in the router network；
S022 sets up router according to the MAC Address of the router and the characteristic information of the terminal user of collection
Terminal user maps tables of data；
Further, also include after the step S100：
S150 filters the advertising message, judges whether the advertising message includes flame, if it is not, then according to described
Advertising message generates corresponding advertisement script file；
The step S300 includes：
The advertisement script file is handed down to the purpose router by S311；
S312 passes through the purpose when there is default by the purpose router access Website server of terminal user
Router adds the advertisement script file in the response message that the Website server is returned, so as in the terminal user
Terminal browser on show the advertisement.
Present invention also offers a kind of advertisement delivery device with advertisement placement method of the present invention, including：Letter
Transceiver module is ceased, advertising message and advertisement putting conditional information for receiving advertiser's transmission；Found to searching modul
Purpose router advertisement, so that the purpose router is to sending advertisement under terminal user；Memory module, for storing route
Device geolocation mapping tables of data；Searching modul, for according to the advertisement putting conditional information, in memory module storage
Router geolocation mapping tables of data in find the purpose router for meeting the advertisement putting condition.
Further, in addition to：Acquisition module, for gathering public network IP address that router reports and the router
MAC Address；Acquisition module, for obtaining corresponding geography according to the MAC Address of the public network IP address and/or the router
Position；Module is set up in mapping, for the corresponding geographical position obtained according to the acquisition module, sets up the public network
IP, the MAC Address of the router and the correspondence geographical position mapping relations, and route is stored in by the memory module
Device geolocation mapping tables of data.
Further, the acquisition module, is additionally operable to the end-user characteristics information that collection is surfed the Net by router；It is described
Module is set up in mapping, is additionally operable to MAC Address and the end-user characteristics information according to the router, sets up router whole
End subscriber maps tables of data, and is stored by the memory module；The searching modul, is additionally operable to finding the mesh
Router after, according to the advertisement putting conditional information, the router terminal user stored in the memory module is reflected
Penetrate in tables of data and find purpose terminal user, so that the purpose router issues the advertising message to the purpose terminal
User
Further, in addition to：Filtering module, for judging the gray advertisement letter that described information receiving module is received
Whether breath includes flame；Script generation module, for the advertisement not comprising flame for judging the filtering module
Information generates corresponding advertisement script file.
In addition, present invention also offers a kind of advertisement delivery system, including advertisement delivery device of the present invention, at least
One router, at least one intelligent terminal；Wherein：The advertisement delivery device receives the advertising message that advertiser sends and wide
Accuse fixed condition information；The advertisement delivery device is according to the advertisement putting conditional information, in the geographical position of the router of storage
Put in mapping tables of data and find the purpose router for meeting the advertisement putting condition；The advertisement delivery device will be described wide
Accuse information and be handed down to the purpose router；The transmitting advertisement information is given the intelligent terminal by the purpose router, to
Terminal user shows advertisement.
The present invention at least includes with the next item down beneficial effect：
1st, the present invention is wide with advertiser request by being found from the router geolocation mapping tables of data of storage
The purpose router of fixed condition matching is accused, issuing for advertising message is completed by purpose router.So, it is possible to achieve advertisement
The precise positioning of dispensing, advertisement is delivered to the router of specific region, and ad conversion rates are high, and advertisement benefit is good, is also reduced wide
The cost of announcement.
2nd, the public network IP address and/or MAC Address of the invention by gathering router, passes through WIFI network positioning or position
The precise positioning in router geographical position can be realized by putting service provider etc., be that good base has been established in the accurate dispensing of follow-up l
Plinth, contributes in the effect for improving advertisement.
3rd, the present invention acquires the end-user characteristics information surfed the Net by router, and advertiser can be specific according to setting
User group can also quickly find and meet according to the end-user characteristics information of collection as advertising objective group during advertisement putting
The destination end user of advertiser's fixed condition, can not only limit dispensing region, specific customer group can also be locked, to mesh
Mark terminal user and realize accurate push, further increase ad conversion rates, reduce advertising cost.
4th, the present invention is provided with advertisement filter environment, reject and include the advertisement of flame, it is to avoid contain flame
Ad stream enter network, improve Consumer's Experience.
5th, the present invention carries out the push of advertisement by router, more easy in the control of advertisement pushing, only needs the palm
Good router is controlled, then the advertisement pushing to terminal user is completed from router, the advertisement that router is issued is compared with browser and page
Face, limitation is less more flexible.
6th, the advertising message that the present invention sends advertiser is converted into advertisement script, such as Javascript scripts have
It is embedded in beneficial to by the advertisement script in the message of Website server response so that terminal is just browsable when accessing the website to arrive phase
The advertisement answered.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, makes required in being described below to embodiment
Accompanying drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for this
For the those of ordinary skill in field, without having to pay creative labor, it can also be obtained according to these accompanying drawings
His accompanying drawing.
Fig. 1 is a kind of flow chart of advertisement placement method embodiment one of the invention；
Fig. 2 is a kind of flow chart of another embodiment of advertisement placement method of the invention
Fig. 3 is a kind of flow chart of another embodiment of advertisement placement method of the invention；
Fig. 4 is a kind of block diagram of advertisement delivery device embodiment one of the invention；
Fig. 5 is a kind of block diagram of another embodiment of advertisement delivery device of the invention；
Fig. 6 is advertisement putting schematic diagram in a kind of advertisement delivery system embodiment of the invention.
Embodiment
In order that the object, technical solutions and advantages of the present invention are clearer, below in conjunction with accompanying drawing the present invention is made into
One step it is described in detail, it is clear that described embodiment is only embodiment of the invention a part of, rather than whole implementation
Example.Based on the embodiment in the present invention, what those of ordinary skill in the art were obtained under the premise of creative work is not made
All other embodiment, belongs to the scope of protection of the invention.
The invention provides a kind of advertisement placement method, embodiment one as shown in figure 1, including：
S100 receives advertising message and the advertisement putting conditional information that advertiser sends；
S200 is found according to the advertisement putting conditional information in the router geolocation mapping tables of data of storage
Meet the purpose router of the advertisement putting condition；
S300, to terminal user's advertisement, completes advertising display by the purpose router.
In above-described embodiment, advertiser send advertising message when, can also adding advertisements fixed condition information, this is wide
The restrictive condition that fixed condition information is advertisement putting is accused, in order to reach more preferable demonstration effect, advertising cost, Wo Menxu is saved
Targetedly to be delivered.Specifically, the region limitation in advertisement putting conditional information, finds the geographic area
Router, only router into the region carry out advertisement putting, that is to say, that the router in the region is that to meet this wide
Accuse the purpose router of fixed condition information.Such as one needs the public service ads in some particular range searching lost children,
Conventional router, browser advertisement can only deliver advertisement to all users., can be to wandering away according to the advertisement placement method of the present invention
The regional router that children may pass through delivers advertisement.The supermarket that certain map is newly opened a business for another example can deliver by this way
Give neighboring router user's the first transaction of a day's business information.The more cost-effective effect for reaching advertisement.
Find purpose router, it is clear that we are firstly the need of the corresponding relation for knowing each router and geographical position.
That is, before above-mentioned steps S100, in addition to step：S010 gathers router data information, obtains the router pair
The geographical position answered, sets up router geolocation mapping tables of data.
After the data message for gathering router, corresponding geographical location information is obtained according to the data message of the router,
Set up router geolocation mapping tables of data.Such as, the public network IP address that collection router is reported, passes through the public network IP address
Corresponding geographical position is obtained, certainly, if it is desired to obtain more specifically geographical location information, then can gather more data
Information, because router can provide WIFI network, therefore, we typically can realize network positions by WIFI, determine road
As the more specifically geographical location information where device.Such as, we can be realized by wifi module and positioned, typically now
Router all contains wifi locating modules, it is possible to achieve wifi is positioned, and also has kind of a method to be by third party's wifi module in addition
To position, that is to say, that realize positioning by accessing the smart machine of the router, such as mobile phone, tablet personal computer etc. contain
The equipment of wifi locating modules, the positional information in internet records by gathering the smart machine surfed the Net by the router is just
The geographical location information of the router can be obtained.
Preferably, above-mentioned steps S010 includes：
Public network IP address and the MAC Address of the router that S011 collection routers are reported；
S012 obtains corresponding geographical position according to the MAC Address of the public network IP address and/or the router, sets up
The public network IP, the MAC Address of the router and the correspondence geographical position mapping relations, and it is stored in router geographical position
Map tables of data.
Each wireless router has a globally unique MAC Address, and in general wireless router one
It will not be moved in the section time.According to the MAC Address of wireless router, location server can retrieve each without circuit
By the geographical position of device.It therefore, it can obtain the geographical location information of router by location-based service business.Location-based service business is general
Geographic position data is obtained by the way of active collection and user are submitted.Such as google, Google streetscape shoots car
It is exactly collection wireless signal on the way to have an important function, and stamps the coordinate gone out by GPS location and be back to server.
User's way of submission is typically to collect position data to the terminal user for possessing Wi-Fi and GPS simultaneously in silent mode.Such as
Whether Android phone user can point out to allow Google positioning service mobile phone to hide when opening " being positioned using wireless network "
Name locality data.Equally, positioning can also be realized according to the IP address of router.
In the step S012 according to the acquisition of the MAC Address of the public network IP address and/or the router correspondingly
Reason position includes：The public network IP address and the router mac address are sent to LBS service platform, so as to obtain described
The corresponding geographical position of the router mac address under public network IP address.
LBS (Location Based Services location Based services) is also known as positioning service, and it is moved by telecommunications
The radio communication network (such as GSM nets, CDMA nets) of dynamic operator or outside positioning method (such as GPS) obtain mobile terminal user
Positional information (geographical coordinate, or geodetic coordinates), GIS-Geographic Information System (foreign language abridge：GIS, foreign language full name：
Geographic Information System) platform support under, provide the user a kind of value-added service of respective service.
The MAC Address and public network IP of router are supplied to LBS service platform, the tool of the router is inquired by LBS service platform
Body geographical location information, so as to set up public network IP, router mac address and corresponding geolocation mapping relation.
Another embodiment of the present invention, as shown in Fig. 2 including：
S010 gathers router data information, obtains the corresponding geographical position of the router, sets up the geographical position of router
Put mapping tables of data；
The end-user characteristics information that S020 collections are surfed the Net by router, sets up router terminal user mapping data
Table；
S100 receives advertising message and the advertisement putting conditional information that advertiser sends；
S200 is found according to the advertisement putting conditional information in the router geolocation mapping tables of data of storage
Meet the purpose router of the advertisement putting condition；
S250 is according to the advertisement putting conditional information and the purpose router found, in the router terminal user
The purpose terminal user for meeting the advertisement putting condition is found in mapping table；
The advertising message is issued to the purpose terminal user by S310 by the purpose router, completes advertisement exhibition
Show.
In above-described embodiment, except collection router data information, router geolocation mapping data off-balancesheet is set up, also
The end-user characteristics information surfed the Net by router is acquired, router terminal user mapping tables of data is set up.Advertisement putting
Restrictive condition in conditional information, except area limitation in addition to, may to present advertisement terminal user limitation, such as,
Xx area beauty salon advertisement putting conditional information be：To women terminal user's advertisement in XX areas.So except XX
Outside area, we will also filter out the women terminal user of this area, be pushed by purpose router to women terminal user beautiful
The advertisement in appearance shop.Here the sex of terminal user, is the characteristic information of terminal user, according to the characteristic information of terminal user
Target customers can be more accurately found, the benefit of advertisement is also just more got twice the result with half the effort.
Preferably, above-mentioned steps S020 includes：
End-user characteristics information and the MAC Address of the router that S021 collections are surfed the Net by router, the end
End subscriber the characteristic information at least identification information including the terminal user, age information, gender information, the identity mark
Know information has uniqueness at least in the router network；
S022 sets up router according to the MAC Address of the router and the characteristic information of the terminal user of collection
Terminal user maps tables of data；
The identification information of user, age information, gender information are end-user characteristics information, certainly, except this it
Outside, further feature information, such as hobby, occupation etc. can also be included.The collection of user's characteristic information can pass through terminal
On APP collection obtain.Such as, logged in when terminal user accesses certain router first, it is necessary to carry out registration, need to fill out during registration
The characteristic information of setting is write, APP is collected and background server (advertisement delivery device) is then forwarded to after these characteristic informations, sent
End-user characteristics information when can also carry access router MAC Address, it is special that backstage will store these terminal users
The MAC Address of reference breath and router；Set up router terminal user mapping tables of data.Identity in end-user characteristics information
Identification information has uniqueness at least in the network where the router, certainly if the whole world has uniqueness then more
It is good.And the identification information of terminal user can be terminal inner generation identification information or terminal MAC Address, can also
It is the unique identification information of background server distribution, can also be the identification information of user's setting.During such as end-user registration
The phone number filled in, social account or mailbox etc..Router terminal user maps tables of data, including router mac address,
The identification information and other characteristic informations of the terminal user mapped with the router mac address.Certainly, router terminal is used
Family mapping tables of data can also be divided into two tables of data, and one is that router mac address reflects with End User identification information
Firing table, another be End User identification information with the further feature information of the terminal user mapping table.According to throwing
Put region to determine after purpose router, can be found in router terminal user's mapping table under the purpose router and meet throwing
The purpose terminal user for putting condition, so as to by the purpose router to purpose terminal user's advertisement, reach preferably wide
Accuse effect.
On the basis of any of the above-described embodiment, advertising message filtering and script generation step can be increased, to generate
Script be handed down to purpose router, terminal user/purpose terminal user is issued to by purpose router.Specifically, of the invention
Another embodiment as shown in figure 3, including：
S100 receives advertising message and the advertisement putting conditional information that advertiser sends；
S150 filters the advertising message, judges whether the advertising message includes flame, if it is not, then according to described
Advertising message generates corresponding advertisement script file；
S200 is found according to the advertisement putting conditional information in the router geolocation mapping tables of data of storage
Meet the purpose router of the advertisement putting condition；
The advertisement script file is handed down to the purpose router by S311；
S312 passes through the purpose when there is default by the purpose router access Website server of terminal user
Router adds the advertisement script file in the response message that the Website server is returned, so as in the terminal user
Terminal browser on show the advertisement.
In above-described embodiment, advertisement filter and script generation step are added, advertisement filter can cause containing bad letter
The advertisement of breath is found in time, it is to avoid the dispensing of rear end.The screening of flame can be avoided comprising vulgar, pornographic or sensitive interior
The dispensing of the bad advertisements such as appearance.In terms of implementation, such as advertisement text can be screened by setting keyword, key will be contained
The advertisement text of word, which is selected, comes labelled, needs manual examination and verification below to be delivered after.It can such as lead to again
Cross pornographic image detection advertising pictures, it is to avoid the advertisement containing porny is launched.After filtering, not comprising bad letter
The advertisement of breath, that is, filter qualified advertisement and just can be launched.Specifically, script file of the Mr. into correspondence advertisement,
The script file is handed down to purpose router again, so, the net specified when the end-user access for accessing the purpose router
Stand (default website) online when, terminal can by the purpose router to Website server send ask, Website server set up
Return to response message after connection, purpose router is received to be added default advertisement script and return again in messages after response message
To terminal, correspondence position of such terminal user on terminal browser will load corresponding advertisement, complete the displaying of advertisement.
More conventional script file is JavaScript file, the embedded advertisement JS in Website server response message so that connection
The advertisement set is shown on the browser for the terminal that website is preset on purpose router, it is simple and easy to apply.
If preferably, advertisement putting condition except to deliver region it is restricted in addition to, it is also limited to the terminal user of dispensing
If system, then also need to find the terminal user for meeting advertisement putting condition under purpose router, will be wide by purpose router
Accuse script insertion to return in the response message of purpose terminal user so that only purposeful terminal user can see the advertisement.
In any of the above-described embodiment, on router terminal user's mapping table, we can set and be placed on advertisement putting
On device, it is also contemplated that being placed on each region or each purpose router storage backstage (only stores the Intra-Domain Router and right
The information of terminal user answered or respective router store respective information of terminal user), only stored in advertisement delivery device
Statistics, such as so-and-so router registration terminal user quantity, each age group quantity, the characteristic information system such as men and women's number of users
Count.So so that advertisement delivery device goes out the purpose terminal met according to advertisement putting conditional filtering.Such as certain advertisement is thrown
It is to deliver this advertisement to the women terminal user of router of certain somewhere terminal user's quantity more than XXX to put conditional information.That
, advertisement launching platform just can obtain the all-router information in certain somewhere according to certain somewhere, then according to these routes
The terminal user's quantity registered under device obtains purpose router, so that the advertisement is issued into purpose router, purpose router is again
To all women terminal user advertisements for registering/logging in the connection router.Be conducive to mitigating advertisement if classification storage
The storage pressure of delivery device, reduces the cost of advertisement delivery device.
Based on identical technical concept, present invention also offers a kind of advertisement putting provided with any of the above-described embodiment
The advertisement delivery device of method, as shown in figure 4, including：Signal dispatcher module 10, the advertising message for receiving advertiser's transmission
And advertisement putting conditional information；The purpose router advertisement found to searching modul 20, so as to the purpose router
Sending advertisement under to terminal user；Memory module 30, for storing router geolocation mapping tables of data；Searching modul 20, is used
According to the advertisement putting conditional information, looked into the router geolocation mapping tables of data that the memory module 30 is stored
Find the purpose router for meeting the advertisement putting condition.
Preferably, on the basis of the embodiment of above-mentioned advertisement delivery device, as shown in figure 5, also including：Acquisition module 40,
MAC Address for gathering public network IP address that router reports and the router；Acquisition module 50, for according to the public affairs
The MAC Address of net IP address and/or the router obtains corresponding geographical position；Module 60 is set up in mapping, for according to institute
The corresponding geographical position of the acquisition of acquisition module 50 is stated, the public network IP, the MAC Address of the router and described is set up
The mapping relations in correspondence geographical position, and router geolocation mapping tables of data is stored in by the memory module 30.
Preferably, in any of the above-described advertisement delivery device embodiment, the acquisition module 40 is additionally operable to collection and passes through road
The end-user characteristics information surfed the Net by device；Module 60 is set up in the mapping, be additionally operable to according to the MAC Address of the router and
The end-user characteristics information, sets up router terminal user mapping tables of data, and deposited by the memory module 30
Storage；The searching modul 20, is additionally operable to after the purpose router is found, according to the advertisement putting conditional information,
Purpose terminal user is found in the router terminal user mapping tables of data that the memory module 30 is stored, so as to described
Purpose router issues the advertising message to the purpose terminal user
Preferably, the advertisement delivery device of the present invention also includes：Filtering module 70, for judging described information receiving module
Whether the gray advertising message received includes flame；Script generation module 80, for the filtering module 70 to be sentenced
The disconnected advertising message not comprising flame generates corresponding advertisement script file.
The advertisement delivery device embodiment embodiment of the present invention can participate in advertisement placement method embodiment above, herein
No longer carefully chat.
In addition, present invention also offers a kind of advertisement delivery system, including advertisement delivery device of the present invention, at least
One router, at least one intelligent terminal；The advertisement delivery device is connected with router communication, and intelligent terminal passes through route
Device connects network, wherein：The advertisement delivery device receives advertising message and the advertisement putting conditional information that advertiser sends；Institute
Advertisement delivery device is stated according to the advertisement putting conditional information, is searched in the router geolocation mapping tables of data of storage
To the purpose router for meeting the advertisement putting condition；The advertising message is handed down to the mesh by the advertisement delivery device
Router；The transmitting advertisement information is given the intelligent terminal by the purpose router, and advertisement is shown to terminal user.
Another embodiment of advertisement delivery system of the present invention, in addition to location-based service business, for being obtained according to route-map
The MAC Address of the router is taken, specifically, advertisement delivery device gathers public network IP address and the route that router is reported
The MAC Address of device, and according to the public network IP address and/or the MAC Address of the router, institute is obtained by location-based service business
The corresponding geographical location information of router is stated, the public network IP, the MAC Address of the router and the geographical position of the correspondence is set up
The mapping relations put, and be stored in router geolocation mapping tables of data.The advertisement delivery device is receiving advertisement
After advertising message and advertisement putting conditional information that business sends, according to the advertisement putting conditional information storage router
The purpose router for meeting advertisement putting condition is found in reason position mapping tables of data, so that the advertising message be handed down to
The purpose router, the purpose router is complete again by the transmitting advertisement information to the intelligent terminal for accessing the router
Into advertising display.
Another embodiment of advertisement delivery system of the present invention, on the basis of above-described embodiment, the advertisement delivery device
The end-user characteristics information of collection couple in router, identity information of the end-user characteristics information including terminal user,
Age, sex etc., then according to the MAC Address of the router of collection and access the end-user characteristics information of the router and build
Vertical router terminal user's mapping table, so as to which during condition restricted to terminal user, one can be entered in the advertisement putting condition
Step selects the terminal user (purpose terminal user) for meeting fixed condition, purpose according to the restrictive condition from purpose router
Advertisement just need not all be pushed to the terminal user for accessing the router by router, but selectivity is pushed, and is only pushed to
Purpose terminal user, in this way, the dispensing of advertisement is more accurate, also more clearly, advertisement benefit is also more preferable by target customers.
Preferably, on the basis of any of the above-described system embodiment, in another advertisement delivery system embodiment of the invention, institute
Advertisement delivery device is stated after the advertising message and advertisement putting conditional information of advertiser's transmission is received, can also be to advertising message
Filtering examination ＆ verification is carried out, judges whether the advertising message contains flame, if so then refuses gray advertisement hair
Cloth is asked, and if not including flame, then can carry out follow-up popularization., can be with by increasing such a link
The bad ad content such as vulgar, pornographic is effectively filtered out, a good internet environment is built, the experience of user is improved.
Another embodiment of advertisement delivery system of the present invention, advertisement delivery device is integrated in after the cloud service of router
Platform, the user being collected into by cloud service backstage (advertisement delivery device) and router data.Authorized by router APP.Obtain
The information for obtaining a variety of routers and user is selected for advertisement putting side.The present embodiment technical scheme is fixed using router high accuracy IP
Position technology, obtains router location information.The user profile authorized after being logged in reference to router APP by user's registration.
To a series of on user and the information table of corresponding router.Advertisement putting business selection in correspondence webpage needs the user delivered
Information, and upload advertising pictures and Advertising Copy.After router cloud service background audit, to the router of respective conditions
Deliver advertisement.Specifically, the present invention system deliver advertisement schematic diagram as shown in fig. 6, including：
A. the public network IP of router is reported when router is networked for the first time, service end records the IP, and inquiry IP is correspondingly
Manage position.Record router mac and the corresponding relation in geographical position.
B. after the terminal device for having corresponding A PP is connected into WIFI, APP is authorized after user's registration is logged in.The upper road reports of APP
By the essential information of device user, including：Sex, age bracket etc..
C. advertiser is in cloud service advertisement putting page setup advertisement putting condition：Deliver router quantity, router institute
In ground region, user's sex and age bracket etc..Pay corresponding expense.
D. cloud service backstage is audited to advertisement photo and official documents and correspondence.Examination ＆ verification generates correspondence advertisement after passing through
JavaScript file, is transferred on corresponding router.
E. router user is surfed the Net by router, and appointed website server is sent and asked, and Website server, which is set up, to be connected
After connecing, response message is returned.During response message router, router adds the advertisement that presets in messages
JavaScript file.
F. the correspondence position on user browser will load corresponding advertisement.
The present embodiment collects, and router can be set to deliver the condition of advertisement, more cost-effective lower sending advertisement.Router
The advertisement issued is compared with browser and the page, and limitation is less more flexible.
, but those skilled in the art once know basic creation although preferred embodiments of the present invention have been described
Property concept, then can make other change and modification to these embodiments.So, appended claims are intended to be construed to include excellent
Select embodiment and fall into having altered and changing for the scope of the invention.Obviously, those skilled in the art can be to the present invention
Carry out various changes and modification without departing from the spirit and scope of the present invention.So, if these modifications and variations of the present invention
Belong within the scope of the claims in the present invention and its equivalent technologies, then the present invention is also intended to exist comprising these changes and modification
It is interior.
Claims (12)
1. a kind of advertisement placement method, it is characterised in that including：
S100 receives advertising message and the advertisement putting conditional information that advertiser sends；
S200 finds satisfaction according to the advertisement putting conditional information in the router geolocation mapping tables of data of storage
The purpose router of the advertisement putting condition；
S300, to terminal user's advertisement, completes advertising display by the purpose router.
2. a kind of advertisement placement method according to claim 1, it is characterised in that also include：
S010 gathers router data information, obtains the corresponding geographical position of the router, sets up router geographical position and reflect
Penetrate tables of data.
3. a kind of advertisement placement method according to claim 2, it is characterised in that the step S010 includes：
Public network IP address and the MAC Address of the router that S011 collection routers are reported；
S012 obtains corresponding geographical position according to the MAC Address of the public network IP address and/or the router, sets up described
Public network IP, the MAC Address of the router and the correspondence geographical position mapping relations, and it is stored in router geolocation mapping
Tables of data.
4. a kind of advertisement placement method according to claim 3, it is characterised in that according to the public affairs in the step S012
The MAC Address of net IP address and/or the router, which obtains corresponding geographical position, to be included：By the public network IP address and described
Router mac address is sent to LBS service platform, so as to obtain the router mac address pair under the public network IP address
The geographical position answered.
5. a kind of advertisement placement method according to claim any one of 2-4, it is characterised in that also include：
The end-user characteristics information that S020 collections are surfed the Net by router, sets up router terminal user mapping tables of data；
Also include after the step S200：
S250 is according to the advertisement putting conditional information and the purpose router found, in router terminal user mapping
The purpose terminal user for meeting the advertisement putting condition is found in relation table；
The step S300 includes：
The advertising message is issued to the purpose terminal user by S310 by the purpose router, completes advertising display.
6. a kind of advertisement placement method according to claim 5, it is characterised in that the step S020 includes：
End-user characteristics information and the MAC Address of the router that S021 collections are surfed the Net by router, the terminal are used
Family the characteristic information at least identification information including the terminal user, age information, gender information, the identity letter
Breath has uniqueness at least in the router network；
S022 sets up router terminal according to the MAC Address of the router and the characteristic information of the terminal user of collection
User maps tables of data.
7. a kind of advertisement placement method according to claim 1, it is characterised in that also include after the step S100：
S150 filters the advertising message, judges whether the advertising message includes flame, if it is not, then according to the advertisement
Information generates corresponding advertisement script file；
The step S300 includes：
The advertisement script file is handed down to the purpose router by S311；
S312 is route when there is default by the purpose router access Website server of terminal user by the purpose
Device adds the advertisement script file in the response message that the Website server is returned, so as at the end of the terminal user
The advertisement is shown on the browser of end.
8. a kind of advertisement delivery device of the advertisement placement method described in utilization claim any one of 1-7, it is characterised in that bag
Include：
Signal dispatcher module, advertising message and advertisement putting conditional information for receiving advertiser's transmission；Looked into searching modul
The purpose router advertisement found, so that the purpose router is to sending advertisement under terminal user；
Memory module, for storing router geolocation mapping tables of data；
Searching modul, for according to the advertisement putting conditional information, in the router geographical position of memory module storage
The purpose router for meeting the advertisement putting condition is found in mapping tables of data.
9. a kind of advertisement delivery device according to claim 8, it is characterised in that also include：
Acquisition module, the MAC Address for gathering public network IP address that router reports and the router；
Acquisition module, for obtaining corresponding geographical position according to the MAC Address of the public network IP address and/or the router
Put；
Mapping set up module, for the corresponding geographical position obtained according to the acquisition module, set up the public network IP,
The MAC Address of the router and the mapping relations in the correspondence geographical position, and router is stored in by the memory module
Geolocation mapping tables of data.
10. a kind of advertisement delivery device according to claim 9, it is characterised in that
The acquisition module, is additionally operable to the end-user characteristics information that collection is surfed the Net by router；
Module is set up in the mapping, is additionally operable to MAC Address and the end-user characteristics information according to the router, is set up
Router terminal user maps tables of data, and is stored by the memory module；
The searching modul, is additionally operable to after the purpose router is found, according to the advertisement putting conditional information, in institute
Purpose terminal user is found in the router terminal user mapping tables of data for stating memory module storage, so as to the purpose
Router issues the advertising message to the purpose terminal user.
11. a kind of advertisement delivery device according to claim any one of 8-10, it is characterised in that also include：
Filtering module, for judging whether the gray advertising message that described information receiving module is received includes flame；
Script generation module, the generation of the advertising message not comprising flame for the filtering module to be judged is corresponding wide
Accuse script file.
12. a kind of advertisement delivery system, it is characterised in that including the advertisement delivery device described in claim any one of 8-11,
At least one router, at least one intelligent terminal；Wherein：
The advertisement delivery device receives advertising message and the advertisement putting conditional information that advertiser sends；
The advertisement delivery device is according to the advertisement putting conditional information, in the router geolocation mapping tables of data of storage
In find the purpose router for meeting the advertisement putting condition；
The advertising message is handed down to the purpose router by the advertisement delivery device；
The transmitting advertisement information is given the intelligent terminal by the purpose router, and advertisement is shown to terminal user.
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| CN201710488041.3A CN107169805A (en) | 2017-06-23 | 2017-06-23 | A kind of advertisement placement method, apparatus and system |
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| CN108510319A (en) * | 2018-03-21 | 2018-09-07 | 四川斐讯信息技术有限公司 | A kind of method and system of accurate advertisement |
| CN108550055A (en) * | 2018-04-16 | 2018-09-18 | 清华大学 | Transmitting advertisement information method and system based on geographical location |
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