CN107154231A - Ads. on vehicle delivery device and the automobile for being configured with ads. on vehicle delivery device - Google Patents

Ads. on vehicle delivery device and the automobile for being configured with ads. on vehicle delivery device Download PDF

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Publication number
CN107154231A
CN107154231A CN201710561869.7A CN201710561869A CN107154231A CN 107154231 A CN107154231 A CN 107154231A CN 201710561869 A CN201710561869 A CN 201710561869A CN 107154231 A CN107154231 A CN 107154231A
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China
Prior art keywords
ads
delivery device
advertisement
module
vehicle
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Pending
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CN201710561869.7A
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Chinese (zh)
Inventor
黄群战
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Individual
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Individual
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Priority to CN201710561869.7A priority Critical patent/CN107154231A/en
Publication of CN107154231A publication Critical patent/CN107154231A/en
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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00Mobile visual advertising
    • G09F21/04Mobile visual advertising by land vehicles
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00Advertising or display means not otherwise provided for
    • G09F19/12Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

The invention belongs to ads. on vehicle technical field, and in particular to ads. on vehicle delivery device and the automobile for being configured with the ads. on vehicle delivery device.Ads. on vehicle delivery device includes projection module, advertisement source module and for the power module for projection module and advertisement source module for power supply;Advertisement source module is electrically connected to projection module, for providing the ad content needed for projection module;Projection module is arranged at outside car body, for the ad content in advertisement source module to be projected into car body outer surface.The ads. on vehicle delivery device that the present invention is provided passes through integrated projection module and corresponding electronic control module, the purpose of advertisement putting can be realized on the premise of without using advertisement sticker, advertisement poster or advertisement cabinet, solve various technical problems present in existing ads. on vehicle, filled up the market vacancy, with it is easy to clean, do not damage car body, advertisement putting period can freely customize and it is safe and reliable the characteristics of.

Description

Ads. on vehicle delivery device and the automobile for being configured with ads. on vehicle delivery device
Technical field
The invention belongs to ads. on vehicle technical field, and in particular to a kind of ads. on vehicle delivery device and be configured with the car The automobile of body advertisement delivery device.
Background technology
Ads. on vehicle or body advertisement be using vehicle body as advertisement putting place a kind of new medium propagandizing form.In recent years Come, with the gradually popularization of family-sized car, ads. on vehicle industry obtains fast development.Due to automobile it is intrinsic the characteristics of, vehicle body Advertisement has following remarkable advantage:It is that penetration is strong first, picture impulsive force is big, strong visual impact can be given people in band Meanwhile, ad content is permeated to audient in the form of growing and develop imperceptibly;, can be effectively to specific followed by fixed point location is accurate The special group in area passes on advertising message;3rd is that mobility is strong, and audient is wide general, and advertisement arrival rate is high, can be in driving Process is continual to transmit advertising message to audient.By above-mentioned various features, ads. on vehicle is increasingly becoming numerous brand marketers Deliver one of preferred media format of advertisement.
There is following defect in existing ads. on vehicle:Firstth, existing ads. on vehicle is all static, generally by vehicle body Upper post ads patch, spraying advertisement are drawn or installing advertisement case realizes the purpose of advertisement putting, not only not easy cleaning and replacing Ad content, is also easy to pollute or damage car body.Secondth, existing ads. on vehicle is usually 24 hours drop mechanisms, it is impossible to according to The dispensing period of flexibly selection advertisement is actually needed, advertisement delivery effect is limited, and is also easy to because disperseing when driving The notice of driver and cause traffic accident, there is potential safety hazard.
The content of the invention
, should the invention provides a kind of dynamic ads. on vehicle delivery device for above-mentioned part or all of technical problem Ads. on vehicle delivery device, can be without using advertisement sticker, advertisement poster by integrated projection module and corresponding electronic control module Or realize the purpose of advertisement putting on the premise of advertisement cabinet, with it is easy to clean, do not damage car body, advertisement putting period can from By customization and it is safe and reliable the characteristics of.
The present invention is as follows to solve the technical scheme that its technical problem is used:
A kind of ads. on vehicle delivery device, the ads. on vehicle delivery device includes projection module, advertisement source module and use In the power module for projection module and advertisement source module for power supply;Advertisement source module is electrically connected to projection module, for providing Ad content needed for projection module;Projection module is arranged at outside car body, for the ad content in advertisement source module to be projected Onto car body outer surface.
The ads. on vehicle delivery device that the present invention is provided, can pass through projection module by the ad content in advertisement source module Project on vehicle body, the displaying of advertising message is completed in a non-contact manner, ad content can be word or image, can also It is video.Due to that need not use advertisement sticker or advertisement cabinet in the launch process of advertisement, the ads. on vehicle that the application is provided is delivered Device, it is to avoid pollution or repacking to car body, will not damage car body, and easy to clean.In addition, driver can also pass through Controlling switch or control button realize the flexible customization of ad break, such as parking when or the when of waiting open advertisement putting dress Put, and close advertisement delivery device when driving, it is to avoid trigger because of the notice that ad content disperses other drivers Security incident.
Further, in the ads. on vehicle delivery device that the present invention is provided, advertisement source module includes being used to store advertisement The storage element of content and the processor unit being electrically connected with storage element.
Further, in the ads. on vehicle delivery device that the present invention is provided, advertisement source module also includes and processor list The wireless communication unit that member is electrically connected with, radio communication unit can be communicatively connected to ad data network clothes by wireless channel Business device, storage and management for realizing ad data.In present invention technical problem present in the existing ads. on vehicle of solution And on the base case proposed, by the way that advertisement source module is optimized for into processor unit and memory cell, it is possible to achieve avoid damaging Hinder car body, technique effect that is convenient for cleaning and being easily changed ad content.But still effectively can not carry out ad data for example Advertisement putting time, the record of ad content and owner information etc. and exchange, be unfavorable for the statistics of ad data, by it is integrated with Radio communication device and remote server that processor unit is electrically connected with, can complete the record of ad data, renewal, standby The function such as part and remote-control.
Further, in the ads. on vehicle delivery device that the present invention is provided, power module includes power input unit, electricity The own power output interface of source input block and automobile is electrically connected with;Or, power module also includes an energy-storage units, electricity Source input block is electrically connected on the electric power output interface of the energy-storage units.Vehicle body power supply can be used to be used as energy for power module Source, can also use energy-storage units as energy source.
Further, in the ads. on vehicle delivery device that the present invention is provided, in addition to car body color inspection module, car body Color inspection module is used to detect the appearance face color of car body, and testing result is inputted to the processor unit of advertisement source module.
Further, the ads. on vehicle delivery device that the present invention is provided also includes angular adjustment apparatus, angular adjustment apparatus Projection angle for adjusting projection module.Further to lift advertisement drop shadow effect, by carrying out output angle to projection module Adjustable conceptual design is spent, advertisement putting can be made more to be coincide with car body radian.
Further, the ads. on vehicle delivery device that the present invention is provided also includes driving states detection means, driving states Detection means is used to detect that car body is to be in inactive state in running status.
Another aspect of the present invention, additionally provides a kind of automobile for being configured with ads. on vehicle delivery device, is specially:It is a kind of It is configured with the automobile of ads. on vehicle delivery device, including car body, it is characterised in that:It is configured with the car body according to foregoing any Ads. on vehicle delivery device described in technical scheme.
Further, it is configured with what the present invention was provided in the automobile of ads. on vehicle delivery device, projection module is installed on In front side, rear side, left side and the right side of car body at least one at.
Further, it is configured with what the present invention was provided in the automobile of ads. on vehicle delivery device, the both sides difference of car body Left-hand mirror and right rear view mirror are provided with, projection module is installed or is integrated on left-hand mirror and/or right rear view mirror.Behind left and right Projection module is installed on visor and carries out body advertisement projection, the layout of existing vehicle can be met, make vehicle attractive in appearance, also can be more The utilization rearview mirror region changed greatly.
Beneficial effects of the present invention:
Effect one, by contactless dynamic dispensing body advertisement, it is for example wide that the application overcomes existing ads. on vehicle The technological deficiency of patch, advertisement poster or advertisement cabinet, not only easy to clean, easily updated ad content are accused, and car will not be damaged The integrality of body.
Effect two, can be with complete by communicating the wireless communication unit of connection between the integrated webserver with ad data Into the ad data such as record of advertisement putting time, ad content and owner information, renewal, backup and remote-control.
Effect three, by car body color inspection module, car body color can be examined automatically and by car body color and advertisement Hold contrast matching, and then the interior ad content matched with the car body color of optional database or the projection for adjusting projection module Color and brightness, improve drop shadow effect, reduce color interference.
Effect four, flexibly the dispensing period of selection advertisement, can eliminate traditional ads. on vehicle because being expert at according to actual needs Disperse the notice of other drivers during car and trigger the potential safety hazard of traffic accident.
In order that technical scheme and technique effect are more clearly understood, below in conjunction with Figure of description and specifically Embodiment elaborates to the present invention.
Brief description of the drawings
Fig. 1:Ads. on vehicle delivery device system composition figure in embodiment one.
Fig. 2:Projection module schematic diagram.
Fig. 3:Advertisement source module diagram.
Fig. 4:Power module schematic diagram.
Fig. 5:Ads. on vehicle delivery device structural representation in example IV.
Fig. 6:Advertisement source apparatus system composition figure in embodiment five.
Fig. 7:Ads. on vehicle delivery device structural representation in embodiment six.
In accompanying drawing:
10- projection modules, 20- advertisement source modules, 30- power modules, 40- body color detection means, 50- car bodies, 60- Automobile has power output interface by oneself.
Embodiment
Embodiment one
Referring to Fig. 1, the present embodiment provide ads. on vehicle delivery device include projection module 10, advertisement source module 20 with And for the power module 30 for projection module 10 and the power supply of advertisement source module 20;Advertisement source module 20 is electrically connected to projective module Block 10, for providing the ad content needed for projection module 10;Projection module 10 is arranged at outside car body, for by advertisement source module Ad content in 20 is projected on car body outer surface.
Projection module 10 in the application can be integrated on the rearview mirror of vehicle, it would however also be possible to employ independent structure, made It is fixed on the conventional fasteners such as screw or buckle structure on vehicle body;It may be mounted on the left and right rearview mirror of vehicle body, a left side Right car door and left and right vehicle window are used as view field;Covered or installed in vehicle body protecgulum after vehicle body boot can also being arranged on On, it assign front and rear vehicle window as view field.Advertisement source module 20 can be integrated in vehicle existing equipment such as vehicle-mounted computer, Independent advertisement source module 20 can be used, is encapsulated in left and right vehicle wheel rearview mirror or is fixed on other positions of vehicle body such as On the front and rear covers of vehicle.Power module 30 is used for the supply of electric power for providing projection module 10 and advertisement source module 20, can be from car Body has power supply power taking by oneself, can also be from the such as batteries power taking of special energy storage unit.
The workflow of the present embodiment:In the present embodiment, advertisement source module 2 is responsible for providing ad content, and projection module 1 is negative Advertisement projection is blamed, power module 30 is responsible for supply of electric power.Ad content is first stored in advertisement source module 20, then by projection module 10 reading ad contents simultaneously project to ad content on the respective regions on vehicle body, realize the displaying of ad content.During, Advertisement sticker or advertisement cabinet need not be used, it is not required that car body is reequiped, it is to avoid pollution or damage to car body, helped Keeping a public place clean for vehicle body.In addition, driver can also realize the flexible customization of ad break by controlling switch or control button, than Such as in parking or the when of waiting opens advertisement delivery device, and advertisement delivery device is closed when driving, it is to avoid because of advertisement Content disperses the notice of other drivers and triggers security incident.
Referring to Fig. 2, projection module 10 includes projecting subassembly, projecting subassembly includes being used to light to carry out projected light Source;LCD or DLP components, enable light to be projected out picture for display picture, and by way of through LCD or reflection Face;Optics group, is handled light to facilitate projection, is responsible for focusing etc.;Driving panel, coordinates each portion of projection module The operation of part;TIP, handles the signal of input.Projecting subassembly can pass through different interfaces and different advertisement source modules 20 are connected, to play the image or video content of corresponding format.
The projection module 10 of the application can be constituted using various projecting subassemblies of the prior art, the present embodiment is with DLP The explanation of ads. on vehicle delivery device operation mechanism is carried out exemplified by component.Advertisement source module is by signal processing module by advertisement Hold input image data processing center DOP2000, image real time transfer center DOP2000 output port connects basic point circuit chip Motor, motor control speculum are controlled after A8904LB.Another road, image real time transfer center DOP2000 output passes through mould Number/digital-to-analogue conversion, obtains can be used in the data of optical propagation, then pass through DMD micro mirrors and camera lens projection advertisement content.Wherein DMD micro mirrors also include signal all the way, and the white light that light source is sent is focused on colour wheel by condenser lens, thrown again after being decomposed through colour wheel It is mapped on DMD micro mirrors, eventually passes projection lens projection imaging.
The projecting subassembly of the present embodiment can include but is not limited to side with the advertisement view field of output area reconfigurable Shape, ellipse and circle etc., can flexibly select suitable advertisement according to the concrete model of vehicle or the concrete structure of vehicle body View field.
Referring to Fig. 3, the advertisement source module 20 in the embodiment of the present application includes being used to store body advertisement content-data Storage element, and the processor unit being electrically connected with storage element.Ad data is stored by memory cell, is generally made Memory cell is collectively formed with RAM card and the internal storage location of fixation, data are called by processor, is handled simultaneously Device unit can be with the associative operation of complete paired systems, including control open and close operation.
Referring to Fig. 4, the power module 30 in the embodiment of the present application includes power input unit, power input unit and vapour Car is had power supply output 60 by oneself and connected.Power input unit, power module are linked into by the output interface that automobile is had by oneself to power supply 30 power supplys that can have power supply by oneself by automobile, which are exported to projection module 10 and advertisement source module 20, provides supply of electric power.It is preferred that Ground, power module 30 has automatic protection functions unit, including low-voltage variation, over-current and -load protection location etc..
Specifically, the ad content in this implementation includes word, video and image, and further, all can pass through The content that projection module 10 is projected on car body outer surface can be applicable technical scheme.
Embodiment two
The present embodiment is optimized on the basis of embodiment one to projection module, increases the suitable of ads. on vehicle delivery device The property used.
Specifically, the adjustable angle of the projection outbound course for theing improvement is that projection module 10 of the present embodiment.Projection Module 10 also includes angular adjustment apparatus, and angular adjustment apparatus is used for the projection angle for adjusting projection module 10.By to projection The camera lens of module 10 sets rotating mechanism to carry out mechanical angle regulation or projection module 10 is integrally provided in similar to head Part on, ad content can be made to be delivered with more suitable angle onto car body outer surface.Rotating mechanism includes driving electricity Machine, motor is controlled by the processor unit in advertisement source module 20.
Embodiment three
In order to increase the stability of system, using effect is improved, the present embodiment is on the basis of embodiment one to power supply mould Block 30 is optimized.Specifically, power module 30 also includes an energy-storage units, and power input unit is electrically connected to the storage On the electric power output interface of energy unit.Power module 30 can be used vehicle body power supply as energy source, can also use energy-storage units As energy source, or vehicle body power supply and energy-storage units are used simultaneously as energy source.Energy-storage units can include batteries, Solar panel can also be used to supplement electric power for battery.
Example IV
The present embodiment adds car body color inspection module, by car on the basis of embodiment one to embodiment three The inspection of body color and to the comparison between ad content in car body color and database, with the car body face in optional database The ad content of color match or additive color and the brightness for adjusting projection module 10, improve drop shadow effect, reduce color and do Disturb.
Specifically, referring to Fig. 5, ads. on vehicle delivery device also includes body color detection means 40, body color inspection Surveying device 40 is used to detect the color of car body 50, and testing result is inputted into advertisement source module 20.
Body color detection means 40 includes the camera for being used to gather the surface image of car body 50, and realizes processing image Data, the picture processing chip for recognizing color approach.One of principle of body color detection means 40 is by the outer of vehicle body Surface carries out IMAQ, then carries out color contrast to image of the image in java standard library, finally obtains color detection result. Therefore, body color detection means 40 at least includes camera, body color detection means memory and body color detection Device arithmetic unit.Or, body color can also be determined by recognizing the RGB color value of bodywork surface, using SCM system as Core, the body color detection means 40 in the present embodiment is constituted from photo resistance and RGB-LED, sensor accuracy is reachable To 0.01V, the degree of accuracy is higher.Or, adjustment projected color can also be provided on body advertisement device and is projected bright The button of degree, the detection of body color is carried out by car owner, then by operating different buttons, is completed projected color and is projected bright The adjustment of degree.
Embodiment five
The present embodiment passes through what embodiment one was related into example IV on the basis of embodiment one to example IV The basic composition of ads. on vehicle delivery device is extended, and adds wireless communication function and Network Management Function, Neng Goushi Existing remote operation, the long-range renewal for facilitating ad data, the backup for delivering data and the record and statistics of advertisement putting time.
Specifically, referring to Fig. 6, in the present embodiment advertisement source module 20 on the basis of embodiment one and example IV, Also include the wireless communication unit being electrically connected with processor unit, wireless communication unit is communicatively connected to extensively by wireless channel Accuse data network server.The ad data webserver is by signal receiving unit, memory cell, processor-server, display The common devices such as device are constituted.By increasing wireless communication unit, it can realize that the dispensing historical data to ads. on vehicle is carried out Store, count, backing up, inquiring about and renewal is downloaded to ad content.
Wireless communication unit is connected to internet using communications such as 2G, 3G, 4G, and server can be using wireless Or wired mode is connected to internet.Wireless communication unit generally comprises signal processing unit and transmitting antenna, by by nothing Line communication unit, which with the parameter of the ad data webserver match, can complete ads. on vehicle delivery device and long-range clothes Data communication between business device, and then realize the remote management of processing and the advertisement putting of ad data.
Embodiment six
The present embodiment provides one kind and is configured with the one or more of ads. on vehicle delivery devices into embodiment five of embodiment one Automobile, it includes being provided with left-hand mirror and right rear view mirror on car body, car body, the projection module 10 be arranged on car body One side or the multi-lateral all around.
Preferably, such as Fig. 7, projection module 10 is installed at left-hand mirror or at right rear view mirror, or behind left-hand mirror and the right side At visor.The erection mode of projection module 10 with car body using integrating, and integration mode includes projection module 10 being integrated into Inside the convex portion of rearview mirror, the camera lens part of projection module 10 is exposed by opening aperture in rear-vision mirror face region.Or Camera lens front end uses transparent material, and camera lens is arranged on into left and right inside rear-view mirrors, and image projects to vehicle body table through transparent material On face.
The present embodiment causes the installation of ads. on vehicle delivery device to meet the layout of existing vehicle, makes that vehicle is attractive in appearance, also can The utilization rearview mirror region of enough bigizationner.Meanwhile, it is capable to the extensive area of the left and right sides of left/right-body 5 is used, Improve the utilization rate of advertisement putting.And camera lens is arranged on left and right inside rear-view mirrors, projection module can be preferably protected 10。
Although the embodiment exemplary to the present invention is described above, in order to the technology of the art Personnel are it will be appreciated that the present invention, but protection scope of the present invention is not limited in above-mentioned embodiment, and this technology is led For the those of ordinary skill in domain, as long as various change or replacement are covered by the spirit and scope of the present invention, all utilize this The innovation and creation of inventive concept are in the row of protection.

Claims (10)

1. a kind of ads. on vehicle delivery device, it is characterised in that:The ads. on vehicle delivery device includes projection module (10), advertisement Source module (20) and the power module (30) for being powered for the projection module (10) and the advertisement source module (20);Institute State advertisement source module (20) and be electrically connected to the projection module (10), for providing the advertisement needed for the projection module (10) Content;The projection module (10) is arranged at outside car body, for the ad content in the advertisement source module (20) to be projected to On car body outer surface.
2. ads. on vehicle delivery device according to claim 1, it is characterised in that:The advertisement source module (20) includes using In the storage element of storage body advertisement content-data, and the processor unit being electrically connected with the storage element.
3. ads. on vehicle delivery device according to claim 1, it is characterised in that:The advertisement source module (20) also includes The wireless communication unit being electrically connected with the processor unit, radio communication unit can be communicatively connected to by wireless channel The ad data webserver, record, renewal, backup and remote-control for realizing ad data.
4. ads. on vehicle delivery device according to claim 1, it is characterised in that:The ads. on vehicle delivery device is also wrapped Angular adjustment apparatus is included, the angular adjustment apparatus is used for the projection angle for adjusting the projection module (10).
5. ads. on vehicle delivery device according to claim 1, it is characterised in that:The power module (30) includes power supply The own power output interface (60) of input block, the power input unit and automobile is electrically connected with;Or, the power supply mould Block (30) also includes an energy-storage units, and the power input unit is electrically connected to the electric power output interface of the energy-storage units On.
6. the ads. on vehicle delivery device according to any one of claim 1-5 claim, it is characterised in that:The vehicle body Advertisement delivery device also includes car body color inspection module, and the car body color inspection module is used to detect car body (50) outer surface Color, and testing result is exported to advertisement source module (20).
7. the ads. on vehicle delivery device according to any one of claim 1-5 claim, it is characterised in that:The vehicle body Advertisement delivery device also includes driving states detection means, and the driving states detection means is used to detect that car body is in operation State is in inactive state.
8. a kind of automobile for being configured with ads. on vehicle delivery device, including car body, it is characterised in that:Configured on the car body just like Ads. on vehicle delivery device described in any one of claim 1-5 claim.
9. the automobile according to claim 8 for being configured with ads. on vehicle delivery device, it is characterised in that:The projection module (10) it is installed at least one in the front side of the car body, rear side, left side and right side.
10. the automobile according to claim 8 for being configured with ads. on vehicle delivery device, it is characterised in that:The car body The left and right sides is respectively arranged with left-hand mirror and right rear view mirror, the projection module (10) be installed on the left-hand mirror and/or On the right rear view mirror.
CN201710561869.7A 2017-07-11 2017-07-11 Ads. on vehicle delivery device and the automobile for being configured with ads. on vehicle delivery device Pending CN107154231A (en)

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CN201710561869.7A CN107154231A (en) 2017-07-11 2017-07-11 Ads. on vehicle delivery device and the automobile for being configured with ads. on vehicle delivery device

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CN108063962A (en) * 2017-12-13 2018-05-22 广州玄微信息技术有限公司 The automobile-used jettison system of multimedia controlled by high in the clouds
CN109391807A (en) * 2018-11-21 2019-02-26 汽-大众汽车有限公司 A kind of device and method for realizing car-mounted display and interaction
CN109817122A (en) * 2019-04-08 2019-05-28 北京橙子微讯科技有限公司 Advertising device and automobile
CN111144920A (en) * 2018-11-05 2020-05-12 丰田自动车株式会社 Information processing apparatus, information processing system, and information processing method
CN111696457A (en) * 2020-05-22 2020-09-22 蔡德伟 Projection system and projection method of automobile rearview mirror projector
CN114730537A (en) * 2019-11-26 2022-07-08 宝马股份公司 Method for integrating a display into a vehicle body shell

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Publication number Priority date Publication date Assignee Title
CN108063962A (en) * 2017-12-13 2018-05-22 广州玄微信息技术有限公司 The automobile-used jettison system of multimedia controlled by high in the clouds
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CN111696457B (en) * 2020-05-22 2022-06-10 蔡德伟 Projection system and projection method of automobile rearview mirror projector

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Application publication date: 20170912