CN107103483A - The method and device that outdoor advertising is delivered - Google Patents
The method and device that outdoor advertising is delivered Download PDFInfo
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- CN107103483A CN107103483A CN201610094419.7A CN201610094419A CN107103483A CN 107103483 A CN107103483 A CN 107103483A CN 201610094419 A CN201610094419 A CN 201610094419A CN 107103483 A CN107103483 A CN 107103483A
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- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/0261—Targeted advertisements based on user location
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The embodiment of the invention discloses a kind of method that outdoor advertising is delivered, including：Audient's user scope of the outdoor advertising position is determined according to the information data of outdoor advertising position；Audient's number of users in audient's user scope of outdoor advertising position is determined according to the wireless communication parameters data of operator；The feature tag of audient user is obtained according to the wireless communication parameters data of audient's number of users；The feature tag of audient group user is obtained according to the feature tag；According to the feature tag and the information data of outdoor advertising position of audient group user, the dispensing content of the outdoor advertising position is determined.The embodiment of the present invention also discloses the device that a kind of outdoor advertising is delivered simultaneously.
Description
Technical field
The present invention relates to outdoor advertising deliver technical field, more particularly to a kind of outdoor advertising deliver method and
Device.
Background technology
Outdoor media refer to be located at downtown area square, traffic main artery, business premises, public transport, aviation terminal,
In the channels such as train station or outdoor location, it is with plane air brushing, electronic display, projection or video wall etc.
Display terminal, displaying or broadcasts and includes in picture, word, video, sound, animation etc. perhaps public information
Broadcasting media system；Outdoor media display mode is abundant, picture impulsive force is strong, is declared with remarkable advertisement
Biography, information transmission effect；Meanwhile, help to mould Urban Space Environment, build urban landscape, thus by
Gradually turn into the essential system of Process of Urbanization Construction.
The method of current outdoor advertising position covering crowd quantity statistics, calculating and audient's user feature analysis is most
Using artificial observation, using actually visiting, the mode of investigation is observed, counts flow of the people, vehicle flowrate, enters
And estimate the number of users that each advertisement position passes through daily；Also more advanced way is on advertisement position again
The first-class video capture device of shooting is installed, audient's number of users is calculated by picture, video recording analysis technology,
Population ages, sex are calculated by face recognition technology simultaneously；But these methods can not be counted in building
Audient user, also without the behavioural characteristic analysis for targetedly carrying out audient user, reduces outdoor advertising throwing
The accuracy put.
The content of the invention
In view of this, the embodiment of the present invention is expected to provide the method and device that a kind of outdoor advertising is delivered, with pin
Ad content and the behavioural characteristic analysis of audient user are delivered to carrying out, outdoor advertising audient's number of users is solved
Not statistical uncertainty true, the problem of analyzing inaccurate improves the accuracy that outdoor advertising is delivered.
To reach above-mentioned purpose, the technical proposal of the invention is realized in this way：
The present invention provides a kind of method that outdoor advertising is delivered, and methods described includes：
Audient's user scope of the outdoor advertising position is determined according to the information data of outdoor advertising position；
Determined according to the wireless communication parameters data of operator in audient's user scope of outdoor advertising position
Audient's number of users；
The feature tag of audient user is obtained according to the wireless communication parameters data of audient's number of users；
The feature tag of audient group user is obtained according to the feature tag；
According to the feature tag and the information data of outdoor advertising position of audient group user, it is determined that described
The dispensing content of outdoor advertising position.
In such scheme, the information data of the outdoor advertising position includes：Title, size, font size, type,
Maximum delivers number of ads, ad content, space place, direction, if having shelter；
The wireless communication parameters data include：Signaling data, Distribution GIS data, base station without
Line engineering parameter data.
In such scheme, the information data according to outdoor advertising position determines the outdoor advertising position
Audient's user scope, including：
Audient's user scope of the outdoor advertising position is constituted according to visual perspective scope and maximum sighting distance distance；
Wherein, according to the size of outdoor advertising position, space place, towards the determination visual perspective scope,
The maximum sighting distance distance is determined according to the font size of outdoor advertising position；
The audient user's model determined according to the wireless communication parameters data of operator in outdoor advertising position
Interior audient's number of users is enclosed, including：
Obtain in audient's user scope of outdoor advertising position and meet the operator of default resident duration
GIS data, base station radio engineering parameter data；
Determined according to the GIS data of the operator, base station radio engineering parameter data described outdoor wide
Accuse audient's number of users in audient's user scope of position.
In such scheme, the wireless communication parameters data according to audient's number of users obtain audient's use
The feature tag at family, including：
Audient is obtained according to the wireless communication parameters data of audient's number of users by text cluster technology to use
The feature tag at family；
Wherein, the wireless communication parameters data according to audient's number of users pass through text cluster technology
The feature tag of audient user is obtained, including：
According to the corresponding user behavior event of signaling data of audient's number of users in preset time dimension
Carry out document word segmentation processing, the document after being handled；
The feature tag of non-dimensionality reduction and unfocused audient user are selected from the document after the processing；
Non- dimensionality reduction described in document after different processing and the feature tag of unfocused audient user are carried out
The likelihood ratio is compared with the feature tag of the audient user by similarity more than the first default similarity threshold merges, and obtains
The feature tag of audient user after to merging.
In such scheme, it is described according to the feature tag by obtain audient group user feature tag, bag
Include：
The feature tag of audient group user is obtained by cluster point group's technology according to the feature tag；
Wherein, the feature mark for obtaining audient group user by cluster point group's technology according to the feature tag
Label, including：
Feature tag after the merging of the audient user carries out cluster point group, obtains non-dimensionality reduction and unfocused
The feature tag of audient group user；
The feature tag of the non-dimensionality reduction and unfocused audient group user is subjected to the likelihood ratio compared with by similarity
Feature tag more than the second default similarity threshold merges, the feature mark of the audient group user after being merged
Label；
The feature tag and the information data of outdoor advertising position according to audient group user, it is determined that
The dispensing content of the outdoor advertising position, including：
The feature mark of the ad content of the outdoor advertising position is selected from the ad content of outdoor advertising position
Label；
The feature tag of the feature tag and the ad content of audient group user after the merging is subjected to phase
Seemingly compare, corresponding to the feature tag of the ad content by similarity more than the 3rd default similarity threshold
Ad content be defined as deliver content.
The device that also a kind of outdoor advertising of the present invention is delivered, described device includes：
Determining module, for determining that the audient of the outdoor advertising position uses according to the information data of outdoor advertising position
Family scope；It is additionally operable to determine the audient in outdoor advertising position according to the wireless communication parameters data of operator
Audient's number of users in user scope；
First processing module, for obtaining audient according to the wireless communication parameters data of audient's number of users
The feature tag of user；
Second processing module, the feature tag for obtaining audient group user according to the feature tag；
3rd processing module, for the feature tag according to audient group user and outdoor advertising position
Information data, determines the dispensing content of the outdoor advertising position.
In such scheme, the information data of the outdoor advertising position includes：Title, size, font size, type,
Maximum delivers number of ads, ad content, space place, direction, if having shelter；
The wireless communication parameters data include：Signaling data, Distribution GIS data, base station without
Line engineering parameter data.
In such scheme, the determining module, specifically for according to visual perspective scope and maximum sighting distance distance
Constitute audient's user scope of the outdoor advertising position；Wherein, according to the size of outdoor advertising position, sky
Between place, towards the visual perspective scope is determined, according to being determined the font size of outdoor advertising position most
Big sighting distance distance；
The determining module, also particularly useful for obtain the outdoor advertising position audient's user scope in and
Meet GIS data, the base station radio engineering parameter data of the operator of default resident duration；
Determined according to the GIS data of the operator, base station radio engineering parameter data described outdoor wide
Accuse audient's number of users in audient's user scope of position.
In such scheme, the first processing module, specifically for according to the wireless of audient's number of users
Messaging parameter data obtain the feature tag of audient user by text cluster technology；Wherein,
The first processing module, specifically in preset time dimension according to audient's number of users
The corresponding user behavior event of signaling data carries out document word segmentation processing, the document after being handled；
The feature tag of non-dimensionality reduction and unfocused audient user are selected from the document after the processing；
Non- dimensionality reduction described in document after different processing and the feature tag of unfocused audient user are carried out
The likelihood ratio is compared with the feature tag of the audient user by similarity more than the first default similarity threshold merges, and obtains
The feature tag of audient user after to merging.
In such scheme, the Second processing module, specifically for passing through cluster point according to the feature tag
Group's technology obtains the feature tag of audient group user；Wherein,
The Second processing module, specifically for the feature tag after the merging of the audient user is gathered
Class point group, obtains the feature tag of non-dimensionality reduction and unfocused audient group user；
The feature tag of the non-dimensionality reduction and unfocused audient group user is subjected to the likelihood ratio compared with by similarity
Feature tag more than the second default similarity threshold merges, the feature mark of the audient group user after being merged
Label；
3rd processing module, specifically for selecting the open air from the ad content of outdoor advertising position
The feature tag of the ad content of advertisement position；
The feature tag of the feature tag and the ad content of audient group user after the merging is subjected to phase
Seemingly compare, corresponding to the feature tag of the ad content by similarity more than the 3rd default similarity threshold
Ad content be defined as deliver content.
The method and device that outdoor advertising provided in an embodiment of the present invention is delivered, by according to outdoor advertising position
Information data determines audient's user scope of the outdoor advertising position；According to the wireless communication parameters number of operator
According to the audient's number of users determined in audient's user scope of outdoor advertising position；Used according to the audient
The wireless communication parameters data of amount amount obtain the feature tag of audient user；Obtained according to the feature tag
The feature tag of audient group user；According to the feature tag of audient group user and outdoor advertising position
Information data, determines the dispensing content of the outdoor advertising position；The embodiment of the present invention is utilized under big data environment
Based on operator wireless communication parameters data combination outdoor advertising position information data come count outdoor advertising position
Under audient's user scope, audient's number of users and the behavioural characteristic of audient user analysis, by audient user's
Behavioural characteristic carries out calculating with outdoor advertising content information and matched, and solves outdoor advertising audient number of users system
Meter is inaccurate, the problem of analyzing inaccurate, improves the accuracy of outdoor advertising dispensing.
Brief description of the drawings
Fig. 1 is the flow chart for the embodiment of the method that outdoor advertising of the present invention is delivered；
Fig. 2 is the horizontal direction visual perspective scope signal for the embodiment of the method that this outdoor advertising of the invention is delivered
Figure；
Fig. 3 is the vertical direction visual perspective scope signal for the embodiment of the method that this outdoor advertising of the invention is delivered
Figure；
Fig. 4 is the structural representation for the device embodiment that outdoor advertising of the present invention is delivered.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear
Chu, it is fully described by.
Fig. 1 is the flow chart for the embodiment of the method that outdoor advertising of the present invention is delivered, as shown in figure 1, of the invention
Method and step include it is as follows：
Step 101, the information data for obtaining outdoor advertising position.
The device delivered first by outdoor advertising obtains the information data of each outdoor advertising position, will get
Each outdoor advertising position information data carry out data cleansing, data prediction, standardized each
The information data of outdoor advertising position；Wherein, the information data of outdoor advertising position has included title, size, word
Number, type, maximum delivers number of ads, ad content, space place, direction, if having shelter etc.
Information data.
Step 102, the audient user's model for determining according to the information data of outdoor advertising position outdoor advertising position
Enclose.
The device that outdoor advertising is delivered each open air according to being determined the information data of each outdoor advertising position is wide
Accuse audient's user scope of position；Specifically, can according to outdoor advertising position size, space place, direction,
Font size come determine the outdoor advertising position audient's user scope area of space.
Audient's user scope of the outdoor advertising position is constituted according to visual perspective scope and maximum sighting distance distance；
Wherein, according to the size of outdoor advertising position, space place, towards the determination visual perspective scope,
The maximum sighting distance distance is determined according to the font size of outdoor advertising position.
Fig. 2 is the horizontal direction visual perspective scope signal for the embodiment of the method that this outdoor advertising of the invention is delivered
Figure, Fig. 3 is the vertical direction visual perspective scope signal for the embodiment of the method that this outdoor advertising of the invention is delivered
Figure, as shown in Figure 2 and Figure 3, the visual perspective scope is by horizontally and vertically being determined, institute
State visual perspective scope for the audient user to the outdoor advertising position positive center rectilinear direction and
The angle of the horizontal direction at the positive center of the outdoor advertising position is more than 15 degree and the audient user arrives
The rectilinear direction at positive center of the outdoor advertising position and hanging down for the positive center of outdoor advertising position
Nogata to angle be more than 18 degree of spatial dimension.
According to being obtained the corresponding lists of the font size of outdoor advertising position and font size and maximum sighting distance distance most
Big sighting distance distance, when there are multiple font sizes outdoor advertising position, carries out maximum sighting distance on the basis of minimum font size
Determination of distance；Table 1 is the corresponding lists of font size and maximum sighting distance distance, as shown in table 1.
Table 1
| Font size | Maximum sighting distance distance |
| First font size | First maximum sighting distance distance |
| Second font size | Second maximum sighting distance distance |
| 3rd font size | 3rd maximum sighting distance distance |
| 4th font size | 4th maximum sighting distance distance |
| …… | …… |
It can determine that audient user is wide with open air apart from corresponding lists according to the font size and maximum sighting distance of table 1
Accuse the maximum sighting distance distance of position；Specifically, can be for example bright, table 2 is font size and maximum sighting distance distance
Corresponding lists example one, as shown in table 2.
Table 2
| Font size | Maximum sighting distance distance (rice) |
| No. one | 50 |
| No. two | 40 |
| No. three | 32 |
| No. four | 25 |
| …… | …… |
Such as font size on current outdoor advertising position is No. two, can so obtain audient user and outdoor advertising
The maximum sighting distance distance of position is 40 meters.
Step 103, according to the wireless communication parameters data of operator determine the outdoor advertising position audient
Audient's number of users in user scope.
The device that outdoor advertising is delivered can first be obtained in audient's user scope of outdoor advertising position and accorded with
The wireless communication parameters data of the operator of default resident duration are closed, wherein, the wireless communication parameters data
Include signaling data, GIS-Geographic Information System (Geographic Information System, GIS) data,
Base station radio engineering parameter data etc.；Default resident duration can be configured according to the actual requirements, herein not
It is limited.
GIS data of the device further according to the operator for meeting above-mentioned condition that outdoor advertising is delivered, base station radio
Engineering parameter data determine audient's number of users in audient's user scope of outdoor advertising position.
For example, after audient's user scope of outdoor advertising position delimited, the device that outdoor advertising is delivered can be called
(grid can be divided arbitrarily the data of GIS user attaching grid, user attaching base station section, base station fan
Area belongs to the accurate calculating data of grid) again by operator's position signaling data, audient user's model will be fallen into
Interior user is enclosed, (ordinary circumstance sees ad content clearly needs 3 to 10 to user of the resident duration more than 5 seconds
Second) it is defined as audient's number of users of outdoor advertising position；, will simultaneously by geography information and GIS information
The base station location of user is linked up with residing physical location information, and is showed by GIS visualizations.
Further, can also be by each outdoor advertising position respectively according to Mon-Fri, weekend, festivals or holidays
7 periods of dimension point carry out the statistics of audient's number of users；7 periods are working morning peak respectively
6:30-8:30,8 work hours in the morning:30-12:00, lunch break 12:00-14:30, the work hours in the afternoon
14:30-18:00, evening peak 18 of coming off duty:00-20:00, leisure time 20:00-23:00, time of having a rest
23:00-6:30；The time point average value for meeting audient user's condition is calculated during statistics as period audient's number of users
Amount, to reach the accurate audient's number of users for calculating outdoor advertising position.
Step 104, the spy for obtaining according to the wireless communication parameters data of audient's number of users audient user
Levy label.
The device that outdoor advertising is delivered passes through text according to the wireless communication parameters data of audient's number of users
Clustering technique obtains the feature tag of audient user；Wherein, specific step is as follows：
First, the device that outdoor advertising is delivered is in preset time dimension according to the letter of audient's number of users
The corresponding user behavior event of data is made to carry out document word segmentation processing using R language and Rwordseg technologies,
Document after being handled；Wherein, preset time dimension can be configured according to the actual requirements, herein not
It is limited.
Then, the device that outdoor advertising is delivered utilizes word frequency-inverted file frequency (Term Frequecny-
Inverse Document Frequency, TF-IDF) algorithm selects from the document after the processing and do not drop
The feature tag of the unfocused audient user of peacekeeping；Specifically, word frequency TF, refers to some given word
The number of times that language occurs in this document (this numeral usually requires normalization, to prevent it to be inclined to long file)；
Inverted file frequency IDF, is the measurement of a word general importance, by general act number divided by includes this
The number of the file of word, then obtained business is taken the logarithm (in order to prevent denominator from can not be removed for 0, work as denominator
For 0 when add 1 processing)；Information gain is recycled to test, the information gain to option for features is ranked up,
Delete information gain very little item, while according to training result right to choose reset name before 20% option for features come
Represent the non-dimensionality reduction of the text and the feature tag of unfocused audient user；Do not gather according to these non-dimensionality reductions and
The feature tag of burnt audient user builds vector space (Vector Space Model, VSM) model.
For example, behavior event 1 of the audient user of certain outdoor advertising position in the dwell period of outdoor advertising position
For：Caller client reflects that the consumption of the machine this month flow is too fast, and oneself is only logged on qq, disappears through query flows
Take 37mb.Take the circumstances into consideration to explain, client does not approve, because client can not provide password, so work order is submitted,
Customer requirement inquiry reason asks relevant departments to examine reply, telephone number the machine as early as possible；And behavior event 2
For：Very satisfied, accredited services that flow is given in caller client reaction, continue to pay close attention to 10086 and reply, contact
Phone the machine；The VSM model calculating process of the example is as shown in table 3.
Table 3
Finally, the device that outdoor advertising is delivered utilizes cosine similarity principle by the document after different processing
The non-dimensionality reduction and the feature tag of unfocused audient user carry out the likelihood ratio compared with by similarity more than first
The feature tag of the audient user of default similarity threshold merges, the feature mark of the audient user after being merged
Label；Wherein, the first default similarity threshold can be configured according to the actual requirements, be not any limitation as herein；
Cosine similarity principle judges similitude, angle bigger generation by calculating the included angle cosine value of space vector
Table is more dissimilar；Similarity can be calculated using included angle cosine formula, included angle cosine formula is：
Cosine value exactly shows angle closer to 0 degree closer to 1, that is, two vectors are more similar；Profit
It is 0.3066 that can be calculated with included angle cosine formula and obtain the similarity of document D 1 and document D 2, less than first
Default similarity threshold 0.7, so retaining the feature tag of the audient user of the two documents.
Step 105, the feature tag for obtaining according to the feature tag audient group user.
The device that outdoor advertising is delivered obtains audient group user according to the feature tag by cluster point group's technology
Feature tag；Wherein, specific step is as follows：
First, the device that outdoor advertising is delivered is using K-MEANS algorithms by after the merging of the audient user
Feature tag carry out a cluster point group, obtain the feature tag of non-dimensionality reduction and unfocused audient group user；Its
In, detailed process is as follows：(1) choose K feature tag and be used as initial cluster seed；(2) according to poly-
The value of class seed, each feature tag is assigned to again most like cluster；(3) recalculate special in each cluster
The average value of label is levied, new cluster seed is used as with this average value；(4) repeat (2) (3) until
Untill each cluster no longer changes, audient's customer group is obtained；Every class audient user group is described again,
TF-IDF algorithms are equally employed herein, and weight is carried out to the text of the feature description of every class audient user group
Calculate, using in the top, and meet preceding 20% option for features to represent not dropping for audient's customer group
The feature tag of the unfocused audient group user of peacekeeping, specifically may refer in step 104 for TF-IDF
The description of algorithm, not in this to go forth.
Secondly, the device that outdoor advertising is delivered will the non-dimensionality reduction and unfocused using cosine similarity principle
The feature tag of audient group user carries out the likelihood ratio compared with the spy by similarity more than the second default similarity threshold
Label Merging is levied, the feature tag of the audient group user after being merged specifically may refer in step 104
For the description of cosine similarity principle, not in this to go forth；Wherein, the second default similarity threshold can
To be configured according to the actual requirements, it is not limited herein.
Step 106, feature tag and the information data of outdoor advertising position according to audient group user,
Determine the dispensing content of the outdoor advertising position.
First, outdoor advertising deliver device by outdoor advertising position ad content, audient group user feature
Label is stored in different texts respectively, is selected using TF-IDF algorithms from the ad content of outdoor advertising position
The feature tag of the ad content of the outdoor advertising position is selected out, specifically be may refer in step 104 for phase
Like the description of property, not in this to go forth.
Secondly, the device that outdoor advertising is delivered reuses cosine similarity principle by the audient after the merging
The feature tag of feature tag and the ad content of group user carries out the likelihood ratio compared with by similarity more than the
Ad content corresponding to the feature tag of the ad content of three default similarity thresholds is defined as in dispensing
Hold, specifically may refer to the description for cosine similarity principle in step 104, not in this to go forth；
Wherein, the 3rd default similarity threshold can be configured according to the actual requirements, is not limited herein.
The device that outdoor advertising simultaneously is delivered monitors the upper picture of outdoor advertising position in time, and lower picture ensures advertisement putting
It is ageing, so as to realize the accurate dispensing of outdoor advertising.
The method that outdoor advertising provided in an embodiment of the present invention is delivered, by the Information Number for obtaining outdoor advertising position
According to；Audient's user scope of the outdoor advertising position is determined according to the information data of outdoor advertising position；According to fortune
The wireless communication parameters data for seeking business determine the audient user in audient's user scope of outdoor advertising position
Quantity；Audient is obtained by text cluster technology according to the wireless communication parameters data of audient's number of users
The feature tag of user；The feature of audient group user is obtained by cluster point group's technology according to the feature tag
Label；According to the feature tag and the information data of outdoor advertising position of audient group user, institute is determined
State the dispensing content of outdoor advertising position；The present invention utilizes the radio communication ginseng based on operator under big data environment
The information data of data combination outdoor advertising position is counted to count audient's user scope under outdoor advertising position, audient
The behavioural characteristic analysis of number of users and audient user, by the behavioural characteristic of audient user and outdoor advertising content
Information carry out calculating matching, solve outdoor advertising audient's number of users it is not statistical uncertainty really, analyze it is inaccurate
Problem, improves the accuracy of outdoor advertising dispensing.
Fig. 4 is the structural representation for the device embodiment that outdoor advertising of the present invention is delivered, as shown in figure 4, this
The device 04 that the outdoor advertising of inventive embodiments is delivered can include：Determining module 41, first processing module
42nd, Second processing module 43, the 3rd processing module 44；Wherein,
The determining module 41, for determining the outdoor advertising position according to the information data of outdoor advertising position
Audient's user scope；It is additionally operable to be determined in outdoor advertising position according to the wireless communication parameters data of operator
Audient's user scope in audient's number of users；
The first processing module 42, for being obtained according to the wireless communication parameters data of audient's number of users
To the feature tag of audient user；
The Second processing module 43, the feature mark for obtaining audient group user according to the feature tag
Label；
3rd processing module 44 is wide for the feature tag according to audient group user and the open air
The information data of position is accused, the dispensing content of the outdoor advertising position is determined.
Further, described device also includes：Acquisition module 45；Wherein,
The acquisition module 45, the information data for obtaining outdoor advertising position.
Further, the information data of the outdoor advertising position includes：Title, size, font size, type,
Maximum delivers number of ads, ad content, space place, direction, if having shelter；
The wireless communication parameters data include：Signaling data, Distribution GIS data, base station without
Line engineering parameter data.
Further, the determining module 41, specifically for according to visual perspective scope and maximum sighting distance distance
Constitute audient's user scope of the outdoor advertising position；Wherein, according to the size of outdoor advertising position, sky
Between place, towards the visual perspective scope is determined, according to being determined the font size of outdoor advertising position most
Big sighting distance distance；
The visual perspective scope is straight line of the audient user to the positive center of outdoor advertising position
The angle in direction and the positive central horizontal direction of outdoor advertising position is more than 15 degree and the audient uses
Rectilinear direction and the positive center of outdoor advertising position of the family to the positive center of outdoor advertising position
The angle of vertical direction is more than 18 degree of spatial dimension；
The determining module 41, is regarded also particularly useful for according to the font size of outdoor advertising position with font size and maximum
Corresponding lists away from distance obtain the maximum sighting distance distance；
The determining module 41, also particularly useful for obtain the outdoor advertising position audient's user scope in,
And meet GIS data, the base station radio engineering parameter data of the operator of default resident duration；
Determined according to the GIS data of the operator, base station radio engineering parameter data described outdoor wide
Accuse audient's number of users in audient's user scope of position.
Further, the first processing module 42, specifically for according to the wireless of audient's number of users
Messaging parameter data obtain the feature tag of audient user by text cluster technology；Wherein,
The first processing module 42, specifically in preset time dimension according to audient's number of users
The corresponding user behavior event of signaling data carried out using R language and Rwordseg technologies at document participle
Reason, the document after being handled；
Non- dimensionality reduction is selected from the document after the processing using word frequency-inverted file frequency TF-IDF algorithms
With the feature tag of unfocused audient user；
Using cosine similarity principle by non-dimensionality reduction described in the document after different processing and unfocused audient
The feature tag of user carries out the likelihood ratio compared with the audient user by similarity more than the first default similarity threshold
Feature tag merge, the feature tag of the audient user after being merged.
Further, the Second processing module 43, specifically for passing through cluster point according to the feature tag
Group's technology obtains the feature tag of audient group user；Wherein,
The Second processing module 43, specifically for utilizing K-MEANS algorithms by the conjunction of the audient user
And after feature tag carry out a cluster point group, obtain the feature tag of non-dimensionality reduction and unfocused audient group user；
The feature tag of the non-dimensionality reduction and unfocused audient group user is carried out using cosine similarity principle
The likelihood ratio is compared with the feature tag by similarity more than the second default similarity threshold merges, after being merged
The feature tag of audient group user.
Further, the 3rd processing module 44, specifically for utilizing TF-IDF algorithms from outdoor advertising
The feature tag of the ad content of the outdoor advertising position is selected in the ad content of position；
Using cosine similarity principle by the feature tag and the advertisement of the audient group user after the merging
The feature tag of appearance carries out the likelihood ratio compared with the advertisement by similarity more than the 3rd default similarity threshold
Ad content corresponding to the feature tag of appearance is defined as delivering content.
The device of the present embodiment, can be used for the technical scheme for performing above-mentioned shown embodiment of the method, it is realized
Principle is similar with technique effect, and here is omitted.
In actual applications, the determining module 41, first processing module 42, Second processing module 43,
3rd processing module 44, acquisition module 45 can be by the central processing unit (CPU) on device, microprocessors
The devices such as device (MPU), digital signal processor (DSP) or field programmable gate array (FPGA) are real
It is existing.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, system or meter
Calculation machine program product.Therefore, the present invention can using hardware embodiment, software implementation or combine software and
The form of the embodiment of hardware aspect.Moreover, the present invention can be used wherein includes calculating one or more
The computer-usable storage medium of machine usable program code (includes but is not limited to magnetic disk storage and optical storage
Device etc.) on the form of computer program product implemented.
The present invention is with reference to method according to embodiments of the present invention, equipment (system) and computer program product
Flow chart and/or block diagram describe.It should be understood that can be by computer program instructions implementation process figure and/or side
Each flow and/or square frame in block diagram and flow and/or the knot of square frame in flow chart and/or block diagram
Close.Can provide these computer program instructions to all-purpose computer, special-purpose computer, Embedded Processor or
The processor of other programmable data processing devices is to produce a machine so that by computer or other can
The instruction of the computing device of programming data processing equipment is produced for realizing in one flow or multiple of flow chart
The device for the function of being specified in one square frame of flow and/or block diagram or multiple square frames.
These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices
In the computer-readable memory worked in a specific way so that be stored in the computer-readable memory
Instruction, which is produced, includes the manufacture of command device, and the command device is realized in one flow of flow chart or multiple streams
The function of being specified in one square frame of journey and/or block diagram or multiple square frames.
These computer program instructions can be also loaded into computer or other programmable data processing devices, made
Obtain and perform series of operation steps on computer or other programmable devices to produce computer implemented place
Reason, so that the instruction performed on computer or other programmable devices is provided for realizing in flow chart one
The step of function of being specified in flow or multiple flows and/or one square frame of block diagram or multiple square frames.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the protection model of the present invention
Enclose.
Claims (10)
1. a kind of method that outdoor advertising is delivered, it is characterised in that methods described includes：
Audient's user scope of the outdoor advertising position is determined according to the information data of outdoor advertising position；
Determined according to the wireless communication parameters data of operator in audient's user scope of outdoor advertising position
Audient's number of users；
The feature tag of audient user is obtained according to the wireless communication parameters data of audient's number of users；
The feature tag of audient group user is obtained according to the feature tag；
According to the feature tag and the information data of outdoor advertising position of audient group user, it is determined that described
The dispensing content of outdoor advertising position.
2. according to the method described in claim 1, it is characterised in that the information data of the outdoor advertising position
Including：Title, size, font size, type, maximum dispensing number of ads, ad content, space place,
Direction, if having shelter；
The wireless communication parameters data include：Signaling data, Distribution GIS data, base station without
Line engineering parameter data.
3. method according to claim 2, it is characterised in that described according to outdoor advertising position
Information data determines audient's user scope of the outdoor advertising position, including：
Audient's user scope of the outdoor advertising position is constituted according to visual perspective scope and maximum sighting distance distance；
Wherein, according to the size of outdoor advertising position, space place, towards the determination visual perspective scope,
The maximum sighting distance distance is determined according to the font size of outdoor advertising position；
The audient user's model determined according to the wireless communication parameters data of operator in outdoor advertising position
Interior audient's number of users is enclosed, including：
Obtain in audient's user scope of outdoor advertising position and meet the operator of default resident duration
GIS data, base station radio engineering parameter data；
Determined according to the GIS data of the operator, base station radio engineering parameter data described outdoor wide
Accuse audient's number of users in audient's user scope of position.
4. method according to claim 2, it is characterised in that described according to audient's number of users
Wireless communication parameters data obtain the feature tag of audient user, including：
Audient is obtained according to the wireless communication parameters data of audient's number of users by text cluster technology to use
The feature tag at family；
Wherein, the wireless communication parameters data according to audient's number of users pass through text cluster technology
The feature tag of audient user is obtained, including：
According to the corresponding user behavior event of signaling data of audient's number of users in preset time dimension
Carry out document word segmentation processing, the document after being handled；
The feature tag of non-dimensionality reduction and unfocused audient user are selected from the document after the processing；
Non- dimensionality reduction described in document after different processing and the feature tag of unfocused audient user are carried out
The likelihood ratio is compared with the feature tag of the audient user by similarity more than the first default similarity threshold merges, and obtains
The feature tag of audient user after to merging.
5. method according to claim 4, it is characterised in that described to be passed through according to the feature tag
The feature tag of audient group user is obtained, including：
The feature tag of audient group user is obtained by cluster point group's technology according to the feature tag；
Wherein, the feature mark for obtaining audient group user by cluster point group's technology according to the feature tag
Label, including：
Feature tag after the merging of the audient user is subjected to cluster point group, non-dimensionality reduction is obtained and does not focus on
Audient group user feature tag；
The feature tag of the non-dimensionality reduction and unfocused audient group user is subjected to the likelihood ratio compared with by similarity
Feature tag more than the second default similarity threshold merges, the feature mark of the audient group user after being merged
Label；
The feature tag and the information data of outdoor advertising position according to audient group user, it is determined that
The dispensing content of the outdoor advertising position, including：
The feature mark of the ad content of the outdoor advertising position is selected from the ad content of outdoor advertising position
Label；
The feature tag of the feature tag and the ad content of audient group user after the merging is subjected to phase
Seemingly compare, corresponding to the feature tag of the ad content by similarity more than the 3rd default similarity threshold
Ad content be defined as deliver content.
6. the device that a kind of outdoor advertising is delivered, it is characterised in that described device includes：
Determining module, for determining that the audient of the outdoor advertising position uses according to the information data of outdoor advertising position
Family scope；It is additionally operable to determine the audient in outdoor advertising position according to the wireless communication parameters data of operator
Audient's number of users in user scope；
First processing module, for obtaining audient according to the wireless communication parameters data of audient's number of users
The feature tag of user；
Second processing module, the feature tag for obtaining audient group user according to the feature tag；
3rd processing module, for the feature tag according to audient group user and outdoor advertising position
Information data, determines the dispensing content of the outdoor advertising position.
7. device according to claim 6, it is characterised in that the information data of the outdoor advertising position
Including：Title, size, font size, type, maximum dispensing number of ads, ad content, space place,
Direction, if having shelter；
The wireless communication parameters data include：Signaling data, Distribution GIS data, base station without
Line engineering parameter data.
8. device according to claim 7, it is characterised in that the determining module, specifically for root
Audient's user scope of the outdoor advertising position is constituted according to visual perspective scope and maximum sighting distance distance；Wherein,
According to the size of outdoor advertising position, space place, towards the visual perspective scope is determined, according to institute
The font size for stating outdoor advertising position determines the maximum sighting distance distance；
The determining module, also particularly useful for obtain the outdoor advertising position audient's user scope in and
Meet GIS data, the base station radio engineering parameter data of the operator of default resident duration；
Determined according to the GIS data of the operator, base station radio engineering parameter data described outdoor wide
Accuse audient's number of users in audient's user scope of position.
9. device according to claim 7, it is characterised in that the first processing module, specific to use
In obtaining audient user by text cluster technology according to the wireless communication parameters data of audient's number of users
Feature tag；Wherein,
The first processing module, specifically in preset time dimension according to audient's number of users
The corresponding user behavior event of signaling data carries out document word segmentation processing, the document after being handled；
The feature tag of non-dimensionality reduction and unfocused audient user are selected from the document after the processing；
Non- dimensionality reduction described in document after different processing and the feature tag of unfocused audient user are carried out
The likelihood ratio is compared with the feature tag of the audient user by similarity more than the first default similarity threshold merges, and obtains
The feature tag of audient user after to merging.
10. device according to claim 9, it is characterised in that the Second processing module, specifically
Feature tag for obtaining audient group user by cluster point group's technology according to the feature tag；Wherein,
The Second processing module, specifically for the feature tag after the merging of the audient user is gathered
Class point group, obtains the feature tag of non-dimensionality reduction and unfocused audient group user；
The feature tag of the non-dimensionality reduction and unfocused audient group user is subjected to the likelihood ratio compared with by similarity
Feature tag more than the second default similarity threshold merges, the feature mark of the audient group user after being merged
Label；
3rd processing module, specifically for selecting the open air from the ad content of outdoor advertising position
The feature tag of the ad content of advertisement position；
The feature tag of the feature tag and the ad content of audient group user after the merging is subjected to phase
Seemingly compare, corresponding to the feature tag of the ad content by similarity more than the 3rd default similarity threshold
Ad content be defined as deliver content.
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