CN107079271A

CN107079271A - For content to be broadcast to the method and system of smart machine using dedicated gateway box

Info

Publication number: CN107079271A
Application number: CN201580050118.8A
Authority: CN
Inventors: 齐元吉·查克拉博蒂
Original assignee: Huawei Technologies Co Ltd
Current assignee: Huawei Technologies Co Ltd
Priority date: 2014-09-19
Filing date: 2015-08-31
Publication date: 2017-08-18
Anticipated expiration: 2035-08-31
Also published as: CN107079271B; WO2016041440A1

Abstract

The present invention discloses a kind of Echo System (100) and its method (300) for transmission content, the Echo System is run in the network (104) for receiving smart machine (112), and corresponding user accesses the content at the reception smart machine.The Echo System (100) is made up of the following：The source (102) of the content, for sending the content；Gateway box (106) with content of multimedia interface engine (108), the content of multimedia interface engine is used for：The content is received from the source；The service condition and the user preference of the content of the storage smart machine related to the access to the content.The gateway box is characterised by content local storage and analyzer engine (110), and the content local storage and analyzer engine are used for：User preference is obtained from the engine (108)；The content is matched based on the user preference；Based on the content matched with the user preference using specific beacon frame come by the content push to the user.The equipment (112) receives the content pushed by the engine (110).

Description

For content to be broadcast to the method and system of smart machine using dedicated gateway box

Technical field

The present invention described herein relates generally to the method and system for transmission content, and more particularly, It is related to for content to be broadcast to the method and system of smart machine using dedicated gateway box.

Background technology

In Database Systems, set top box is just becoming more intelligent day by day.Current trend is mixing set top box, described mixed Close set top box and realize many features, if any head gateway, gateway without a head and IP client.Gateway serves as the access for wireless network Point, by described access point, all smart machines in family, such as mobile device, tablet PC equipment can be visited Ask internet and OTT services.SmartClient also passes through gateway access direct broadcast band.Internet and OTT business are public by broadcast Cloud is taken charge of, so as to give the use pattern that the great chance of broadcaster carrys out reading client, and can be according to service condition to net Close and push addition content.The use pattern of gateway and the use pattern for being not only gateway itself, and can also be by gateway AP accesses the use pattern of all smart machines of (Over-the-top, OTT) content on internet and top.In addition, also It is well known that cable TV network is the universal side for content of multimedia to be sent to numerous users from the central position Case.This provides to indoor or neighbouring all that smart machine and pushes content (for example, ad content, but not limited to this) Very big chance.

However, it is necessary to realize the reliable and simple method operated below：Receive the content (content for example uploaded by user Or it is present in the content in the different piece of internet or various broadcaster) and an other user is sent the content to, and Receive the agreement for receiving user to such (for example, ad content) transmission.

However, indoor all smart machines access gateway when obviously may be different.Therefore, it is also desirable to a kind of implicit side Method, by methods described, right can inform smart machine by the interior new content perhaps pushed by broadcaster.

Also, traditionally, transmitted interior perhaps ad revenue is mainly based upon passes to substantial amounts of sight by linear advertisement Crowd, wherein all beholders, which watch same channel, just looks at identical advertisement simultaneously.But broadcaster gradually recognizes media Boundary is changing, and wherein video consumer becomes more personalized and expands to new smart machine, such as tablet PC, intelligent hand Machine, game console etc..The broadcaster knows that their advertiser wants to provide more related and targetedly advertisement, But prior art limits the ability that it more optionally or strategically provides advertisement.

The content of the invention

It is related to the priorization for dsc data storehouse table and the method and system of evacuation to introduce to provide this content of the invention Concept, and hereafter further describe the concept in a specific embodiment.This content of the invention is not intended identification and advocated Subject matter essential characteristic, be also not intended the scope for determining or limiting advocated subject matter.

According to the first aspect of the invention, a kind of Echo System (100) for being used to send content of multimedia, with a large amount of Receive in the network of smart machine and run, corresponding user accesses many comprising interactive services at the reception smart machine Media content, the Echo System includes：

One or more sources of content of multimedia, for sending content of multimedia；

One or more gateway boxes, have

Content of multimedia interface engine, is used for

From the source receiving multimedia content of content of multimedia；

The service condition of the storage smart machine related to the access to content of multimedia and the user of content of multimedia Preference；The gateway box is characterised by, including：

Content local storage and analyzer engine, are used for

User preference is obtained from content of multimedia interface engine；

Content of multimedia is matched based on user preference；

Based on the content of multimedia matched with user preference using one or more specific beacon frames come by content of multimedia It is pushed to corresponding user；And

Smart machine, for receiving the content of multimedia by content local storage and the push of analyzer engine.

According to the second aspect of the invention, a kind of gateway box for being used to receiving and sending content of multimedia, with a large amount of Receive in the network of smart machine and run, what corresponding user access at the reception smart machine was pushed includes interactive mode The content of multimedia of service, the gateway box is characterised by including：

Content local storage and analyzer engine, are used for

Obtain user preference；

Received content of multimedia is matched based on acquired user preference；

Based on the content of multimedia matched with user preference using one or more specific beacon frames come many by what is received Media content is pushed to corresponding user.

According to the third aspect of the invention we, it is a kind of to be used to largely receive on smart machine in the pushed multimedia of display The method of appearance, corresponding user accesses pushed content of multimedia, the content of multimedia at the reception smart machine Included in the interactive services operated in the Echo System in network, methods described includes：

Scan content of multimedia using the sniffer in smart machine, the content of multimedia by gateway box content sheet Ground memory and analyzer engine are pushed using one or more specific beacon frames；

The one or more specific beacon frames pushed are received using smart machine；

The information associated with the one or more specific beacon frames received is checked using smart machine, wherein described Information includes：

Pay(useful) load information；

The related information of the total length of content of multimedia to being pushed；And

Content of multimedia；

Confirm to receive complete content of multimedia using smart machine；

The user preference of content of multimedia and the complete content of multimedia received are matched using smart machine；

The complete multimedia matched with user is shown on the interface of smart machine.

According to the fourth aspect of the invention, it is a kind of be used for largely receive smart machines on send and display pushed it is many The method of media content, corresponding user accesses pushed content of multimedia, many matchmakers at the reception smart machine Hold the interactive services for being included in and operating in the Echo System in network (100) in vivo, methods described includes：

Content of multimedia is sent using one or more sources of content of multimedia；

Transmitted content of multimedia is received using the content of multimedia interface engine of one or more gateway boxes；

The following is stored in database using the content of multimedia interface engine of one or more gateway boxes：With To the user preference of the service condition of the smart machine of the access correlation of content of multimedia, and content of multimedia；

Methods described is characterised by

Using the content local storage and analyzer engine of one or more gateway boxes from the content of multimedia stored Interface engine obtains user preference；

It is many to match based on user preference using the content local storage and analyzer engine of one or more gateway boxes Media content；

Using the content local storage and analyzer engine of one or more gateway boxes, based on what is matched with user preference Content of multimedia is pushed to corresponding user by content of multimedia using one or more specific beacon frames；

The content of multimedia by content local storage and the push of analyzer engine is received using smart machine；

Technical problem to be solved：Traditionally, can for machine box (machine box or STB) available gateway box be it is non intelligent, because It is the autonomous device of main direct broadcast band (content) of the display from head end (broadcaster) for them.Broadcaster show via The advertisement for the advance identification that private (pid) is sent via private services.Also, inside perhaps advertisement only for specific gateway box or STB, without for other smart machines in family.Therefore, exposure is restricted.More general scheme is needed, wherein can With simultaneously close to more users, and can provide customization advertisement together with localized ad.

The technical scheme proposed：It is a principal object of the present invention to produce a kind of Echo System and its method, wherein broadcasting Company can convey to the single advertisement for being sent to gateway box more users, and customization can be provided and even localize Inside perhaps advertisement, thus reduces network complexity, cost and response time.This will attract more user's notices, and therefore Contribute to broadcaster to strengthen its ability and additionally aid broadcaster and produce more incomes.In an example, it is original to set Standby manufacturer (Original equipment manufacturer, OEM) can use this system and also share by broadcast The income that company produces.

In one embodiment, disclose a kind of Echo System that can be used in set top box or any gateway and its Method, wherein Wi-Fi beacon are transmission technologys.

In one embodiment, it is a further object of this invention to strengthen the effect of existing set top box, the set top box is not Live telecast is will be only used in, and OTT services, the service based on DLNA (DLNA) will be used for, be based on Miracast service, the service based on router, service based on gateway device and combinations thereof, and act also as the net in family Close equipment.

In one embodiment, the content analysis device assembly in gateway or set top box, the content analyser are disclosed Component contributes to analysing content and user preference content is sent into specific user.

In one embodiment, a kind of broadcast model of use broadcaster is disclosed to pass through within the family and/or near Distance in be mixed with head and gateway without a head carrys out the method for broadcasted content.

In one embodiment, a kind of broadcast model of use broadcaster is disclosed to pass through within the family and/or near Distance in be mixed with head and gateway without a head carrys out the system of broadcasted content.

In one embodiment, a kind of advertisement for the profit for being used for broadcaster with the appearance of hybrid gateways is disclosed Income produces model.

In one embodiment, a kind of mechanism for being used to use existing Wi-Fi (wifi) network is disclosed, it is described existing Wi-Fi network can be used for accessing most of indoor intelligent equipment pushing broadcasted content by using gateway (for example, wide Accuse), thus make broadcaster's maximum revenue.

In one embodiment, a kind of mechanism for being used to carry out transmission content using Wi-Fi beacon frame, the Wi- are disclosed Fi beacon frames are sent to by gateway to be scanned and all that in 100 to 200 meters of proximity is intelligently set for AP It is standby.

In one embodiment, a kind of mechanism for being used to parsing and showing broadcasted content (such as advertisement) is disclosed, it is described Broadcasted content is pushed by using gateway via wifi beacons.

In one embodiment, disclose a kind of for parsing broadcasted content and broadcasted content being shown on smart machine Mechanism, the broadcasted content is pushed by using gateway via wifi beacons.

In one embodiment, a kind of machine for being used to provide the specific interior perhaps advertisement of more related and target is disclosed System.

Brief description of the drawings

The detailed description is described with reference to the drawings.In the accompanying drawings, the leftmost numeral of Ref. No. represents the reference Numbering occurs first in the figure.Through schema same characteristic features and component are referred to using same numbers.

Fig. 1 diagrams Echo System (100) for being used to send content of multimedia a kind of according to an embodiment of the invention, in tool Have in a large amount of networks (104) for receiving smart machine (112) and run, corresponding user accesses bag at the reception smart machine Content of multimedia containing interactive services.

Fig. 2 diagrams are a kind of according to an embodiment of the invention to be pushed away for being shown on largely reception smart machines (112) The method (200) of the content of multimedia sent, corresponding user is accessed in pushed multimedia at the reception smart machine Hold, the content of multimedia is included in the interactive services operated in the Echo System (100) in network (104).

Fig. 3 diagrams are a kind of according to an embodiment of the invention to be used to send on largely reception smart machine (112) and aobvious Show the method (300) of pushed content of multimedia, it is many that corresponding user access at the reception smart machine is pushed Media content, the content of multimedia is included in the interactive services operated in the Echo System (100) in network (104).

Fig. 4 illustrates the whole Echo System of the broadcaster of advertisement according to an embodiment of the invention.

Fig. 5 illustrates mechanism a kind of according to an embodiment of the invention, and the user per unique_id is stored by the mechanism Preference and the method that user preference is obtained by ad analyzer.

Fig. 6 illustrates embodiments in accordance with the present invention and receives Wifi bags by smart machine.

Fig. 7 illustrates the parsing of wifi beacons according to an embodiment of the invention to advertisement and new beacon format.

Fig. 8 diagrams can be used for the beacon frame format of prior art according to an embodiment of the invention.

Fig. 9 diagrams can be used for the general frame format of the cell of prior art according to an embodiment of the invention.

Embodiment

Nowadays most of domestic consumer's preference accesses OTT and direct broadcast band service by indoor intelligent equipment, described Smart machine can be mobile phone or tablet PC or even intelligent television.Connection gateway accessing point (Access Point, AP method for optimizing) is Wi-Fi.Therefore, each and each smart machine in family will scan AP and will detect hybrid network Close, the hybrid gateways itself serves as AP.This means each smart machine in family will be from gateway received beacon frame.It is described Field it should be understood to the one skilled in the art that when in the range of, smart machine can be connected to by transmitting a probe request to gateway Gateway, in response to the probe requests thereby, gateway sends probe response in frame or beacon mode to smart machine.Also, intelligence Connection between equipment and gateway can be realized by the 802.11 conventional frame types for connection, wherein 802.11 management frames Website is set up and communication is maintained.Management frame can be including but not limited to：Authentication frame, releases authentication frame, associated response Frame, reassociation requests frame, re-association response frame, disassociation frame, beacon frame, probe request, probing response frame and fellow. In addition, gateway accessing point can be managed by controller, and such as WLAN controllers, the WLAN controllers processing is to RF power Adjust automatically, channel, certification and security.Beacon frame can be proposed with enough spaces or transmission content is (in described Appearance can be including but not limited to advertisement) data and push it to each custom end intelligent equipment.Those skilled in the art It should be understood that in order to understand the present invention, can alternatively use " data ", " content ", " content of multimedia ".In addition, it should be understood that Push/transmitted data/content can be including but not limited to advertisement.

Traditionally, propose various methods in the art, methods described suggestion private data is sent with beacon frame and The actual wifi agreements of without prejudice to.According to by R Qian Dela (R Chandra) and group delivered in IEEE on " beacon The paper and Wei Shaerguputa (Vishal Gupta) and Mu Keshikuma of filling (Beacon Stuffing) " " bit padding (the Bit Stuffing in 802.11 beacon frames of your Roy (Mukesh Kumar Rohil) 802.11Beacon Frame) ", the present invention can use existing beacon frame to send the wifi of private data and without prejudice to reality Agreement.Therefore, beacon frame can become a kind of and be pushed data by gateway (data can be including but not limited to advertisement) To the intelligent method of smart machine.

In addition, it is contemplated that hybrid gateways becomes the access point of the business of whole clients, the business of whole clients Broadcaster's cloud can be passed through so that broadcaster understands user's use pattern and correspondingly pushes content (content can be with Including but not limited to advertisement).More significant advertisement will be directed to user by this.Also, because broadcaster's cloud can be with Access the position of gateway, it is possible to push localized content.

The current mechanism of perhaps data is given below in for being pushed by Wi-Fi beacon frame：

The use of Wi-Fi beacon frame：Beacon frame is used for the presence for declaring Wi-Fi network.Therefore, 802.11 clients are from institute There is neighbouring AP to receive beacon, even if the client is not attached to any network.Even if in fact, client connection is specific AP, the client can also periodically scan for all channels to receive beacon from all AP nearby to track net in its vicinity Network.Therefore, beacon frame will be pushed to all clients for attempting to scan AP by gateway.Data can be led to by three kinds of methods Cross beacon frame push：

1. service set identifier (Service Set Identifier, SSID) is connected：

Ssid field in beacon carries the title of wireless network.Maximum length is 32 bytes.Assuming that unique ID is 1 byte And sequence number and MoreFlag can be seated in 1 byte, then beacon, which is left 29 bytes, is used for InfoChunk.Burst is even Sent in continuous beacon.The maximum length of unique message is 3712 bytes.This is easily implemented.But this has the disadvantage in that.It is hand-held SSID of the major part client device such as formula or laptop computer comprising the network in the range of being shown in equipment application journey Sequence.Unless this application program is changed, otherwise the user interface of this application program will be filled with a large amount of puppet SSId, and the pseudo- SSId can Real SSId can be obscured.

2. basic service set identification (Basic Service Set Identification, BSSID) is connected：

BSSID is AP 6 byte unique identifiers.The BSSID is generally set to the wireless NIC's being equal in AP MAC Address.However, the BSSID can be set to any value.Assume again that UniqueID be 1 byte and sequence number and MoreFlag can be seated in 1 byte, then we can send the message of 4 bytes in a beacon.This gives us 512 words The unique message of the maximum length of section.

3. beacon cell

Existing general beacon message unit is illustrated in figs. 8 and 9.Fig. 8 diagrams according to an embodiment of the invention may be used For the beacon frame format of prior art, and Fig. 9 diagrams can be used for the cell of prior art according to an embodiment of the invention General frame format.

As shown in Fig. 8, header is followed by variable-length frame, and it is long that the frame can be up to 2320 eight bit bytes. Frame is made up of a series of fields for being not followed by the cell of the field as cell.Information unit is with fixed relative rank Present and recognized by corresponding sole component ID.

As shown in Fig. 9, each cell has three below field：

A) element ID (Element ID, EID) field of 1 eight bit byte length uniquely identifies cell.Therefore, 256 Unique cell is possible.According to 802.11-2012, up to 53 EID can be the part of beacon frame.

B) length field of 1 eight bit byte length

C) information data field this can be 255 byte longs.

Although information field is variable length, minimum and maximum length is fixed by 802.11 standards.In other words, The minimum and maximum value that can be stored in each element ID length field is known and fixed.Because by an eight bit word Section distributes to length field and there are many information fields of the maximum length by being consistently less than or equal to 255, so this of cell A little length fields are suitable for carrying other information.For example, BSS average access latencies cell (having element ID 63) can make letter The maximum length for ceasing field is only one eight bit byte.Therefore length field will include value 1 all the time, therefore make 7 highests effective Position includes value 0 all the time.7 significance bits can be used for the length for marking wifi ad datas, and the wifi ad datas can use letter Breath field is carried.In addition to supplier, the customizing messages in beacon can be carried as an element-specific ID part and Carry data in cell.The supplier that the standards of IEEE 802.11 permission AP suppliers add 253 bytes in its beacon is specific Beacon cell (BIE).

The present invention defines special BIE for broadcast message using this feature, wherein each message fragment is into 253 bytes Block and the transmission in continuous beacon.Its SSID is set in fixed well-known SSId, such as Wi-Fi by all beacons Hold.Wi-Fi drivers at client device recognize this BIE and pass it to client layer.The method provides 200Kbps's Bandwidth.Methods described may not send junk information to the wireless UI of client device.Only need shortcoming client driver Modification., can be from R Qian Dela (R Chandra) and group on " beacon fills (Beacon Stuffing) " for this Any one in IEEE papers and/or prior art/IEEE papers obtains result of calculation.

Can be in any number of different computing systems, ring although depicted as each side for producing Echo System and its method Implement in border and/or configuration, wherein the single advertisement for being sent to gateway box can be conveyed to more users by broadcaster, and can With provide customization and perhaps advertisement in even localizing, but embodiment is described in the case of the example below sexual system.

Referring now to Fig. 1, a kind of Echo System (100) for being used to send content of multimedia is disclosed, intelligence is being received with a large amount of It can be run in the network (104) of equipment (112), corresponding user accesses at the reception smart machine and includes interactive services Content of multimedia.Echo System (100) is made up of the following：One or more sources (102) of content of multimedia, are used for Send content of multimedia；One or more gateway boxes (106) with content of multimedia interface engine (108), the multimedia Content interface engine is used for：From the source receiving multimedia content of content of multimedia；Storage and the access phase to content of multimedia The service condition of the smart machine of pass and the user preference of content of multimedia.

Gateway box (106) is characterized by content local storage and analyzer engine (110), and the content is local Memory and analyzer engine are used for：User preference is obtained from content of multimedia interface engine；Many matchmakers are matched based on user preference Hold in vivo；Content of multimedia is pushed away using one or more specific beacon frames based on the content of multimedia matched with user preference It is sent to corresponding user.

Smart machine (112) in Echo System (100) is used to receive to be pushed away by content local storage and analyzer engine The content of multimedia sent.

In one embodiment, gateway box (106) can be implemented in a variety of computing systems, for example, on knee calculate Machine, desktop PC, notebook computer, work station, mainframe computer, server, the webserver and fellow.Should Understand, gateway box (106) can pass through one or more smart machines (hereinafter referred to as equipment) or client by multiple users Machine (112) or the application program that resides on user equipment (112) are accessed.The example of equipment (112) can be included but do not limited In：Portable computer, personal digital assistant, portable equipment and work station.Network (104) can be used in gateway box (106) It is communicably coupled to one or miscellaneous equipment (112).

In one embodiment, one or more sources (102) of content of multimedia can be selected from by the following The content broadcast source of the group of composition：Internet, cloud, direct broadcast band and combinations thereof.It should be understood that one of content of multimedia or Multiple sources (102) can send the content to gateway box (106), and the gateway box can be by one or more equipment (112) Access.Gateway box (106) can use network (104) to be communicably coupled to one or more sources of content of multimedia (102)。

In one embodiment, network (104) can be wireless network, cable network or its combination.Network can be real Apply as a kind of network in different types of network, such as Intranet, LAN (local area network, LAN), wide area Net (wide area network, WAN), internet and fellow.Network can be dedicated network or shared network.Shared net Network represents to associate with the different types of network that communicates with one another using various protocols, and the agreement is for example, Hyper text transfer Agreement (Hypertext Transfer Protocol, HTTP), transmission control protocol/Internet protocol (Transmission Control Protocol/Internet Protocol, TCP/IP), WAP (Wireless Application Protocol, WAP) and fellow.In addition, network can include multiple network equipment, router, bridge, server, meter are included Calculate equipment, storage device and fellow.

In one embodiment, one or more smart machines (112) are made up of user interface, and the user interface is used The content sent in display by the source (102) of content.User interface can include various software and hardware interface, for example, net Stand interface, graphic user interface and fellow.User interface can allow equipment (112) directly or through another equipment with User mutual.In addition, user interface can cause equipment (112) to be communicated with other gateway boxes (106).User interface can be with Promote a variety of communications in extensive multiple network and protocol type, the network and protocol type are included：Cable network, for example LAN, cable etc.；And wireless network, such as WLAN, cellular network or satellite.The interface, which can be included, to be used to set multiple The standby one or more ports for being connected to each other or being connected to another server.

In one embodiment, specific beacon frame is Wifi beacon frames.

In one embodiment, specific beacon frame is pushed using wireless transmission mechanism, and the wireless transmission mechanism is selected from Group including the following：Bluetooth Low Energy (Bluetooth Low Energy, BLE), near-field communication (Near Field Communication, NFC) and combinations thereof.

In one embodiment, content local storage and analyzer engine are further used in response to from smart machine Content of multimedia is pushed to smart machine by the content transmission order of reception.

In one embodiment, content of multimedia interface engine correspond to unique identifier (identifier, Id) the user preference for each smart machine that storage is operated by corresponding user.

In one embodiment, content local storage and analyzer engine matching content of multimedia and unique identifier (identifier, id), wherein content of multimedia are by unique content identifier (identifier, an id) group for matching Into.

In one embodiment, content local storage and analyzer engine are further used for temporarily storing from many matchmakers Hold the content of multimedia that interface engine is received in vivo, until content of multimedia and unique identifier (identifier, id) matching.

In one embodiment, content local storage and analyzer engine be further used for analysis content of multimedia and Corresponding content of multimedia is pushed to specific user.

In one embodiment, specific beacon frame is continuously pushed to largely by content local storage and analyzer engine Receive smart machine.

In one embodiment, it is a large amount of to receive many of content of multimedia that smart machines are used to receiving customization and localization Media content.

In one embodiment, specific beacon frame uses at least one method selected from the group being made up of the following To be pushed to a large amount of reception smart machines：Service set identifier (service set identifier, SSID) serial connection technology, base This service set (basic service set identification, BSSID) serial connection technology, beacon cell and its group Close.

In one embodiment, the source of content of multimedia is the content broadcast selected from the group being made up of the following Source：Internet, cloud, direct broadcast band and combinations thereof.

In one embodiment, content of multimedia interface engine is used for by scanning user activity while contacting gateway Box stores user preference, wherein liveness and electricity to access on internet and top (over the top, OTT) data Shadow, other entertainment contents, internet site, other data and combinations thereof correlation.

In one embodiment, gateway box is used to provide the various services selected from the group for including the following：Viewing (over the top, OTT) is serviced, based on DLNA (Digital Living on live telecast, top Network Alliance, DLNA) service, the service based on Miracast, the service based on router, based on gateway device Service and combinations thereof.

In one embodiment, gateway box (106) can include memory, and the memory is coupled to be deposited for execution It is the processing unit of multiple modules in memory, the multiple module is by content of multimedia interface engine (108) and content Local storage and analyzer engine (110) composition.

In one embodiment, gateway box (106) may be embodied as one or more microprocessors, micro computer, micro-control Device processed, digital signal processor, CPU, state machine, logic circuit and/or signal is manipulated based on operational order Any equipment.

In one embodiment, memory can include known any computer-readable media, bag in art Containing for example：Volatile memory, such as static RAM (static random access memory, SRAM) With dynamic random access memory (dynamic random access memory, DRAM)；And/or nonvolatile memory, For example read-only storage (read only memory, ROM), erasable programmable ROM, flash memory, hard disk, CD and Tape.

In one embodiment, the module of storage in memory includes routine, program, object, component, data structure Deng the above-mentioned every specific task of execution or the specific abstract data type of implementation.In one embodiment, module can be wrapped The application of gateway box (106) and program or the encoded instruction of function are supplemented containing that can include.

In one embodiment, it is disclosed for receiving and sending the gateway box (106) of content of multimedia, with a large amount of Receive in the network (104) of smart machine (112) and run, corresponding user accesses what is pushed at the reception smart machine Content of multimedia comprising interactive services.Gateway box (106) is made up of content local storage and analyzer engine (110), The content local storage and analyzer engine are used for：Obtain user preference；Connect based on acquired user preference matching The content of multimedia of receipts；It will be connect using one or more specific beacon frames based on the content of multimedia matched with user preference The content of multimedia of receipts is pushed to corresponding user.

In one embodiment, content of multimedia interface engine (108) allows content local storage and analyzer to draw Hold up (110) and obtain user preference.

Referring now to Fig. 2, disclose a kind of for showing pushed content of multimedia on largely reception smart machines (112) Method (200), corresponding user accessed in pushed content of multimedia, the multimedia at the reception smart machine Hold the interactive services for being included in and operating in the Echo System (100) in network (104).

Method (200) and (300) can be described under the general scenario of computer executable instructions.Generally, computer can Execute instruction can be comprising routine, program, object, component, data structure, process, module, function etc., and above-mentioned items perform spy Determine function or implement specific abstract data type.Method (200) and (300) can also be put into practice in a distributed computing environment, Wherein by the remote processing devices that are associated via communication network come perform function.In a distributed computing environment, computer can Execute instruction can be located in both local and remote computer storage medias comprising memory storage device.

Description method (200) and (300) by order be not intended to be construed to limitation, and any number of described side Method block can be combined in any order to implement methods described and (300) or exchange method.In addition, being retouched herein not departing from In the case of the protection domain for the subject matter stated, indivedual blocks can be deleted from method (200) and (300).In addition, methods described can To implement in any suitable hardware, software, firmware or its combination.However, for ease of explaining, the embodiment being described below In, it is believed that method (200) and (300) are implemented in above-mentioned Echo System (100).

At block 202, the content of multimedia that smart machine scanning is pushed using one or more specific beacon frames.

At block 204, smart machine receives the one or more specific beacon frames pushed.

At block 206, the smart machine inspection information associated with the one or more specific beacon frames received, wherein Described information includes：Pay(useful) load information, the related information of total length of content of multimedia to being pushed；And in multimedia Hold.

At block 208, smart machine confirms whether receive complete content of multimedia.

At block 210, the user preference of smart machine matching content of multimedia and the complete content of multimedia received.

At block 212, the complete multimedia matched with user is shown on the interface of smart machine.

In one embodiment, specific beacon frame is made up of multiple fields, and the field is included：Component identifier, The length of current payload, the length to content of multimedia, the end of whole content of multimedia and content of multimedia.

In one embodiment, specific beacon frame is Wifi beacon frames.

In one embodiment, disclosing one kind is used to send and show on largely reception smart machines (112) to be pushed away The method (300) of the content of multimedia sent, corresponding user is receiving the pushed content of multimedia of access, institute at smart machine State content of multimedia and be included in the interactive services operated in the Echo System (100) in network (104).

At block 302, content of multimedia is sent using one or more sources of content of multimedia.

At block 304, transmitted many matchmakers are received using the content of multimedia interface engine of one or more gateway boxes Hold in vivo.

At block 306, the following is stored in number using the content of multimedia interface engine of one or more gateway boxes According in storehouse：The service condition of the smart machine related to the access to content of multimedia, and content of multimedia user preference.

At block 308, using the content local storage and analyzer engine of one or more gateway boxes come from being stored Content of multimedia interface engine obtain user preference.In one embodiment, storage corresponds to a unique identifier The user preference of each smart machine operated by corresponding user of (identifier, id).

At block 310, drawn based on user preference using the content local storage and analyzer of one or more gateway boxes Hold up to match content of multimedia.In one embodiment, matching content of multimedia and unique identifier (identifier, Id), wherein content of multimedia is made up of a unique content identifier (identifier, id) for matching.

At block 312, based on, come the content of multimedia matched with user preference, being made using one or more specific beacon frames Content of multimedia is pushed to corresponding user with the content local storage and analyzer engine of one or more gateway boxes. In one embodiment, specific beacon frame is Wi-Fi beacon frame, and is locally stored using the content of one or more gateway boxes The push of device and analyzer engine pushes specific beacon frame using wireless transmission mechanism, and the wireless transmission mechanism, which is selected from, to be included The group of the following：Bluetooth Low Energy (Bluetooth Low Energy, BLE), near-field communication (Near Field Communication, NFC) and combinations thereof.

At block 314, received by using smart machine by content local storage and analyzer engine push it is many Media content.In one embodiment, send commands to push specific beacon frame in response to the content received from smart machine.

At block 316, using the interface of smart machine by the complete multimedia display matched to user.In a reality Apply in scheme, store the content of multimedia received from content of multimedia interface engine, thus scan unique identifier (identifier, id) checks all user preferences, and then the content of multimedia received is pushed into matching user The smart machine of preference.In one embodiment, if equipment First Contact Connections, then in the absence of user preference to be matched And therefore push all advertisements.Also, if smart machine is not connected, then by all advertisement pushings to the intelligence for only scanning AP Equipment.

In one embodiment, the corresponding content of multimedia of content of multimedia push is local using content to specific user Memory and analyzer engine are analyzed.In addition, specific beacon frame can be used selected from the group being made up of the following extremely Lack a kind of method to push：Service set identifier (service set identifier, SSID) serial connection technology, Basic Service Set Identify (basic service set identification, BSSID) serial connection technology, beacon cell and combinations thereof.

In one embodiment, received using smart machine in the content of multimedia of customization and the multimedia of localization Hold.

In one embodiment, smart machine performs the method for showing pushed content of multimedia, described User accesses pushed content of multimedia at smart machine, and the content of multimedia is included in the echo system operated in network The interactive services of system.

Referring now to Fig. 4, it is illustrated that the whole Echo System of the broadcaster of advertisement according to an embodiment of the invention. In one embodiment, system as shown in Figure 4 is made up of the multiple smart machines that can scan access point.Each intelligence is set It is standby by scanning AP to obtain Wifi connections.Gateway will be connected to by accessing the smart machine of internet or access live telecast.If Smart machine is not attached to AP, then because AP is not intended to the preferred AP of smart machine, and smart machine still can be from Corresponding AP receives beacon bag.

AP is once connected to, smart machine just accesses internet and also by net using this AP by broadcaster's cloud Close the direct broadcast band for accessing broadcaster.

Ad interface engine：As shown in Fig. 4, transmiting a request to any client of gateway will all be drawn by ad interface Hold up.Ad interface engine will analyze each request from client and attempt to produce the metadata on client preference.Such as Whether client wishes viewing sports or film or news and fellow.This data will share to broadcaster's cloud.Certainly, Client data privacy will be looked after to greatest extent.If client is not intended to share, then can disable shared.Acquiescence permits Perhaps share.

Once produce metadata, ad interface engine just by corresponding to each unique ID of the smart machine connected by institute Metadata is stated to be stored in local DB.

Broadcaster's cloud：As shown in Fig. 4, broadcaster's cloud will analyze this data and will produce or send out according to this preference Send advertisement.Carried out because entirely handling in cloud, local gateway saves a large amount of CPU MIPS.Even if aforesaid operations contribute to Localized ad is produced, however, still being determined to send the strategy of advertisement by broadcaster completely.Advertisement will be communicated back to again Gateway box returns to broadcaster's head end.

Broadcaster's head end：

Broadcaster's head end receives advertisement from cloud, and the advertisement will be inserted into as in private pid transport stream.This will be Multiplex and send to the part of the direct broadcast band of all gateways.

Ad analyzer engine：

Ad analyzer engine will obtain advertisement from internet interface or from the direct broadcast band from broadcaster's head end.One Denier receives advertisement, and the ad analyzer engine will just check adline and by the user preference with every Unique_id Match somebody with somebody.The ad analyzer engine then by via beacon frame by advertisement pushing to often user preference SmartClient.If SmartClient has been coupled to gateway or is previously connected to gateway, then the SmartClient can still receive localization and Personalized advertisement.If SmartClient is from being not attached to AP or First Contact Connections, then inclined in the absence of user in the case Good data and it therefore can push any advertisement.It is possible, of course, that broadcaster may have some must push it is wide Accuse, those advertisements are by with bigger preference.

Smart machine：

Smart machine application program will use wifi sniffers to carry out received beacon frame.Wifi sniffers are to receive whole wifi The entity of beacon bag.This may need to finely tune in kernel.Kernel generally parses wifi bags.Sniffer will ensure that its sniff is whole Individual bag.The concept of sniffer will be close to Technology of Network Sniffer, but can be used for obtaining whole wifi bags.

Once receiving bag, application program just parses the bag and produces advertisement.Advertisement can be sent out via multiple beacon frames Send.Therefore, regulation is provided in beacon frame structure to indicate the end of advertisement.Once receiving all bags, institute will be just parsed State bag and advertisement will be produced.This advertisement then will be shown, to notice whether smart machine user wants to see this advertisement.Will Option is supplied to user.

In one embodiment, a kind of Echo System is shown using as exemplary embodiment in Fig. 4, the Echo System It is that the smart machine of gateway and contact gateway is produced for the significant advertisement of user and be pushed on broadcaster and is tried The method for scheming to produce more incomes by advertisement.The each indoor intelligent equipment for scanning access point (Access Point, AP) will Received beacon frame (itself serving as AP in view of gateway box) is obtained from gateway box.Gateway can be pushed from wide when sending beacon frame Columbia Broadcasting System receives and is stored in local advertisement.

Referring now to Fig. 5, it is illustrated that mechanism according to an embodiment of the invention, pass through mechanism storage per unique_id User preference and the method that user preference is obtained by ad analyzer.It should be understood that component as illustrated in fig. 4 will no longer It is described in Fig. 5 component, to avoid confusion.

In one embodiment, gateway can have the ad interface engine in the pattern of self-study.Ad interface draws Hold up study contact gateway box to access the user preference and hobby of each client of internet and OTT data.This can be In the scope of data, film, other entertainment contents, internet site etc..This data can be for delivery on broadcaster's cloud.Advertisement Unique ID relative to each client of contact gateway is stored user preference details by interface engine.Therefore, pushed away when by advertisement When being sent to SmartClient, the corresponding preference of client can be used.

The broadcaster of analysis user preference can select advertisement, and be pushed to gateway or by data by OTT services It is pushed to direct broadcast band head end.Head end can be by such as individual PID special service by this advertisement pushing to gateway.Advertisement will It is stored in local.There will be analyzer module, the analyzer module will analyze those advertisements and attempt matching advertisement and client End hobby, and by Wifi beacon frames by those advertisement pushings to corresponding client.For by the new client of First Contact Connections End, this filtering is unlikely.In addition, smart machine is also possible to be not connected to AP.Because smart machine scans AP, even if intelligence Energy equipment is simultaneously not connected to, and all advertisements also can be pushed to smart machine from AP.The situation will be arrived with First Contact Connections The equipment of gateway is identical.In addition to user preference advertisement, some other types of advertisements are also possible：

1. localized ad-(nehology practises the position of gateway and pushes related local advertising)

2. reward voucher is provided-(can send needs the offer reward voucher of advertised product)

3. short audio ballad-(advertisement of short audio ballad can be sent)

Referring now to Fig. 6, it is illustrated that embodiments in accordance with the present invention receive Wi-Fi bags by smart machine.In an embodiment party In case, each smart machine in the family with gateway box can install this broadcaster's application program together with for live Broadcaster's application program of TV.The application program can even is that the application program based on cloud.The application program will Carry out all bags of sniff using wifi packet sniffers and take correct decision for wifi beacon frames.Fig. 6 effect is in Fig. 4 Description in explain, and therefore avoid the repetition of content.

Referring now to Fig. 7, it is illustrated that according to an embodiment of the invention to the parsing of the wifi beacons of advertisement.In an embodiment party In case, the application program at smart machine can parse the advertisement that beacon frame and display are carried by beacon frame.For reality Existing the above results, beacon message frame can be divided to carry advertisement via multiple beacon bags.In one embodiment, may be used To use specific new beacon cell.New element-specific by few field in existing beacon cell format change definition Composition.3rd byte (1 byte for being used for total Ad Length), (1 LSB indicates end and the residue of whole advertisement to the 4th byte 7 reserve), and show advertisement in each smart machine, realized via wifi beacons.In addition, wifi sniffer concepts It can be used for receiving original wifi bags and then parsed according to the present invention.The method can be used for any OS, such as Android (Android), Linux or IOS.In one embodiment, it is to receive wifi original packets from Android kernel or IOS kernels, it is interior Core needs to finely tune to obtain original packet.

Working example：Advertisement has changed into huge market, and this successful one crucial original via the transmission of internet Because being that advertisement is targetedly, i.e. the advertisement for being delivered to terminal user is related to the search inquiry that the user keys in.It is described The advertisement of advertisement seemingly position sensing, that is to say, that be based in part on the physical location of user and for the advertisement of the user To be very important market in the recent period.

Transmitting the existing method of the advertisement of position sensing needs two kinds of abilities：User must be suitably connected to internet, And must exist for transmitting the position instruction of user to advertisement the automated process of service.Ad interface engine and broadcaster Cloud will note this point.Most of existing system obtains position (this does not work indoors) dependent on GPS, and busy mutual Networking connectivity may not only cost be high but also is difficult to maintain appropriate service quality.In addition, broadcaster needs diversified model Enclose to provide advertisement so that the broadcaster not only meets client by drawing targetedly advertisement, and passes through production The raw advertising model for being used for all corners that business is organized itself opens huge income earning model.OEM will be wide by allowing Columbia Broadcasting System's cloud knows the user preference data for targeted advertisements to be benefited and can share earnings pattern with broadcaster.

The present invention is to transmit " push model " based on advertisement.By heavily loaded 802.11 beacon to carry advertisement information, appoint What 802.11 client can be received from any advertisement that nearby AP is sent, but regardless of the connection status of the client.Even if Client connects specific AP, the client can also periodically scan for all channels with from other AP nearby receive beacons with The other networks nearby of track in its vicinity.Client need not send any message to receive beacon.Client must be listened to.

One benefit of beacon fill method is that it is implicitly location aware, because advertisement is sent out from Wi-Fi access points Send, the position of the Wi-Fi access points is known and its " arrival " (is worked as access point by the limiting for propagation of 802.11 signals When being maintained at ground level, typically 100 meters).

The method another benefit is that it eliminates clearly location client end the need for, the benefit is as side effect Improve privacy model.The prior method of the advertisement of position sensing needs display client to a certain centralized the Internet infrastructure Position.

The method contributes to broadcaster that the scope for being distributed advertisement is increased to above into a target STB.It is used as the mixed of AP Closing gateway contributes to broadcaster by advertisement pushing to neighbouring all smart machines, even if smart machine is not attached to net Close.The income of energetically influence broadcaster is produced model by this.OEM promotes this model to share the generation of this income.

Another big advantage is that mixing cassette is in the self-study pattern for client service condition.Therefore, it is more indoor Hybrid gateways is used as access point and browses some internet sites and OTT services by smart machine, provides more targetedly wide The probability increase of announcement.Ad interface engine heeds user preference.

Advertisement is not only, the offer reward voucher for specific products can also be pushed to client by broadcaster, so that Produced for product marketing and income and provide very positive influence.In one embodiment, it can send different types of Advertisement, the advertisement can be including but not limited to：It is targeted advertisements, position particular advertisement, audio ballad advertisement (original PCM), excellent Favour certificate is provided and temptation property advertisement (lime).This mechanism can be extended for use in pushing more intelligent data, and this will have Beneficial to client and thereby assist in broadcaster and its Echo System.

Exemplary embodiment discussed herein above can provide some advantages.Although the aspect of the present invention need not be put into practice, But these advantages can be included：

1. the present invention can be extended for other wireless mediums, such as BLE (Bluetooth Low Energy), NFC and fellow.

2. can be suitable during initial exchange of the present invention between gateway and client device content to be sent.

3. the public place that the present invention can be from home extension to closing, such as cafe, market and fellow.

4. it can be provided the invention enables operator and/or broadcaster by gateway set top box in customization and localization Hold.

5. the content analysis device assembly in the gateway box of the present invention contributes to analysis advertisement and sends user preference advertisement To specific user.

6. the present invention provides a kind of novel method for parsing advertisement and advertisement being shown in each smart machine, methods described Realized via wifi beacons.

7. the present invention provide be directed to using Wi-Fi beacon content transmission refer to it is unique, the Wi-Fi beacon can be with It is extended for other wireless transmission mechanisms, such as BLE and NFC.

Although being described to be used for using dedicated gateway box with the language specific to architectural feature and/or method come will be interior Hold the embodiment for the method and system for being broadcast to smart machine, it should be appreciated that appended claims are not necessarily limited to described Special characteristic or method.Exactly, content as being broadcast to by special characteristic and method using dedicated gateway box The example of the embodiment of the method and system of smart machine and be revealed.

Claims

1. a kind of Echo System (100) for being used to send content of multimedia, with a large amount of networks for receiving smart machine (112) (104) run in, corresponding user accesses the content of multimedia for including interactive services at the reception smart machine, The Echo System is characterised by that the Echo System (100) includes：

One or more sources (102) of the content of multimedia, for sending the content of multimedia；

One or more gateway boxes (106), have

Content of multimedia interface engine (108), is used for

The content of multimedia is received from the source of the content of multimedia；

In the service condition and the multimedia of the storage smart machine related to the access to the content of multimedia The user preference of appearance；The gateway box is characterised by, including：

Content local storage and analyzer engine (110), are used for

User preference is obtained from the content of multimedia interface engine；

The content of multimedia is matched based on the user preference；

Based on the content of multimedia matched with the user preference using one or more specific beacon frames come will be described many Media content is pushed to the corresponding user；And

The smart machine (112), for receiving many matchmakers by the content local storage and the push of analyzer engine Hold in vivo.

2. Echo System (100) according to claim 1, it is characterised in that the content of multimedia interface engine correspondence It is inclined in the user of an each smart machine operated by corresponding user of unique identifier (identifier, id) storage It is good.

3. the Echo System (100) according to claim 1 and 2, it is characterised in that the content local storage and analysis Device engine matches the content of multimedia and the unique identifier (identifier, id), wherein the content of multimedia by A unique content identifier (identifier, id) for matching constitutes.

4. the Echo System (100) according to Claim 1-3, it is characterised in that the specific beacon frame is Wifi beacons Frame.

5. the Echo System (100) according to claim 1 to 4, it is characterised in that the specific beacon frame uses wireless biography Defeated mechanism is pushed, and the wireless transmission mechanism, which is selected from, includes the group of the following：Bluetooth Low Energy (Bluetooth Low Energy, BLE), near-field communication (Near Field Communication, NFC) and combinations thereof.

6. the Echo System (100) according to claim 1 to 5, it is characterised in that the content local storage and analysis Device engine be further used in response to the content received from the smart machine send order content of multimedia is pushed to it is described Smart machine.

7. the Echo System (100) according to claim 1 to 6, it is characterised in that the content local storage and analysis Device engine is further used for temporarily storing the content of multimedia received from the content of multimedia interface engine, thus sweeps The unique identifier (identifier, id) is retouched to check all user preferences and then by many matchmakers received Hold the smart machine for being pushed to and matching the user preference in vivo.

8. the Echo System (100) according to claim 1 to 7, it is characterised in that the content local storage and analysis Device engine is further used for analyzing the content of multimedia and the corresponding content of multimedia is pushed into the specific user.

9. the Echo System (100) according to claim 1 to 8, it is characterised in that the specific beacon frame is by the content Local storage and analyzer engine are continuously pushed to a large amount of reception smart machines.

10. the Echo System (100) according to claim 1 to 9, it is characterised in that a large amount of reception smart machines are used In the content of multimedia and the content of multimedia of localization that receive customization.

11. the Echo System (100) according to claim 1 to 10, it is characterised in that the specific beacon frame is using being selected from At least one method for the group being made up of the following is pushed to a large amount of reception smart machines：Service set identifier (service set identifier, SSID) serial connection technology, basic service set identification (basic service set Identification, BSSID) serial connection technology, beacon cell and combinations thereof.

12. the Echo System (100) according to claim 1 to 11, it is characterised in that the content of multimedia it is described come Source is the content broadcast source selected from the group being made up of the following：Internet, cloud, direct broadcast band and combinations thereof.

13. the Echo System (100) according to claim 1 to 12, it is characterised in that the content of multimedia interface engine For by scanning user activity while contact the gateway box to access on internet and top (over the top, OTT) data store user preference, wherein the liveness and film, other entertainment contents, internet site, other data And combinations thereof correlation.

14. the Echo System (100) according to claim 1 to 13, it is characterised in that the gateway box is selected from for offer The various services of group including the following：(over the top, OTT) is serviced, is based on viewing live telecast, top The service of DLNA (Digital Living Network Alliance, DLNA), the clothes based on Miracast Business, the service based on router, service based on gateway device and combinations thereof.

15. a kind of gateway box (106) for being used to receiving and sending content of multimedia, smart machine (112) is being received with a large amount of Network (104) in run, corresponding user access at the reception smart machine pushed comprising interactive services Content of multimedia, the gateway box (106) is characterised by, including：

Content local storage and analyzer engine (110), are used for

Obtain user preference；

The content of multimedia received based on acquired user preference matching；

It will be received using one or more specific beacon frames based on the content of multimedia matched with the user preference The content of multimedia be pushed to the corresponding user.

16. gateway box (106) according to claim 15, it is characterised in that by content of multimedia interface engine (108) group Into the content of multimedia interface engine is used for：

The service condition of the storage smart machine related to the access to the content of multimedia, and corresponding to one only The user of the content of multimedia of each smart machine operated by corresponding user of one identifier (identifier, id) Preference；

Content local storage and analyzer engine (110) is allowed to obtain user preference.

17. the gateway box (106) according to any one of above claim, it is characterised in that the content is locally deposited Reservoir and analyzer engine match the content of multimedia and the unique identifier (identifier, id), wherein described many Media content is made up of a unique content identifier (identifier, id) for matching.

18. the gateway box (106) according to any one of above claim, it is characterised in that the content is locally deposited Reservoir and analyzer engine are further used for temporarily storing the multimedia received from the content of multimedia interface engine Content, thus scans the unique identifier (identifier, id) to check all user preferences and will then be connect The content of multimedia received is pushed to the smart machine for matching the user preference.

19. the gateway box (106) according to any one of above claim, it is characterised in that the content is locally deposited Reservoir and analyzer engine are further used for analyzing the content of multimedia and the corresponding content of multimedia are pushed into institute State specific user.

20. one kind is used to largely receive the method (200) of the pushed content of multimedia of display on smart machine (112), right The user answered accesses the pushed content of multimedia at the reception smart machine, and the content of multimedia is included in behaviour Make in the interactive services in the Echo System (100) in network (104), methods described is characterised by that methods described includes：

Scan (202) content of multimedia using the sniffer in smart machine, the content of multimedia by gateway box content Local storage and analyzer engine are pushed using one or more specific beacon frames；

(204) described pushed one or more specific beacon frames are received using the smart machine；

(206) letter associated with the one or more of specific beacon frames received is checked using the smart machine Breath, wherein described information includes：

Pay(useful) load information；

The related information of the total length of the content of multimedia to being pushed；And

The content of multimedia；

Confirm that (208) receive complete content of multimedia using the smart machine；

The user preference of (210) described content of multimedia is matched using the smart machine and received it is described complete many Media content；

The complete multimedia that (212) are matched with the user is shown on the interface of the smart machine.

21. method according to claim 15, it is characterised in that the specific beacon frame is by including the multiple of the following Field is constituted：Component identifier, the length of current payload, the length to the content of multimedia, the whole multimedia The end of content and the content of multimedia.

22. the method (200) according to claim 15 and 16, it is characterised in that the specific beacon frame is Wifi beacons Frame.

23. the method (200) according to claim 15 to 17, it is characterised in that the specific beacon frame uses wireless biography Defeated mechanism is pushed, and the wireless transmission mechanism, which is selected from, includes the group of the following：Bluetooth Low Energy (Bluetooth Low Energy, BLE), near-field communication (Near Field Communication, NFC) and combinations thereof.

24. the method (200) according to claim 15 to 18, it is characterised in that the specific beacon frame use be selected from by At least one method of the group of the following composition is pushed to a large amount of reception smart machines：Service set identifier (service set identifier, SSID) serial connection technology, basic service set identification (basic service set Identification, BSSID) serial connection technology, beacon cell and combinations thereof.

25. one kind is used in the method for largely receiving transmission and the pushed content of multimedia of display on smart machine (112) (300), corresponding user accesses the pushed content of multimedia, the content of multimedia at the reception smart machine Included in the interactive services operated in the Echo System (100) in network (104), methods described is characterised by, described Method (300) includes：

(302) described content of multimedia is sent using one or more sources of the content of multimedia；

Received using the content of multimedia interface engine of one or more gateway boxes in the multimedia transmitted by (304) Hold；

The following is stored to (306) in number using the content of multimedia interface engine of one or more of gateway boxes According in storehouse：The service condition of the smart machine related to the access to the content of multimedia, and in the multimedia The user preference of appearance；

Methods described is characterised by

Using the content local storage and analyzer engine of one or more of gateway boxes come from many matchmakers stored Hold interface engine in vivo and obtain (308) user preference；

The user preference is based on using the content local storage and analyzer engine of one or more of gateway boxes To match (310) described content of multimedia；

Using the content local storage and analyzer engine of one or more of gateway boxes, based on inclined with the user The content of multimedia is pushed (312) to institute by the content of multimedia matched well using one or more specific beacon frames State corresponding user；

The multimedia that (314) are pushed by the content local storage and analyzer engine is received using the smart machine Content；

The complete multimedia that (316) are matched with the user is shown on the interface of the smart machine.

26. method (300) according to claim 20, it is characterised in that use the content of multimedia interface engine Storage corresponds to the institute of an each smart machine operated by corresponding user of unique identifier (identifier, id) storage State user preference.

27. the method (300) according to claim 20 and 21, it is characterised in that by using the content local storage Match the content of multimedia with analyzer engine to constitute with the unique identifier (identifier, id), wherein described Content of multimedia is made up of a unique content identifier (identifier, id) for matching.

28. the method (300) according to claim 20 to 22, it is characterised in that the specific beacon frame is Wifi beacons Frame, and use wireless biography using the push of the content local storage and analyzer engine of one or more of gateway boxes Defeated mechanism pushes the specific beacon frame, and the wireless transmission mechanism is selected from includes the group of the following：Bluetooth Low Energy (Bluetooth Low Energy, BLE), near-field communication (Near Field Communication, NFC) and combinations thereof.

29. the method (300) according to claim 20 to 23, it is characterised in that use one or more of gateway boxes The push of the content local storage and analyzer engine send and order in response to the content that receives from the smart machine To push the specific beacon frame.

30. the method (300) according to claim 20 to 24, it is characterised in that be locally stored including the use of the content Device and analyzer engine store the content of multimedia received from the content of multimedia interface engine, until many matchmakers Hold in vivo and matched with the unique identifier (identifier, id).

31. the method (300) according to claim 20 to 25, it is characterised in that be locally stored including the use of the content Device and analyzer engine analyze the content of multimedia and the corresponding content of multimedia are pushed into the specific user.

32. the method (300) according to claim 20 to 26, it is characterised in that receive fixed using the smart machine The content of multimedia of system and the content of multimedia of localization.

33. the method (300) according to claim 20 to 27, it is characterised in that use one or more of gateway boxes The push of the content local storage and analyzer engine use selected from least one of group being made up of the following Method pushes the specific beacon frame：Service set identifier (service set identifier, SSID) serial connection technology, base This service set (basic service set identification, BSSID) serial connection technology, beacon cell and its group Close.

34. the method (300) according to claim 20 to 28, it is characterised in that connect including the use of the content of multimedia Mouthful engine is by scanning user activity while contacting the gateway box to access on internet and top (over the Top, OTT) data store user preference, wherein the liveness and film, other entertainment contents, internet site, other Data and combinations thereof correlation.

35. the method (300) according to claim 20 to 29, it is characterised in that the smart machine is performed according to right It is required that the method described in 15 to 19 is for showing the pushed content of multimedia, the user is at the smart machine The pushed content of multimedia is accessed, the content of multimedia is included in the interaction operated in the Echo System in network Formula is serviced.