CN106997544A - A kind of method and apparatus for monitoring outdoor advertising - Google Patents
A kind of method and apparatus for monitoring outdoor advertising Download PDFInfo
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- CN106997544A CN106997544A CN201610051203.2A CN201610051203A CN106997544A CN 106997544 A CN106997544 A CN 106997544A CN 201610051203 A CN201610051203 A CN 201610051203A CN 106997544 A CN106997544 A CN 106997544A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
A kind of method and apparatus for monitoring outdoor advertising are announced herein, and this method includes：Determine the visual range of outdoor billboard；Interval preset duration obtains the information of the mobile terminal occurred in the visual range determined；The trace information of mobile terminal is determined according to the information of the mobile terminal of acquisition；When the trace information for the mobile terminal determined meets preparatory condition, the mobile terminal is labeled as browsing to the user of the outdoor billboard.The embodiment of the present application realizes audient's number of more objective statistics outdoor advertising, so as to improve the accuracy of audient's result.
Description
Technical field
The present invention relates to mobile communication technology, espespecially a kind of method and apparatus for monitoring outdoor advertising.
Background technology
At present, Chinese outdoor advertising market is constantly in the state of rapid growth.In first three in 2015
In season, Chinese tradition advertising market (including TV, radio station, newspaper, magazine and tradition are outdoor)
Reduction of speed has reached 7.3%, and outdoor advertising is then still strong, maintains 0.6% growth.Outdoor advertising
Although only increasing by 0.6%, it is contemplated that the enlarging of the means of transportation such as airport, subway and pilot are carried out
The measure such as outdoor advertising ad hoc planning, outdoor advertising is still the increment not a being fairly well-developed city
.
Nowadays, people for the impression of outdoor advertising also no longer only stay in building banner, station advertisement this
Style is numerous in some independent stiff publicity modes, the advertisement compartment of the unique new meaning of subway on TV, elevator
Many video ads and the outdoor advertising ingenious of more and more tools start to incorporate in daily life." wound
Novel outdoor advertising impact under meaning+multi-screen+internet " pattern and change larger range of crowd, expand
Big information can be caused to cover face, so that the influence power of outdoor advertising is multiplied.
Gradually it is mined with the potentiality of outdoor advertising, the purchasing demand of advertiser is also changing.With
It is wide in range according to popular commercial circle, railway station bus station, landmark that the dispensing of past outdoor advertising can only be obscured
Delivered on ground.Outdoor advertising deliver after audient's number can not accurately determine, and if it is intended to really
Fixed accurate audient's number is accomplished by putting into more costs, such as the mode investigated using street corner, is based on
The monitoring of base station data, the monitoring based on wifi data and the monitoring based on recognition of face, these modes
It is required for input more into original realization, and sometimes due to the defect that monitoring mode itself is present,
The problem of can not solving accurately to determine audient's result.
The content of the invention
This application provides a kind of method and apparatus for monitoring outdoor advertising, family can be more objectively counted
Audient's number of outer advertisement, so as to improve the accuracy of audient's result.
In order to reach the application purpose, this application provides a kind of method for monitoring outdoor advertising, including：
Determine the visual range of outdoor billboard；
Interval preset duration obtains the information of the mobile terminal occurred in the visual range determined；
The trace information of mobile terminal is determined according to the information of the mobile terminal of acquisition；
When the trace information for the mobile terminal determined meets preparatory condition, the mobile terminal is labeled as
Browse the user of the outdoor billboard.
Alternatively, the information of the mobile terminal includes：MAC Address and current time latitude and longitude value.
Alternatively, the information of the mobile terminal according to acquisition determines the trace information bag of mobile terminal
Include：
According to the latitude and longitude value at each moment of acquisition determine the mobile terminal with the billboard it
Between minimum range and calculate minimum range correspondence at the time of instantaneous velocity；
Determine that the mobile terminal enters the visual range according to the latitude and longitude value at each moment of acquisition
Initial velocity and leave the tip speed of the visual range；
The instantaneous velocity and the initial velocity according to calculating determine initial velocity rate of descent and
The instantaneous velocity and the tip speed according to calculating determine tip speed rate of descent；
Being determined according to the minimum range determined and visual range threshold value set in advance can apparent radius
Ratio.
Alternatively, the preparatory condition includes：Initial velocity rate of descent threshold value, tip speed rate of descent threshold
Value and visual radius ratio threshold value.
Alternatively, this method also includes：Judge whether the trace information for the mobile terminal determined meets pre-
If condition；Specifically include：Judge whether the initial velocity rate of descent determined is more than the initial speed
Spend rate of descent threshold value；Judge whether the tip speed rate of descent determined is more than under the tip speed
Drop rate threshold value；Judge whether the visual radius ratio determined is more than the visual radius ratio threshold
Value；
When the initial velocity rate of descent determined is more than the initial velocity rate of descent threshold value, and determination
The tip speed rate of descent gone out be more than the tip speed rate of descent threshold value, and determine it is described can
When apparent radius ratio is more than the visual radius ratio threshold value, the trace information of the mobile terminal is determined
Meet the preparatory condition；
When the initial velocity rate of descent determined be less than or equal to the initial velocity rate of descent threshold value,
Or the tip speed rate of descent determined is less than or equal to the tip speed rate of descent threshold value, or
When the visual radius ratio that person determines is less than or equal to the visual radius ratio threshold value, determine
The trace information of the mobile terminal is unsatisfactory for the preparatory condition.
Alternatively, also include after this method：The outdoor billboard is browsed in statistics preset time period
The total quantity of mobile terminal is as the outdoor billboard by pageview.
Present invention also provides a kind of device for monitoring outdoor advertising, including：Acquisition module, collection module,
Determining module and mark module；Wherein,
Acquisition module, the visual range for determining outdoor billboard；
Collection module, the mobile end occurred in the visual range determined is obtained for being spaced preset duration
The information at end；
Determining module, the information for the mobile terminal according to acquisition determines the trace information of mobile terminal；
When the trace information for the mobile terminal determined meets preparatory condition, mark is sent to mark module logical
Know；
Mark module, is notified for receiving mark, and the mobile terminal is labeled as to browse the outdoor advertising
The user of board.
Alternatively, the information of the mobile terminal includes：MAC Address and current time latitude and longitude value.
Alternatively, the determining module, specifically for：
According to the latitude and longitude value at each moment of acquisition determine the mobile terminal with the billboard it
Between minimum range and calculate minimum range correspondence at the time of instantaneous velocity；
Determine that the mobile terminal enters the visual range according to the latitude and longitude value at each moment of acquisition
Initial velocity and leave the tip speed of the visual range；
The instantaneous velocity and the initial velocity according to calculating determine initial velocity rate of descent and
The instantaneous velocity and the tip speed according to calculating determine tip speed rate of descent；
Being determined according to the minimum range determined and visual range threshold value set in advance can apparent radius
Ratio.
Alternatively, the preparatory condition includes：Initial velocity rate of descent threshold value, tip speed rate of descent threshold
Value and visual radius ratio threshold value.
Alternatively, the determining module, is additionally operable to judge whether is the trace information of mobile terminal determined
Meet preparatory condition；Specifically include：Judge whether the initial velocity rate of descent determined is more than described
Initial velocity rate of descent threshold value；Judge whether the tip speed rate of descent determined is more than the end
Speed droop threshold value；Judge whether the visual radius ratio determined is more than the visual radius ratio
Rate threshold value；
When the initial velocity rate of descent determined is more than the initial velocity rate of descent threshold value, and determination
The tip speed rate of descent gone out be more than the tip speed rate of descent threshold value, and determine it is described can
When apparent radius ratio is more than the visual radius ratio threshold value, the trace information of the mobile terminal is determined
Meet the preparatory condition；
When the initial velocity rate of descent determined be less than or equal to the initial velocity rate of descent threshold value,
Or the tip speed rate of descent determined is less than or equal to the tip speed rate of descent threshold value, or
When the visual radius ratio that person determines is less than or equal to the visual radius ratio threshold value, determine
The trace information of the mobile terminal is unsatisfactory for the preparatory condition.
Alternatively, the device also includes statistical module, is used for：The family is browsed in statistics preset time period
The total quantity of the mobile terminal of outer billboard is as the outdoor billboard by pageview.
The embodiment of the present application includes：Determine the visual range of outdoor billboard；Preset duration is spaced to obtain
The information of the mobile terminal occurred in the visual range determined；It is true according to the information of the mobile terminal of acquisition
Determine the trace information of mobile terminal；When the trace information for the mobile terminal determined meets preparatory condition,
The mobile terminal is labeled as browsing to the user of the outdoor billboard.The embodiment of the present application realizes more objective
Audient's number of the statistics outdoor advertising of sight, so as to improve the accuracy of audient's result.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes one of the application
Point, schematic description and description of the invention is used to explain the present invention, does not constitute to the present invention's
It is improper to limit.In the accompanying drawings：
Fig. 1 monitors the flow chart of the method for outdoor advertising for the present invention；
Fig. 2 is visual range schematic diagram of the present invention；
Fig. 3 is the track schematic diagram one of mobile terminal of the present invention；
Fig. 4 is the track schematic diagram two of mobile terminal of the present invention；
Fig. 5 is the track schematic diagram three of mobile terminal of the present invention；
Fig. 6 monitors the structural representation of the device of outdoor advertising for the present invention.
Embodiment
For the object, technical solutions and advantages of the present invention are more clearly understood, below in conjunction with accompanying drawing
Embodiments of the invention are described in detail.It should be noted that in the case where not conflicting, this Shen
Please in embodiment and the feature in embodiment can mutually be combined.
Fig. 1 monitors the flow chart of the method for outdoor advertising for the present invention, as shown in figure 1, including：
Step 101：Determine the visual range of outdoor billboard.Specifically include：
Obtain the visual range threshold value set in advance of outdoor billboard；
A circle is determined using outdoor billboard as the center of circle and by radius of visual range threshold value set in advance；
The circle determined is divided into two semi-circular portions by diameter of the plane of exposure of outdoor billboard；
Using the semi-circular portions where the plane of exposure of outdoor billboard as outdoor billboard visual range.
Wherein, visual range threshold value set in advance can be obtained by the way of sampling inquiry.
For example, as shown in Fig. 2 out of doors billboard periphery choose sample accesss is investigated, now general
The α if outdoor billboard and road (or street) form an angle, every the 1/m at α angles, (m is just whole
6) number, such as choose N number of point (N is positive integer, depending on the size of billboard), between points
Equidistant (being usually 10 meters), each 75 samples of point selection participate in investigation, wherein above-mentioned sample is
By the people of the point, investigation includes inquiring visibility of the crowd to billboard contents, it is seen that degree difference
Given threshold is 100% (correspondence is perfectly clear), 90% (correspondence is clearer), 80% (correspondence
It is general clear), 60% (correspondence is unclear), 50 (correspondence is extremely unclear)；Collect in each point and own
The finding of sample, extracts the sample data that visibility is more than 80% in each investigation point.It is relatively more each to receive
The number of samples that visibility is more than 80% in collection point, selection possesses most number of samples, and (visibility is
More than 80% sample) investigation point, and measure this to the air line distance between billboard, being denoted as can
Apparent distance threshold value r.
Step 102：The mobile terminal that interval preset duration acquisition occurs in the visual range determined
Information.
Wherein, the information of mobile terminal includes：MAC Address and current time latitude and longitude value.
Wherein, preset duration can be configured by user according to self-demand, can be such as set to 1 second.
Further, also include before this method：The form of honeycomb hexagon is pressed around billboard out of doors
Every pre-determined distance install access point (AP) probe and record installation each AP probe latitude and longitude value
With the latitude and longitude value of outdoor billboard.
Step 102 is specifically included：Each AP probe separations preset duration, which is collected, enters respective AP coverings
The first information of the mobile terminal of scope；Wherein, the first information of mobile terminal includes：MAC Address,
Connect the time of each default AP probe and the signal strength values (RSSI) of current time connection；
The RSSI connected according to current time determines the first current time latitude and longitude value of mobile terminal；
Filter out the visual model for being located at outdoor billboard in the first current time latitude and longitude value of mobile terminal
Enclose interior latitude and longitude value；
By the MAC at the time of latitude and longitude value of the mobile terminal filtered out and correspondence with the mobile terminal
Address as mobile terminal information.
Wherein, AP probes can be wireless signal transmission receiver.
It should be noted that on how the RSSI connected according to current time determines the of mobile terminal
One current time latitude and longitude value belongs to conventional techniques well-known to those skilled in the art, such as application number
For CN201210550333.2, a kind of entitled " positioning of the RSSI value based on WiFi signal
Then describe the seat calibration method that anchor point how is obtained according to RSSI in the earlier application of method " in detail,
Here is omitted, is not intended to limit the present invention.
Step 103：The trace information of mobile terminal is determined according to the information of the mobile terminal of acquisition.
Step 103 is specifically included：
Minimum of the mobile terminal between billboard is determined according to the latitude and longitude value at each moment of acquisition
Distance simultaneously calculates instantaneous velocity at the time of minimum range is corresponded to；
Determine that mobile terminal enters the initial speed of visual range according to the latitude and longitude value at each moment of acquisition
Spend and leave the tip speed of visual range；
Instantaneous velocity and initial velocity according to calculating determine initial velocity rate of descent and according to calculating
The instantaneous velocity and tip speed gone out determines tip speed rate of descent；
Minimum range and visual range threshold value set in advance according to determining determine visual radius ratio.
As shown in figure 3, point 0 be mobile terminal enter outdoor billboard visual range before it is initial when
Corresponding position is carved, point 1 is the first moment correspondence for the visual range that mobile terminal enters outdoor billboard
Position, point 2 be mobile terminal enter outdoor billboard visual ranges the second moment corresponding positions
Put, point 3 is the 3rd moment corresponding position for the visual range that mobile terminal enters outdoor billboard, point
4 be the 4th moment corresponding position for the visual range that mobile terminal enters outdoor billboard, and point 5 is shifting
Dynamic terminal enters the 5th moment corresponding position of the visual range of outdoor billboard, and point 6 is mobile terminal
Leave the end moment corresponding position after the visual range of outdoor billboard.v0For mobile terminal from point 0
Be moved to a little 1 speed i.e. mobile terminal enter visual range initial velocity, v1It is mobile terminal from point
1 is moved to a little 2 speed, v2A little 3 speed, v are moved to from point 2 for mobile terminal3For movement eventually
End is moved to a little 4 speed, v from point 34A little 5 speed, v are moved to from point 4 for mobile terminal5For
The speed i.e. mobile terminal that mobile terminal is moved to a little 6 from point 5 leaves the tip speed of visual range.It is logical
Crossing the latitude and longitude value of each point and outdoor billboard can calculate between each point and outdoor billboard
Distance, it is assumed that point 1 to 5 midpoints 2 of point is closest with outdoor billboard, is designated as smin, now,
A little 2 instantaneous velocity can be calculated by formula (1), v is designated asins；Formula (2) can be passed through
Initial velocity rate of descent is calculated, v is designated asr1, and, it can be calculated by formula (3) under tip speed
Drop rate, is designated as vr2；Visual radius ratio can be calculated by formula (5), be designated as sper。
Step 104：When the trace information for the mobile terminal determined meets preparatory condition, this is moved
Terminal label is to browse the user of the outdoor billboard.
Wherein, preparatory condition includes：Initial velocity rate of descent threshold value, tip speed rate of descent threshold value and can
Apparent radius rate threshold.
Wherein, initial velocity rate of descent threshold value, tip speed rate of descent threshold value and visual radius ratio threshold value
It is to be less than 1 percentage for being more than 0.For example, initial velocity rate of descent threshold value is 20%, tip speed
Rate of descent threshold value is 20%, and visual radius ratio threshold value is 30%；Or, initial velocity rate of descent threshold value
For 25%, tip speed rate of descent threshold value is 20%, and visual radius ratio threshold value is 40%.
Further, after step 103, the mobile terminal is being labeled as to browse the outdoor billboard
User before, this method also includes：Judge whether the trace information for the mobile terminal determined meets pre-
If condition；Specifically include：Judge whether the initial velocity rate of descent determined is more than initial velocity rate of descent
Threshold value；Judge whether the tip speed rate of descent determined is more than tip speed rate of descent threshold value；Judge true
Whether the visual radius ratio made is more than visual radius ratio threshold value；
When the initial velocity rate of descent determined is more than initial velocity rate of descent threshold value, and the end determined
Speed droop is more than tip speed rate of descent threshold value, and the visual radius ratio determined is more than visual half
During the rate threshold of footpath, determine that the trace information of mobile terminal meets preparatory condition；
When the initial velocity rate of descent determined is less than or equal to initial velocity rate of descent threshold value, or determination
The tip speed rate of descent gone out is less than or equal to tip speed rate of descent threshold value, or visual half determined
When footpath ratio is less than or equal to visual radius ratio threshold value, determine that the trace information of mobile terminal is unsatisfactory for
Preparatory condition.
Further, also include after this method：The shifting of outdoor billboard is browsed in statistics preset time period
The total quantity of dynamic terminal is as outdoor billboard by pageview.Wherein, preset time period can be one day,
It can also be a week.
In the embodiment of the present invention, the track of mobile terminal is determined by the information of the mobile terminal according to acquisition
Information and when the trace information for the mobile terminal determined meets preparatory condition, by the mobile terminal mark
Be designated as browsing the user of the outdoor billboard, realize it is more objective statistics outdoor advertising by everybody
Number, so as to improve the accuracy of audient's result.
Embodiment, technical scheme is described in detail with reference to specific embodiment, this implementation
It is 20%, visual half by 20%, tip speed rate of descent threshold value of initial velocity rate of descent threshold value in example
Footpath rate threshold is the elaboration that carries out exemplified by 30%.
Step one：Investigation sampling obtains the visual range threshold value and visual range of outdoor billboard.
Assuming that there is a public transport booth billboard by certain street, its longitude and latitude is 116,40.Billboard and road
Parallel and board North facing.In order to obtain the visible range of the billboard, Research Analyst is in billboard institute towards side
To semicircle in, every 30 ° of angles, divide the sector region of 50 meters of radius, then in each region
4 points of even selection, the people every 75 processes of point selection is investigated as sample.By investigating knot
Fruit finds that the number that visibility is more than 80% in all 1800 samples is 1423, wherein one
Point has more than 93% crowd to be more than 80% to billboard contents visibility, the point and billboard air line distance
It it is 20 meters for the visual range threshold value of 20 meters, the i.e. outdoor billboard.Using billboard as the center of circle, 20
Rice defines a semicircle for radius, and the semicircle is the visible range of outdoor billboard.
Step 2：AP probes are installed around billboard out of doors and each AP probe of installation is recorded
The latitude and longitude value of latitude and longitude value and outdoor billboard.
For example, by the form of honeycomb hexagon every five meters of uniform installation AP probes around billboard,
For obtaining the information of mobile terminal of periphery covering.By the mac addresses of the mobile terminal collected, terminal
The time of connection AP probes, AP press daily record to terminal signaling intensity level (RSSI) and AP numbering
Mode upload onto the server.
Step 3：Interval preset duration obtains the letter of the mobile terminal occurred in the visual range determined
Breath.
Wherein, the information of mobile terminal includes：MAC Address and current time latitude and longitude value.
Wherein, preset duration can be configured by user according to self-demand, can such as be set to 1
Second.
Further, the step also includes：By the information of the mobile terminal occurred in the visual range of acquisition
Uploaded onto the server in the way of daily record；
All daily records are grouped by MAC Address；
The daily record of same MAC Address assigns to same group, and is ranked up by collection time；
The latitude and longitude value of mobile terminal not in the same time is obtained according to RSSI；
The longitude and latitude is denoted as an anchor point.
Wherein, all anchor points of same MAC Address according to time sequence, represent this MAC Address
The track of corresponding mobile terminal.
For example, the track of mobile terminal 1 is as follows：
12:e3:d6:a5:89:4c,20151210123001,115.9999684,40.000191
12:e3:d6:a5:89:4c,20151210123006,115.9999752,40.000129
12:e3:d6:a5:89:4c,20151210123012,115.9999862,40.000072
12:e3:d6:a5:89:4c,20151210123018,116,40.00004
12:e3:d6:a5:89:4c,20151210123025,116.0000153,40.000079
12:e3:d6:a5:89:4c,20151210123030,116.0000248,40.000129
12:e3:d6:a5:89:4c,20151210123035,116.0000316,40.000186
Wherein, first row is the MAC Address of mobile terminal, and secondary series is collection time, and the 3rd row are
Longitude, the 4th row are dimension values.
Step 4：The trace information of mobile terminal is determined according to the information of the mobile terminal of acquisition.
Understand, the track of mobile terminal 1 is as shown in figure 4, and the latitude and longitude value by pa0 to pa6 and family
The latitude and longitude value of outer billboard understands that the distance of pa0--pa6 to outdoor billboard is successively：
21.4082915m, 14.4990256m, 8.091812293m, 4.447800023m, 8.880896984m,
14.4990256m, 20.85684649m.
Understand that pa1, pa2, pa3, pa4, pa5 in the visual range of billboard, claim out of doors after examination
Be effective anchor point.
Wherein, speed v1=1.067759031m/s, the v2=0.624540299m/s between effective anchor point,
V3=0.646875423m/s, v4=1.123771606m/s.
Calculate and understand, smin=4.447800023m, vins=0.635805944m/s, vr1=40.45%,
vr2=43.42%, sper=77.76%.
Due to vr1＞ 20%, vr2＞ 20% and sper＞ 30%, so the mobile terminal 1 is labeled as browsing this
The user of outdoor billboard.
And for example the track of a mobile terminal 2 is as follows：
da:e3:d5:ae:56:ba,20151210153001,115.9997779,40.000068
da:e3:d5:ae:56:ba,20151210153006,115.9998377,40.000068
da:e3:d5:ae:56:ba,20151210153010,115.9998842,40.000068
da:e3:d5:ae:56:ba,20151210153015,115.9999407,40.000068
da:e3:d5:ae:56:ba,20151210153020,116,40.000068
da:e3:d5:ae:56:ba,20151210153025,116.0000579,40.000068
da:e3:d5:ae:56:ba,20151210153030,116.0001149,40.000068
da:e3:d5:ae:56:ba,20151210153035,116.0001753,40.000068
da:e3:d5:ae:56:ba,20151210153039,116.0002225,40.000068
First row is the MAC Address of mobile terminal 2, and secondary series is collection time, and the 3rd row are longitudes
Value, the 4th row are dimension values.
The track of mobile terminal 2 is as shown in figure 5, and the latitude and longitude value by pb0 to pb8 and outdoor advertising
The latitude and longitude value of board understands that the distance of 0-pb8 of pb to outdoor billboard is successively：20.37110152m,
15.7564096m, 12.43109542m, 9.094985629m, 7.561528226m, 9.028347514m,
12.36785833m, 16.73503293m, 20.40823154.
Pb1, pb2, pb3, pb4, pb5, pb6, visual ranges of the pb7 in billboard are understood after examination
It is interior, it is effective anchor point.Speed v1=0.988878329m/s between effective anchor point,
V2=0.962552769m/s, v3=1.010426228m/s, v4=0.986597176m/s,
V5=0.970757552m/s, v6=1.028461505m/s.
Calculate and understand, smin=7.561528226m, vins=0.998582783m/s, vr1=-0.98%,
vr2=2.91%, sper=62.19.
Due to vr1＜ 20%, vr1＜ 20% and sper＞ 30%, so the mobile terminal 2 is labeled as not browsing
The user of the outdoor billboard.
Fig. 6 monitors the structural representation of the device of outdoor advertising for the present invention, as shown in fig. 6, including：
Acquisition module, collection module, determining module and mark module.Wherein,
Acquisition module, the visual range for determining outdoor billboard.
Collection module, the mobile end occurred in the visual range determined is obtained for being spaced preset duration
The information at end.
Wherein, the information of mobile terminal includes：MAC Address and current time latitude and longitude value.
Wherein, preset duration can be configured by user according to self-demand, can be such as set to 1 second.
Wherein, collection module collects the shifting for entering respective AP coverages specifically for interval preset duration
The first information of dynamic terminal；Wherein, the first information of mobile terminal includes：MAC Address, connection are each
The time of individual default AP probes and the signal strength values (RSSI) of current time connection；
The RSSI connected according to current time determines the first current time latitude and longitude value of mobile terminal；
Filter out the visual model for being located at outdoor billboard in the first current time latitude and longitude value of mobile terminal
Enclose interior latitude and longitude value；
By the MAC at the time of latitude and longitude value of the mobile terminal filtered out and correspondence with the mobile terminal
Address as mobile terminal information.
Determining module, the information for the mobile terminal according to acquisition determines the trace information of mobile terminal.
When the trace information for the mobile terminal determined meets preparatory condition, mark is sent to mark module logical
Know.
Wherein it is determined that module, specifically for：
Minimum of the mobile terminal between billboard is determined according to the latitude and longitude value at each moment of acquisition
Distance simultaneously calculates instantaneous velocity at the time of minimum range is corresponded to；
Determine that mobile terminal enters the initial speed of visual range according to the latitude and longitude value at each moment of acquisition
Spend and leave the tip speed of visual range；
Instantaneous velocity and initial velocity according to calculating determine initial velocity rate of descent and according to calculating
The instantaneous velocity and tip speed gone out determines tip speed rate of descent；
Minimum range and visual range threshold value set in advance according to determining determine visual radius ratio.
Wherein, preparatory condition includes：Initial velocity rate of descent threshold value, tip speed rate of descent threshold value and can
Apparent radius rate threshold.
Further, it is determined that module, is additionally operable to judge whether the trace information for the mobile terminal determined expires
Sufficient preparatory condition；Specifically include：Judge whether the initial velocity rate of descent determined is more than under initial velocity
Drop rate threshold value；Judge whether the tip speed rate of descent determined is more than tip speed rate of descent threshold value；Sentence
Whether the disconnected visual radius ratio determined is more than visual radius ratio threshold value；
When the initial velocity rate of descent determined is more than initial velocity rate of descent threshold value, and the end determined
Speed droop is more than tip speed rate of descent threshold value, and the visual radius ratio determined is more than visual half
During the rate threshold of footpath, determine that the trace information of mobile terminal meets preparatory condition；
When the initial velocity rate of descent determined is less than or equal to initial velocity rate of descent threshold value, or determination
The tip speed rate of descent gone out is less than or equal to tip speed rate of descent threshold value, or visual half determined
When footpath ratio is less than or equal to visual radius ratio threshold value, determine that the trace information of mobile terminal is unsatisfactory for
Preparatory condition.
Mark module, is notified for receiving mark, and the mobile terminal is labeled as to browse the outdoor advertising
The user of board.
Further, the device also includes statistical module, is used for：Open air is browsed in statistics preset time period
The total quantity of the mobile terminal of billboard is as outdoor billboard by pageview.
It should be noted that herein, term " comprising ", "comprising" or its any other change
Body is intended to including for nonexcludability, so that process, method, article including a series of key elements
Or device not only includes those key elements, but also other key elements including being not expressly set out, either
Also include for this process, method, article or the intrinsic key element of device.In not more limitations
In the case of, the key element limited by sentence "including a ...", it is not excluded that in the mistake including the key element
Also there is other identical element in journey, method, article or device.
Above-mentioned the embodiment of the present application sequence number is for illustration only, and the quality of embodiment is not represented.
Through the above description of the embodiments, those skilled in the art can be understood that above-mentioned
Embodiment method can add the mode of required general hardware platform to realize by software, naturally it is also possible to logical
Cross hardware, but the former is more preferably embodiment in many cases.Understood based on such, the application's
The part that technical scheme substantially contributes to prior art in other words can be in the form of software product
Embody, the computer software product be stored in a storage medium (such as ROM/RAM, magnetic disc,
CD) in, including some instructions are to cause a station terminal equipment (can be mobile phone, computer, clothes
It is engaged in device, air conditioner, or network equipment etc.) perform method described in the application each embodiment.
The preferred embodiment of the application is these are only, the scope of the claims of the application is not thereby limited, it is every
The equivalent structure or equivalent flow conversion made using present specification and accompanying drawing content, or directly or
Connect and be used in other related technical fields, be similarly included in the scope of patent protection of the application.
Claims (12)
1. a kind of method for monitoring outdoor advertising, it is characterised in that
Determine the visual range of outdoor billboard；
Interval preset duration obtains the information of the mobile terminal occurred in the visual range determined；
The trace information of mobile terminal is determined according to the information of the mobile terminal of acquisition；
When the trace information for the mobile terminal determined meets preparatory condition, the mobile terminal is labeled as
Browse the user of the outdoor billboard.
2. data processing method according to claim 1, it is characterised in that the mobile terminal
Information include：MAC Address and current time latitude and longitude value.
3. method according to claim 2, it is characterised in that the mobile end according to acquisition
The information at end determines that the trace information of mobile terminal includes：
According to the latitude and longitude value at each moment of acquisition determine the mobile terminal with the billboard it
Between minimum range and calculate minimum range correspondence at the time of instantaneous velocity；
Determine that the mobile terminal enters the visual range according to the latitude and longitude value at each moment of acquisition
Initial velocity and leave the tip speed of the visual range；
The instantaneous velocity and the initial velocity according to calculating determine initial velocity rate of descent and
The instantaneous velocity and the tip speed according to calculating determine tip speed rate of descent；
Being determined according to the minimum range determined and visual range threshold value set in advance can apparent radius
Ratio.
4. method according to claim 3, it is characterised in that the preparatory condition includes：Just
Beginning speed droop threshold value, tip speed rate of descent threshold value and visual radius ratio threshold value.
5. method according to claim 4, it is characterised in that this method also includes：Judge true
Whether the trace information for the mobile terminal made meets preparatory condition；Specifically include：Judge the institute determined
State whether initial velocity rate of descent is more than the initial velocity rate of descent threshold value；Judge the end determined
Hold whether speed droop is more than the tip speed rate of descent threshold value；Judge described visual half determined
Whether footpath ratio is more than the visual radius ratio threshold value；
When the initial velocity rate of descent determined is more than the initial velocity rate of descent threshold value, and determination
The tip speed rate of descent gone out be more than the tip speed rate of descent threshold value, and determine it is described can
When apparent radius ratio is more than the visual radius ratio threshold value, the trace information of the mobile terminal is determined
Meet the preparatory condition；
When the initial velocity rate of descent determined be less than or equal to the initial velocity rate of descent threshold value,
Or the tip speed rate of descent determined is less than or equal to the tip speed rate of descent threshold value, or
When the visual radius ratio that person determines is less than or equal to the visual radius ratio threshold value, determine
The trace information of the mobile terminal is unsatisfactory for the preparatory condition.
6. according to the method described in claim 1, it is characterised in that also include after this method：System
The total quantity of mobile terminal of the outdoor billboard is browsed in meter preset time period as described outdoor wide
Accuse board by pageview.
7. a kind of device for monitoring outdoor advertising, it is characterised in that including：Acquisition module, collection mould
Block, determining module and mark module；Wherein,
Acquisition module, the visual range for determining outdoor billboard；
Collection module, the mobile end occurred in the visual range determined is obtained for being spaced preset duration
The information at end；
Determining module, the information for the mobile terminal according to acquisition determines the trace information of mobile terminal；
When the trace information for the mobile terminal determined meets preparatory condition, mark is sent to mark module logical
Know；
Mark module, is notified for receiving mark, and the mobile terminal is labeled as to browse the outdoor advertising
The user of board.
8. device according to claim 7, it is characterised in that the packet of the mobile terminal
Include：MAC Address and current time latitude and longitude value.
9. device according to claim 8, it is characterised in that the determining module, specific to use
In：
According to the latitude and longitude value at each moment of acquisition determine the mobile terminal with the billboard it
Between minimum range and calculate minimum range correspondence at the time of instantaneous velocity；
Determine that the mobile terminal enters the visual range according to the latitude and longitude value at each moment of acquisition
Initial velocity and leave the tip speed of the visual range；
The instantaneous velocity and the initial velocity according to calculating determine initial velocity rate of descent and
The instantaneous velocity and the tip speed according to calculating determine tip speed rate of descent；
Being determined according to the minimum range determined and visual range threshold value set in advance can apparent radius
Ratio.
10. device according to claim 9, it is characterised in that the preparatory condition includes：Just
Beginning speed droop threshold value, tip speed rate of descent threshold value and visual radius ratio threshold value.
11. device according to claim 10, it is characterised in that the determining module, is also used
Whether preparatory condition is met in the trace information for the mobile terminal for judging to determine；Specifically include：Judge true
Whether the initial velocity rate of descent made is more than the initial velocity rate of descent threshold value；Judgement is determined
The tip speed rate of descent whether be more than the tip speed rate of descent threshold value；Judge the institute determined
State whether visual radius ratio is more than the visual radius ratio threshold value；
When the initial velocity rate of descent determined is more than the initial velocity rate of descent threshold value, and determination
The tip speed rate of descent gone out be more than the tip speed rate of descent threshold value, and determine it is described can
When apparent radius ratio is more than the visual radius ratio threshold value, the trace information of the mobile terminal is determined
Meet the preparatory condition；
When the initial velocity rate of descent determined be less than or equal to the initial velocity rate of descent threshold value,
Or the tip speed rate of descent determined is less than or equal to the tip speed rate of descent threshold value, or
When the visual radius ratio that person determines is less than or equal to the visual radius ratio threshold value, determine
The trace information of the mobile terminal is unsatisfactory for the preparatory condition.
12. device according to claim 7, it is characterised in that the device also includes statistical module,
For：The total quantity of mobile terminal of the outdoor billboard is browsed in statistics preset time period as described
Outdoor billboard by pageview.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610051203.2A CN106997544B (en) | 2016-01-25 | 2016-01-25 | Method and device for monitoring outdoor advertisement |
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|---|---|---|---|
| CN201610051203.2A CN106997544B (en) | 2016-01-25 | 2016-01-25 | Method and device for monitoring outdoor advertisement |
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| CN110138892A (en) * | 2019-05-31 | 2019-08-16 | 秒针信息技术有限公司 | Determine the method and device of equipment regional information |
| CN110322294A (en) * | 2019-07-08 | 2019-10-11 | 秒针信息技术有限公司 | A kind of determination method, apparatus, electronic equipment and the storage medium of audience size |
| CN110324343A (en) * | 2019-07-05 | 2019-10-11 | 秒针信息技术有限公司 | A kind of information prison broadcasting method, device, electronic equipment and storage medium |
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| CN113822690A (en) * | 2020-10-19 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Advertisement conversion amount determining method and device and related equipment |
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