CN106971006A - The personalized push method and system of a kind of competitive sports information - Google Patents
The personalized push method and system of a kind of competitive sports information Download PDFInfo
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- CN106971006A CN106971006A CN201710288516.4A CN201710288516A CN106971006A CN 106971006 A CN106971006 A CN 106971006A CN 201710288516 A CN201710288516 A CN 201710288516A CN 106971006 A CN106971006 A CN 106971006A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The present invention discloses the personalized push method of competitive sports information, including：Analysis of history viewing record obtains client and watches the history of competitive sports information quantity and viewing frequency, watches quantity by history and viewing frequency obtains the push grade of client with the grade table of comparisons；Obtain the push quantity of the competitive sports information category of client and push frequency；The historic sporting events information that history is watched into record is corresponding with corresponding competitive sports information category respectively；The form that shows of analysis of history competitive sports information obtains showing sequentially for competitive sports information push；By competitive sports information category by content from being more to ranked up less, order chooses the competitive sports information category for pushing quantity；According to the competitive sports information category and its corresponding status information of selection, the competitive sports pushed information that predetermined number is obtained from database pushes to client by order is showed.The present invention, which is resulted in, preferably pushes effect, improves user experience.
Description
Technical field
The present invention relates to the technical field that competitive sports information is pushed, more particularly, to a kind of competitive sports information
Personalized push method and system.
Background technology
It is the information metaplasia of people with the rapidly development of continuing to develop for Internet technology, especially mobile Internet
It is living larger convenience is provided, but internet information is advanced by leaps and bounds so that network information data amount increased dramatically, people
It is also a thing being difficult very much that the information oneself liked is found from so numerous and jumbled network data, therefore, is provided for people
Personalized recommendation already turns into the emphasis direction of internet development.
For sports enthusiast, internet viewing competitive sports information (such as race situation, race analysis, ball are utilized
Team's information, sportsman's information, race news etc.) also become the important channel that user understands competitive sports whenever and wherever possible.Each big net
Network media services business provides the application program of various displaying competitive sports information also for property, and user is in these application programs
In can watch the related sports content such as race review, post-game analysis, live game coverage, race news.It is many with competitive sports
Sample, the variation of user group so that pushing competitive sports information to user has more diversified classification dimension, ability
Accurately related content push is carried out to user.
Sports enthusiast's viewing competitive sports compare concern to the ageing of competitive sports, straight in user's viewing physical culture match rule
During broadcasting, the race prediction watched and corresponding Domestic News are also pushed to user, or in sports event live broadcast
Time-out, also pushes the live and related report of the competitive sports to user, does not often reach and preferably pushes effect, also
The dislike of user can be caused.And before user's sports event live broadcast interested, push corresponding race to the user in advance
The contents such as news report, news conference, special topic, the pre-games interview of prediction or correlation, often obtain the very big concern of user, save
User oneself finds the time of related information content, lifts user experience.At present, also carried out not according to user personality
The content of competitive sports personalized push.
Therefore it provides the scheme for carrying out competitive sports personalized push is this area urgent problem to be solved.
The content of the invention
In view of this, the invention provides a kind of personalized push method of competitive sports information and system, solve existing
There is the technical problem for not having to carry out competitive sports personalized push in technology.
In order to solve the above-mentioned technical problem, the present invention proposes a kind of personalized push method of competitive sports information, including：
The history viewing record of the competitive sports information of client is stored, the history viewing record is analyzed and obtains the visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain the client competitive sports information category push quantity and push frequency；
The historic sporting events message identification in the history viewing record is analyzed, according to the historic sporting events information
Mark and the corresponding relation of competitive sports information category set in advance, the historic sporting events that the history is watched into record are believed
Breath is corresponding with corresponding competitive sports information category respectively, forms the competitive sports information category table of comparisons；
That analyzes the historic sporting events information shows form, and the form information that shows is entered from more to few by quantity
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of the competitive sports information includes：Information
Article, live game coverage, short-sighted frequency and topic forum；
It is described to competitive sports information category shine table in, by the competitive sports information category by content from more to lack into
Row sequence, sequentially chooses the competitive sports information category of the push quantity；
Analyzed in the pre-games for corresponding to competitive sports and being presently in, match or matched according to the competitive sports information category of selection
Status information afterwards, according to the competitive sports information category of selection and its corresponding status information, is obtained from database
The competitive sports pushed information of predetermined number pushes to the client by the order that shows；
Based on the push frequency, with reference to the competitive sports information category of selection and its corresponding status information, from
The competitive sports pushed information renewal that the predetermined number is obtained in the database pushes to the client.
Further, wherein, this method also includes：
The race feelings in preset time period of correspondence competitive sports are obtained according to the historic sporting events message identification
Condition；
Calculate historic sporting events message identification attention rate occupied in its correspondence competitive sports situation；
When the attention rate is more than or equal to default attention rate threshold value, according to the historic sporting events message identification
And its corresponding status information, the competitive sports pushed information of acquisition predetermined number pushes to the client from the database
End.
Further, wherein, this method includes：
Watched without history record when, from the database choose predetermined number from more to few order by push times
Competitive sports pushed information push to the client.
Further, wherein, this method also includes：Receive the competitive sports pushed information and store to the database
In, analyze the competitive sports pushed information obtain the identifying of competitive sports pushed information, correspondence competitive sports information category and
Its corresponding push grade is simultaneously preserved；
According to the competitive sports information category of selection and its corresponding status information, present count is obtained from database
The competitive sports pushed information of amount by it is described show order push to the client, further for：
According to the competitive sports information category of selection and its corresponding status information and the push grade, from data
The competitive sports pushed information that predetermined number is obtained in storehouse pushes to the client by the order that shows.
Further, wherein, analyze the historic sporting events message identification in history viewing record, gone through according to described
The corresponding relation of history competitive sports message identification and competitive sports information category set in advance, record is watched by the history
Historic sporting events information is corresponding with corresponding competitive sports information category respectively, forms the competitive sports information category table of comparisons,
For：
In history viewing record, the description information of the history viewing record is analyzed, and/or close according to default
Keyword parsing history viewing content, obtains the historic sporting events message identification in the history viewing record；Gone through according to described
The corresponding relation of history competitive sports message identification and competitive sports information category set in advance, record is watched by the history
Historic sporting events information is corresponding with corresponding competitive sports information category respectively, forms the competitive sports information category table of comparisons.
On the other hand, the present invention also provides a kind of Personalized Recommendation System of competitive sports information, including：Push quantity and
Push frequency analysis module, competitive sports information category table of comparisons generation module, show order order module, competitive sports information
Classification chooses module, competitive sports info push module and competitive sports information and pushes update module；Wherein,
The push quantity and push frequency analysis module, for generating mould with the competitive sports information category table of comparisons
Block is connected, and stores the history viewing record of the competitive sports information of client, analyzes the history viewing record and obtains described
Client watches the history of competitive sports information quantity and viewing frequency, and quantity and viewing frequency and grade pair are watched by history
The push grade of client is obtained according to table；According to default push grade with pushing competitive sports information category quantity and pushing frequency
The corresponding relation of rate obtains the push quantity of the competitive sports information category of the client and pushes frequency；
The competitive sports information category table of comparisons generation module, for pushing quantity and push frequency analysis mould with described
Block and show order order module and be connected, analyze the historic sporting events message identification in the history viewing record, according to
The corresponding relation of the historic sporting events message identification and competitive sports information category set in advance, the history is watched
The historic sporting events information of record is corresponding with corresponding competitive sports information category respectively, forms competitive sports information category pair
According to table；
It is described to show order order module, for being matched with the competitive sports information category table of comparisons generation module and physical culture
Thing information category is chosen module and is connected, and that analyzes the historic sporting events information shows form, by quantity from more to few pair
It is described show form information be ranked up obtain competitive sports information push show order；Wherein, the competitive sports information
The form that shows include：Information article, live game coverage, short-sighted frequency and topic forum；
The competitive sports information category chooses module, for showing order order module and competitive sports information with described
Pushing module is connected, it is described to competitive sports information category shine table in, by the competitive sports information category by content from
More to it is ranked up less, sequentially chooses the competitive sports information category of the push quantity；
The competitive sports info push module, for choosing module and competitive sports with the competitive sports information category
Information pushes update module and is connected, and analyzing correspondence competitive sports according to the competitive sports information category of selection is presently in
Pre-games, match in or post-games status information, according to the competitive sports information category of selection and its corresponding status information,
The competitive sports pushed information that predetermined number is obtained from database pushes to the client by the order that shows；
The competitive sports information pushes update module, for being connected with the competitive sports info push module, base
In the push frequency, with reference to the competitive sports information category of selection and its corresponding status information, from the database
The middle competitive sports pushed information for obtaining the predetermined number, which updates, pushes to the client.
Further, wherein, the system also includes：Preferential pushing module, for pushing mould with the competitive sports information
Block and competitive sports information push update module and are connected, and correspondence physical culture match is obtained according to the historic sporting events message identification
The race situation in preset time period of thing；The historic sporting events message identification is calculated in its correspondence competitive sports situation
In occupied attention rate；
When the attention rate is more than or equal to default attention rate threshold value, according to the historic sporting events message identification
And its corresponding status information, the competitive sports pushed information of acquisition predetermined number preferentially pushes to described from the database
Client.
Further, wherein, the system includes：Autonomous pushing module, for dividing with the push quantity and push frequency
Analysis module is connected, watched without history record when, is chosen by push times from more to few order from the database in advance
If the competitive sports pushed information of quantity pushes to the client.
Further, wherein, the system also includes：Competitive sports pushed information memory module, for the push number
Amount and push frequency analysis module are connected, and receive the competitive sports pushed information and simultaneously store into the database, analyze
The competitive sports pushed information obtains identifying, corresponding to competitive sports information category and its corresponding for competitive sports pushed information
Push grade and preserve；
The competitive sports info push module, further for：Competitive sports pushed information acquiring unit and competitive sports
Pushed information push unit, the competitive sports pushed information acquiring unit, for being chosen with the competitive sports information category
Module and competitive sports pushed information push unit are connected, according to the competitive sports information category of selection and its corresponding
Status information and the push grade, obtain the competitive sports pushed information of predetermined number from database；
The competitive sports pushed information push unit, for the competitive sports pushed information acquiring unit and physical culture
Race information pushes update module and is connected, and the competitive sports pushed information of acquisition is pushed into institute by the order that shows
State client.
Further, wherein, the competitive sports information category table of comparisons generation module, further for：History physical culture is matched
Thing message identification acquiring unit and competitive sports information category table of comparisons generation unit；Wherein,
The historic sporting events message identification acquiring unit, for pushing quantity and push frequency analysis module with described
And competitive sports information category table of comparisons generation unit is connected, in history viewing record, the history viewing is analyzed
The description information of record, and/or content is watched according to default keyword resolution history, obtain in the history viewing record
Historic sporting events message identification；
The competitive sports information category table of comparisons generation unit, for being obtained with the historic sporting events message identification
Unit and show order order module and be connected, according to the historic sporting events message identification and competitive sports set in advance
The corresponding relation of information category, the historic sporting events information that the history is watched into record is believed with corresponding competitive sports respectively
Classification correspondence is ceased, the competitive sports information category table of comparisons is formed.
Compared with prior art, the personalized push method and system of competitive sports information of the invention, are realized as follows
Beneficial effect：
(1) personalized push method and system of competitive sports information of the present invention, according to the conception of history of client
See that client is divided into different push ranks by record case, for different push ranks clients to push quantity accordingly
With push frequency to client push its competitive sports information interested so that the competitive sports information that client is received is pushed away
Send content more targeted, result in and preferably push effect, improve user experience.
(2) personalized push method and system of competitive sports information of the present invention, not only according to the emerging of client
Interest is pushed, and what also analysis client was liked shows form, the interest content liked with client and the exhibition liked
Existing form carries out the push of competitive sports information, can reach and more accurately push effect.
(3) personalized push method and system of competitive sports information of the present invention, were both watched from client
The competitive sports information category that user is liked is obtained in the description information of competitive sports information, also physical culture is watched from client
The competitive sports information category that user is liked is analyzed in the content of race, the hobby scope of user can be comprehensively covered, be
User provides more comprehensive competitive sports information and pushed.
(4) personalized push method and system of competitive sports information of the present invention, according to the characteristics of competitive sports,
The push of anticipation is carried out respectively according to the classification form of pre-Games, Games-time and post-Games, is conducive to combining consumer taste and the same day
The race information that race situation provides much sooner is pushed.
Certainly, implement the present invention any product must not specific needs simultaneously reach all the above technique effect.
By referring to the drawings to the detailed description of the exemplary embodiment of the present invention, further feature of the invention and its
Advantage will be made apparent from.
Brief description of the drawings
The accompanying drawing for being combined in the description and constituting a part for specification shows embodiments of the invention, and even
It is used for the principle for explaining the present invention together with its explanation.
Fig. 1 is the schematic flow sheet of the personalized push method of competitive sports information described in the embodiment of the present invention 1；
Fig. 2 is the schematic flow sheet of the personalized push method of competitive sports information described in the embodiment of the present invention 2；
Fig. 3 is the schematic flow sheet of the personalized push method of competitive sports information described in the embodiment of the present invention 3；
Fig. 4 is the schematic flow sheet of the personalized push method of competitive sports information described in the embodiment of the present invention 4；
Fig. 5 is the schematic flow sheet of the personalized push method of competitive sports information described in the embodiment of the present invention 5；
Fig. 6 is the structural representation of the Personalized Recommendation System of competitive sports information described in the embodiment of the present invention 6；
Fig. 7 is the structural representation of the Personalized Recommendation System of competitive sports information described in the embodiment of the present invention 7.
Embodiment
The various exemplary embodiments of the present invention are described in detail now with reference to accompanying drawing.It should be noted that：Unless had in addition
Body illustrates that the part and the positioned opposite of step, numerical expression and numerical value otherwise illustrated in these embodiments does not limit this
The scope of invention.
The description only actually at least one exemplary embodiment is illustrative below, never as to the present invention
And its any limitation applied or used.
It may be not discussed in detail for technology, method and apparatus known to person of ordinary skill in the relevant, but suitable
In the case of, the technology, method and apparatus should be considered as a part for specification.
In shown here and discussion all examples, any occurrence should be construed as merely exemplary, without
It is as limitation.Therefore, other examples of exemplary embodiment can have different values.
It should be noted that：Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi
It is defined, then it need not be further discussed in subsequent accompanying drawing in individual accompanying drawing.
Embodiment 1
As shown in figure 1, described in the present embodiment the personalized push method of competitive sports information schematic flow sheet, the party
Method includes the steps：
Step 101, the history viewing for the competitive sports information for storing client are recorded, and analysis of history viewing record obtains visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain client competitive sports information category push quantity and push frequency.
Competitive sports information, including：Competitive sports classification information (such as football, basketball, tennis, soldier's pang ball, cycle racing
Race classification information), sporting event content information (surpass in such as, CBA, generation preliminary contest, sub- hat, UEFA Champions League, Division A League Football Matches of Italy, in Division A League Matches of Germany Football race
Hold), team information and player information.Above competitive sports information shows form and can included：Article, short-sighted frequency, live, words
Topic etc..
After client registers accounts information, viewing every time can all generate viewing record, by the accounts information of client (or visitor
Family end is identified) corresponding history viewing record data storage, by analyze these historical datas can be obtained by it is on probation should
The user of client watches the service condition of competitive sports to the hobby situation of competitive sports and using the client.For not
Viewed status with user is not quite similar, and some users especially have deep love for competitive sports, and viewing frequency is high and watches content
It is many；Some users may simply will viewing competitive sports as sparetime divert oneself, the frequency of viewing it is low or viewing content it is few.This step
The viewing data that user is first obtained in rapid are subject to analysis and are easy to preferably carry out competitive sports information push to user.
Alternatively, statistical analysis can also be carried out to the history viewing time of client, according to user's viewing time data
The viewing time custom of user is summed up, is pushed away so as to targetedly carry out competitive sports information to the client within the period
Send, to reach the purpose more precisely pushed, additionally it is possible to reduce computing, the processing pressure of system, save process resource.
Historic sporting events message identification in step 102, analysis of history viewing record, according to historic sporting events information
Mark and the corresponding relation of competitive sports information category set in advance, history are watched the historic sporting events information point of record
It is not corresponding with corresponding competitive sports information category, form the competitive sports information category table of comparisons.
Pushed to adapt to the so many competitive sports information of species, it is necessary to first analyze the competitive sports that user is liked
Classification, and each competitive sports information content that user is watched by client is corresponding with specific sport race classification, leads to
The competitive sports close with consumer taste can be pushed to the user by crossing analysis, therefore be divided from the history viewing record of user
The competitive sports classification that user watched is separated out, hobby relation of the user to competitive sports classification can be preferably embodied.
Step 103, analysis of history competitive sports information show form, enter by quantity from more to few to showing form information
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum.
When user watches competitive sports information, the form hobby showed to it is also not quite similar, and what is had likes viewing article,
Liking of having watches video or live, and at present competitive sports information to show form varied, using meeting user preferences
Display form often to competitive sports push play a multiplier effect, therefore, this step is liked by choosing user
Competitive sports information show form, can greatly lift the push effect of competitive sports information.
Step 104, to competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
In the present embodiment, it is also different that each competitive sports pushed corresponding to rank, which pushes quantity, based on user
The selected push quantity of hobby can preferably meet the viewing hobby of user, while the computing cost of push can be saved.
By presetting competitive sports push quantity and pushing the corresponding relation between rank, as long as the push level of client is determined
Not, can be just quickly obtained according to the corresponding relation needs the competitive sports pushed to the client to push quantity.
In step 105, the pre-games being presently according to the analysis correspondence competitive sports of the competitive sports information category of selection, match
Or the status information of post-games, according to the competitive sports information category and its corresponding status information of selection, obtained from database
The competitive sports pushed information of predetermined number pushes to client by order is showed.Alternatively, the predetermined number scope can be
1-2000。
The push of competitive sports information is different from the push feature in other fields, watches the user of competitive sports information to physical culture
Race it is ageing compare value, it is impossible to race do not start also just to user push post-games comment article or video；Certainly,
Had begun to for a long time just in race as the pre-games race prediction that user pushes the race can not obtain push effect well.
Only it can just obtain preferably pushing effect in the suitable competitive sports information content push of each state progress of competitive sports.
Step 106, based on frequency is pushed, with reference to the competitive sports information category and its corresponding status information of selection, from
The competitive sports pushed information renewal that predetermined number is obtained in database pushes to client.
Competitive sports information updating speed is fast, more new content and more New raxa is more, and for a user, competitive sports when
Effect property is the emphasis of concern again, therefore, and carrying out the renewal push of competitive sports pushed information to client in time could obtain preferably
Push effect.The frequency that difference pushes user's viewing competitive sports of rank is different, if though using too fast push frequency
It can so obtain and preferably push effect, but the calculation process pressure pushed also can accordingly increase, therefore pushed away accordingly according to user
Send rank to carry out push renewal and be more beneficial for lifting push effect, reduction pushes cost.
Embodiment 2
As shown in Fig. 2 described in the present embodiment the personalized push method of competitive sports information schematic flow sheet, this reality
It is a kind of preferred embodiment provided on the basis of above-described embodiment 1 to apply example, and this method comprises the following steps：
Step 201, the history viewing for the competitive sports information for storing client are recorded, and analysis of history viewing record obtains visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain client competitive sports information category push quantity and push frequency.
Historic sporting events message identification in step 202, analysis of history viewing record, according to historic sporting events information
Mark and the corresponding relation of competitive sports information category set in advance, history are watched the historic sporting events information point of record
It is not corresponding with corresponding competitive sports information category, form the competitive sports information category table of comparisons.
Step 203, analysis of history competitive sports information show form, enter by quantity from more to few to showing form information
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum.
Step 204, to competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
In step 205, the pre-games being presently according to the analysis correspondence competitive sports of the competitive sports information category of selection, match
Or the status information of post-games, according to the competitive sports information category and its corresponding status information of selection, obtained from database
The competitive sports pushed information of predetermined number pushes to client by order is showed.
Step 206, based on frequency is pushed, with reference to the competitive sports information category and its corresponding status information of selection, from
The competitive sports pushed information renewal that predetermined number is obtained in database pushes to client.
Step 207, the match in preset time period according to the acquisition correspondence competitive sports of historic sporting events message identification
Thing condition；Calculate historic sporting events message identification attention rate occupied in its correspondence competitive sports situation.Alternatively, should
Preset time segment limit can be nearest 1 day to nearest 120 days.
Its correspondence competitive sports situation (for example, race number of fields etc.) can be obtained according to historic sporting events message identification,
The viewing number of times of the race is worth to the ratio of the competitive sports according to user in the history of user viewing record corresponding at its
Occupied attention rate in competitive sports situation.For example, in surpass some team carried out in nearest 30 days 5 match, certain use
Family is 100 to the information viewing number of times of these races, then the attention rate obtained is 100/5=20.
Step 208, attention rate be more than or equal to default attention rate threshold value when, according to historic sporting events message identification
And its corresponding status information, the competitive sports pushed information of acquisition predetermined number pushes to client from database.
User reaches that attention rate threshold value just illustrates user to the great interest of the competitive sports to the attention rate of competitive sports, to
The user preferentially pushes its extremely competitive sports information interested and advantageously ensures that user obtains liked competitive sports in time
The information content, further improves the effect of competitive sports information push.
Embodiment 3
As shown in figure 3, described in the present embodiment the personalized push method of competitive sports information schematic flow sheet, this reality
It is a kind of preferred embodiment provided on the basis of above-described embodiment 1 to apply example, and this method comprises the following steps：
Step 301, the history viewing for the competitive sports information for storing client are recorded, and analysis of history viewing record obtains visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain client competitive sports information category push quantity and push frequency.
Historic sporting events message identification in step 302, analysis of history viewing record, according to historic sporting events information
Mark and the corresponding relation of competitive sports information category set in advance, history are watched the historic sporting events information point of record
It is not corresponding with corresponding competitive sports information category, form the competitive sports information category table of comparisons.
Step 303, analysis of history competitive sports information show form, enter by quantity from more to few to showing form information
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum.
Step 304, to competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
In step 305, the pre-games being presently according to the analysis correspondence competitive sports of the competitive sports information category of selection, match
Or the status information of post-games, according to the competitive sports information category and its corresponding status information of selection, obtained from database
The competitive sports pushed information of predetermined number pushes to client by order is showed.
Step 306, based on frequency is pushed, with reference to the competitive sports information category and its corresponding status information of selection, from
The competitive sports pushed information renewal that predetermined number is obtained in database pushes to client.
Step 307, watched without history record when, chooses from database and presets from more to few order by push times
The competitive sports pushed information of quantity pushes to client.
What the history viewing record that push scheme in embodiment 1 is all based on user was carried out, for being watched without history
The new registration user of record, or the push scheme removed in the user of history viewing record, embodiment 1 are not just applied to.
Therefore when no history viewing record is set in this step, push to the more competitive sports pushed information of push times according to routine
Client.
Embodiment 4
As shown in figure 4, described in the present embodiment the personalized push method of competitive sports information schematic flow sheet, this reality
It is a kind of preferred embodiment provided on the basis of above-described embodiment 1 to apply example, and this method comprises the following steps：
Step 401, reception competitive sports pushed information are simultaneously stored into database, and analysis competitive sports pushed information is obtained
The identifying of competitive sports pushed information, correspondence competitive sports information category and its corresponding push grade are simultaneously preserved.
Step 402, the history viewing for the competitive sports information for storing client are recorded, and analysis of history viewing record obtains visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain client competitive sports information category push quantity and push frequency.
Historic sporting events message identification in step 403, analysis of history viewing record, according to historic sporting events information
Mark and the corresponding relation of competitive sports information category set in advance, history are watched the historic sporting events information point of record
It is not corresponding with corresponding competitive sports information category, form the competitive sports information category table of comparisons.
Step 404, analysis of history competitive sports information show form, enter by quantity from more to few to showing form information
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum.
Step 405, to competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
In step 406, the pre-games being presently according to the analysis correspondence competitive sports of the competitive sports information category of selection, match
Or the status information of post-games, according to the competitive sports information category and its corresponding status information of selection and push grade, from number
According to the competitive sports pushed information of acquisition predetermined number in storehouse client is pushed to by order is showed.
Step 407, based on frequency is pushed, with reference to the competitive sports information category and its corresponding status information of selection, from
The competitive sports pushed information renewal that predetermined number is obtained in database pushes to client.
Embodiment 5
As shown in figure 5, described in the present embodiment the personalized push method of competitive sports information schematic flow sheet, this reality
It is a kind of preferred embodiment provided on the basis of above-described embodiment 1 to apply example, and this method comprises the following steps：
Step 501, the history viewing for the competitive sports information for storing client are recorded, and analysis of history viewing record obtains visitor
Quantity and viewing frequency are watched the history of competitive sports information in family end, watch quantity by history and viewing frequency is compareed with grade
Table obtains the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtain client competitive sports information category push quantity and push frequency.
Step 502, history viewing record in, analysis of history viewing record description information, and/or according to it is default close
Keyword parsing history viewing content, obtains the historic sporting events message identification in history viewing record.
In this step, not only simply obtain pushing the keyword of analysis to the description title analysis of historic sporting events
(historic sporting events message identification), also carries out analysis acquisition with being pushed present in key word library by watching history content
The keyword of analysis, the push of competitive sports information can be provided the user more fully hereinafter.
Step 503, according to historic sporting events message identification it is corresponding with competitive sports information category set in advance close
System, the historic sporting events information that history is watched into record is corresponding with corresponding competitive sports information category respectively, forms physical culture
The race information category table of comparisons.
Step 504, analysis of history competitive sports information show form, enter by quantity from more to few to showing form information
Row sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum.
Step 505, to competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
In step 506, the pre-games being presently according to the analysis correspondence competitive sports of the competitive sports information category of selection, match
Or the status information of post-games, according to the competitive sports information category and its corresponding status information of selection, obtained from database
The competitive sports pushed information of predetermined number pushes to client by order is showed.
Step 507, based on frequency is pushed, with reference to the competitive sports information category and its corresponding status information of selection, from
The competitive sports pushed information renewal that predetermined number is obtained in database pushes to client.
Embodiment 6
As shown in fig. 6, described in the present embodiment the Personalized Recommendation System of competitive sports information structural representation, this reality
The personalized push method that the system of example is used to implement the competitive sports information in above-described embodiment is applied, the system includes：Push
Quantity and push frequency analysis module 601, competitive sports information category table of comparisons generation module 602, show order order module
603rd, competitive sports information category is chosen module 604, competitive sports info push module 605 and competitive sports information and pushed and updates
Module 606.
Wherein, push quantity and push frequency analysis module 601 and competitive sports information category table of comparisons generation module 602
It is connected, watches record for storing the history of competitive sports information of client, analysis of history viewing record obtains client
History to competitive sports information watches quantity and viewing frequency, watches quantity by history and viewing frequency is obtained with the grade table of comparisons
Obtain the push grade of client；According to default push grade and pair for pushing competitive sports information category quantity and push frequency
The push quantity for the competitive sports information category for obtaining client should be related to and frequency is pushed.
Competitive sports information category table of comparisons generation module 602 is with pushing quantity and pushing frequency analysis module 601 and exhibition
Now order order module 603 is connected, the historic sporting events message identification watched for analysis of history in record, according to history
The corresponding relation of competitive sports message identification and competitive sports information category set in advance, history is watched the history body of record
Educate race information corresponding with corresponding competitive sports information category respectively, form the competitive sports information category table of comparisons.
Show order order module 603 and competitive sports information category table of comparisons generation module 602 and competitive sports information
Classification is chosen module 604 and is connected, and shows form for analysis of history competitive sports information, by quantity from more to less to showing
Form information, which is ranked up, obtains showing sequentially for competitive sports information push；Wherein, competitive sports information shows form bag
Include：Information article, live game coverage, short-sighted frequency and topic forum.
Competitive sports information category chooses module 604 and shows order order module 603 and competitive sports information push mould
Block 605 is connected, for competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
Competitive sports info push module 605 chooses module 604 with competitive sports information category and competitive sports information is pushed away
Send update module 606 to be connected, according to the competitive sports information category of selection analyze correspondence competitive sports be presently in pre-games,
In match or post-games status information, according to the competitive sports information category and its corresponding status information of selection, from database
The competitive sports pushed information for obtaining predetermined number pushes to client by order is showed.
Competitive sports information pushes update module 606 and is connected with competitive sports info push module 605, for based on pushing away
Frequency is sent, with reference to the competitive sports information category and its corresponding status information of selection, predetermined number is obtained from database
Competitive sports pushed information, which updates, pushes to client.
Embodiment 7
As shown in fig. 7, described in the present embodiment the Personalized Recommendation System of competitive sports information structural representation, this reality
The personalized push method that the system of example is used to implement the competitive sports information in above-described embodiment is applied, the system includes：Push
Quantity and push frequency analysis module 701, competitive sports information category table of comparisons generation module 702, show order order module
703rd, competitive sports information category is chosen module 704, competitive sports info push module 705, competitive sports information and pushed and updates
Module 706, preferential pushing module 707, autonomous pushing module 708 and competitive sports pushed information memory module 709.
Wherein, push quantity and push frequency analysis module 701 and competitive sports information category table of comparisons generation module 702
It is connected, watches record for storing the history of competitive sports information of client, analysis of history viewing record obtains client
History to competitive sports information watches quantity and viewing frequency, watches quantity by history and viewing frequency is obtained with the grade table of comparisons
Obtain the push grade of client；According to default push grade and pair for pushing competitive sports information category quantity and push frequency
The push quantity for the competitive sports information category for obtaining client should be related to and frequency is pushed.
Competitive sports information category table of comparisons generation module 702 is with pushing quantity and pushing frequency analysis module 701 and exhibition
Now order order module 703 is connected, the historic sporting events message identification watched for analysis of history in record, according to history
The corresponding relation of competitive sports message identification and competitive sports information category set in advance, history is watched the history body of record
Educate race information corresponding with corresponding competitive sports information category respectively, form the competitive sports information category table of comparisons.
Show order order module 703 and competitive sports information category table of comparisons generation module 702 and competitive sports information
Classification is chosen module 704 and is connected, and shows form for analysis of history competitive sports information, by quantity from more to less to showing
Form information, which is ranked up, obtains showing sequentially for competitive sports information push；Wherein, competitive sports information shows form bag
Include：Information article, live game coverage, short-sighted frequency and topic forum.
Competitive sports information category chooses module 704 and shows order order module 703 and competitive sports information push mould
Block 705 is connected, for competitive sports information category shine table in, by competitive sports information category by content from more to lack into
Row sequence, order chooses the competitive sports information category for pushing quantity.
Competitive sports info push module 705 chooses module 704 with competitive sports information category and competitive sports information is pushed away
Send update module 706 to be connected, according to the competitive sports information category of selection analyze correspondence competitive sports be presently in pre-games,
In match or post-games status information, according to the competitive sports information category and its corresponding status information of selection, from database
The competitive sports pushed information for obtaining predetermined number pushes to client by order is showed.
Competitive sports information pushes update module 706 and is connected with competitive sports info push module 705, for based on pushing away
Frequency is sent, with reference to the competitive sports information category and its corresponding status information of selection, predetermined number is obtained from database
Competitive sports pushed information, which updates, pushes to client.
Preferential pushing module 707 pushes update module 706 with competitive sports info push module 705 and competitive sports information
It is connected, the race feelings in preset time period for obtaining correspondence competitive sports according to historic sporting events message identification
Condition；Calculate historic sporting events message identification attention rate occupied in its correspondence competitive sports situation.
When attention rate is more than or equal to default attention rate threshold value, according to historic sporting events message identification and its correspondingly
Status information, from database obtain predetermined number competitive sports pushed information preferentially push to client.
Autonomous pushing module 708 is connected with pushing quantity and pushing frequency analysis module 701, for being watched without history
During record, the competitive sports pushed information for choosing predetermined number from database from more to few order by push times is pushed to
Client.
Competitive sports pushed information memory module 709 is connected with pushing quantity and pushing frequency analysis module 701, is used for
Receive competitive sports pushed information and store into database, analysis competitive sports pushed information obtains competitive sports pushed information
Identify, correspondence competitive sports information category and its corresponding push grade and preserve.
Competitive sports info push module 705, further for：Competitive sports pushed information acquiring unit 751 and physical culture match
Thing pushed information push unit 752.Competitive sports pushed information acquiring unit 751 chooses module with competitive sports information category
704 and competitive sports pushed information push unit 752 be connected, for the competitive sports information category according to selection and its correspondingly
Status information and push grade, from database obtain predetermined number competitive sports pushed information.
Competitive sports pushed information push unit 752 and competitive sports pushed information acquiring unit 751, competitive sports information
Push update module 706 and preferential pushing module 707 be connected, for by the competitive sports pushed information of acquisition by showing order
Push to client.
Competitive sports information category table of comparisons generation module 702, further for：Historic sporting events message identification obtains single
Member 721 and competitive sports information category table of comparisons generation unit 722；Wherein,
Historic sporting events message identification acquiring unit 721 is with pushing quantity and pushing frequency analysis module 701 and physical culture
Race information category table of comparisons generation unit 722 is connected, in history viewing record, what analysis of history viewing was recorded to retouch
Information is stated, and/or content is watched according to default keyword resolution history, the historic sporting events in history viewing record are obtained
Message identification.
Competitive sports information category table of comparisons generation unit 722 and historic sporting events message identification acquiring unit 721 and
Show order order module 703 to be connected, for according to historic sporting events message identification and competitive sports set in advance being believed
Cease classification corresponding relation, by history watch record historic sporting events information respectively with corresponding competitive sports information category
Correspondence, forms the competitive sports information category table of comparisons.
By above-described embodiment, the personalized push method and system of competitive sports information of the invention reach
Following beneficial effect：
(1) personalized push method and system of competitive sports information of the present invention, according to the conception of history of client
See that client is divided into different push ranks by record case, for different push ranks clients to push quantity accordingly
With push frequency to client push its competitive sports information interested so that the competitive sports information that client is received is pushed away
Send content more targeted, result in and preferably push effect, improve user experience.
(2) personalized push method and system of competitive sports information of the present invention, not only according to the emerging of client
Interest is pushed, and what also analysis client was liked shows form, the interest content liked with client and the exhibition liked
Existing form carries out the push of competitive sports information, can reach and more accurately push effect.
(3) personalized push method and system of competitive sports information of the present invention, were both watched from client
The competitive sports information category that user is liked is obtained in the description information of competitive sports information, also physical culture is watched from client
The competitive sports information category that user is liked is analyzed in the content of race, the hobby scope of user can be comprehensively covered, be
User provides more comprehensive competitive sports information and pushed.
(4) personalized push method and system of competitive sports information of the present invention, according to the characteristics of competitive sports,
The push of anticipation is carried out respectively according to the classification form of pre-Games, Games-time and post-Games, is conducive to combining consumer taste and the same day
The race information that race situation provides much sooner is pushed.
It should be understood by those skilled in the art that, embodiments of the invention can be provided as method, device or computer program
Product.Therefore, the present invention can be using the reality in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Apply the form of example.Moreover, the present invention can be used in one or more computers for wherein including computer usable program code
The computer program production that usable storage medium is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
The form of product.
Although some specific embodiments of the present invention are described in detail by example, the skill of this area
Art personnel are it should be understood that example above is merely to illustrate, the scope being not intended to be limiting of the invention.The skill of this area
Art personnel to above example it should be understood that can modify without departing from the scope and spirit of the present invention.This hair
Bright scope is defined by the following claims.
Claims (10)
1. a kind of personalized push method of competitive sports information, it is characterised in that including：
The history viewing record of the competitive sports information of client is stored, the history viewing record is analyzed and obtains the client
History to competitive sports information watches quantity and viewing frequency, watches quantity by history and viewing frequency is obtained with the grade table of comparisons
Obtain the push grade of client；According to default push grade and pair for pushing competitive sports information category quantity and push frequency
The push quantity for the competitive sports information category for obtaining the client should be related to and frequency is pushed；
The historic sporting events message identification in the history viewing record is analyzed, according to the historic sporting events message identification
With the corresponding relation of competitive sports information category set in advance, the history is watched to the historic sporting events information point of record
It is not corresponding with corresponding competitive sports information category, form the competitive sports information category table of comparisons；
That analyzes the historic sporting events information shows form, and the form information that shows is arranged from more to few by quantity
Sequence obtains showing sequentially for competitive sports information push；Wherein, the form that shows of the competitive sports information includes：Information text
Chapter, live game coverage, short-sighted frequency and topic forum；
Competitive sports information category is shone in table described, by the competitive sports information category by content from more to being arranged less
Sequence, sequentially chooses the competitive sports information category of the push quantity；
Analyzed according to the competitive sports information category of selection in the pre-games, match that correspondence competitive sports are presently in or post-games
Status information, according to the competitive sports information category of selection and its corresponding status information, obtains default from database
The competitive sports pushed information of quantity pushes to the client by the order that shows；
Based on the push frequency, with reference to the competitive sports information category of selection and its corresponding status information, from described
The competitive sports pushed information renewal that the predetermined number is obtained in database pushes to the client.
2. the personalized push method of competitive sports information according to claim 1, it is characterised in that also include：
The race situation in preset time period of correspondence competitive sports is obtained according to the historic sporting events message identification；
Calculate historic sporting events message identification attention rate occupied in its correspondence competitive sports situation；
When the attention rate is more than or equal to default attention rate threshold value, according to the historic sporting events message identification and its
Corresponding status information, the competitive sports pushed information that predetermined number is obtained from the database pushes to the client.
3. the personalized push method of competitive sports information according to claim 2, it is characterised in that further comprise：
When watching record without history, the body of predetermined number is chosen from the database from more to few order by push times
Educate race pushed information and push to the client.
4. the personalized push method of competitive sports information according to claim 1, it is characterised in that also include：Receive
The competitive sports pushed information is simultaneously stored into the database, is analyzed the competitive sports pushed information and is obtained competitive sports
The identifying of pushed information, correspondence competitive sports information category and its corresponding push grade are simultaneously preserved；
According to the competitive sports information category of selection and its corresponding status information, predetermined number is obtained from database
Competitive sports pushed information by it is described show order push to the client, further for：
According to the competitive sports information category of selection and its corresponding status information and the push grade, from database
The competitive sports pushed information for obtaining predetermined number pushes to the client by the order that shows.
5. the personalized push method of competitive sports information according to claim 1, it is characterised in that the analysis history
Historic sporting events message identification in viewing record, according to the historic sporting events message identification and physical culture set in advance
The corresponding relation of race information category, the historic sporting events information that the history is watched into record is matched with corresponding physical culture respectively
Thing information category correspondence, formed the competitive sports information category table of comparisons, further for：
In history viewing record, the description information of the history viewing record is analyzed, and/or according to default keyword
History viewing content is parsed, the historic sporting events message identification in the history viewing record is obtained；According to the history body
The corresponding relation of race message identification and competitive sports information category set in advance is educated, the history is watched to the history of record
Competitive sports information is corresponding with corresponding competitive sports information category respectively, forms the competitive sports information category table of comparisons.
6. a kind of Personalized Recommendation System of competitive sports information, it is characterised in that including：Push quantity and push frequency analysis
Module, competitive sports information category table of comparisons generation module, show order order module, competitive sports information category choose mould
Block, competitive sports info push module and competitive sports information push update module；Wherein,
It is described push quantity and push frequency analysis module, for the competitive sports information category table of comparisons generation module phase
Connection, stores the history viewing record of the competitive sports information of client, analyzes the history viewing record and obtains the client
Hold and watch the history of competitive sports information quantity and viewing frequency, quantity and viewing frequency and the grade table of comparisons are watched by history
Obtain the push grade of client；According to default push grade with pushing competitive sports information category quantity and pushing frequency
Corresponding relation obtains the push quantity of the competitive sports information category of the client and pushes frequency；
The competitive sports information category table of comparisons generation module, for it is described push quantity and push frequency analysis module and
Show order order module to be connected, the historic sporting events message identification in the history viewing record is analyzed, according to described
The corresponding relation of historic sporting events message identification and competitive sports information category set in advance, the history is watched and recorded
Historic sporting events information it is corresponding with corresponding competitive sports information category respectively, form the control of competitive sports information categories
Table；
It is described to show order order module, for believing with the competitive sports information category table of comparisons generation module and competitive sports
Breath classification is chosen module and is connected, and that analyzes the historic sporting events information shows form, by quantity from more to less to described
Show form information be ranked up obtain competitive sports information push show order；Wherein, the exhibition of the competitive sports information
Existing form includes：Information article, live game coverage, short-sighted frequency and topic forum；
The competitive sports information category chooses module, for showing order order module and the push of competitive sports information with described
Module is connected, and competitive sports information category is shone in table described, by the competitive sports information category by content from more to
It is ranked up less, sequentially chooses the competitive sports information category of the push quantity；
The competitive sports info push module, for choosing module and competitive sports information with the competitive sports information category
Push update module to be connected, the match that correspondence competitive sports are presently in is analyzed according to the competitive sports information category of selection
Before, match in or post-games status information, according to the competitive sports information category of selection and its corresponding status information, from number
According to the competitive sports pushed information of acquisition predetermined number in storehouse the client is pushed to by the order that shows；
The competitive sports information pushes update module, for being connected with the competitive sports info push module, based on institute
Push frequency is stated, with reference to the competitive sports information category of selection and its corresponding status information, is obtained from the database
Take the competitive sports pushed information of the predetermined number to update and push to the client.
7. the Personalized Recommendation System of competitive sports information according to claim 6, it is characterised in that also include：Preferentially
Pushing module, is connected for pushing update module with the competitive sports info push module and competitive sports information, according to
The historic sporting events message identification obtains the race situation in preset time period of correspondence competitive sports；Gone through described in calculating
History competitive sports message identification attention rate occupied in its correspondence competitive sports situation；
When the attention rate is more than or equal to default attention rate threshold value, according to the historic sporting events message identification and its
Corresponding status information, the competitive sports pushed information that predetermined number is obtained from the database preferentially pushes to the client
End.
8. the Personalized Recommendation System of competitive sports information according to claim 7, it is characterised in that further comprise：
Autonomous pushing module, for being connected with the push quantity and push frequency analysis module, when watching record without history, is pressed
Push times chosen from more to few order from the database predetermined number competitive sports pushed information push to it is described
Client.
9. the Personalized Recommendation System of competitive sports information according to claim 6, it is characterised in that also include：Physical culture
Race pushed information memory module, for being connected with the push quantity and push frequency analysis module, receives the physical culture
Race pushed information is simultaneously stored into the database, is analyzed the competitive sports pushed information and is obtained competitive sports pushed information
Identify, correspondence competitive sports information category and its corresponding push grade and preserve；
The competitive sports info push module, further for：Competitive sports pushed information acquiring unit and competitive sports are pushed
Information push unit, the competitive sports pushed information acquiring unit, for choosing module with the competitive sports information category
And competitive sports pushed information push unit is connected, according to the competitive sports information category of selection and its corresponding state
Information and the push grade, obtain the competitive sports pushed information of predetermined number from database；
The competitive sports pushed information push unit, for the competitive sports pushed information acquiring unit and competitive sports
Information pushes update module and is connected, and the competitive sports pushed information of acquisition is pushed into the visitor by the order that shows
Family end.
10. the Personalized Recommendation System of competitive sports information according to claim 6, it is characterised in that the physical culture match
Thing information category table of comparisons generation module, further for：Historic sporting events message identification acquiring unit and competitive sports information
Classification table of comparisons generation unit；Wherein,
The historic sporting events message identification acquiring unit, for pushing quantity and push frequency analysis module and body with described
Educate race information category table of comparisons generation unit to be connected, in history viewing record, analyze the history viewing record
Description information, and/or content is watched according to default keyword resolution history, obtains the history in history viewing record
Competitive sports message identification；
The competitive sports information category table of comparisons generation unit, for the historic sporting events message identification acquiring unit
And show order order module and be connected, according to the historic sporting events message identification and competitive sports information set in advance
The corresponding relation of classification, by the history watch record historic sporting events information respectively with corresponding competitive sports info class
Not Dui Ying, formed the competitive sports information category table of comparisons.
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