CN106952113A - A kind of data handling system and method applied to electric business advertising campaign - Google Patents
A kind of data handling system and method applied to electric business advertising campaign Download PDFInfo
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- CN106952113A CN106952113A CN201710157704.3A CN201710157704A CN106952113A CN 106952113 A CN106952113 A CN 106952113A CN 201710157704 A CN201710157704 A CN 201710157704A CN 106952113 A CN106952113 A CN 106952113A
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- 238000000034 method Methods 0.000 title claims description 28
- 230000001737 promoting effect Effects 0.000 claims abstract description 23
- 230000002349 favourable effect Effects 0.000 claims abstract description 9
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 claims description 8
- 238000004590 computer program Methods 0.000 claims description 6
- 238000003672 processing method Methods 0.000 claims description 6
- 230000000694 effects Effects 0.000 description 33
- 238000010586 diagram Methods 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 3
- 230000001360 synchronised effect Effects 0.000 description 3
- 238000004458 analytical method Methods 0.000 description 2
- 238000007405 data analysis Methods 0.000 description 2
- 238000011161 development Methods 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000015572 biosynthetic process Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000008878 coupling Effects 0.000 description 1
- 238000010168 coupling process Methods 0.000 description 1
- 238000005859 coupling reaction Methods 0.000 description 1
- 238000013461 design Methods 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
- 238000012795 verification Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0213—Consumer transaction fees
Abstract
The invention discloses a kind of data handling system applied to electric business advertising campaign, including：Promotion management background module, for managing and configuring advertising campaign；Promotion data module, is connected with the promotion management background module, the advertising campaign configuration data for preserving commodity；The advertising campaign configuration data includes sales promotion conditions information and promotional offer information；Promotion Module, is connected with the promotion data module, for constituting advertising campaign list using the advertising campaign configuration data and preserving；Accounting module, is connected with the Promotion Module, and the favourable price and final actual payment amount of commodity are calculated according to the corresponding advertising campaign list of commodity.The new advertising campaign of configuration only needs to go out according to sales promotion conditions information and promotional offer information configuration the advertising campaign of needs, greatly reduces the workload of exploitation, saves human cost, the configuration for being also convenient for trade company end is used.
Description
Technical field
The present invention relates to electronic trading system technical field, more particularly to a kind of data applied to electric business advertising campaign
Processing system and method.
Background technology
With developing rapidly for internet and electric business, the proportion more and more higher that electric business is occupied in people's daily life promotees
Sell as an important means for improving offtake, obtained increasingly being widely applied.Nowadays extensive promotion is
As big and small electric business platform and enter the normality of businessman's operation.With business complication, operation become more meticulous, and
Category, platform, channel are enriched constantly, and various new promotion forms also emerge in an endless stream, through from merchandise display, search, purchase,
The whole flow process such as payment, electric business is for becoming more meticulous, the demand of precision promotion operation is also more and more stronger.
Advertising campaign hundreds of thousands commodity, tens within one day, up to a hundred advertising campaigns be homely food, as
The normality promotion for entering businessman is even more too numerous to enumerate.Especially during double 11 activities, electric business platform and businessman are even more to make
Go out level best, firepower standard-sized sheet, no product are not promoted.Promotion rule is supported to set at times, and multiple activities can be superimposed, promotion system
Data volume in system can even exceed commodity information system, and promotional content can quickly be adjusted according to implementation effect, and these are all
Higher requirement is proposed to inventive system, inventive system is more powerful, advertising campaign could be played more mad.
Being continually changing and updating for promotion service logic, it is also proposed higher requirement to inventive system accordingly, tradition
The way that is hard coded into program of service logic had a strong impact on the development efficiency of promotion, in the urgent need to a kind of new system
Framework realizes quick, flexible inventive system.Traditional inventive system has several implementations：A kind of is the reality of most original
Existing mode, business activity logic is hard-coded in code, the problem of developing new inactive logic, which before activity every time
It is that inactive logic changes too frequently, each activity is required for writing code realizing inactive logic, business and code close coupling,
Activity development amount is big；Advertising campaign is abstracted into rule by another be achieved in that, marketing is performed using regulation engine,
The problem of which is that traditional regulation engine is general engine, and special consideration is not done to electric business, relatively more difficult to accomplish to take
To use；General rule engine system is more complicated in addition, and code is huge, and operation maintenance cost is higher.
Promotion rule becomes increasingly complex, and condition is various, how effectively to sort out promotion rule, with structure as simple as possible
Advertising campaign is realized, while failure activity does not become a great problem of inventive system design again.Therefore a kind of structure phase is needed
The workload of activity exploitation, lifting operating efficiency are reduced to simply can quickly support the system of various advertising campaigns again simultaneously.
In addition in face of present more and more omnifarious marketing tools, how to be selected for businessman more suitably promotion method into
The problem of marketing tool being managed for businessman；And the promotion of flooding is seen for client will also spend than larger essence
Power goes the most suitable preferential mode of selection.
The content of the invention
In order to solve existing advertising campaign complex structure, it has not been convenient to configure the technical problem of advertising campaign rule, this hair
A kind of data handling system applied to electric business advertising campaign of bright proposition.
The technical problem of the present invention is solved by following technical scheme：
A kind of data handling system applied to electric business advertising campaign, including：
Promotion management background module, for managing and configuring advertising campaign；
Promotion data module, is connected with the promotion management background module, and the advertising campaign for preserving commodity configures number
According to；The advertising campaign configuration data includes sales promotion conditions information and promotional offer information；The sales promotion conditions information includes living
Some dynamic restrictive conditions；
Promotion Module, is connected with the promotion data module, for constituting promotion using the advertising campaign configuration data
Effort scale is simultaneously preserved；
Accounting module, is connected with the Promotion Module, and the excellent of commodity is calculated according to the corresponding advertising campaign list of commodity
Favour price and final actual payment amount.
Further, the advertising campaign configuration data also includes promotion essential information and sales promotion function configuration of territory.
Further, also it is connected including order module with the accounting module, for generating and preserving order.
Further, also include：Statistics module, is connected with the order module, for counting the order mould
The order flowing water of block；Recommend Promotion Module, be connected with statistics module, for recommending to promote to client and/or trade company end
Activity.
Preferably, also it is connected including commodity library module with the Promotion Module, for preserving commodity details.
A kind of data processing method using the data handling system applied to electric business advertising campaign described above, it is described
Method includes：
Advertising campaign is managed and configured by promotion management background module；
The advertising campaign configuration data of commodity is preserved by promotion data module；The advertising campaign configuration data includes promoting
Sell conditional information and promotional offer information；
Sales promotion conditions are configured from the sales promotion conditions information by Promotion Module, configured from told promotional offer information
Preferential rule, constitutes advertising campaign list and preserves；
The favourable price of the commodity is calculated according to the advertising campaign list by accounting module.
Further, also include：Generated by order module and preserve order.
Further, methods described also includes：The order flow of the order module is counted by statistics module
Water；Recommend advertising campaign by recommending Promotion Module to client and/or trade company end.
Preferably, methods described also includes：Commodity details are preserved by commodity library module.
A kind of computer-readable recording medium for including computer program, the computer program is operable to make computer
Perform any of the above-described described method.
The beneficial effect that the present invention is compared with the prior art includes：Advertising campaign is managed or configured by Back Administration Module
Preserved to promotion data module, Promotion Module, which constitutes advertising campaign rule, to be believed existing sales promotion conditions from promotion data module
Breath can also directly select existing advertising campaign rule, configure new rush with choosing data composition in promotional offer information respectively
Pin activity only needs to go out according to sales promotion conditions information and promotional offer information configuration the advertising campaign of needs, and accounting module is according to rush
Pin active rule can obtain the favourable price and final actual payment amount of commodity, greatly reduce the workload of exploitation, save
Human cost, the configuration that is also convenient for trade company end is used.
Brief description of the drawings
Fig. 1 is the structured flowchart of the data handling system applied to electric business advertising campaign in the embodiment of the present invention 1.
Fig. 2 is the structure chart of the table of the advertising campaign configuration data in the embodiment of the present invention 1.
Fig. 3 is the structured flowchart of the data processing method applied to electric business advertising campaign in the embodiment of the present invention 3.
Fig. 4 is the schematic diagram that the promotion rule in the embodiment of the present invention 4 is calculated.
Fig. 5 is the schematic diagram for the order that client generation in the embodiment of the present invention 5 participates in preferential movable commodity.
Fig. 6 is the schematic diagram that trade company end in the embodiment of the present invention 6 configures preferential movable process.
Fig. 7 is the schematic diagram that commodity details page in the embodiment of the present invention 7 represents preferential movable process.
Fig. 8 is the schematic diagram that preferential movable process is obtained in shopping cart module in the embodiment of the present invention 8.
Embodiment
Below against accompanying drawing and with reference to preferred embodiment the invention will be further described.
Embodiment 1
A kind of data handling system applied to electric business advertising campaign, as shown in figure 1, including：
Promotion management background module, for managing and configuring advertising campaign；
Promotion data module, is connected with the promotion management background module, and the advertising campaign for preserving commodity configures number
According to；The advertising campaign configuration data includes sales promotion conditions information and promotional offer information；The sales promotion conditions information includes living
Some dynamic restrictive conditions；
Promotion Module, is connected with the promotion data module, for constituting promotion using the advertising campaign configuration data
Effort scale is simultaneously preserved；
Accounting module, is connected with the Promotion Module, and the excellent of commodity is calculated according to the corresponding advertising campaign list of commodity
Favour price and final actual payment amount.
Sales promotion conditions information is decoupled with promotional offer information, it is only necessary to condition is selected from sales promotion conditions information, from rush
Promotional offer is selected in pin favor information, you can the new advertising campaign of generation, brand-new promotion rule also only needs to exploitation one
Secondary, subsequently i.e. reusable, greatly reduces the workload of various advertising campaigns exploitations, saves human cost.
In the present embodiment, the advertising campaign configuration data also includes promotion essential information and sales promotion function configuration of territory；
The promotion essential information includes activity name, Activity Description, the essential information such as entry-into-force time.
In the present embodiment, as shown in Fig. 2 the sales promotion information that advertising campaign configuration data is made up of promotion essential information
Sales promotion function domain table, the sales promotion conditions information table of sales promotion conditions information structure and the promotion that table, sales promotion function configuration of territory are constituted are excellent
The promotional offer table of favour information structure, wherein 1：N represents one-to-many.
Promoting essential information includes activity name, Activity Description, the essential information, such as 11 days 11 November such as entry-into-force time:
00-12:00 programmer bachelor saves welfare；
Sales promotion function domain includes describing which commodity participates in this activity, such as IT technologies category books；
Sales promotion conditions information includes describing some restrictive conditions of this activity, such as the purchase in upper figure IT technology product
The client of class books；
Promotional offer information includes the specific favor information for describing this activity, such as preferential 100 yuan of total amount full 2000.
Sales promotion information table：Preserve promotion essential information：Unique ID, name, description information, the basic configuration such as entry-into-force time.
Sales promotion function domain table：Preserve sales promotion function domain and define data：Including the unique ID of action scope；Promotion ID represents this effect
Domain is corresponding with which promotion, acts on field type：Such as particular commodity, commodity bundle, shop, commodity classification etc.；Act on thresholding：Commodity
ID, commodity bundle ID, shop ID, commodity classification ID etc..
Sales promotion conditions information table：The various constraintss of advertising campaign are preserved, such as activity limit purchase quantity, active file etc.
Information, includes following field：Condition ID, promotes ID, condition name, condition value, state, creation time etc..
Promotional offer table：The specific favor information of advertising campaign is preserved, such as completely 100 yuan (can also be that other can configure
Numeral) subtract 10 yuan (can also be other configurable numerals), full 200 yuan subtract 30 yuan, full 150 play the configuration such as 9 foldings.Including excellent
Favour ID, promotes ID, type of offer, favourable condition, preferential value, priority, state, creation time etc..
In the present embodiment, also it is connected including order module with the accounting module, for generating and preserving order.
Further, also include：Statistics module, is connected with the order module, for counting the order module
Order flowing water；Recommend Promotion Module, be connected with statistics module, for recommending promotion to live to client and/or trade company end
It is dynamic.
In the present embodiment, also it is connected, is believed in detail for preserving commodity with the Promotion Module including commodity library module
Breath.
It should be noted that the commodity details include commodity name, description information, original prices, product specification,
The information such as commodity details.
In certain embodiments, also it is connected including commodity details page by interface layer with the Promotion Module, for from rush
Sell module and read particular commodity information, be shown, attract clients end purchase commodity.
In certain embodiments, also including shopping cart module, for show the chosen merchandise news of client and
The advertising campaign that commodity currently come into force is chosen, and the items list selected according to client shows range of commercial products composition order
Promotional price, and generate order to background system.
It should be noted that constituting promotion rule, basic promotion rule is formed；There is the rule of ladder property for some
It is grouped and is set up priority to be handled, matched when calculating promotional offer according to priority, is matched higher preferential
The rule of level, the rule of other low priorities is not reprocessed.
Embodiment 2
A kind of data processing method using the data handling system applied to electric business advertising campaign described above, such as schemes
Shown in 3, methods described includes：
S1：Advertising campaign is managed and configured by promotion management background module；
S2：The advertising campaign configuration data of commodity is preserved by promotion data module；The advertising campaign configuration data bag
Include sales promotion conditions information and promotional offer information；
S3：Sales promotion conditions are configured from the sales promotion conditions information by Promotion Module, from told promotional offer information
Preferential rule is configured, advertising campaign list is constituted and preserves；
S4：The favourable price of the commodity is calculated according to the advertising campaign list by accounting module.
In the present embodiment, methods described also includes：Generated by order module and preserve order.
Further, methods described also includes：The order flowing water of the order module is counted by statistics module；
Recommend advertising campaign by recommending Promotion Module to client and/or trade company end.
In the present embodiment, methods described also includes：Commodity details are preserved by commodity library module.
Embodiment 3
A kind of computer-readable recording medium for including computer program, the computer program is operable to make computer
Perform the method described in embodiment 2.
Embodiment 4
As shown in figure 4, promotion rule calculation process includes：
Trade company end carries out advertising campaign configuration in promotion management background module, updates and arrives promotion data module；
Promotion Module reads promotion data configuration from promotion data module, and commodity bundle is generated respectively according to the data configured
Corresponding advertising campaign list, the corresponding advertising campaign list in shop, the corresponding advertising campaign list of commodity classification and other
The corresponding advertising campaign list of various action scopes；
Promotion Module is according to the essential informations of the commodity of request, according to the affiliated shop ID of the commodity ID or commodity of commodity, or
Commodity classification ID, finds the advertising campaign list suitable for the commodity.
Accounting module is according to the merchandise news and effort scale to be selected of commodity, according to advertising campaign constraints and work
Move preferential priority and select the optimal advertising campaign of commodity, the preferential price of commodity is calculated according to the movable preferential rule
Lattice.
Embodiment 5
As shown in figure 5, the order that client generation participates in preferential movable commodity includes：
When Client browse merchandise news, big data analysis meeting of the recommending module based on History Order is pushed away to client
The activity of most suitable client is recommended, client selection activity, which places an order, buys desired commodity；
Order flowing water is synchronized to statistics module, synchronous packet by order module after new order is received
Include basic order data, client-side information, commodity detail information, the basic data such as the advertising campaign information of client selection.
Promotion recommending module is received after order flowing water, and big data analysis, analysis client purchase are carried out to order data
The characteristics of behavioral characteristic, advertising campaign, pouplarity are bought, the current work most welcome by client of each category is analyzed accordingly
The most interested activity of dynamic and some client, and recommend most hot advertising campaign to trade company end on trade company end backstage, it is business
Family end configuration activities provide reference.In addition can be according to the client buying behavior of analysis to client at Client browse website
The advertising campaign for recommending client most interested, the client desire for consumer goods is stimulated with this, improves trading volume；
Above-mentioned client, trade company end, order module, recommending module one closed loop of formation, client and trade company end according to
The result selection activity of recommendation, client is applied to recommending module in turn with the selection at trade company end, forms positive feedback, effectively carries
Rise the effect of advertising campaign.
Embodiment 6
Include as shown in fig. 6, trade company end configures preferential movable process：
Trade company end logs in inventive system management backstage module, checks that current ongoing advertising campaign is managed and matched somebody with somebody
Put, the result that system can be analyzed according to recommending module recommends the current most hot activity of each category to trade company end, is created for trade company end
Referred to when movable, configure more efficiently activity；
Trade company end selects the activity for wanting to carry out in management backstage module, is configured to promotion data module, Promotion Module from
Promotion data module reads out the action message at the activity generation curstomer-oriented end of trade company's end configuration, while newest movable number
According to recommending module is synchronized to, recommending module adjustment immediately is to the activity data of client/trade company's end recommendation, so far trade company end configuration
New activity it is formally effective.
Embodiment 7
As shown in fig. 7, commodity details page represents preferential movable process and included：
Commodity details page obtains the commodity data by interface layer to Promotion Module；
Promotion Module is received after request, commodity essential information is obtained to commodity library module first, then according to the rush of matching
Pin active rule calculates the advertising campaign that the commodity are used, and these advertising campaign information combination commodity essential informations are returned to
Interface layer；
Interface layer is got after merchandise news and advertising campaign information, and commercial promotions price is calculated by accounting module,
Interface layer goods of joint information, sales promotion information, favourable price return to the page displaying of commodity details.
Embodiment 8
As shown in figure 8, obtaining preferential movable process in shopping cart module includes：
Shopping cart module initiates to obtain shopping cart module commodity list request to interface layer, and interface layer arrives shopping cart mould first
Block obtains shopping cart items list, then accesses Promotion Module and obtains sales promotion information list；
Promotion Module accesses commodity library module and obtains commodity essential information, and a series of this business is calculated according to sales promotion information list
The list of commodity essential information and sales promotion information list, are returned to interface layer by the applicable activity of product.
Interface layer is got after the list of commodity essential information and sales promotion information list, and each commodity is calculated by accounting module
Favourable price, commodity essential information list, sales promotion information list and favourable price return to shopping cart modules exhibit together.
Embodiment 9
The process of generation order includes：
Client selects the commodity that this needs to buy in shopping cart module, submits order, and shopping cart module is to interface layer
Initiate to submit order request；
Interface layer receives order and submitted after request, initiates request to shopping cart module verification shopping cart data, then band
The items list for client selection obtains sales promotion information list to Promotion Module；
Promotion Module obtains commodity essential information list from commodity library module, and submission is calculated further according to sales promotion information list
The applicable sales promotion information of items list and return to interface layer；
The list of commodity essential information and sales promotion information list are submitted to accounting module and calculate the order price by interface layer, are obtained
Get order final price and the list of commodity essential information, sales promotion information list and order price are submitted to order module later
Generate order.
Above content is to combine specific preferred embodiment further description made for the present invention, it is impossible to assert
The specific implementation of the present invention is confined to these explanations.For those skilled in the art, do not taking off
On the premise of from present inventive concept, some equivalent substitutes or obvious modification can also be made, and performance or purposes are identical, all should
When being considered as belonging to protection scope of the present invention.
Claims (10)
1. a kind of data handling system applied to electric business advertising campaign, it is characterised in that including：
Promotion management background module, for managing and configuring advertising campaign；
Promotion data module, is connected with the promotion management background module, the advertising campaign configuration data for preserving commodity；Institute
Stating advertising campaign configuration data includes sales promotion conditions information and promotional offer information；
Promotion Module, is connected with the promotion data module, for constituting advertising campaign using the advertising campaign configuration data
List is simultaneously preserved；
Accounting module, is connected with the Promotion Module, and the preferential price of commodity is calculated according to the corresponding advertising campaign list of commodity
Lattice and final actual payment amount.
2. the data handling system of electric business advertising campaign is applied to as claimed in claim 1, it is characterised in that the promotion is lived
Dynamic configuration data also includes promotion essential information and sales promotion function configuration of territory.
3. the data handling system of electric business advertising campaign is applied to as claimed in claim 1, it is characterised in that also including order
Module, is connected with the accounting module, for generating order and preserving.
4. the data handling system of electric business advertising campaign is applied to as claimed in claim 3, it is characterised in that also included：
Statistics module, is connected with the order module, for counting the order flowing water of the order module；
Recommend Promotion Module, be connected with statistics module, for recommending advertising campaign to client and/or trade company end.
5. the data handling system of electric business advertising campaign is applied to as claimed in claim 1, it is characterised in that also including commodity
Library module, is connected with the Promotion Module, for preserving commodity details.
6. at a kind of data using the data handling system applied to electric business advertising campaign as described in claim 1-5 is any
Reason method, it is characterised in that methods described includes：
Advertising campaign is managed and configured by promotion management background module；
The advertising campaign configuration data of commodity is preserved by promotion data module；The advertising campaign configuration data includes promotion bar
Part information and promotional offer information；
Sales promotion conditions are configured from the sales promotion conditions information by Promotion Module, configure preferential from the promotional offer information
Rule, constitutes advertising campaign list and preserves；
The favourable price of the commodity is calculated according to the advertising campaign list by accounting module.
7. data processing method as claimed in claim 6, it is characterised in that methods described also includes：Given birth to by order module
Into order and preserve.
8. data processing method as claimed in claim 7, it is characterised in that methods described also includes：Pass through statistics mould
Block counts the order flowing water of the order module；Promotion is recommended to live by recommending Promotion Module to client and/or trade company end
It is dynamic.
9. data processing method as claimed in claim 6, it is characterised in that methods described also includes：Pass through commodity library module
Preserve commodity details.
10. a kind of computer-readable recording medium for including computer program, it is characterised in that the computer program is operable
To make computer perform the method as described in claim 6-9 is any.
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| CN113762995A (en) * | 2020-06-08 | 2021-12-07 | 北京沃东天骏信息技术有限公司 | Value attribute value acquisition method, device, equipment and storage medium |
| CN114238472A (en) * | 2021-12-13 | 2022-03-25 | 广州云徙科技有限公司 | All-channel sales promotion activity implementation system |
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