CN106921724A

CN106921724A - Game promotion content processing method and device

Info

Publication number: CN106921724A
Application number: CN201610006399.3A
Authority: CN
Inventors: 黎立; 李从兵; 赵元学; 杨志明; 徐凯; 邝丽敏; 吴皆涛; 刘辉; 刘寒
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2015-12-28
Filing date: 2016-01-05
Publication date: 2017-07-04
Anticipated expiration: 2036-01-05
Also published as: CN106921724B

Abstract

The present invention relates to a kind of game promotion content processing method and device, methods described includes：Game data is obtained from game client by game promotion client；The game data is uploaded to Extension Software Platform；Receive the game promotion content that the Extension Software Platform is pushed when the game data meets pushing condition；Show the game promotion content in the games window of the game client.Game promotion content processing method and device that the present invention is provided, Extension Software Platform pushes game promotion content using the game data combination pushing condition from game client, towards audient be all in itself game player, it is with strong points, game promotion is more accurate, and success rate is high.

Description

Game promotion content processing method and device

Technical field

The present invention relates to Internet technical field, more particularly to network promotion technical field, more particularly to one Plant game promotion content processing method and device.

Background technology

Based on advertisement, principal mode has what is delivered on large-scale website to the channels of game related content at present E-advertising without audient's difference, and by influential social networks account to paying close attention to the account The advertisement pushing of specific audience.Wherein large-scale website is that visit capacity exceedes a number of website, such as major Portal website or search website etc.；Social networks account such as play manufacturer, specialize in network promotion work The public service account that the individual or company of work registers in social networks.

However, deliver game advertisement on large-scale website, towards audient be to be possible to access the website User, does not have audient's difference, and user that is finally interested in game advertisement and clicking on accounts for the ratio of total user It is very small.Game advertisement is pushed by social networks account, audient also simply pays close attention to the social networks account Specific user, dispensing scope is small, and user that is final interested in game advertisement and clicking on accounts for total user Ratio it is also not high.Therefore, current game promotion mode is not accurate, and a large amount of networks are occupied during popularization Resource but success rate is very low, it is necessary to improve.

The content of the invention

Based on this, it is necessary to for current game promotion mode not accurately problem, there is provided a kind of game promotion Content processing method and device.

A kind of game promotion content processing method, methods described includes：

Game data is obtained from game client by game promotion client；

The game data is uploaded to Extension Software Platform；

Receive the game promotion content that the Extension Software Platform is pushed when the game data meets pushing condition；

Show the game promotion content in the games window of the game client.

A kind of game promotion content processing apparatus, described device includes：

Acquisition module, for obtaining game data from game client by game promotion client；

Uploading module, for uploading the game data to Extension Software Platform；

Receiver module, for receiving what the Extension Software Platform was pushed when the game data meets pushing condition Game promotion content；

Display module, for showing the game promotion content in the games window of the game client.

Above-mentioned game promotion content processing method and device, while running game promotes client and game client End, by the way that game promotion client is from game client acquisition game data and uploads to Extension Software Platform so that Extension Software Platform pushes game promotion content according to the game data and pushing condition.So Extension Software Platform is utilized Game data combination pushing condition from game client pushes game promotion content, towards audient's sheet Body is all game player, and with strong points, game promotion is more accurate, and success rate is high.And game promotion visitor Family end can be with the game client operation being arbitrarily designated, with very strong adaptability.

Brief description of the drawings

Fig. 1 is the applied environment figure of game extension system in one embodiment；

Fig. 2 is the structure chart of user terminal in one embodiment；

Fig. 3 is the schematic flow sheet of game promotional content processing method in one embodiment；

Fig. 4 is the schematic flow sheet of game promotional content processing method in another embodiment；

Fig. 5 is the schematic flow sheet of game promotional content processing method in further embodiment；

Fig. 6 is the schematic diagram of the games window of the game client of user terminal displays in one embodiment；

Fig. 7 is for the first predetermined position draws the schematic diagram of prompt window in games window in one embodiment；

Fig. 8 is the game promotion content displaying window for showing minimum in one embodiment in games window Schematic diagram；

Fig. 9 be one embodiment in trip is shown in games window according to the position of the games window of real-time detection The schematic flow sheet of the step of play promotional content；

Figure 10 is the structured flowchart of game promotional content processing unit in one embodiment；

Figure 11 is the structured flowchart of game promotional content processing unit in another embodiment；

Figure 12 is the structured flowchart of game promotional content processing unit in further embodiment；

Figure 13 is the structured flowchart of display module in one embodiment；

Figure 14 is the structured flowchart of display module in another embodiment.

Specific embodiment

In order to make the purpose , technical scheme and advantage of the present invention be clearer, below in conjunction with accompanying drawing and reality Example is applied, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only Only it is used to explain the present invention, is not intended to limit the present invention.

As shown in figure 1, in one embodiment, there is provided a kind of game promotion system, including by network The user terminal 101 and Extension Software Platform 102 of connection, can also include dispensing side's server 103, deliver management At least one in terminal 104 and game server 105.User terminal 101 may be connected to the side's of dispensing clothes Business device 103, user terminal 101 may be connected to game server 105, dispensing side in running game client The configuration game promotion content of Extension Software Platform 102 can be connected to by delivering management terminal 104.Wherein user Terminal 101 includes fixed terminal and mobile terminal, and mobile terminal includes smart mobile phone, panel computer, individual At least one in digital assistants (PDA) and pocket computer on knee, fixed terminal includes desk-top meter At least one in calculation machine and vehicle-mounted computer.It can be included by user terminal 101 to deliver management terminal 104 Above-mentioned terminal in any one.Extension Software Platform 102 can be separate physical server or server set Group.Dispensing side's server 103 is that the clothes that a side of game promotion content sets up are delivered on Extension Software Platform 102 Business device, can be separate physical server or server cluster, for providing game promotion for user terminal Remote resource specified by content.

In one embodiment, the structure of user terminal 101 by system bus as shown in Fig. 2 including being connected Processor, non-volatile memory medium, built-in storage, network interface, display screen and the input unit for connecing. Wherein processor has the function of computing function and the control work of user terminal 101, and the processor is configured as Perform a kind of game promotion content processing method.Non-volatile memory medium includes magnetic storage medium, optical storage At least one in medium and flash memory type storage medium, non-volatile memory medium is stored with operating system and trip Play promotional content processing unit.Game promotion content processing apparatus are used to realize a kind of game promotion contents processing Method.Network interface communicates for being connected to network with Extension Software Platform 102 or dispensing side's server 103. Display screen includes at least one in LCDs, flexible display screen and electric ink display screen.Input dress Put including at least one in physical button, trace ball, Trackpad and the touch control layer Chong Die with display screen, Wherein touch control layer combines to form touch screen with display screen.

As shown in figure 3, in one embodiment, there is provided a kind of game promotion content processing method, this reality User terminal 101 that example is applied in above-mentioned Fig. 1 and Fig. 2 in this way is applied to illustrate.The method has Body comprises the following steps：

Step 302, game data is obtained by game promotion client from game client.

Specifically, operation has game client and game promotion client, wherein game client on user terminal End can be single-play game client, preferably the client of online game, and game client operationally may be used Game server is connected to, with game server interactive game data so that game server can be by same The game data of the game player of common game is carried out between the user terminal where game player in one scene It is synchronous.Game client such as can be network competition class game client, chess category network game client, At least one in intelligence development network game client and sports network game client etc..

Game promotion client be user terminal local runtime for interacted with Extension Software Platform and to game The application program that promotional content is processed.Game promotion client can be run independently of game client, from Game client obtains game data.When user terminal local runtime has multiple game clients, user's end End can obtain game data by game promotion client from the game client for being currently at state of activation, Game data can be obtained from this multiple game client by game promotion client.Wherein in activation shape The game client of state can be the current game client for showing foremost of games window.Game promotion Client can start with the startup of game client, and game promotion client can also be with game client one Play packing and issuing.

Game data refers to the data related to the game of game client, including players log information and player At least one in mark, can also be including game progress, game state or game role property information etc. In at least one.So-called player or game player refer to use the user of game client, players log Information can be used to verify logging status, so as to judge whether game player is online.Game state such as play into State, game wait state or player's leave state during row.Game role property information such as game role Grade, game role occupation or game role equipment information etc..

Step 304, game data is uploaded to Extension Software Platform.

Specifically, user terminal passes through network connection to Extension Software Platform, so as to game data is uploaded into popularization Platform so that whether Extension Software Platform is according to the game data of the upload come decision-making to the use for uploading the game data Family terminal pushes game promotion content.

In one embodiment, user terminal is periodically executed above-mentioned steps 302 to step 304.Specifically, use Family terminal periodically obtains game data by game promotion client from game client, and on Extension Software Platform Pass game data.Wherein refer to periodically to periodically carry out certain action, can be periodically every Preset Time Interval, such as every 10 minutes；Can also be periodically every Preset Time point, such as every integral point.So Regularly obtain and upload game data to Extension Software Platform so that Extension Software Platform could be aware that user terminal upstream The dynamic that play player is played, such that it is able to select to be pushed away to user terminal push game on suitable opportunity Wide content.

Step 306, receives the game promotion content that Extension Software Platform is pushed when game data meets pushing condition.

Specifically, game promotion content can be corresponded on Extension Software Platform and pre-sets corresponding pushing condition, promoted Platform is entered using default pushing condition after the game data for receiving user terminal uploads to game data Row matching, the user terminal is given if the match is successful by game promotion content push corresponding with the pushing condition. Pushing condition can be the restrictive condition to game player attribute, or the restrictive condition to the time.

Game promotion content refers to the letter for promoting game or the product related to game that dispensing side provides Breath.Game promotion content can include resource in itself or resource address, and resource includes arbitrarily can be on network The combination of one or more in the data type of transmission, such as text, picture, audio and video.Money Source address is included in video playback address, picture access address, audio broadcast address and webpage link address Any one or a few combination.

When game has operation event promotion, operation personnel is that dispensing can configure needs on Extension Software Platform and push away The game promotion content and corresponding pushing condition sent.The game promotion content for wherein configuring can include throwing Data type, content title and window acquiescence display mode are put, pushing condition includes pushing time period condition With player attributes condition.

Wherein delivering data type includes the combination of one or more in text, picture, webpage and video, Operation personnel can according to demand select the size delivered.Window acquiescence display mode refers to that user terminal is received The mode of the display game promotion content displaying window given tacit consent to after to game promotion content, window acquiescence display side Formula includes closing window mode, minimizes window mode and maximized window mode, no matter gives tacit consent to certainly aobvious Which kind of the mode of showing is, game player can game promotion content displaying window shown according to window acquiescence display mode The free switching between three kinds of modes afterwards.Player attributes condition includes game great Qu, game where game role Role hierarchy, game role occupation, specified player identification are corresponding with the ID that player identification is associated At least one in triggering of customer attribute information, skill attribute and game events etc..

Step 308, shows game promotion content in the games window of game client.

Specifically, for the resource in game promotion content in itself, such as picture or text, can be direct It is displayed in games window；For the resource address in game promotion content, such as video playback address, figure Piece reference address, audio broadcast address or webpage link address, then can take according to resource address from dispensing side Business device or Extension Software Platform are downloaded resource and are shown in games window.

Above-mentioned game promotion content processing method, while running game promotes client and game client, leads to Cross game promotion client to obtain game data from game client and upload to Extension Software Platform so that promote flat Platform pushes game promotion content according to the game data and pushing condition.So Extension Software Platform is using from trip The game data combination pushing condition of client of playing pushes game promotion content, towards audient be all in itself Game player, with strong points, game promotion is more accurate, and success rate is high.And game promotion client can Run with the game client being arbitrarily designated, with very strong adaptability.

In one embodiment, before step 302, also include：Trigger pre- with the startup of game client Definition process, and start the game promotion client registered in predefined process.

Specifically, game client pull-up predefined process upon actuation, have registered trip in the predefined process Client is promoted in play, and such predefined process can start game promotion client upon actuation so that game is pushed away Wide client can start with the startup of game client.

Specifically as shown in figure 4, being illustrated to the whole flow process of game promotion content processing method.Step 401, Game client starts predefined process upon actuation, and predefined process obtains game data from game client. Step 402, predefined process starts game promotion client, and game data is supplied into game promotion client End.Step 403, game promotion client uploads game data to Extension Software Platform.Step 404, Extension Software Platform Obtain current time and/or player attributes information.Step 405, Extension Software Platform judges whether current time meets Push time period condition and/or whether player attributes information meets player attributes condition, pushed away to game if meeting Wide client push game promotion content, returns without push content if not meeting to game promotion client Feedback.Step 406, game promotion client receive Extension Software Platform push game promotion content after, Render window is specified in games window, game promotion content is shown in the window drawn.

In one embodiment, game data includes players log information；Game data is by game promotion Client is periodically obtained from game client and is uploaded to Extension Software Platform；Step 306 is specifically included：Receive The game promotion content that Extension Software Platform is pushed, the game promotion content of push is that Extension Software Platform is played according to game What family's log-on message was pushed when judging that game player is online.

Specifically, user terminal periodically obtains game data by game promotion client from game client, And upload game data to Extension Software Platform.Wherein can be periodically every prefixed time interval or every default Time point.Players log information refers to that game player signs in what game server was produced by game client Information for verifying identity.

Extension Software Platform is after game data is received, if not including players log information in detecting game data, Just can determine that game player is not offline i.e. online, then can not be to where the game client for uploading the game data User terminal push game promotion content, now can to upload the game data game promotion client institute User terminal return without push content feedback.

If Extension Software Platform detects game data includes players log information, and players log information is legal, Then can determine that game player is online, pushed to the user terminal where the game client for uploading the game data Game promotion content.Game player is online as a kind of pushing condition, can be with following other pushing conditions With reference to.

In the present embodiment, players log information is periodically obtained simultaneously from game client by game promotion client Extension Software Platform is uploaded to, whether such Extension Software Platform can periodically know the online dynamic of game player, so that Game promotion content is pushed only when game player is online, the precision of game promotion is further improved, enters one Step improves the success rate promoted.

In one embodiment, Extension Software Platform can call the checking interface that game server is provided to verify player The legitimacy of log-on message, game server is sent to especially by the checking interface by players log information, After game server is decrypted using the manner of decryption of externally secrecy to players log information, with reference to game garment The information of the game player of storage is verified on business device, provides legitimate verification result, and then by checking Interface feeds back to Extension Software Platform.

In one embodiment, game data include player identification, pushing condition include player attributes condition and/ Or push time period condition；Step 306 is specifically included：Extension Software Platform is received to be got according to player identification Player attributes information meet player attributes condition and/or current time meets and pushes what is pushed during time period condition Game promotion content.

Specifically, player identification is to refer to the character string that unique mark goes out game player, can include numeral, At least one in the character such as letter and punctuation mark.Player identification can be that game player logs in game client The GID used during end.Pushing condition includes player attributes condition and/or pushes time period condition, plays Attribute condition and push the time period condition can in any combination, in addition player attributes condition and/or push the time Section condition can also be online with player pushing condition any combination.

Game server is stored with player attributes information corresponding with the player identification of each game player, including trip Game great Qu, game role grade, game role occupation, player's recharge amount, Wan Jiachong where play role Value number of times and whether be member player etc..Extension Software Platform can be obtained from game server according to player identification and played Player attributes information needed for attribute condition.In one embodiment, Extension Software Platform in real time or can be arrived periodically Game server platform pulls player attributes information, so that Extension Software Platform can be according to player identification from Extension Software Platform Player attributes information needed for obtaining player attributes condition.

Extension Software Platform judges whether the player attributes information for obtaining meets player attributes condition, specifically such as judges Game great Qu where the game role of acquisition whether the game great Qu specified by player attributes condition set In, judge that whether the game role grade for obtaining in the rate range specified by player attributes condition, judges Whether the game role of acquisition is professional in the game role vocational area specified by player attributes condition, and Judge player's recharge amount or number of times of acquisition whether in the amount of money or numbers range specified by player attributes condition It is interior etc..

Extension Software Platform judges whether current time meets push time period condition, and can obtain current time judgement is In the no push time period specified by push time period condition.Extension Software Platform obtains current time, specifically may be used System time when receiving the game data of upload is obtained as current time, or can need to judge to work as Whether the preceding time obtains real-time system time as current time when meeting push time period condition, to current The required precision of time is not high.

In the present embodiment, Extension Software Platform is when game promotion content is pushed, it is considered to player attributes condition and push At least one in time period condition so that dispensing side can according to the demand of popularization select suitable audient and The time period is pushed, so as to ensure that the high accuracy for pushing is touched up to rate with high.

In one embodiment, step 308 is specifically included：Played by game promotion client real-time detection The position of the games window of client；The position of the games window according to real-time detection shows in games window Game promotion content.

Specifically, real-time detection refers to be detected with upper frequency, and the frequency of detection is preferably above common people The image refreshing frequency 24HZ that eye can be identified.Game client operationally provides object game player's Games window, games window is used to export game picture to game player, can also detect in games window Cursor operations trigger corresponding game control command.

The position of games window refers to position of the games window relative to the display screen of user terminal, games window General position is fixed in the case of full screen display, and games window is in variable dimension or moveable situation Under, it is necessary to the position of the games window of game client is determined by game promotion client real-time detection. Specific game promotion client can obtain the position of games window by scan table.The position of games window Can be represented with the two of games window coordinates of angle steel joint, it is also possible to in four summits of games window Any three or four summits represent, it is also possible to the central point and the length of games window of games window Represented with width, can also be represented with the length and width on any one summit of games window and games window.

The position of the games window according to real-time detection, it can be ensured that show in game promotion in games window Hold, game promotion content can so be merged with the game picture that game player is operating, play Player adjusts size or the position of games window anyway, is pushed away all without having influence in games window to play The display of wide content, it is ensured that game player can effectively receive the information that game promotion content is passed on.

In one embodiment, step 308 includes：The position of the games window according to real-time detection, in trip Predetermined position in play window draws game promotion content displaying window, and in game promotion content displaying window Show game promotion content in mouthful.

Specifically, predetermined position top set of the position of the games window according to real-time detection in games window Game promotion content displaying window is drawn, wherein top set refers to the top positioned at All Layers, predeterminated position It can be the bulletin show area in games window.The game promotion content displaying window so drawn is relative to trip Play window is static, it is ensured that game promotion content is stably shown in games window.

In the present embodiment, while running game promotes client and game client, by game promotion client End obtains game data and uploads to Extension Software Platform from game client so that Extension Software Platform is according to the game number Game promotion content is pushed according to pushing condition.And by game promotion client real-time detection game window The position of mouth, stably shows in game promotion such that it is able to the position according to games window in games window Hold.So Extension Software Platform pushes game and pushes away using the game data combination pushing condition from game client Wide content, towards audient be all in itself game player, with strong points, game promotion is more accurate, success Rate is high.And game promotion client can be with the game client operation being arbitrarily designated, with very strong suitable Ying Xing.Furthermore game promotion client shows according to the position of the games window of real-time detection in games window Game promotion content, shows in game promotion content being remained at into games window.

As shown in figure 5, in one embodiment, game promotion content includes that window gives tacit consent to display mode, step Included step 501 before rapid 308：By the games window of game promotion client real-time detection game client Position.Step 308 specifically includes following steps：

Step 502, when window acquiescence display mode is to close window mode, the game window according to real-time detection The position of mouth, the first predetermined position draws prompt window in games window.

Specifically, window acquiescence display mode refers to that game promotion client is receiving the game promotion of push The display mode initial for showing the window of game promotion content drawn in games window after content.When Window acquiescence display mode represents that the game promotion content for pushing acquiescence does not show in detail to close during window mode Thin content.The position of the games window that user terminal is arrived by game promotion client according to real-time detection, it is fixed Position is to the first predeterminated position in games window, so as to draw prompt window in the first predetermined position top set. Prompt window is mainly used to point out game player to there is a new game promotion content for pushing, and prompt window can Content title in display game promotion content, can also show preset icon or game promotion content middle finger Fixed icon.Number of words is to limit when content title is configured on Extension Software Platform, such as no more than 8 Chinese characters Length.

For example, Fig. 6 shows the schematic diagram of games window, games window shows game picture, also Show the control for controlling game role and show the control of the attribute information of game role.In Fig. 6 Game picture accounts for games window left side major part, and games window right side is then the show area of game related messages, Such as announce show area and chat record show area.

Reference picture 7, user terminal by game promotion client after game promotion content is received, based on upper The games window shown in Fig. 6 is stated, the game picture left upper in the first predetermined position, such as Fig. 7, Top set draws prompt window 702, and the content title included by game promotion content is shown in prompt window 702 It is " upgrading reward click is got ".

Step 504, detection is drawn to the predetermined registration operation of prompt window with the second predetermined position in games window Game promotion content displaying window.

Specifically, user terminal passes through predetermined registration operation of the game promotion client detection to prompt window, such as Clicking operation, double click operation, the operation for pressing and remaining above preset duration, point touch operation or slide behaviour Make etc..User terminal after predetermined registration operation is detected, the position of the games window arrived according to real-time detection, Second predetermined position top set of games window draws game promotion content displaying window.Game promotion content exhibition Show that window can be plotted in the show area of game related messages in games window.

Step 506, shows game promotion content in game promotion content displaying window.

For example, after game player clicks on prompt window 702 as shown in Figure 7, it is right in games window The bulletin show area top set of side draws the game promotion content displaying window 802 of the first pre-set dimension, so as in trip Show the information of the various needs displaying included by game promotion content in play promotional content impression window 802.

Step 508, when window acquiescence display mode is to minimize window mode, according to the game of real-time detection The position of window, the second predetermined position draws the game promotion content of the first pre-set dimension in games window Impression window is showing game promotion content.

Specifically, when window acquiescence display mode is to minimize window mode, the game promotion for pushing is represented Content acquiescence shows in the game promotion content displaying window for minimizing.User terminal is by game promotion visitor The position of the games window that family end is arrived according to real-time detection, navigates to the second predeterminated position in games window, So as to draw the game promotion content displaying window of the first pre-set dimension in the second predetermined position top set, and Show game promotion content in the game promotion content displaying window.

For example, by after the game promotion content that game promotion client receives popularization, being pushed away from game Window acquiescence display mode is extracted in wide content to minimize window mode, then directly as shown in Figure 6 Bulletin show area on the right side of games window, top set draws the game promotion content exhibition of minimum as shown in Figure 8 Show window to show game promotion content.

Step 510, when window acquiescence display mode is maximized window mode, according to the game of real-time detection The position of window, the 3rd predetermined position draws the game promotion content of the second pre-set dimension in games window Impression window is showing game promotion content；Second pre-set dimension is more than the first pre-set dimension.

Specifically, the game promotion content displaying window of the second pre-set dimension is maximized game promotion content Impression window, intuitively, comprehensively can show that game is pushed away by maximized game promotion content displaying window Wide content, dispensing side can also provide more information in maximized game promotion content displaying window.

In the present embodiment, the selection of display mode is given tacit consent to by various windows, dispensing side can match somebody with somebody as needed The acquiescence display form of game promotion content is put, so as to realize that game promotion content is carried out not at game player Differentiation with degree shows.

In one embodiment, user terminal can detect adjustment game promotion content by game promotion client The instruction of the size of impression window simultaneously notifies the corresponding dispensing side's server of game promotion content；Receive dispensing side Server according to after adjustment size generate game promotion content and be displayed in adjustment size after game promotion In content displaying window.So game player can according to their needs adjust game promotion content displaying window Size, the interference to game player is avoided in small size, can be then trip interested in large scale Play player provide more contents, is adapted to plurality of application scenes.Wherein adjust game promotion content displaying The size of window switch between window and maximized window closing window, can be minimized.

As shown in figure 9, in one embodiment, game promotion content includes webpage link address, step 308 Specifically include following steps：

Step 902, the position of the games window according to real-time detection, the second predetermined position in games window The embedded browser window of displaying.

Specifically, embedded browser window is game promotion client or game client is embedded browses Device, is a kind of game promotion content displaying window.User terminal obtains game and pushes away by game promotion client Window acquiescence display mode in wide content, when default window acquiescence display mode is to close window mode, The position of the games window according to real-time detection, the first predetermined position draws prompt window in games window； Detect to the predetermined registration operation of prompt window with the embedded browser window of the second predetermined position displaying in games window Mouthful.When default window acquiescence display mode is to minimize window mode, directly according to the game of real-time detection The position of window, the embedded browser window of the second predetermined position displaying in games window.

Step 904, obtains web page contents and is displayed in embedded browser window according to webpage link address.

Specifically, user terminal is serviced according to webpage link address by game promotion client from dispensing side Device obtains web page contents, and web page contents are included in embedded browser window.

Step 906, the instruction of the size of the embedded browser window of detection adjustment simultaneously notifies game promotion content correspondence Dispensing side's server.

Specifically, the instruction for adjusting the size of embedded browser window can be the embedded browser window side of dragging The instruction of edge, or the click commands to window maximized control.User terminal passes through game promotion After client detects the instruction of the size of the embedded browser window of adjustment, according to size or tune after adjustment The whole information generation notification message for maximized window is sent to the corresponding dispensing side's service of game promotion content Device.Notification message can be forwarded to dispensing side's server by Extension Software Platform.Wherein adjust embedded browser window Size switch between window and maximized window closing window, can be minimized.

Step 908, receives the side's of dispensinging server according to the web page contents of the size generation after adjustment and in being displayed in In embedding browser window.

Specifically, after dispensing side's server receives notification message, embedded browser is determined according to notification message Window be adjusted after size, so as to according to the size, net shown in the size that generation is suitable to after the adjustment Page content is sent to game promotion client.User terminal is after game promotion client is by according to adjustment The web page contents of size generation are displayed in the embedded browser window after adjustment size.

In the present embodiment, the support to web page contents, and game player can be realized by embedded browser The size of embedded browser window can be according to their needs adjusted, is avoided to game player's in small size Interference, then more contents can be provided in large scale for game player interested, be adapted to various Application scenarios.

In one embodiment, game promotion content is by configuring after dispensing side's account logs in Extension Software Platform Generation.Specifically, dispensing side can be by delivering management terminal, the dispensing side of application and popularizations platform authentication Account signs in Extension Software Platform to configure game promotion content.Specific dispensing can be configured on Extension Software Platform and needed The game promotion content and corresponding pushing condition to be pushed.The game promotion content for wherein configuring can be wrapped Dispensing data type, content title and window acquiescence display mode are included, pushing condition includes pushing the time period Condition and player attributes condition.

As shown in Figure 10, in one embodiment, there is provided a kind of game promotion content processing apparatus 1000, Functional module with the game promotion content processing method for realizing above-mentioned each embodiment.Game promotion content Processing unit 1000 includes acquisition module 1010, uploading module 1020, receiver module 1030 and display module 1050。

Acquisition module 1010, for obtaining game data from game client by game promotion client.

Uploading module 1020, for uploading game data to Extension Software Platform.

Specifically, uploading module 1020 is used for by network connection to Extension Software Platform, so as to by game data Reach Extension Software Platform so that whether Extension Software Platform is according to the game data of the upload come decision-making to uploading the game The user terminal of data pushes game promotion content.

In one embodiment, acquisition module 1010 is used for by game promotion client periodically from game client End obtains game data, and uploading module 1020 is used to be uploaded to Extension Software Platform the game data for periodically obtaining.Its In refer to periodically to periodically carry out certain action, can be periodically every prefixed time interval, such as every 10 minutes；Can also be periodically every Preset Time point, such as every integral point.So regularly obtain and on Pass game data to Extension Software Platform so that Extension Software Platform could be aware that game player is played on user terminal Dynamic, such that it is able to select suitable opportunity to the user terminal push game promotion content.

Receiver module 1030, for receiving the game that Extension Software Platform is pushed when game data meets pushing condition Promotional content.

Specifically, game promotion content can be corresponded on Extension Software Platform and pre-sets corresponding pushing condition, promoted Platform is entered using default pushing condition after the game data for receiving user terminal uploads to game data Row matching, the user terminal is given if the match is successful by game promotion content push corresponding with the pushing condition, Receiver module 1030 is then used to receive the game promotion content for pushing.Pushing condition can be that game player is belonged to The restrictive condition, or the restrictive condition to the time of property.

Display module 1050, for showing game promotion content in the games window of game client.

Specifically, for the resource in game promotion content in itself, such as picture or text, display module 1050 can be used to be directly displayed in games window；For the resource address in game promotion content, such as regard Frequency broadcast address, picture access address, audio broadcast address or webpage link address, then display module 1050 Resource and the displaying in games window can be downloaded from dispensing side's server or Extension Software Platform according to resource address.

Above-mentioned game promotion content processing apparatus 1000, while running game promotes client and game client, By the way that game promotion client is from game client acquisition game data and uploads to Extension Software Platform so that promote Platform pushes game promotion content according to the game data and pushing condition.So Extension Software Platform is utilized and come from The game data combination pushing condition of game client pushes game promotion content, towards audient in itself all It is game player, with strong points, game promotion is more accurate, and success rate is high.And game promotion client Can be with the game client operation being arbitrarily designated, with very strong adaptability.

As shown in figure 11, in one embodiment, game promotion content processing apparatus 1000 also include starting Module 1060, for triggering predefined process the startup with game client, and starts in predefined process The game promotion client of middle registration.

In one embodiment, game data includes players log information；Game data is by game promotion Client is periodically obtained from game client and is uploaded to Extension Software Platform；Receiver module 1030 is specifically for connecing The game promotion content that Extension Software Platform is pushed is received, the game promotion content of push is Extension Software Platform according to game What players log information was pushed when judging that game player is online.

Specifically, acquisition module 1010 is used to periodically be obtained from game client by game promotion client and swum Play data, uploading module 1020 is used to be uploaded to Extension Software Platform the game data for periodically obtaining.Wherein periodically may be used Being every prefixed time interval or every Preset Time point.Players log information refers to that game player passes through Game client signs in the information for verifying identity of game server generation.

In one embodiment, Extension Software Platform can be used to calling the checking interface that game server is provided to verify The legitimacy of players log information, game services are sent to especially by the checking interface by players log information Device, after game server is used to be decrypted players log information using the manner of decryption of externally secrecy, knot The information of the game player of storage is verified on conjunction game server, provides legitimate verification result, and then By verifying that interface feeds back to Extension Software Platform.

In one embodiment, game data include player identification, pushing condition include player attributes condition and/ Or push time period condition；Receiver module 1030 is obtained specifically for receiving Extension Software Platform according to player identification To player attributes information meet player attributes condition and/or push when current time meets push time period condition Game promotion content.

Whether Extension Software Platform meets player attributes condition for the player attributes information for judging to obtain, specifically such as Judge obtain game role where game great Qu whether the game great Qu specified by player attributes condition collection In conjunction, judge that whether the game role grade for obtaining in the rate range specified by player attributes condition, is sentenced Whether the disconnected game role for obtaining is professional in the game role vocational area specified by player attributes condition, with And judge player's recharge amount or number of times of acquisition whether in the amount of money specified by player attributes condition or number of times model Enclose interior etc..

Extension Software Platform is used to judge whether current time meets push time period condition, can obtain current time and sentence Break whether within the push time period pushed specified by time period condition.Extension Software Platform obtains current time, tool System time when body can obtain the game data for receiving upload is used as current time, or can need sentence Whether disconnected current time obtains real-time system time as current time when meeting push time period condition, right The required precision of current time is not high.

As shown in figure 12, in one embodiment, game promotion content processing apparatus 1000 also include position Detection module 1040, for the position of the games window by game promotion client real-time detection game client Put.

The position that display module 1050 is additionally operable to the games window according to real-time detection shows trip in games window Play promotional content.

Specifically, for the resource in game promotion content in itself, such as picture or text, display module 1050 can be directly displayed in games window；For the resource address in game promotion content, such as video Broadcast address, picture access address, audio broadcast address or webpage link address, then display module 1050 Resource and the displaying in games window can be downloaded from dispensing side's server or Extension Software Platform according to resource address. The position of the games window according to real-time detection, it can be ensured that show game promotion content in games window, Game promotion content can so be merged with the game picture that game player is operating, game player The size of adjustment games window or position anyway, all without having influence in games window in game promotion The display of appearance, it is ensured that game player can effectively receive the information that game promotion content is passed on.

In one embodiment, display module 1050 is additionally operable to the position of the games window according to real-time detection, Predetermined position in games window draws game promotion content displaying window, and in game promotion content exhibition Show displaying game promotion content in window.Specifically, display module 1050 is used for the game according to real-time detection Predetermined position top set of the position of window in games window draws game promotion content displaying window, wherein Top set refers to the top positioned at All Layers, and predeterminated position can be the bulletin show area in games window. The game promotion content displaying window so drawn is static relative to games window, it is ensured that in game Game promotion content is stably shown in window.

In one embodiment, game promotion content includes that window gives tacit consent to display mode；Reference picture 13, display Module 1050 includes：Prompt window drafting module 1051, operation detection module 1052, content display module 1053rd, window display module 1054 and maximized window display module 1055 are minimized.

Prompt window drafting module 1051, is root when closing window mode for giving tacit consent to display mode when window According to the position of the games window of real-time detection, the first predetermined position draws prompt window in games window.

Specifically, window acquiescence display mode refers to that game promotion client is receiving the game promotion of push The display mode initial for showing the window of game promotion content drawn in games window after content.When Window acquiescence display mode represents that the game promotion content for pushing acquiescence does not show in detail to close during window mode Thin content.Prompt window drafting module 1051 is used for the trip arrived according to real-time detection by game promotion client The position of play window, navigates to the first predeterminated position in games window, so as in first predetermined position Top set draws prompt window.Prompt window is mainly used to point out game player to be pushed away in the presence of a new game for pushing Wide content, prompt window can show the content title in game promotion content, can also show preset icon or The icon specified in person's game promotion content.Number of words is to limit when content title is configured on Extension Software Platform, Such as no more than 8 length of Chinese character.

Operation detection module 1052, for detecting to the predetermined registration operation of prompt window with games window second Predetermined position draws game promotion content displaying window.

Specifically, operation detection module 1052 is used to be detected to the pre- of prompt window by game promotion client If operation, such as clicking operation, double click operation, the operation for pressing and remaining above preset duration, point touch behaviour Work or slide etc..Operation detection module 1052 is used for after predetermined registration operation is detected, according to inspection in real time The position of the games window for measuring, game promotion content is drawn in the second predetermined position top set of games window Impression window.Game promotion content displaying window can be plotted in the show area of game related messages in games window.

Content display module 1053, for showing game promotion content in game promotion content displaying window.

Minimize window display module 1054, for when window acquiescence display mode for minimize window mode when, The position of the games window according to real-time detection, the second predetermined position is drawn first and is preset in games window The game promotion content displaying window of size is showing game promotion content.

Specifically, when window acquiescence display mode is to minimize window mode, the game promotion for pushing is represented Content acquiescence shows in the game promotion content displaying window for minimizing.Minimize window display module 1054 The position of the games window for being arrived according to real-time detection by game promotion client, navigates to games window In the second predeterminated position, so as to the second predetermined position top set draw the first pre-set dimension game push away Wide content displaying window, and show game promotion content in the game promotion content displaying window.

Maximized window display module 1055, for when window acquiescence display mode be maximized window mode when, The position of the games window according to real-time detection, the 3rd predetermined position is drawn second and is preset in games window The game promotion content displaying window of size is showing game promotion content；Second pre-set dimension is pre- more than first If size.

In one embodiment, game promotion content processing apparatus 1000 also include size adjusting notification module 1058, the instruction of the size for detecting adjustment game promotion content displaying window by game promotion client And notify the corresponding dispensing side's server of game promotion content；Maximized window display module 1055 is used to receive Dispensing side's server according to after adjustment size generate game promotion content and be displayed in adjustment size after trip In play promotional content impression window.So game player can according to their needs adjust game promotion content exhibition Show the size of window, the interference to game player is avoided in small size, then can be emerging for sense in large scale The game player of interest provides more contents, is adapted to plurality of application scenes.Wherein in adjustment game promotion The size for holding impression window switch between window and maximized window closing window, can be minimized.

In one embodiment, game promotion content includes webpage link address；Reference picture 14, display module 1050 include：Embedded browser window display module 1056, web page contents display module 1057, size adjusting Notification module 1058 and web page contents update module 1059.

Embedded browser window display module 1056, for the position of the games window according to real-time detection, The embedded browser window of second predetermined position displaying in games window.

Specifically, embedded browser window is game promotion client or game client is embedded browses Device, is a kind of game promotion content displaying window.Embedded browser window display module 1056 is used for by trip The window acquiescence display mode that client is obtained in game promotion content is promoted in play, is given tacit consent to when default window and is shown When mode is for closing window mode, the position of the games window according to real-time detection, first in games window Predetermined position draws prompt window；Detect to the predetermined registration operation of prompt window with second pre- in games window If showing embedded browser window at position.When default window acquiescence display mode is to minimize window mode, The position of the direct games window according to real-time detection, the displaying of the second predetermined position is embedded in games window Browser window.

Web page contents display module 1057, it is embedded for being displayed according to webpage link address acquisition web page contents In browser window.

Specifically, web page contents display module 1057 is used for by game promotion client, according to web page interlinkage Address obtains web page contents from dispensing side's server, and web page contents are included in embedded browser window.

Size adjusting notification module 1058, for detecting the instruction of the size of the embedded browser window of adjustment and leading to Know the corresponding dispensing side's server of game promotion content.

Specifically, the instruction for adjusting the size of embedded browser window can be the embedded browser window side of dragging The instruction of edge, or the click commands to window maximized control.Size adjusting notification module 1058 After for the instruction of the size that the embedded browser window of adjustment is detected by game promotion client, according to tune Size after whole is adjusted to the information generation notification message of maximized window and is sent to game promotion content pair The dispensing side's server answered.Notification message can be forwarded to dispensing side's server by Extension Software Platform.Wherein adjust The size of embedded browser window switch between window and maximized window closing window, can be minimized.

Web page contents update module 1059, for receiving what dispensing side's server was generated according to the size after adjustment Web page contents are simultaneously displayed in embedded browser window.

Specifically, after dispensing side's server receives notification message, embedded browser is determined according to notification message Window be adjusted after size, so as to according to the size, net shown in the size that generation is suitable to after the adjustment Page content is sent to game promotion client.Web page contents update module 1059 is used to pass through game promotion client Holding the web page contents that will be generated according to the size after adjustment includes the embedded browser window after size is adjusted In.

One of ordinary skill in the art will appreciate that all or part of flow in realizing above-described embodiment method, Computer program be can be by instruct the hardware of correlation to complete, described program can be stored in a calculating In machine read/write memory medium, the program is upon execution, it may include such as the flow of the embodiment of above-mentioned each method. Wherein, described storage medium can for magnetic disc, CD, read-only memory (Read-Only Memory, The non-volatile memory medium such as ROM), or random access memory (Random Access Memory, RAM) Deng.

Each technical characteristic of embodiment described above can be combined arbitrarily, not right to make description succinct The all possible combination of each technical characteristic in above-described embodiment is all described, as long as however, these skills The combination of art feature does not exist contradiction, is all considered to be the scope of this specification record.

Embodiment described above only expresses several embodiments of the invention, and its description is more specific and detailed, But can not therefore be construed as limiting the scope of the patent.It should be pointed out that for this area For those of ordinary skill, without departing from the inventive concept of the premise, some deformations can also be made and changed Enter, these belong to protection scope of the present invention.Therefore, the protection domain of patent of the present invention should be with appended power Profit requires to be defined.

Claims

1. a kind of game promotion content processing method, methods described includes：

Game data is obtained from game client by game promotion client；

The game data is uploaded to Extension Software Platform；

Show the game promotion content in the games window of the game client.

2. method according to claim 1, it is characterised in that it is described by game promotion client from Before game client obtains game data, also include：

Predefined process is triggered with the startup of game client, and starts the registration in the predefined process Game promotion client.

3. method according to claim 1, it is characterised in that the game data includes players log Information；The game data is periodically obtained simultaneously from the game client by the game promotion client It is uploaded to the Extension Software Platform；The reception Extension Software Platform meets pushing condition in the game data When the game promotion content that pushes, including：

The game promotion content that the Extension Software Platform is pushed is received, the game promotion content of the push is described What Extension Software Platform was pushed when judging that game player is online according to game player's log-on message.

4. method according to claim 1, it is characterised in that the game data includes player identification, The pushing condition includes player attributes condition and/or pushes time period condition；It is described to receive the Extension Software Platform The game promotion content pushed when the game data meets pushing condition, including：

Receive the Extension Software Platform and meet the object for appreciation in the player attributes information got according to the player identification Attribute condition and/or current time meet the game promotion content pushed during the push time period condition.

5. method according to claim 1, it is characterised in that the trip in the game client Show the game promotion content in play window, including：

By the position of the games window of game client described in the game promotion client real-time detection；

The position of the games window according to real-time detection shows in the game promotion in the games window Hold.

6. method according to claim 5, it is characterised in that game promotion content includes window acquiescence Display mode；The position of the games window according to real-time detection shows the trip in the games window Play promotional content, including：

When window acquiescence display mode is to close window mode, games window according to real-time detection Position, the first predetermined position draws prompt window in the games window；

Detect and the predetermined registration operation of the prompt window is drawn with the second predetermined position in the games window Game promotion content displaying window；

Show the game promotion content in the game promotion content displaying window.

7. method according to claim 6, it is characterised in that the game window according to real-time detection The position of mouth shows the game promotion content in the games window, also includes：

When window acquiescence display mode is to minimize window mode, according to the games window of real-time detection Position, in the games window the second predetermined position draw the first pre-set dimension game promotion content Impression window is showing the game promotion content；

When window acquiescence display mode is maximized window mode, according to the games window of real-time detection Position, in the games window the 3rd predetermined position draw the second pre-set dimension game promotion content Impression window is showing the game promotion content；Second pre-set dimension is more than first pre-set dimension.

8. method according to claim 5, it is characterised in that the game promotion content includes webpage Chained address；The position of the games window according to real-time detection shows the trip in the games window Play promotional content, including：

The position of the games window according to real-time detection, the second predetermined position displaying in the games window Embedded browser window；

Web page contents are obtained according to the webpage link address to be displayed in the embedded browser window；

The instruction of the size of the detection adjustment embedded browser window simultaneously notifies the game promotion content correspondence Dispensing side's server；

Dispensing side's server is received according to the web page contents of the size generation after adjustment and is displayed in described In embedding browser window.

9. method according to claim 1, it is characterised in that the game promotion content is to deliver By configuring generation after the square account login Extension Software Platform.

10. a kind of game promotion content processing apparatus, it is characterised in that described device includes：

Uploading module, for uploading the game data to Extension Software Platform；

11. devices according to claim 10, it is characterised in that described device also includes：

Starting module, for triggering predefined process the startup with game client, and starts described pre- The game promotion client registered in definition process.

12. devices according to claim 10, it is characterised in that the game data is stepped on including player Record information；The game data is periodically obtained from the game client by the game promotion client And it is uploaded to the Extension Software Platform；The receiver module is specifically for receiving the trip that the Extension Software Platform is pushed Play promotional content, the game promotion content of the push is that the Extension Software Platform is stepped on according to the game player What record information was pushed when judging that game player is online.

13. devices according to claim 10, it is characterised in that the game data is marked including player Know, the pushing condition includes player attributes condition and/or pushes time period condition；The receiver module is specific Meet the object for appreciation in the player attributes information got according to the player identification for receiving the Extension Software Platform Attribute condition and/or current time meet the game promotion content pushed during the push time period condition.

14. devices according to claim 10, it is characterised in that described device also includes：

Position detecting module, for by game client described in the game promotion client real-time detection The position of games window；

The display module specifically for the games window according to real-time detection position in the games window Show the game promotion content.

15. devices according to claim 14, it is characterised in that game promotion content is silent including window Recognize display mode；The display module includes：

Prompt window drafting module, is root when closing window mode for giving tacit consent to display mode when the window According to the position of the games window of real-time detection, the first predetermined position draws reminding window in the games window Mouthful；

Operation detection module, for detecting to the predetermined registration operation of the prompt window with the games window Second predetermined position draws game promotion content displaying window；

Content display module, for showing in the game promotion in the game promotion content displaying window Hold.

16. devices according to claim 15, it is characterised in that the display module also includes：

Minimize window display module, for when the window acquiescence display mode for minimize window mode when, The position of the games window according to real-time detection, the second predetermined position draws first in the games window The game promotion content displaying window of pre-set dimension is showing the game promotion content；

Maximized window display module, for when the window acquiescence display mode be maximized window mode when, The position of the games window according to real-time detection, the 3rd predetermined position draws second in the games window The game promotion content displaying window of pre-set dimension is showing the game promotion content；Described second default chi It is very little more than first pre-set dimension.

17. devices according to claim 14, it is characterised in that the game promotion content includes net Page chained address；The display module includes：

Embedded browser window display module, for the position of the games window according to real-time detection, described The embedded browser window of second predetermined position displaying in games window；

Web page contents display module, described in being displayed according to webpage link address acquisition web page contents In embedded browser window；

Size adjusting notification module, for detecting the instruction of the size of the adjustment embedded browser window and leading to Know the corresponding dispensing side's server of the game promotion content；

Web page contents update module, for receiving what dispensing side's server was generated according to the size after adjustment Web page contents are simultaneously displayed in the embedded browser window.

18. devices according to claim 10, it is characterised in that the game promotion content is to throw By configuring generation after the side's of putting account login Extension Software Platform.