CN106846037A - A kind of order management system for web advertisement alliance - Google Patents
A kind of order management system for web advertisement alliance Download PDFInfo
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- CN106846037A CN106846037A CN201611168207.5A CN201611168207A CN106846037A CN 106846037 A CN106846037 A CN 106846037A CN 201611168207 A CN201611168207 A CN 201611168207A CN 106846037 A CN106846037 A CN 106846037A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The present invention relates to a kind of order management system for web advertisement alliance, described system includes：User registration module, carries out the registration of advertiser website user, and the information of the league members that there will be adds correspondence user account information；User account information management module, stores and updates registered user's accounts information of advertisement main web site；Order generation module, generates the advertisement main web site order of registered users；Hand marker module, inquires about the corresponding user account information of newly-generated order and whether the order carries cookie, and according to circumstances marks the source of order.Compared with prior art, the present invention adds order by by user sources, and different league members are carried out respectively to be divided into clearing, and what be will also recognize that knows the promotion effect of each league members, is conducive to advertiser to select league members.
Description
Technical field
The present invention relates to a kind of web advertisement Federation management system, more particularly, to a kind of ordering for web advertisement alliance
Menu manager system.
Background technology
Web advertisement alliance, also known as Alliance marketing, refers to that the medium and small network media resource of set is (such as medium and small also known as league members
Website, personal website, WAP websites etc.) composition alliance, help advertiser to realize advertisement putting by alliance's platform, and carry out wide
Accuse and deliver data monitoring statistics, advertiser then pays the network of advertising expenditure to league members according to the actual effect of the web advertisement
Advertisement tissue delivers form.
Web advertisement alliance includes three elements：Advertiser, league members and alliance's platform, be related in have advertisement with connection
The content such as the matching of alliance affiliate web site, alliance's ad data monitoring and statistics, alliance advertisement paying mode, alliance's profit distribution model.Connection
Alliance's platform, by being coupled the medium and small website that upstream advertiser and downstream coalize, is advertisement by the advertisement matching way of itself
It is main that efficient network marketing popularization is provided, while for numerous medium and small websites provide advertising income；League members registration coalizes
Platform simultaneously passes through examination ＆ verification, and at least delivered alliance's advertisement and obtained income；Advertiser delivers advertisement by alliance's platform,
And according to the web advertisement actual effect (such as sales volume, guiding number, hits and displaying number of times) to ad network's platform branch
Paid off advertising use, or advertiser pays corresponding advertising expense according to the number of ads delivered to ad network's platform, and the method is deposited
Shortcoming be which league members advertiser does not know about user's (generating the user of valid order) from, it is impossible to according to having
Effect user sources are divided into league members pay invoice, also do not know the advertisement delivery effect of each league members website, do not allow
Advertiser and different league members arrange different to be divided into mode.
The content of the invention
The purpose of the present invention is exactly to provide one kind and be conducive to advertiser for the defect for overcoming above-mentioned prior art to exist
With the order management system for web advertisement alliance of the cooperation between alliance platform.
The purpose of the present invention can be achieved through the following technical solutions：
A kind of order management system for web advertisement alliance, described web advertisement alliance includes alliance's platform, connection
Alliance member and advertiser, described system include：
Whether user registration module, carries out the registration of advertiser website user, and judge user from league members
Advertisement link, if so, the information of the league members then is added into user account information；
User account information management module, stores and updates registered user's accounts information of advertisement main web site；
Order generation module, generates the advertisement main web site order of registered users, if the user is by the wide of league members
Announcement is linked into advertisement main web site and places an order, then the order for generating carries cookie, and cookie includes league members information；
Hand marker module, inquires about the corresponding user account information of newly-generated order and whether the order carries
Cookie, if user account information carries cookie comprising league members information or the order, by the origin marking of the order
It is corresponding league members, when the league members information in the league members information in user account information with cookie is inconsistent
When, the league members information in cookie is defined；The source of order is not marked otherwise.
Described order generation module includes encryption submodule, the cookie that described encryption submodule generation is encrypted, institute
The hand marker module stated includes decryption submodule, and described decryption submodule is decrypted to the cookie of order.
Described encryption submodule generates cookie by double-encryption, and the key of league members, second are encrypted for the first time
The combination of secondary league members key by after encryption, advertising message and league members code name is simultaneously encrypted again, and decryption submodule is decrypted
After can obtain advertising message, i.e. advertisement link, ad code relevant information.
Described user account information management module includes that user account information updates submodule, if deriving from league members
Advertisement link new registration user in the time limit of setting within placed an order not over advertisement main web site, then user's account
Information updating submodule in family deletes corresponding league members information from user account information.
The described setting time time limit is for 30 days from registering.
Compared with prior art, the present invention has advantages below：
(1) source judgement is just carried out in user's registration, if advertisement main web site new registration account is clicked on from the user
Advertisement link in league members website, then add user account information by the information of the league members, will be ordered after order generation
Single origin marking is the league members, and so different league members can be carried out respectively to be divided into clearing, and what be will also recognize that knows
The promotion effect of each league members, is conducive to advertiser to select league members.
(2) order generation module is encrypted to cookie, it is ensured that the security of sequence information transmission.
(3) encryption submodule generates cookie by double-encryption, and the key of league members is encrypted for the first time, and second will
League members key, advertising message and league members code name after encryption are combined and encrypted again, and Information Security is improved；Decryption
After can obtain advertising message, be easy to advertiser to carry out statistical analysis to advertisement promotion effect.
(4) when the league members information in the league members information in user account information and cookie is inconsistent, with
League members information in cookie is defined, i.e., when the advertisement that league members B websites are clicked from league members party A-subscriber
Afterwards, placed an order into advertisement main web site, then it is assumed that the order derives from league members B, meets the real psychological condition of user, order
Source is more accurate.
(5) if from league members advertisement link new registration user in the time limit of setting within without logical
Cross advertisement main web site to place an order, then corresponding league members information is deleted from user account information, it is contemplated that demonstration effect
It is ageing.
Brief description of the drawings
Fig. 1 be the present embodiment in user place an order to order judge, mark flow chart；
Specific embodiment
The present invention is described in detail with specific embodiment below in conjunction with the accompanying drawings.The present embodiment is with technical solution of the present invention
Premised on implemented, give detailed implementation method and specific operating process, but protection scope of the present invention is not limited to
Following embodiments.
Embodiment
A kind of order management system for web advertisement alliance, web advertisement alliance includes alliance's platform, league members
And advertiser, advertiser adds advertising message in alliance's platform, and league members enable advertising message in alliance's platform, advertisement link
Some positions on oneself website are placed on, league members can be freely to determine advertising display mode, such as<script></
script>Such loading exhibition method, when there is user to click on advertisement, proceeds to advertisement main web site, and substitutes into relevant information, so
After be tracked, each pair partner (including league members and advertiser) has and specific cipher mode and is divided into.User places an order
Afterwards, order can be imported into alliance's platform, and the both sides of cooperation can see the order of generation, and clearing can also be by platform backstage
Statistics is checked.
Order management system includes：
Whether user registration module, carries out the registration of advertiser website user, and judge user from league members
Advertisement link, if so, the information of the league members then is added into user account information；
User account information management module, stores and updates registered user's accounts information of advertisement main web site, including user
Related id, phone number, name etc.；
Order generation module, generates the advertisement main web site order of registered users, if the user is by the wide of league members
Announcement is linked into advertisement main web site and places an order, then the order for generating carries cookie, and cookie includes league members information；
Hand marker module, inquires about the corresponding user account information of newly-generated order and whether the order carries
Cookie, if user account information carries cookie comprising league members information or the order, by the origin marking of the order
It is corresponding league members, when the league members information in the league members information in user account information with cookie is inconsistent
When, the league members information in cookie is defined；The source of order is not marked otherwise.
Order generation module includes encryption submodule, and encryption submodule generates cookie, adds for the first time by double-encryption
The key of close league members, second combines and again the league members key after encryption, advertising message and league members code name
Secondary encryption, advertising message, i.e. advertisement link, ad code relevant information hand marker module can be obtained after decryption submodule decryption
Including decryption submodule, decryption submodule is decrypted to the cookie of order, obtains league members information, advertising message, from
Which and advertiser can be apparent from the user sources of the order by alliance backstage, and introduced by advertisement.
User account information management module includes that user account information updates submodule, if from the advertisement of league members
The new registration user of link places an order in 30 days or other setting time limit from registration not over advertisement main web site, then
User account information updates submodule and corresponding league members information is deleted from user account information.Such case is betided
Certain user is attracted by advertisement, have registered account, but without essence sexual behaviour, then it is believed that the demonstration effect is not deposited actually
, it may be possible to malicious operation is, it is necessary to league members information is deleted from account.
Placed an order to order judgement, the flow for marking as shown in figure 1, substantially flow is as follows from user：
S1, user places an order, and order generation module generates order and encryption cookie；
Sequence information is submitted to hand marker module by S2, order generation module, and the hand marker module polls orders is
It is no, if so, being then decrypted, to obtain league members information with cookie, originated as order, and record correspondence advertisement letter
Breath, if it is not, then entering step S3；
S3, inquiry order correspondence user account information, if user account information includes league members information, as
Order is originated, and does not mark otherwise order to originate.
Claims (5)
1. a kind of order management system for web advertisement alliance, described web advertisement alliance includes alliance's platform, alliance
Member and advertiser, it is characterised in that described system includes：
User registration module, carries out the registration of advertiser website user, and judges whether user derives from the advertisement of league members
Link, if so, the information of the league members then is added into user account information；
User account information management module, stores and updates registered user's accounts information of advertisement main web site；
Order generation module, generates the advertisement main web site order of registered users, if the advertisement chain that the user passes through league members
Tap into advertisement main web site and place an order, then the order for generating carries cookie, cookie includes league members information；
Hand marker module, inquires about the corresponding user account information of newly-generated order and whether the order carries cookie, if
User account information carries cookie comprising league members information or the order, then be corresponding connection by the origin marking of the order
Alliance member, when the league members information in the league members information in user account information and cookie is inconsistent, with
League members information in cookie is defined；The source of order is not marked otherwise.
2. a kind of order management system for web advertisement alliance according to claim 1, it is characterised in that described
Order generation module includes encryption submodule, the cookie that described encryption submodule generation is encrypted, described hand marker mould
Block includes decryption submodule, and described decryption submodule is decrypted to the cookie of order.
3. a kind of order management system for web advertisement alliance according to claim 2, it is characterised in that described
Encryption submodule generates cookie by double-encryption, the key of league members is encrypted for the first time, for the second time by the connection after encryption
The combination of alliance member key, advertising message and league members code name is simultaneously encrypted again.
4. a kind of order management system for web advertisement alliance according to claim 1, it is characterised in that described
User account information management module include user account information update submodule, if from league members advertisement link it is new
Registered user setting time limit within placed an order not over advertisement main web site, then user account information update submodule
Block deletes corresponding league members information from user account information.
5. a kind of order management system for web advertisement alliance according to claim 4, it is characterised in that described
The setting time time limit is for 30 days from registering.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611168207.5A CN106846037A (en) | 2016-12-16 | 2016-12-16 | A kind of order management system for web advertisement alliance |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611168207.5A CN106846037A (en) | 2016-12-16 | 2016-12-16 | A kind of order management system for web advertisement alliance |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106846037A true CN106846037A (en) | 2017-06-13 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201611168207.5A Pending CN106846037A (en) | 2016-12-16 | 2016-12-16 | A kind of order management system for web advertisement alliance |
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Citations (5)
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| CN102043840A (en) * | 2010-12-13 | 2011-05-04 | 北京安天电子设备有限公司 | Method and system for detecting and tracking cookie cache files |
| CN102289756A (en) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术（北京）有限公司 | Method and system for judging click validation |
| US20140259045A1 (en) * | 2013-03-06 | 2014-09-11 | Yahoo! Inc. | Video advertisement wall |
| CN106056408A (en) * | 2016-06-01 | 2016-10-26 | 网易无尾熊（杭州）科技有限公司 | Method and device for tracking promoter |
-
2016
- 2016-12-16 CN CN201611168207.5A patent/CN106846037A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101221642A (en) * | 2008-01-24 | 2008-07-16 | 北京新智视界网络技术有限公司 | Method for building network marketing win-win value system |
| CN102289756A (en) * | 2010-06-18 | 2011-12-21 | 百度在线网络技术（北京）有限公司 | Method and system for judging click validation |
| CN102043840A (en) * | 2010-12-13 | 2011-05-04 | 北京安天电子设备有限公司 | Method and system for detecting and tracking cookie cache files |
| US20140259045A1 (en) * | 2013-03-06 | 2014-09-11 | Yahoo! Inc. | Video advertisement wall |
| CN106056408A (en) * | 2016-06-01 | 2016-10-26 | 网易无尾熊（杭州）科技有限公司 | Method and device for tracking promoter |
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| PB01 | Publication | ||
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| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170613 |
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| RJ01 | Rejection of invention patent application after publication |