CN106779882A - A kind of advertisement acquisition method, device and user terminal - Google Patents

A kind of advertisement acquisition method, device and user terminal Download PDF

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Publication number
CN106779882A
CN106779882A CN201710074391.5A CN201710074391A CN106779882A CN 106779882 A CN106779882 A CN 106779882A CN 201710074391 A CN201710074391 A CN 201710074391A CN 106779882 A CN106779882 A CN 106779882A
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Prior art keywords
user terminal
current location
user
advertisement
current
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Granted
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CN201710074391.5A
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CN106779882B (en
Inventor
胡志峰
段炜
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Hangzhou Qingqi Science and Technology Co Ltd
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Beijing Baikeluoke Technology Co Ltd
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Priority to CN201710074391.5A priority Critical patent/CN106779882B/en
Publication of CN106779882A publication Critical patent/CN106779882A/en
Priority to PCT/CN2017/117812 priority patent/WO2018113752A1/en
Priority to CN201780078807.9A priority patent/CN110114633A/en
Priority to JP2019534675A priority patent/JP2020506460A/en
Priority to EP17884511.1A priority patent/EP3538844A4/en
Priority to US16/443,851 priority patent/US20190306679A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0265Vehicular advertisement
    • G06Q30/0266Vehicular advertisement based on the position of the vehicle
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07CTIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
    • G07C9/00Individual registration on entry or exit
    • G07C9/00174Electronically operated locks; Circuits therefor; Nonmechanical keys therefor, e.g. passive or active electrical keys or other data carriers without mechanical keys
    • G07C9/00896Electronically operated locks; Circuits therefor; Nonmechanical keys therefor, e.g. passive or active electrical keys or other data carriers without mechanical keys specially adapted for particular uses

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The invention provides a kind of advertisement acquisition method, device and user terminal, wherein, the method includes:The Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send is received, the Bluetooth signal carries the ID of the beacon base stations, and the ID is associated with least one businessman;Current location where determining user terminal, the current location and the ID are sent to cloud server;The Current ad that the cloud server is returned is received, the Current ad is that the ID is associated and advertisement of the distance less than the businessman of predeterminable range away from the current location.The embodiment of the present invention is by user when near lock, the advertisement that the businessman of the vicinity that acquisition is associated with intelligent bicycle lock sends, realize using the beacon base stations in intelligent bicycle lock to obtain advertisement, user need not enter the advertising message that retail shop can just receive businessman's push.

Description

A kind of advertisement acquisition method, device and user terminal
Technical field
The present invention relates to communication technical field, in particular to a kind of advertisement acquisition method, device and user terminal.
Background technology
Intelligent bicycle lock in shared bicycle is that one kind of lock classification segments market, and it increased on original lock Positioning and communication component so that intelligent bicycle lock is not only simple with the function of unlocking and shut, and can be to determine intelligence Geographical position where the carrier of lock, so as to expand the existing capability of intelligent bicycle lock significantly.
In the today's society of information explosion, a kind of new advertisement pushing mode means more business opportunities, more business The propagation chance of industry information, is all significant to businessman or for consumer, with shared bicycle user's Increase, if intelligent bicycle lock and businessman can be joined together, when user uses bicycle, advertising message is sent to user, for For the producer of intelligent bicycle lock, huge added value can be increased, its advertisement can be then increased for businessman involves scope, for Family then increases the source of advertisement acquisition.
Existing intelligent bicycle lock is only to share the function that bicycle provides car locking or positioning, not closed with businessman Make so that obtain merchant advertisement when using shared bicycle.
The content of the invention
In view of this, it is an object of the invention to provide a kind of advertisement acquisition method, device and user terminal, increased wide Accuse the approach for obtaining.
In a first aspect, a kind of advertisement acquisition method is the embodiment of the invention provides, including:Receive intelligent bicycle lock built-in The Bluetooth signal that beacon base stations send, the Bluetooth signal carries the ID, the ID and at least one of the beacon base stations Businessman associates;Current location where determining user terminal, the current location and the ID are sent to cloud server;Connect Receive the Current ad that the cloud server is returned, the Current ad be the ID associations and away from the current location away from From the advertisement of the businessman less than predeterminable range.
With reference in a first aspect, the embodiment of the invention provides the first possible implementation method of first aspect, the indigo plant Tooth signal also carries the production sequence number of the intelligent bicycle lock, the mode bag of the current location where the determination user terminal Include:The production sequence number is sent to background server, the background server is received returning with the production sequence number The coordinate data of the corresponding intelligent bicycle lock;The coordinate data is labeled as the current location of the user terminal.
With reference in a first aspect, the embodiment of the invention provides second possible implementation method of first aspect, it is described really The mode of the current location where the fixed user terminal also includes determining by locating module the present bit of the user terminal Put.
It is described to connect with reference in a first aspect, the embodiment of the invention provides the third possible implementation method of first aspect After receiving the Current ad that the cloud server is returned, when also including the query statement for receiving user, according to the user Query statement determine the adline of user concern, and the adline that the user pays close attention to is sent to the high in the clouds Server.
It is described wide with reference in a first aspect, the embodiment of the invention provides the 4th kind of possible implementation method of first aspect Announcement includes new product launch information, reward voucher or information of discount.
Second aspect, the embodiment of the invention provides a kind of advertisement acquisition device, including first communication module, for receiving The Bluetooth signal that the beacon base stations of intelligent bicycle lock send is built in, the Bluetooth signal carries the ID of the beacon base stations, The ID is associated with least one businessman;Determining module, the current location where for determining user terminal;Second communication mould Block, for the current location and the ID to be sent to cloud server;And receive working as the cloud server return Preceding advertisement, the Current ad is that the ID is associated and the businessman of the distance less than predeterminable range away from the current location Advertisement.
With reference to second aspect, the first possible implementation method of second aspect, the indigo plant are the embodiment of the invention provides Tooth signal also carries the production sequence number of the intelligent bicycle lock, the determining module determine user terminal where current location Mode includes:The production sequence number is sent to background server, the background server is received returning with the production The coordinate data of the corresponding intelligent bicycle lock of sequence number;By the coordinate data labeled as the described current of the user terminal Position.
With reference to second aspect, second possible implementation method of second aspect, the dress are the embodiment of the invention provides Put also include locating module, the determining module determine user terminal where the mode of current location also include by positioning mould Block determines the current location of the user terminal.
With reference to second aspect, the third possible implementation method of second aspect, described are the embodiment of the invention provides Two receiver modules also receive looking into for user after the Current ad that the cloud server is returned is received including determining module When asking instruction, the query statement according to the user determines the adline of user's concern, and the user is paid close attention to Adline is sent to the cloud server by second receiver module.
The third aspect, the embodiment of the invention provides a kind of user terminal, and the user terminal includes second aspect to the Any described advertisement acquisition device in the third possible implementation method of two aspects.
A kind of advertisement acquisition method provided in an embodiment of the present invention, device and user terminal, using in reception intelligent bicycle lock The Bluetooth signal that the beacon base stations put send, the Bluetooth signal carries the ID of the beacon base stations, the ID with least One businessman's association;Current location where determining user terminal, the current location and the ID are sent to cloud service Device;The Current ad that the cloud server is returned is received, the Current ad is that the ID is associated and away from the present bit Advertisement of the distance put less than the businessman of predeterminable range.Compared with prior art, the embodiment of the present invention is being leaned on by user During nearly lock, the advertisement of businessman's transmission of the vicinity that acquisition is associated with intelligent bicycle lock is realized using in intelligent bicycle lock Beacon base stations obtain advertisement, it is not necessary to which user can just receive into retail shop the advertising message of businessman's push.
To enable the above objects, features and advantages of the present invention to become apparent, preferred embodiment cited below particularly, and coordinate Appended accompanying drawing, is described in detail below.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, below will be attached to what is used needed for embodiment Figure is briefly described, it will be appreciated that the following drawings illustrate only certain embodiments of the present invention, thus be not construed as it is right The restriction of scope, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this A little accompanying drawings obtain other related accompanying drawings.
Fig. 1 shows the flow chart of the advertisement acquisition method that the embodiment of the present invention is provided;
Fig. 2 shows a kind of advertisement acquisition device structural representation that the embodiment of the present invention is provided;
Fig. 3 shows another a kind of advertisement acquisition device structural representation that the embodiment of the present invention is provided;
Fig. 4 shows a kind of structural representation of user terminal that the embodiment of the present invention is provided.
Fig. 2 Main Reference Numerals explanations:
200, advertisement acquisition device;201, the first receiver module;202, determining module;203, the second receiver module;
Fig. 3 Main Reference Numerals explanations:
204, locating module;
Fig. 4 Main Reference Numerals explanations:
300, user terminal.
Specific embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention Middle accompanying drawing, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only It is a part of embodiment of the invention, rather than whole embodiments.The present invention generally described and illustrated in accompanying drawing herein is real The component for applying example can be arranged and designed with a variety of configurations.Therefore, it is of the invention to what is provided in the accompanying drawings below The detailed description of embodiment is not intended to limit the scope of claimed invention, but is merely representative of selected reality of the invention Apply example.Based on embodiments of the invention, the institute that those skilled in the art are obtained on the premise of creative work is not made There is other embodiment, belong to the scope of protection of the invention.
In view of in the prior art, the bluetooth equipment in intelligent bicycle lock not having cooperate with businessman carries out advertisement, base In this, a kind of advertisement acquisition method, device and user terminal are the embodiment of the invention provides, retouched below by embodiment State.
Embodiment 1
The embodiment of the present invention proposes a kind of advertisement acquisition method, and the method is comprised the following steps that, as shown in Figure 1:
S10, receives the Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send, and Bluetooth signal carries beacon base stations ID, ID associates with least one businessman.
S11, the current location where determining user terminal sends to cloud server current location and ID.
S12, receives the Current ad that cloud server is returned, and Current ad is that ID is associated and the distance away from current location Less than the advertisement of the businessman of predeterminable range.
Intelligent bicycle lock embedded with bluetooth beacon base stations, and cooperating with businessman, the ID of beacon base stations and at least one businessman , after cloud server receives the ID of beacon base stations, can be sent to for the advertisement of the businessman associated with ID and meet specific by association The user terminal in region.
Wherein ID is the identity of beacon base stations, in specifically used, bluetooth beacon built-in in intelligent bicycle lock The ID of base station can be identical with part number, such as one intelligent bicycle lock of company's production, can be by built-in bluetooth beacon bases Former bit digitals of the id number stood are arranged to the same, only otherwise varied at latter several, such as the intelligent vehicle of company A productions Lock, the id number of its embedded with bluetooth beacon base stations is A10000xyz, and the intelligent bicycle lock is cooperated with businessman, then businessman and ID Number for A10000xyz it is relevant, after the ID of number A10000xyz is sent to cloud server by user terminal, then can Receive and associated with user terminal number A10000xyz and be less than predeterminable range with the distance of the current location where user terminal Businessman advertisement.
A kind of preferably implementation method, in the technical scheme that the embodiment of the present invention 1 is proposed, Bluetooth signal also carries intelligence The production sequence number of lock, the mode of the current location where determining user terminal includes:Production sequence number is sent to backstage Server, receives the coordinate data of the intelligent bicycle lock corresponding with production sequence number that background server is returned;By coordinate data mark It is designated as the current location of user terminal.
When positioning devices are carried in intelligent bicycle lock, such as global positioning system then can in itself be positioned to intelligent bicycle lock, and The production sequence number of the coordinate data of intelligent bicycle lock and intelligent bicycle lock is sent to background server, background server can be by intelligence The production sequence number of lock and the position of intelligent bicycle lock are preserved.Wherein intelligent bicycle lock is by the coordinate data of its own and production Sequence number is sent to background server includes two kinds of situations:
(1) during the built-in global mobile communication part of intelligent bicycle lock, its coordinate data and production sequence number can directly be sent out It is sent to background server.
(2) intelligent bicycle lock is sent by setting up the user terminal of data cube computation with intelligent bicycle lock to background server, specifically Method is that intelligent bicycle lock is by its own coordinate data and the production sequence of intelligent bicycle lock when the user terminal unlocked terminates to use car Number send to unlock user terminal, and by unlock user terminal to background server send intelligent bicycle lock production sequence Number and intelligent bicycle lock coordinate data.
Because when user terminal receives the Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send, user terminal with The distance of intelligent bicycle lock is far smaller than the distance of the businessman and user terminal associated with the ID of beacon base stations in intelligent bicycle lock, than When the businessman for such as being associated with the ID of beacon base stations in intelligent bicycle lock receives the ID of association, to apart from 500 meters of use of scope of businessman Family terminal sends advertisement, and the distance of user terminal and intelligent bicycle lock only at 1 meter or so, then user terminal can be by intelligent vehicle The coordinate data of lock is labeled as the current location of itself, and the current location is sent into cloud server.
A kind of preferably implementation method, proposes in this clearly demarcated embodiment 1, the current location where determining user terminal Mode also includes determining by locating module the current location of user terminal, when user terminal receives Bluetooth signal, can lead to Cross itself locating module collection where geographical position, and the ID of the beacon base stations that will be carried in Bluetooth signal with itself Status position is sent to cloud server.
Cloud server receive user terminal transmission beacon base stations ID and user terminal status position when, meeting To be associated with ID and be sent to user terminal less than the advertisement of the businessman of predeterminable range away from user terminal current location.
The wherein advertisement of businessman includes new product launch information, the reward voucher of businessman or the information of discount of businessman.
A kind of preferably implementation method, in the technical scheme that the embodiment of the present invention 1 is proposed, user terminal receives high in the clouds After the Current ad that server is returned, when also including the query statement for receiving user, the query statement according to user determines The adline of user's concern, and the adline that user pays close attention to is sent to cloud server.Consequently facilitating businessman obtains being somebody's turn to do The concern type of user, so as to send the advertisement of its concern for the user.
Such as, user terminal receives the advertising message of cloud server return, including reward voucher, discounting advertisement and new product Product launch information, the advertisement that user only puts out reward voucher is checked that then user terminal can be by coupon ad labeled as the use The concern type at family, and the concern type is sent to the concern type that cloud server obtains the user for businessman.
Wherein user terminal can be mobile phone, flat board or other smart machines.
It is described in detail with an embodiment below:
Intelligent bicycle lock embedded with bluetooth beacon base stations on the shared bicycle of certain company production, it is constantly in broadcast bluetooth The ID of beacon base stations is carried in signal, and Bluetooth signal, because being same company, its id number could be arranged to A10000xyz, wherein xyz represent different numerals, when a user A prepares using a wherein bicycle, prepare to open intelligence During energy lock, near the bicycle, carried in receiving the Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send by mobile phone Beacon base stations id number, while positioned to the position where itself by the global positioning system in mobile phone, then The ID that to receive and the position of itself are sent to cloud server, when the businessman for having cooperative relationship with the intelligent bicycle lock with this When the distance of user is less than 500 meters of setpoint distance, then mobile phone can receive that the above-mentioned businessman of cloud server return sends it is wide Accuse, when were it not for the businessman for meeting condition, mobile phone terminal will not receive advertisement.When mobile phone receives advertisement, use is pushed to Family A, and wait user A to check.
Embodiment 2
The embodiment of the present invention 2 proposes a kind of advertisement acquisition device 200, as shown in Fig. 2 including the first receiver module 201, The receiver module 203 of determining module 202 and second.
First receiver module 201, the Bluetooth signal that the beacon base stations of intelligent bicycle lock send, bluetooth are built in for receiving Signal carries the ID of beacon base stations, and the ID is associated with least one businessman;
Determining module 202, the current location where for determining user terminal;
Second receiver module 203, for above-mentioned current location and above-mentioned ID to be sent to cloud server, and receives cloud The Current ad that end server is returned, the Current ad is distance associated with above-mentioned ID and away from above-mentioned current location less than pre- If the advertisement of the businessman of distance.
Wherein Bluetooth signal also carries the production sequence number of intelligent bicycle lock, and determining module 202 is determined where user terminal The mode of current location includes:Production sequence number is sent to background server, receive that background server returns with production sequence The coordinate data of the corresponding intelligent bicycle lock of row number;Coordinate data is labeled as the current location of user terminal.
As shown in figure 3, advertisement acquisition device 200 also includes locating module 204, determining module 202 determines user terminal institute Current location mode also include by locating module 204 determine user terminal current location.
Wherein determining module 204 can be GPS module, GLONASS satellite navigation system module or north Bucket satellite navigation system module.
Second receiver module 203 also connects after the Current ad that cloud server is returned is received including determining module 202 When receiving the query statement of user, the query statement according to user determines the adline of user's concern, and user is paid close attention to Adline is sent to cloud server by the second receiver module 203.
Embodiment 3
The embodiment of the present invention 3 proposes a kind of user terminal 300, as shown in figure 4, including appointing proposed in embodiment 2 Meaning advertisement acquisition device 200.
Wherein user terminal 300 can be the smart machines such as mobile phone, flat board or palm PC.
Understood based on above-mentioned analysis, it is provided in an embodiment of the present invention wide compared with the advertisement acquisition method in correlation technique Accuse acquisition methods and carry beacon bases using the Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send, Bluetooth signal is received The ID for standing, wherein ID are associated with least one businessman;Current location where determining user terminal, current location and ID are sent To cloud server;Receive cloud server return Current ad, Current ad be ID association and away from current location away from From the advertisement of the businessman less than predeterminable range.The method is user when near lock, the vicinity that acquisition is associated with intelligent bicycle lock The advertisement that sends of businessman so that user obtains the advertisement of surrounding businessman when cycling near intelligent bicycle lock, without entering Shop can just obtain favor information etc..
The computer program product of the advertisement acquisition method that the embodiment of the present invention is provided, including store program code Computer-readable recording medium, the instruction that described program code includes can be used to perform the side described in previous methods embodiment Method, implements and can be found in embodiment of the method, will not be repeated here.
The advertisement acquisition device that the embodiment of the present invention is provided can be equipment on specific hardware or be installed on equipment On software or firmware etc..The technique effect of the device that the embodiment of the present invention is provided, its realization principle and generation and foregoing side Method embodiment is identical, is to briefly describe, and device embodiment part does not refer to part, refers in corresponding in preceding method embodiment Hold.It is apparent to those skilled in the art that, for convenience and simplicity of description, system, device described above With the specific work process of unit, the corresponding process in above method embodiment is may be referred to, will not be repeated here.
In embodiment provided by the present invention, it should be understood that disclosed apparatus and method, can be by other sides Formula is realized.Device embodiment described above is only schematical, for example, the division of the unit, only one kind are patrolled Collect function to divide, there can be other dividing mode when actually realizing, but for example, multiple units or component can combine or can To be integrated into another system, or some features can be ignored, or not perform.It is another, it is shown or discussed each other Coupling or direct-coupling or communication connection can be the INDIRECT COUPLING or communication link of device or unit by some communication interfaces Connect, can be electrical, mechanical or other forms.
The unit that is illustrated as separating component can be or may not be it is physically separate, it is aobvious as unit The part for showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be according to the actual needs selected to realize the mesh of this embodiment scheme 's.
In addition, during each functional unit in the embodiment that the present invention is provided can be integrated in a processing unit, also may be used Being that unit is individually physically present, it is also possible to which two or more units are integrated in a unit.
If the function is to realize in the form of SFU software functional unit and as independent production marketing or when using, can be with Storage is in a computer read/write memory medium.Based on such understanding, technical scheme is substantially in other words The part contributed to prior art or the part of the technical scheme can be embodied in the form of software product, the meter Calculation machine software product is stored in a storage medium, including some instructions are used to so that a computer equipment (can be individual People's computer, server, or network equipment etc.) perform all or part of step of each embodiment methods described of the invention. And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), arbitrary access are deposited Reservoir (RAM, Random Access Memory), magnetic disc or CD etc. are various can be with the medium of store program codes.
It should be noted that:Similar label and letter represents similar terms in following accompanying drawing, therefore, once a certain Xiang Yi It is defined in individual accompanying drawing, then it need not be further defined and explained in subsequent accompanying drawing, additionally, term " the One ", " second ", " the 3rd " etc. are only used for distinguishing description, and it is not intended that indicating or implying relative importance.
Finally it should be noted that:Embodiment described above, specific embodiment only of the invention, is used to illustrate the present invention Technical scheme, rather than its limitations, protection scope of the present invention is not limited thereto, although with reference to the foregoing embodiments to this hair It is bright to be described in detail, it will be understood by those within the art that:Any one skilled in the art The invention discloses technical scope in, it can still modify to the technical scheme described in previous embodiment or can be light Change is readily conceivable that, or equivalent is carried out to which part technical characteristic;And these modifications, change or replacement, do not make The essence of appropriate technical solution departs from the spirit and scope of embodiment of the present invention technical scheme.Should all cover in protection of the invention Within the scope of.Therefore, protection scope of the present invention described should be defined by scope of the claims.

Claims (10)

1. a kind of advertisement acquisition method, it is characterised in that including:
The Bluetooth signal that the built-in beacon base stations of intelligent bicycle lock send is received, the Bluetooth signal carries the beacon base stations ID, the ID associates with least one businessman;
Current location where determining user terminal, the current location and the ID are sent to cloud server;
The Current ad that the cloud server is returned is received, the Current ad is that the ID is associated and away from the present bit Advertisement of the distance put less than the businessman of predeterminable range.
2. method according to claim 1, it is characterised in that the Bluetooth signal also carries the production of the intelligent bicycle lock Sequence number, the mode of the current location where the determination user terminal includes:
The production sequence number is sent to background server, the background server is received returning with the production sequence number The coordinate data of the corresponding intelligent bicycle lock;
The coordinate data is labeled as the current location of the user terminal.
3. method according to claim 1, it is characterised in that current location where the determination user terminal Mode also includes determining by locating module the current location of the user terminal.
4. method according to claim 1, it is characterised in that the Current ad that the reception cloud server is returned When afterwards, also including the query statement for receiving user, the query statement according to the user determines the wide of user's concern Type is accused, and the adline that the user pays close attention to is sent to the cloud server.
5. method according to claim 1, it is characterised in that the advertisement include new product launch information, reward voucher or Person's information of discount.
6. a kind of advertisement acquisition device, it is characterised in that including:
First receiver module, the Bluetooth signal that the beacon base stations of intelligent bicycle lock send, the bluetooth letter are built in for receiving The ID of the beacon base stations number is carried, the ID is associated with least one businessman;
Determining module, the current location where for determining user terminal;
Second receiver module, for the current location and the ID to be sent to cloud server, and receives the high in the clouds The Current ad that server is returned, the Current ad is that the ID is associated and the distance away from the current location is less than default The advertisement of the businessman of distance.
7. device according to claim 6, it is characterised in that the Bluetooth signal also carries the production of the intelligent bicycle lock Sequence number, the mode of current location where the determining module determines user terminal includes:
The production sequence number is sent to background server, the background server is received returning with the production sequence number The coordinate data of the corresponding intelligent bicycle lock;
The coordinate data is labeled as the current location of the user terminal.
8. device according to claim 6, it is characterised in that described device also includes locating module, the determining module The mode of the current location where determining user terminal also includes determining the current of the user terminal by the locating module Position.
9. device according to claim 6, it is characterised in that second receiver module is receiving the cloud server After the Current ad of return, when the query statement of user is also received including determining module, the inquiry according to the user refers to Order determines the adline of user's concern, and the adline that the user is paid close attention to is sent out by second receiver module Deliver to the cloud server.
10. a kind of user terminal, it is characterised in that including any described advertisement acquisition device of claim 6 to 9.
CN201710074391.5A 2016-12-22 2017-02-10 Advertisement acquisition method and device and user terminal Active CN106779882B (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CN201710074391.5A CN106779882B (en) 2017-02-10 2017-02-10 Advertisement acquisition method and device and user terminal
PCT/CN2017/117812 WO2018113752A1 (en) 2016-12-22 2017-12-21 Systems and methods for monitoring a vehicle
CN201780078807.9A CN110114633A (en) 2016-12-28 2017-12-21 System and method for monitoring vehicle
JP2019534675A JP2020506460A (en) 2016-12-22 2017-12-21 Systems and methods for monitoring vehicles
EP17884511.1A EP3538844A4 (en) 2016-12-22 2017-12-21 Systems and methods for monitoring a vehicle
US16/443,851 US20190306679A1 (en) 2016-12-22 2019-06-17 Systems and methods for monitoring a vehicle

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Application Number Priority Date Filing Date Title
CN201710074391.5A CN106779882B (en) 2017-02-10 2017-02-10 Advertisement acquisition method and device and user terminal

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CN106779882A true CN106779882A (en) 2017-05-31
CN106779882B CN106779882B (en) 2021-02-12

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Cited By (9)

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WO2019029243A1 (en) * 2017-08-07 2019-02-14 杭州青奇科技有限公司 Multimedia system for shared bicycle
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CN107645537A (en) * 2017-08-09 2018-01-30 北京摩拜科技有限公司 Information issuing method, client, article, service end and system
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CN108076145A (en) * 2017-12-06 2018-05-25 西安Tcl软件开发有限公司 Information-pushing method, device and storage medium based on beacon technologies
CN110111126A (en) * 2019-03-26 2019-08-09 浙江口碑网络技术有限公司 The put-on method and client of advertisement, server-side, system
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CN111145376A (en) * 2019-12-30 2020-05-12 咪咕视讯科技有限公司 Card punching method, system, central server and storage medium
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CN115866033A (en) * 2022-11-22 2023-03-28 中国联合网络通信集团有限公司 Network point pushing method and device based on edge calculation, server and storage medium

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