CN106651417A - Analysis method of advertisement releasing information and apparatus thereof - Google Patents
Analysis method of advertisement releasing information and apparatus thereof Download PDFInfo
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- CN106651417A CN106651417A CN201510729733.3A CN201510729733A CN106651417A CN 106651417 A CN106651417 A CN 106651417A CN 201510729733 A CN201510729733 A CN 201510729733A CN 106651417 A CN106651417 A CN 106651417A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses an analysis method of advertisement releasing information and an apparatus thereof and relates to the information technology field. Advertisement injecting information analysis accuracy can be increased. The method is characterized by acquiring an exposure frequency arrival rate corresponding to an Internet target audience gross rating point IGRP and an exposure frequency corresponding to the IGRP; determining an adjusting coefficient corresponding to the exposure frequency and an adjusting interval corresponding to the exposure frequency; and according to the adjusting coefficient and the adjusting interval, adjusting the exposure frequency arrival rate corresponding to the IGRP. The method and the apparatus are suitable for the advertisement releasing information analysis.
Description
Technical field
The present invention relates to areas of information technology, more particularly to a kind of advertisement putting information analysis method and
Device.
Background technology
With the continuous impact of the continuous development and network of Internet technology on user watched behavior, mutually
Networked advertisement has become the important component part of Modern Marketing media strategy.Because Internet resources enrich,
Many advertisers select to throw in advertisement on the internet, it will usually select a website to carry out advertisement throwing
Put.At present mainly by internet target audient's Gross Ratting points (Internet Gross Rating Points,
IGRP) weighing the input effect of Internet advertising.Wherein, IGRP is reached by advertising campaign
Target audience's number accounts for the percentage ratio of target audience's number, or the exposure frequency of Internet advertising is reached
Rate, the average exposure number of times of target audience and 100 product.Concrete formula is as follows：
The exposure of target audience's total number of persons that IGRP=advertisements are reached/target audience's number=Internet advertising
Average exposure number of times × 100 of light number of times arrival rate × target audience.
Wherein, target audience's total number of persons=Stable% × Imp × aTA% × 100 that advertisement is reached,
The exposure frequency arrival rate of Internet advertising=[(N+Stable% × UImp) × aTA%]/(target audience
Number) * 100%.Stable% is independent to stablize exposure rate, target audience's percentage ratio aTA%, Uimp
Exposure frequency summation, Imp are exposure frequency summation.
At present, when the analysis of Internet advertising impression information is carried out, directly by television advertising field
Stable exposure rate, target audience's percentage ratio, separate exposures number of times summation and internet target audient's number
Calculate the exposure frequency arrival rate of Internet advertising.However, in actual application process, TV is wide
The stable exposure rate in announcement field, target audience's percentage ratio, separate exposures sum value would generally than larger,
More than internet target audient's number, the Internet exposure frequency arrival rate for calculating is caused more than 100%,
Advertisement putting information analysiss it is inaccurate, cause the accuracy rate of advertisement putting information analysiss relatively low.
The content of the invention
In view of the above problems, it is proposed that the present invention overcomes the problems referred to above or at least portion to provide one kind
The analysis method and device of the advertisement putting information for solving the above problems with dividing.
According to one aspect of the present invention, the present invention proposes a kind of analysis method of advertisement putting information,
Including：
Obtain the corresponding exposure frequency arrival rate of internet target audient Gross Ratting points IGRP and described
The corresponding exposure frequencies of IGRP；
Determine the corresponding regulation coefficient of the exposure frequency and adjustment area corresponding with the exposure frequency
Between；
It is interval according to the regulation coefficient and the adjustment, the corresponding exposure frequencies of the IGRP are reached
Rate is adjusted.
According to another aspect of the present invention, the present invention proposes a kind of analysis dress of advertisement putting information
Put, including：
Acquiring unit, reaches for obtaining the corresponding exposure frequencies of internet target audient Gross Ratting points IGRP
Rate and the corresponding exposure frequencies of the IGRP；
Determining unit, for determining the corresponding regulation coefficient of the exposure frequency and exposing secondary with described
The corresponding adjustment of number is interval；
Adjustment unit, for interval according to the regulation coefficient and the adjustment, to IGRP correspondences
Exposure frequency arrival rate be adjusted.
A kind of analysis method and dress of the advertisement putting information provided by above-mentioned technical proposal, the present invention
Put.The corresponding exposure frequency arrival rate of internet target audient Gross Ratting points IGRP and described is obtained first
The corresponding exposure frequencies of current IGRP；Determine the corresponding regulation coefficient of the exposure frequency and with it is described
The corresponding adjustment of exposure frequency is interval；It is interval finally according to the regulation coefficient and the adjustment, to institute
State the corresponding exposure frequency arrival rate of IGRP to be adjusted.With at present carrying out Internet advertising throw in letter
During breath analysis, directly by stable exposure rate, target audience's percentage ratio, the independence in television advertising field
Exposure frequency summation calculates the exposure frequency arrival rate phase of Internet advertising with internet target audient number
Than, the embodiment of the present invention by adjustment corresponding with the exposure frequency it is interval and with the exposure
The corresponding regulation coefficient of number of times, the exposure frequency arrival rate of the Internet advertising to calculating is adjusted,
Ensure that the value of exposure frequency arrival rate of Internet advertising in rational scope such that it is able to protect
The accuracy of card advertisement putting information analysiss, and then lift the accuracy rate of advertisement putting information analysiss.
Description of the drawings
By the detailed description for reading hereafter preferred implementation, various other advantage and benefit for
Those of ordinary skill in the art will be clear from understanding.Accompanying drawing is only used for illustrating the mesh of preferred implementation
, and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical with reference to symbol
Number represent identical part.In the accompanying drawings：
Fig. 1 shows a kind of flow process of the analysis method of advertisement putting information provided in an embodiment of the present invention
Figure；
Fig. 2 shows the stream of the analysis method of another kind of advertisement putting information provided in an embodiment of the present invention
Cheng Tu；
Fig. 3 shows a kind of structure of the analytical equipment of advertisement putting information provided in an embodiment of the present invention
Schematic diagram.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The exemplary embodiment of the disclosure is shown, it being understood, however, that may be realized in various forms the disclosure
And should not be limited by embodiments set forth here.On the contrary, there is provided these embodiments are able to more
Thoroughly understand the disclosure, and can be by the complete technology for conveying to this area of the scope of the present disclosure
Personnel.
A kind of analysis method of advertisement putting information is embodiments provided, as shown in figure 1, should
Method includes：
101st, the corresponding exposure frequency arrival rate of target audience Gross Ratting points IGRP and IGRP pair are obtained
The exposure frequency answered.
It should be noted that the corresponding exposures of target audience Gross Ratting points IGRP can be obtained from storage table
Number of times arrival rate and the corresponding exposure frequencies of IGRP.Such as store internet target audient's Gross Ratting points
The storage form of the form of the corresponding exposure frequency arrival rate of IGRP, can be such as table 1：
Table 1
Table 1 is only to the corresponding exposure frequency arrival rate of target audience Gross Ratting points IGRP and IGRP correspondences
Exposure frequency illustrated, here is not limited.
For example, the corresponding exposure frequency arrival rate of target audience's Gross Ratting points IGRP is：IGRP values are 255
Corresponding exposure frequency is that the corresponding exposure frequencies of 87.6%, IGRP are 1 up to the arrival rate of more than 1 time
More than secondary.
102nd, determine that the corresponding regulation coefficient of exposure frequency and adjustment corresponding with exposure frequency are interval.
Specifically, can according to preset storage location, determine the corresponding regulation coefficient of exposure frequency and
Adjustment corresponding with exposure frequency is interval.Wherein, different exposures are preserved in the preset storage location
Number of times distinguishes corresponding regulation coefficient and adjustment corresponding with exposure frequency difference is interval.Institute
It can be initialized data base to state preset storage location, or preset storage table, the embodiment of the present invention
Do not limit.If the preset storage location is preset storage table, the storage form of preset storage table
Can be with such as table 2：
Table 2
| Exposure frequency | Adjustment is interval | Regulation coefficient |
| 1 | (55.0%, 85%] | 0.20 |
| 2 | (38.5%, 55.0%] | 0.45 |
| 3 | (24.0%, 38.5%] | 0.61 |
| 4 | (16.0%, 24.0%] | 0.76 |
| 5 | [0,16.0%] | 0.85 |
Table 2 is only exchanged between main plot and regulation coefficient is illustrated, and here is not limited.
For example, when IGRP values be 255, exposure frequency up to more than 1 time arrival rate for 87.6% when,
Confirm 87.6% more than exposure frequency up to more than 1 time it is corresponding adjustment interval (55.0%, 85%], now from
Exposure frequency is obtained in table 2 up to more than 1 time corresponding regulation coefficient 0.20, and exposure frequency is up to 1 time
The corresponding adjustment interval of the above (55.0%, 85%].
103rd, it is interval according to regulation coefficient and adjustment, the corresponding exposure frequency arrival rate of IGRP is carried out
Adjustment.
For the embodiment of the present invention, step 103 is specifically as follows：According to equation below to the IGRP
Corresponding exposure frequency arrival rate is adjusted, such as shown in formula (1)：
Wherein, Y is the corresponding exposure frequency arrival rate of IGRP after adjustment, and X is described IGRP pair
The exposure frequency arrival rate answered, M is interval for adjustment, and K is adjustment system corresponding with the exposure frequency
Number.
For the embodiment of the present invention, by adjustment corresponding with the exposure frequency it is interval and with institute
The corresponding regulation coefficient of exposure frequency is stated, the exposure frequency arrival rate of the Internet advertising to calculating is carried out
Adjustment, ensure that the value of exposure frequency arrival rate of Internet advertising in rational scope, so as to
The accuracy of advertisement putting information analysiss is ensure that, and then lifts the accurate of advertisement putting information analysiss
Rate.
For example, it is if obtaining arrival rate of the IGRP values for 295 corresponding exposure frequencies up to more than 1 time
101.3%, then confirm that 101.3% is more than exposure frequency up to more than 1 time corresponding adjustment interval 85%, this
Exposure frequency is obtained in Shi Congbiao 2 up to more than 1 time corresponding regulation coefficient 0.20, and exposure frequency is up to 1
Corresponding adjustment interval 85% more than secondary.According to regulation coefficient 0.20 and adjustment interval 85%, to IGRP
It is worth the arrival rate for 295 corresponding exposure frequencies up to more than 1 time to be adjusted, example has with formula (1)
The adjustment process of body can be：Y=85%+ (1-85%) × (1-0.2/ (0.2+101.3%-85%))=91.7%.
Again for example, if the corresponding exposure frequency arrival rate of original IGRP is table 1, according to adjustment system
Number and adjustment are interval, and the corresponding exposure frequency arrival rate of the IGRP after adjustment can be such as table 3：
Table 3
A kind of analysis method of advertisement putting information provided in an embodiment of the present invention.The Internet is obtained first
The corresponding exposure frequency arrival rate of target audience Gross Ratting points IGRP and the corresponding exposures of the current IGRP
Light number of times；Determine the corresponding regulation coefficient of the exposure frequency and tune corresponding with the exposure frequency
Between main plot；It is interval finally according to the regulation coefficient and the adjustment, to the corresponding exposures of the IGRP
Number of times arrival rate is adjusted.With at present when carrying out Internet advertising impression information and analyzing, it is directly logical
Cross the stable exposure rate in television advertising field, target audience's percentage ratio, separate exposures number of times summation with it is mutual
Networking target audience number calculates the exposure frequency arrival rate of Internet advertising and compares, the embodiment of the present invention
By adjustment interval corresponding with the exposure frequency and adjustment system corresponding with the exposure frequency
Number, the exposure frequency arrival rate of the Internet advertising to calculating is adjusted, and ensure that the Internet is wide
The value of the exposure frequency arrival rate of announcement is in rational scope such that it is able to ensure advertisement putting information point
The accuracy of analysis, and then lift the accuracy rate of advertisement putting information analysiss.
The analysis method of another kind of advertisement putting information is embodiments provided, as shown in Fig. 2
The method includes：
201st, obtain the corresponding exposure frequency arrival rate of internet target audient Gross Ratting points IGRP and
The corresponding exposure frequencies of IGRP.
202nd, the adjustment area corresponding with exposure frequency in exposure frequency arrival rate is more than preset storage location
Between when, from preset storage location obtain corresponding with exposure frequency regulation coefficient and with exposure frequency pair
The adjustment answered is interval.
Wherein, preserve in the preset storage location different exposure frequencies distinguish corresponding regulation coefficient,
And adjustment interval corresponding with exposure frequency difference.
203rd, it is interval according to regulation coefficient and adjustment, to the corresponding exposure frequency arrival rate of the IGRP
It is adjusted.
For the embodiment of the present invention, step 203 is specifically as follows：According to equation below to the IGRP
Corresponding exposure frequency arrival rate is adjusted：
Wherein, Y is the corresponding exposure frequency arrival rate of IGRP after adjustment, and X is described IGRP pair
The exposure frequency arrival rate answered, M is interval for adjustment, and K is adjustment system corresponding with the exposure frequency
Number.
For the embodiment of the present invention, by adjustment corresponding with the exposure frequency it is interval and with institute
The corresponding regulation coefficient of exposure frequency is stated, the exposure frequency arrival rate of the Internet advertising to calculating is carried out
Adjustment, ensure that the value of exposure frequency arrival rate of Internet advertising in rational scope, so as to
The accuracy of advertisement putting information analysiss is ensure that, and then lifts the accurate of advertisement putting information analysiss
Rate.
204th, target audience's amount of reach that the corresponding advertisement of exposure frequency is reached is obtained.
205th, according to the corresponding exposure frequency arrival rate of IGRP after adjustment and the corresponding exposures of IGRP
Light number of times arrival rate, the target audience's amount of reach reached to advertisement is adjusted.
For the embodiment of the present invention, step 204 is specifically as follows：According to equation below to the advertisement
The target audience's amount of reach for being reached is adjusted, such as shown in formula (2)：
Wherein, target audience's amount of reach that the advertisement after Z is by adjustment is reached, z is the advertisement
The target audience's amount of reach for being reached, Y be adjustment after the corresponding exposure frequency arrival rate of IGRP, X
For the corresponding exposure frequency arrival rate of IGRP.
For the embodiment of the present invention, it is adjusted by the target audience's amount of reach reached to advertisement,
Can realize further realizing the adjustment to IGRP, it is then wide to the Internet according to the IGRP after adjustment
The input effect of announcement is analyzed, and ensure that the accuracy of advertisement putting information analysiss, so as to be lifted
The accuracy rate of advertisement putting information analysiss
The analysis method of another kind of advertisement putting information provided in an embodiment of the present invention.Interconnection is obtained first
The net corresponding exposure frequency arrival rate of target audience Gross Ratting points IGRP and the current IGRP are corresponding
Exposure frequency；Determine the corresponding regulation coefficient of the exposure frequency and corresponding with the exposure frequency
Adjustment is interval；It is interval finally according to the regulation coefficient and the adjustment, to the corresponding exposures of the IGRP
Light number of times arrival rate is adjusted.With at present carry out Internet advertising impression information analyze when, directly
By the stable exposure rate in television advertising field, target audience's percentage ratio, separate exposures number of times summation with
Internet target audient number calculates the exposure frequency arrival rate of Internet advertising and compares, and the present invention is implemented
Example is by adjustment interval corresponding with the exposure frequency and adjustment corresponding with the exposure frequency
Coefficient, the exposure frequency arrival rate of the Internet advertising to calculating is adjusted, and ensure that the Internet
The value of the exposure frequency arrival rate of advertisement is in rational scope such that it is able to ensure advertisement putting information
The accuracy of analysis, and then lift the accuracy rate of advertisement putting information analysiss.
Further, a kind of analytical equipment of advertisement putting information, such as Fig. 3 are embodiments provided
Shown, the device includes：Acquiring unit 31, determining unit 32, adjustment unit 33.
Acquiring unit 31, for obtaining the corresponding exposure frequencies of internet target audient Gross Ratting points IGRP
Arrival rate and the corresponding exposure frequencies of the IGRP.
Determining unit 32, for determine the corresponding regulation coefficient of the exposure frequency and with the exposure
The corresponding adjustment of number of times is interval.
Adjustment unit 33, for interval according to the regulation coefficient and the adjustment, to the IGRP
Corresponding exposure frequency arrival rate is adjusted.
The determining unit 32, specifically for being more than preset storage location when the exposure frequency arrival rate
In corresponding with exposure frequency adjustment it is interval when, obtain and the exposure from the preset storage location
The corresponding regulation coefficient of light number of times, wherein, preserve different exposure frequencies in the preset storage location
The corresponding adjustment of difference it is interval and with the exposure frequency corresponding regulation coefficient of difference.
The adjustment unit 32, specifically for according to equation below exposure time corresponding to the IGRP
Number arrival rate is adjusted：
Wherein, Y is the corresponding exposure frequency arrival rate of IGRP after adjustment, and X is described IGRP pair
The exposure frequency arrival rate answered, M is interval for adjustment, and K is adjustment system corresponding with the exposure frequency
Number.
The acquiring unit 31, is additionally operable to obtain the target that the corresponding advertisement of the exposure frequency is reached
Audient's amount of reach.
The adjustment unit 32, is additionally operable to be arrived according to the corresponding exposure frequencies of IGRP after the adjustment
Up to rate and the corresponding exposure frequency arrival rate of the IGRP, the target audience reached to the advertisement
Amount of reach is adjusted.
The adjustment unit 32, is specifically additionally operable to the target reached to the advertisement according to equation below
Audient's amount of reach is adjusted：
Wherein, target audience's amount of reach that the advertisement after Z is by adjustment is reached, z is the advertisement
The target audience's amount of reach for being reached, Y be adjustment after the corresponding exposure frequency arrival rate of IGRP, X
For the corresponding exposure frequency arrival rate of IGRP.
The device embodiment is corresponding with preceding method embodiment, and for ease of reading, this device embodiment is not
The detail content in preceding method embodiment is repeated one by one again, it should be understood that the present embodiment
In device can correspond to the full content that realize in preceding method embodiment.
A kind of analytical equipment of advertisement putting information provided in an embodiment of the present invention.The Internet is obtained first
The corresponding exposure frequency arrival rate of target audience Gross Ratting points IGRP and the corresponding exposures of the current IGRP
Light number of times；Determine the corresponding regulation coefficient of the exposure frequency and tune corresponding with the exposure frequency
Between main plot；It is interval finally according to the regulation coefficient and the adjustment, to the corresponding exposures of the IGRP
Number of times arrival rate is adjusted.With at present when carrying out Internet advertising impression information and analyzing, it is directly logical
Cross the stable exposure rate in television advertising field, target audience's percentage ratio, separate exposures number of times summation with it is mutual
Networking target audience number calculates the exposure frequency arrival rate of Internet advertising and compares, the embodiment of the present invention
By adjustment interval corresponding with the exposure frequency and adjustment system corresponding with the exposure frequency
Number, the exposure frequency arrival rate of the Internet advertising to calculating is adjusted, and ensure that the Internet is wide
The value of the exposure frequency arrival rate of announcement is in rational scope such that it is able to ensure advertisement putting information point
The accuracy of analysis, and then lift the accuracy rate of advertisement putting information analysiss.
The analytical equipment of the advertisement putting information includes processor and memorizer, above-mentioned acquiring unit,
Store in memory as program unit with adjustment unit etc., storage is stored in by computing device
Said procedure unit in device is realizing corresponding function.
Kernel is included in processor, is gone in memorizer to transfer corresponding program unit by kernel.Kernel can
To arrange one or more, the standard of advertisement putting information analysiss can be lifted by adjusting kernel parameter
True rate.
Memorizer potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flash
RAM), memorizer includes at least one storage chip.
Present invention also provides a kind of computer program, when performing in data handling equipment,
It is adapted for carrying out initializing the program code of there are as below methods step：
Obtain the corresponding exposure frequency arrival rate of internet target audient Gross Ratting points IGRP and described
The corresponding exposure frequencies of IGRP；
Determine the corresponding regulation coefficient of the exposure frequency and adjustment area corresponding with the exposure frequency
Between；
It is interval according to the regulation coefficient and the adjustment, the corresponding exposure frequencies of the IGRP are reached
Rate is adjusted.
Those skilled in the art it should be appreciated that embodiments herein can be provided as method, system,
Or computer program.Therefore, the application can be implemented using complete hardware embodiment, complete software
Example or with reference to the form of the embodiment in terms of software and hardware.And, the application can be adopted at one
Or it is multiple wherein include computer usable program code computer-usable storage medium (including but not
Be limited to disk memory, CD-ROM, optical memory etc.) on the computer program implemented
Form.
The application is with reference to the method according to the embodiment of the present application, equipment (system) and computer program
The flow chart and/or block diagram of product is describing.It should be understood that can be realized flowing by computer program instructions
In each flow process and/or square frame and flow chart and/or block diagram in journey figure and/or block diagram
Flow process and/or square frame combination.Can provide these computer program instructions to general purpose computer, specially
With the processor of computer, Embedded Processor or other programmable data processing devices producing one
Machine so that produced by the instruction of computer or the computing device of other programmable data processing devices
It is raw to be used to realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple sides
The device of the function of specifying in frame.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas to process
In the computer-readable memory that equipment works in a specific way so that be stored in the computer-readable and deposit
Instruction in reservoir is produced and includes the manufacture of command device, and command device realization is in flow chart one
The function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions can also be loaded into computer or other programmable data processing devices
On so that series of operation steps is performed on computer or other programmable devices to produce computer
The process of realization, so as to the instruction performed on computer or other programmable devices is provided for realizing
Specify in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames
The step of function.
In a typical configuration, computing device include one or more processors (CPU), input/
Output interface, network interface and internal memory.
Memorizer potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read only memory (ROM) or flash memory (flash
RAM).Memorizer is the example of computer-readable medium.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be with
Information Store is realized by any method or technique.Information can be computer-readable instruction, data knot
Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase
Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory
(DRAM), other kinds of random access memory (RAM), read only memory (ROM), electricity can
Erasable programmable read-only memory (EPROM) (EEPROM), fast flash memory bank or other memory techniques, read-only light
Disk read only memory (CD-ROM), digital versatile disc (DVD) or other optical storages, magnetic
Cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium,
Can be used to store the information that can be accessed by a computing device.Define according to herein, computer-readable
Medium does not include temporary computer readable media (transitory media), the such as data signal and load of modulation
Ripple.
Embodiments herein is these are only, the application is not limited to.For this area skill
For art personnel, the application can have various modifications and variations.It is all spirit herein and principle it
Interior made any modification, equivalent substitution and improvements etc., should be included in claims hereof model
Within enclosing.
Claims (10)
1. a kind of analysis method of advertisement putting information, it is characterised in that include：
Obtain the corresponding exposure frequency arrival rate of internet target audient Gross Ratting points IGRP and described
The corresponding exposure frequencies of IGRP；
Determine the corresponding regulation coefficient of the exposure frequency and adjustment area corresponding with the exposure frequency
Between；
It is interval according to the regulation coefficient and the adjustment, the corresponding exposure frequencies of the IGRP are reached
Rate is adjusted.
2. the analysis method of advertisement putting information according to claim 1, it is characterised in that institute
State the corresponding regulation coefficient of the determination exposure frequency and adjustment corresponding with the exposure frequency is interval
Including：
The tune corresponding with the exposure frequency in the exposure frequency arrival rate is more than preset storage location
When between main plot, from the preset storage location obtain regulation coefficient corresponding with the exposure frequency and
Adjustment corresponding with the exposure frequency is interval；
Wherein, preserve in the preset storage location different exposure frequencies distinguish corresponding regulation coefficient,
And adjustment interval corresponding with exposure frequency difference.
3. the analysis method of advertisement putting information according to claim 1, it is characterised in that institute
State according to the regulation coefficient and adjustment interval, the exposure frequency arrival rate of the IGRP is carried out
Adjustment includes：
The corresponding exposure frequency arrival rate of the IGRP is adjusted according to equation below：
Wherein, Y is the corresponding exposure frequency arrival rate of IGRP after adjustment, and X is described IGRP pair
The exposure frequency arrival rate answered, M is interval for adjustment, and K is adjustment system corresponding with the exposure frequency
Number.
4. the analysis method of advertisement putting information according to claim 1, it is characterised in that institute
State according to the regulation coefficient and adjustment interval, to the corresponding exposure frequency arrival rate of the IGRP
After being adjusted, also include：
Obtain target audience's amount of reach that the corresponding advertisement of the exposure frequency is reached；
It is corresponding according to the corresponding exposure frequency arrival rate of IGRP and the IGRP after the adjustment
Exposure frequency arrival rate, the target audience's amount of reach reached to the advertisement is adjusted.
5. the analysis method of advertisement putting information according to claim 3, it is characterised in that institute
State according to the corresponding exposure frequency arrival rate of IGRP after the adjustment and the corresponding exposures of the IGRP
Light number of times arrival rate, target audience's amount of reach that the advertisement is reached be adjusted including：
The target audience's amount of reach reached to the advertisement according to equation below is adjusted：
Wherein, target audience's amount of reach that the advertisement after Z is by adjustment is reached, z is the advertisement
The target audience's amount of reach for being reached, Y is the corresponding exposure frequency arrival rate of current IGRP after adjustment,
X is the corresponding exposure frequency arrival rate of current IGRP.
6. a kind of analytical equipment of advertisement putting information, it is characterised in that include：
Acquiring unit, reaches for obtaining the corresponding exposure frequencies of internet target audient Gross Ratting points IGRP
Rate and the corresponding exposure frequencies of the IGRP；
Determining unit, for determining the corresponding regulation coefficient of the exposure frequency and exposing secondary with described
The corresponding adjustment of number is interval；
Adjustment unit, for interval according to the regulation coefficient and the adjustment, to IGRP correspondences
Exposure frequency arrival rate be adjusted.
7. the analytical equipment of advertisement putting information according to claim 6, it is characterised in that bag
Include：
The determining unit, in when the exposure frequency arrival rate more than preset storage location
During adjustment interval corresponding with the exposure frequency, obtain and the exposure from the preset storage location
The corresponding regulation coefficient of number of times；
Wherein, preserve in the preset storage location the corresponding adjustment of different exposure frequencies difference it is interval,
And with the exposure frequency corresponding regulation coefficient of difference.
8. the analytical equipment of advertisement putting information according to claim 6, it is characterised in that
The adjustment unit, specifically for arriving to the corresponding exposure frequencies of the IGRP according to equation below
It is adjusted up to rate：
Wherein, Y is the corresponding exposure frequency arrival rate of IGRP after adjustment, and X is described IGRP pair
The exposure frequency arrival rate answered, M is interval for adjustment, and K is adjustment system corresponding with the exposure frequency
Number.
9. the analytical equipment of advertisement putting information according to claim 6, it is characterised in that
The acquiring unit, is additionally operable to obtain the target that the corresponding advertisement of the exposure frequency reached and receives
Many amount of reach；
The adjustment unit, is additionally operable to according to the corresponding exposure frequency arrival rate of IGRP after the adjustment
And the corresponding exposure frequency arrival rate of the IGRP, the target audience reached to the advertisement reaches
Amount is adjusted.
10. the analytical equipment of advertisement putting information according to claim 8, it is characterised in that
The adjustment unit, is specifically additionally operable to receive the target that the advertisement is reached according to equation below
Many amount of reach are adjusted：
Wherein, target audience's amount of reach that the advertisement after Z is by adjustment is reached, z is the advertisement
The target audience's amount of reach for being reached, Y be adjustment after the corresponding exposure frequency arrival rate of IGRP, X
For the corresponding exposure frequency arrival rate of IGRP.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510729733.3A CN106651417B (en) | 2015-10-30 | 2015-10-30 | Advertisement delivery information analysis method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510729733.3A CN106651417B (en) | 2015-10-30 | 2015-10-30 | Advertisement delivery information analysis method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN106651417A true CN106651417A (en) | 2017-05-10 |
| CN106651417B CN106651417B (en) | 2021-08-10 |
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| CN110298711A (en) * | 2019-07-12 | 2019-10-01 | 秒针信息技术有限公司 | Advertisement arrival rate determines method, apparatus, storage medium and advertisement delivery method |
| CN112446740A (en) * | 2020-12-11 | 2021-03-05 | 恩亿科(北京)数据科技有限公司 | Advertisement data curve generation method and system, electronic device and storage medium |
| CN114500639A (en) * | 2022-01-11 | 2022-05-13 | 北京达佳互联信息技术有限公司 | Multimedia data delivery method and device, electronic equipment and storage medium |
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| WO2018223280A1 (en) * | 2017-06-06 | 2018-12-13 | 深圳市东信时代信息技术有限公司 | Apparatus and method for adjusting advertisement exposure rate based on real-time bidding |
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