CN106651414A - Keyword price setting method and apparatus - Google Patents
Keyword price setting method and apparatus Download PDFInfo
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- CN106651414A CN106651414A CN201510729198.1A CN201510729198A CN106651414A CN 106651414 A CN106651414 A CN 106651414A CN 201510729198 A CN201510729198 A CN 201510729198A CN 106651414 A CN106651414 A CN 106651414A
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Abstract
The invention discloses a keyword price setting method and apparatus and relates to the technical field of networks, for solving the problems of quite low efficiency and accuracy of conventional keyword price setting. According to the main technical scheme, the method comprises the following steps: receiving same-kind keywords sent by a client and a promotion scope corresponding to the same-kind keywords, wherein the same-kind keywords comprise multiple keywords; obtaining a keyword bidding policy corresponding to the promotion scope; and according to the keyword bidding policy, setting a price for each keyword in the same-kind keywords. The keyword price setting method and apparatus are mainly applied to setting the prices of the keywords.
Description
Technical field
The present invention relates to networking technology area, more particularly to a kind of keyword prices method to set up and device.
Background technology
With the fast development of information technology, the operator that advertisement is thrown on network is also more and more,
Wherein, operator can pass through SEM (Search Engine Marketing, search engine marketing)
Market the advertisement that it is thrown in, the purpose of SEM is to allow the network user to click on by search engine to go forward side by side
Enter website/webpage and further appreciate that the advertising message that operator is thrown in, and larger access is obtained with this
Amount, so as to obtain larger visit capacity commercial value is converted into.However, wide being thrown in by SEM
During announcement, often expansion word is carried out to some keywords, then these expansion words are submitted into advertisement
In marketing platform, and the corresponding price of keyword of these extensions is set in advertising marketing platform.
At present, after the keyword expanded is classified according to match pattern, each classification is set
In keyword price be by artificial realization, due to the word amount of the keyword for extending it is very big,
And it is extremely important and loaded down with trivial details thing to arrange the bid of keyword, need consumption SEM personnel very big
Energy and time, therefore existing keyword prices arrange efficiency and accuracy rate it is relatively low.
The content of the invention
In view of the above problems, it is proposed that the present invention, the problems referred to above or at least are overcome to provide one kind
The keyword prices method to set up for partly solving the above problems and device.
To reach above-mentioned purpose, present invention generally provides following technical scheme：
On the one hand, a kind of keyword prices method to set up is embodiments provided, the method includes：
Receive the generic keyword that client sends, and popularization corresponding with the generic keyword
Scope, the generic keyword includes multiple keywords；
Obtain keyword bid strategy corresponding with the promoted extension；
The valency of each keyword in the generic keyword according to the keyword bid strategy setting
Lattice.
On the other hand, the embodiment of the present invention also provides a kind of keyword prices and arranges device, the device bag
Include：
Receiving unit, receive client send generic keyword, and with the generic keyword
Corresponding promoted extension, the generic keyword includes multiple keywords；
Acquiring unit, for obtaining keyword bid strategy corresponding with the promoted extension；
Setting unit, for each in the generic keyword according to the keyword bid strategy setting
The price of individual keyword.
By above-mentioned technical proposal, technical scheme provided in an embodiment of the present invention at least has following advantages：
A kind of keyword prices method to set up and device are embodiments provided, client is received first
The generic keyword that end sends, and promoted extension corresponding with the generic keyword, it is described same
Classification keyword includes multiple keywords, then obtains keyword corresponding with the promoted extension and goes out
Valency strategy, finally according to each key in generic keyword described in the keyword bid strategy setting
The price of word.With the price for arranging each keyword in generic keyword by manual type at present
Compare, the embodiment of the present invention receives first the generic keyword and generic with described of client transmission
The corresponding promoted extension of keyword, then obtains keyword bid strategy corresponding with the promoted extension,
Finally according to the valency of each keyword in generic keyword described in the keyword bid strategy setting
Lattice, so as to by the invention it is possible to realize by keyword bid strategy automatically to generic key
Each keyword in word arranges price, and then improves the efficiency of keyword prices setting.
Description of the drawings
By the detailed description for reading hereafter preferred embodiment, various other advantage and benefit for
Those of ordinary skill in the art will be clear from understanding.Accompanying drawing is only used for illustrating the mesh of preferred embodiment
, and it is not considered as limitation of the present invention.And in whole accompanying drawing, with identical with reference to symbol
Number represent identical part.In the accompanying drawings：
Fig. 1 is a kind of keyword prices method to set up flow chart provided in an embodiment of the present invention；
Fig. 2 is another kind of keyword prices method to set up flow chart provided in an embodiment of the present invention；
Fig. 3 is the composition frame chart that a kind of keyword prices provided in an embodiment of the present invention arrange device；
Fig. 4 is the composition frame chart that another kind of keyword prices provided in an embodiment of the present invention arrange device.
Specific embodiment
The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing in accompanying drawing
The exemplary embodiment of the disclosure is shown, it being understood, however, that may be realized in various forms the disclosure
And should not be limited by embodiments set forth here.On the contrary, there is provided these embodiments are able to more
Thoroughly understand the disclosure, and can be by the complete technology for conveying to this area of the scope of the present disclosure
Personnel.
To make the advantage of technical solution of the present invention clearer, with reference to the accompanying drawings and examples to this
It is bright to elaborate.
A kind of keyword prices method to set up is embodiments provided, as shown in figure 1, the side
Method includes：
S101, the generic keyword for receiving client transmission, and it is corresponding with the generic keyword
Promoted extension.
Wherein, the generic keyword includes multiple keywords, in the generic keyword
Keyword is equivalent in meaning or close.In embodiments of the present invention, the promoted extension is mainly used in specifying
Promoted extension corresponding to generic keyword, the promoted extension is specifically as follows popularization plan, pushes away
Wide unit etc., the embodiment of the present invention is not specifically limited.For example, the movement of client transmission is received
The keyword of telephone class, and promoted extension corresponding with the mobile phone classification keyword is popularization
Plan, it should be noted that can specify mobile phone classification keyword institute right in the middle of popularization plan
Popularization region, Extension Software Platform, popularization position for answering etc., the embodiment of the present invention is not specifically limited.
S102, acquisition keyword bid strategy corresponding with the promoted extension.
Wherein, the need that the keyword bid strategy can be promoted according to its reality by user to keyword
Ask and be configured, it is also possible to be pre-configured with by system, the embodiment of the present invention is not specifically limited.For
The embodiment of the present invention, the keyword bid strategy is specifically as follows, corresponding with the promoted extension
Keyword best bid, keyword lowest offer, keyword bid be interval, Different matching pattern goes out
Valency suggestion.Keyword best bid corresponding with the promoted extension and keyword lowest offer, can be with
Require for bid of the different clients to keyword, the lowest offer and best bid of keyword be set,
Can anti-locking system be given keyword bid beyond user expectation.
It should be noted that the bid suggestion of Different matching pattern be specifically as follows accurately mate pattern,
Broad match pattern, Phrase match mode etc., the embodiment of the present invention is not specifically limited.For example, when
During keyword accurately mate in generic keyword and keyword bid strategy, then can be by the key
The price of word is arranged to 5 yuan；When the keyword in generic keyword and keyword bid strategy it is extensive
During matching, then the price of the keyword can be arranged to 2 yuan；When generic keyword and keyword
When keyword phrase in bidding strategy is matched, then the price of the keyword can be arranged to 3 yuan.
For the embodiment of the present invention, promote unit and be subordinated to popularization plan, it is right in the middle of a popularization plan
There should be multiple popularization units, promote for one and there are multiple keywords in the middle of unit.If arranging in popularization plan
Corresponding keyword bid strategy, and the unit in popularization plan is not provided with corresponding key
Word bidding strategy, then the keyword bid strategy of popularization plan will be applied onto each of popularization plan subordinate
In the middle of individual popularization unit, if there is corresponding keyword bid in the popularization unit of popularization plan subordinate
Strategy, the then unit of promoting for arranging keyword bid strategy goes out the keyword for no longer inheriting popularization plan
Valency strategy, promotes unit and directly uses keyword bid strategy corresponding with the popularization unit.
Each keyword in S103, the generic keyword according to the keyword bid strategy setting
Price.
For the embodiment of the present invention, generic keyword that client sends and same with described is received first
The corresponding promoted extension of classification keyword, then obtains keyword bid corresponding with the promoted extension
Strategy, finally according to each keyword in generic keyword described in the keyword bid strategy setting
Price, so as to by the invention it is possible to realize by keyword bid strategy automatically to generic
Each keyword in keyword arranges price, and then improves the efficiency of keyword prices setting.
A kind of keyword prices method to set up is embodiments provided, client is received first and is sent
Generic keyword, and promoted extension corresponding with the generic keyword, the generic pass
Keyword includes multiple keywords, then obtains keyword bid strategy corresponding with the promoted extension,
Finally according to the valency of each keyword in generic keyword described in the keyword bid strategy setting
Lattice.Compared with the price that each keyword in generic keyword is set by manual type at present,
The embodiment of the present invention receive first client transmission generic keyword and with the generic keyword
Corresponding promoted extension, then obtains keyword bid strategy corresponding with the promoted extension, finally
The price of each keyword in the generic keyword according to the keyword bid strategy setting, from
And by the invention it is possible to realize by keyword bid strategy automatically in generic keyword
Each keyword arranges price, and then improves the efficiency of keyword prices setting.
Another kind of keyword prices method to set up is embodiments provided, as shown in Fig. 2 described
Method includes：
S201, the generic keyword for receiving client transmission, and it is corresponding with the generic keyword
Promoted extension.
Wherein, the generic keyword includes multiple keywords, in the generic keyword
Keyword is equivalent in meaning or close.In embodiments of the present invention, the promoted extension is mainly used in specifying
Promoted extension corresponding to generic keyword, the promoted extension includes popularization plan and promotes unit.
For example, receive client transmission mobile phone classification keyword, and with the mobile phone class
The corresponding promoted extension of other keyword is popularization plan, it should be noted that can in the middle of popularization plan
To specify popularization region, Extension Software Platform, popularization position corresponding to mobile phone classification keyword etc.,
The embodiment of the present invention is not specifically limited.
S202a, when the promoted extension be popularization plan when, receive client arrange with the popularization
Plan corresponding keyword bid strategy.
Wherein, the need that the keyword bid strategy can be promoted according to its reality by user to keyword
Ask and be configured, it is also possible to be pre-configured with by system, the embodiment of the present invention is not specifically limited.For
The embodiment of the present invention, step S202a includes：Receive the corresponding with the popularization plan of client setting
Keyword best bid, keyword lowest offer, Keywords matching pattern bid and/or popularization plan
Bid ranges.In embodiments of the present invention, keyword best bid corresponding with the popularization plan and
Keyword lowest offer, can be directed to bid of the different clients to keyword and require, arrange keyword
Lowest offer and best bid, can anti-locking system be given keyword bid beyond user expectation.
It should be noted that the bid of Keywords matching pattern is specifically as follows accurately mate pattern, extensively
Match pattern, Phrase match mode etc., the embodiment of the present invention is not specifically limited.For example, when similar
During keyword accurately mate in other keyword and keyword bid strategy, then can be by the keyword
Price is arranged to 5 yuan；When the keyword broad match in generic keyword and keyword bid strategy
When, then the price of the keyword can be arranged to 2 yuan；When generic keyword and keyword bid
When keyword phrase in strategy is matched, then the price of the keyword can be arranged to 3 yuan.
S202b, when the promoted extension be modular plan when, receive client arrange with the popularization
The corresponding keyword bid strategy of unit.
Wherein, the need that the keyword bid strategy can be promoted according to its reality by user to keyword
Ask and be configured, it is also possible to be pre-configured with by system, the embodiment of the present invention is not specifically limited.For
The embodiment of the present invention, step S202b includes：Receive the corresponding with the popularization unit of client setting
Keyword best bid, keyword lowest offer, Keywords matching pattern bid and/or promote unit
Bid ranges.In embodiments of the present invention, with the corresponding keyword best bid of the popularization unit and
Keyword lowest offer, can be directed to bid of the different clients to keyword and require, arrange keyword
Lowest offer and best bid, can anti-locking system be given keyword bid beyond user expectation.
It should be noted that the bid of Keywords matching pattern is specifically as follows accurately mate pattern, extensively
Match pattern, Phrase match mode etc., the embodiment of the present invention is not specifically limited.For example, when similar
During keyword accurately mate in other keyword and keyword bid strategy, then can be by the keyword
Price is arranged to 5 yuan；When the keyword broad match in generic keyword and keyword bid strategy
When, then the price of the keyword can be arranged to 2 yuan；When generic keyword and keyword bid
When keyword phrase in strategy is matched, then the price of the keyword can be arranged to 3 yuan.
Each keyword in S203, the generic keyword according to the keyword bid strategy setting
Price.
For the embodiment of the present invention, the generic pass according to the keyword bid strategy setting
The price of each keyword includes in keyword：If the promoted extension is the popularization plan, by institute
State keyword and Keywords matching pattern corresponding with the popularization plan bid in generic keyword
Matched, to obtain suggestion bid corresponding with the keyword；Will be corresponding with the popularization plan
The keyword best bid, the keyword lowest offer and the popularization plan bid ranges enter
Row merges, to obtain keyword bid scope；Statistics is described to advise bid and has keyword prices
Average price；If the average price is within the scope of the keyword bid, by the keyword
Price be arranged to the average price.
For the embodiment of the present invention, the generic pass according to the keyword bid strategy setting
The price of each keyword includes in keyword：If the promoted extension is the popularization unit, by institute
State the keyword in generic keyword and Keywords matching pattern bid corresponding with the popularization unit
Matched, to obtain suggestion bid corresponding with the keyword；Will be corresponding with the popularization unit
The keyword best bid, the keyword lowest offer and the popularization unit bid ranges enter
Row merges, to obtain keyword bid scope；Statistics is described to advise bid and has keyword prices
Average price；If the average price is within the scope of the keyword bid, by the keyword
Price be arranged to the average price.
For the embodiment of the present invention, the price by the keyword be arranged to the average price it
Before, methods described also includes：If the keyword best bid corresponding with the popularization plan, institute
Stating keyword lowest offer and the popularization plan bid ranges cannot merge；Or with the popularization unit
The corresponding keyword best bid, the keyword lowest offer and popularization unit bid model
Enclosing to merge；Or the average price is not within the scope of the keyword bid；Then export crucial
Word bidding strategy arranges miscue information, so that client is crucial according to information adjustment
The bidding strategy of word.
For the embodiment of the present invention, adaptable scene is as described below, but is not limited only to this, including：
The other keyword of cell phone type that client sends is received, and corresponding with the mobile phone classification keyword is pushed away
Then wide scope obtains keyword bid strategy corresponding with the popularization unit, most to promote unit
Afterwards in the generic keyword according to the keyword bid strategy setting each keyword price.
If the bidding strategy of the popularization unit that user is arranged is：Keyword best bid is 10 yuan, and keyword is most
Low bid is 2 yuan, 9 yuan of accurately mate pattern, 4 yuan of broad match pattern, Phrase match mode 5
Unit, it is that 3-9 is first to promote unit bid ranges, and one keyword of the presence in mobile phone classification is mobile phone shell,
For obtain keyword for mobile phone shell price, then first by mobile phone shell and keyword bid strategy
Matched with pattern bid, show that mobile phone shell is phrase match, therefore obtain the suggestion of mobile phone shell
Valency is 4 yuan, then will the keyword best bid corresponding with the popularization plan, the key
Word lowest offer and the popularization plan bid ranges are merged, and it is 3-9 to obtain keyword bid scope
Unit, then it is 5 yuan to count the suggestion bid and the average price of existing keyword prices, is finally judged
Whether the average price is within the scope of the keyword bid, if the average price is in the pass
Within keyword bid ranges, then the price of the keyword is arranged into the average price, i.e., finally
The price for drawing mobile phone shell is 5 yuan.For the embodiment of the present invention, the same of client transmission is received first
Classification keyword and promoted extension corresponding with the generic keyword, then obtain and the popularization
The corresponding keyword bid strategy of scope, finally according to similar described in the keyword bid strategy setting
The price of each keyword in other keyword, so as to by the invention it is possible to realize going out by keyword
Valency strategy automatically arranges price to each keyword in generic keyword, and then improves key
The efficiency that word price is arranged.
Another kind of keyword prices method to set up is embodiments provided, client is received first and is sent out
The generic keyword for sending, and promoted extension corresponding with the generic keyword, it is described generic
Keyword includes multiple keywords, then obtains keyword bid plan corresponding with the promoted extension
Slightly, finally according to each keyword in generic keyword described in the keyword bid strategy setting
Price.Compared with the price that each keyword in generic keyword is set by manual type at present,
The embodiment of the present invention receive first client transmission generic keyword and with the generic keyword
Corresponding promoted extension, then obtains keyword bid strategy corresponding with the promoted extension, finally
The price of each keyword in the generic keyword according to the keyword bid strategy setting, from
And by the invention it is possible to realize by keyword bid strategy automatically in generic keyword
Each keyword arranges price, and then improves the efficiency of keyword prices setting.
Further, the embodiment of the present invention provides a kind of keyword prices and arranges device, as shown in figure 3,
Described device includes：Receiving unit 31, acquiring unit 32, setting unit 33.
Receiving unit 31, receive client send generic keyword, and with the generic key
The corresponding promoted extension of word, the generic keyword includes multiple keywords.
Acquiring unit 32, for obtaining keyword bid strategy corresponding with the promoted extension.
Setting unit 33, in the generic keyword according to the keyword bid strategy setting
The price of each keyword.
It should be noted that a kind of keyword prices provided in an embodiment of the present invention are arranged involved by device
Other corresponding descriptions of each functional unit, may be referred to the correspondence description of method shown in Fig. 1, and here is not
Repeat again, it should be understood that the device in the present embodiment can be corresponded to realizing in preceding method embodiment
Full content.
Embodiments provide a kind of keyword prices and device is set, client is received first and is sent
Generic keyword, and promoted extension corresponding with the generic keyword, the generic pass
Keyword includes multiple keywords, then obtains keyword bid strategy corresponding with the promoted extension,
Finally according to the valency of each keyword in generic keyword described in the keyword bid strategy setting
Lattice.Compared with the price that each keyword in generic keyword is set by manual type at present,
The embodiment of the present invention receive first client transmission generic keyword and with the generic keyword
Corresponding promoted extension, then obtains keyword bid strategy corresponding with the promoted extension, finally
The price of each keyword in the generic keyword according to the keyword bid strategy setting, from
And by the invention it is possible to realize by keyword bid strategy automatically in generic keyword
Each keyword arranges price, and then improves the efficiency of keyword prices setting.
Further, the embodiment of the present invention provides another kind of keyword prices and arranges device, such as Fig. 4 institutes
Show, described device includes：Receiving unit 41, acquiring unit 42, setting unit 43.
Receiving unit 41, receive client send generic keyword, and with the generic key
The corresponding promoted extension of word, the generic keyword includes multiple keywords.
Acquiring unit 42, for obtaining keyword bid strategy corresponding with the promoted extension.
Setting unit 43, in the generic keyword according to the keyword bid strategy setting
The price of each keyword.
Further, the promoted extension includes popularization plan.
The receiving unit 41, is additionally operable to receive the pass corresponding with the popularization plan that client is arranged
Keyword bidding strategy.
The receiving unit 41, specifically for receiving the corresponding with the popularization plan of client setting
Keyword best bid, keyword lowest offer, the bid of Keywords matching pattern and/or popularization plan go out
Valency scope.
Further, the promoted extension also includes modular plan.
The receiving unit 41, is additionally operable to receive the pass corresponding with the popularization unit that client is arranged
Keyword bidding strategy.
The receiving unit 41, is specifically additionally operable to receive the corresponding with the popularization unit of client setting
Keyword best bid, keyword lowest offer, Keywords matching pattern bid and/or promote unit
Bid ranges.
Further, the setting unit 43 includes：
Matching module 431, if being the popularization plan for the promoted extension, will be described generic
Keyword in keyword and Keywords matching pattern corresponding with popularization plan bid are carried out
Match somebody with somebody, to obtain suggestion bid corresponding with the keyword.
Merging module 432, for will the keyword best bid corresponding with the popularization plan, institute
State keyword lowest offer and the popularization plan bid ranges are merged, to obtain keyword bid
Scope.
Statistical module 433, for counting the average price of the suggestion bid and existing keyword prices.
Setup module 434, if for the average price within the bid ranges of the keyword,
The price of the keyword is arranged into the average price.
Matching module 431, if it is the popularization unit to be additionally operable to the promoted extension, will be described similar
Keyword in other keyword and Keywords matching pattern bid corresponding with the popularization unit are carried out
Match somebody with somebody, to obtain suggestion bid corresponding with the keyword.
Merging module 432, be additionally operable to by with the popularization corresponding keyword best bid of unit,
The keyword lowest offer and the popularization unit bid ranges are merged, and are gone out with obtaining keyword
Valency scope.
Statistical module 433, for counting the average price of the suggestion bid and existing keyword prices.
Setup module 434, if for the average price within the scope of the keyword bid, will
The price of the keyword is arranged to the average price.
Further, described device also includes：Input block 44.
The output unit 44, if for the keyword best bid corresponding with the popularization plan,
The keyword lowest offer and the popularization plan bid ranges cannot merge；Or
With the popularization corresponding keyword best bid of unit, the keyword lowest offer and
The popularization unit bid ranges cannot merge；Or
The average price is not within the scope of the keyword bid；
Keyword bid strategy setting miscue information is then exported, so that client is carried according to described
Show that information adjusts the bidding strategy of keyword.
It should be noted that a kind of keyword prices provided in an embodiment of the present invention are arranged involved by device
Other corresponding descriptions of each functional unit, may be referred to the correspondence description of method shown in Fig. 2, and here is not
Repeat again, it should be understood that the device in the present embodiment can be corresponded to realizing in preceding method embodiment
Full content.
Embodiments provide another kind of keyword prices and device is set, client is received first and is sent out
The generic keyword for sending, and promoted extension corresponding with the generic keyword, it is described generic
Keyword includes multiple keywords, then obtains keyword bid plan corresponding with the promoted extension
Slightly, finally according to each keyword in generic keyword described in the keyword bid strategy setting
Price.Compared with the price that each keyword in generic keyword is set by manual type at present,
The embodiment of the present invention receive first client transmission generic keyword and with the generic keyword
Corresponding promoted extension, then obtains keyword bid strategy corresponding with the promoted extension, finally
The price of each keyword in the generic keyword according to the keyword bid strategy setting, from
And by the invention it is possible to realize by keyword bid strategy automatically in generic keyword
Each keyword arranges price, and then improves the efficiency of keyword prices setting.
The keyword prices arrange device includes processor and memory, above-mentioned receiving unit, acquisition
Unit, setting unit and output unit etc. are stored in memory, by processor as program unit
Perform storage said procedure unit in memory to realize corresponding function.
Kernel is included in processor, is gone in memory to transfer corresponding program unit by kernel.Kernel can
To arrange one or more, by adjusting kernel parameter the efficiency of keyword prices setting is improved.
Memory potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash
RAM), memory includes at least one storage chip.
Present invention also provides a kind of computer program, when performing on data processing equipment,
It is adapted for carrying out initializing the program code of there are as below methods step：Receive the generic pass that client sends
Keyword, and promoted extension corresponding with the generic keyword, the generic keyword includes
Multiple keywords；Obtain keyword bid strategy corresponding with the promoted extension；According to the key
Word bidding strategy arranges the price of each keyword in the generic keyword.
Those skilled in the art it should be appreciated that embodiments herein can be provided as method, system,
Or computer program.Therefore, the application can be implemented using complete hardware embodiment, complete software
Example or with reference to the form of the embodiment in terms of software and hardware.And, the application can be adopted at one
Or it is multiple wherein include computer usable program code computer-usable storage medium (including but not
Be limited to magnetic disc store, CD-ROM, optical memory etc.) on the computer program implemented
Form.
The application is with reference to the method according to the embodiment of the present application, equipment (system) and computer program
The flow chart and/or block diagram of product is describing.It should be understood that can be realized flowing by computer program instructions
In each flow process and/or square frame and flow chart and/or block diagram in journey figure and/or block diagram
Flow process and/or square frame combination.Can provide these computer program instructions to all-purpose computer, specially
With the processor of computer, Embedded Processor or other programmable data processing devices producing one
Machine so that produced by the instruction of computer or the computing device of other programmable data processing devices
It is raw to be used to realize in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple sides
The device of the function of specifying in frame.
These computer program instructions may be alternatively stored in can guide computer or other programmable datas to process
In the computer-readable memory that equipment works in a specific way so that be stored in the computer-readable and deposit
Instruction in reservoir is produced and includes the manufacture of command device, and command device realization is in flow chart one
The function of specifying in flow process or one square frame of multiple flow processs and/or block diagram or multiple square frames.
These computer program instructions can also be loaded into computer or other programmable data processing devices
On so that series of operation steps is performed on computer or other programmable devices to produce computer
The process of realization, so as to the instruction performed on computer or other programmable devices is provided for realizing
Specify in one flow process of flow chart or one square frame of multiple flow processs and/or block diagram or multiple square frames
The step of function.
In a typical configuration, computing device include one or more processors (CPU), input/
Output interface, network interface and internal memory.
Memory potentially includes the volatile memory in computer-readable medium, random access memory
The form such as device (RAM) and/or Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash
RAM).Memory is the example of computer-readable medium.
Computer-readable medium includes that permanent and non-permanent, removable and non-removable media can be with
Information Store is realized by any method or technique.Information can be computer-readable instruction, data knot
Structure, the module of program or other data.The example of the storage medium of computer includes, but are not limited to phase
Become internal memory (PRAM), static RAM (SRAM), dynamic random access memory
(DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electricity can
Erasable programmable read-only memory (EPROM) (EEPROM), fast flash memory bank or other memory techniques, read-only light
Disk read-only storage (CD-ROM), digital versatile disc (DVD) or other optical storages, magnetic
Cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus or any other non-transmission medium,
Can be used to store the information that can be accessed by a computing device.Define according to herein, computer-readable
Medium does not include temporary computer readable media (transitory media), the such as data-signal and load of modulation
Ripple.
Embodiments herein is these are only, the application is not limited to.For this area skill
For art personnel, the application can have various modifications and variations.It is all spirit herein and principle it
Interior made any modification, equivalent substitution and improvements etc., should be included in claims hereof model
Within enclosing.
Claims (10)
1. a kind of keyword prices method to set up, it is characterised in that include：
Receive the generic keyword that client sends, and popularization corresponding with the generic keyword
Scope, the generic keyword includes multiple keywords；
Obtain keyword bid strategy corresponding with the promoted extension；
The valency of each keyword in the generic keyword according to the keyword bid strategy setting
Lattice.
2. keyword prices method to set up according to claim 1, it is characterised in that described to push away
Wide scope include popularization plan, acquisition keyword bid strategy corresponding with the promoted extension it
Before, methods described also includes：
Receive the keyword bid strategy corresponding with the popularization plan that client is arranged；
The keyword bid strategy corresponding with the popularization plan for receiving client setting includes：
Receive keyword best bid corresponding with the popularization plan, the keyword of client setting most
Low bid, the bid of Keywords matching pattern and/or popularization plan bid ranges.
3. keyword prices method to set up according to claim 1, it is characterised in that described to push away
Wide scope include promote unit, acquisition keyword bid strategy corresponding with the promoted extension it
Before, methods described also includes：
Receive the keyword bid strategy corresponding with the popularization unit that client is arranged；
The keyword bid strategy corresponding with the popularization unit for receiving client setting includes：
Receive keyword best bid corresponding with the popularization unit, the keyword of client setting most
Low bid, the bid of Keywords matching pattern and/or popularization unit bid ranges.
4. keyword prices method to set up according to claim 2, it is characterised in that described
Include according to the price of each keyword in generic keyword described in the keyword bid strategy setting：
If the promoted extension is the popularization plan, by the keyword in the generic keyword
And Keywords matching pattern bid corresponding with the popularization plan is matched, to obtain and the pass
The corresponding suggestion bid of keyword；
Will the keyword best bid corresponding with the popularization plan, the keyword lowest offer
Merge with the popularization plan bid ranges, to obtain keyword bid scope；
The statistics suggestion bid and the average price of existing keyword prices；
If the average price is within the scope of the keyword bid, by the price of the keyword
It is arranged to the average price.
5. keyword prices method to set up according to claim 3, it is characterised in that described
Include according to the price of each keyword in generic keyword described in the keyword bid strategy setting：
If the promoted extension is the popularization unit, by the keyword in the generic keyword
And Keywords matching pattern bid corresponding with the popularization unit is matched, to obtain and the pass
The corresponding suggestion bid of keyword；
Will the keyword best bid corresponding with the popularization unit, the keyword lowest offer
Merge with the popularization unit bid ranges, to obtain keyword bid scope；
The statistics suggestion bid and the average price of existing keyword prices；
If the average price is within the scope of the keyword bid, by the price of the keyword
It is arranged to the average price.
6. the keyword prices method to set up according to claim 4 or 5, it is characterised in that institute
State and the price of the keyword is arranged to before the average price, methods described also includes：
If the keyword best bid corresponding with the popularization plan, the keyword lowest offer
Cannot merge with the popularization plan bid ranges；Or
With the popularization corresponding keyword best bid of unit, the keyword lowest offer and
The popularization unit bid ranges cannot merge；Or
The average price is not within the scope of the keyword bid；
Keyword bid strategy setting miscue information is then exported, so that client is carried according to described
Show that information adjusts the bidding strategy of keyword.
7. a kind of keyword prices arrange device, it is characterised in that include：
Receiving unit, receive client send generic keyword, and with the generic keyword
Corresponding promoted extension, the generic keyword includes multiple keywords；
Acquiring unit, for obtaining keyword bid strategy corresponding with the promoted extension；
Setting unit, for each in the generic keyword according to the keyword bid strategy setting
The price of individual keyword.
8. keyword prices according to claim 7 arrange device, it is characterised in that described to push away
Wide scope includes popularization plan；
The receiving unit, is additionally operable to receive the key corresponding with the popularization plan that client is arranged
Word bidding strategy；
The receiving unit, specifically for receiving the pass corresponding with the popularization plan that client is arranged
Keyword best bid, keyword lowest offer, the bid of Keywords matching pattern and/or popularization plan bid
Scope.
9. keyword prices according to claim 7 arrange device, it is characterised in that described to push away
Wide scope also includes promoting unit；
The receiving unit, is additionally operable to receive the key corresponding with the popularization unit that client is arranged
Word bidding strategy；
The receiving unit, is specifically additionally operable to receive the corresponding with the popularization unit of client setting
Keyword best bid, keyword lowest offer, the bid of Keywords matching pattern and/or popularization unit go out
Valency scope.
10. keyword prices according to claim 8 arrange device, it is characterised in that described
Setting unit includes：
Matching module, if being the popularization plan for the promoted extension, by the generic pass
Keyword and Keywords matching pattern corresponding with popularization plan bid in keyword is matched,
To obtain suggestion bid corresponding with the keyword；
Merging module, for will the keyword best bid corresponding with the popularization plan, described
Keyword lowest offer and the popularization plan bid ranges are merged, to obtain keyword bid model
Enclose；
Statistical module, for counting the average price of the suggestion bid and existing keyword prices；
Setup module, if for the average price within the bid ranges of the keyword, will
The price of the keyword is arranged to the average price.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510729198.1A CN106651414A (en) | 2015-10-30 | 2015-10-30 | Keyword price setting method and apparatus |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510729198.1A CN106651414A (en) | 2015-10-30 | 2015-10-30 | Keyword price setting method and apparatus |
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| CN106651414A true CN106651414A (en) | 2017-05-10 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109360017A (en) * | 2018-09-11 | 2019-02-19 | 广东神马搜索科技有限公司 | The method and apparatus for determining advertisement reserve price for query statement |
| CN111105269A (en) * | 2019-11-29 | 2020-05-05 | 北京云测信息技术有限公司 | Advertisement putting processing method, device, equipment and storage medium |
-
2015
- 2015-10-30 CN CN201510729198.1A patent/CN106651414A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109360017A (en) * | 2018-09-11 | 2019-02-19 | 广东神马搜索科技有限公司 | The method and apparatus for determining advertisement reserve price for query statement |
| CN111105269A (en) * | 2019-11-29 | 2020-05-05 | 北京云测信息技术有限公司 | Advertisement putting processing method, device, equipment and storage medium |
| CN111105269B (en) * | 2019-11-29 | 2023-05-26 | 北京云测信息技术有限公司 | Advertisement delivery processing method, device, equipment and storage medium |
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