CN106649482B - Information pushing method and device - Google Patents
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- CN106649482B CN106649482B CN201610873292.9A CN201610873292A CN106649482B CN 106649482 B CN106649482 B CN 106649482B CN 201610873292 A CN201610873292 A CN 201610873292A CN 106649482 B CN106649482 B CN 106649482B
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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Abstract
The embodiment of the invention provides an information pushing method. The method comprises the following steps: determining a target number of data contents to be pushed to a user in response to a reading time set by the user; and selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user. According to the method, the number of the data contents pushed to the user is determined according to the reading time of the user, so that the user can fully utilize the reading time. In addition, the embodiment of the invention provides an information pushing device.
Description
Technical Field
The embodiment of the invention relates to the technical field of data pushing, in particular to an information pushing method and device.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
With the development of electronic informatization, users can obtain data contents in user terminals through social media software, such as: the news information is obtained through a news client, and the data content released by friends is obtained through the friend dynamic or circle dynamic function in the social software.
When a user opens social media software for the first time or executes refreshing operation in the social media software, the social media software pushes a certain amount of data contents to the user, and the data contents recommended to the user each time generally comprise all data contents updated between the previous pushing and the current pushing, so that the amount of the data contents pushed each time cannot be controlled, but when the user obtains the data contents by using the social media software to read, the data contents cannot be read indefinitely, generally have time limitation, so that the pushed data contents are more, and the user cannot read the important data contents within limited time; the situation that the pushed data content is less, the recommended data content is completely read by the user in the sufficiently long reading time, and the software is closed in advance may also occur, and no matter which situation occurs, the situation is not favorable for the user to fully utilize the reading time of the user.
Therefore, there is a need for an information pushing method to determine the amount of data content to be pushed to a user according to the reading time of the user, so that the user can fully utilize the reading time.
Disclosure of Invention
In the prior art, when data contents are pushed, the quantity of the pushed data contents each time cannot be controlled, and the reading time of a user each time is limited, so that more pushed data contents may occur, the user cannot completely read important data contents within a limited time, or the pushed data contents may be less, and in a sufficient reading time, the user completely reads recommended data contents, and closes software early.
For this reason, an improved information pushing method is highly needed to determine the amount of data content to be pushed to the user according to the reading time of the user, so that the user can fully utilize the reading time.
In this context, the embodiments of the present invention are intended to provide an information pushing method and apparatus.
In a first aspect of embodiments of the present invention, an information pushing method is provided, including:
determining a target number of data contents to be pushed to a user in response to a reading time set by the user;
and selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user.
In a possible implementation manner, an embodiment of the present invention provides the method, wherein the determining, in response to the reading time set by the user, a target number of data contents to be pushed to the user includes: and responding to the reading time set by the user, and determining the target quantity of the data contents to be pushed to the user according to the predetermined time for the user to read each data content in the data contents to be pushed.
In a possible implementation manner, the determining, by the method provided by the embodiment of the present invention, a time when a user reads each of data contents to be pushed includes: for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user to the data content and the historical reading data of the user; wherein, the preference score value of the user for the data content is obtained from the predetermined preference score value of the user for each data content in the data content to be pushed.
In a possible implementation manner, the foregoing method provided by an embodiment of the present invention is a method for determining, according to a type of the data content, a length of the data content, a preference score value of a user for the data content, and historical reading data of the user, a time when the user reads the data content, including: determining the average speed of the user for reading the data content of the type according to the historical reading data of the user; determining the reference time for the user to read the data content according to the average speed for the user to read the data content of the type and the length of the data content; and determining the additional consumption time of the user in reading the data content according to the preference score value of the user on the data content, and taking the sum of the reference time and the additional consumption time as the time of the user in reading the data content.
In a possible implementation manner, in the foregoing method provided in an embodiment of the present invention, the selecting a target number of data contents from data contents to be pushed and pushing the data contents to the user includes: when data contents with a target quantity are selected from the data contents to be pushed and pushed to the user, the data contents with the target quantity are selected from the data contents to be pushed and pushed to the user according to a predetermined preference score value of each data content in the data contents to be pushed by the user according to a first preset rule.
In a possible implementation manner, in the foregoing method provided by an embodiment of the present invention, the selecting, by a first preset rule, a target number of data contents from data contents to be pushed to push to the user includes: and selecting a target number of data contents from the high preference score value to the low preference score value of each data content in the data contents to be pushed by a predetermined user and pushing the data contents to the user.
In a possible implementation manner, the method provided by the embodiment of the present invention further includes: when the selected target number of data contents are pushed to the user for displaying, the data contents pushed to the user are displayed according to a second preset rule according to a predetermined preference score value of each data content in the data contents to be pushed by the user.
In a possible implementation manner, in the method provided in an embodiment of the present invention, the displaying, according to a second preset rule, data content pushed to a user includes: and displaying the data contents pushed to the user in the order of the preference score value of each data content to be pushed from high to low by the predetermined user.
In a possible implementation manner, the foregoing method provided by an embodiment of the present invention is a method for determining a preference score value of each data content to be pushed by a user, including: and for each data content in the data content to be pushed, scoring the data content on each index by using a first preset algorithm according to a preset index, and calculating a preference score value of the user on the data content by using a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
In a possible implementation manner, in the foregoing method provided by an embodiment of the present invention, the preset index includes one or more of the following: index I, the number of times of interaction with a user within preset time length of the user who issues data content; the index II, a data content release user, a data content release form and the information content contained in the data content; index three, the release time of the data content.
In a possible implementation manner, the foregoing method provided in an embodiment of the present invention further includes: and if the total quantity of the data contents to be pushed is less than the target quantity, selecting the data contents from a preset data content source and pushing the data contents to the user.
In a possible implementation manner, the method provided by the embodiment of the present invention further includes: determining whether the number of the data contents to be pushed is greater than a preset number threshold; in response to determining that the number of the data contents to be pushed is greater than a preset number threshold, displaying a plurality of optional reading times to a user or requesting the user to input the reading time; after determining that the user selects or inputs the reading time, performing a step of responding to the reading time set by the user.
In a second aspect of embodiments of the present invention, there is provided an information pushing apparatus including:
the push quantity determining module is used for responding to the reading time set by the user and determining the target quantity of the data contents pushed to the user;
and the data content pushing module is used for selecting a target number of data contents from the data contents to be pushed and pushing the data contents to the user.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the push quantity determining module is specifically configured to: and responding to the reading time set by the user, and determining the target quantity of the data contents to be pushed to the user according to the time for the user to read each data content in the data contents to be pushed, which is predetermined by the reading time estimation module.
In a possible implementation manner, an embodiment of the present invention provides the above apparatus, further including: the reading time pre-estimating module is used for: and for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user to the data content and the historical reading data of the user, wherein the preference score value of the user to the data content is acquired from the preference score value of each data content to be pushed, which is predetermined by the preference degree quantifying module.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the reading time estimating module includes: the reading speed determining unit is used for determining the average speed of the user for reading the data content of the type according to the historical reading data of the user; the reference time calculation unit is used for determining the reference time for the user to read the data content according to the average speed for the user to read the data content of the type and the length of the data content; and the reading time determining unit is used for determining the extra consumption time of the user in reading the data content according to the preference score value of the user on the data content, and taking the sum of the reference time and the extra consumption time as the time for the user to read the data content.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the data content pushing module is specifically configured to: when the target amount of data contents are selected from the data contents to be pushed and pushed to the user, the target amount of data contents are selected from the data contents to be pushed and pushed to the user according to the preference score value of each data content in the data contents to be pushed, which is predetermined by the preference degree quantizing module, and the first preset rule.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the data content pushing module selects a target amount of data content from data content to be pushed according to a first preset rule, and pushes the target amount of data content to the user, where the target amount of data content is specifically used for: and selecting a target number of data contents from the high preference score value to the low preference score value of each data content in the data contents to be pushed by a predetermined user and pushing the data contents to the user.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the presentation module is configured to, when pushing the selected target number of data contents to the user for presentation, present, according to a preference score value of each data content to be pushed by the user, which is predetermined by the preference degree quantizing module, the data contents pushed to the user according to a second preset rule.
In a possible implementation manner, in the apparatus provided in an embodiment of the present invention, the displaying module displays data content pushed to the user according to a second preset rule, and includes: and displaying the data contents pushed to the user in the order of the preference score value of each data content to be pushed from high to low by the predetermined user.
In a possible implementation manner, an embodiment of the present invention provides the above apparatus, further including: the preference level quantifying module is configured to: and for each data content in the data content to be pushed, scoring the data content on each index by using a first preset algorithm according to a preset index, and calculating a preference score value of the user on the data content by using a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
In a possible implementation manner, in the apparatus provided by an embodiment of the present invention, the preset index in the preference degree quantifying module includes one or more of the following: index I, the number of times of interaction with a user within preset time length of the user who issues data content; the index II, a data content release user, a data content release form and the information content contained in the data content; index three, the release time of the data content.
In a possible implementation manner, an embodiment of the present invention provides the above apparatus, further including: and the data content supplementing module is used for selecting data contents from a preset data content source and pushing the data contents to the user under the condition that the total number of the data contents to be pushed is smaller than the target number.
In a possible implementation manner, an embodiment of the present invention provides the foregoing apparatus, further including: the determining module is used for determining whether the number of the data contents to be pushed is greater than a preset number threshold value or not; the reading time setting module is used for responding to the fact that the number of the data contents to be pushed is larger than a preset number threshold value, displaying a plurality of optional reading times for a user or requesting the user to input the reading time; and the notification module is used for notifying the pushing quantity determination module to execute the step of responding to the reading time set by the user after determining that the reading time is selected or input by the user.
In a third aspect of the embodiments of the present invention, an information pushing apparatus is provided, which may include a memory and a processor, where the processor may be configured to read a program in the memory, and perform the following processes:
determining a target number of data contents to be pushed to a user in response to a reading time set by the user;
and selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user.
In a fourth aspect of embodiments of the present invention, there is provided a program product comprising program code for performing, when the program product is run, the following:
determining a target number of data contents to be pushed to a user in response to a reading time set by the user;
and selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user.
According to the information pushing method and device provided by the embodiment of the invention, the target quantity of the data contents to be pushed to the user is determined according to the reading time set by the user, and the data contents with the target quantity are selected from the data contents to be pushed and pushed to the user, so that the time for the user to finish reading the pushed data contents is the same as or similar to the reading time set by the user, and the user can fully utilize the reading time.
Drawings
The above and other objects, features and advantages of exemplary embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
FIG. 1 schematically illustrates an application scenario according to an embodiment of the present invention;
fig. 2 schematically shows a flow chart of an information pushing method according to an embodiment of the present invention;
FIG. 3 schematically illustrates a flow chart for determining a time for a user to read each data content in accordance with an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention;
fig. 5 schematically shows a structural diagram of an information pushing apparatus according to another embodiment of the present invention;
fig. 6 schematically shows a program product for an information push method according to an embodiment of the present invention.
In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
According to the embodiment of the invention, an information pushing method and device are provided.
In this document, it is to be understood that any number of elements in the figures are provided by way of illustration and not limitation, and any nomenclature is used for differentiation only and not in any limiting sense.
The principles and spirit of the present invention are explained in detail below with reference to several representative embodiments of the invention.
Summary of The Invention
The inventor finds that, when data contents are pushed in the prior art, the quantity of the pushed data contents each time cannot be controlled, and the reading time of a user each time is limited, so that the situation that the pushed data contents are more, the user cannot completely read the important data contents within limited time, or the situation that the pushed data contents are less, in sufficient reading time, the user completely reads the recommended data contents, and closes the software early is likely to occur, and no matter which situation occurs, the situation is not favorable for the user to fully utilize the reading time of the user. An improved information pushing method is lacked in the prior art, so that a user can fully utilize reading time.
Therefore, the invention provides an information pushing method and an information pushing device, wherein the information pushing method comprises the following steps: determining a target number of data contents to be pushed to a user in response to a reading time set by the user; and selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user.
Having described the general principles of the invention, various non-limiting embodiments of the invention are described in detail below.
Application scene overview
Referring to fig. 1, as shown in fig. 1, an application scenario diagram of the information push method provided by the embodiment of the present invention includes a user 10, a user terminal 101, and a server 102, where the user terminal 101 may be installed with various clients, such as a QQ client, a wechat client, a microblog client, a news client, and the like.
When the user 10 acquires data content from the application client in the user terminal 101, for example: when information is acquired through a news client (a news client is started or a refreshing operation is executed in the news client), the news client presents a plurality of reading time selection buttons to a user 10, so that the user 10 can select reading time, or requests the user 10 to input reading time, after the user 10 selects the reading time or inputs the reading time, according to the reading time of the user 10 and the predetermined time for the user 10 to read each data content in the data content to be pushed, the target number of the data content to be pushed to the user 10 is determined, and the data content with the target number is selected from the data content to be pushed and pushed to the user 10, wherein the data content to be pushed is acquired from a server 103 by a user terminal 101.
When a target number of data contents are selected from the data contents to be pushed and pushed to the user 10, the target number of data contents may be selected from high to low according to a predetermined preference score value of each data content of the data contents to be pushed by the user 10 and pushed to the user 10, and after the data contents are pushed to the user 10, when the pushed data contents are displayed in an application client of the user terminal 101, the data contents pushed to the user may also be displayed in a sequence from high to low according to the predetermined preference score value of each data content of the data contents to be pushed by the user 10.
Wherein the user terminal 101 and the server 102 may communicate via a cellular mobile network or a wireless local area network. The user terminal 101 may be a mobile phone, a tablet computer, etc., and the server 102 may be any server device capable of providing data content.
Exemplary method
An information push method according to an exemplary embodiment of the present invention is described below with reference to fig. 2 to 3 in conjunction with an application scenario of fig. 1. It should be noted that the above application scenarios are merely illustrated for the convenience of understanding the spirit and principles of the present invention, and the embodiments of the present invention are not limited in this respect. Rather, embodiments of the present invention may be applied to any scenario where applicable.
Fig. 2 is a schematic flow diagram of an information pushing method according to an embodiment of the present invention, which mainly includes a data content pushing flow, and an execution subject may be a user terminal 101 and/or a server 102 in an application scene overview, as shown in fig. 2, the information pushing method according to the embodiment of the present invention includes the following steps:
step 201, in response to the reading time set by the user, determining the target number of the data content to be pushed to the user.
In specific implementation, when a user starts an application program client or executes a refresh operation in the application program client, a plurality of reading time selection buttons are displayed to the user for the user to select reading time or request the user to input reading time, and after the user selects the reading time or inputs the reading time, the target number of data contents pushed to the user is determined according to the reading time set by the user.
It should be noted that, determining the target number of data contents to be pushed to the user may be determined according to the ratio of the reading time set by the user to the time when the user reads a single data content, for example: the reading time set by the user is 30 minutes, and the time for the user to read a single data content is 2 minutes, so that the target number can be determined to be 15; the reading time can also be estimated according to a certain rule set by the user, for example: if the reading time set by the user is 5 minutes, the estimated number of targets is 2, and for example: if the reading time set by the user is 10 minutes, the estimated number of objects is 5.
In specific implementation, the time for the user to read the single data content may be configured in advance, for example: presetting the time for reading each data content for a user to be 2 minutes; or may be a predetermined time for the user to read each data content in the data content to be pushed, for example: according to the historical reading data of the user, the time for the user to read each data content in the data content to be pushed is predetermined; of course, it may also be determined from historical reading data of all users, such as: and (4) counting the average time of reading the single data content by all the users by using a big data technology, wherein the average time is used as the time of reading the single data content by the users.
Step 202, selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to a user.
In specific implementation, a target amount of data contents are selected from the data contents to be pushed and pushed to a user, and the data contents can be selected according to any rule, for example: and selecting the data content with the updating time closest to the current time, or selecting the data content of a specific type, or selecting the data content interested by the user according to an interested tag set by the user, and the like.
According to the embodiment of the invention, the target quantity of the data contents to be pushed to the user is determined according to the reading time set by the user, and the data contents with the target quantity are selected from the data contents to be pushed and pushed to the user, so that the time for the user to finish reading the pushed data contents is the same as or similar to the reading time set by the user, and the user can fully utilize the reading time.
In step 201, in order to improve the accuracy of the determined target number, it is preferable that the determining the target number of the data content to be pushed to the user in response to the reading time set by the user includes: and responding to the reading time set by the user, and determining the target quantity of the data contents to be pushed to the user according to the predetermined time for the user to read each data content in the data contents to be pushed.
Since the time for the user to read each data content is not only related to the type of the data content and the length of the data content, but also related to the preference degree of the user for the data content, specifically, if the user prefers a certain data content, the user may consume more time when reading the data content, and therefore, in particular, in implementation, the time for the user to read each data content in the data content to be pushed is determined, including: and for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user for the data content and the historical reading data of the user, wherein the preference score value of the user for the data content is acquired from the predetermined preference score value of the user for each data content in the data content to be pushed.
Preferably, in step 201 or in advance, the time for the user to read each data content in the data content to be pushed may be determined according to the flow shown in fig. 3.
In this step, the historical reading data of the user includes: the correspondence between the type, length and reading time of the data content read by the user, for example: the user spends 4 minutes reading the data content of a 1000 word article, again for example: it takes 1 minute for the user to read the data content containing 10 pictures. The historical reading data can be counted by the application program client, and the specific counting method can adopt a method in the prior art, which is not described herein again.
It should be noted that, when the application client calculates the historical reading data of the user, for the user who is not used for the first time or the user who has used for many times, the previously calculated reading data of the user may be used as the historical reading data of the user; and for the user who uses for the first time, if the application program client does not have the historical reading data of the user, the average value of the historical reading data of all the users is adopted as the historical reading data of the user.
As a more specific embodiment, a user a uses a news client for the first time, the news client does not have historical reading data of the user a, a user B consumes 4 minutes to read the data content of a 1000 word article using the news client, and a user C consumes 6 minutes to read the data content of the 1000 word article using the news client, and then it is determined that the time consumed by the user a to read the data content of the 1000 word article is the average of the time consumed by the user B and the time consumed by the user C according to the historical reading data of the user B and the user C, that is, the time consumed by the user a to read the data content of the 1000 word article is 5 minutes.
In specific implementation, according to the historical reading data of the user, the average speed of reading the data content of the type by the user may be determined, and still taking the above example as an example, if the user consumes 4 minutes to read the data content of the pure text type with 1000 words, the reading speed may be determined to be 250 words per minute when the user reads the data content of the pure text type; if it takes 1 minute for the user to read the data content of the picture type including 10 pictures, it can be determined that the reading speed is 10 pictures per minute when the user reads the data content of the picture type.
In this step, after determining the average speed of reading the type of data content by the user, the reference time for reading the data content by the user may be determined according to the average speed of reading the type of data content by the user and the length of the data content, specifically, for example: if the average speed of reading the data content of the plain text type by the user is 250 words per minute and the length of the data content is 2000 words, it can be determined that the reference time for reading the data content by the user is 8 minutes.
Since a user may additionally consume time when reading a preferred data content, after determining a reference time for the user to read the data content, in order to improve the accuracy of the determined time consumed for the user to read the data content, a sum of the reference time and the time additionally consumed for the user to read the data content needs to be used as a time for the user to read the data content based on the determined reference time.
The time that the user additionally consumes for reading the data content is determined according to the preference score value of the user for the data content, and in the specific implementation, a certain rule can be set, for example: the preference score value of the user for the data content is more than 90 minutes, the additional consumption time is 5 minutes, the preference score value of the user for the data content is 80 to 90 minutes, and the additional consumption time is 4 minutes. Of course, in other embodiments of the present invention, there may be other calculation rules or calculation methods, and the present invention is not limited to the specific examples.
As a more specific embodiment, the historical reading data of the user in the news client is as follows: the time consumed for reading the data content of 1000 pure character type is 2 minutes, the time consumed for reading the data content of 10 picture type is 1 minute, the data content A in the data content to be pushed is 3000 pure character type data content, the preference score value of the user for the data content A is 96 minutes, the data content B in the data content to be pushed is 3500 pure character type data content, the preference score value of the user for the data content B is 85 minutes, if the preference score value of the user for the data content is more than 90 minutes, the extra consumption time is 5 minutes, the preference score value of the user for the data content is 80 to 90 minutes, and the extra consumption time is 4 minutes, when the time for reading the data content A and the data content B in the data content to be pushed is determined, the data content A and the data content B are both of pure character type, therefore, firstly, according to the historical reading data of the user, it is determined that the average speed of reading the data content of the pure character type by the user is 500 characters per minute, then it can be determined that the reference time of reading the data content a by the user is 6 minutes, the reference time of reading the data content B by the user is 7 minutes, since the preference score value of the user for the data content a is 96 minutes, and the preference score value of the user for the data content B is 85 minutes, therefore, the extra consumption time of the user is 5 minutes when reading the data content a, the extra consumption time of the user is 4 minutes when reading the data content B, the determined time of reading the data content a by the user is 11 minutes, and the determined time of reading the data content B by the user is also 11 minutes.
In order to improve the reading efficiency of the user and improve the click rate of the user on the pushed data content, and avoid the user missing valuable data content, preferably, when the target number of data contents are selected from the data contents to be pushed and pushed to the user in step 202, the target number of data contents are selected from the data contents to be pushed and pushed to the user according to a predetermined preference score value of each data content in the data contents to be pushed by the user according to a first preset rule.
The method for pushing the data contents to the user includes the following steps: and selecting a target number of data contents from the high preference score value to the low preference score value of each data content in the data contents to be pushed by a predetermined user and pushing the data contents to the user. Of course, it should be understood by those skilled in the art that the first preset rule may be other rules in other embodiments of the present invention, and is not limited to the specific definition here. For example: in other embodiments of the present invention, selecting a target number of data contents from data contents to be pushed according to a first preset rule, and pushing the data contents to a user includes: and randomly selecting a target amount of data contents from the data contents with the preference score value larger than a preset score threshold value (for example, 60 points) and pushing the data contents to the user.
More preferably, when the selected target number of data contents are pushed to the user for display, the data contents pushed to the user are displayed according to a second preset rule according to a predetermined preference score value of each data content in the data contents to be pushed by the user.
Wherein, the data content pushed to the user is displayed according to a second preset rule, and the method comprises the following steps: and displaying the data contents pushed to the user in the order of the preference score value of each data content to be pushed from high to low by the predetermined user. Of course, it should be understood by those skilled in the art that the second preset rule may be other rules in other embodiments of the present invention, and is not limited to the specific definition here. For example: in other embodiments of the present invention, displaying the data content pushed to the user according to a second preset rule includes: and displaying the data content pushed to the user in the order of the preference score value from low to high.
Preferably, in step 201 or in advance, the embodiment of the present invention may determine a preference score value of each data content to be pushed by the user, where the preference score value is used to characterize the degree of preference of the user for the data content. In specific implementation, the determination can be performed in the following manner:
and for each data content in the data content to be pushed, scoring the data content on each index by using a first preset algorithm according to a preset index, and calculating a preference score value of the user on the data content by using a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
The preset indexes comprise one or more of the following indexes:
index I, the number of times of interaction with a user within preset time length of the user who issues data content; the preset duration can be freely set, for example: the preset time is 1 day.
The index II, a data content release user, a data content release form and the information content contained in the data content; the publishing users of the data content may be divided into users concerned by the user and users not concerned by the user, or users known by the user and users unknown by the user, and the publishing form of the data content includes but is not limited to: the information amount contained in the data content can be determined by adopting a method in the prior art, and details are not repeated here.
Index three, the distribution time of the data content.
In specific implementation, other indexes may also be preset, for example: the click rate of the data content, whether to push the data content in a key manner, and the like, and the three preset indexes in the embodiment of the present invention are not limited specifically. The first preset algorithm may be the same or different for each index.
More preferably, the first preset algorithm is set separately for each different index. For example: aiming at the index one, the first preset algorithm is set as follows: 2 times of the interaction times, or 5 times of the interaction times, and the like; aiming at the index II, the first preset algorithm is set as follows: the data content released by a user concerned by the user is marked with 10 minutes, the data content released by a user not concerned by the user is marked with 5 minutes, the release form of the data content is 20 minutes, the release form is 10 minutes for reprinting or commenting, the data content is pure characters and the number of words is more than 10, the data content is considered to contain a large amount of information, the data content is marked with 20 minutes, the data content is a link, the data content is considered to contain a medium amount of information, the data content is marked with 10 minutes, the data content is a picture or an expression, and the data content is confirmed to contain a small amount of information, and the data content is marked with 5 minutes; for index three, the first preset algorithm may be set as: and the attenuation function Y is A X (1/2) X, wherein Y is the score value of an index three, A is a proportionality coefficient, different values can be set according to different application program clients, and X is the difference value between the current time and the release time of the data content. It should be understood by those skilled in the art that, in the implementation, the preset algorithm for each index may be other algorithms, and the above example is not limited to the specific example. For example: in other embodiments of the present invention, for the second indicator, the score of the distribution form for reprinting may be higher than the score of the distribution form for distribution, and the score of the data content for picture or expression may be higher than the score of the data content for text; for index three, when quantifying the distribution time of the data content, other functions may also be used, such as: y is A X (1/3) X.
After the data content is scored on each index by the first preset algorithm, a user preference score value of the data content can be calculated by the second preset algorithm by combining preset weight values of each index. Wherein the second preset algorithm may be multiplication, for example: directly multiplying the scores obtained by the three indexes; the second predetermined algorithm may also be an addition, for example: the scores obtained by the three indexes are directly added, and of course, the second preset algorithm can be other algorithms.
Preferably, when the preference score value of the user for the data content is calculated, the second preset algorithm is as follows: and multiplying the score of each index of the data content by a preset weight value of the index, and then summing the scores of the indexes to obtain a preference score value of the user for the data content.
It should be noted that, in the specific implementation, the application client may further understand the contents of the pictures and the texts in a deep learning manner, and then determine the preference score value of the user for the data content in an auxiliary manner according to the understood contents.
Preferably, in order to ensure that data contents are available for reading within the reading time set by the user, if the total number of the data contents to be pushed is less than the target number, the data contents are selected from a preset data content source and pushed to the user. The preset data content sources include, but are not limited to, other application program clients, data contents in data that has not been pushed before, data contents published by friends that may be known, and the like.
Preferably, in order to avoid that the reading time needs to be set every time when the continuous refreshing operation is performed, the embodiment of the present invention further includes: determining whether the number of the data contents to be pushed is greater than a preset number threshold; in response to determining that the number of the data contents to be pushed is greater than a preset number threshold, displaying a plurality of optional reading times to a user or requesting the user to input the reading time; and performing a step of responding to the reading time set by the user after determining that the user selects or inputs the reading time.
Wherein, the preset number threshold can be freely set, for example: the preset number threshold is 20, that is, only when the number of the data contents to be pushed is greater than 20, the application program client can be triggered to display a plurality of optional reading times to the user or request the user to input the reading time, and the number of the data contents to be pushed to the user is determined according to the reading time set by the user.
Exemplary device
Having introduced the method of an exemplary embodiment of the present invention, an information push apparatus of an exemplary embodiment of the present invention is described next with reference to fig. 4.
Fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present invention, as shown in fig. 4, the information pushing apparatus may include the following modules:
a push number determination module 401, configured to determine, in response to a reading time set by a user, a target number of data contents to be pushed to the user;
a data content pushing module 402, configured to select a target number of data contents from the data contents to be pushed and push the data contents to the user.
Preferably, the push number determining module 401 is specifically configured to:
in response to the reading time set by the user, the target number of the data contents to be pushed to the user is determined according to the time for the user to read each data content in the data contents to be pushed, which is predetermined by the reading time estimation module 403.
In some embodiments of this embodiment, optionally, the information pushing apparatus further includes:
a reading time estimation module 403, configured to: and for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user to the data content, and the historical reading data of the user, wherein the preference score value of the user to the data content is acquired from the preference score value of each data content to be pushed, which is predetermined by the preference degree quantifying module 404.
Preferably, the reading time estimation module 403 in the information pushing device includes:
a reading speed determination unit 4031, configured to determine, according to historical reading data of the user, an average speed at which the user reads the content of the type of data;
a reference time calculation unit 4032, configured to determine, according to an average speed of the user reading the type of data content and a length of the data content, a reference time for the user to read the data content;
a reading time determining unit 4033, configured to determine, according to the preference score value of the user for the data content, an extra consumption time of the user in reading the data content, and use a sum of the reference time and the extra consumption time as a time for the user to read the data content.
Preferably, the data content pushing module 402 is specifically configured to:
when a target amount of data contents are selected from the data contents to be pushed and pushed to a user, the target amount of data contents are selected from the data contents to be pushed and pushed to the user according to a preference score value of each data content in the data contents to be pushed, which is predetermined by the preference degree quantizing module 404, by a first preset rule.
Preferably, the data content pushing module 402 selects a target amount of data content from the data content to be pushed according to a first preset rule and pushes the data content to the user, where the target amount of data content is specifically configured to:
selecting a target number of data contents from the predetermined preference score value of each data content to be pushed by the user in the sequence from high to low to push the data contents to the user.
In some embodiments of this embodiment, optionally, the information pushing apparatus further includes:
the display module 405 is configured to, when the selected target number of data contents are pushed to the user for display, display the data contents pushed to the user according to a second preset rule according to the preference score value of each data content to be pushed, which is predetermined by the preference degree quantizing module 404, of the user.
Preferably, the presentation module 405 presents the data content pushed to the user according to a second preset rule, including:
and displaying the data contents pushed to the user in a predetermined order from high preference score value to low preference score value of each data content in the data contents to be pushed by the user.
In some embodiments of this embodiment, optionally, the information pushing apparatus further includes:
a preference level quantifying module 404 for:
and for each data content in the data content to be pushed, scoring the data content on each index by using a first preset algorithm according to a preset index, and calculating a preference score value of the user on the data content by using a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
Preferably, the indicators preset in the preference degree quantifying module 404 include one or more of the following:
index I, the number of times of interaction with a user within preset time length of the user who issues data content;
the index II, a data content release user, a data content release form and the information content contained in the data content;
index three, the release time of the data content.
In some embodiments of this embodiment, optionally, the information pushing apparatus further includes:
and a data content supplementing module 406, configured to select data content from a preset data content source and push the data content to the user under the condition that the total number of the data content to be pushed is smaller than the target number.
In some embodiments of this embodiment, optionally, the information pushing apparatus further includes:
a determining module 407, configured to determine whether the number of the data contents to be pushed is greater than a preset number threshold;
a reading time setting module 408, configured to, in response to determining that the number of the data contents to be pushed is greater than the preset number threshold, display a plurality of alternative reading times to the user or request the user to input a reading time;
a notification module 409 for notifying the push quantity determination module 401 to execute the step of responding to the reading time set by the user after determining that the user selects or inputs the reading time.
Exemplary devicePrepare for
Having described the method and apparatus of an exemplary embodiment of the present invention, an information push apparatus according to another exemplary embodiment of the present invention is described next.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
In some possible embodiments, the information pushing apparatus according to the present invention may include at least one processing unit, and at least one storage unit. Wherein the storage unit stores program code which, when executed by the processing unit, causes the processing unit to execute the steps in the information push method according to various exemplary embodiments of the present invention described in the above section "exemplary method" of the present specification. For example, the processing unit may execute step 201 as shown in fig. 2, in response to a reading time set by a user, determining a target number of pushing data contents to the user; step 202, selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to a user.
The information pushing apparatus 50 according to this embodiment of the present invention is described below with reference to fig. 5. The information pushing apparatus 50 shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in fig. 5, the information pushing apparatus 50 is in the form of a general purpose computing device. The components of the information pushing device 50 may include, but are not limited to: the at least one processing unit 501, the at least one memory unit 502, and a bus 503 connecting various system components (including the processing unit 501 and the memory unit 502).
The storage unit 502 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)5021 and/or cache memory 5022, and may further include Read Only Memory (ROM) 5023.
The storage unit 502 may also include a program/utility 5025 having a set (at least one) of program modules 5024, such program modules 5024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The information pushing apparatus 50 may also communicate with one or more external devices 504 (e.g., keyboard, pointing device, etc.), with one or more devices that enable a user to interact with the information pushing apparatus 50, and/or with any device (e.g., router, modem, etc.) that enables the information pushing apparatus 50 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 505. Also, the information pushing device 50 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 506. As shown in fig. 5, the network adapter 506 communicates with the other modules of the information push device 50 via the bus 503. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the information pushing device 50, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Exemplary program product
In some possible embodiments, various aspects of the information pushing method provided by the present invention may also be implemented in the form of a program product including program code for causing a computer device to perform the steps in the information pushing method according to various exemplary embodiments of the present invention described in the above section "exemplary method" of this specification when the program product runs on the computer device, for example, the computer device may perform step 201 as shown in fig. 2, and determine a target number of data contents to be pushed to a user in response to a reading time set by the user; step 202, selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to a user.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
As shown in fig. 6, a program product 60 for information push according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device over any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., over the internet using an internet service provider).
It should be noted that although in the above detailed description several modules or sub-modules of the apparatus are mentioned, such division is merely exemplary and not mandatory. Indeed, the features and functionality of two or more of the modules described above may be embodied in one module according to embodiments of the invention. Conversely, the features and functions of one module described above may be further divided into embodiments by a plurality of modules.
Moreover, while the operations of the method of the invention are depicted in the drawings in a particular order, this does not require or imply that the operations must be performed in this particular order, or that all of the illustrated operations must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions.
While the spirit and principles of the invention have been described with reference to several particular embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, nor is the division of aspects, which is for convenience only as the features in such aspects may not be combined to benefit. The invention is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.
Claims (24)
1. An information push method, comprising:
presenting a plurality of alternative reading times to the user or requesting the user to input a reading time;
after determining that the user selects or inputs the reading time, determining a target number of data contents to be pushed to the user in response to the reading time set by the user;
selecting a target amount of data contents from the data contents to be pushed and pushing the data contents to the user;
wherein the determining a target number of data contents to be pushed to the user in response to the reading time set by the user comprises:
and responding to the reading time set by the user, and determining the target quantity of the data contents to be pushed to the user according to the predetermined time for the user to read each data content in the data contents to be pushed.
2. The method of claim 1, wherein determining a time at which the user reads each of the data content to be pushed comprises:
for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user to the data content and the historical reading data of the user;
wherein, the preference score value of the user for the data content is obtained from the predetermined preference score value of the user for each data content in the data content to be pushed.
3. The method of claim 2, wherein determining a time for a user to read the data content based on the type of the data content, the length of the data content, the user's preference score value for the data content, and historical reading data of the user comprises:
determining the average speed of the user for reading the data content of the type according to the historical reading data of the user;
determining the reference time for the user to read the data content according to the average speed for the user to read the data content of the type and the length of the data content;
and determining the additional consumption time of the user in reading the data content according to the preference score value of the user on the data content, and taking the sum of the reference time and the additional consumption time as the time of the user in reading the data content.
4. The method of claim 1, wherein the selecting a target amount of data content from the data content to be pushed to the user comprises:
when data contents with a target quantity are selected from the data contents to be pushed and pushed to the user, the data contents with the target quantity are selected from the data contents to be pushed and pushed to the user according to a predetermined preference score value of each data content in the data contents to be pushed by the user according to a first preset rule.
5. The method of claim 4, wherein the selecting a target amount of data contents from the data contents to be pushed to push to the user according to a first preset rule comprises:
and selecting a target number of data contents from the high preference score value to the low preference score value of each data content in the data contents to be pushed by a predetermined user and pushing the data contents to the user.
6. The method of claim 1, further comprising:
when the selected target number of data contents are pushed to the user for displaying, the data contents pushed to the user are displayed according to a second preset rule according to a predetermined preference score value of each data content in the data contents to be pushed by the user.
7. The method of claim 6, wherein the presenting the data content pushed to the user according to the second preset rule comprises:
and displaying the data contents pushed to the user in the order of the preference score value of each data content to be pushed from high to low by the predetermined user.
8. The method of any of claims 2-7, wherein determining a user preference score value for each of the data content to be pushed comprises:
and scoring the data content on each index by a first preset algorithm according to a preset index for each data content in the data content to be pushed, and calculating a preference score value of the user on the data content by a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
9. The method of claim 8, wherein the preset metrics include one or more of:
index I, the number of times of interaction with a user within preset time length of the user who issues data content;
the index II, a data content release user, a data content release form and the information content contained in the data content;
index three, the release time of the data content.
10. The method of claim 1, further comprising:
and if the total quantity of the data contents to be pushed is less than the target quantity, selecting the data contents from a preset data content source and pushing the data contents to the user.
11. The method of claim 1, further comprising:
determining whether the number of the data contents to be pushed is greater than a preset number threshold;
in response to determining that the number of the data contents to be pushed is greater than a preset number threshold, displaying a plurality of optional reading times to a user or requesting the user to input the reading time;
after determining that the user selects or inputs the reading time, performing a step of responding to the reading time set by the user.
12. An information pushing apparatus comprising:
the reading time setting module is used for displaying a plurality of optional reading times for a user or requesting the user to input the reading time;
the notification module is used for notifying the push quantity determination module to execute the step of responding to the reading time set by the user after the reading time is determined to be selected or input by the user;
the push quantity determining module is used for responding to the reading time set by the user and determining the target quantity of the data contents pushed to the user;
the data content pushing module is used for selecting a target number of data contents from the data contents to be pushed and pushing the data contents to the user;
the push quantity determining module is specifically configured to:
and responding to the reading time set by the user, and determining the target quantity of the data contents to be pushed to the user according to the time, which is predetermined by the reading time estimation module, of the user for reading each data content in the data contents to be pushed.
13. The apparatus of claim 12, further comprising:
the reading time pre-estimating module is used for: and for each data content in the data content to be pushed, determining the time for the user to read the data content according to the type of the data content, the length of the data content, the preference score value of the user to the data content and the historical reading data of the user, wherein the preference score value of the user to the data content is acquired from the preference score value of each data content to be pushed, which is predetermined by the preference degree quantifying module.
14. The apparatus of claim 13, wherein the reading time estimation module comprises:
the reading speed determining unit is used for determining the average speed of the user for reading the data content of the type according to the historical reading data of the user;
the reference time calculation unit is used for determining the reference time for the user to read the data content according to the average speed for the user to read the data content of the type and the length of the data content;
and the reading time determining unit is used for determining the extra consumption time of the user in reading the data content according to the preference score value of the user on the data content, and taking the sum of the reference time and the extra consumption time as the time of the user in reading the data content.
15. The apparatus according to claim 12, wherein the data content pushing module is specifically configured to:
when the target amount of data contents are selected from the data contents to be pushed and pushed to the user, the target amount of data contents are selected from the data contents to be pushed and pushed to the user according to the preference score value of each data content in the data contents to be pushed, which is predetermined by the preference degree quantizing module, and the first preset rule.
16. The apparatus according to claim 15, wherein the data content pushing module selects a target amount of data content from the data content to be pushed according to a first preset rule, and pushes the target amount of data content to the user, specifically to:
and selecting a target number of data contents from the high preference score value to the low preference score value of each data content in the data contents to be pushed by a predetermined user and pushing the data contents to the user.
17. The apparatus of claim 12, further comprising:
and the display module is used for displaying the data contents pushed to the user according to a second preset rule according to the preference score value of each data content to be pushed by the user, which is predetermined by the preference degree quantization module, in the data contents to be pushed when the selected target number of data contents are pushed to the user for display.
18. The apparatus of claim 17, wherein the presentation module presents the data content pushed to the user according to a second preset rule, including:
and displaying the data contents pushed to the user in the order of the preference score value of each data content to be pushed from high to low by the predetermined user.
19. The apparatus of any of claims 13-18, further comprising:
the preference level quantifying module is configured to: and for each data content in the data content to be pushed, scoring the data content on each index by using a first preset algorithm according to a preset index, and calculating a preference score value of the user on the data content by using a second preset algorithm according to the score of each index of the data content and a preset weight corresponding to the index.
20. The apparatus of claim 19, wherein the pre-set indicators in the preference level quantifying module comprise one or more of:
index I, the number of times of interaction with a user within preset time length of the user who issues data content;
the index II, a data content release user, a data content release form and the information content contained in the data content;
index three, the release time of the data content.
21. The apparatus of claim 12, further comprising:
and the data content supplementing module is used for selecting data contents from a preset data content source and pushing the data contents to the user under the condition that the total number of the data contents to be pushed is smaller than the target number.
22. The apparatus of claim 12, further comprising:
the determining module is used for determining whether the number of the data contents to be pushed is greater than a preset number threshold value;
the reading time setting module is further used for responding to the fact that the number of the data contents to be pushed is larger than the preset number threshold value, displaying a plurality of optional reading times for the user or requesting the user to input the reading time.
23. An information push device comprising at least one processing unit and at least one memory unit, wherein the memory unit has stored program code which, when executed by the processing unit, causes the processing unit to carry out the steps of the method according to any one of claims 1 to 11.
24. A computer storage medium comprising program code for performing the steps of the method of any one of claims 1-11 when run on a computer device.
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| CN107888679A (en) * | 2017-11-09 | 2018-04-06 | 广东小天才科技有限公司 | Content delivery method, content push device and terminal |
| CN110866178B (en) * | 2018-08-27 | 2024-04-09 | 斑马智行网络(香港)有限公司 | Data processing method, device and machine-readable medium |
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